Unclaimed: Are are working at Litmus ?
Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.
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Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Compare Litmus with other popular tools in the same category.
Being able to send test emails for approvals has been incredibly helpful, and being able to organize emails into folders and have history of them.
Litmus on mobile has never worked well for me.
Our workflow and emails being able to have different components and templates saves a lot of time.
Litmus has always been my number one choice. It has improved considerably over the past, so we, as Devs/QAs, trust it. The customer support team is also pretty efficient & responds quickly to any technical issues.
There's always room for improvement since we work in an ever-evolving world, but there's nothing specific.
I mainly check how my emails render on various mobile and desktop platforms. It's pretty efficient and result-oriented.
Ability to speed up the QA and testing process and ensure a level of quality
Changing between browser and OS can be time consuming - can also be slow
Cross browser testing
Easibility to use the tool and that it integrates with Marketing Cloud
Nothing, it is a great tool to view how your email will render on 100's of devices and ISP's
Email templates and how they render on devices and ISp's
We love Litmus for the ability to see the specific reasons why an email may fail to deliver, from time taken to load an image and accessibility to real world processing into inboxes, tracking each of the main play spam filters. The email building tools are top-notch and really do take the pain out of the building and visualising how your code will render in every email client.
While not Litmus' fault and because I have to dislike something, it would be advantageous to have more options for integrating mail platforms into the spam tests. Currently, we have to save a CSV of email addresses from Litmus, import them into our system, and send the campaign. Email addresses changing for each spam test, this can become a barrier.
Email deliverability scores and improving reputation with first class email builds.
Litmus allows multiple people in my organization to review emails and collect feedback all in one place.
The one thing I dislike is the need to resubmit the email using a new email, causing the creation of data extensions in my platform. I use HTML paste instead, which seems to work well now that we can update the subject.
Litmus allows for collaboration on edits to emails. We are able to ensure our links are working properly and it offers us a tool to share with our content creators what is best practice to avoid spam.
Can see the rendering of email on different devices including desktop and mobile for QA. Can update devices. Integrates with SFMC.
Sometimes it says the code is broken in litmus but it's fine when we test it in the browser
Have increased usage limit by upgrading to enterprise plan. Can integrate with SFMC.
Litmus integrates nicely and guides you on what changes you have to make to ensure a higher rate of deliverability.
not much. the integration could always use some improvement.
We email market to all alumni and donors and we needed to minimize the spam potential. There's just certain manners in how you construct your email to minimize the risk of being labeled as spam and Litmus guides you.
The Litmus software is essential for an email marketer's toolkit. It is extremely useful for testing emails prior to launch. Litmus makes it easy to troubleshoot rendering issues and gives you the confidence to hit the send button. Their customer service is also top-notch.
There is not much to dislike about Litmus. It is very intuitive software.
Litmus shows how your email will render in all major email clients, on all major devices and platforms. It eliminates the need for testing on numerous live devices.
Inbox previews have been incredibly helpful in the development of our new email templates, and sharing them with our designers.
Pricing has gone up in recent years, and I'm not sure what additional features we've unlocked with this.
- Email rendering - New template creation - Proofing workflows - Inbox performance (reads vs skims, open environment data, etc.)