Hootsuite Reviews & Product Details

I love that I can mirror postings with my social media accounts across all platforms. It makes it quick and easy to build marketing campaigns for my clients. The login process is smooth, and setting up accounts is effortless.

Its extremely basic. There are other programs on the market that offer a better experience with more features. For example, although Facebook has multiple areas to post: groups, events, pages, etc. Hootsuite is limited to pages. There are other programs out there that are less expensive that are able to post in every nook and cranny of Facebook, not just business pages.

Hootsuite saves me a ton of time. Being self-employed, my time is my money. So Hootsuite surely pays for itself. I also enjoy being able to track marketing campaigns by simply logging into the account and seeing every post that I have made.

I really like that I'm able to use Hootsuite to schedule multiple posts, on various platforms. It's a helpful tool that I'm able to utilize for my clients and for my own personal use when scheduling out posts from my editorial calendar. It's pretty easy to use, as well. It's also great that you can download the free Hootsuite plugin that allows you to "hootsuite" anything on the web. I also enjoy the built in analytics the application provides.

I don't really like the way the Hootsuite website looks, to be honest. It seems a little outdated and could use a facelift. There is also a monthly cost to using this application and I'm not sure that it's really worth that cost, to be honest. I'm currently looking into other platforms that do the same thing, but are perhaps designed a little better. I might be alone here, but as a design & marketing agency, aesthetics are extremely important to me. However, the application does what it says and so many others may not feel the same way that I do about that aspect.

I'm able to schedule out several posts on Twitter, Facebook, and Instagram for myself, as well as for my clients which allows the implementation of our editorial calendars to be used easily and without much effort on the clients end. Hootsuite really does streamline this marketing process and is part of what makes it possible to produce daily content across multiple social media platforms for several of my clients. I definitely appreciate that for my own business purposes as well.

Hootsuite is a great tool for beginners to social media management esp. given that there is a free option, which isn't always available with these type of management platforms. It allows you to schedule far in advance, which is helpful. Perfect tool for companies or freelancers managing multiple platforms.

It can be glitchy and rarely posts do not appear or the images are distorted. The analytic features also don't always provide the most accurate snapshot of your social media pages.

We needed a way to manage many sub-brand pages in an efficient way as well as keep up with what type of content was working well and what could be improved. It was helpful for us in scheduling posts in advance and performing other overall management tasks.

I enjoy the ability to manage several social media sites with just a few clicks.

Some limitations of the site include its inability to shorten facebook posts into tweets and difficulty linking up several accounts.

As a freelance marketer, it is easy to explain to clients the benefits of using hootsuite in-house and allow me time to focus on other marketing / communication outlets like personalized graphic design rather than social media posts.

Can outline and modify posts to our current needs

Not easy to add and sync multiple channels

streamline posting

The platform sharing across multiple channels is convenient and helpful

Problems syncing instagram and platform is not user-friendly

scheduling posts

I like that all of my social media apps can be found in the same place. It is pretty affordable whether you have one user or multiple users. I like that you can pre-write responses to be posted to your page.

It can be confusing when you first use it, however once you get used to it, it is pretty convenient.

It benefited us before greatly to pre-write responses so they can be posted to our page without us having to physically sit in front of a computer.

I can look at all of my feeds in one place, reply to posts and tweets, and schedule posts all from the dashboard. It saves a lot of time compared to logging in to each social media account and creating posts for each. It also lets me track keywords on Twitter so I know when something related to my industry is mentioned and I can watch trending topics.

It's not very cost effective and many of the plug-ins either don't do what they claim to do or are difficult to use. It's also not easy to post to Instagram, but that has more to do with Instagram than any social management tool.

Managing social media is easier with Hootsuite since everything is in one place. I'm much less likely to miss mentions or posts on my page because I can view everything at once.

Makes it easy to follow influencers and hashtags and to post to our various social channels.

Can be buggy when posting to social channels aside from Twitter (particularly LinkedIn).

Social media monitoring, social media posting (especially to Twitter).

Hootsuite is very useful for scheduling posts on our social media accounts. I love being able to quickly upload images, as well. The streams are extremely useful for me to see users of Instagram talking about my account's keywords; I am then able to follow them and generate extremely relevant followers for my travel-based account.

I wish I could schedule posts for every Monday, every Tuesday, etc. We have the same post each day of the week and there isn't a way to use Hootsuite to bulk schedule unless you purchase a higher level account. However, in forums I have read, it doesn't seem that even with the paid versions of Hootsuite is it possible to bulk upload for posts that need to be done on a certain schedule.

Hootsuite is saving us a lot of time! Uploading posts and scheduling via Hootsuite is enabling us to plan posts for awhile each week but not have to work on it each day. I also love the streams option which is great for showing me users who are talking about the things I am posting about. It is then very easy to follow these specific users and grow my following with only people who have the interests about which I am speaking in my social media campaigns.

Hootsuote is a great gateway app for those looking to venture into scheduling applications.

It's not up to Hoot exactly but one day I will need Instagram to get with the times and allow third party posting!

I love that I can schedule ahead of time and better create boundaries between work and life.

Hootsuite allowed my colleagues and I to manager social (Facebook, Twitter, LinkedIn) in a very simple and seamless way. The training process was at least 20 minutes, which shows how user-friendly this software is.

When I used Hootsuite, there was an issue with LinkedIn posts sometimes when it came to attachments and links, sometimes causing me to have to post manually within the LinkedIn UI instead - which is not what you want when you're using a software that is supposed to be fully integrated with all social platforms.

When your company has hundreds of clients, from lawyers to doctors, it's not possible to post on every social page manually. Hootsuite saves time and makes it much easier to make sure our clients are active on social media.

I liked the format and layout of the program. After using multiple services, I enjoyed how easy hootsuite was for all ages.

I did not like that some of its features were limited. I found that at times, it was not easy to calculate data.

We were utilizing hootsuite for artist social media campaigns. We realized that hootsuite was able to help us focus on data we were not able to attain from basic softwares in the past.

I personally like that HootSuite is a one stop and shop tool. You can connect all your social media sites on it and watch the data come rolling in. I like that it aggregates all our social media platforms data and trends in one spot. It makes it easy to look at, easy to communicate to other team members, and easy to delegate social media tasks.

I don't like that LinkedIn has to be reconnected every now and then and that so many of the analytics are additional charges. Sometimes we have planned content to push to LinkedIn but because of the way it is set up, we will miss our push due to a need for reconnection. This can be extremely frustrating as we may miss a deadline. I also don't like the UX of the scheduling, it is not as streamlined or easy to use.

We solved the problem of spotting industry trends, where as before we were just guessing and skimming hashtags. The benefits we have come to realize include knowing our audience better and understanding what they are talking about. We can put certain hashtags in that we use and see whose also using it but more importantly, who the conversation starters are, who the influencers are, and what they are talking about. From this we can create better content that serves these influencers and our audience based on their own conversations.

I enjoy using HootSuite because it allows me to see all of the social media channels I manage for a buisness in one place. I can quickly look and see where I am with likes, shares, etc!

I do not like the fact that Instagram is not better integrated with the program, I still have to go to IG remotely to share.

The benefits are easily the convenience of having all of the social channels accessible from one app. It helps to see it all in front of you to know what areas of social media marketing you need to target more.

I love that you can manage all of your social platforms from one site; I also like that you can post the same thing to multiple channels at once either right when you want it or later in the week. I also LOVE the keyword tracking feature for the Twitter stream.

I dislike that the posting "box" tends to disappear when you move your mouse away. I also dislike that you cannot track keywords on Facebook or LinkedIn the same way you can on Twitter. Finally I dislike that you cannot preview how links will look when you are scheduling posts through Hootsuite.

Hootsuite is helping us realize who is mentioning our company on social media and helping us identify key potential customers or media partners.

I love the premium version of Hootsuite. Where you can schedule using a month by month calendar.

I do not like the free version or the app. I do not like how in order to post to instagram it copy and pastes it for you instead of directly posting it.

Engagement. Being able to schedule posts has been so useful.

I love that you can monitor multiple social accounts in a multitude of ways. For example you can keep track of #s, mentions, and @ replies for a single account, all on one screen. I also like the analytics features. I struggled to find a service that would let me control the time frame of the reporting to my specifications. Hootsuite allows you to toggle the timeframe as well as eliminate some social networks from the reporting.

I don't like that you cannot schedule Instagram posts without needing to go in and manually post them. I know this is something to do with Instagram, but Hootsuite should try to work something out with them. I don't like that you cant upload videos that are longer than 1 minute for Instagram. Once it gets to my phone, I will be able to edit the video to a shorter length -- I don't have the ability on my computer. I also wish the posting window was more user friendly -- it keeps disappearing when I move my mouse away.

It allows multiple people to post to all of our business platforms without overlapping on scheduled posts -- you can see what is scheduled when and by whom.

The ability to see all your social feeds, as well as hashtag feeds, in one organized place is extremely helpful. I also think that the free version of Hootsuite is perfect for small organizations like my own -- no need to pay for an exorbitant amount of accounts.

The inability to schedule Instagram posts. It simply reminds you to post on Instagram; it doesn't automate scheduling for IG. They give a valid reason for this but it is still inconvenient nonethless. The free version, I will say, is limited because you cannot see all your analytics. I still stick to the analytics in Facebook and Instagram. I don't use Hootsuite's analytics. I would also like to use the Organization feature, but I cannot, as I need to upgrade my plan.

Through Hootsuite, I have found multiple fake accounts of the institution I work at. I was able to make sure these accounts were shut down. I also engaged a larger community by constantly monitoring the #sierracanyonschool feed. We have also become more active on Twitter, and have been more able to engage with folks via Twitter.

I like that you can manage multiple platforms. I do social media marketing for 4 different companies and this helps me to consolidate each of them.

I don't like that Instagram has to be separately authorized. I wish it would automatically post like it does for Facebook & Twitter.

Being able to custom schedule posts is very helpful to me, so I am able to plan ahead. That way if I have a particularly busy day, the sites do not have to suffer.