What is Salesforce Content Management?

Taking off from its long history as a customer relationship management solutions provider, Salesforce CMS delivers a hybrid content management platform that leverages customer data to create and deliver personalized behavior-based content to customers. Content creators can choose from a list of predetermined content types or customize one and easily draft the content within the app with no coding required. A unique feature of Salesforce CMS is Content Collections, which are like music playlists but for content and can be added to different user experiences. Marketers can choose from two What You See Is What You Get (WYSIWYG) content builders – Experience Builder and Commerce Page Designer. Salesforce CMS delivers a true omnichannel customer-centric content experience addressing customers’ pain points, desires, questions, and needs.