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Shopify
Empowering Your Online Store
4.4
(4,477)
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Shopify Reviews & Product Details

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
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Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Shopify Media
Shopify video thumbnail
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Shopify 1
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Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 20, 2025
Shopify Logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
4.5
MW
Margarita W.
Margarita W
Share
"With Shopify you will never lose the control of the store"
What do you like best about Shopify?

Since we use Shopify it is amazing what we could achieve in a short time without losing control of the store. We liked the strategy used by Shopify to manage the contents and we liked the different accounting tools that it has.

What do you dislike about Shopify?

What we don’t like about Shopify is that its add-ons are necessary, but they are very expensive. Unfortunately, we need just some of them.

What problems is Shopify solving and how is that benefiting you?

With Shopify we have the total control of the store, something almost impossible with another similar platform. We also have updated stocktaking and we can follow-up our customer orders, all of these aspects are useful to our store thanks to Shopify.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
4.5
KJ
Kathleen J.
Kathleen J
Share
"Shopify saved our business"
What do you like best about Shopify?

We needed to increase our sales and as the e-commerce is the trend, we tried to use Shopify and we do not regret of its services. We liked that this platform gave us the opportunity to create a very prosperous website and with this tool we have been able to customize it and increase our sales in a short time. It saved our business.

What do you dislike about Shopify?

We love this platform and we really can’t point out any negative aspect about it. It is great to have it.

What problems is Shopify solving and how is that benefiting you?

Since we use Shopify everything is easy, from selling to manage the website without coding knowledge. Thanks to its stocktaking management we know the trend in sales.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
4.5
IL
Ingrid L.
Ingrid L
Share
"I love Shopify for the successful sales"
What do you like best about Shopify?

Since I started digital sales, Shopify helped me a lot. This platform taught me how to create a web site very quickly and easily with its available personalization models which are incredible.

What do you dislike about Shopify?

What I don’t like is that I noticed that Shopify is perfect for website but not for blogs; its design is very simple.

What problems is Shopify solving and how is that benefiting you?

Shopify helps me to have many sales management after the page is configured. For example: Its reports helps me to be more organize and its view of the store’s activity helps to be more active in every movement of sales.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
4.5
JV
John V.
John V
Share
"It is very easy to use Shopify"
What do you like best about Shopify?

I really like to use Shopify in the online store, because it offers me attractive designs and themes to help me to create an attractive appearance.

What do you dislike about Shopify?

Since I just started using the Shopify platform, the only thing I do not like is its price, it is very expensive compared to other platforms. It should consider that.

What problems is Shopify solving and how is that benefiting you?

It helps me to connect a payment with its shopping cart which is very secure and allows customers to feel comfortable and save. I feel confident in how it manages the stocktaking.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
4.5
DC
Donald C.
Donald C
Share
"Shopify is perfect for our website!"
What do you like best about Shopify?

We started a business of shirts and we wanted to reach many buyers. We achieved it with Shopify thanks to its mobile themes, because our possible clients could observe our products from their mobile device, laptops and desk computers. We liked that Shopify made sure that our design looked as good as possible.

What do you dislike about Shopify?

We don´t like that when we needed to migrate from a platform to Shopify was not easy.

What problems is Shopify solving and how is that benefiting you?

Shopify always brings us many solutions, it shows us free mobile themes or Premium themes to complete the image of our store to our preferences. All of this designs and themes are developed professionally.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
4.5
VS
Virginia S.
Virginia S
Share
"Shopify was the salvation of an online store"
What do you like best about Shopify?

I was managing a web store with another e-commerce platform and it was a disaster, I paid too much, it was complicated and above all I needed of third persons to be able to configure it. But, since I met Shopify, I didn’t hesitate to make the change. Now, I like that I can manage the store quickly and I do not need third persons to have the control of the store.

What do you dislike about Shopify?

In my opinion a negative point about Shopify is that it is designed for small and medium businesses. Not for big companies with a huge number of products or services.

What problems is Shopify solving and how is that benefiting you?

With Shopify, I can create and design any website very easily and I can configure it. This platform gives me very interesting sales options through its plugins.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
4.5
EC
Elvera C.
Elvera C
Share
"Shopify was a real help to the business"
What do you like best about Shopify?

We like Shopify because it´s a great help for us. We offer mass products to our clients in different types of events and we use Shopify, because it is the platform that offers all the advantages to market our products in a secure and quick way.

What do you dislike about Shopify?

What we didn’t like is that our order system is incompatible with the order revenue management that Shopify platform has.

What problems is Shopify solving and how is that benefiting you?

Shopify makes easy and total secure the payment moment with its different manners of payment. We have earned a lot of money with its different methods and it lets us to feel relax with the stocktaking, because it is updated after each purchase.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
4.5
BP
Betty P.
Betty P
Share
"Shopify a leader in e-commerce and sales"
What do you like best about Shopify?

Since we use Shopify we like its great utility and efficiency to promote our products. It is the perfect tool to create a website without knowing too much about it thanks to its friendly interface. I could find practical solutions through the add-ons available on the App store.

What do you dislike about Shopify?

We do not like about Shopify that its customers support doesn’t offer detail information regarding the queries. We have had very bad luck.

What problems is Shopify solving and how is that benefiting you?

With Shopify, the advantages have been a lot, for example: we can manage our products in a very satisfactory way, the sales have increased and we can promote our products in the store.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
4.5
MK
Marvin K.
Marvin K
Share
"Shopify helps in design with the most fashion themes"
What do you like best about Shopify?

We like this platform a lot, because it always helps us with its free and paid themes. So, we have many different options to choose want we want to make a change to the appearance of the store.

What do you dislike about Shopify?

We love everything that this platform offers us, so we don´t have any negative aspect to say about Shopify.

What problems is Shopify solving and how is that benefiting you?

This platform always gives us its hand in each design we think in use, because occasionally we like to change the appearance of the online store. We know that every theme is supported for important designers who always give us the best of them.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
KR
Kristen R.
Kristen R
Share
"In my opinion Shopify is unique"
What do you like best about Shopify?

I have the opportunity to manage a web shop with Shopify and I feel very comfortable and secure with the purchase system it offers. I like that it is very easy to configure and I also like that I can count with its technical support to fix any situation.

What do you dislike about Shopify?

I like everything that Shopify offers me and honestly I would like that it doesn´t change anything.

What problems is Shopify solving and how is that benefiting you?

Thanks to its management, Shopify helps me to canalize the orders of the customers and to make the respective follow-up of them. I don´t worry about the stocktaking because they are updated automatically. That´s an incredible advantage.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
AQ
Ashley Q.
Ashley Q
Share
"With Shopify I am a king"
What do you like best about Shopify?

Using Shopify in a personal sales project of a client I got the most satisfying experience, because it saves me a lot of valuable time. Shopify allows me with its app store to buy the most appropriate add-ons and very interesting plugins to make important changes and creations to the webpage.

What do you dislike about Shopify?

I don’t like that the free themes offered by Shopify are limited, while other websites have the same themes including those themes that others have chosen. If there were more options to select, it would be much better.

What problems is Shopify solving and how is that benefiting you?

This platform is designed to manage everything. So, it helps me in the administration and SKU of the products, and it also provides me great opportunities to sell.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
ET
Eldon T.
Eldon T
Share
"Since we use Shopify, it has solved everything for us"
What do you like best about Shopify?

We like this software, because when we were looking for a permanent solution to manage the products we sell (beauty products), the only tool that provided us technical support and the help tools we needed was Shopify. It has the best market management that helps us to sell quickly.

What do you dislike about Shopify?

So far we cannot say that we do not like something in particular about Shopify. We consider it the best management tool in the market. It is very practical.

What problems is Shopify solving and how is that benefiting you?

As we have a quantity of articles, we can manage them with Shopify in an easy form and also we can organize them without any problem. For us, it is very profitable to use Shopify since our sales have increased rapidly.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
BJ
Bertha J.
Bertha J
Share
"Shopify is the king of the e-commerce"
What do you like best about Shopify?

We really like to use Shopify, because since we used it in the company, it has brought us many benefits in management and product enumeration (SKU) to market our products. It is a very easy platform to use and understand.

What do you dislike about Shopify?

We do not like the fact that Shopify does not send us the amount that we have to pay to the platform with anticipation. It would be good if it send us an invoice or a report days before the payment day.

What problems is Shopify solving and how is that benefiting you?

We love that with Shopify we could do a lot in short time. It has all the facilities that allow us to reach more people through social media, and its cart system provides a lot of security in the purchase.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
RG
Raphael G.
Raphael G
Share
"With Shopify I can go very far"
What do you like best about Shopify?

I like that is advantageous to use Shopify to sell our products, because it was not always easy for us to use similar platforms, we lost more than what we earned, but with Shopify we were able to reach more buyers than with those platforms and I liked that.

What do you dislike about Shopify?

What I dislike about Shopify is that its web design can be difficult to understand, taking into account the level of knowledge I have.

What problems is Shopify solving and how is that benefiting you?

Shopify really gives us the opportunity to go far with different methods to increase sales with very attractive and practical management, I like it very much.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
NJ
Nancy J.
Nancy J
Share
"Shopify really helps me to sell"
What do you like best about Shopify?

I love sales and I wanted to get into the online market with the best tool to accomplish successful sales, Shopify. What I like of this platform is its very effective way of sales management and its numbers of add-ons that I can find in its store.

What do you dislike about Shopify?

Although I love everything that this platform offers, I dislike that it is difficult to create a website in different languages. It would be perfect for me!

What problems is Shopify solving and how is that benefiting you?

With Shopify I can have the total control of the website. For example: I can add new products to show them to my clients with a very attractive appearance to increase in profits. Another important thing is that I can count with its technical support to solve any problem.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
KA
Kelly A.
Kelly A
Share
"The best sales strategy is Shopify!"
What do you like best about Shopify?

Since I use Shopify I know that I have the best software with the best sales strategy on the web. I like that with Shopify I can customize a website very quickly and easily, and above all I can find the best profitable sales solutions.

What do you dislike about Shopify?

What I don’t like about Shopify is that it doesn’t have enough free templates forcing me to buy them in its Apps store.

What problems is Shopify solving and how is that benefiting you?

With Shopify I have solved many problems in the business. I have a better management of the stocktaking and the scope that the website has had through its appearance has produced many sales.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
JT
Jeffery T.
Jeffery T
Share
"Shopify has all the resources needed"
What do you like best about Shopify?

What I really like about Shopify is that it has a very wide set of elements, such as add-ons that allow users to have a very simple and safe browsing experience. Also, I receive updated information about the website, I love this part!

What do you dislike about Shopify?

Something I do not like about Shopify is that in occasions is not easy to have the assistance that is needed when I use an App. It is important to improve this.

What problems is Shopify solving and how is that benefiting you?

Thanks to Shopify the website is better positioned thanks to its excellent content management and its plugin SEO. This software also makes me easy to offer products and list them, in that manner I can have the total control of the stocktaking.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
JN
Joseph N.
Joseph N
Share
"Shopify with its plugin SEO makes me win"
What do you like best about Shopify?

I like that Shopify through its plugin SEO allows me to increase the traffic of the website and in that way it lets me to increase sales. I also like that Shopify notifies me if something is not right in order to configure it again and make that everything works in an excellent way without losing web traffic.

What do you dislike about Shopify?

What I do not like is that when I use many plugins at the same time the software becomes very slow and it makes me to lose time.

What problems is Shopify solving and how is that benefiting you?

With no doubt, Shopify gives me practical solutions to increase in profits and everything thanks to the fact that it makes a check automatically of each search engine to keep optimized the online store in the best way as possible.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
JD
Jennifer D.
Jennifer D
Share
"Shopify is ideal for any kind of organization"
What do you like best about Shopify?

We use Shopify for a organization that sells its handcraft products via online. The truth is that we did not expect to have the success that now we have with Shopify. That is why we like this platform, because it is a tool that provides us many opportunities to sell and every necessary thing to achieve it.

What do you dislike about Shopify?

A negative detail we found about Shopify is that it does not have a donation button, which is a very important resource for us. It would be great to have one.

What problems is Shopify solving and how is that benefiting you?

With Shopify is very easy to manage the website without having previous knowledge of coding, and with its product analysis system we are able to have better results.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
4.5
MJ
Malcolm J.
Malcolm J
Share
"A successful E-commerce is the result to use Shopify"
What do you like best about Shopify?

I love using Shopify for its incredible options to market products. I like that it has the solution to all the problems that may emerge through its technical support, and also that it counts with the best electronic strategy to sell and reach many more customers. It is unique!

What do you dislike about Shopify?

What I don’t like about this platform is its apps, even though they are very useful they can increase a large amount of money to pay at the end of the month. They are too expensive.

What problems is Shopify solving and how is that benefiting you?

With Shopify I sell much more than what I had in mind and everything is thanks to its easy way of management which is very intuitive. It also provides the security and confidence that customers need to make their purchases.

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