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Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Crevio
Sponsored
5.0

( 1 )

$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
Serpstat video thumbnail
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 08, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Sep 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for learning trends and seo specifics about your website."
What do you like best about Serpstat?

Keyword research ranking helps tell me where we stand.

What do you dislike about Serpstat?

There are some limits based on our plan but could always pay more to get them.

What problems is Serpstat solving and how is that benefiting you?

Competition ranking trends allow me to write based on what else is moving the needle in the industry.

Mid Market (51-1000 emp.)
Sep 19, 2019
 Source
Overall Rating:
5.0
Valentina K. avatar
Valentina K.
Digital Marketing Specialist
Share
"Very convenient tool"
What do you like best about Serpstat?

I like all the tools and the opportunity to export the data that you need.The backlink analyse and the keyword search tools are the best.

What do you dislike about Serpstat?

There's nothing that I don't like. Serpstat is improving every day, it gets better.

What problems is Serpstat solving and how is that benefiting you?

It's most useful for me to find new keywords and research the competitors.

Small Business (50 or fewer emp.)
Sep 19, 2019
 Source
Overall Rating:
5.0
WG
Wendy G.
Owner
Share
"Easy and powerful"
What do you like best about Serpstat?

Easy to use. Lots of different ways to do keyword and competitor research.

What do you dislike about Serpstat?

Doesn't show the same numbers as Google Analytics, so I wonder about its accuracy, but it's still a valuable tool.

What problems is Serpstat solving and how is that benefiting you?

No problems other than different numbers than Google Analytics. Good for keyword research.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
Donna B. avatar
Donna B.
Digital Platforms Manager
Share
"Affordable SEO Help for Everyone"
What do you like best about Serpstat?

Serpstat makes SEO easy for everyone with an affordable tool that's got a user-friendly interface and tutorials designed to explain search engine optimization.

What do you dislike about Serpstat?

I really have no complaints about Serpstat! For its monthly cost, I can't expect anymore, and while maybe a keyword list showing the new/lost/improved/decreased keyword report, it's not a deal breaker because I can even help my high-end SEO clients with a Serpstat report!

What problems is Serpstat solving and how is that benefiting you?

I'm finding what people are expecting when they come to my site, where we need to improve our use of keywords and what is improving on my site when I make changes. This means I'm getting more traffic and meeting readers' needs more thoroughly!

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent SEO tool!"
What do you like best about Serpstat?

SERPstat is one of the easiest SEO tools I've ever used.

What do you dislike about Serpstat?

Honestly, there isn't anything I dislike about SERPstat... it can be a bit confusing to learn at first, but there are a lot of helpful guides and tutorial videos out there for anybody who is new to SEO management.

What problems is Serpstat solving and how is that benefiting you?

Keyword research for website development & Competitive Analysis. Also has been a huge help in planning future blog entries.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
Janeiro B. avatar
Janeiro B.
Digital Marketing Consultant
Share
"Serpstat provides very valuable data"
What do you like best about Serpstat?

For my uses, there is much to like about serpstat. I really like the site audit tool and information I can gather on competitors. Most of all, I like all of the training and support they provide.

What do you dislike about Serpstat?

This is a well thought out tool. All of the issues I had initially has been resolved.

What problems is Serpstat solving and how is that benefiting you?

Serpstat has saved me a lot of time when researching prospects and client competition. It is also a helpful tool for evaluating and tracking keywords. I am still learning the tool, serpstat provides a great deal of training and this has been a huge benefit for me as well.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
DS
Don S.
Owner
Share
"Excellent all-around tool"
What do you like best about Serpstat?

Serpstat provides a well-balanced selection of capabilities. From keyword research to project monitoring, it's easy to develop new ideas and keep the old ones spooling.

What do you dislike about Serpstat?

It's not Serpstat's fault, but the number of queries I can run per day is considerably limited. That's because I bought the tool under a special plan ... so the rate was good, but I'd rather have more access.

What problems is Serpstat solving and how is that benefiting you?

I use Serpstat for keyword research, backlink analysis, rank tracking, and website analysis primarily. I love that I can do all of that on one site.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
MC
Marco C.
General Manager
Share
"Great alternative to more expensive SEO tools"
What do you like best about Serpstat?

Working in a company offering multilingual services, I especially appreciate the fact that Serpstat provides several international database to choose from, that's key for real multilingual and multicountry SEO campaigns.

What do you dislike about Serpstat?

Sometimes the loading times are not optimal. Some screens and sections take a while to load.

What problems is Serpstat solving and how is that benefiting you?

We're currently using Serpstat for internal purposes only, but it already showed all its potential. We could better position a few pages, thanks to the detailed analysis provided by the tool, and most of all, to its powerful filters.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My go to tool for SEO research. "
What do you like best about Serpstat?

Serpstat is a great all round SEO tool at a great price. I’ve found the results are accurate most of the time and the user interface easy to work with

What do you dislike about Serpstat?

I would like more detailed information on links that competitors have and possible some form of Citations tracker would be help full.

What problems is Serpstat solving and how is that benefiting you?

I am getting accurate keyword research data and monitoring projects more proactively with serpstat.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
II
Ivan I.
Web Developer
Share
"Excellent SEO platform"
What do you like best about Serpstat?

I am using mostly the Rank tracking feature and so far it is the best in business. After the new update is even better.

What do you dislike about Serpstat?

All good so far. I would like to have more video tutorials on how to use the platform and more real case scenarios.

What problems is Serpstat solving and how is that benefiting you?

Monitor my client's websites SEO