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Wistia
4.6

( 566 )

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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

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What Wistia is best for?
How does Wistia compare to Vimeo?
What are the pros and cons of Wistia?
Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
Wistia video thumbnail
Wistia - Wistia Homepage
Wistia Screenshots
Wistia Homepage
Wistia Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 25, 2025
Wistia Logo
566 Wistia Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
May 19, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Game Changer Vendor, Fantastic Partner In The Video Space"
What do you like best about Wistia?

Easy to use and train new team members on. One less thing we need to worry about.

What do you dislike about Wistia?

Support is hard to get a hold of a person, generally, it's not an issue since the product is so easy to navigate but something to be aware of if you are a new user coming into it. They used to send me free t-shirts but that stopped.

What problems is Wistia solving and how is that benefiting you?

Data analytics on video views and integration to CRM and Marketing Automation Platform.

Enterprise (> 1000 emp.)
May 17, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Useful"
What do you like best about Wistia?

Replace media feature, automate captions

What do you dislike about Wistia?

Nothing, it's really great, good job Wistia

What problems is Wistia solving and how is that benefiting you?

Génération of captions IS really useful to me

Mid Market (51-1000 emp.)
May 16, 2023
 Source
Overall Rating:
5.0
Rick S. avatar
Rick S.
Director Audio/Video Services
Share
"Wistia review"
What do you like best about Wistia?

Wistia is very user-friendly and easy to use and manage, especially for our Sales people. We also like the ability to generate automated captions as srt files and transcripts. Love how easy it is to embed links and to update them via the 'Replace Media' functionality when they need to be updated, without having to do it manually. Haven't had the need to use CHannels yet, but I like that feature as well for doing a series of episodes.

What do you dislike about Wistia?

Would like the option to get the automated caption files as .vtt file format in addition to .srt files. Would like more options to create and organize sections on a project page. Would like the ability to create custom branded client pages within our Wistia account. Would like better, more robust search functionality.

What problems is Wistia solving and how is that benefiting you?

Video reviews and approvals, sometimes delivery to clients via download, but especially as a Sales & Marketing tool to send out links to demo videos, embed in PowerPoint pitches, etc. We also embed in client branded webpages that we create outside of Wistia.

Small Business (50 or fewer emp.)
May 16, 2023
 Source
Overall Rating:
5.0
Marisa E. avatar
Marisa E.
Web Developer
Share
"Great for Small Businesses!"
What do you like best about Wistia?

I like how easy it is to upload webinars, replays, or any other video that we have into the platform easily. I also like how we can add transcripts, captions, and thumbnails and those can automatically update anywhere that the video has been embedded. We've been using Wistia for many years now and it has made it so easy to have one place with all of our videos and easily embed them on our website.

What do you dislike about Wistia?

We were originally on grandfathered pricing so now that the pricing is going up, it does feel like a significant jump for us. It no longer seems to be the cheapest on the market like it was when we started. But we have had no other complaints so we've stuck with it.

What problems is Wistia solving and how is that benefiting you?

Wistia is allowing us to put our videos on our website and have it actually use our branding. We can adjust the player color per video or across many videos easily. We can add captions or transcripts quickly and the back end has made it really easy for us to find videos that we're looking for.

Enterprise (> 1000 emp.)
May 16, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wistia is Better than YouTube, for company videos"
What do you like best about Wistia?

Wistia is Better than YouTube, for company videos. Wisita provides the capability to add the ADA or Adult with Disabilities Act files for our property website videos for Greystar/greystar.com. Wistia makes everything so easy under the "Customize" section to upload the Audio Description and Caption files. I like the connection with 3Play Media for saving the captions and transcript. With YouTube, I have to add a second video and include the wording " with Audio Description" in the title of each video. It can be a lot of work at times. Thank you very much for this feature.

What do you dislike about Wistia?

Not being able to return to my previous search after searching for a video. And I would like the capability to purchase a "Wistia" in the Metalica font t-shirt. Not having the ability of a private channel that others cannot see videos uploaded.

What problems is Wistia solving and how is that benefiting you?

Making video posting to our website, greystar.com so easy. It helps with my workflow, outside of my video posting duties.

Enterprise (> 1000 emp.)
May 16, 2023
 Source
Overall Rating:
5.0
Todd C. avatar
Todd C.
Digital Marketing Manager
Share
"Amazing platform - intuitive and great features"
What do you like best about Wistia?

Customizability for colors, thumbnails and HTML/descriptions. I also like how easy they are to share, embed and you don't get inundated with similar video suggestions.

What do you dislike about Wistia?

It'd be nice to have users easily search for or find your videos on Wistia, similar to YouTube.

What problems is Wistia solving and how is that benefiting you?

Custom features, able to upload/replace video in place are the best features that stand out from other platforms.

Small Business (50 or fewer emp.)
May 16, 2023
 Source
Overall Rating:
5.0
Cristian J. avatar
Cristian J.
Founder And Ceo
Share
"Super simple and reliable"
What do you like best about Wistia?

It is a great tool to store and organize video content for our businesses. From sales materials to learning resources its our go-to service for video hosting.

What do you dislike about Wistia?

The older version took a substantial amount of time to encode videos. The latest version works much better.

What problems is Wistia solving and how is that benefiting you?

It solves video hosting and streaming for our business.

Small Business (50 or fewer emp.)
May 16, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use and constantly improving"
What do you like best about Wistia?

I love their captioning service, which continues to improve. The AI-generated captions are now 92% accurate and free! This is an improved service because it used to be less accurate and cost 25 cents per minute. Use this as just one example of how Wistia continues to make its platform better for its users.

What do you dislike about Wistia?

When we upload transparent videos to wistia, it displays with a default black background with no option to change this.

What problems is Wistia solving and how is that benefiting you?

Wistia gives us a platform to embed our videos easily and beautifully on our website.

Enterprise (> 1000 emp.)
May 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"So agile and user friendly!"
What do you like best about Wistia?

The Wistia interface is intuitive without being cluttered. A new user can jump in and start using it immediately and with a few minutes of training, can be a super-user. It is easy to upload, arrange and manage files. I love that I can customize the embedded videos with my preferred thumbnails and window size. The feedback through the metrics is easy to interpret and separate the data. Their support staff is amazing and did everything in their power to make sure we were set up with best practices and help with questions at the drop of a hat.

What do you dislike about Wistia?

Everything about Wistia has been great for our team, zero complaints.

What problems is Wistia solving and how is that benefiting you?

Wistia is solving our video file management issues. The videos are easy to upload and retrieve later, as well as embed and customize how they are presented to the viewer.

Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
5.0
Kelly W. avatar
Kelly W.
Marketing Manager
Share
"Marketer's best friend for video platform"
What do you like best about Wistia?

The ability for a marketer to easily do things like customize thumbnail, add alt text, add annotations, edit title and descriptions, and get responsive embed codes for placing the video in blog/email/website content. The efficiency of the 'automated' features like being optimized for website page speed performance and that the search engine meta data is automatically packaged with the video to improve website SEO; auto-generated captions with the ability to correct any typos; embeddable channels-like experience so you can easily showcase all your videos on your website in a way that benefits SEO instead of just using YouTube. HubSpot integration features such as lead-gen forms and property sync so you can lead score and nurture based on video metrics. Wistia customer support is awesome when issues do arise!

What do you dislike about Wistia?

Analytics are somewhat limited and the project folder structure isn't super intuitive — it's sometimes glitchy to move a video from one project to another.

What problems is Wistia solving and how is that benefiting you?

Being able to host and embed videos on our website in a system that is optimized for search engines and integrates with our CMS and CRM. As a result we can generate website traffic and engage leads from our videos.