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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 31, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Sep 18, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Built a second store, without breaking ground"
What do you like best about Shopify?

The ability to sell to a broader customer base than I'd be able to strictly with a brick and mortar

What do you dislike about Shopify?

A little difficult for customization and add on can add up in cost.

What problems is Shopify solving and how is that benefiting you?

Reaching a broader customer base than we previously had.

Small Business (50 or fewer emp.)
Sep 18, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use!"
What do you like best about Shopify?

It’s easy to understand on how to control your own website, simple navigation, a lot of opportunities to add new features.

What do you dislike about Shopify?

High monthly cost. For me this is the only one disadvantage.

What problems is Shopify solving and how is that benefiting you?

I can sell on different platforms just using one Shopify account. So there is no need to repeat doings on each selling platform.

Small Business (50 or fewer emp.)
Sep 18, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes owning a business easy"
What do you like best about Shopify?

I LOVE every aspect of Shopify, from the templates, to organizing your orders, to the shipping labels, it makes owning a business so easy. I love that it can also help you calculate taxes, add or delete inventory, or all these other things that I was so worried about when starting. I also really like that you can connect your social media to shopify. I link all my pictures with products in them back to the store for ease of purchase, and see that sales turnover rate.

What do you dislike about Shopify?

So for me specifically, I operate only from March to September, so I wish there was a way to pause my store so I wasn't billed $30 still from September to February. Another thing that would be helpful is if there were tutorial videos on all the uses you can get out of shopify. I know there's a lot that I don't know how to use yet, and I'm wondering the best way to go about learning that.

What problems is Shopify solving and how is that benefiting you?

I am solving the everyday problems that let me run my business with ease. One of the major benefits I've realized while using Shopify has been the "analytics" and "abandoned orders" pages. Those let me see where my business strengths are, where I fall short, and everything in between.

Small Business (50 or fewer emp.)
Sep 17, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify is an exceptional ecommerce program "
What do you like best about Shopify?

I like the easy of receiving orders and notifications.

What do you dislike about Shopify?

I wish that email marketing were implemented through the platform.

What problems is Shopify solving and how is that benefiting you?

Shopify provides the domain for my store to run.

Small Business (50 or fewer emp.)
Aug 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very informative "
What do you like best about Shopify?

I love the layout of the Shopify store and the many features it offers. It’s easy to understand and the resources connected with the store is absolutely amazing.

What do you dislike about Shopify?

I dislike the marketing feature because it’s not as effective as I would like.

What problems is Shopify solving and how is that benefiting you?

I am solving lack of income with Shopify and the benefits are having unlimited resources to study in order to achieve that goal.

Small Business (50 or fewer emp.)
Aug 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The most Reliable platform for small businesses "
What do you like best about Shopify?

Shopify makes managing sales, returns, shipping, and marketing simple. If you have a small business it’s the platform utilize because the site is very easy to navigate. Uploading photos of your products is simple and customer service is great.

What do you dislike about Shopify?

Sometimes the site runs slow. There have been times where I had to contact their IT department because orders were not loading fast.

What problems is Shopify solving and how is that benefiting you?

I have been able to get my products to my customers nationwide. I was able to start a small business without having to rent an expensive space.

Small Business (50 or fewer emp.)
Aug 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify Review"
What do you like best about Shopify?

The shopify platform is user friendly, secure, and customizable with trusted third party apps.

What do you dislike about Shopify?

The monthly fees and the credit card transaction fees could be a deterrent for small businesses just starting out.

What problems is Shopify solving and how is that benefiting you?

Shopify has made SEO optimization so easy to do. Facebook pixel integration is a key component for our remarketing strategy.

Small Business (50 or fewer emp.)
Aug 30, 2018
 Source
Overall Rating:
5.0
GG
Gabriel G.
Web Developer
Share
"Great solution for online commerce"
What do you like best about Shopify?

I do think that is an amazing platform, built with results in mind, made to sale, it makes the dropshiper life easier for integrating all the feeds and placing the order, you just get your buck for advertising. The setup is easy and you can choose from hundreds of themes and modules.

What do you dislike about Shopify?

If you choose not to host the platform yourself you cannot use third party modules and templates.

What problems is Shopify solving and how is that benefiting you?

Building a fast and reliable shop.

Small Business (50 or fewer emp.)
Aug 24, 2018
 Source
Overall Rating:
5.0
JS
Jaree S.
Founder
Share
"The Best Way To Start Working For Yourself"
What do you like best about Shopify?

What I love best about Shopify is that if you are ready to start selling online, like yesterday, they get you up and running in less than a day. You don’t even have to create a separate website or know how to code, in order to create a shop that not only functions well but is also beautiful. Everything you need to get started including business/e-commerce 101 information is also provided. With a vision, determination, and enthusiasm, one can quickly begin to start an online business and begin to make a profit without having to worry about the normal obstacles if one was going the more traditional route with online business.

What do you dislike about Shopify?

The longer you are in business and the more you know what you need and don’t need, there are some aspects of Shopify that are missing. And it’s normally simple things that you would think Shopify would have already implemented. But they haven’t and when asked about them, Shopify will take a long time, sometimes years before implementing the feedback from the users. I wish they would see certain frequent requests from users(especially veterans) and make them a priority to implement. Also, would love to see more apps that allow the ability to work with the other tools most common business owners are using, without having to always use Zapier to make them happen.

What problems is Shopify solving and how is that benefiting you?

Since we are a combination of dropshipping and selling infroproducts, being able to quickly update products, have an accurate track of inventory from our suppliers AND having everything in one easy online shop, makes all of the difference. Shopify is also amazing at keeping track of metrics, revenue, customer info, and staying on top of our business while also offering insights into what is and isn’t working for our business. Another resource we use is Shopify’s blog that helps us see what is new in the e-commerce world and how other brands/businesses are using Shopify in new ways.

Small Business (50 or fewer emp.)
Aug 23, 2018
 Source
Overall Rating:
5.0
Robert P. avatar
Robert P.
Project Manager (Pm)
Share
"Excellent software to build your own online shop"
What do you like best about Shopify?

I love that Shopify is so easy to use and set up. You save money and time building an online shop for your business without having to invest a lot on developers and designers

What do you dislike about Shopify?

The only thing I dislike is that it is a tad difficult to understand how to integrate Shopify Apps. Also, I think it could be a much easier way to update informacion on the products. The current way could take a lot of time to be finished

What problems is Shopify solving and how is that benefiting you?

We are building a new online shop for some of our products and Shopify has been the ultimate solution after money and time wasted on building a shopping cart from the scratch. Shopify gives you all the tools so you can set up your shop in no time and with quality everywhere in the world. It even lets you set up shipping and return policies, giving you a lot of options from other app integrations

Small Business (50 or fewer emp.)
Aug 21, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Life changing if you learn how to use it! "
What do you like best about Shopify?

You can run a online business while still attending to your regular daily activities.

What do you dislike about Shopify?

I wish you could run multiple stores from one account. I wouldn't mind paying more for that, but at a discounted rate.

What problems is Shopify solving and how is that benefiting you?

I wouldn't say I'm solving a problem. I'm just putting the right product in front of the right people to make a good amount of sales via droppshipping.

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Efficient and stress free"
What do you like best about Shopify?

Everything is at your fingertips. Even things you wouldn't have thought you needed.

What do you dislike about Shopify?

You have limited editing on orders once processed.

What problems is Shopify solving and how is that benefiting you?

The entire e-commerce side of the business was solved.

Small Business (50 or fewer emp.)
Aug 14, 2018
 Source
Overall Rating:
5.0
RM
Rahul M.
Software Developer
Share
"Shop and sell"
What do you like best about Shopify?

Shopify is the safest e-commerce platform to launch your business by measure . if you are thinking about starting about starting a new online business or just trying to bring your existing business to online world ,you can count on Shopify it's one of the best and easiest e commerce builder to create your online shop. Shopify is very user friendly and has apps to extend functionality of your online shop ,you can choose different apps free or paid ,

What do you dislike about Shopify?

It's hard to access phone support if you live outside of North America, U.K, Australia and New zealand you cant avoid transaction fees if you used 3rd party software its hard and not easy to export blog posts Shopify payments only allows you to sell from certain countries like USA , Puerto rico ,Canada, Australia ,Ireland and U.K

What problems is Shopify solving and how is that benefiting you?

Shopify gives you tools helps you build your online store . They have 24/7 customer support .Accepts 70 different payment processors from different currencies .i Can grant permission to my staff to help me manage my shop.I was happy with it

Small Business (50 or fewer emp.)
Aug 14, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify is worth the invest "
What do you like best about Shopify?

The platform is organized and integrates a ton of apps and software to create a professional omlince store for and affordable price. They offer 24/7 customer service as well and that is amazing.

What do you dislike about Shopify?

It can be a bit confusing at times when setting up your initial store. All the you tube reviews can be misleading concerning how long the process takes. But I wouldn’t say that is Shopify’s fault.

What problems is Shopify solving and how is that benefiting you?

I am learning how to market and reach target audiences. I am learning how to build websites in a sense by creating and managing my store.

Small Business (50 or fewer emp.)
Aug 13, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing for small biz but not so much for large "
What do you like best about Shopify?

I honestly love Shopify and recommend it to everyone I can. It’s essy to use, has amazing apps, and beautiful web templates for free but that you can pay for as well. Honestly it’s just a great simple platform.

What do you dislike about Shopify?

I dislike the current changes Shopify has made for things like adding google fonts, the way you customize themes, and even coding has become a mess with the free Shopify themes. I also don’t like how difficult it is to integrate some apps. I get it’s a way to hire pros for design, but at the same time it’s like, come on...

What problems is Shopify solving and how is that benefiting you?

Organizational problems are easily identified and fixed within the Shopify dashboard due to the fashionable and formal layout and easy way to find things.

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"So user friendly "
What do you like best about Shopify?

It is so easy to use and I love all the info it gives me about daily online sales, what products ar getting veiwed the most and who my best customers are... as well as their support system they are on top of it.

What do you dislike about Shopify?

It is expensive but worth it for the most part. Wish they did not take percentage of sales

What problems is Shopify solving and how is that benefiting you?

How to have a better online presents. It just a brick and mortar. Very accessible on social media too

Small Business (50 or fewer emp.)
Aug 01, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify FTW"
What do you like best about Shopify?

Shopify really fits the bill for a platform that converts and provides a shopping store for our customers.

What do you dislike about Shopify?

There really is not too many things that i do not like about Shopify.

What problems is Shopify solving and how is that benefiting you?

Allowing customers to buy our products online and learning what our brand stands for and sells.

Small Business (50 or fewer emp.)
Aug 01, 2018
 Source
Overall Rating:
5.0
JE
Julia E.
Merchandise Coordinator, Women's Footwear, Toms Corporate
Share
"User friendly and customizable"
What do you like best about Shopify?

The whole platform is relatively intuitive. Easy to get up and running and update over time. Also very helpful shipping features.

What do you dislike about Shopify?

I was not able to find a systems log to check when certain changes were made to the store.

What problems is Shopify solving and how is that benefiting you?

Our whole online store was hosted through Shopify.

Enterprise (> 1000 emp.)
Jul 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fantastic Experience"
What do you like best about Shopify?

Shopify is the bees knees of ecommerce platforms! Before choosing Shopify I actually set up both a Big Cartel store and a Wazala store. Mainly due to cheaper pricing at the time. But coming from a graphic design background I quickly became frustrated with the lack of customization options available. Although more expensive I can never go back to using any other service. The ability to totally tweak and edit the store to pieces alone is reason enough to switch. That's not counting all the cool apps, integrations and super duper Manual! I even convinced my partner to switch her illustration shop over from the Cartel, and am in the process of setting up a second shop for another side venture of mine. Call me an addict ;) Keep up the awesome work!

What do you dislike about Shopify?

Shopify is a substantially more mature and impressive platform. The back end tools that Shopify provides from customer accounts to order tracking to plugin integration is simply substantially more helpful to my business than the backend tools (or lack thereof) that existed with Big Cartel. From a cost perspective, Shopify is slightly more expensive. However, the return that I've seen both in increased conversions and customer experience was well worth the switch.

What problems is Shopify solving and how is that benefiting you?

Like night/day. The customer service from the previous cart was decent, however we were consistently on the top stores and had a ton of requests that were not addressed for over 2 years. Shopify's customer service has been nothing short of incredible. Very responsive, a million ways to reach them. Excited to re- start our business through Shopify.

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great ecommerce solution"
What do you like best about Shopify?

Shopify makes running an online store virtually painless

What do you dislike about Shopify?

As a near-industry standard, we have few complaints about the Shopify service

What problems is Shopify solving and how is that benefiting you?

Shopify allows our small business to run an online store without worrying about the details

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Becoming a business owner"
What do you like best about Shopify?

I love the easy to use software, I dont know code so shopify makes it easier. I can choose my themes and import my products with ease.

What do you dislike about Shopify?

I don't like the fact there isnt really much help to drive sales and promote my store.

What problems is Shopify solving and how is that benefiting you?

The ability to start my own business. I never knew where to begin but with shopify it was easier.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
Sophie S. avatar
Sophie S.
Graduate Assistant
Share
"Quick and Easy Website for online stores "
What do you like best about Shopify?

I like best the ease in which you can generate discount codes for your own personal website. It is such an easy tool and once you have set everything up it is very simple to add/delete codes as necessary.

What do you dislike about Shopify?

Sometimes, certain features are not accessible by all those with access to the site which can at times be confusing.

What problems is Shopify solving and how is that benefiting you?

We are able to generate discount codes with Shopify which makes everything far easier, and allows us to have promotions and special offers within our brand.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
AJ
Adam J.
Founder
Share
"The best out there hands down"
What do you like best about Shopify?

Shopify handles security, server updates, https and legislation changes (GDPR)

What do you dislike about Shopify?

Can get pricey if you need plenty of apps

What problems is Shopify solving and how is that benefiting you?

Income generation via e-commerce. Easy to implement new stores and duplicate into new regions.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify, Excellent for Small or Large Business with great Plugin App Tools"
What do you like best about Shopify?

I like how Shopify expands the Business Sellers ideas by providing ideas/apps to use to expand business ideas, creativity, SEO and more

What do you dislike about Shopify?

A little slow to load and login. Most times also a little slow with updating listings even with my high speed Broadband connection

What problems is Shopify solving and how is that benefiting you?

I use Shopify to help my ecommerce sales grow and it was easy to get a website going without paying a website developer 1000's of dollars

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Flexible, all in one solution"
What do you like best about Shopify?

Shopify is fairly white-label as you can customize it to suit your brand and user experience, but provides all the tools you need to sell and collect payment, regardless of your business model.

What do you dislike about Shopify?

The email system can be a bit clunky and confusing, but is powerful.

What problems is Shopify solving and how is that benefiting you?

Shopify connects via API to our back end, so we're able to manage inventory, place orders, and contact customers using our existing systems.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify enables access to the best e-commerce platform in the world"
What do you like best about Shopify?

Shopify works. It just works. No need to worry about the "maximum amount of traffic" allowed to the site. It's all on a CDN so it works seamlessly whether a million users are hitting it per minute, or 10 users.

What do you dislike about Shopify?

I dislike the fact that some of the themes cost money. But I understand why. Developers need to eat!

What problems is Shopify solving and how is that benefiting you?

Limitless business benefits. Scaled our MRR 1100% in the first year.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The apple of ecommerce carts"
What do you like best about Shopify?

Well designed, configurable, and designed for scale.

What do you dislike about Shopify?

There is a bit of a learning curve. If you want to do a lot of customizations, it's possible but takes a bit of extra work.

What problems is Shopify solving and how is that benefiting you?

Focus on growing the business without having to worry about the back end. That's exactly what Shopify allows us to do.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
JM
Jorge Alejandro M.
Director
Share
"Lo mejor para tu negocio, seguimiento de tus ventas y clientes"
What do you like best about Shopify?

Lo práctico y agradable del software. Como nos indica con gráfica todos nuestros resultados tanto en ventas como seguimientos de nuestros clientes y visitas

What do you dislike about Shopify?

Nada estoy conforme con el servicio muy completo

What problems is Shopify solving and how is that benefiting you?

Tener contacto y seguimiento con el cliente, ventas más fáciles y rapidas

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
JS
Jan S.
Small Business Owner
Share
"Shopify has made my independence possible"
What do you like best about Shopify?

After a successful crowdfunding campaign I set up Shopify just to try it out and it paid itself since day 1!

What do you dislike about Shopify?

It's not specialised for German customers out of the box, so some adjustments will be necessary to get things going.

What problems is Shopify solving and how is that benefiting you?

Online sales & order management

Small Business (50 or fewer emp.)
Jul 28, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good product"
What do you like best about Shopify?

Ease of use, good pricing. All around good product

What do you dislike about Shopify?

Nothing really. It gets the job done at a fair price

What problems is Shopify solving and how is that benefiting you?

Selling retail products. Online is much easier and cheaper than brick and mortar