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Litmus Logo
Litmus
Optimize Email Campaigns Instantly
4.6
(382)
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Litmus Reviews & Product Details

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
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Ask Questions about Litmus
What Litmus is best for?
How does Litmus compare to Mailmodo?
What are the pros and cons of Litmus?
Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Litmus Media
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Litmus Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 30, 2024
Litmus Logo
382 Litmus Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
May 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Litmus is an absolutely capable and effective email marketing tool."
What do you like best about Litmus?

I love that Litmus offers a full suite of tools that provide our team with the means to create, proof, and approve all of our multifaceted emails in one central location.

What do you dislike about Litmus?

Litmus tends to be rather buggy, and when we reach out for support, we get prompt replies but no promise of a timeline to fix the issues and bugs we have found. They do not release change logs so the changes they make are always random surprises.

What problems is Litmus solving and how is that benefiting you?

Litmus solved a big problem for us in our email proofing methods. We used to send every proof manually and then gather feedback in our project management tool. We are now able to do it faster and in one tool.

Mid Market (51-1000 emp.)
May 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A great tool to save some email dev time"
What do you like best about Litmus?

Being able to create templates and use modules and snippet in them

What do you dislike about Litmus?

The proof tool is not enough elaborated to use is properly within our teams.

What problems is Litmus solving and how is that benefiting you?

Email organization within folders, everything is at the same place. We can easily preview the email in different email clients.

Enterprise (> 1000 emp.)
May 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Super fast coding, accurate browser testing"
What do you like best about Litmus?

Render previews. Also, the community forum is super helpful.

What do you dislike about Litmus?

I would use the spam testing feature, but the temporary addresses do not last enough for my list system (I need 10 days).

What problems is Litmus solving and how is that benefiting you?

Better compatibility across browsers and OSs.

Mid Market (51-1000 emp.)
Mar 24, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Insightful email analytics"
What do you like best about Litmus?

Scannable and informative dashboards giving deeper insights into email performance, dwell time, and audience behaviors / devices being used to view emails.

What do you dislike about Litmus?

To insert tracking code in our Marketo emails, the process is somewhat manual and has to be done on an email-by-email basis which is somewhat time-consuming and boring.

What problems is Litmus solving and how is that benefiting you?

Getting a better understanding of how are emails are being received by our subscribers, where subscribers are located, and the devices they use to engage with us.

Mid Market (51-1000 emp.)
Mar 24, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool for reviewing emails, but can improve the UI"
What do you like best about Litmus?

The variety of combinations you can test your emails on is great. Litmus also tells you about the latest trends and helps you keep up with them. It also has the solutions to the common problems you might be facing.

What do you dislike about Litmus?

I think the UI change that Litmus did around a year and a half back was not the best. The old UI was much easier to use while the new one is unnecessarily complicated.

What problems is Litmus solving and how is that benefiting you?

We were trying to test the emails we are sending on different devices and screens. Litmus gives us the confidence that the email will look good for >99% of our customers.

Mid Market (51-1000 emp.)
Mar 15, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Litmus is a great tool for QA campaigns before they go to market!"
What do you like best about Litmus?

The dashboard displays how a campaign renders in different versions of operating systems and makes it easy to identify areas of improvement before deploying it live.

What do you dislike about Litmus?

I don't have much to say in terms of dislike because I haven't explored the design and build functions of this site. It seems like a lot of work to build on the site and export to the ESP.

What problems is Litmus solving and how is that benefiting you?

I use Litmus to send tests and simulate how a campaign will render in mobile vs. desktop or in different OS. I think it's great to see a preview of how the code will display especially when there is the use of animation or tables.

Small Business (50 or fewer emp.)
Dec 27, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Affordable and useful email saas tool"
What do you like best about Litmus?

The powerful segmentation provided for campaigns is beneficial. Also, the email editor is highly advanced and can solve most cases. It's better than other tools available in the market

What do you dislike about Litmus?

I wish there should be more use cases in automation should be available that would do the job , all and all it's good but i see scope in transactional scheduling of emails should be there

What problems is Litmus solving and how is that benefiting you?

The benefit is majorly in email editor which comes very handy Sending large campaigns with a high deliverability rate which Email open rates is also high with which we faces issues in past

Mid Market (51-1000 emp.)
Oct 21, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Integral part of my email marketing strategy"
What do you like best about Litmus?

How easy is it to code individual emails

What do you dislike about Litmus?

The folder-ing of the side bar. Very hard to move emails into new folders, create new emails, etc. Need to have a drag and drop feature to make organizing more easy.

What problems is Litmus solving and how is that benefiting you?

Having people from many aspects of our marketing team be able to proof emails directly in Litmus and leave comments/changes right there has been extremely time saving and helpful from what our process used to be.

Enterprise (> 1000 emp.)
May 11, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Litmus is an essential tool for email marketers"
What do you like best about Litmus?

Ability to test your email code across multiple email clients in seconds to make sure it looks great for your customers.

What do you dislike about Litmus?

In-app navigation has become I bit cluttered as new features are added. I would welcome a stripped back version for users that have streamlined needs.

What problems is Litmus solving and how is that benefiting you?

Ensuring that our email looks great in our customers inbox.

Mid Market (51-1000 emp.)
Oct 29, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Basic Litmus"
What do you like best about Litmus?

The Basic Litmus is limited on what you can do. I like best the testing of an email across multiple devices.

What do you dislike about Litmus?

I dislike that I am limited in a lot of the functionality. It comes at a cost.

What problems is Litmus solving and how is that benefiting you?

I am solving rendering issues with our emails. It has helped save time when producing and testing emails.

Enterprise (> 1000 emp.)
Jun 10, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"OPTIMIZED Email Marketing Management."
What do you like best about Litmus?

I have used the services of litmus because their software has been of great help to carry out improvements to the structure of my computer system, giving me the necessary assistance, with the tools best suited to maintain a solid response before the inconveniences and errors that may exist in their platform, maximizing the achievement of more powerful results, which come to shape the processes to provide increased progress of the company, motivating users to use their programming.

What do you dislike about Litmus?

In the computer part in charge of providing the control tools, some limitations began to exist when it came to fully handle their methods, where such error provides an erroneous supply of information and data that can normally be used to perform operational tasks in the part of fault correction and software enhancement, to address every aspect of the company that uses their services which represents for me a degree of dissatisfaction, when I realized that before you could manipulate the tools of their software easily and quickly, without any limitation.

What problems is Litmus solving and how is that benefiting you?

I handle different types of corporate management tools with the help of litmus, counting on a novel software of free use, having also a systematic programming well structured, contained in its management information system, being able to maintain a follow-up to carry out the most suitable processes of evolution before the possible errors that can appear in the platform of its system, where on having the methods better provided of the market the best standards can be reached as for processes of computer science management.

Mid Market (51-1000 emp.)
Nov 21, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Litmus Review"
What do you like best about Litmus?

Litmus is great for checking rendering issues on Multiple ESP's and platforms.

What do you dislike about Litmus?

The only downside to litmus that I can think of is that, as it captures just a screenshot of the email when opened, you can not do things such as allowing images on Offfice Outlook etc.

What problems is Litmus solving and how is that benefiting you?

We check that all emails are rendering as expected.

Mid Market (51-1000 emp.)
Sep 18, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great way to test emails before sending"
What do you like best about Litmus?

Easy way to test emails before sending across multiple platforms and clients. Very simple to use - just send!

What do you dislike about Litmus?

There is a basic free version and a full-featured paid version. We found the paid version too pricey for what it was, so we downgraded. They should really offer some in-between level for those who want some additional features, but not all.

What problems is Litmus solving and how is that benefiting you?

Before sending bulk emails, this is an easy way to test how it looks across all different devices and clients. Can help us spot problems before the customer sees them.

Enterprise (> 1000 emp.)
Jan 31, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Litmus is great!"
What do you like best about Litmus?

Litmus does what we need... and fast! I've used Litmus for over 5 years, and it's amazing how fast and efficient our email testing has become compared to the way it was 5 years ago. They are clearly improving and optimizing their platform.

What do you dislike about Litmus?

I can't think of anything I dislike about the Litmus platform. There are certain parts of the tool that we don't use regularly, but everything has been great that we have used.

What problems is Litmus solving and how is that benefiting you?

We use Litmus to ensure that emails look correct on all email clients and browsers.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good email testing tool, but could be less expensive"
What do you like best about Litmus?

Litmus does a good job testing emails in various email clients, as well as spam testing, before sending to your list. There are other email testing tools but Litmus feels like a leader in this space, based on our experience.

What do you dislike about Litmus?

The cost is a little more than I think it should be, especially at the basic level.

What problems is Litmus solving and how is that benefiting you?

Litmus helps us create better emails and ensures that they look the way we expect in various email clients.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"User Friendly! "
What do you like best about Litmus?

Super easy to navigate as a learner, easy to switch between learner and admin modes. Quick uploading. Positive responses from students.

What do you dislike about Litmus?

While I find Litmus it to be user friendly, could be better options for livestream.

What problems is Litmus solving and how is that benefiting you?

Creating a globally accessible learning platform for international markets.

Mid Market (51-1000 emp.)
Jan 18, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Email templates & testing"
What do you like best about Litmus?

I think it’s great to send out a simple email for your clients. Templates provided that can make everything cleaner and quicker to create the content your looking for. Amazing for bulk emails and it’s pretty simple to use.

What do you dislike about Litmus?

Some of the information is hard to find at first. I’d like that information to be an easy overview to give to my team that demonstrates the additional features.

What problems is Litmus solving and how is that benefiting you?

Great for bulk emails for my clients! This tool is an addition that our team is very pleased to show off for what we can provide.

Enterprise (> 1000 emp.)
Jan 17, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great analytical and user friendly software"
What do you like best about Litmus?

The email analytics provide you with metrics to see what works and does not and how to improve. The overall help the software provides to prevent you from wasting time on branding or outreach is great.

What do you dislike about Litmus?

It will take some time to learn all the features and metrics that analytics provides. Just like any software it can be frustrating to learn something new but overall it becomes seamless and user friendly in no time.

What problems is Litmus solving and how is that benefiting you?

Stop spending time on emails that do not reach your target customers. Improving your current strategies to reach more and provide the most useful information and service to your customers.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great for email marketing and testing"
What do you like best about Litmus?

It is great at displaying how the emails will display across multiple formats, mobile vs desktop, safari, chrome, and Firefox etc. It stacks up highly to others of their breed.

What do you dislike about Litmus?

It is a bit pricy for smaller companies.

What problems is Litmus solving and how is that benefiting you?

Creating email blasts to send to clients and our clients' clients.

Mid Market (51-1000 emp.)
Jan 10, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Such a helpful tool for email marketers"
What do you like best about Litmus?

I used Litmus most heavily for the almost instant previews of my email code in all sorts of combinations of browsers and esps. It was very nice to be able to just paste in your code and make updates to it in their platform and get new previews.

What do you dislike about Litmus?

The previews don’t always load, or load as quickly as you’d like them to which can become time consuming.

What problems is Litmus solving and how is that benefiting you?

I want my emails to render perfectly in every email program and across every device type and without access to all those things there’s no way I could guarantee how’d they’d render. Litmus solves that problem for me.