Unclaimed: Are you working at MailerLite?
MailerLite Reviews: 4.7/5 — Highly Rated
MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
MailerLite Pros and Cons
- Offers a forever free version
- Has an auto resend feature
- Click map feature delivers great audience behavior insight
- Supports time-zone based sending
- Deliverability can greatly improved
MailerLite has spent a decade as the recommendation for people who found Mailchimp bloated and expensive, and the product still deserves that reputation. The pricing story has changed sharply, though. The free plan that made MailerLite famous was cut to 250 subscribers and 2,500 monthly emails in June 2026, and further feature caps arrive in August. Any review that still describes a 1,000-subscriber free tier is out of date.
- What it is: An email marketing platform with newsletters, automations, landing pages, websites, and digital product sales, built around a clean and unusually pleasant editor.
- Best for: Creators, bloggers, and small businesses who want good design and straightforward automation without paying enterprise prices.
- Pricing: Free for up to 250 subscribers, then Comfort $10.80 and Power $22.50 per month at 500 subscribers on annual billing. Verified in July 2026.
- The honest catch: The free plan has been reduced twice, most recently on 16 June 2026, and from 13 August 2026 free accounts are limited to 3 automations, 3 forms, 1 landing page, and 1 website.
What Is MailerLite?
MailerLite launched in 2010 and built its reputation on two things: a genuinely well-designed editor and prices well below Mailchimp’s. For years it was the standard recommendation for creators and small businesses who wanted their emails to look good without hiring a designer or learning a complicated tool.
That design quality is real and still the main reason to choose it. The drag-and-drop builder produces clean, modern emails without fighting you, and the landing page and website builders share the same aesthetic. Where competitors bolt on extra modules that feel like different products, MailerLite’s feel coherent.
The platform has broadened over time into landing pages, websites, digital product sales, and paid newsletter subscriptions, which puts it in direct competition with creator platforms as well as email tools.
The independent rating is excellent: roughly 4.7 out of 5 on Capterra across about 2,322 reviews, with ease of use and value for money the most consistently praised dimensions.
How MailerLite Works
- The editor. Drag-and-drop with a strong template library, plus an HTML editor for people who want control. This is the product’s standout quality and the reason people stay.
- Automations. Visual workflow builder for welcome sequences, abandoned carts, and behavioural triggers. Comfort includes 50 visual automations; Power makes them unlimited.
- Landing pages and websites. Full page and site building included rather than sold separately, which is unusual at this price.
- Digital products and paid newsletters. Sell downloads or run a paid subscription directly, competing with dedicated creator platforms.
- Segmentation and personalization. Standard tagging, segments, and dynamic content, competent rather than exceptional. Teams needing deep behavioural automation will find ActiveCampaign stronger.
MailerLite Pricing
MailerLite prices on subscriber count, with a slider running from 500 to 200,000. Figures verified in USD on MailerLite’s pricing page in July 2026, at 500 subscribers on annual billing.
| Plan | At 500 subscribers | Monthly emails | Seats | Notes |
|---|---|---|---|---|
| Free | $0 (up to 250 subscribers) | 2,500 | 2 | Chat support for first 14 days only |
| Comfort | $10.80/mo ($129.60/yr) | 5,000 | 3 | Unlimited templates, 50 visual automations, 24/7 email support |
| Power | $22.50/mo ($270/yr) | Unlimited | Unlimited | Unlimited campaign sending and automations, 24/7 live chat |
The important context, which most reviews have not caught up with:
- The free plan was cut on 16 June 2026. MailerLite reduced it from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. That follows an earlier reduction from the 1,000-subscriber tier the platform was known for. Seats did increase from 1 to 2, and free users gained custom templates, blogs, pop-ups, and the HTML editor.
- Further free-plan caps land on 13 August 2026. From that date free accounts are limited to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website. If you are relying on the free tier, check your current usage against those numbers now.
- The 2,500 email limit binds before the subscriber limit. With 250 subscribers you can send roughly 10 campaigns a month. A weekly newsletter with any resends will hit the ceiling.
- Paid pricing rose alongside the free-plan cut. Plans were also renamed, with the former Growing Business and Advanced tiers becoming Comfort and Power.
- Annual billing saves 10%. Smaller than most competitors’ discounts, so monthly billing is less punitive here.
- Comfort caps monthly emails at 5,000. For a 500-subscriber list that is ten sends a month, so heavy senders need Power.
A 14-day trial of premium features is available on every plan, including the free one.
Who Should Use MailerLite
- Creators and bloggers. Design quality, digital product sales, and paid newsletters in one platform at a low price is a strong combination for this audience.
- Small businesses that care how emails look. The editor is the best-designed in this price bracket, and it shows in the output.
- Teams wanting pages and sites included. Landing pages and websites bundled rather than charged separately is genuinely good value.
- Anyone leaving Mailchimp on cost. This remains the most common migration path, and it is still usually justified.
It fits less well for teams needing deep behavioural automation, where ActiveCampaign is meaningfully stronger, for large ecommerce operations that need tight Shopify integration, where Omnisend fits better, and increasingly for anyone hoping to run a real list on the free plan, which the recent cuts have made much harder.
Honest Pros and Cons
Strengths
- The best editor in its price class. Clean, modern output without fighting the tool, and consistently the most praised aspect in reviews.
- Excellent value on paid plans. $10.80 and $22.50 at 500 subscribers undercuts most competitors at comparable capability.
- Pages, sites, and products included. Landing pages, websites, digital products, and paid newsletters bundled rather than sold as add-ons.
- Strong independent rating. 4.7/5 across roughly 2,300 Capterra reviews, with value for money singled out.
- Genuinely good support. 24/7 email on Comfort and live chat on Power, well regarded in reviews.
- Unlimited sending on Power. No email cap at the top tier, which is uncommon at this price.
Limitations
- The free plan has been cut twice. Now 250 subscribers and 2,500 monthly emails, well below the tier that built its reputation.
- New free-plan feature caps from 13 August 2026. 3 automations, 3 forms, 1 digital product, 1 landing page, 1 website.
- Free chat support lasts 14 days. After that, free users have limited support options.
- Comfort’s 5,000 email cap is tight. Roughly ten sends a month at 500 subscribers, which pushes regular senders to Power.
- Automation depth is mid-tier. Fine for welcome sequences and basic triggers, well behind ActiveCampaign for complex behavioural logic.
- Prices rose with the plan rename. Worth checking your renewal rather than assuming continuity.
MailerLite Alternatives and How It Compares
- GetResponse offers deeper automation plus webinars and funnels, at a higher price.
- SendPulse is cheaper and adds chatbots and SMS, with a dated interface and weaker design tooling.
- ActiveCampaign is substantially stronger on automation and substantially more expensive. The right choice if behavioural logic drives your revenue.
- Omnisend is the ecommerce pick, with better Shopify integration and commerce-specific automation.
- Beehiiv and Substack are worth comparing if paid newsletters rather than general email marketing are the actual goal.
For a broader survey see our guide to the best email marketing software.
The Verdict
MailerLite remains a genuinely good email platform and, on paid plans, excellent value. The editor is the best in its price class, the bundled landing pages and websites are real rather than token, and the 4.7/5 rating across thousands of reviews reflects a product people enjoy using. For creators and small businesses at $10.80 or $22.50 a month, it is easy to recommend.
The free plan is a different story now, and it is the part of MailerLite’s reputation most in need of updating. At 250 subscribers and 2,500 monthly emails, with automation, form, and page caps arriving on 13 August 2026, it is a trial rather than a home for a growing list. If you chose MailerLite specifically for its free tier, check your usage against the new limits before that date, because the change is recent enough that most coverage online still describes the old numbers.
The practical read: evaluate MailerLite on its paid plans, where it competes strongly, rather than on a free tier that has been reduced twice in under a year. Comfort at $10.80 suits light senders, and Power at $22.50 is the right pick for anyone mailing weekly, since Comfort’s 5,000-email cap binds sooner than the subscriber count does. On that basis it is still one of the best-value email tools available.
FAQ
What happened to MailerLite’s free plan?
MailerLite reduced its free plan on 16 June 2026, from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. This followed an earlier reduction from the 1,000-subscriber tier the platform was long known for. Free accounts did gain a second user seat plus custom templates, blogs, pop-ups, and the HTML editor. From 13 August 2026, free accounts are additionally limited to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website.
How much does MailerLite cost in 2026?
At 500 subscribers on annual billing, Comfort is $10.80 per month ($129.60 per year) with 5,000 monthly emails and 3 seats, and Power is $22.50 per month ($270 per year) with unlimited emails and unlimited seats. Pricing scales with subscriber count up to 200,000, and paying yearly saves 10%.
Is MailerLite’s free plan still worth using?
As a way to try the product, yes. As a home for a growing list, much less so than before. 250 subscribers and 2,500 monthly emails allows roughly ten campaigns a month to a small list, and the August 2026 caps limit you to 3 automations and 1 landing page. If you need a more generous free tier, compare alternatives before committing.
Is MailerLite better than Mailchimp?
For most small businesses and creators, MailerLite is cheaper and has a better-designed editor, which is why it has been the standard Mailchimp alternative for years. Mailchimp offers a larger integration ecosystem and more advanced analytics. If cost and design quality are your priorities, MailerLite usually wins; if you need breadth of integrations, Mailchimp may still fit better.
What is MailerLite best for?
Creators, bloggers, and small businesses that want well-designed emails, bundled landing pages and websites, and the ability to sell digital products or run paid newsletters, without paying for enterprise-grade automation they will not use.
Compare MailerLite with other popular tools in the same category.
I love the automations and styling available in MailerLite. It's been some years since I managed a newsletter and using MailerLite was like riding a bike. It integrates beautifully with WordPress and prefer it's clean newsletters with a focus on content. While setting up some things I ran into a few bumps and the support from Francisco was quick and thorough. I even had one styling question that I expected to be on my own for, and he tracked down the source for me easily!
The only downside for me is that my subscriber count is tiny, so the monthly cost for access to templates to get ready for growth gives me a twinge every month. I know it'll be worth the investment in the long run and the monthly rate is still lower than comparable alternatives.
I'm looking for a way to gain a following directly, rather through other more "owned" platforms. Although my growth has been slow, I like that I have more flexibility to customize my interactions with subscribers.
prompt responses and caring, automations, easy to work with
nothing for the moment, it was difficult for me to verify my account
I had trouble verifying my account. I spoke with Alberto via email. He was prompt, answered my messages immediately and solved the problem I had. Thank you very much!
Every time I ask a question I get a very quick answer from a person.
I wish they shared more examples of campaigns that are doing well.
I can send emails in a quick and efficient manner.
Mailerlite's interface is easy to navigate. Creating campaigns, forms, and automation is always a breeze. But what really sets it apart from the rest is its awesome support team. It's like having access to all the goods but with a free plan.
I wish there was a way to save customized blocks. Not a deal breaker but it would be cool to have this feature.
Streamlining email campaigns.
ML has tools not featured in other ESP systems. Customer service is very responsive. Payment plans are VERY competitive with other ESPs LOVE the auto-resend feature.
Load times of campaigns can be frustratingly slow. When reviewing "Sent" campaigns...initial window limits to 25. Pull down to show 100 is nice...but those 100 revert to 25 once any of them are "copied" to Draft status. Lots of back-and-forth clicking which seems really redundant and pointliess.
We send out unlimited emails to a pretty good size list.
User-friendly interface. And their customer team is AWESOME. I got help from Keren and she helps me solve a very simple question (which I shouldn't even waste time ask :P) Not only her, all their customer care are very nice and try their best to solve all the problems you come across when using their service!!~ HIGHLY RECOMMEND!
Nope! everything is great! Couldn't find any drawbacks
Help me to establish nice EDM and solve all the CRM problems of my e-commerce
The helpful staff. I had an issue and they were patient and worked through it with me.
It can be tricky working the boxes which is where the staff helped
My template was set up by someone else and wouldn't allow me to insert an image. I got that resolved.
The simplicity of the interface and prompt assistance.
I find it difficult to answer what may not suit me.
Mailerlite helps me easily and quickly make a newsletter for my subscribers.
The range of content blocks available to visually format emails is fantastic and they are easy to customise to help you achieve the look you are after. And their technical assistance is always available, and friendly to converse with. Thanks Jen!
Unfortunately, not every country formats things the same way... like dates. It would be helpful to be able to set a format for date/time to match the region.
Maintaining multiple lists/groups and keeping them in order so we can target the right audience in our emails.
MailerLite has been very easy to get started with. Their API docs are excellent and we were able to integrate MailerLite with our website quite quickly. Providing a double opt-in feature for subscribers added via API was a solid bonus. When we had questions, their customer support was fast and friendly and they consistently unblocked us. Our overall experience has given us the confidence to use MailerLite further.
So far everything has been smooth, though we have only just begun using MailerLite. The one feature we most wish was on the 'Growing Business' tier is the custom HTML editor (it's only available on the 'Advanced' tier and up).
As a software startup, MailerLite provides us with email marketing and subscriber management functionality. By integrating MailerLite with our existing website (through their API), we save development time and can move faster.
I've been a ML user for four years now. It is one of the best digital platforms/products/services I have ever purchased. The interface is intuitive, the final product is always slick and clean, and the customer service is hands-down the best online customer service experience I've ever had. They're like the Chick-fil-a of online customer service. I've moved my website to their platform, which saved me hundreds of dollars a year, and I'm in the process of moving my online store to their platform as well (integrated with my website, which it wasn't before). I highly recommend ML to any solopreneur who is looking for a one-stop-shop for customer management/nurturting, website hosting, email services, and a basic online shop platform. (Full disclosure: I am currently still using their Classic platform – they recently released a new version and I have not yet migrated there because I have everything I need in the Classic platform.)
There is literally only one thing I wish they would change: There is no way to update customers' email addresses. From what I understand, this isn't possible because of the structure of their system and how clients' "files" are "built" in their system. The email address serves as the main piece of information about a client, and everything is connected to that, so changing it isn't possible. So far this has not caused any problems for me of any kind, so it's not a big deal to me in the grand scheme of things!
Before I started using ML, I was using another client management platform that had WAY more bells and whistles than I needed. Doing anything on it took me forever because nothing was intuitive and all the extra features confused me and always made me wonder if I was doing everything right. Using ML has also allowed me to get rid of two other platforms (and monthly expenses!) by giving me a place to house my website and sell my digital products. While it takes time to learn any system, I feel like the learning curve with ML is way shorter than with other platforms, and I can whip up a landing page or email campaign in mere minutes now when it used to take hours. Money saved + time saved = happy solopreneur!
I love that whenever I have an issue with Mailerlite I can quickly get someone on chat to help me. I recently solved a problem in under 5 minutes by going on chat with Joseph who was able to quickly show me exactly how to do what I was trying to do. And that's not the first time I've received such quality help from Mailerlite customer service!
The only thing I can currently think of is that Mailerlite does not integrate directly with as many of the other services I use as some other email service providers. However, I've been able to find ways to work around that so it hasn't been much of an issue.
Mailerlite is a low-cost, easy-to-use email service provider that allows me to collect subscribers, stay in touch with them, and promote my services and products.
Support and simple panel. I like that it's a simple tool and you can get started quickly. I recommend to my friends and they are satisfied with everything. Good job MailerLite :)
More email and website templates. I would love to see more automation examples and case studies. The new version of MailerLite is more expensive and you have to start all over again (statistics on previous shipments will disappear). This discourages you from moving to the new version.
I create websites with registration for webinars. Everything works smoothly and I can launch a new campaign within an hour. And with each subsequent one, there is a request, because I click "duplicate" and make small updates.
Limited experience so far, but I must say the online chat, the most recent with Claudia, was quick and super helpful.
Nothing found so far. All seems to work.
Another large company folded their support level leaving us in the lurch. Mailer Lite is allowing us to relatively easily redo our landing pages.
it is simple to use and intuitive to use.
Having to go through lots of bots, to try and figure out how to speak to a human since my questions was specific.
I so appreciated the helpfulness of Frank today as he helped me discover why a subscriber was not receiving emails and fixed the problem for me. We were done in about 3 minutes.
Alex took the time to verify what I needed help with and then went a step further and helped me with the issue that cause my problem in the first place. Thanks Alex
No complaints at this time. I'm a new user and am still figuring things out
I accidentally unsubscribed a group of people
Su plataforma en general, utilizo Wordpress. Además el trato de Atención al cliente, es exquisito, el último recibido por parte de Josué me hizo confiar aún más en Mailerlite
Hata ahora todo lo que estoy utilizando me gusta.
Dudas técnicas sobre utilización y me hace aumentar beneficios de mi página para conseguir un retorno.
Very good support team. I had an issue and after some support members, Mr Jen helped me until the solving my problem accessing my account. Very good person.
Actually Nothing. Since I started to use it as my email marketing tool.
Digital Marketing. By its email marketing
Alex helped me a lot and explained in details how the feature should work. I do recommed MailerLite especially for their support! They are amazing! Thank you :)
nothing, I like everything, now everything working fine
All of the problems I ask
I'm using the free version of MailerLite and it does everything I want it to do: - I can create groups and segments - I can create automations, including if/then - it integrates with all the other software/platforms I use.
So far, there's nothing I dislike about MailerLite
MailerLite solves the problem of automation for me. I love that someone can join my FB group, course, etc, and automatically receive welcome emails, free download links, etc
I like the prompt response to my problems, always done with kindness
Nothing to dislike. It work always properly and the customer service is very helpful and fast. Alex has been very helpful and quick to answer my questions.
Alex solved a problem about checkbox of GDPR which is very important to be compliant to the law.
I like the customer service since they are easy to contact, respond quickly, and are knowledgeable. Nicole was very nice to work with. I am also enjoying the platform so far. I like the different ways to get subscribers to my newsletter and look forward to trying out their email templates.
I am happy so far with MailerLite, I look forward to trying more features soon as I have just started.
Allowing my newsletter subscribers to enroll or unsubscribe at their choice.
Creating campaigns and automations are very easy!
I've an issues with importing my subscribers but the support team was perfect! Especially Mr. Alex!
You can create your E-Mail Marketing processes easily.
I've been using it free for quite a while and just recently hit over 1000 subscribers and needed to pay for the next tier/level, which is fine as I appreciate I got to use it free for so long. I had one little issue when I tried to send a campaign, because I should have been allowed up to 2500 subscribers and I'm only just over 1000. I sent an email to support and Abby responded super quick and resolved my issue. I didn't realize they need to manually approve an upgrade - she did that and I was good to go. Great support.
Nothing at the moment. It's been easy to use and I've had no issues.
It's helping me build my email list of subscribers, and helping me pursue a career as a full-time author.
Easy to use, nice and helpful support (Josue).
I don't know about that. so far, since I've been using it, it hasn't happened.
I'm just starting out in newsletter writing and will need it for this.
AWESOME SUPPORT, great value for money compared to other email services, Nice layouts and easy to use and work with. Everything you can expect!
I do not like that sometimes things get completely erased when you work on a campaign and you can´t go back. All work is just gone... so I always need to write my campaigns before in word and then paste it into ML. It would be nice if I could trust that ML didn´t delete the things you have worked on for some time.
A lot, easy to communicate with my followers, and to divide them in different groups depending on interest etc etc
Tech help is really prompt and good. Abby was thorough patient and kind, and offered some great tips that help me do a better job going forward.
As a new user I haven't discovered any problems. I like MailerLite.
It provides a MUCH better and quality ESP experience than Mailchimp. I can do more.
Simple to use and provides a very useful service at entry level - i.e. free. Great response from the support team when needed.
Options to include or exclude pages from display of a form, in behaviour settings, seem limited and restrictive. However, maybe I have yet to learn to use them properly.
Providing a means to build an author mailing list.
It is a pleasure to work with the team. They are wonderful people who help you promptly.
I have no idea at the moment. Maybe the Romanian translation, which is sometimes lost. I do not know
Correspondence with potential clients, presentation page, customer subscription pop-up ...
Betânia was most helpful. I thought I'd finished and would just recheck in but she stay ALL DAY helping me.
Nothing. She was there at every step. I tend to prefer handholding to get through a process and she definitely did that.
I'm in the learning process of setting up sequences, I have a feeling I'll need a lot of help over the next few months, and it's good to know help will be available.
