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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 12, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Mar 02, 2023
 Source
Overall Rating:
5.0
AV
Anwar V.
S
Share
"Best platform for kickstarting Ecommerce Projects"
What do you like best about Shopify?

Shopify is easy to get started for anyone with some internet experience. No hassle of security and servers unlike other self-hosted platforms.

What do you dislike about Shopify?

Shopify is a little slow and can be expensive when it grows.

What problems is Shopify solving and how is that benefiting you?

Launching Ecommerce stores

Small Business (50 or fewer emp.)
Mar 02, 2023
 Source
Overall Rating:
5.0
IS
Iesha S.
Owner
Share
"Easiest website host out there and cost effective."
What do you like best about Shopify?

What I like most about Shopify is the cost, the free options for templates to use for your website, the ease of use without coding, and they have amazing customer service!

What do you dislike about Shopify?

I cannot think of any downsides of using Shopify. They have payment plans that are monthly or yearly to help its customers save. I guess, they could provide training on Facebook ads that are updated.

What problems is Shopify solving and how is that benefiting you?

Shopify hosts my website in a secure manner, helps me keep track of inventory, set correct margins for items, build my subscriber list, and integrates with social platforms for my live selling needs.

Mid Market (51-1000 emp.)
Mar 01, 2023
 Source
Overall Rating:
5.0
ET
Edchel T.
Founder
Share
"Order and payment processor in one!"
What do you like best about Shopify?

You can view the details of the order processed and the status of the shipment.

What do you dislike about Shopify?

None so far. It works perfectly fine with the tasks I am doing as a Rep.

What problems is Shopify solving and how is that benefiting you?

When customers asking to view their past orders, I can still send them a PDF to view their orders.

Small Business (50 or fewer emp.)
Feb 28, 2023
 Source
Overall Rating:
5.0
AB
Abdullah B.
Cosmetics
Share
"Best platform for E-commerce"
What do you like best about Shopify?

Shopify is a perfect platform for small and big e-commerce businesses. Its reports are amazing.

What do you dislike about Shopify?

From my point of view, there is nothing to dislike about shopify.

What problems is Shopify solving and how is that benefiting you?

The main benefit of Shopify is managing ease of managing inventory and orders. Its reports are amazing.

Small Business (50 or fewer emp.)
Feb 28, 2023
 Source
Overall Rating:
5.0
KB
Kevin B.
Founder
Share
"Can't go wrong with the most widely used e-commerce platform"
What do you like best about Shopify?

easy to use, lots of integrations, very plug and play, great UI, consistently improving to make it easier to pick pack and ship

What do you dislike about Shopify?

difficult to try out new features in upgraded tiers as their support team is not flexible in that regard and you do not work with an AM

What problems is Shopify solving and how is that benefiting you?

shipping label creation, order fulfillment, ecommerce

Small Business (50 or fewer emp.)
Feb 28, 2023
 Source
Overall Rating:
5.0
AM
Ashlyn M.
Bdr
Share
"Shopping on Shopify"
What do you like best about Shopify?

It's really easy to use and able to be customized depending on your needs.

What do you dislike about Shopify?

The overall bandwidth and customer service weren't the best. With a lot of traffic, it can become slow.

What problems is Shopify solving and how is that benefiting you?

Shopify makes it easy to do e-commerce at any level. Especially when you are starting up a new business.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
BM
Brad M.
Founder
Share
"Shopify works great!"
What do you like best about Shopify?

Ease of use and ease of interface for figuring out and finding everything.

What do you dislike about Shopify?

Cannot think of anything that I dislike.

What problems is Shopify solving and how is that benefiting you?

Has helped us launch a new online store that is easy for multiple people to access if needed and see functions and edit etc. It is a well known service and easy to sue.

Small Business (50 or fewer emp.)
Feb 13, 2023
 Source
Overall Rating:
5.0
LC
Lee C.
Owner At Lee Coren
Share
"A great solution for SMB"
What do you like best about Shopify?

Intuitive back office, easy-to-manage inventory and orders, customizable storefront to my changing needs, and a wide selection of apps to add when needed. The result is a high-standard e-com shop with very little outside help to set it up.

What do you dislike about Shopify?

Discounts can improve; Having the ability to display the discount prior to reaching the cart page will eliminate the need to pay extra on apps for common sale types. I also feel a lot of functions that are now being released only to Shopify Plus customers should be made available to the lower tier Shopify plans as well, such as multiple storefronts for different countries, wholesale storefront and more. It feels like they aren't looking to develop small business plans anymore and focusing on high-volume businesses instead. We can grow and get there with these tools!

What problems is Shopify solving and how is that benefiting you?

Setting up an online store quickly without hiring a web designer and developer for the task saves money and time. The back office includes easy-to-use order management, inventory tracking, analytics, and more.

Small Business (50 or fewer emp.)
Feb 13, 2023
 Source
Overall Rating:
5.0
DN
Drew N.
Director
Share
"Excellent platform to build a website"
What do you like best about Shopify?

Shopify is the premier ecommerce solution for small businesses. It is easy to use, affordable and packed with excellent features.

What do you dislike about Shopify?

The biggest thing I would change with Shopify is the credit card fees. They are way too steep.

What problems is Shopify solving and how is that benefiting you?

We use Shopify for our business's online store. It does the job perfectly!

Mid Market (51-1000 emp.)
Feb 10, 2023
 Source
Overall Rating:
5.0
EU
Enrique U.
Web Developer
Share
"Great user friendly platform with great new features"
What do you like best about Shopify?

As a developer I really like how big the shopify dev community is, I feel like I'm able to see first hand how Shopify keeps updating and developing new features.

What do you dislike about Shopify?

Downside currently is some of the B2B features compared to competitors, As shopify is fairly new to the B2B market, it seems as though it's not quite caught up but the constant new features for B2B is exciting and keeps you waiting to see what they'll do next.

What problems is Shopify solving and how is that benefiting you?

Shopify helps us in many ways but what stands out to me right now is how open it is to really create whatever you want to. It almost feels like they give you the keys to come up with your own solutions that might not necessarily be solved by Shopify out of the box. I love the fast UX along with great looking UI to keep our customers engaged.