Litmus Reviews: 4.6/5 — Highly Rated

They have such valuable and fun newsletters to read and webinars that they put on. The customer service is stellar. They get back to you quickly. I'm always discovering new tools that they come out with.

It seems like when I zoom into the previews, they come up in a different order than they are in the smaller view and then I kind of lose my place.

I mostly use it to resolve rendering issues which Litmus is fantastic for. They also provide so many helpful tools and tips just generally about email.

Litmus can show how your email will render across countless email clients. Renderings can be so different and finicky across email providers that this is a marketers dream. No more making two dozen fake email accounts to see how emails will look...

It's great for basic editing and html updates but there is no WYSIWYG editor for building emails from scratch.

Being able to test across multiple email clients at once is worth it's weight in gold. Html edits are also easier because it let's us highlight regions we need to update.

I love how I can add a client to Litmus, share an email with them, and I don't even have to walk them through it. It's so easy to use and is excellent for multiple clients.

I haven't found anything I don't like about Litmus.

Email proofing, it is easy to add clients to single emails or folders, depending on creating one or several emails. I love how specific you can make the edits as well. Most proofing systems are not this simple to use.

I like that I can easily view how responsive an email is and what it looks like in different clients.

I've never found a good way to auto-format my line breaks.

Litmus has helped our business ensure that our emails look good no matter what device they are viewed from. It has also helped us optimize our emails for dark mode. It's also helped us create templates and snippets that we can reuse easily for multiple different emails.

The browser and devices options available for testing.

The interface is slightly difficult to navigate with all the options.

Delivering better emails to users and reducing errors.

The ability to easily pass email proofs for review over. The high res images that are created of the proofs has been really helpful to pass along.

The insights could be a little more helpful. It would be great to be more explicit when your email may be falling into a spam trap.

Email proofs - updating templates, submitting proofs for review internally for approval.

Litmus saves lots of time for us, is simple to use, and we can check different email clients, Easy integration.

Nothing that we feel is not up to the mark.

We check for several email clients. Also ensure our emails go through without any restriction.

Litmus is very easy to use and checks against all possible email clients so you save time by not having to go to each one individually. I also like that it integrates with SalesForce so I can do the checks directly there instead of having to toggle between the two platforms.

Nothing that I can think of at the moment

Making sure our emails work across all email clients and views for consistency.

The ability to quickly scroll through all browsers and devices and look at your email to make sure it's displaying properly.

Nothing really. I think Litmus' platform does exactly what we're paying for.

- The ability to view my email in multiple browsers and devices that I don't have access to - Saves large amounts of time by loading all previews at once

I can keep using the same share URL and send multiple new tests to that URL instead of constantly making a new one for each new test for the same email.

Sometimes I can't see certain email clients because they don't load properly, and I have to resend the email.

The ability to test emails to make sure they're all consistent before they get sent to the client.

Editing your emails live. Being able to see how your code effects your email is a wonderful tool

So far I've had nothing but a great experience

Ensuring that the emails are rendering properly across all platforms

Litmus is the most straightforward and user-friendly email testing service I have used. The ability to pick and choose which email clients and browsers you want to see is beneficial, and Litmus is constantly staying on top of developing email trends and features.

Maybe it's user error, but my team and I still haven't found a good workflow for testing and reviewing emails sent to Litmus. That would be a gamechanger for us - the ability to provide feedback at different levels and consider the diverse backgrounds and skillsets of everyone on our team (from copywriter to developer, etc.).

The biggest problem we've recently solved using Litmus was in our transition of email marketing systems. We've used Litmus and ensured our emails rendered precisely how we wanted at every step - from IP Warming to running our day-to-day campaigns. Now that we've been using our new platform, we're thinking ahead to refining and coding better designs for things dark mode and the various devices our subscribers use most often.

Litmus provides an easy way to build great emails quickly and, for me, one of the best features is the ability to share a link to proof your creations that can be shared - the coolest thing is that you control what they can see. You select the inboxes you want to show and the mobile devices to use. The approver sees what they need to.

The folder tree is a bit tricky. Sometimes when you have lots of folders, you can't scroll down to lower folders, so you need to get inventive about how you get there. It's not a huge inconvenience, but it can be frustrating if you're in a hurry

Inbox previews are the biggest win for me. Litmus has a ton of features now, but its core purpose of proofing is what keeps me coming back. I use it as a standalone product (where I log in to the Litmus platform) and as an integrated part of Marketing Cloud; it's pretty versatile.

How close to the email community the Litmus team is. That makes a big difference when implementing new features

The platform is always changing and sometimes I don't even know where to find my things. I would recommend sharing a timeline of the new features so we can be aware of when the changes will come.

Masking sure all my email templates are rendering as they should. As a repo for my development team to build things and share links with the MKT stakeholder for approval

Ease of use and excellent customer service.

The pricing is not too flexible for a small agency, the usage is not contant so the needs vary

formatting issues with specific email clients, such as Microsoft

The most significant upside of using Litmus is the possibility to test the emails in a lot of different email clients. I recently noticed that Litmus has come with a drag and drop builder, too (might have existed for a while?), and that will be super helpful for the team I'm on where I'm the only one who knows how to code.

The biggest downside of Litmus, as far as I can see, is that it is made mainly for developers. If the Litmus builder had been as easy to use as the Mailchimp builder, it would've empowered many people to create a lot of beautiful emails. But now, it seems like we need someone to code up modules and templates first. If that is not the case, I haven't found out how.

I'm not ending up sending out emails that look terrible for a vast majority of our subscribers, that's for sure!

We work with a wide array of stakeholders, from Gen Z through to X - including professionals and general consumers. The previews and QAs ensure our HTML from Salesforce Marketing Cloud is rendering well across many use cases. Moreover, sending tests directly to the builder and tag team members allows us to proofread and approve content blocks effortlessly. I have already recommended to industry peers who've experienced similar benefits. It's an end-to-end solution, too, meaning I can set up tracking and analysis to augment and tweak future campaigns. In short: Love the builder, previews, QAs, and analytics. Love Litmus.

Nothing for me. Brilliant for teams and collab. I would like a bit more functionality in the folder structuring and filing, particularly as we move further down the line in involvement, but that's just me being picky with housekeeping.

I'll list them, for ease of reading: - proofreading - device testing - metrics/analytics and ROI rationale - team collaboration and SLT approval - historical reviewing and content archiving Honestly, any marketer performing direct comms to end users - needs Litmus in their lives. There isn't a better solution out there for testing pure HTML through email clients, testing and reviewing sends as a team, and seeing the ROI and effectiveness of what you're doing. The best ESP management tool I've used in my career.

I really enjoy working In Litmus. The product is easy to use and had a great user experience. It's very useful for coding HTML for emails and previewing your email experience on multiple email clients. It is the best email testing platform on the market. Not only does Litmus generate screenshots for all major email clients, they are quick to update when things change or new features become available for certain clients (e.g. Dark Mode). from testing all major platforms, Litmus. Litmus comes with many options to improve your email marketing and improve productivity. Their visual editor is great and helps with writing efficient emails with drag and drop feature. Their insights also help you do in depth analysis of campaigns. Integration with other apps and services is another great feature as it saves time to switch between apps and finish efficiently. This is the second company I have worked at where I advocated to incorporate Litmus into their email process. It seamlessly integrates with Salesforce Marketing Cloud and makes collaborating with multiple teams and the UAT process a dream. The browser previews of devices and additional analytics are the key features I leverage for every email. It is the surest way to double check your email will render beautifully for your subscribers.

Nothing really. Minor thing - not seeing folders on the main window.

Building emails, Troubleshooting in different email clients, analytics that my ESP cannot provide.

Robust and very thorough QA and testing features.

There are so many features, at first, it can be a little tricky to navigate the interface and get around.

Making sure emails are consistently error-free and user-friendly.

I love that Litmus has so many devices to render from.

Sometimes it takes a few weeks for new OS systems to be available.

Render QA testing for our email campaigns

It is super easy for me to upload emails

I dislike that you have to name your email twice

We have better email insight with the analytics section provided.

Love being able to send samples of the emails to our approvers where they can make comments and see both desktop and mobile versions. This has really improved the efficiency of our timeline and shortened timelines.

I dislike that some integrations to marketing automation platforms are included in the mid-tier but others are only offered in the higher tiers.

We have solved the problem of our review process. We used to send samples to our marketers that they would print, hand-write changes, and then give back to us. We would then have to send another sample once we made the update. It was much more time consuming and cumbersome than how we are able to do it with online reviews and comments in litmus.

This is the second company I have worked at where I advocated to incorporate Litmus into their email process. It seamlessly integrates with Salesforce Marketing Cloud and makes collaborating with multiple teams and the UAT process a dream. The browser previews of devices and additional analytics are the key features I leverage for every email. It is the surest way to double check your email will render beautifully for your subscribers.

One minor update I would like to see is when you are updating your email to a new version the only way to sync after the first version is through an email send. While this is easy with SFMC preview send, it be nice to just resync directly from Marketing Cloud. Other than that I would just like to see more from the platform! I want all my email accessories in one place like GIF makers, Countdowns, and more! For now they are outstanding in updating the current tools they have such as their code builder.

Litmus became a very important asset when it came to collaborating with multiple team members to review and approve emails. Instead of having separate chats and multiple email threads all the comments and approvals are in one place for everyone to see. This helped streamline our review process almost instantly and it's so user friendly it hardly took any training.

It is the best email testing platform on the market. Not only does Litmus generate screenshots for all major email clients, they are quick to update when things change or new features become available for certain clients (e.g. Dark Mode). from testing all major platforms, Litmus

It is so feature rich that it can take some time to figure out the right workflow for your process.

Litmus eliminates the need for manual quality assurance on email campaigns and has improved our review/approval process with its built in tools and shareable tests.

I absolutely LOVE the HTML editor. It is miles above anything else on the market and allows me to quickly design new templates with minimal code adjustments and optimize them for all email clients.

Would love to have faster email client previews (or live changes in previews), better Salesforce Marketing Cloud Integration, support for AMPscript, and more information in spam tests.

Our emails were terrible before Litmus, specifically in Outlook. Now our emails are flawless!

Everything! Litmus is the Go-to, State of the Art platform that anyone who is even remotely related to sending out bulk HTML/CSS based email should use. The metrics are great, the testing abilities are great. I couldn't possibly ask for more.

None that I can think of. Apparently I need some characters here to make this accept my answer.

Making sure emails are device/platform/operating system compliant, seeing which devices/platforms/OSs are most used. Seeing the regional breakdown. We use an EMS that isn't terribly sophisticated in metrics, so the benefits of using Litmus in tandem is really impressive.

Creating multiple versions of emails easily and then testing them while I create more! It allows me to test the emails and know they work before my team will test them themselves. The interface is super user friendly. I like the functionality to be able to select which email clients I want to view

No sorting option to organise my tests by date or name

Testing my emails before they go to be tested by the marketing teams

Being able to see how an email will render across various platforms and all the analytics that are available. I love how many different platforms you can view your email on (both new and old) to make sure everything is coming across as it should.

Not having our ESP listed in the available options for analytics. As a result, our tracking data is often incomplete or some stats aren't available.

We are able to see how our new email layouts and templates will render across all the various platforms out there. As a result, we are able to better design emails and content.

Litmus, at every angle and opportunity has felt to me like interacting with a good friend or colleague with whom you have unprecedented rapport.

Surprisingly nothing. I whine alot about business practices and how people have forgotten the nature of win-win business models. Litmus is in it to win it though, not just extract whatever they can from you. They are focused on delivering the highest quality UX and developing their relationship with you. Their data collection and marketing practices are industry best and demonstrate their rare, but much welcomed integrity. Just like a breath of deep, fresh forest air. My testing process used to be completely manual while developing cross-browser, cross-client, multi-lingual (70+), mobile-first PWAs for a very, very big company 3M. You can probably imagine how much of a miracle adding Litmus to my UI/UX armory felt. It was like Goku going Super Saiyan for the first time, or that time Fatal1ty looked directly at me (sitting next to me) at CPL and said, "damn bro, you're good at this game." Pure bliss.

Dissolving world hunger. Achieving world peace. Enabling space colonization while protecting the planet at the same time. Saving the Romulans from their own self destruction. Oh, and maximizing results in our Email Marketing Team.

The app itself is a user-friendly tool to help manage your email testing processes, with all the major email browsers available for testing. The new version is much more cohesive, fully integrating the build, proofing, and testing processes. The implementation of email templates is very flexible, and integration with all major email systems is a godsend. the functionality that allows you to resend an email for a follow-up test is very simple, and it's great that you can "stack" multiple versions of the dame email for retesting. They are very quick to add new email clients, and integration with putsmail.com is very useful. In addition to that, they are community leaders, providing an excellent resource for email designers and developers, from their discussion pages to their blog, to their annual global email design conferences.

The analytics could be more in depth, and it would be useful to auto-file test emails based on rules - or even users - so that it's not one big list to manage. However these are small points relative to the utility it provides. The clever retest functionality unfortunately ends up filling my email system with many one-off email addresses, which I have to periodically remove. It's irritating, but not the end of the world. The most recent conference was much more top level than I had come to expect, being best suited to marketers and non-technical people, which was disappointing. However, I fed this back to the team and they were very responsive. I look forward to seeing the agenda for 2020.

Litmus is a required part of our email send process, and has greatly improved the quality of emails being sent by non-technical members of the marketing team. It has enabled a broader set of people to manage their own email testing process. We are currently working on developing a new "modular" email template for use by the marketing team using the built in templating capabilities which are much more flexible than other systems available to us.