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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 16, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jun 19, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"For only having minimal experience, it seems like a great detailed resource"
What do you like best about Shopify?

I love how you can place shipment orders, and also help customers when they place an order.

What do you dislike about Shopify?

I dislike the dashboard. It's confusing and not simply laid out.

What problems is Shopify solving and how is that benefiting you?

We're reaching customers quicker than before making sure they're taken care of. I've realized that reaching customers is super important especially in a business where glass breaks often and they need a new shipment.

Small Business (50 or fewer emp.)
May 22, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Easy to use!"
What do you like best about Shopify?

I like how easy it was to start up and get selling with dropshipping

What do you dislike about Shopify?

I didn’t understand how to completely customize my shop and had some trouble logging back in once I was out.

What problems is Shopify solving and how is that benefiting you?

I was able to sell my products off my site and not worry about the hassling of credit card processing.

Small Business (50 or fewer emp.)
Apr 28, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Easy peezy"
What do you like best about Shopify?

It’s easy to set up, use, and cancel. Its Easier to design than Wordpress.

What do you dislike about Shopify?

It doesn’t come with comprehensive reporting for cogs or taxes.

What problems is Shopify solving and how is that benefiting you?

Ecommerce solution Website template

Small Business (50 or fewer emp.)
Apr 24, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good app-would recommend"
What do you like best about Shopify?

The sell on pinterest feature is user friendly and easy to track

What do you dislike about Shopify?

I wish they would add more social media platforms where we could sell such as twitter/instagram

What problems is Shopify solving and how is that benefiting you?

Solving the problem of not having enough visibility to customers

Small Business (50 or fewer emp.)
Feb 15, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Moderate usage, works fine but I would use something more intuitive"
What do you like best about Shopify?

It works just like any shopping host would, standard quality.

What do you dislike about Shopify?

It's standard, so unless there were some updates I just preferred other hosts

What problems is Shopify solving and how is that benefiting you?

I preferred to use another platform, so it helped me sort out what platform I really wanted to use/

Small Business (50 or fewer emp.)
Feb 08, 2018
 Source
Overall Rating:
2.5
TJ
Tyshiana J.
Secretary
Share
"Easy to use"
What do you like best about Shopify?

It is easy to use and navigate through the system to setup website.

What do you dislike about Shopify?

The pricing is not too bad but if you are on a tight budget then this is not the platform for you.

What problems is Shopify solving and how is that benefiting you?

Being able to sell products online.

Small Business (50 or fewer emp.)
Jan 29, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify for small business "
What do you like best about Shopify?

The ability to create a store from scratch.

What do you dislike about Shopify?

It can be hard to navigate sometimes. Also, I wish they had more templates.

What problems is Shopify solving and how is that benefiting you?

Creating a small online store for a startup brand.

Mid Market (51-1000 emp.)
Jan 26, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Effective, but a headache at first"
What do you like best about Shopify?

It has a lot of features vital to successful Ecommerce

What do you dislike about Shopify?

it lacks being able to do one thing amazingly

What problems is Shopify solving and how is that benefiting you?

Having an E commerce platform, The blog is also a helpful tool for promoting content and campaigns.

Small Business (50 or fewer emp.)
Jan 26, 2018
 Source
Overall Rating:
2.5
ZA
Zyad A.
Business Owner
Share
"I used it to create a store front to sell my products. "
What do you like best about Shopify?

I liked the availability of templates and the ease of set up

What do you dislike about Shopify?

It was a little bit expensive for what it is and comes with a lot of bloat and hype.

What problems is Shopify solving and how is that benefiting you?

Getting my product to potential customers

Small Business (50 or fewer emp.)
Jan 03, 2018
 Source
Overall Rating:
2.5
JoDean G. avatar
Jo Dean G.
Founder
Share
"Shopify user for personal business "
What do you like best about Shopify?

I like how easy the set up was. Very intuitive and simple

What do you dislike about Shopify?

I would have liked to have had a full 30 days free or have the trial NOT start until online store is actually complete

What problems is Shopify solving and how is that benefiting you?

One stop shop - products, analytics, tie into Apps, dashboard

Small Business (50 or fewer emp.)
Jan 02, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"clothing store"
What do you like best about Shopify?

It can have a very friendly interface, that is easy to use.

What do you dislike about Shopify?

There really isn't anything much to dislike.

What problems is Shopify solving and how is that benefiting you?

invoicing

Enterprise (> 1000 emp.)
Dec 28, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify the one stop shop"
What do you like best about Shopify?

Shopify created a platform that gave you all the things needed for e commerce in one spot.

What do you dislike about Shopify?

The pricing, they charge sone very expensive rates for sure.

What problems is Shopify solving and how is that benefiting you?

It allowed a simple place to create an online store for selling unwanted items.

Small Business (50 or fewer emp.)
Dec 28, 2017
 Source
Overall Rating:
2.5
BJ
Blake J.
Construction Laborer
Share
"Easy to use"
What do you like best about Shopify?

I use Shopify for my online business and it is easy to use and navigate. Get your online store up and running today with ease.

What do you dislike about Shopify?

I am not too crazy about the fees but other than that not anything I can think of.

What problems is Shopify solving and how is that benefiting you?

Being able to do it from the comfort of my home. No overhead, no commute.

Small Business (50 or fewer emp.)
Dec 20, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Not that great"
What do you like best about Shopify?

It provides sales capabilities, but I like square better

What do you dislike about Shopify?

the fees, they're foreign and the customer service is rather lacking.

What problems is Shopify solving and how is that benefiting you?

I can process sales and make money, but there are other avenues of doing this that I find to be much better.

Small Business (50 or fewer emp.)
Dec 19, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify is just okay"
What do you like best about Shopify?

I like that I can sell my products fairly easily through their site.

What do you dislike about Shopify?

I do not like the price, the massive amounts of fees, and the lack of options that I need.

What problems is Shopify solving and how is that benefiting you?

Selling online vs a store front.

Small Business (50 or fewer emp.)
Dec 14, 2017
 Source
Overall Rating:
2.5
Janice B. avatar
Janice B.
Rental Agent
Share
"It’s time consuming "
What do you like best about Shopify?

I liked the Idea of it. They have a good set up

What do you dislike about Shopify?

This is not the most user friendly silmplest program

What problems is Shopify solving and how is that benefiting you?

Savings. Not many yet still learning how it works

Small Business (50 or fewer emp.)
Dec 12, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great program"
What do you like best about Shopify?

Easy to use and maintain adequate customer service.

What do you dislike about Shopify?

I don't have a lot of experience with this software yet and still learning.

What problems is Shopify solving and how is that benefiting you?

Making life easier

Small Business (50 or fewer emp.)
Dec 05, 2017
 Source
Overall Rating:
2.5
EM
Eduardo M.
Sales Representative
Share
"Just a quick way to sell your things"
What do you like best about Shopify?

Its kinda simple to handle, introduce your sku, product detail, colors, size, and other specs, it depends on how specific you wanna be with it

What do you dislike about Shopify?

it doesnt seems like everyone knows about it, its like having a little shop inside a mall, it may be possible that someone finds it, but its like now knows about this website, you need a strong advertising/marketing campaing to be able to use most of it.

What problems is Shopify solving and how is that benefiting you?

when I worked with it, it was used to manage some of the inventory that the organization had, and as a second way to receive income.

Small Business (50 or fewer emp.)
Oct 10, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Not for us"
What do you like best about Shopify?

I liked the idea of being able to streamline purchases but it ended up not relating to us.

What do you dislike about Shopify?

It didn't apply to our services and business.

What problems is Shopify solving and how is that benefiting you?

None

Small Business (50 or fewer emp.)
Sep 26, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify is worth it???"
What do you like best about Shopify?

The freedom to create your own site and the freedom of layout and design.

What do you dislike about Shopify?

It’s very expensive for a start up business

What problems is Shopify solving and how is that benefiting you?

It gives a company creativity to create its own brand and give it a uniqueness.

Small Business (50 or fewer emp.)
Sep 26, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"It's a decent tool"
What do you like best about Shopify?

It's user friendly and convenient for beginners.

What do you dislike about Shopify?

It does not let you bring on as many outside features.

What problems is Shopify solving and how is that benefiting you?

Running an e-commerce site.

Small Business (50 or fewer emp.)
Sep 20, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Using Shopfiy"
What do you like best about Shopify?

Easy to create a "shop," will generate traffic through key words. Seems like it would provide all the online business tools to generate traffic and track sales, however, you need to be selling a product, not a service.

What do you dislike about Shopify?

Doesn't really fit my business profile or suit a service provider.

What problems is Shopify solving and how is that benefiting you?

Doesn't work well for services. I have not realized any benefits.

Enterprise (> 1000 emp.)
Sep 19, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"so so ecommerce software"
What do you like best about Shopify?

it is somewhat easy to use, I don't need to worry about download and install it on our server. so it is good for us without our IT department help. It does have some ready to use templates which we can use without much design and coding work on our end.

What do you dislike about Shopify?

The price of this is not so friendly, most of the features require fee.

What problems is Shopify solving and how is that benefiting you?

sell and promote products online

Small Business (50 or fewer emp.)
Aug 25, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Decent CMS for Beginners"
What do you like best about Shopify?

The system is pretty easy and navigating around it is pretty straightforward for people who aren't familiar with CMS platforms or website development.

What do you dislike about Shopify?

In order to really customize a website and add all the features you need you have to buy an extension for pretty much everything which can get costly. The standard templates are pretty recognizable and i can tell pretty quickly when i am on a shopify website.

What problems is Shopify solving and how is that benefiting you?

I have clients who i help manage their digital marketing which use Shopify as their website platform.

Small Business (50 or fewer emp.)
Jul 31, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"We used Shopify for our soap business in Facebook. "
What do you like best about Shopify?

It was easy to set up and connect to Facebook.

What do you dislike about Shopify?

It did not look good and customers complained that they couldnt see it well.

What problems is Shopify solving and how is that benefiting you?

When we were using it, it allowed customers to purchase product directly from our Facebook.

Small Business (50 or fewer emp.)
Jul 31, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Works for one customer but not others"
What do you like best about Shopify?

My bookkeeping clients use it to process sales on their website. Great if you have minimal variations inventory.

What do you dislike about Shopify?

Sales tax reporting is difficult to set up and navigate. Does not allow for variations in inventory.

What problems is Shopify solving and how is that benefiting you?

A Quickbooks compatible tool for ease of separating duties. The bookkeeper can import sales transactions rather than needing to hand enter.

Small Business (50 or fewer emp.)
Jul 28, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify"
What do you like best about Shopify?

Shopify makes it easy to build a site and list a number of products. It makes ordering easy as well.

What do you dislike about Shopify?

The interface is very plain. It doesn't look that great. Pricing is reasonable, but I wish they had more features.

What problems is Shopify solving and how is that benefiting you?

Creating a physical storefront is nice to be able to better track orders.

Mid Market (51-1000 emp.)
Jul 28, 2017
 Source
Overall Rating:
2.5
CE
Casey E.
Special Education Paraprofessional
Share
"For those who have home-based businesses "
What do you like best about Shopify?

It is a simple one stop shop for those who need a portal to maintain a webpage and keep finances all in one place.

What do you dislike about Shopify?

It seems that there are so many sites out there that charge a fee for what you can do yourself. Google products make it extremely easy to maintain everything with zero fee.

What problems is Shopify solving and how is that benefiting you?

It is simple to use.

Mid Market (51-1000 emp.)
Jul 28, 2017
 Source
Overall Rating:
2.5
JL
Jennifer L.
Management Consultant
Share
"Software Review"
What do you like best about Shopify?

eCommerce features are decent, across many platforms works

What do you dislike about Shopify?

More feature additions, add ons are annoying

What problems is Shopify solving and how is that benefiting you?

Use marketing, promotions ROI results

Small Business (50 or fewer emp.)
Jul 26, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify"
What do you like best about Shopify?

The ease of setting up my store and having everything in one place. I loved that I was able to customize things.

What do you dislike about Shopify?

The price for Shopify at the beginning was a little expensive until I started to grow. It was hard to know all the fees and add ons I would be charged.

What problems is Shopify solving and how is that benefiting you?

Having everything in one place makes it easy to find stuff when we have a problem with an order or payment