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SurveySparrow Survey Software logo
SurveySparrow
Engage with Conversational Surveys
4.4
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SurveySparrow Reviews: 4.4/5 — Solid Choice

SurveySparrow Overview
What is SurveySparrow?

SurveySparrow is a platform built to empower users to create and share highly engaging, mobile-first surveys while ensuring a chat-like experience. The platform is highly customizable and can be deployed via a webpage, or chatbot (using a conversational format), and can be easily distributed across different audience segments.

Company SurveySparrow Inc.
Year founded 2017
Company size 51-200 employees
Headquarters San Francisco, California, United States
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Ask Questions about SurveySparrow
What SurveySparrow is best for?
How does SurveySparrow compare to Zoho Survey?
What are the pros and cons of SurveySparrow?
SurveySparrow Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
SurveySparrow Features
A/B Testing
Advanced Analytics
AI generation of quiz content
Anonymous Responses
Branding / theme / custom styling
Collaboration Tools
Completion / response limits
Custom Branding
Customizable Templates
Custom tracking / analytics pixel support
Data Export
Data export (CSV)
SurveySparrow Media
SurveySparrow video thumbnail
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SurveySparrow Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 04, 2026
SurveySparrow Survey Software logo
1,903 SurveySparrow Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Apr 05, 2023
 Source
Overall Rating:
3.0
SM
Sarfaraz M.
Founder
Share
"I am Director in TransCar Solutions."
What do you like best about SurveySparrow?

The programming tool is straightforward to operate and create surveys. I could implement logics quickly; it seems complex programming can also be done easily here.

What do you dislike about SurveySparrow?

It is tough to use the traffic from the survey partners, there is no easy reckoner to help. Also the analysis tool which are in built are difficult to use.

What problems is SurveySparrow solving and how is that benefiting you?

It solves the problem of complex programming which is very beneficial to us.

Small Business (50 or fewer emp.)
Nov 25, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Not ease to use form builder platform."
What do you like best about SurveySparrow?

In Survey Sparrow most practical side is the design section, looking so attractive.

What do you dislike about SurveySparrow?

In Survey Sparrow less valuable part is his inconvenience.

What problems is SurveySparrow solving and how is that benefiting you?

I create practical forms.

Mid Market (51-1000 emp.)
Nov 23, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good, could be better"
What do you like best about SurveySparrow?

Quick and easy to use - simple yet powerful

What do you dislike about SurveySparrow?

Being simplistic has it's own flaws, some functionality is missing

What problems is SurveySparrow solving and how is that benefiting you?

Customer Feedbacks

Small Business (50 or fewer emp.)
Nov 23, 2022
 Source
Overall Rating:
3.0
Andrea M. avatar
Andrea M.
Brand Ambassador
Share
"Rewading survey sparrow"
What do you like best about SurveySparrow?

User friendly, easy process. Great layout

What do you dislike about SurveySparrow?

Time consuming, needs better support for our team

What problems is SurveySparrow solving and how is that benefiting you?

Helping accommodate business needs

Small Business (50 or fewer emp.)
Nov 23, 2022
 Source
Overall Rating:
3.0
Daniel R. avatar
Daniel R.
Chief Operational Officer
Share
"It's like Typeform, but with room to grow..."
What do you like best about SurveySparrow?

SurveySparrow does an excellent job when it comes to Survey Presence, feeling clean while maintaining a detailed and engaging feel when taking surveys. It does not have any limitations, and everything I needed was there for me to test out and build upon. The UX has a nice feel to it, and you get a chance to see the craftsmanship that gives this product a lot of potential. My favorite and their most prominent feature throughout the software would include the various dashboards you can import, allowing you to read your data across multiple surveys while seeing everything on one screen. You can start a trial for their software free of charge, and even if you aren't sure whether it's something you want at the moment, they will allow you to extend your trial, once again free.

What do you dislike about SurveySparrow?

While SurveySparrow is doing a good job when it comes to surveying design and feel, their UI can feel a bit clunky at times, and while the user end feels quite nice, there are sometimes where I feel as though there isn't enough direction or sometimes parts of the software can feel like they're missing until I find it in a place I'm not expecting it. The software came out in 2017, so given it's relatively new, there are updates rolled out to fix these sorts of issues, and it's easy to forgive them for those cons when there are a lot more pro's to it. Compared to other software, it can also get very pricy, with their lowest plan coming in at 10 users for $99 a month, and all the way up to $500 a month for enterprise. It's for sure not a software for your average SMB, and for the features, I would say it wouldn't be worth it if you are looking for something on the low end.

What problems is SurveySparrow solving and how is that benefiting you?

WIth SurveySparrow, I can see my data all in one place, without having to compare it manually through different surveys individually. It allows me to be more efficient when comparing data, and reacting to changes I need to make.

Small Business (50 or fewer emp.)
Nov 23, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Easy way to create and share questionnaires"
What do you like best about SurveySparrow?

It is very intuitive to create all kinds of questionnaires. You can test a wide variety of subjects in an intuitive way. I also like the different ways to share it. It's very easy to add your questionnaire directly on your website

What do you dislike about SurveySparrow?

I wish they would have offered a panel feature if you don't want to interact internally or with your customer base. They don't do it for GRPD but they could at least partner with another panel provider

What problems is SurveySparrow solving and how is that benefiting you?

Create questionnaires that are relevant, flexible, with a modern and professional design

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Robust, unique survey tool but quality & UX inconsistencies make for an often frustrating experience"
What do you like best about SurveySparrow?

Survey Sparrow has unique features compared to other survey tools - my favorite feature is the ability to send a survey via SMS or Email using a "relative recurring" share where you can schedule a survey to send based on a custom contact property.

What do you dislike about SurveySparrow?

I dislike the inconsistencies in UX and features across different survey types. It has created unnecessarily complex or unique workflows for our team who works across different survey types.

What problems is SurveySparrow solving and how is that benefiting you?

SurveySparrow is automating what was previously an almost completely manual, personal feedback process in the healthcare industry. The number of responses we have received since switching is comparable to the manual process which is quite impressive.

Mid Market (51-1000 emp.)
Nov 22, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Powerful software - but best used for longer surveys"
What do you like best about SurveySparrow?

Powerful tool for conducting detailed surveys, with multiple question types and logic. The actual user interface for respondents is intuitive and feels much more interactive and engaging than alternative options

What do you dislike about SurveySparrow?

Limited on-site software and functionality for smaller qualitative feedback, such as on-site pop-ups

What problems is SurveySparrow solving and how is that benefiting you?

Conducting large scale qualitative surveys as part of user research and consumer behaviour projects

Mid Market (51-1000 emp.)
Nov 22, 2022
 Source
Overall Rating:
3.0
Ellis JH S. avatar
Ellis Jh S.
Crew Member
Share
"A quick way to create an aesthetically pleasing survey"
What do you like best about SurveySparrow?

Compared to other Survey creation platforms I found Survey Sparrow very simple to use with lots of cool features. It was also helpful to me that the survey looked cool which would encourage people to fill it out.

What do you dislike about SurveySparrow?

I did not find any major downsides to using Survey Sparrow but eventually found that the cost was abit too much for me personally, which led me to use Google Forms as an alternative solution.

What problems is SurveySparrow solving and how is that benefiting you?

I predominantly used Survey Sparrow so that I could receive and review feedback about our organisation from my employees. I did not see our business performance increase, however this was not something I sought to do with Survey Sparrow anyway.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Okay"
What do you like best about SurveySparrow?

Free service is always a desirable thing

What do you dislike about SurveySparrow?

Features not as good as the features in SurveyMonkey

What problems is SurveySparrow solving and how is that benefiting you?

None

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Very brief experience, but the overall impression is positive."
What do you like best about SurveySparrow?

The very user-friendly UI and ease of setting up a survey

What do you dislike about SurveySparrow?

Not enough experience to identify major issues, overall i think it has great use for internal engagement

What problems is SurveySparrow solving and how is that benefiting you?

not sure

Small Business (50 or fewer emp.)
Aug 31, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great tool for basic surveyors. A user - friendly and fun to use."
What do you like best about SurveySparrow?

Great interface and easy to collate answers.

What do you dislike about SurveySparrow?

Bit pricey. You should have options for choosing features from packages for small businesses.

What problems is SurveySparrow solving and how is that benefiting you?

Helpful for basic survey needs and design an easy survey for people to answer.

Mid Market (51-1000 emp.)
Aug 30, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Seems to have good customization options, but difficult to implement"
What do you like best about SurveySparrow?

the different options used to present surveys. You're not limited to just one way of presenting it to your users.

What do you dislike about SurveySparrow?

We actually couldn't implement their code and to get the survey working on our staging environments. We moved to another platform that was easier but had less options.

What problems is SurveySparrow solving and how is that benefiting you?

capturing audience insights and likelyhood to engage.

Small Business (50 or fewer emp.)
Jun 04, 2022
 Source
Overall Rating:
3.0
AP
Artin P.
Founder & Ceo
Share
"Poor account management"
What do you like best about SurveySparrow?

Clean, simple user interface and good suite of analytics tools

What do you dislike about SurveySparrow?

My point-of-contact at SurveySparrow was unprofessional and not attentive to our requests.

What problems is SurveySparrow solving and how is that benefiting you?

Collecting and analyzing data from our survey participants.

Enterprise (> 1000 emp.)
Nov 24, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"It is a good tool however has a chance to improve UI"
What do you like best about SurveySparrow?

The navigation experience on the tool is good

What do you dislike about SurveySparrow?

Configuration was tricky for test runs and delays to complete the process

What problems is SurveySparrow solving and how is that benefiting you?

We are trying to include our product users in the feedback process early on

Small Business (50 or fewer emp.)
Nov 24, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"A worthy alternative to SurveyMonkey"
What do you like best about SurveySparrow?

Survey Sparrow offers a big range of features that should fit most businesses needs.

What do you dislike about SurveySparrow?

Some of the features felt like they weren't completely polished.

What problems is SurveySparrow solving and how is that benefiting you?

NPS Surveys. These are a must-do for any business, I cannot emphasise that enough.

Small Business (50 or fewer emp.)
Nov 24, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"good features but doesn't have the professional look id like."
What do you like best about SurveySparrow?

SMS survey. I liked the ability to send out surveys via SMS text.

What do you dislike about SurveySparrow?

The overall look is very casual. There would be a nice professional template to change to.

What problems is SurveySparrow solving and how is that benefiting you?

Ability to contact all users through different platforms.

Small Business (50 or fewer emp.)
Nov 24, 2021
 Source
Overall Rating:
3.0
AF
Abbi F.
Marketing Manager
Share
"Good just not great"
What do you like best about SurveySparrow?

Easy to understand, UI is great, support & comms also great

What do you dislike about SurveySparrow?

Not enough features available out of the box/on lower plan compared to competitiors

What problems is SurveySparrow solving and how is that benefiting you?

Good survey tool

Small Business (50 or fewer emp.)
Nov 24, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Free trial is not enough to really get most of the features"
What do you like best about SurveySparrow?

Usage of images on the close-ended questions, easy to use survey builder

What do you dislike about SurveySparrow?

Free trial should be longer to really grasp what the tool has to offer. The learning curve is longer than the given period.

What problems is SurveySparrow solving and how is that benefiting you?

Getting customer feedback. Is easy to start and deploy your first survey.

Small Business (50 or fewer emp.)
Oct 04, 2021
 Source
Overall Rating:
3.0
Amit U. avatar
Amit U.
Research Assistant
Share
"Quick to create and Customize and perfect to collect information for Research"
What do you like best about SurveySparrow?

I really like the tons of customization options and how fast the whole thing can be done. I also want to mention the quality of UI, it really makes a difference.

What do you dislike about SurveySparrow?

As a student, I can't say I am the biggest fan of the pricing But I guess it's worth it as it gets my job done. So at the end of the day, i would recommend SurveySparrow

What problems is SurveySparrow solving and how is that benefiting you?

Data collection for Research

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Almost amazing, but a little buggy."
What do you like best about SurveySparrow?

The creative/logic-based way I can create a survey to be unique for each person.

What do you dislike about SurveySparrow?

Lack of customization inside the survey questions. Little to no formatting options beyond the general building segment of the app. Also, some questions (i.e. the contact form) don't let you move the options around, which forces you to recreate question/option lists every time you want to change/correct something.

What problems is SurveySparrow solving and how is that benefiting you?

We have used it to gauge the heartbeat of our church and get people plugged into ministries.

Small Business (50 or fewer emp.)
Sep 25, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good features but need little working around"
What do you like best about SurveySparrow?

The animation of the transition and visualisation is good

What do you dislike about SurveySparrow?

The features aren't flexible. Sometimes it's difficult to edit certain features

What problems is SurveySparrow solving and how is that benefiting you?

Created a survey form for the event I conduct

Small Business (50 or fewer emp.)
Sep 24, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Simple and easy to use, fits perfectly for edu-tech surveys"
What do you like best about SurveySparrow?

* Easy to get familiar with the interface * Analytics

What do you dislike about SurveySparrow?

* Performance of the application in terms of speed

What problems is SurveySparrow solving and how is that benefiting you?

* I was able to generate valuable feedback and run definite surveys for cohort-based workshops - it made my life easier * Only problem is customizations can become overwhelming when we're in hurry. May be those can be made intuitive in a optional way

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Interesting option"
What do you like best about SurveySparrow?

Cost was reasonable. Surveys were easy to create and visually attractive.

What do you dislike about SurveySparrow?

Support was spotty. Reports did not meet my expectations. I was looking for the ability to edit reports and did not like the word clouds and word lists that were placed about each set of comments.

What problems is SurveySparrow solving and how is that benefiting you?

Project feedback

Mid Market (51-1000 emp.)
Sep 23, 2021
 Source
Overall Rating:
3.0
JL
Jean L.
Customer Experience Project Manager
Share
"User-friendly platform but comes with some limitations"
What do you like best about SurveySparrow?

1. My account manager, Arun. 2. Easy to build NPS Surveys 3. Seamless integrations

What do you dislike about SurveySparrow?

1. Dashboards limitations 2. Data, reporting and dashboard analysis not as robust as others 3. High cost of plans does not justify with the features provided

What problems is SurveySparrow solving and how is that benefiting you?

Able to collect customer's NPS and CSAT but need more enhancements on reporting

Mid Market (51-1000 emp.)
Jul 01, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"amy's feedback on surveysparrow"
What do you like best about SurveySparrow?

The options to customization, the user friendly dashboard - notifications. The team support.

What do you dislike about SurveySparrow?

Modifying user info was annoying and costly - at times we would just have to buy a new survey.

What problems is SurveySparrow solving and how is that benefiting you?

gathering feedback - able to host data in a clean format to build a story

Small Business (50 or fewer emp.)
Apr 15, 2021
 Source
Overall Rating:
3.0
CS
Charlie S.
Cmo
Share
"A lot more expensive for an upgrade than other services"
What do you like best about SurveySparrow?

I like the custom logo and URL's as well as the tracking feature

What do you dislike about SurveySparrow?

How expensive the upgrade is and how we can't get white labeling

What problems is SurveySparrow solving and how is that benefiting you?

Unified survey with a customized brand festuee

Mid Market (51-1000 emp.)
Feb 18, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Just an okay"
What do you like best about SurveySparrow?

Easy to navigate to write questions. Easy to move up or down the questions.

What do you dislike about SurveySparrow?

Each time to click the Review (preview) button, you are brought back to the first question. I like to re-start the preview from where I left off at the previous time. For a matrix question, it took me a long time to figure out to fix the columns within one screen. Thirdly, your customer service rep could not solve my problem or question right at all. Anyone I've contacted with. The rep should be very aware of the tool!

What problems is SurveySparrow solving and how is that benefiting you?

We use the SurveySparrow for our internal survey, not for the external organization. Cost effective. When we need to capture the latest scenario (e.g. online teaching forced due to the pandemic).

Small Business (50 or fewer emp.)
Sep 11, 2020
 Source
Overall Rating:
3.0
MW
Mark W.
Founder
Share
"Good product but auto-renewal is a scam"
What do you like best about SurveySparrow?

The product did what was promised and met our expectations.

What do you dislike about SurveySparrow?

The auto-renewal for subscriptions is a scam. I don't understand why businesses do this kind of thing because it destroys their reputations and reduces the chances of returning patronage. I sucked it up when it first happened in May 2020 on the caveat emptor principle, but I'd asked for the auto-renewal to be cancelled before it fell due again in November. I was promised this would happen by the end of August but it's still there, so now I have the hassle of asking my bank to block the transaction from this end or get shaken down for £600.

What problems is SurveySparrow solving and how is that benefiting you?

It met our expectations for a public consultation survey.

Small Business (50 or fewer emp.)
Sep 09, 2020
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Data Worth Collecting!"
What do you like best about SurveySparrow?

Fast, affordable and customizable to move the review to a conversations!

What do you dislike about SurveySparrow?

Open/participation rates could always be higher;-)

What problems is SurveySparrow solving and how is that benefiting you?

Customer service, employee performance.