Mixpanel Reviews & Product Details

I have had an incredible experience with MixPanel this far. It provides an enriching and most detailed view of our user journeys and their behavior. I have used Google Analytics and other analytical tools but there's no match to the detail-oriented approach you could have with MixPanel. With event-based tracking, it helps us uncover the usage of various events and how this usage behavior differs between a power user and a normal user. It lets us assess retention and user stickiness by analyzing how often and many users come back over time.

We can not master use cases of MixPanel with minimal learning as it requires dedicated efforts and a sharp learning curve to become familiar with the features and navigation process. It would be super helpful if you could provide detailed documentation on how the features distinguish from each other.

MixPanel not only helps us correctly attribute conversions to their source but also lets us run a qualitative analysis between the acquisition sources and the conversion rates of these users across funnels. It allows us to bucket users based on custom properties to create business-specific groupings like session frequency greater than/less than or equal to a certain number. Using the existing custom properties, we can use formulas and do operations like multiplication/addition/division etc to compare unique user behaviors and gauge a user's journey from onboarding.

Ways to visualize the data, user cohorts, and super customizable dashboards.

The grouping feature needs a bit of rework, the product it seems was designed more for individual user-based tracking.

Keeping track of feature adoption. Discovering insights & patterns of product usage.

It helps to track the user events, which can be further used for analytics.

It does not work in real time - at time's there's a lag of 3-4 minutes

Analyzing user-generated data

It's usability for example you can create dashboards based on insights, funnels, retention and flows. There are also so many tools which allow you to segment the data to a granular level.

Depending on size of the dashboard it can sometimes take a while to load albeit I've learnt to just create smaller dashboards with only 7/8 tables.

It's really allowing me an easy and quick way to understand customer behaviour and identify problems without having to learn SQL or rely on my data analysis.

Mixpanel is easy to implement. I like the standard reports to get quick information and top-level metrics but like the API for integrations

Some of the groupings by date could be improved

Showing me customer usage so that I can target those customers who are not using the software for extra training.

It is easy to use, even if you don't have developer's background. It helped me to recruit users for interviews, gather data to create hypothesis while doing product discovery and we use daily to check on our metrics.

If the people using it don't document the events properly, it is hard to discover what it is for and can become messy.

User recruiting, usage analysis, data for creating personas. Mixpanel is helping us to understand our user's behavior. We can also use one dashboard to study one type of user specifically, which makes it easier to test and validate.

Mixpanel is a very intuitive tool, it is a total breeze to use. Setting up reports and dashboards, based on all our data, have never been easier. I've been using Google Analytics for 15 years and I will never go back to GA.

Two months in using Mixpanel I have yet to find any downsides with it.

Mixpanel is integrated with Segment and by that we get to feed Mixpanel with all the data we have. Now we can build reports on whatever we choose and the insights we are able to get from it is just amazing.

The best part about Mixpanel for me is the ability to easily integrate into my website, and the other extension tools provided came in handy. Nevertheless, my best part of Mixpanel would be easy integrations. I also love the user interface which is very easy to use. There are no settings on Mixpanel which I've tried out so far that brought complications or were extremely difficult to use. Mixpanel is a really great tool.

Even though I use Mixpanel, many times I have to resort to other platforms to do analysis alongside, especially analysis for 3rd party applications we use alongside our platform. I'm hoping in the future Mixpanel can have enough integrations so I can move all my analysis there. At work, we are currently looking to move all measurements and dashboards to a single place, it would be great to have this possible through Mixpanel.

Mixpanel is our major analytics software, it helped us understand our users, and we were able to identify precise points (features) in our platform where users tend to get bored and drop off. We were able to also reach out to customers who had difficulties signing up, all these insights were possible through Mixpanel. Some time ago as well, we were able to identify potential partners who were coming to our platform. All in all, Mixpanel really helped to track our OKRs and effectively understand where we fell short

Easy to create powerful reports, love the option to preview number of events to feel confident in choosing the right event

can't change data type of properties when creating an aggregate

analyzing user's behavior in our product

Easy to use and helpful for pulling essential client usage data

Nothing comes to mind - could be easier to use in some instances, but it's pretty simple for the majority of my purposes.

Access to immense amount of user data that syncs quite seamlessly with our platform

Ability to visualise insights using funnels

Unable to use cohorts without being a premium member

Finding out drop-offs in a process, we have reduced the number of steps for a process based on Mixpanel insights

Documentation, customizability, organization and versatilitiy.

Requires a learning curve to ensure you organize it and manage it well, especially if a large team is going to use it.

Understanding how a product performs and learning about user behavior.

Mixpanel allows you to analyze your product and the way customers use it like no other analytics software out there and the best thing is it is so easy to use, you'll learn to use it within 15 days even if you are totally new to the product management or product analytics. Charts and graphs are so easy to read that Mixpanel will automatically train you on the various lingos used in the product analytics world such as funnels, retention, customer flow/journey, etc. One of the best features of Mixpanel is flows, this kind of tells you the opportunity cost involved when the customer takes a separate journey and how you can optimize your conversions properly based on the suggestions from the feature. If used properly, this one feature can alone change your product altogether

Mixpanel doesn't have the ability to allow you to communicate with your users. This is a serious roadblock, until 2021 December they had this feature and used to be super helpful if you had to send an SMS/PN to your users based on certain events they are triggering. Mixpanel sunsetted their entire customer engagement vertical starting Jan 2022. Post that you need to maintain two different apps, Mixpanel to understand your customers better because honestly there is no proper substitute for Mixpanel and another to communicate with them. This is both cumbersome in terms of the cost of managing two different services and in terms of keeping them in sync. You need to send the same event to mixpanel and the other service you are using. The second thing that's a bit complicated with Mixpanel is implementing it, even if you took the paid support from mixpanel from implementing it, it still takes a lot of time, and bandwidth and isn't very easy, especially if you are migrating from some other application.

Mixpanel allows analyzing your customer's journey while they use your app. It gives you a perspective about your product that you did not even know existed. It's one of the most evolved product analytics tools out there. It has benefited me immensely. I have created multiple dashboards for each of my customer journeys and my day starts with looking at them to identify any unusual patterns or trends. This helps us react as soon as any abnormality is identified and fix any critical bugs even before the customer reports it to us. After every feature is released, we analyze the impact of it and discoverability of it using Mixpanel event analytics or funnels. Within a month or so we know the full impact of the feature using mixpanel. Mixpanle has become so beneficial to us that in all our PRDs, product managers have to add a separate section for mixpanel tracking otherwise the PRD is never verified.

The ability to create funnels with minimal effort is amazing - it really speeds up our analytics efforts and allows us to understand customer journeys well

Not much to complain about - the product works well. One thing could be improved on is the time it takes for funnels and reports to load as it sometimes takes more than 30 seconds to load

Mixpanel allows us to understand our customer user journey better. It allows us to gain a view of what is working and not working, what features cause churn and how customers drop out of the journey

The implementation processes and also the documentation available to study

Maybe we can have more information to add about the company organization and not only the name

Understand my users behavaior

It has captured the logs which our PRS couldn't track.

It doesn't show the device name and sometimes doesn't fetches the details at all. Seems like stores too much cache.

Heart beat of participants for the Online program

Easy to learn and use by non-technical people, and easy to integrate for the engineers. We like the fact that we can also deep-dive into specific users/events to capture their user journey.

Some parts of the report-building are powerful, which also means it can be quite tricky to learn. Need to allocate time to really learn about the feature. This is quite tricky for small organizations like ours that may not have dedicated Product Analysts.

It helps us understand user behaviour on our app, allowing us to make data-driven decisions on parts of the app that work / doesn't work.

Very easy to handle, too handy, huge range of charts, multiple charts in a single view, easy dashboards creating feature

Way too expensive for smaller organization

Solving all my data points requirements and it benefits me in a lot of ways

Chart analysis is phenonemenal. In-built properties are also great. Love how easy it is to see user journey. The interface is the best part to me. That's why I switched from Amplitude.

SDK needs to improved. Currently using Rudderstack as a workaround. Nothing not realized as of now, fulfilling all requirements. Would like to see improvements in a lighter SDK.

Gives me an in-depth analysis of my product and what features are being used most. User behaviour has become very easy to track. Business decision making has become easier.

Easy access, customizable insights, data

Not much to complain, it is going well. Not encountered any issues with the data and insights or customizations.

Mixpanel is helping us with product usage data, and retention. It is helping us track key metrics and specific action points on what we can do to improve. Very valuable.