Later background blur-sm
Later Social Media Marketing Software logo
Later
4.5

( 302 )

Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Advertising disclosure: Findstack offers objective, editorially independent comparisons to help you find the best software. Some links on this page are affiliate links — we may earn a commission when you visit a vendor through our links, at no additional cost to you. Affiliate relationships never influence our ratings, rankings, or reviews. Disclosure policy | Methodology

Later Reviews: 4.5/5 — Highly Rated

Later Overview
What is Later?

The leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Plan, publish, and analyze your media.

Later Categories on Findstack
Crevio E-Commerce Platforms logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is an AI-powered platform that runs your business while you sleep. Describe what you want to se... Learn more about Crevio
Ask Questions about Later
What Later is best for?
How does Later compare to Brand24?
What are the pros and cons of Later?
Later Product Details
Segment
Small Business
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk
Training Documentation
Languages English
Later Media
Later video thumbnail
Later - Later Homepage
Later Screenshots
Later Homepage
Later Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 01, 2026
Later Social Media Marketing Software logo
302 Later Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Apr 18, 2021
 Source
Overall Rating:
5.0
MI
Max I.
Web Developer
Share
"Successful functionalities to contribute to marketing"
What do you like best about Later?

The multiple posting feature is nice because I can save work on each social network. Easy to drag and drop the files you want to attach. My bio link is straightforward and exciting to use. The publishing time is fast, no delays in the processes.

What do you dislike about Later?

The mass scheduling of posts should be improved; a little more fluid, and without slowness would be excellent.

What problems is Later solving and how is that benefiting you?

We can have links to my websites from using the software. The social networks we have managed with this program, we publish scheduled content to have a good complement of digital marketing and social networks. We have done a great job on Instagram.

Small Business (50 or fewer emp.)
Apr 01, 2021
 Source
Overall Rating:
5.0
RG
Ray G.
It Analyst
Share
"Excellent tool for scheduling posts and stories on social networks"
What do you like best about Later?

Later is used in my organization to boost the social networks we manage; it has excellent planning and managing content for social networks that other tools don't have. Later has a simple, intuitive interface and good features for scheduling marketing campaigns and visual content posts on social networks. It is a powerful resource for boosting digital marketing at a reasonable cost.

What do you dislike about Later?

Its ability to post content on social networks like Facebook and Twitter is not as optimal as it is on platforms like Instagram, Pinterest, among others.

What problems is Later solving and how is that benefiting you?

Later has helped us boost our social media marketing management significantly, we are a company that does a lot of marketing via Instagram, and this tool has been effective in keeping our feed and stories up to date. Its ability to schedule and post stories to Instagram and its calendar feature are significant advantages that this tool has over other competing devices and greatly benefit us.

Enterprise (> 1000 emp.)
Mar 16, 2021
 Source
Overall Rating:
5.0
JK
Joe K.
Svp, Group Creative Director
Share
"So far so good! It has met our expectations"
What do you like best about Later?

I like Later and everything it brings to improve the management of our digital marketing. Its interface is very intuitive and its ease of use is overwhelming, we get a lot done in a short amount of time when it comes to content planning for social media and marketing campaigns. Scheduling the publication of visual content couldn't be easier and faster.

What do you dislike about Later?

It's a powerful tool for posting content to the more visual and illustrative social networks like Instagram, Tiktok, etc. But a little less practical when it comes to other social networks that involve more textual content like Twitter, Facebook, etc.

What problems is Later solving and how is that benefiting you?

Later has benefited my organization in terms of effective digital marketing management and planning. Its ability to publish scheduled visual content on social networks has saved us time, energy and has allowed us to keep everything organized and our social networks always up to date, which is critical for channeling new customers.

Small Business (50 or fewer emp.)
Feb 08, 2021
 Source
Overall Rating:
5.0
SC
Sebastian C.
D
Share
"Later is BY FAR the best social media scheduler tool out there"
What do you like best about Later?

It has everything you need. From the usability to all the analytics, it's amazing. It's super complete and there is not another tool that's as useful, or works as well.

What do you dislike about Later?

Only the fact that you cannot manage YouTube from there, or that you cannot schedule threads in Twitter

What problems is Later solving and how is that benefiting you?

It makes everything easier. From media management to content follow-up for all major social media accounts.

Small Business (50 or fewer emp.)
Jan 19, 2021
 Source
Overall Rating:
5.0
Bailey B. avatar
Bailey B.
Owner
Share
"Intuitive yet robust social media scheduling"
What do you like best about Later?

I wish I would have started using Later sooner. I got stuck thinking that it was only for Instagram, but I use it for Facebook and IG. Easy drag & drop image scheduling and simple but deliberate editing tools. The free version offers more than most other free scheduling tools out there.

What do you dislike about Later?

I don’t have suggestions for changes. It’s the one tool I’ll have to actually subscribe to soon. Thank you for allowing users to do so much on your free version, it gives a great feel for the product and has sold me.

What problems is Later solving and how is that benefiting you?

Instagram and Facebook image-based social media scheduling. I schedule in bulk and save so much time.

Small Business (50 or fewer emp.)
Dec 29, 2020
 Source
Overall Rating:
5.0
DJ
Daniel J.
Founder
Share
"Great app!"
What do you like best about Later?

Scheduling and discovering best times to post

What do you dislike about Later?

mobile app and hashtag suggestions aren't always great

What problems is Later solving and how is that benefiting you?

Scheduling and planning ahead

Small Business (50 or fewer emp.)
Dec 03, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Our go-to app for publishing social media content consistently"
What do you like best about Later?

IG preview mode drag and drop team functions simple UX saved hashtags link in bio feature

What do you dislike about Later?

If I want to post manually on IG and I need a link, I can't add it to the link in bio feature so I have to go thru the Later app.

What problems is Later solving and how is that benefiting you?

Later keeps our content consistent. streamlined a daily task into a weekly one.

Small Business (50 or fewer emp.)
Nov 24, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"later review"
What do you like best about Later?

it makes scheduling multiple posts ahead of time very convenient

What do you dislike about Later?

it is not the easiest platform to learn and understand

What problems is Later solving and how is that benefiting you?

hard to navigate at first but it is great for scheduling posts ahead of time

Small Business (50 or fewer emp.)
Nov 20, 2020
 Source
Overall Rating:
5.0
AT
Ashley T.
Founder
Share
"Best Multi Social Media Platform Manager"
What do you like best about Later?

Most helpful using Later.com - is scheduling the same message across multi social media platforms lightning fast - it has cut the time uploading to each social media platform in half and makes it way easier to manage. I am not stressing out every time I am needing to post to multi social media platforms- i have a one stope shop using later.com

What do you dislike about Later?

Downsides to later.com - I wish I could upload more than one photo to a post or a video with multiple pictures. If there is something you need to edit on the social media platform - you can't go in and edit the post that has been posted to facebook, instagram, twitter etc. because it was posted with later.com - unlike if you posted directly from one of these platforms you can go to the actual post and edit from the page itself. You can not edit what has been posted by later.com - then you have to delete the whole post and re-edit it.

What problems is Later solving and how is that benefiting you?

saves employees time on scheduling social media posts

Small Business (50 or fewer emp.)
Nov 20, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best IG management tool"
What do you like best about Later?

The auto publishing feature is the absolute best part of Later. Not having to wait for a push notifications, which is completely gates appointment scheduling in the first place, is a game changer. Their grid view feature while planning is a close second!

What do you dislike about Later?

How many features are not available on certain tiers— ie writing within the calendar view is only available on two tiers up and beyond which feels like a very basic feature.

What problems is Later solving and how is that benefiting you?

Being able to batch and plan content for client accounts as well as have a full visual of how it will look on their grid. Additionally, the in-depth analytics helps when pulling client reports.