HubSpot Marketing Hub is powerful software comprised of a suite of tools designed to convert visitors into leads. The platform allows users to create lead flows and forms and kickback emails, gather accurate analytics, and deliver great audience insight that can help grow your business. Using the software, you gather enough data to optimize marketing efforts. The platform is used by over hundreds of thousands of customers all over the world who rely on HubSpot to attract and engage customers.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
The Automation feature, the tokens which you can add to make it look more personal and customized. The analysis report is upto the mark. The feature of the campaign information is what I found made a deal as compared to mail chimp or Zoho.
The list created after making should also have option to create a list of non opens and bounced ones. That's what I dislike as it takes lot time to do the entire process again by going through each contact
The Hubspot academy had helped to make my profile stand out with the certifications offered, it helps to make my mails reach to large list or group simultaneously as per their time zones. It helps to easily create the interactive landing pages. The email type and format helps to customise email with new template and features of adding pictures and cliparts.
The ease of use of platform. I love how easy it is to create reports, and how simple it is to find the material I am looking for. Developing emails is SO SIMPLE! And I love their marketplace - you can find a plethora of free or paid for templates
For the reporting tool, I liked when you used to be able to compare website traffic the same way you can still check a box and compare the time frame in SM reports. Wish they would bring that reporting tool back. Each month I have to do a side by side comparison. :( Probably the ONLY thing I dont like about HubSpot though.
Seeing the stages each contact is in is very useful. As well as being able to see (in the contact view) all the actions they took on my website or within my emails. I also LOVE how I can download email reports - that is saving SO MUCH time!.
It's so easy to use for any application but I especially enjoy using it for email marketing and social media. Using Hubspot allows us to do everything from one platform vs. using several to get the same functionality. On top of that, the analytics are fantastic. I like that I can easily compare time periods for our social media channels; it makes reporting a breeze.
Sometimes the social media posting functionality isn't always reliable. There are times where posts can be delayed or just plain don't work.
I like being able to use one platform for everything (emails, social, sequences, workflows, landing pages, etc.) It makes it easy to pull lists for marketing campaigns and the filters can get so granular, making it very effective for targeting.
The social poster on this site compared to many others is the best. It allows you to preview what the post will look like. It saves your images you've used so you can easily access them to reuse them in later posts. It also allows you to tag people on Linkedin, which every other social poster I've tried does not allow you to do.
That I can't make the same post to multiple Twitter accounts at once. Otherwise, everything is good!
Makes posting to social more convenient. Realized the benefit of having all my social metrics in one place.
The platform is super user-friendly and I love all the tools allotted to organize and analyze my marketing campaigns.
I do not have any features that I dislike.
We are able to track campaigns with UTM links and accurately analyze the success of our campaigns.
I love that the platform not only allows you to post to social media and interact easily but it also helps with drip campaigns, email marketing, and learning.
You do have to put in some work at the beginning just to learn all the ins and outs.
I no longer have to log into all social media channels every day. I love that everything is in one place.
All the way they help and support what you need to do. b000
i didn,t face any issue yet.as a suggestion i would like to recomend colour change
increased my traffic and automate my work and easily reached to my customers
With Hubspot it's easy to monitor the quality of all our marketing operations regardless of the channel they're being conducted in. Hubspot's landing page configuration templates are very comprehensive.
The catalog of email templates is too simple. You can't manage predictive sales processes as you can on other marketing and SEO platforms, which shows that Hubspot is not focused on the sales application, but on marketing.
Hubspot remains one of the best acquisitions when it comes to working with research and market segmentation. We like that it can be applied to achieve high results in marketing analytics and SEO management.
It is very effective in ensuring that our products are marketed at the right time. Customers receive our marketing emails from time to time on the update of our products. We have won many clients since we started using this platform.
This platform works well and I have not experienced any drawback from the functionality and the services it renders to our organization.
It helps us on updating our customers on our products. It also gives us feedback from our clients on how our products should look to fit their needs.
I cannot praise HubSpot enough for my fellow product marketers! The data that the tool provides for every piece of communication is invaluable to my job. The tool is simple enough for me to do exactly what I need, and if I ever need to make some modification to a template, I'm able to do so without any background in code. It's this combination of simplicity and breadth of features that really helps HubSpot standout. Unlike other bloated marketing automation or CRM tools, the HubSpot design team really knows how to put their users front and center. It's a beautifully designed software that puts what matters front and center. I also have to give kudos to the product team at HubSpot. The throughput in which they push out new features is impressive given the massive scale and complexity of the product. They have a roadmap and they deliver on it! I'm a big fan of HubSpot and I can't recommend it enough.
The data that you can get from HubSpot is robust, but I do wish there were easier methods to cut data at the user level.
HubSpot allows the Marketing and Design teams to collectively manage our company's marketing site and it's information architecture. We can quickly spin-up landing pages, blog posts, eBooks, and so much more!
- Workflows are easy to setup - Everything is user friendly - Easy to show to clients - Smart ways to setup leadflows - Very good support from Hubspot by chat
- Limitations in forms - Lack of integration with some social media management tools
We automated the whole marketing funnel. From automated emails to follow up with the account managers
I love how interconnected features are for campaigns. From email campaigns to social media posts, landing pages to contact forms, we can tie all our marketing efforts to the same campaign then analyze results. Plus they seamlessly connect to our contacts. I also love HubSpot's educational materials. From blog posts to the annual INBOUND conference, HubSpot training is top-notch!
Wish there was an easier way to see the images tied to an add when analyzing performance. Same with previewing social posts on the calendar view.
Integration of our marketing efforts and campaign tracking. Also above mentioned benefits of education and training.
A month after migrating our site onto Hubspot's platform, I still find something new and useful everyday. I especially enjoy the lead notification capabilities, how they integrate with Slack, and the ability to report from nearly any angle you can think of. Definitely provides metric-based content strategy and inbound activity guidance on a consistent basis.
Nothing considerable to speak of. I was initially frustrated with some of the website WYSIWYG Editor's idiosyncrasies... but that lasted about a day and I just needed to get used to them. Now I prefer HubSpot's editing tools to CMS platforms I've used in the past.
Hubspot makes it far easier to trace leads back to channel source than ever before. The CRM and related account information capabilities are second-to-none. The reporting dashboard customization ability is extensive. The article/post/page-specific metric readout at the bottom of each main editable area is efficient and very convenient.
The biggest benefit of HubSpot by far is having all your marketing tools in one place, making it easier to manage your assets and contact information, as well as reducing the additional risk, cost and admin that come with using a combination of different third party tools to achieve your marketing needs. Instant support is available through phone, email or online chat. The academy provides useful videos on how to use the different tools and you can usually find answers to your questions in the community forum. There are also plenty of blog posts that provide how-to guides on all the different bits of functionality. The interface is very user friendly and easy to navigate.
Reporting on email performance is limited so I am currently exporting data to a spreadsheet in order to report on the specific metrics we need. Another limitation is the way folders are organised within the different areas - landing pages and emails can be organised into sub folders but you can’t have sub folders within forms and workflows. Also, it’s possible to view the number of times someone opens an email but this info can’t be extracted and would be very useful info for lead scoring and retargeting. That said, if there is a feature missing that you need, you’ll usually find someone else who has requested the same feature in the community hub, and it’s possible to up-vote the idea. If there are sufficient up-votes, the idea will be considered for development.
Marketing automation to improve our comms and make processes more efficient. Compared to other platforms, HubSpot is a very flexible and powerful marketing automation tool.
It's easy to use, you have all the necessary marketing tools at hand. No need to go back and forth. No need to choose several different marketing platforms because HubSpot offers all the necessary tools.
I like all the aspects of HubSpot. Except for the loading. Sometimes the marketing Hub takes too long to load
I use it for marketing purposes of our company. We schedule our social media content, we create landing pages, forms, email marketing campaigns.
Easy to create emails for campaigns, track leads and communications, organize contacts
Expensive as your contact list grows. Increased functionality gets pricey too
Marketing campaigns and lead generation. Getting sales and tracking communication with customers
If you are striving for perfection in nurturing your users, customers and/or leads, do not even bother looking elsewhere: HubSpot is what you need. After you find your way between the menus, options & properties, everything else comes naturally to you, and you reach zen. You achieve peace of mind and soul, but also with your wife, neighbors, children, etc. Nothing else bothers you anymore - because your business is running just as planned.
Maybe, just maybe, the pricing plans are hard (more expensive) at first sight, but try to make it.
Landing pages, Emails, Zoom webinars, SMS integrations and we are using more and more features everyday.
I like how the data talks to each other, so I can see what content leads interacted with before they became a deal. The CRM integration with the content and marketing activities are gold, but be sure to set up the campaign correctly in the beginning and learn the tool so you can get good reports at the end. It's not set it and forget it.
I'm not sure why HS is getting rid of the draft mode of uploading a blog post from Google doc. I love this feature. Hoping I can paste a new blog post easily from a Doc file with the other method of creating a post. This will save time with formatting the post.
Figuring out which posts are performing well as far as views and conversions. I can easily see what emails people are clicking and converting with. I can see what subject lines are getting opens. I can see what campaigns are influencing deals and revenue.
At the same time, so easy to use and so complete. We use every single tool in Hubspot to generate, track, nurture and convert our leads. It makes our job much more simplier, automating a lot of repetitive tasks, enabling our marketing/CSM/sales team to focus on the added value they can bring, and not on administrative work ! Support and FAQ very appreciated. Special mention for the customer onboarding :)
Lack of personalization on some points (on chatflows)... Some issues on managing the social media tool (differenciate several pages on Linkedin for instance) Analytics should me more detailed
Generate Leads Nurturing them Aligning marketing and CSM Automate a lot of tasks Track our performance x4 leads - x4 opportunities in 6 months
From Hubspot I allowed you to perform multiple functions, it is a good application to start with all the Marketing processes that one requires and wants. At the time of campaign creation, A / B tests, creation of landing pages for web pages and the same emails for shipments
I still do not find anything negative to the application
At the moment I have handled the application well and have implemented other actions. It gives me advantages in all marketing issues and push up management for marketing efforts