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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 16, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jul 25, 2017
 Source
Overall Rating:
2.5
MH
Madison H.
Owner/Graphic Designer
Share
"Great Templates, Low Sales Volumes"
What do you like best about Shopify?

The Website templates and tools were very easy to use and look professional.

What do you dislike about Shopify?

You can't bulk edit product pricing or product sizing. This is inconvenient when needed to make a change across the board.

What problems is Shopify solving and how is that benefiting you?

We need a place to host a website and create a professional look without hiring a web designer.

Small Business (50 or fewer emp.)
Jul 21, 2017
 Source
Overall Rating:
2.5
NA
Nettie A.
Founder
Share
"So frustrating"
What do you like best about Shopify?

The design of the home page is easy to navigate through, the colors are appealing to the eyes.

What do you dislike about Shopify?

moving thru the interface was too tedious

What problems is Shopify solving and how is that benefiting you?

Finding products for my clients and their individual needs. No benefits

Small Business (50 or fewer emp.)
Jul 21, 2017
 Source
Overall Rating:
2.5
JS
Jenifer Anne S.
Pastor To Children And Youth
Share
"eCommerce that's complicated but worth it"
What do you like best about Shopify?

There's a ton of options and levels for customization of all kinds of business. There's a lot of options out there and this is one of the more popular ones. The name itself comes with some customer trust, which is always helpful, too. We liked the integration with accounts and the security.

What do you dislike about Shopify?

It's a bit hard to decided exactly where you fit and can be overwhelming. Having to know each transaction had a cost and the rates varied was not as easy as having one flat rate, which would have been preferable but not the industry standard. Having some of your personal data held "hostage" until you pay for a higher level plan is annoying, but also understandable. It would be preferred to be able to pick things a la carte for what we may need rather than up the entire subscription to access one particular point.

What problems is Shopify solving and how is that benefiting you?

Outsourcing the financial portions because those are beyond our capabilities. It's important to us to have a secure place for transactions to be sure our business is good. People are able to easily shop and add the goods and services that they are looking for and the tracking for each person has been great. We have an easy resource of accountability for any disputes and safeguards for fraud.

Small Business (50 or fewer emp.)
Jun 27, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"shopify and apps"
What do you like best about Shopify?

The professional look of the finished sites, and customer service.

What do you dislike about Shopify?

the complexity of customization and integration of appa

What problems is Shopify solving and how is that benefiting you?

none yet

Small Business (50 or fewer emp.)
Jun 27, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Frustrating"
What do you like best about Shopify?

It helps you have all your information in one place, and sets up shipping for you conveniently, as well as your taxes.

What do you dislike about Shopify?

The monthly charge, some of the UI is just frustrating and not really the most efficient way you can set up the backend of your online store.

What problems is Shopify solving and how is that benefiting you?

Shipping information.

Enterprise (> 1000 emp.)
May 05, 2017
 Source
Overall Rating:
2.5
AF
Amy F.
Marketing Strategist
Share
"Shopify"
What do you like best about Shopify?

Easy to use and easy to explain to others. Navigation is thorough and the speed is quick. The customer service is fantastic as well. The number of of FAQs is vast and they offer, email/chat support as well as phone support with a real person on the other end. It's easy to add and remove products and I feel like the customer experience is on up there.

What do you dislike about Shopify?

Nothing really it's very user friendly I enjoy it

What problems is Shopify solving and how is that benefiting you?

Trying to sell products

Mid Market (51-1000 emp.)
Apr 27, 2017
 Source
Overall Rating:
2.5
JE
Jake E.
Scenic Designer
Share
"Sold blueprints and electronic materials for tiny houses."
What do you like best about Shopify?

The ability to quickly modify discount codes. I found it very helpful and easy to access the promos and make individual codes to discount our materials.

What do you dislike about Shopify?

Quite honestly, there wasn't anything I disliked.

What problems is Shopify solving and how is that benefiting you?

Quick and easy sales. Immediate for the consumer. They can purchase while I am on the phone with them and I can see it in a matter of seconds.

Small Business (50 or fewer emp.)
Apr 13, 2017
 Source
Overall Rating:
2.5
NM
Nathalie M.
Pattern Designer (Fashion)
Share
"Shopify: User friendly but expensive"
What do you like best about Shopify?

I really love the Shopify concept, I like the idea that anybody can build their own website and sales platforms within minutes. I like the app based system... if you need something, there's an app for it. No more struggling with web design companies, simply create the design you want, hassle free.

What do you dislike about Shopify?

My biggest ptoblem with Shopify is their digital attachments app. I have used several other online platforms that allow me to add a number of digital downloads to a single product. This is extremely necessary that I be able to do this, because even though I can use and attached zipped folders, clients using Apple / MAC products often are unable to open these files, and as a result I lose clients. Shopify does have a second app that can be bought for $5 per month, which allows me to upload more than one file to a single product, however this brings me to my second issue with Shopify. A lot of the apps have to be paid for, which I don't mind, however because you are paying in dollars (I'm based in South Africa) it can work out to be incredibly expensive. Shopify is not cost effective for international clients outside of the US. They need to look at what their competitors or doing, especially GoDaddy (who I've considered changing over to), they adjust their pricing according to the territory, and are mindful of the fact that a vast majority of their clients are international. They price products and services according to country, and don't stubbornly stay stuck with just selling in US Dollars, as Shopify does.

What problems is Shopify solving and how is that benefiting you?

I don't have to struggle with a web design company - which can be incredibly tedious, and I can update my store in my own time, no longer waiting for others to get it done.

Small Business (50 or fewer emp.)
Mar 28, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great for some - not for the rest"
What do you like best about Shopify?

I like the look and simplicity of Shopify more than similar solutions

What do you dislike about Shopify?

Not truly customizable. Feels built to a certain scale regardless of the customer.

What problems is Shopify solving and how is that benefiting you?

ECommerce. The benefits are obvious, it's a 24/7 storefront without much overhead.

Small Business (50 or fewer emp.)
Mar 21, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify"
What do you like best about Shopify?

User friendly interface, easy to understand.

What do you dislike about Shopify?

Lots to configure, almost too many features for what I needed.

What problems is Shopify solving and how is that benefiting you?

Allowed me to track inventory easily. Like the integration for retail as well.

Small Business (50 or fewer emp.)
Mar 16, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify review for G2 Crowd"
What do you like best about Shopify?

It really made shopping much easier and faster. Like, really, really fast. And really, really easy.

What do you dislike about Shopify?

That it isn't more common across a wider swath of the web. It should be everywhere.

What problems is Shopify solving and how is that benefiting you?

Trying to succeed in a down market.

Enterprise (> 1000 emp.)
Mar 14, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Expensive for a non-profit"
What do you like best about Shopify?

Easy to set up, lots of apps to connect to.

What do you dislike about Shopify?

Its too pricey. As a non-profit, we can't afford $30 a month, we are small and wouldn't make that back in profit.

What problems is Shopify solving and how is that benefiting you?

We would like to sell customized products with our logo to benefit our organization.

Small Business (50 or fewer emp.)
Mar 07, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Blogging on Shopify"
What do you like best about Shopify?

I'm not a huge fan of Shopify for blogging.

What do you dislike about Shopify?

The display is very inelegant, it's hard to preview your blogs, and it doesn't have any SEO widgets that I know of like Yoast.

What problems is Shopify solving and how is that benefiting you?

Trying to keep a client's shop top of search results with a relevant blog at the store's URL.

Small Business (50 or fewer emp.)
Feb 21, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Seems very easy to use platform but SEO limitations"
What do you like best about Shopify?

ease of use and speed of build - most of our clients impressed

What do you dislike about Shopify?

difficulty in structuring category hierarchy for SEO purposes - some of apps have deficiencies

What problems is Shopify solving and how is that benefiting you?

achieving sales and moving from a different host

Small Business (50 or fewer emp.)
Feb 14, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Useful"
What do you like best about Shopify?

Great as an eCommerce website marketing software

What do you dislike about Shopify?

Pricing and additional fees are sometimes not great.

What problems is Shopify solving and how is that benefiting you?

Great to fill in the gaps for eCommerce marketing

Enterprise (> 1000 emp.)
Feb 02, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify is still new to me"
What do you like best about Shopify?

I am still interacting with shopify so I can say I like how the app looks.

What do you dislike about Shopify?

I do not dislike anything about shopify I am still new at using the app.

What problems is Shopify solving and how is that benefiting you?

I am solving sales problems and the benefits I realize are more money.

Small Business (50 or fewer emp.)
Jan 31, 2017
 Source
Overall Rating:
2.5
ME
Maryjo E.
General Manager
Share
"The entrepreneur I worked closely with used this software briefly 3-4 years ago."
What do you like best about Shopify?

Reminded me of an Amazon - easy to use and navigate.

What do you dislike about Shopify?

I used it so briefly that I do not remember what I disliked about it.

What problems is Shopify solving and how is that benefiting you?

We were going down the path of trying to set up our own ecommerce store. Have since gone in a different direction.

Small Business (50 or fewer emp.)
Jan 23, 2017
 Source
Overall Rating:
2.5
Tracy N. avatar
Tracy N.
Creative Strategist
Share
"Quick, Easy, E-commerce Setup"
What do you like best about Shopify?

For clients on a budget that have little technical knowledge, it was easy to train them on how to use the interface after our initial store setup.

What do you dislike about Shopify?

On initial setup, as a first-time user, settings can be a little "in-your-face" especially for those that don't understand the legal stuff like taxes, and merchant stuff like CC processors.

What problems is Shopify solving and how is that benefiting you?

Client had a limited budget for a start-up store so we were limited to pre-built systems.

Small Business (50 or fewer emp.)
Jan 23, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify Works Okay!"
What do you like best about Shopify?

I like the easy integration with Facebook and the ability to add products easily.

What do you dislike about Shopify?

I didn't like how you had to upgrade your plan to use coupon codes, etc. I also probably didn't use the software enough, but I would have liked to figure out how to configure it with messenger and other apps to ensure the customer experience was A+

What problems is Shopify solving and how is that benefiting you?

The product we were selling was really difficult to push, so it was hard to see the benefits of Shopify since a big part of the problem lied in a poor product.

Mid Market (51-1000 emp.)
Jan 19, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good enough"
What do you like best about Shopify?

Good concept overall. I like the idea of it.

What do you dislike about Shopify?

Ease of use could be improved. Better design.

What problems is Shopify solving and how is that benefiting you?

Things are laid out pretty well for user.

Mid Market (51-1000 emp.)
Jan 17, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify is a good out of the box solution"
What do you like best about Shopify?

Shopify is a good "out of the box" solution. The interface is fairly easy to navigate, even for users with limited technical experience. Adding and managing products is fairly easy, as well as managing your shop categories, etc. There a lot of developer plugins available for an additional fee that can increase your store's functionality without requiring a developer.

What do you dislike about Shopify?

There are some major things to look out for, namely if you need a more advanced store. -The templates are all built using Shopify's code, "liquid" - this means you either have to pick it up on your own, or hire developers at a fairly high cost if you want to change the template design of your store. -The plugins: while there are quite a few plugins and integrations on Shopify's marketplace, the majority cost MONTHLY fees. This means you could be incurring 50-100/month on average for each additional plugin you install. -Since this shopping cart is on a hosted platform, you cannot change certain things on the cart, such as the checkout fields. This can be very annoying for people who wish to customize the checkout experience for their customers

What problems is Shopify solving and how is that benefiting you?

We are solving the need to sell our products in an online marketplace that users with limited technical experience can manage.

Small Business (50 or fewer emp.)
Jan 16, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"The Transition Changed Things..."
What do you like best about Shopify?

The ability to set up custom pipelines. We had quite a few different pipelines of business when we used this product.

What do you dislike about Shopify?

When the company transitioned to the current payment rates

What problems is Shopify solving and how is that benefiting you?

Understanding everything we can about our client's audience and purchasing habits.

Mid Market (51-1000 emp.)
Jan 11, 2017
 Source
Overall Rating:
2.5
KW
Katharine W.
Front Counter Assicoate
Share
"Great product"
What do you like best about Shopify?

How easy it is to use! Design is great!

What do you dislike about Shopify?

can get aggravating at times and payment not east

What problems is Shopify solving and how is that benefiting you?

how to promote products how easy it is to use

Small Business (50 or fewer emp.)
Jan 05, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Returns are Challenging but overall Easy"
What do you like best about Shopify?

Easy to add products into the backend system. Easy to duplicate when a new verso arrived.

What do you dislike about Shopify?

You couldn't do a return and purchase in the same transaction. If a guest comes into the shop looking to return you had to process the return and then do a second transaction for the purchase. It made it hard to require an exchange on items instead of all out returns.

What problems is Shopify solving and how is that benefiting you?

This works well with a small inventory. If you had a large inventory it would be challenging to manage online sales and back room, on hand product.

Small Business (50 or fewer emp.)
Jan 05, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Simple and Effective Tool"
What do you like best about Shopify?

I like that it streamlines the process and it is genuinely simple to use.

What do you dislike about Shopify?

I would have preferred to have more ability to customize and make adjustments.

What problems is Shopify solving and how is that benefiting you?

Solving the problem for purchasing online. I need customers to have access to our product from their phones.

Small Business (50 or fewer emp.)
Jan 04, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Easy Out of the Box use, but Analytics Implementation is a Pain"
What do you like best about Shopify?

Easy to use platform, with most settings being intuitive to navigate.

What do you dislike about Shopify?

If you don't purchase the enterprise level package, implementing custom analytics code is terribly complicated.

What problems is Shopify solving and how is that benefiting you?

Easy to sell products.

Small Business (50 or fewer emp.)
Jan 04, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Needs Fine Tuning"
What do you like best about Shopify?

I like how simple everything is, how it does the coding for you.

What do you dislike about Shopify?

It's constantly kicking me out, which causes me to lose my work. Also, trying to work on a blog within Shopify can be tedious. For example, I press the space bar, and no space. The automatic coding gets wonky which is extremely frustrating.

What problems is Shopify solving and how is that benefiting you?

Basically save everything because apparently only so many people can be logged into Shopify at the same time and you will lose your work.

Small Business (50 or fewer emp.)
Dec 20, 2016
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"use shopify for online sales"
What do you like best about Shopify?

I can select to use their service to accept payment for online purchase. Also available to upload our own picture very easily.. Keep track and graph the sales status and performance,I can also allow other people to be login to update or mange the account,

What do you dislike about Shopify?

Overall the service the shopify offer have a lot of support for the customer, there are not too many thing that I can complain about. The only thing or problem I have encounter with is the setup software / website. It is not too easy to setup, upload ot modify the website look. If they can improve more user friendly will be perfect.

What problems is Shopify solving and how is that benefiting you?

I am using it to mange and perform on-line sales for the products i carry before.It is easy to use after a decent setup. But once you ready it will do everything for you, to accept payment and to manage and keep check the performance,

Small Business (50 or fewer emp.)
Dec 16, 2016
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify"
What do you like best about Shopify?

Simplified structure so adding new products is relatively quick and easy.

What do you dislike about Shopify?

Shopify is a little pricey and doesn't offer enough flexibility for what you have to pay.

What problems is Shopify solving and how is that benefiting you?

It allows us to showcase products on Facebook, so market has opened up to a wider audience.

Enterprise (> 1000 emp.)
Dec 08, 2016
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"easy"
What do you like best about Shopify?

easy to use. dont know what else to say...i use it on occation. so this is my review. sorry.

What do you dislike about Shopify?

nothing. everything is perfect, nothing to dislike

What problems is Shopify solving and how is that benefiting you?

everything almost everything.