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SocialPilot Social Media Management Software logo
SocialPilot
Streamlined Social Media Management
4.5

( 706 )

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SocialPilot Reviews: 4.5/5 — Highly Rated

SocialPilot Overview
What is SocialPilot?

SocialPilot is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management.

Company SocialPilot Technologies LLP
Year founded 2014
Company size 51-200 employees
Headquarters Walnut, California, United States
Social Media
SocialPilot Categories on Findstack
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Ask Questions about SocialPilot
What SocialPilot is best for?
How does SocialPilot compare to Zoho Social?
What are the pros and cons of SocialPilot?
SocialPilot Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
SocialPilot Features
Ad account / paid ads data via API
Ad campaign creation / boosting posts
Ad campaign creation / management
Ad Campaign Management
Ad campaign management / paid ads
Advanced listening / web & news keyword monitoring
AI / content assistance
AI-powered content assistance
AI-powered content tools / ideation
Analytics and Reporting
Analytics (impressions, reach, engagement, followers)
Analytics & reporting (post, profile, trends)
SocialPilot Media
SocialPilot video thumbnail
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SocialPilot Screenshots
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SocialPilot screenshot 6
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 02, 2026
SocialPilot Social Media Management Software logo
706 SocialPilot Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Mar 15, 2022
 Source
Overall Rating:
2.5
Blake C. avatar
Blake C.
Senior Marketing Consultant
Share
"**Updated** SocialPilot has been more of a pain point than a solution."
What do you like best about SocialPilot?

I like that you can quickly post to several social media accounts by simply clicking the accounts and hitting share now. I like the ability to quickly make graphics through Canva for each post, though I do feel like upgrading and optimizing that feature would add a lot of value to it. I like the schedule suggestions, as they have been spot on for increasing our engagement. I like the analytics. They are very robust.

What do you dislike about SocialPilot?

The process of switching IG accounts to be able to post directly was a 4-day long nightmare. There is no hashtag support. It would be nice if there was a feature that saved your hashtags for each account so that you didn't have to enter them manually every time. We have had constant issues with Twitter. Not one of our tweets from our 7 Twitter accounts has been successfully published due to obnoxious, ambiguous errors. The curated content isn't great, there is almost no content that is even remotely engaging. This would be a great feature to have for the days that you are struggling to come up with content.

What problems is SocialPilot solving and how is that benefiting you?

The ability to post to my platforms very quickly and on the fly. The analytics for each platform are astounding and have truly helped us better understand our audience. We are more productive in that aspect for sure. There are still some kinks to work out before I could measure productivity across all functions of our business.

Small Business (50 or fewer emp.)
Sep 28, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Lot of Potential but Needs Work"
What do you like best about SocialPilot?

I do enjoy that you can post to all social media using Social Pilot

What do you dislike about SocialPilot?

I dislike that I can't tag people on Instagram and Facebook using Social Pilot. i also dislike that you can't post to more than one twitter account at a time

What problems is SocialPilot solving and how is that benefiting you?

None

Small Business (50 or fewer emp.)
Sep 24, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Some bugs, still good"
What do you like best about SocialPilot?

Scheduling parts and posts and in queue.

What do you dislike about SocialPilot?

The desktop freezes sometimes I can't save before I have to refresh and I lost my work. Occasionally It won't scroll down in the queue

What problems is SocialPilot solving and how is that benefiting you?

N/a

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Some functions are not user firendly"
What do you like best about SocialPilot?

multi account management. i can easy switch acounts

What do you dislike about SocialPilot?

it´s not easy to verify a account and upload content. some video codec didn t work

What problems is SocialPilot solving and how is that benefiting you?

i ve problems with posting content in a easy way. it s too many steps

Small Business (50 or fewer emp.)
May 09, 2018
 Source
Overall Rating:
2.5
JT
Jose Tomas T.
Community Manager
Share
"Good product, it complies with what it promises 100%."
What do you like best about SocialPilot?

Analyzing more economical and functional alternatives than Hootsuite I found SocialPilot, its fresh design and its simple interface has turned this almost unknown product into one of the best management tools in social media at a professional level, its programming calendar system conenidos is something that I like a lot, another of the functions that I call bastate the attention is the personalization of the URLs, besides that you can add 9 platforms of social networks, it allows you to obtain a content healing system to always have with that feed your accounts.

What do you dislike about SocialPilot?

In my opinion they should only add the function of automatically posting on Instagram, since other products already have it and it would be a pity that this useful tool is left behind compared to others.

What problems is SocialPilot solving and how is that benefiting you?

When you can have all your social media accounts in one tool, it is always going to be beneficial for your work, saving time in your work is gain, not having to change from one window to another and access from one account to another that is an aid that can not be denied with this software.

Small Business (50 or fewer emp.)
Mar 28, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Social Pilot was fantastic...until we started utilizing team members."
What do you like best about SocialPilot?

I like the web interface for social pilot.

What do you dislike about SocialPilot?

The app is a bit less than dependable when pushing Instagram notifications. It became rather frustrating, resulting in us deploying other softwares for our Instagram publishing needs.

What problems is SocialPilot solving and how is that benefiting you?

Scheduling social has been incredibly helpful, saving hours of work.

Small Business (50 or fewer emp.)
Jan 10, 2024
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Helpful but missing functions"
What do you like best about SocialPilot?

It is a helpful tool to schedule posts but functions are missing.

What do you dislike about SocialPilot?

Reel and other functions are not available. UX can be better.

What problems is SocialPilot solving and how is that benefiting you?

It is helping me schedule posts for multiple social media accounts.

Small Business (50 or fewer emp.)
Jan 09, 2024
 Source
Overall Rating:
2.0
VM
Vivian M.
Founder
Share
"Social Pilot is Improving"
What do you like best about SocialPilot?

SocialPilot is a useful tool for combing a large number of accounts and posting all at once. They seem to continually be improving and adding new features. For the price it is a useful software for our business.

What do you dislike about SocialPilot?

In regards to continually improving, their are core features that should be perfected before new features are added. For example, when adding new GMB accounts one should not have to refresh/load more accounts for 5-10 minutes before accounts can be added.

What problems is SocialPilot solving and how is that benefiting you?

SocialPilot solves the issue of posting to hundreds of GMB accounts all at once. It allows us to create a single post and post it to over four hundred accounts within minutes.

Mid Market (51-1000 emp.)
Apr 11, 2023
 Source
Overall Rating:
2.0
AW
Anna W.
Founder
Share
"Small issues, inconsistent"
What do you like best about SocialPilot?

It's priced competitively and gets the job done.

What do you dislike about SocialPilot?

A lot of minor flaws and downtime. Emails about failed to posts etc

What problems is SocialPilot solving and how is that benefiting you?

It holds all of our key client accounts in one place. It replaces HootSuite for a fraction of the cost.

Mid Market (51-1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
2.0
BA
Brandon A.
Marketing Coordinator
Share
"Social Pilot Review - Social Media Posts (Managing Large Amount of Accounts)"
What do you like best about SocialPilot?

Socialpilot provides you with an amazing amount of accounts you can manage for posts

What do you dislike about SocialPilot?

I dislike the fact that accounts can disconnect at random times, and can just not have the post done. Sometimes errors don't even arrive to your email.

What problems is SocialPilot solving and how is that benefiting you?

It is solving me not having to log into 15 different social medias for 1 post

Mid Market (51-1000 emp.)
Aug 19, 2022
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"I've seen better SM schedulers"
What do you like best about SocialPilot?

Maybe the calendar, it helps me see when and what kind of post will go out. And maybe the post preview as well.

What do you dislike about SocialPilot?

The whole UI. It looks as if it came from 10 years ago. It's just not user-friendly enough. Eg. I would love to bulk upload pictures, then make a generic post and drag and drop where and when I want to use it. This whole post-creation method is just a nightmare. I would love to see a better calendar (which is not by month but I can scroll it continuously). Post menu has a lot of unnecessary options - like there should be only posts option where I can select what kind of view I want to use (or you can select which one you prefer, calendar or the other) - and from there you can create a post etc.

What problems is SocialPilot solving and how is that benefiting you?

It solves only what other SM schedulers solve. I don't have to use the different platforms to schedule posts, but there's only one place where I can manage everything.

Small Business (50 or fewer emp.)
Sep 24, 2021
 Source
Overall Rating:
2.0
DC
Doug C.
Director Of Digital Strategy & Media Buying
Share
"Decent Foundation but Disappointing"
What do you like best about SocialPilot?

We really like the amount of social accounts you get for the dollar. The set-up is easy peasy. Creating groups and posting to accounts is easy. I like how it lets us make changes to each platform in one spot. Overall a great foundation and GREAT value.

What do you dislike about SocialPilot?

Shew, some of the dislikes are deal breakers for us. The reporting platform could use some work. Big problem is you can't choose a custom date range for IG reporting. They say they aren't allowed to, but other similar platforms have the ability. Sometimes, pictures you upload come in looking whacky once posted. Video uploading can be rough to impossible. These are issues I've never encountered at the half-dozen of other platforms I've used in my career. Lots to be desired but I am hopeful they get it right.

What problems is SocialPilot solving and how is that benefiting you?

We needed a place we could post to FB, IG, GMB, and Twitter without breaking the bank for our 25 clients. Some of these clients have 10-15 GMB profiles, so this tool allows us to serve them well without breaking the bank.

Small Business (50 or fewer emp.)
Feb 27, 2023
 Source
Overall Rating:
1.5
BJ
Bob J.
Partner & Marketing Guru
Share
"Basic, but usable"
What do you like best about SocialPilot?

Interface is efficient and easy to use. Calendar view is good.

What do you dislike about SocialPilot?

Too many to list here: • The queue/time slot system is primitive. No shuffle queue. Can't move posts between slots. Can't add to queue on/after specific dates. Can't tag posts/slots. • No media library • No direct Tik-Tok publishing • Mobile app is feature bare, missing many features in desktop.

What problems is SocialPilot solving and how is that benefiting you?

They haven't addressed any of my complaints, despite repeated feature requests. Development is slow. I'm moving accounts away from SP to ones who are develping faster.

Mid Market (51-1000 emp.)
Feb 16, 2023
 Source
Overall Rating:
1.5
Laura M. avatar
Laura M.
Marketing And Content Manager
Share
"Great cost effective way to schedule across platforms."
What do you like best about SocialPilot?

Reasonably priced compared to competitors. Ability to post organic Facebook carousels with Alt. Text. It has significantly advanced over the last 18 months to accommodate many updates.

What do you dislike about SocialPilot?

Sometimes glitchy when tagging other accounts which can be time consuming.

What problems is SocialPilot solving and how is that benefiting you?

Linkedin scheduling

Small Business (50 or fewer emp.)
Nov 29, 2022
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Unpolished"
What do you like best about SocialPilot?

Scheduling is straightforward and easy to use.

What do you dislike about SocialPilot?

Too many posting errors, lack of effective content approval process with clients, no social monitoring.

What problems is SocialPilot solving and how is that benefiting you?

Needed one space to schedule all client social media.

Small Business (50 or fewer emp.)
Sep 26, 2017
 Source
Overall Rating:
1.0
WE
Wikus E.
Business Owner
Share
"Frustratingly poor support."
What do you like best about SocialPilot?

I am so frustrated with Social Pilot, that I find it difficult to think of something.

What do you dislike about SocialPilot?

Bad support. Bad support. Bad support. Did I mention bad support?

What problems is SocialPilot solving and how is that benefiting you?

Nothing