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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 04, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Feb 01, 2024
 Source
Overall Rating:
5.0
JM
John M.
Founder
Share
"recommend Shopify to a friend"
What do you like best about Shopify?

you can scale, easy to use, easy to build.

What do you dislike about Shopify?

everything needs apps that may or may not cost extra

What problems is Shopify solving and how is that benefiting you?

Last Summer the new apps that are now available for us to use instead of paying for apps

Mid Market (51-1000 emp.)
Jan 25, 2024
 Source
Overall Rating:
5.0
KA
Khaled A.
Member Experience Associated
Share
"One of the best E-Commerce websites now"
What do you like best about Shopify?

Easy to use. You can check all the orders made over the years and orders made the same day with the total price and so on. You can create orders as well by clicking on the 'Create order' button and adding the email address to which the invoice gets sent. You can view how many customers you have and filter the active and inactive users, the subscribed to marketing emails the unsubscribed, and also the never subscribed before which is very helpful when you are trying to start a marketing campaign for current users. You can create discount codes 'Promo Codes' used in all marketing campaigns and can view the expired and the currently active ones. Shopify has many integrations such as 'Recharge' which is an app we use literally every day to manage subscriptions along with Shopify. It also has Flowspace which is a warehouse we use to store our hardware which is also integrated into Shopify which made things easier when following up with an order. Also, Clyde and Affirm are integrated which helps our product team tremendously.

What do you dislike about Shopify?

I could not find anything I dislike about Shopify, to be honest.

What problems is Shopify solving and how is that benefiting you?

It is solving lots of problems with tech start-ups and its helping us manage our orders whether incoming or outgoing.

Small Business (50 or fewer emp.)
Jan 24, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfectly sutiable for small startups through to larger enterprise"
What do you like best about Shopify?

- scaleable and very simple to use - literally hundreds if not thousands of integrations are available - no need for a developer unless you get into more complex set ups (which is highly possible as your business grows) - optimised already for conversions - integrations with Google analytics and Facebook ad platforms means comprehensive reporting without complex set up

What do you dislike about Shopify?

- customer support is virtually non-existant - some features are only available to Shopify Plus users (which can get pricey)

What problems is Shopify solving and how is that benefiting you?

It is our e-comerce platform and we have used it from day 1 - we are in our 5th year of operation and have grown 1000x and it is still the best platform for us.

Small Business (50 or fewer emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify for services business"
What do you like best about Shopify?

Flexible and built-in tools to help drive traffic to the site including email, ads tracking, and other tools. Also, it is a user friendly interface for when changes need to be made. No need to have an IT department

What do you dislike about Shopify?

You can only take split payments and deposits through the POS app. It would be helpful to have a built in feature in draft orders or invoicing to take customer deposits.

What problems is Shopify solving and how is that benefiting you?

We are a business in an industry that is traditionally brick and morter services business. Shopify is helping us solve the problem of being able to process orders online. This benefits us because we are able to capture the sale faster than our competitors.

Small Business (50 or fewer emp.)
Jan 18, 2024
 Source
Overall Rating:
5.0
Priyanka N. avatar
Priyanka N.
Ecommerce Account Manager
Share
"Best Ecommerce Website, If you want to start your Ecommerce company then Shopify is what you need."
What do you like best about Shopify?

Very Easy to manage, from product listing to advertising.

What do you dislike about Shopify?

Nothing much it just takes some time to adjust with all the features of the site

What problems is Shopify solving and how is that benefiting you?

Due to high commission on other Ecommerce platforms, Shopify is been a saviour.

Small Business (50 or fewer emp.)
Jan 16, 2024
 Source
Overall Rating:
5.0
DH
Diamond H.
Founder
Share
"Shopify is the best for commerce"
What do you like best about Shopify?

Everything! The staff, the community, the software is easy to use and changed my life

What do you dislike about Shopify?

Sometimes the page builder is difficult to understand. Would like drag and drop

What problems is Shopify solving and how is that benefiting you?

Allowing me to start and run a B2B2C marketplace

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
5.0
RT
Roderick T.
Inbound Sales And Care Rep 1
Share
"Perfect for any level user"
What do you like best about Shopify?

User friendly website, top notch customer support, my store is up 99.99 percent of the time and customers love the design of the site which was super easy to setup.

What do you dislike about Shopify?

Price after the trial is tad high for new store owners

What problems is Shopify solving and how is that benefiting you?

Simplifying the process of having a professional store without the headache

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easily sell from your device"
What do you like best about Shopify?

It's easy interface allows you do conduct transactions for your business

What do you dislike about Shopify?

Its connectivity and many integration abilities.

What problems is Shopify solving and how is that benefiting you?

Transactions for selling homemade t-shirts

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
5.0
JM
Jeleene May M.
Founder
Share
"Shopify is a necessity for all kinds of business!"
What do you like best about Shopify?

I've been using Shopify since 2018, and I think it's the best E-commerce platform out there. It's very organized and has all the information that you need to process an order. We also use this to assist customers regarding their concerns about tracking, discounts, gift cards, products, etc. because it has all the information that you need.

What do you dislike about Shopify?

Aside from rare occasions when Shopify crashes because one of the big businesses using it has processed a LOT of sales, I can't seem to think of anymore downside of using it.

What problems is Shopify solving and how is that benefiting you?

Shopify makes it easier to look for customer's orders and list all the information needed to assist them. I'm working in Customer Support and we always use Shopify in looking to customer's orders, creating discounts for sales, and making changes to pricing and product information.

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
5.0
AK
Ashvin K.
Contant Creator
Share
"Bes for building and managing website"
What do you like best about Shopify?

The features and app ecosystem that Shopify offers, along with its user-friendliness, customization options, and dependability, are what I find most appealing. Regardless of your level of experience, Shopify offers the resources and assistance required to establish and manage a profitable online business. I wholeheartedly support this flexible and potent platform to anyone wishing to launch an online presence or grow an already successful e-commerce company.

What do you dislike about Shopify?

Users should be aware of Shopify's drawbacks despite its many advantages as a robust e-commerce platform. The platform's wide feature set, dependability, and ease of use for online retailers continue to make it a top option, even though transaction fees and the cost of premium themes and apps can raise costs. Before deciding whether Shopify fits their budget and unique business requirements, users should consider the advantages and disadvantages. When it comes to building and running online stores, Shopify is still a flexible and reliable option.

What problems is Shopify solving and how is that benefiting you?

Effectively creating and running an online store is made easier with Shopify. It is more efficient and provides tools for marketing and order management. With its focus on product development and customer engagement, the app helps me by streamlining the intricacies of e-commerce.

Small Business (50 or fewer emp.)
Dec 28, 2023
 Source
Overall Rating:
5.0
SB
Samuel B.
Founder
Share
"Online store management has never been easier."
What do you like best about Shopify?

It carries many resources for inventory tracking, placing orders, backoffice processes, shipworks, refunds, sales. All while maintaining a simpleness and clear, user friendly interface.

What do you dislike about Shopify?

My only concern is that so far, Shopify has not been properly implemented due to some compatibility issues with other platforms we use, like Gladly and Big Commerce.

What problems is Shopify solving and how is that benefiting you?

It serves as a portal for consumers to purchase our products online directly from us, and helps us manage all the sales backstore processes like order placing, management, returns, refunds and so on.

Small Business (50 or fewer emp.)
Dec 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify allowed me to create a fully functional online store in just a few days"
What do you like best about Shopify?

There a re a lot fo design decision when creating a website, but SHopify takes the guesswork out of the sales part- everything from the checkout process to credit card processing is claer and easy to walk through.

What do you dislike about Shopify?

There were not as many free templates to choose from as I had hoped, and they seemed a bit dated comapred to licensed site templates.

What problems is Shopify solving and how is that benefiting you?

Allowed me to quickly assist a small chain of retail stores to establish an online presence and have confidence in the financial processing.

Small Business (50 or fewer emp.)
Dec 21, 2023
 Source
Overall Rating:
5.0
Vivek M. avatar
Vivek M.
Sde 1
Share
"Go global in no time with shopify"
What do you like best about Shopify?

Easy to use interface, that allows to implemet the idea to web with least efforts, with stronge support team

What do you dislike about Shopify?

Less featured trail with low trial perod

What problems is Shopify solving and how is that benefiting you?

Shopify is helping in going live within minimal time to businesses, also i used it for making my business website live .

Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
FK
Faeza K.
Digital Marketing Professional | E Commerce Expert
Share
"Best e-commerce platform both for a newbie and an expert"
What do you like best about Shopify?

It's the ease of usability and user-friendly interface. It provides a variety of ways to integrate multiple sales channels

What do you dislike about Shopify?

The only drawback is fewer customization options in free themes

What problems is Shopify solving and how is that benefiting you?

It is an online shop where I can easily display my products and sell them on different channels at the same time

Small Business (50 or fewer emp.)
Dec 10, 2023
 Source
Overall Rating:
5.0
GD
Gary D.
Founder
Share
"Best E-Commerce builder"
What do you like best about Shopify?

The platform is so Intuitive to use, it's great

What do you dislike about Shopify?

Apps and addons can be a bit expensive sometimes

What problems is Shopify solving and how is that benefiting you?

I build shops for my clients

Small Business (50 or fewer emp.)
Dec 04, 2023
 Source
Overall Rating:
5.0
LD
Laurence D.
Founder
Share
"Very easy to use and would highly recommend"
What do you like best about Shopify?

Vwry easy to integrate all the apps and the ability to quickly add features to your store. Very easy to use witout the need for coding although has the option if you want to highly customise.

What do you dislike about Shopify?

I think the pricing is a little high at times. Customer support is a little poor from shopify themsleves.

What problems is Shopify solving and how is that benefiting you?

it is our online store and is our route to market.

Small Business (50 or fewer emp.)
Dec 04, 2023
 Source
Overall Rating:
5.0
RM
Riichi M.
Search Engine Optimization Specialist
Share
"It is a top choice for creating and maintaining professional online stores."
What do you like best about Shopify?

There are multiple CMSs but Shopify is built especially for e-commerce websites. Its user-friendly interface simplifies tasks such as product management and store customization for both beginners and experienced users. I must say it changed the way of doing e-commerce business online. I am happily running my online store and managing my client's stores on Shopify.

What do you dislike about Shopify?

I have been using Shopify for the past 2 years but found nothing odd about it.

What problems is Shopify solving and how is that benefiting you?

Because of Shopify, online store owners can now focus more on their products and customers without the need for extensive technical expertise.

Small Business (50 or fewer emp.)
Nov 29, 2023
 Source
Overall Rating:
5.0
Abhinanth G. avatar
Abhinanth G.
Quality Analyst Customer Success Excellence
Share
"Best Ecom Platform ever"
What do you like best about Shopify?

Amazing collection of apps and integrations, Takes just a day to setup from scratch, Frequent go to platform for ecommerce websites use and excellent customer support

What do you dislike about Shopify?

Not available in indian markets at a fair price and integrations are geared towards american markets

What problems is Shopify solving and how is that benefiting you?

Building end to end ecommerce application and its dependent operational structure. Dropshipping products

Small Business (50 or fewer emp.)
Nov 28, 2023
 Source
Overall Rating:
5.0
Christian A. avatar
Christian A.
It Manager
Share
"Fastest way to sell products."
What do you like best about Shopify?

It's easy to use, it was easy to implement with Gelato and our website. We use it daily to seel products.

What do you dislike about Shopify?

I never had any issue so I never interacted with customer support.

What problems is Shopify solving and how is that benefiting you?

It's helping us sell our digital and phisical products.

Small Business (50 or fewer emp.)
Nov 24, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy/Intuitive, Great Support"
What do you like best about Shopify?

If you have issues, the support in the chat is great (there can be a wait but not always for very long). Easy to use and very intuitive.

What do you dislike about Shopify?

Without apps, you can't do much. You need apps, which can slow down you site, but also, it makes it harder to pinpoint an issue/bug when then arise.

What problems is Shopify solving and how is that benefiting you?

The additon of Markets helps (but still lacks the 'Price' & 'Compare at Price' inside the platform, so if needing to get the strikethrough prices, you still have to do the .csv upload

Small Business (50 or fewer emp.)
Nov 24, 2023
 Source
Overall Rating:
5.0
TL
Taylor L.
Founder
Share
"Easiest Web Platform Ever"
What do you like best about Shopify?

the ease of use, new features introduced, and the number of integrations available.

What do you dislike about Shopify?

Literally nothing else compares LOL. I have used many front end shop builders and this one is by far the best.

What problems is Shopify solving and how is that benefiting you?

Ease of implementing a webstore on top of our preexisiting POS system

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
DL
Deepak L.
Performnace Marketing Manager
Share
"Best Website to promote your product with best presentation"
What do you like best about Shopify?

The Shopify team's ease of use and customer support is wonderful and satisfying. The features they have are unlimited.

What do you dislike about Shopify?

the product detail page can be more convincing with internal tools

What problems is Shopify solving and how is that benefiting you?

I can easily set up my store and generate sales with it very ease. It is very easy to use and very easy to understand the nevaigation.

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Empowering E-commerce with Customer-Centric Solutions"
What do you like best about Shopify?

- User-friendly interface, perfectly suitable for novice entrepreneurs - Excellent customer support, available 24/7 - Ease of implementation - Quick setup - Versatile themes

What do you dislike about Shopify?

- SEO Limitations - Transaction Fees - lack of built-in email accounts

What problems is Shopify solving and how is that benefiting you?

E-commerce, global expansion, customer experience, and scalability. Shopify provides businesses the tools and capabilities to thrive in the digital marketplace.

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
Salmaan Z. avatar
Salmaan Z.
Love Your Skin
Share
"Best platform for e-commerce business."
What do you like best about Shopify?

Its apps, theme builder, orders management, products and inventory management and the reports and analytics of the website are very accurate.

What do you dislike about Shopify?

There is nothing to dislike about Shopify.

What problems is Shopify solving and how is that benefiting you?

It helps us a lot to manage our orders and product management. Its apps are amazing.

Small Business (50 or fewer emp.)
Nov 17, 2023
 Source
Overall Rating:
5.0
RT
Roberto T.
University Student
Share
"Making money with my business has never been easier with Shopify!"
What do you like best about Shopify?

It has numerous integrations, a brilliantly thought out UI, a great mobile app and top teir support!

What do you dislike about Shopify?

It takes a while to learn how to use it - other than that, no complaints.

What problems is Shopify solving and how is that benefiting you?

Simplicity in starting a business - alllowed me to creat my store in a few weeks. With a strong backend via shopify, its easy to analyse data like sales, whilst easy to track orders and build a wesbite. Its an all-in-one go to tool for me.

Small Business (50 or fewer emp.)
Nov 16, 2023
 Source
Overall Rating:
5.0
Pranay M. avatar
Pranay M.
Marketing Communications Lead
Share
"The Ultimate Online Store Builder"
What do you like best about Shopify?

1. Easy to setup and manage an online store for any individual/user with no techincal/website development expertise. 2. Shopify has one stop solution with wide range of tools available to manage inventory, products, payments, ecommerce operations within the platform. 3. Shopify has various plans that can accommodate the growth of your business, from small startups to large enterprises. 4. Shopify also has extensive functionality of their stores with thousands of plugins covering SEO, marketing, inventory management and many more. 5. Shopify take care of your store security, compliance and hosting.

What do you dislike about Shopify?

Many users rely on thir party plugins which is bit expensive has this plugins have their own subscription fees that adds to the overall expenses for running the online store. Shopify has expensive pricing plans which is bit steep especially for small scale businesses and startups. Moving to high tier plans for more advanced features is very expensive investment for startups.

What problems is Shopify solving and how is that benefiting you?

Shopify simplifies the setting up an online store for a user with no techical skills of coding. It also provides free web hosting, website maintainence and security for businesses/stores which makes business owners to focus on other scale up activities. Shopify enables businesses to sell not only through their online store but also across multiple channels, including social media platforms, online marketplaces, and brick-and-mortar locations, all synchronized within the Shopify ecosystem. Shopify provides best inventory management tools, payment processing by integrating with various payment gateways etc., It laso has its own shopify payments which results in streamline transactions and also improves customers checkout experiences.

Small Business (50 or fewer emp.)
Nov 15, 2023
 Source
Overall Rating:
5.0
RL
Ram L.
Founder
Share
"Shopify is Great tool for Digital Marketers for grow bussiness"
What do you like best about Shopify?

Shopify is well known Software and Easy to use. Have good Customer Support. There are many number of features like shopify stores.

What do you dislike about Shopify?

I dislike they are not improving there website.

What problems is Shopify solving and how is that benefiting you?

I created a shopify store which helped me to grow my online bussiness and create sell by attracting customers to my products.

Mid Market (51-1000 emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
Muhammad  Z. avatar
Muhammad Z.
Project Manager
Share
"Shopify"
What do you like best about Shopify?

Easy to use , have multiple apps , Good support , Easy integration

What do you dislike about Shopify?

inability to add customkized shipping usage

What problems is Shopify solving and how is that benefiting you?

It's helping E-Commerce sellers from the hastle of creating websites.

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A market leader for a reason"
What do you like best about Shopify?

It is *the* e-commerce platform, it has multiple apps/integrations, it is priced economically and is best for scaling your store.

What do you dislike about Shopify?

I just wish editing websites was easier, but shopify has their own language - Ruby, very hard to find coders who can work on this language.

What problems is Shopify solving and how is that benefiting you?

Selling products and services online

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
AK
Abhishek K.
Founder
Share
"Bes for building and managing website"
What do you like best about Shopify?

I like most about Shopify is its combination of user-friendliness, customization, reliability, and the robust ecosystem of apps and features. Whether you're a novice or an experienced e-commerce entrepreneur, Shopify provides the tools and support you need to create and run a successful online store. It's a versatile and powerful platform that I highly recommend to anyone looking to establish an online presence or take their existing e-commerce business to the next level.

What do you dislike about Shopify?

Shopify is a powerful e-commerce platform with a multitude of advantages, but it does have some drawbacks that users should be aware of. While transaction fees and costs associated with premium themes and apps can increase expenses, the platform's user-friendliness, reliability, and extensive feature set continue to make it a top choice for online retailers. It's important for users to weigh the pros and cons to determine if Shopify aligns with their specific business needs and budget. Overall, Shopify remains a versatile and robust solution for creating and managing online stores.

What problems is Shopify solving and how is that benefiting you?

Shopify addresses several common problems for our business: Simplified Setup: Shopify provides an easy-to-use platform that simplifies the process of setting up an online store. This benefits me by saving time and reducing the complexity of getting started in e-commerce. User-Friendly Interface: Shopify's user-friendly interface makes it accessible to those with limited technical expertise. It allows me to manage my online store efficiently without requiring extensive coding or design skills. Hosting and Security: Shopify takes care of hosting and security, ensuring that my online store remains secure and operational. This benefit provides peace of mind and reduces the need for ongoing technical maintenance. Mobile Responsiveness: With a mobile-responsive design, my online store can reach a broader audience, as it functions seamlessly on various devices. This benefits me by increasing the potential for sales and customer engagement. App Ecosystem: Shopify's extensive app ecosystem allows me to tailor my store's functionality to specific needs. This customization enhances the shopping experience and helps streamline business operations. Payment Processing: Shopify offers multiple payment options and integrates with major payment gateways. This flexibility benefits me by accommodating customer preferences and ensuring secure transactions. Scalability: Shopify can grow with my business, accommodating changes in size and needs. This scalability ensures that I can adapt my online store to evolving circumstances. SEO and Marketing Tools: Shopify provides SEO and marketing tools to help my store rank higher in search engines and reach a broader audience. This benefit aids in driving organic traffic and increasing brand visibility.