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Litmus
Optimize Email Campaigns Instantly
4.6

( 382 )

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Litmus Reviews & Product Details

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
Social Media
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Ask Questions about Litmus
What Litmus is best for?
How does Litmus compare to SendPulse?
What are the pros and cons of Litmus?
Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Litmus Media
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Litmus Screenshots
Litmus screenshot 1
Litmus screenshot 2
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 26, 2025
Litmus Logo
382 Litmus Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
AM
Andy M.
Founder
Share
"It answers questions for me I didn’t know that I had"
What do you like best about Litmus?

Once you get your account setup for testing and previews, it becomes an important part of my workflow for new email campaigns. It also has taught me a lot about email design because of what I know is possible, not possible, or only possible in certain email clients. I would not have been able to keep my job that I currently have if I didn't use litmus.

What do you dislike about Litmus?

As I'm doing many iterations of the same email. I wish I could just test on certain mail clients in a quick way rather than the same amount each time. This might be possible but not with my current privileges on my account.

What problems is Litmus solving and how is that benefiting you?

It helps me to create reliable emails for my current customers. It helps me to know that when I send an email out. I can feel confident it's not going to look all jacked up to CEOs, especially those using outlook

Enterprise (> 1000 emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Basic email tool - must have."
What do you like best about Litmus?

I love the innovation they are applying to the product currently, bringing it in line with recent "must-haves" in email marketing tools and technologies.

What do you dislike about Litmus?

The price. The enterprise version of Litmus is not worth the investment. They are a bit late to the party as several high-end ESP and CRM services do have many of the tools they offer built into their systems already.

What problems is Litmus solving and how is that benefiting you?

The primary purpose of litmus in our team is that it's a collaborative space for more junior members of my team to build and then test HTML emails before they go into the execution phase. It's easy to use does not come with a high learning curve and email code can be consistent and properly vetted before deployment.

Enterprise (> 1000 emp.)
Oct 17, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Litmus is the best!"
What do you like best about Litmus?

Flexibility to test across different OS, browsers and devices. It's easy to navigate.

What do you dislike about Litmus?

I don't have anything that I dislike about Litmus.

What problems is Litmus solving and how is that benefiting you?

It helps me with testing email across different browser, OS and devices which is amazing!

Mid Market (51-1000 emp.)
Oct 17, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great QA Experience"
What do you like best about Litmus?

I absolutely love the ability to see how my email will render in multiple inboxes at any time through the Chrome extension. It's easy to use and I can test new elements as I go.

What do you dislike about Litmus?

Sometimes the Chrome extension crashes or can't keep up with my changes. I feel that the testing results on the image alt links don't always show correctly either

What problems is Litmus solving and how is that benefiting you?

Litmus helps us see how our email will render in multiple clients - which saves us time and ensures that we create a quality product.

Small Business (50 or fewer emp.)
Sep 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Long time Litmus user"
What do you like best about Litmus?

Litmus has tools to help with all aspects of the campaign process. Proof for collaboration, Checklist for testing, Analytics for read time data, and builder for creation. Litmus adds value to all setups in your campaign process.

What do you dislike about Litmus?

Previews & QA offers a very detailed set of test but only email client previews are available in a chrome extension or in app integrations (like in Salesforce Marketing Cloud). The extension and integrations offer a quick way for email client rendering but is missing the load time, accessibility, spam checking that the Previews & QA offer within the Litmus platform.

What problems is Litmus solving and how is that benefiting you?

Read time data, email client rendering, and collaboration with my team on campaign content that is accessible to team Members outside of the marketing team with direct Litmus access.

Enterprise (> 1000 emp.)
Jul 18, 2023
 Source
Overall Rating:
5.0
DX
Daini X.
Founder
Share
"Marketing Automation Specialist"
What do you like best about Litmus?

Litmus is easy to use and have an extension in google chrome.

What do you dislike about Litmus?

Maybe the analytics part have more insights will be better for all email KPIs.

What problems is Litmus solving and how is that benefiting you?

able to see all versions in different browsers.

Small Business (50 or fewer emp.)
Jul 18, 2023
 Source
Overall Rating:
5.0
MD
Michelle D.
Designer & Developer
Share
"Great"
What do you like best about Litmus?

Allows me to easily and seamlessly review email templates on all platforms.

What do you dislike about Litmus?

Pricey. The pricing structure I find is outrageous for freelancers/small businesses.

What problems is Litmus solving and how is that benefiting you?

Allows me to test emails easily and all platforms.

Enterprise (> 1000 emp.)
Jul 06, 2023
 Source
Overall Rating:
5.0
SU
Sipideh U.
Technical Accurate Manager
Share
"Meeting Expectations via GURU Hub of Emails Marketing"
What do you like best about Litmus?

Strong automation functionalities enhancing streamlining and optimising emails workflows and perfect email sending sequence. Intuitive page to design emails and landing page. Easy to customise.

What do you dislike about Litmus?

Unchallenged emails marketing experience,no dislike at all.

What problems is Litmus solving and how is that benefiting you?

We are able to maximise all marketing potential through real-time information delivery to right people at right most interesting the correct content.

Mid Market (51-1000 emp.)
Jun 29, 2023
 Source
Overall Rating:
5.0
ML
Marc L.
Founder
Share
"A great email marketing platform that help increase conversion and ROI."
What do you like best about Litmus?

It easy and simple to use. It easily empowers you to build, personalize, test, review and analyze emails. It's highly protect so you get the most out of every send.

What do you dislike about Litmus?

It's highly effective in creating and designing personalized emails at scale in a fraction of time. Nothing to dislike.

What problems is Litmus solving and how is that benefiting you?

It help boost efficiency of your marketing team. It's a secure and reliable email analytic tool. It effetively ensures your emails result in the best customer experience. It boost customer loyalty and drive revenue.

Mid Market (51-1000 emp.)
May 24, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"testing templates"
What do you like best about Litmus?

i like variety of clients, speed of testing is ok sometimes

What do you dislike about Litmus?

price, hope litmus could be available for personal use even for example with smaller amounts of testing time, speed also could be better sometimes it's too long rendering

What problems is Litmus solving and how is that benefiting you?

giving insurance that all cliense will render template so wider coverage of reciepience will recieve the email