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Shopify Logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews & Product Details

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Shopify Media
Shopify video thumbnail
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Shopify 1
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Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2025
Shopify Logo
4,477 Shopify Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Aug 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fantastic, User Friendly"
What do you like best about Shopify?

Extremely intuitive and user-friendly. The ability to customize with available apps is easy.

What do you dislike about Shopify?

The limited functionality of discount options, no built-in buy more save more. The logic of smart collections can be a little limiting.

What problems is Shopify solving and how is that benefiting you?

Shopify allowed for the modernization of our DTC site with easy drag-and-drop updates to the design. Very customer-friendly platform.

Small Business (50 or fewer emp.)
Aug 25, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"It can give you many opportunities to grow in your business"
What do you like best about Shopify?

Here you gdt to learn so many things like they provide online courses and drop shipping information.

What do you dislike about Shopify?

It's little bit expensive compared to other platforms.

What problems is Shopify solving and how is that benefiting you?

For online business, it's a good software for a beginning and can have a successful business with this tool.

Small Business (50 or fewer emp.)
Aug 25, 2022
 Source
Overall Rating:
5.0
AS
Atinder S.
Seo Lead
Share
"Shopify - Great Platform for Ecommerce"
What do you like best about Shopify?

I think the best part about shopify is the functionality and the ease to use the backend platform. You can add products to your eCommerce store in just a matter of minutes. You can also edit the Title tag and meta descriptions, add some good pictures of the product and your product page is ready. Just assign some products and add them to collections and you have a collection or a category page ready in matter of minutes.

What do you dislike about Shopify?

I think the ability to not modify the robots.txt file and XML Sitemap is one of the limitations as those are dynamically generated. At times, there are some changes that need to be made and you don't have control over it.

What problems is Shopify solving and how is that benefiting you?

Easy and quick way to set up an e-commerce website and if you have a lot of products. Make sure you have your products organized into categories for having an organized website for users to surf on.

Enterprise (> 1000 emp.)
Aug 24, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify is worth it"
What do you like best about Shopify?

It's guides you through the whole process of building a e commerce website.

What do you dislike about Shopify?

There's really nothing to dislike of Shopify other than the monthly plans price, I wish it was free

What problems is Shopify solving and how is that benefiting you?

Shopify is fixing the problem of having to code websites and they do it for you pretty by them doing the coding and you choosing the layouts of the website.

Small Business (50 or fewer emp.)
Aug 22, 2022
 Source
Overall Rating:
5.0
Noime T. avatar
Noime T.
Customer Success Manager
Share
"The easiest way to build your online store"
What do you like best about Shopify?

I like that you can connect to different types of fulfillment app like zendrop, importify, and spocket. It is fairly easy to post your product and you do not have to write every single detail because they export every product detail. I aso like the pre-made free template so you would not have to worry about how you want to build the look of your store

What do you dislike about Shopify?

I don't like that it does not integrate directly with alie express, shopee and lazada since I have to use 3rd party app just to import product details and you have to go through 3rd party for fulfillment and it is becoming expensive.

What problems is Shopify solving and how is that benefiting you?

It is solving the difficulty of building an online website with a store from scratch. I don't have to learn how to code or even figure out how I like my store to look because they have a free standard template and you can integrate it with most apps.

Small Business (50 or fewer emp.)
Aug 19, 2022
 Source
Overall Rating:
5.0
GA
Graciela A.
Projet Manager
Share
"Our best colleage / Easy to use"
What do you like best about Shopify?

Easy to use, give us the best information abour sales, clients & product. Have several apps you help you to sell more.

What do you dislike about Shopify?

Nothing, everything is easy to use we recomend to use

What problems is Shopify solving and how is that benefiting you?

We live in Chile and we sell acrros the continent. It is the best tool for sales

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
5.0
Scott B. avatar
Scott B.
Founder / Ceo
Share
"Shopify has made my online eCommerce store possible with the easy to use platform and support."
What do you like best about Shopify?

Shopify provides an all inclusive product, meaning you can get the website and payment processing in one place. The apps that you can add on to increase your store's functionality are great (you do have to keep them to a minimum to avoid a speed issue). Their blog and help system is top-notch so you can find things when you need them. I also like the theme environment. They have plenty of "free" themes to get you up and running, and you can also select from a huge list of developer based themes if you need more.

What do you dislike about Shopify?

You do have to factor in the cost. Between their base plan and some required apps, there are startup costs you have to account for. You also have the processing fee to deal with. I don't like the change they made with not refunding your processing fee when a return is made. You need to keep that in mind when crafting your return policies or you will lose money on a return with a customer.

What problems is Shopify solving and how is that benefiting you?

They have been keeping up with changes and new features. I have been happy with their continued development. I do like that Shopify now offers payment plans via their system. I already have Affirm setup (before Shopify added the new feature), but I think it will definitely help customers and retailers.

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
5.0
HO
Harley O.
E Commerce And Sales Manager
Share
"Outstanding E-Commerce Platform for New Starters"
What do you like best about Shopify?

I'm in love with the Shopify Product and Theme Management Tools as this has been an absolute life saver especially going from a simple website builder such as Wix for our business it has an amazing integrated theme builder already pre-installed and doesn't have that grainy, basic look like Wix does.

What do you dislike about Shopify?

In this case, the most confusing and one thing I don't like about Shopify is the shipping rates section as it can become very confusing however, in the end, it was all sorted by a Shopify staff member so was happy with the outcome.

What problems is Shopify solving and how is that benefiting you?

Shopify is solving a lot of problems for me because coming from a very simple website building tool Shopify has allowed me to explore and be creative with my shop all whilst being a user-friendly platform I have no programming or website development experience and I developed my dream Shopify store all by myself.

Small Business (50 or fewer emp.)
Aug 17, 2022
 Source
Overall Rating:
5.0
Oluwatomiwa O. avatar
Oluwatomiwa O.
Freelance Copywriter
Share
"Amazing, I love it"
What do you like best about Shopify?

It offers a ton of value, particularly for a new seller or someone, not very tech inclined

What do you dislike about Shopify?

I don't have any problems with using Shopify. I love it.

What problems is Shopify solving and how is that benefiting you?

I use Shopify to build e-commerce sites for businesses looking to start e-commerce. it's easy to use and very cheap too!

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
Brandon C. avatar
Brandon C.
Owner
Share
"Good to start selling online"
What do you like best about Shopify?

Easy to use and setup your own online business.

What do you dislike about Shopify?

Makes web design all look the same. Their templates are basic.

What problems is Shopify solving and how is that benefiting you?

Helps beginning entrepreneurs get setup all on one program step by step.