Unclaimed: Are you working at Jimdo?
Jimdo Reviews: 3.9/5 — Good for the Price
Jimdo is a platform built for convenience. To create a website, users simply need to answer a series of questions, and once answered, Jimdo will then recommend designs that its AI technology thinks are ideal for your business needs. With Jimdo, you can connect Google Search Console to your Jimdo account with just a few clicks. The platform uses contact blocks to help users build pages quicker, and provides access to an extensive stock photo library. It also already comes with essential SEO features and a mobile app.
| Capabilities |
AI
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Jimdo Pros and Cons
- Uses AI technology to design websites
- Comes with a few SEO features
- It does have a mobile app
- Offers good customer support
- There’s little flexibility in its templates
- Not a good fit for large e-commerce stores
- Lacks features you’d find on other platforms
Jimdo sells a plan called Grow Legal at €29.25 a month, €9.08 above the Grow plan. What that €108.96 a year buys is legal documents — customised legal text, GDPR compliance and alerts about legal changes. By comparison, the step from Start to Grow costs €96.84 a year and buys SEO tools, visitor statistics and forty extra pages. Legal paperwork is the more expensive upgrade on this ladder.
- What it is: A German website builder with AI-assisted setup, aimed at small businesses and personal sites.
- Best for: EU small businesses needing compliant legal texts alongside a simple site.
- Pricing: Free, then €12.10–€50.42 a month on a 12-month term, VAT included. Verified July 2026.
- The honest catch: The free plan carries Jimdo’s ads on your site.
What Is Jimdo?
Jimdo is a website builder from Hamburg built around speed of setup: you answer a series of questions and its AI proposes a design. Beyond pages it includes Bookings, payment links, Google Search Console integration, and — distinctively for a European product — legally maintained text templates for privacy policies and imprints. A separate Online Store product is sold alongside, priced on its own page.
Every price shown is for a 12-month contract term and includes VAT.
How Jimdo Works
- Five website plans, one free.
- Prices shown are 12-month-term prices.
- VAT is included, not added later.
- Ads appear on the free plan.
- Grow Legal is a legal-text tier, not a bigger Grow.
- Online Store is priced separately.
Jimdo Pricing
Captured from Jimdo’s pricing page in July 2026. All figures are euros, include VAT, and apply to a 12-month contract.
| Plan | Price/month | Pages | Ads removed | Key additions |
|---|---|---|---|---|
| Free | €0 | 5 | ❌ |
.jimdosite.com subdomain, Bookings Lite, payment links |
| Start | €12.10 | 10 | ✅ | Free domain, ad-free |
| Grow (bestseller) | €20.17 | 50 | ✅ | SEO, visitor statistics, 24-hour support |
| Grow Legal | €29.25 | 50 | ✅ | Customised legal text, GDPR-compliant, legal-change updates |
| Unlimited | €50.42 | Unlimited | ✅ | 500 GB storage, design analysis, 12-hour support, Bookings Essentials |
| Step up the ladder | Extra per year | What it buys |
|---|---|---|
| Free → Start | €145.20 | Domain, 10 pages, removes ads |
| Start → Grow | €96.84 | 50 pages, SEO, visitor statistics |
| Grow → Grow Legal | €108.96 | Legal texts only |
| Grow Legal → Unlimited | €254.04 | Unlimited pages, 500 GB, design analysis |
What actually decides your cost:
-
The free plan puts Jimdo’s advertising on your website. The comparison table lists Ad-free as Included on all four paid plans and Excluded on Free. So the €0 tier is not simply a smaller version of the paid ones — it displays the vendor’s ads to your visitors, alongside a
.jimdosite.comsubdomain and a five-page limit. Start at €12.10 is the first plan that gives you a clean site on your own domain. - Legal texts are the most expensive step relative to what they deliver. Grow Legal costs €29.25 against Grow’s €20.17 — €108.96 more a year — and what its card lists is customised legal text, GDPR compliance and updates about legal changes. The step below it, Start to Grow at €96.84 a year, buys SEO tools, visitor statistics and forty extra pages. For an EU business that genuinely needs a maintained privacy policy and imprint, that may be money well spent; it is simply worth recognising that you are paying more for documents than for the site’s marketing capability.
- Grow Legal appears to be a side-grade rather than an upgrade. Its card is headed “Legal texts for your personal website” while Grow’s reads “For your business website”, and Grow Legal’s highlighted features do not include SEO or visitor statistics, which Grow’s do. The plan cards are highlight lists rather than exhaustive, and we could not get Jimdo’s full comparison table to render those rows, so this is not conclusive — but if you need both SEO and legal texts, confirm with Jimdo that Grow Legal includes the former before assuming the higher price means more.
- Only one of three contract terms is priced. The footnote reads: “Prices apply for a 12-month contract term. Prices for other contract terms may vary.” Jimdo’s FAQ confirms three exist — “You can pay by the month, or save money by paying all at once for a 12- or 24-month term” — but neither the monthly nor the 24-month prices are published. So the figures on the page are the middle option, and both a shorter commitment and a longer one cost something unstated.
- VAT is included, which makes the prices more honest than most. The page states “All prices include VAT.” Several competitors in this series quote net prices and add tax at checkout — Pixpa and Shore among them — so a €12.10 Jimdo plan is directly comparable with a €12.10 gross price elsewhere, not with a €12.10 net one that becomes €14.52.
- The page limits are the real ladder. 5, 10, 50, 50 and unlimited pages across the five tiers. Since Grow and Grow Legal both allow 50, the jump that matters for a growing site is Start to Grow — ten pages is restrictive for anything beyond a brochure, and it is the constraint most users will hit before they need SEO tooling.
- Bookings and payment links are on every plan, including Free. Bookings Lite and payment links appear on all five tiers, with Bookings Essentials reserved for Unlimited. For a small service business — a therapist, a tutor, a tradesperson — being able to take bookings and payments on a free site is a genuinely useful inclusion.
- Support times are a paid feature, tiered by price. Personalised support within 24 hours on Grow, premium support within 12 hours on Unlimited. Neither Start nor Free advertises a response time at all, so the €50.42 plan is buying attention as much as capacity.
Who Should Use Jimdo
- EU small businesses needing legal compliance. The clearest case — Grow Legal’s maintained texts and change alerts.
- Service businesses taking bookings. Bookings Lite and payment links on every plan, including free.
- Anyone wanting a site built quickly. The AI setup flow is Jimdo’s main differentiator.
- Buyers who want gross prices. VAT is included rather than added at checkout.
It fits poorly for anyone relying on the free plan for a public-facing business, given the ads; for buyers who want a monthly rolling contract, which is unpriced; and for content-heavy sites, where Start’s ten pages runs out fast.
Honest Pros and Cons
Strengths
- VAT included in every published price.
- Bookings and payment links on all plans, free included.
- Maintained legal texts with updates on legal changes.
- AI-assisted setup for fast first builds.
- Google Search Console integration.
- A genuinely free tier with five pages.
Limitations
- The free plan displays Jimdo’s ads.
- Legal texts cost more per year than SEO.
- Monthly and 24-month prices are unpublished.
- Start allows only 10 pages.
- Grow Legal may not include SEO — the card does not list it.
- Online Store is priced separately.
Jimdo Alternatives and How It Compares
- Wix offers far more design flexibility and a large app market.
- Squarespace is stronger on editorial and portfolio design.
- Strikingly specialises in single-page sites, with tiered transaction fees.
- Pixpa targets creatives and charges 0% commission on sales.
- WebWave and Webflow suit designers wanting more control.
For a wider survey, browse our website builder directory.
The Verdict
Jimdo is built for a specific European buyer, and two of its choices reflect that well. All prices include VAT, which makes them directly comparable with what you will actually be charged — several competitors reviewed in this series quote net figures and add tax later. And Bookings Lite and payment links appear on every plan including the free one, which for a small service business is a more useful free tier than a page count alone suggests.
The plan to understand is Grow Legal. At €29.25 a month it sits €9.08 above Grow, and what that €108.96 a year buys is customised legal text, GDPR compliance and updates about legal changes — a maintained privacy policy and imprint rather than any website capability. Put beside the step below it, where €96.84 a year buys SEO, visitor statistics and forty extra pages, the ordering is striking: on this ladder, legal documents cost more than marketing tools. For a German or Austrian business, where imprint and privacy requirements are actively enforced, that may be a reasonable trade. It is simply worth knowing what you are buying.
There is a related caution. Grow Legal’s card is headed “Legal texts for your personal website” while Grow’s reads “For your business website”, and Grow Legal does not list SEO or visitor statistics among its features where Grow does. The cards are highlight lists and we could not get the full comparison table to render those rows, so this is not settled — but paying 45% more may not give you everything the cheaper plan has. Confirm before upgrading, because the natural assumption that a dearer plan is a superset may not hold here.
Two further points on cost. The free plan shows Jimdo’s advertising on your site — the comparison table marks “Ad-free” as excluded on Free and included on all four paid plans — so treat €12.10 Start as the real entry price for anything public-facing. And only one contract term is priced: the footnote says “Prices apply for a 12-month contract term. Prices for other contract terms may vary”, while the FAQ confirms monthly and 24-month options exist. Neither is shown. So a buyer wanting a rolling monthly contract, or willing to commit two years for a discount, cannot compare either against the published figures without asking. Everything you see assumes you are signing for a year.
FAQ
How much does Jimdo cost?
On the euro price list captured July 2026, VAT included, for a 12-month contract: Free €0 (5 pages, with Jimdo ads), Start €12.10 (10 pages, ad-free), Grow €20.17 (50 pages, SEO, statistics), Grow Legal €29.25 (50 pages, legal texts) and Unlimited €50.42 (unlimited pages, 500 GB). Online Store plans are priced on a separate page.
Does Jimdo’s free plan show ads?
Yes. Jimdo’s comparison table lists “Ad-free” as excluded on the Free plan and included on all four paid tiers. The free plan also uses a .jimdosite.com subdomain and caps you at five pages, so Start at €12.10 is the first plan giving you an unbranded site on your own domain.
What is Jimdo’s Grow Legal plan?
A tier costing €29.25 a month — €9.08 more than Grow — whose distinguishing features are customised legal text, GDPR compliance and updates about any legal changes. It is aimed at European sites needing a maintained privacy policy and imprint. Note that its card is headed “for your personal website” and does not list SEO or visitor statistics, which Grow’s does; confirm what is included before upgrading.
Are Jimdo’s prices monthly or contract prices?
They are 12-month contract prices, and the page says so: “Prices apply for a 12-month contract term. Prices for other contract terms may vary.” Jimdo’s FAQ confirms you can also pay monthly or commit for 24 months, but neither of those price lists is published, so the figures shown assume a one-year commitment.
Is VAT included in Jimdo’s prices?
Yes — the pricing page states “All prices include VAT.” That makes Jimdo’s figures directly comparable with the amount you will be charged, unlike several competitors that quote net prices and add tax at checkout. At a 20% VAT rate, a €12.10 gross price corresponds to roughly €10.08 net.
Compare Jimdo with other popular tools in the same category.
Most basic website builder, with all the necessary components in it so okay for startes and newbees, again free plan is available and have good templates with responsible editor
No data policies, less support and late support, website takes time to load and navigation is very disgusting according to style. Not at all suitable for modern website.
Building websites was our main motto of using jimdo. Bought a enterprise plan and with no refund policy
This was easy to use right out of the gate, customizing and arranging things I needed plus had great add-ons that would make it easy for my clients to find what they needed. I liked the integrations and the easy way to set up a shop with ecommerce items and with payment portals. You can buy your domain and hosting through them too for one low yearly price.
There's really nothing that I don't like about this software.
This is helping me have a great ecommerce website that also integrates a contact form, a tab for every aspect of my business as well as the ability to link tabs to outside sources so that each client can get precisely what they are coming to the website for.
I like the fact that they have all the features and tools I need to run my business. It is simple yet complete enough to provide robust and great looking websites.
Sometimes I wish there was just a little bit more flexibility to create a little more custom look to a website.
I've used Jimdo to create e-commerce sites as well as lifestyle websites. I've realized that it provides the tools to create SEO friendly sites that look good.
Gives me a better way to choose my own type, coloration, backgrounds, and much more. Also, I have a chance to change our pattern at any time without losing our work. Very easy to drag and drop our images right to our site. I like that all of the processing load fast and with the higher quality.
The program has all working tools. I don't know any bad issues with this software. The product works fast and right so I'm sure that all my working task will be done in time.
We have more useful tools which help our customers find us. All working steps at work more productive which makes our visitors be with us. We have a controlling system which helps to us to know all information about our working process.
My website looks like I know things about web design, but I totally don’t. It makes me look professional.
I wish changes were easier on mobile devices.
Reaching new customers, providing resources and information for new and existing customers
I love the drag and drop elements feature that puts the guesswork and CSS out of commission. You can have as many or as few elements on a single webpage. You would rarely need to deploy code, which is good for newbies. When I started out, it didn't take me long to figure out the element addition, page creating, and interlinking. That is how easy it is to build your first website on JImdo.
The free tier does not allow you to do SEO. This restricts your free website's discoverability. You can simply use it as a portfolio website in the free version, and everything else is paid for. I hope the brand would be slightly flexible with its other features in the future. At least let us try things out before purchasing them.
I built my portfolio website with Jimdo. It is free and the server response time is far better than what you would get for entry-level domain hosting. I am testing out a new website development project on Jimdo.
The use of the service is quite easy. We often use the drap and drop function to fill our site. Good opportunities for optimal money, even the PRO version (which is not the most expensive) completely suits me. Also good adaptation for mobile devices.
In general, I am completely satisfied with Jimdo. There are small comments on setting up templates and a limited quantity of payments that can be processing. A small number of templates, when I created my blog there were only three of them.
First, I created my own blog to check the features and functionality of this CMS, and then using Jimdo we created an online store and are engaged in sales on the Internet.
With this software, I have more open resources to use. Very simple to work on drag and drop our photos to our site. I like that all of the processing load fast and with the higher quality. The better and faster I can choose my own images, colors, types, backgrounds, and much more. I like that I can manage everything exactly how I want our site to look.
The software works quick and right so I don't have any bad problems which can bring a lot of mistakes. Actually, I like this program and all working process.
We have the nice work with a monitoring system which helps to us to know all data about our working process. We can easy to optimize our site for search engines and develop our ranking. We can measure our traffic and watch our site increase.
I am impressed with Jimdos flexibility. It’s ease of use is desirable as well.
I’d like to be able to do moving banners
Awesome advertising tool, low cost.
Good work on creating. Perfect that my work on the web becomes more easy and clear. Powerful tools which give me a good desire to work more. Always can take more experience at my work.
I really not complain about that program. As I like all work which I can make it with. The program is really nice to use. I like that it is very understandable for all. For sure you work will be done at a short period.
We like to work on our site more creative. To use it very easy which is good. As we know that by comfortable use we can invite more clients. Very good managing system which helps us to see everything.
I can choose any great thing which will make my site better.They have multi-colored tools, it makes my job more interesting. Plus, I can change template at any time and I will not lose my function at my work.
Very good performance. Very easy to use. Very understandable and don't take a long time.Makes your work be finished in the very short way.I'm just happy to be with Jimdo.
In a very short way, I can drag and drop my images to a site.Helps us to find our site faster.so by this, we are having more customers.Also, I can control my performance every time.
The simple User Interface and easy-to-use no-code editor make it very effective for developing simple portfolios and business websites that don't require many dynamic elements.
When we compare with other CMSs out there we can have several things to mention but if we just take Jimdo into consideration then only one factor comes to my mind and that is having an app store with apps developed by the Jimdo team itself.
Jimdo provides a no-code drag-and-drop website builder that allows anyone with no coding knowledge to build a website. It helps us in building portfolio websites for businesses.
Easy to use hosted CMS platform that is easy to deploy for clients and users. Advanced users can customize sites and then set it up for users to take over the day to day management.
No white label option. So templates and styles are starting to show their age when compared to others products.
Quickly deploying websites on demand for customers.
What I like best is that it is a very intuitive tool. You can easily build a website or shop within seconds without any programming knowledge.
What I dislike is that even with an upgraded (paid) version, it does not include all necessary functions that for example an Online Shop needs. For example the payment methods are limited and if one wants to integrate a payment provider like Stripe one has to pay for it on top. Plus, the payment providers one can implement are limited, so one cannot choose any payment provider.
We build a website for the soccer team at our university.
Very easy to manage pages, construction, and eCommerce features. Very easy to link other facets of my business' digital footprint.
Store is limited to Paypal and Stripe payment processing: eCommerce sites lack versatility.
Web-store. Ecommerce.
the ease of tools for novice users and not experts designers
template designs are quite limited, one would expect renewals at least once a year
have an administration tool for my websites for me who are not expert users
As a small business owner, I found Jimdo to be a rather disappointing website builder. While the platform does offer some user-friendly features, such as drag-and-drop website building and customizable templates, it falls short in many areas
Firstly, the number of templates available is limited, and the customization options for these templates are quite basic. This made it difficult for me to create a unique website that stood out from my competitors. Additionally, the pricing structure is not very transparent, with different features and functionality available at different price points, which can make it challenging to know what you're getting for your money. The customer support offered by Jimdo is also lacking, with limited options for getting in touch with their support team and long response times when issues do arise.
We thought it can help solve the problem of not having a web presence, which can be a significant challenge for businesses that rely on local customers to drive sales.
For building a basic web page, it's "ok". Honestly, that's being kind. They charge more than most competitors for a service which comes nowhere close to competing functionally.
They don't bother sending renewal invitations and instead just take a full year's subscription from recurring payments. Pricing does state renewable for a year but they quote in monthly fees to appear competitive. Trying to cancel is a nightmare, which means you end up renewing without wanting to and then they quote their cancellation terms when it's too late.
I'm mainly resolving the problem of having money in a bank account. Their service is worthless. Avoid it.
