Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
ConvertKit has great automation and tagging features that make it easy to make the most of email marketing in your business.
I don't love the email design interface in ConvertKit. However, they have introduced more templates to make this a bit easier. The best option with ConvertKit is to focus on text-based emails.
ConvertKit makes it easy to automate email marketing, whether that's welcome sequences, automated sequences based on user activity, etc. It also makes it easy to organize your list so you can send more targeted campaigns based on where subscribers come from and how they interact with your emails.
The ability to create and sell digital products. This feature has created a way for my business to earn additional revenue. They've also made it easy to create upsell sells.
The number of templates. Although they have quite a few, it would be great to have hundreds of templates to choose from .
I can create a lead magnet in a matter of minutes. It's also easy to create sequence emails and automation. The most important benefit for my business is the tagging that allows me to segment my customers based on what they like.
It's easy to use and quite intuitive. You don't need a lot of technical experience to create a sharp looking landing page. It's much simple to use than mailchimp, for example.
I've had a problem verifying my email address. I created a info@gmail account specially because convertkit recommended it and it won't send the verification message. Can't find any help in the FAQs so for now my problem is with out a solution.
It has solved my problem of square space charging to send email campaigns. It's enabled me to create a landing page with a freebie for signing up. No financial benefits yet but expect to see them in the future
I love the ease of use and plug and play templates. I can create a landing page in literally 10 minutes or less.
It's difficult to connect a custom domain because they usually don't authenticate.
I'm solving my email marketing problem - it's the easiest solution that I've used on the market so far. I am able to convert customers and see high level insights quickly.
I love that it's super simple to use, set up and get going on day one. I've tried a lot of email companies and the ability to easily create a landing page that's already connected to your email list is fantastic. I love a lot of the new features they're adding to be more content creator-focused as well. That's been super helpful!
I've used a lot email providers and I honestly can't find any issues with the service. I think they work very hard to keep making it better and it shows in the new features they release.
The biggest thing was always landing pages. Having to previously link a bunch of tools together to make sure all these various programs communicated so when someone completed an opt-in action, it registered with the email service provider was huge for me. At first I didn't have a website but I still wanted an email list and ConvertKit made that easy to do.
Easy to use, beautiful templates, great for those that aren't tech savvy. It's not a huge learning curve which is a major plus.
Would always love if the price was a bit less, but overall cannot find much to complain about.
Email marketing, capturing leads, creating beautiful emails quickly and easily.
Ease of access and great response rate from the team
The sequence setup takes a little getting used to and could be a little more user-friendly in terms of creating lists, etc. before setting up the sequence
It's helping not only me better understand marketing funnels but also explain /show them to our clients
When we did email marketing, especially for blog content and welcome emails to all new investors, convertkit was super helpful in creating automations and workflows for emails. It's super easy and intuitive and I believe it is priced very well.
The only thing I didn't like was that it didn't have as many integrations to crms or other tools like mailchimp might.
Automations for welcome emails and tracking open rates and such is super useful.
It’s EASY to use for such a complex and powerful marketing program.
I wish i could export old broadcasts more easily than copying and pasting individually, and see the relative reach/effectiveness at a glance.
Connecting with audience regularly. I need to make sure I’m getting through to my audience so they’ll connect with me, and vice verse.
I am a fan of convertkit and that it has advanced segmenting and automating features but is still easy to figure out.
The visual automation tool had glitches when it was first introduced.
I can segment emails and personalize them based on previous customer behavior
What I like best about ConvertKit is it’s automation. It’s self-intuitive and user-friendly.
I switched from Infusionsoft and their customer service was second to none. I wish ConvertKit would up their game to answer questions quicker as I usually don’t have the time to wait around for technical questions.
ConvertKit has allowed me to stay in touch with my email list. It gives me open rates, click rates, and other pertinent information I need to make sure my emails are performing. I haven’t used this feature, but I like that I can split test subject lines.
All the features that you want to have as a blogger/marketer are right where they are supposed to be. An easy to use interface, great help system and pre made forms. For beginner and advanced businesses this is exactly what you need.
It is hard to list something to dislike, as convertkit pretty much has all of the features you want in mailingsoftware. If anything, the addition of extra templates would be nice.
Reaching my audience at the right time. Delivering great emails with no tech issues that take time. Setting up an email sequence that welcomes new customers to my services really takes of the load of my workflow. It is a one time setup, and it will work forever.
I've used countless email marketing platforms for my own business as well as for clients. ConvertKit is my favorite! The interface is great and easy to navigate. That may be one of my favorite parts of it. They've put so much effort into creating a beautiful product. The opt-in forms and landing page templates are beautiful, making it a great solution for anyone who wants great forms on their blog, but doesn't know the CSS/HTML to customize it to match their brand. By far the best email marketing tool for bloggers. Creating sequences and automations is easy, but still incredibly robust, so I can do everything I need .
My only complaint is that I didn't think the support from one ticket was great. It didn't fully answer my question about why I was getting bots subscribing to a list. But this was only one ticket and potentially a pretty complicated / out of scope request so I wouldn't let it deter anyone! But I would recommend that they really try to give the best support possible to customers to really stand out from the rest of the email softwares out there.
We use ConvertKit to capture leads and subscribers on our blog. We've seen great conversion rates from our email lists and I couldn't be happier! Email marketing is must for all bloggers and ConvertKit makes it easy!
ConvertKit is KEY to communicating with our audience and generating sales. The ability to create tags and segments based on interests is so important in making sure that we're not sending people information that they don't care about. We love the analytics and the ability to track email performance and subscriber details.
Wish there were a mobile app version of ConvertKit instead of just web-based. We've also had some issues with text formatting (specifically hyperlinks and bulleted lists) but nothing major.
ConvertKit helps us connect with prospective and current customers so that we can communicate effectively and drive sales.
What I like best about ConvertKit is it is truly easy to use. I've used other systems, but ConvertKit has a great tutorial, they use layperson's language so I don't feel like I need a degree in CS to figure it out. Because of its ease of use, I've been getting my newsletter out every single week. And, that's huge for me.
There's not much at all that I don't like. I wish they were better known because when I brought on a team member, she had no experience with it.
It's helped me with my marketing. I'm staying in front of customers, when before it was a pain to figure out how to send a new campaign, how to segment, and how to interface with my website. I'm able to do all of this myself with ConvertKit.
I like the ease of use and functionality
Pricepoint is a little high, wish it was lower
Communication with readers
Email sequences are phenomenal. As a blogger and a person that writes ecourses, it's scary thinking of all the things that could go wrong. With ConvertKit, I feel like the instructions and the ability to preview the emails are so good that I can trust my emails will launch correctly without a doubt. The instructions on each page are phenomenal. They have a video on each page talking about potentially confusing topics and an extensive blog that answers all your questions. ConvertKit makes me feel in control of the moving pieces in my content and I love that!
The only thing I dislike is how dated the form templates look. I hate that you can't make them look sleek or really customize the text size, position, format, etc. It looks dated. For a platform that has amazing features, it would be great if what our customers saw is as good as what we see and work with on the back end.
ConvertKit puts your product straight in the inbox of potential customers. It eliminates the step of having them go to your site first.
I love the on boarding experience with ConvertKit. Everything from welcome emails and videos to quick tutorials, to facebook groups. Very nice experience overall.
I have nothing negative to say about ConvertKit at all.
List building and email marketing.
They are easy to use, have great customer service
I would like it to be less expensive! Specially in the beginning when we don’t have many people
No problems with them. I had a problem with my payment (my problem) and they were great.
The segmenting capabilities are awesome. You can create so many different rules and tags so that even though you're automating your emails, your users will still get a custom experience depending upon how they joined your list.
Not very user-friendly compared to some other email tools. .
I can provide more specific and customized emails to my users depending on how they respond to the emails and opt-ins I'm providing them.