Mixpanel Reviews & Product Details

So we have used Mixpanel for a little more than 3 years now, and Mixpanel helps getting the overview of our platform. It is amazing how you can structure all this data, and make it into beautiful graphs. We have even used it in presentations for our customers.

It can be quite overwhelming to start with, but in the end, you end up with beautiful results.

Mixpanel is where we sort our data, and make it digistiveable. We track behavior across the platform, and mixpanel help us with the great overview of our platform.

I recently had the opportunity to use Mixpanel for our analytics needs, and I'm thoroughly impressed by both the platform and the support team. A standout experience was with Ashley, their support engineer, who went above and beyond in assisting us. She demonstrated not only deep expertise but also a remarkable commitment to solving our specific challenges. Ashley's proactive approach, coupled with clear and helpful guidance, made our experience exceptionally positive. It's rare to encounter such dedicated and effective customer support. Mixpanel, thanks to professionals like Ashley, has proven to be an invaluable asset to our team.

A touch more expensive then I would want, but worth it.

We need to know how our customers use our product, how they move through our sales funnel. What parts are sticky and where we fail them.

Dashboard visualization. I can view all the events through my customer onboarding and understand how to improve my processes.

I don't have any points that I dislike yet. I started to use it fully recently

Customer's events in my app to understand their journey

As a project manager, I have used Mixpanel that is a comprehensive tool that is centered on tracking events and user profiles. The dashboard offers a very intuitive interface that includes a graphical viewer that presents complex data in easy-to-read form. This has been useful in mobile app analysis, especially in heat map illustrations showing users interactions.

We’ve had a few instances where server-side integration protocol seemed lagging, which slightly affected the operations tempo. Furthermore, some parts of the documentation feel a little outdated, and some sections of it have proven to be confusing, and I needed tech support to go around those few confusing aspects.

With the help of Mixpanel, we are able to identify and understand the important user behaviors that directly guide our product development strategies.

What I appreciate most about Mixpanel is its robust capability to unearth deep insights and aid in strategizing effectively. Despite a steep learning curve initially, once mastered, it becomes remarkably user-friendly. The platform's strength lies in its comprehensive data analysis tools that enable us to dissect raw data comprehensively. Additionally, Mixpanel's integration features are seamless and enhance its utility, making it a valuable tool in our toolkit.

While Mixpanel offers an array of powerful features, its initial learning curve can be quite challenging. This complexity at the beginning may deter new users or prolong the time it takes to fully leverage its capabilities. Additionally, while the integrations are generally good, there can be occasional glitches or limitations in compatibility with other tools, which sometimes requires workarounds. These aspects, though manageable, are areas where Mixpanel could improve to enhance the overall user experience.

Mixpanel plays a crucial role in solving our data analysis and insight generation challenges. By providing detailed analytics, it enables us to understand user behavior and track key metrics effectively. This insight is instrumental in shaping our strategies and making informed decisions. The ability to see raw data also allows for a granular level of analysis, leading to more tailored and effective solutions. As a result, Mixpanel has been a significant asset in enhancing our decision-making processes and driving business growth. Its benefits are reflected in our improved targeting, optimized marketing strategies, and more efficient allocation of resources.

We can create our cohort according to user segment

It is a good tool to understand the user sagment and don't find anything which is not suitable

We are in phase of understanding our users and it help in DAU, WAU and MAU segment for both app and web.

Mixpanel is an excellent tool that gives us insights about our product (both app as well as web). It helps us better understand our users by carefully identifying their behaviour through the means of conversion funnels, and retention cohorts. It helps us make our product more user friendly by bridging the gaps that we identify after analysing user segments.

Their support team is not very proactive and usually takes more than 48 hours to reply which does not serve the purpose. Also, the tool is a bit complex to use and the onboarding videos are not of much help, they must give more self-help material for increased usability.

I use MixPanel daily and several times a day majorly to see the event instrumentation by the data team and relevant events that can be used in Marketing Campaigns. Mixpanel helps us gauge important user metrics and also helps tweak user onboarding flow after analysing their journey and interaction with the app.

Seamless and intuitive experience for obtaining the data I need out of my SAAS Business Analytics.

Uncapable of opening windows in new tabs.

Mixpanel has helped us optimize our Customer Journey, LTV and CAC more precisely.

I loved the smooth interface and fast loading of the meta data on a particular account . Very nice navigation and color scheme of website .

Sometimes I have to scroll down alot to find older logins for our website which consumes time .

It solves the login details and tracks the activity on our website real time . Very helpful

The funnel feature has been very helpful alongside alerts and daily digests

Nothing to dislike about the product. It is quite useful

Mixpanel is solving the problem of understanding user conversion across product funnels. It helps figure out areas of improvement and existing issues

It make every insight preparation like a snap with one condition which is giving it a clean data, which should be our responsiblity in fact.

Mixpanel is updating how the product looks not what the product offers, no new things in graph types or reporting types, even the new AI module it takes too much time comparing with other competitors.

I am a power bi user for almost 5 five year till now, I thought power bi was the easiest tool ever, then I tried Mixpanel, with Mixpanel it was my first time to get introduced to event data and attributes, and actually Mixpanel made it easy to me to learn fast and manipulate the data much faster to get whatever insights I need.

The easy to use interface, possibility to add and share different boards. Also retention and funnel reports are very helpful.

Flows report is not very accurate as timing of events is sometimes not correct. Also there should be option to play around with colors of reports.

Enhancing onboarding optimization and also understanding user behavior and adoption

- Set up and analyze the data you want in detail. - Supports detailed cohort analysis.

- I usually like a lot of things. By the way, it would be more helpful if you could indicate when the AB Test was finished.

- Look at the mix panel data to find out what to improve!

Mixpanel is extremely easy to use. None of us did need a significant amount of time to understand how to use it. Quickly implemented and go.

Currently there aren't any Downsides for us.

We were searching for an analytics tool that scales with our business. With mixpanel we found the perfect solution.

Intuitive platform and thousand of templates (tat using AI) to bring a nice and complete analyses from the product, fucntion and more.

Sometimes, features are hided and you need to read articles and some tips on the community to understand better.

Customer behaviour and gaps through the digital journey

The detailed information it provides includes geographic location, type of device used, most visited pages, statistics and graphs, and other details that have allowed us to track our website more accurately. This information has been beneficial when making strategic decisions to improve the web experience for visitors and optimize our websites. Mixpanel has become child's play for everyone involved thanks to its easy-to-use, easy to configure and easy to get used to designing.

The lack of a real-time reporting tool on the website is the only thing I don't like.

My company uses Mixpanel to monitor and analyze website traffic. I must admit that it has been beneficial in providing detailed data on where our traffic is coming from, the most popular pages and which browsers users prefer. In terms of customization, I love its flexibility: we can set our own targets and segments and our own reporting and tracking mechanisms. The most significant benefit of analyzing visitor behavior is that it has helped us strategically optimize our website.

As a product manager, Mixpanel has been a game changer. I previously used Looker for analytics purposes, but Mixpanel unlocks next-level insights. I am able to analyze user behavior like never before and build dashboards within minutes.

There's a bit of a learning curve when getting started with Mixpanel. However, given the breadth and depth of use cases, this is understandable. Our AE was able to set us up with several training sessions to onboard the team

I am able to understand my users so much better. I am also able to correlate user behaviors to different outcomes. It has been a game changer as PM.

The reports are so intuitive I can pull together insights in seconds. I also love the Lookup table functionality. It allows us to add to the data without needing to involve engineering. Often as I'm building a report, I will find I would like to tweak the data in some way - such as trimming down the language code. In the past, with other platforms, this would have required an engineering change to modify the event. But with lookup tables, I can supplement the data on my own, and it applies retroactively to all my data! Extremely powerful!

We were really looking forward to being able to tie a users journey across the enrollment process to conversion into an MAU. Unfortunately, once we got to implementation it became apparent that Mixpanel's architecture assumes each device is only used by one user. Our platform supports multiple users per device. This has left us unable to track any of the automatic events and we've had to remove all unauthenticated events. Mixpanel is attempting to work with us to find an alternative solution but we havent reached one yet.

We came from using Google Analytics and Firebase - or I should say we supported those applications but they were so ineffective that no one on our team used them. With Mixpanel we're able to answer the questions about our users and how they are interacting with our app; which devices types are they using, which features they are using, etc. Its given us a view into how what we're building is being used and its set us on the path towards being able to tie that back to the overall company objectives.

Boards on Mixpanel are an invaluable view/tool for me. They keep essential product metrics front and center, allowing me to conveniently access acquisition and retention reports. By monitoring the interactions of our top OneTap users, I can gain valuable insights and make informed decisions.

When it comes to analytics tools, Mixpanel truly stands in a league of its own. I haven't come across any other tool that even comes close to offering the same level of functionality and insights. Mixpanel is simply unparalleled.

Mixpanel plays a pivotal role in empowering Onetap. With Mixpanel's robust analytics capabilities, Onetap gains valuable insights into user behavior, enabling data-driven decision-making. By tracking key metrics such as user engagement, conversion rates, and retention, Onetap can optimize its product and marketing strategies. Mixpanel's intuitive dashboards and reports provide a comprehensive view of user interactions, allowing Onetap Check-In to continually enhance its offerings and deliver an exceptional user experience.

The best thing about Mixpanel: Easy learning curve. Most of our collaborators can find data insights without a line of code, contributing to data democratization in our company. Also, Mixpanel has an excellent support team, always available to help with any issue.

There's only one thing I'm struggling with in Mixpanel: The API call to edit properties information as a batch. Right now, it just allows updating properties through an API call by updating an event linked to that property, so we had to create a "global" event that includes all the properties to do that. The other option was to update them manually or upload a CSV.

Mixpanel allows you to easily visualize events triggered by the users while using an app or website, and analyze their behavior based on the properties tagged for each event. It's beneficial to support business-oriented decisions.