Twilio SendGrid Email API Reviews & Product Details

Reliable SMTP server, good Api and excellent deliverability inbox rate. The web dashboard is easy to use and offers good number of features.

To hard to work with bounces emails, log export and reputation management.

Newsletters, Transactions being sent correctly without going to spam box where the user rarely looks.

The API is quite simple to use and there are a lot of tools that can integrate with Sendgrid

The logs about your email sending history could be more detailed

Our business problem is to replace manual sending of email based on customers events by API-triggered emails

Affordable for large databases. Easy to manage unsubscribes and other bounces. Testing is easy and flexible. I have had great success with my support team. She is easy to get ahold of and answers all my endless questions quickly.

New Marketing newsletter system is a bit pricey. We are already paying for Marketo and your new system would almost double our email marketing spend. The features look cool, but since our database is large, it would be pricey. Also there should be an easier way to get a list of people who do various actions with the emails. List of links leads clicked on and the ability to export a list of people who opened the email as easy as it is to do that with unsubscribes.

Biweekly newsletter to ~600k leads. No other solution we have found has been so affordable for such a large and regular audience. Also it is great to have a product that integrates easily though APIs so we can use it for transactional emails.

I like how you can schedule emails in different ways, and those emails are sent on time.

The new UI makes it difficult to access statistics on emails sent/opened/clickthroughs.

We need to inform customers of their business metrics and to increase engagement to our product.

Solves all our cares for trasnactional emails. We use sendgrid as extension to our CRM for better and reliable results in transactional emails.

It is not that intuitive to connect and template management could have been better. The editor in Sendgrid was not the best compared to competitors

We use it for internal and external transactional emails.

The ease of use and integrations Twilio Sendgrid has to offer is just amazing, A/B testing is also good. I like how easy it is to track and change different aspects of emails based on performance.

There is nothing to really dislike twilio but they could make improvements in the user interface.

Twilio SendGrid allows us to communicate with our clients through delivering emails in their inbox directly from our crm.

Easiest integration. We have integrated with Moengage and email campaigns via moengage with Sendgrid email API is seamless. Compared to competitors, we find its easy to handle. Better delivery as well!

No cons as of now, as we find delivery is also great and integrations with multiple martech tools is also easy. Seperate dashboard for emails spams would have been better.

We send millions and millions of emails to isers across globe. Integration with moengage helps us to segment users and send curated mails to all those users via API

Integration is easy with website or application. It has capability to handle large volume of emails. Analytics feature is good to provide performance of the mails including open rate and bounce rate.

Pricing model might be disadvantage for large businesses as the charges are based on number of emails sent but it can be beneficial for small businesses at the same time.

In our business, customers need to be informed at every stage for their account activation, password or other profile changes, when their order is ready, when they left something in the shopping cart etc. All these can be sent very well and tracked using Twillio SG Email API.

The documentation available from Sendgrid is comprehensive. We were able to integrate their API into our website quite easily.

They used to have an option to BCC all outgoing emails, but since they claim that that particular feature was underutilized, they removed it from their feature set.

We needed an email service provider that we could use for outgoing email since Gmail/Google have daily outgoing mail limitations. We chose to go with Sendgrid since we were offered a discount/account credits due to our status of being a Startup business.

Sendgrid allows me to send my emails direct through its servers from my preferred email client using the address I've associated with it, rather than forcing use of its own web interface.

Other than being a cheapskate who wishes everything was free, nothing! An update: Since I wrote my initial review of Sendgrid, it has been acquired by Twilio. The fallout from that is not terrible, but I wouldn't describe it as especially positive either. Prices have increased, and sending from my preferred email client was made more difficult (from a standpoint of having to set up everything again) by ending the ability to use an SMTP username/password and requiring generation and use of API keys instead. On the whole, I still appreciate Sendgrid. I haven't found a better deal for the money for my personal use case (sending op-ed columns to a large list of newspapers three times a week). My impression is that Twilio has added several new features to the service. While they're not applicable to my use case, they may be to yours.

Sendgrid seamlessly handles bounces/bad addresses so that I can keep my list clean. It also proactively addresses spurious additions of its servers to spam lists like Spamcop so that my emails actually get delivered.

everything is straight forward and intuitive Ther r was easy to find guidance online and sendgrid resources were easy to follow for someone who knows nothing about the platform. The website was always well presented and there was no issue finding help in the website. I really dont have anything else to share about send grid. my experience was a bit more limited

Not many suggestions on application of your many tools Not knowing anything about the platform there was nothing that caught me or suggested I use other features. I was able to get done specificially what I went in to do but I didint find any other interesting tools along the way

we had a text platform set up through twilio and another platform we use for scheduling. send grid bridged the gap between apis for us\ with the send grid integrations we were able to connect two of our most used platforms There wasnt much else that send grid helped us with beyod that

The email tracking capability that allows us to know exactly who opened and clicked our emails that allows us to follow-up with them.

It is best used for those that are experienced with coding.

Sending our mass emails to members and potential members with ease.

SendGrid works - every time. The APIs are always on. The UI is always available. Just a very nice reliable product.

The UI is not very intuitive. The price is rather steep.

Send transactional emails for our product.

Getting setup and running was a smooth and seamless process. We switched over from Mandrill after they decided to combine the product with MailChimp and increase pricing. SendGrid even offered a similar plan with free credits to make the switch a no-brainer. Soon after we started paying for an account due to increased Email sending. However from the first level to the next is a big price increase for a small business getting started. Being a small niche SaaS product and having the white labelling functionality is great, helps out customers trust in us more which is a huge benefit. Tracking covers a lot of statuses which is great at an overview, however there is also times where this is inaccurate. We use the SendGrid API as well as SMTP and found it super simple to setup with a number of libraries available and good documentation.

There hasn't been too much to dislike at this point. We have had some minor problems with SMTP timeouts from time to time but they normally recover after a few minutes, not really ideal for some of our messages. Support can be slow to respond to questions from time to time. Had issues with shared IPs being blacklisted and being at the mercy of SendGrid to resolve or pay the huge jump in price for a small business getting started without funding to get a dedicated IPs and a Pro account. Needing to have a PRO account for sub user management.

We allow our customers to craft their own internal emails to send to their own employees using the API and also send app based transactional emails using SMTP relay.

Service works without interruptions, good offering for startups using windows azure (+25K free emails/month)

When clicking to edit transactional templates, the service promotes marketing campaigns

Sending emails for authentication/authorization for our cloud app

This is a great software when you have THOUSANDS of emails to send. It helps send without bugs and issues.

I dislike the quirks that come up when sending so many emails.

We are sending weekly newsletters to our clients. We are seeing the open rates are higher

What I've always liked about SendGrid is how it takes the complexity of SMTP servers and abstracts that away so I don't need to worry about it. It can be quite complicated to setup your own SMTP servers and this is a great solution. The time we've saved has been substantial. I also like the flexibility to use the API version as well.

I wish that the limitations for the free account were a little higher, as we have a number of low-use websites using the same SendGrid account and we are reaching our limit faster than I excepted.

We use SendGrid to deliver notification emails from various systems and websites. We have saved countless hours by using SendGrid instead of setting up our own SMTP servers.

Deliverability is good. High open and click rates.

Integration is not easy. Customer service is so so. They are stringent on who you are sending to and how you send.

Beats manually sending emails. I think deliverability is best of all email services that I have used like mailgun. Better than Gmail for sure.

Easy to use. There's simple libraries or you can use SMTP.

Not entirely reliable. I've had them stop valid deployments because of concerns around spam; I've had: multiple instances where their engine slows to a crawl for unknown reasons before speeding up again; complaints that links don't work (link tracking server occasionally down for a few seconds); no emails deployed for a period of six hours. I use Sendgrid instead of SES or my own server because it is supposed to be rock-solid. It's just not quite good enough.

Reliably deploying emails on behalf of our clients. We developed a smart customer messaging engine (CME) and have a lot of experience around marketing journeys and maintaining customer conversations, but we wanted to stay away from operational delivery. Using a third party for delivery means we do not need to develop the reliable infrastructure needed in operational management.

Easy to step up - great plug in for word press - like the white label IP option at higher level. Easy to set up transnational emails. The marketing templates are easy to set up but limited. Tracking data is solid.

Marketing email templates are limited and look the same. They need to add some new templates that are newsletter centric. Also cold use more e eCommerce templates.

Easy to set up client campaigns and track metrics also their list management product is very good. Would recommend cleaning list before using product.