Wistia Reviews: 4.6/5 — Highly Rated

We like that we can share videos with customers without all the advertising and recommended videos that come with YouTube. Some of the customizations (like end screens, CTAs, playlists) seem a little more high end. Customized branding.

Doesn't have the same organic audience as YouTube, so we end up posting videos to both. People can leave comments without being logged in, so responding to their comments doesn't send them a notification.

Sharing videos with internal team members and customers. Clean look without all the distractions.

Very easy to navigate and customize video options. Easy to upload, customize, share and embed videos.

Sorting features on videos wasn’t the best. Time consuming to look through videos to find the one you’re looking for.

Video hosting. Easy to share and embed videos that are hosted on Wistia. Easy to customize video options, even for someone who is not very technologically savvy.

Fast and lightweight player. Great tracking for viewer attention and retention. Constantly being updated with more and better features. Good support.

It is not cheap, and as new features have been added, rather than building into current product, they add a new more expensive tier for those new features.

Tracking video view, learning when people stop watching a video is valuable to learn what did not work. Password protected content is good. And new Channel feature, great, but again it is a new higher cost tier of membership

I really liked the intuitive way we could embed the video into our website and we also used it a lot to create videos which were then used by our marketing teams for promotion campaigns. Finally I want to highlight how intuitive it is to use.

There is not much to dislike about the product but my only suggestion would be the addition of a custom play button in the player.

Ability to share videos securely and embed them into our website. Also to create videos which can be used in our PPC campaigns and other marketing materials.

The customizable styling of the video player is great.

Annotation links can't be placed anywhere you want on the video.

We needed a sleek way to provide video content offers. Wistia looks better than YouTube.

The ability to customize the appearance settings of the video. Also it connects to our CRM (Marketo) so when leads submit their email address to watch the video they're automatically added to our database.

Sometimes it takes a few tries to have your changes saved which can get annoying after a while.

Hosting our webinar recordings. We embed them in our resources library and also share them on social. Being able to capture email address allows us to advertise them and track our ROI.

We started using Wistia for two reasons: we needed a tool that companies wouldn't block (many companies block youtube access for employees in our industry) and it integrated with our marketing automation system, HubSpot.

It doesn't have the level of SEO impact that youtube does. It's reporting is ok but limited. It was fine for what we needed though.

We needed a tool that companies wouldn't block (many companies block youtube access for employees in our industry). It allowed us to create videos that we should send to our clients that were accessible in the workplace without having to get their IT teams involved.

Features are quick and easy to learn and use. Very handy popover embeds, social sharing, and customization options and drilled down analytics. New player Vulcan seems to be a positive upgrade as well.

Doesn't have it's own community of searchable videos like Vimeo or Youtube would have. So all your views have to come through a shareable method that you, the marketer initiates.

It's an easy way to store and share product videos for us, as well as organize and share webinar recordings of continuing education courses we offer. Easy integration with HubSpot and deep analytics are two benefits we see so far.

Mobile video playback. The ability to customize the player and style it to match a particular website. Gating video content with a conversion form, or placing it at the end. Analytics and integration with CRM / Marketing Automation systems.

I had some issues getting the player to behave consistently on certain responsively designed pages, but with some tweaking it was doable. Not using youtube as a player could conceivably hurt your SEO with Google.

Leveraging video content for digital marketing. Adding a polished video player to website.

Wistia is easy to use for those without extensive video marketing experience. It's easy to embed videos on your site, customize the look and feel of the player, and add CTAs.

Have had some small issues with video formatting for webinar recordings and web platform runs slowly at times.

Wistia allows us to post videos on our site and track engagement and event specific viewers through the HubSpot integration.

Wistia has amazing features on top of their video hosting and video player. Their embedding tools for your website have been a big plus for us, and we are really looking forward to kicking off using the segmented video tool that allows our viewers to skip to specific "chapters" of our video.

Not much to dislike. Can be a bit expensive, but we got our license at a promo rate.

- Embedded video player on our website - Video storage and management

Wistia is a great tool that is simple to use, easy to configure and a perfect solution for video marketing. Easily embed video into your website or blog and configure it using many options that Wistia provides. It's easily customizable to fit your look and needs, and it's dead simple to embed videos for both desktop and mobile viewers. Wistia integrates into many other tools, and we use it directly integrated into HubSpot. This allows us to see exactly what our customers viewed, how many times, what sections they replayed, etc. It's nicely designed and easily configurable, which makes it fast to get video online and in front of our customers. Wistia provides awesome marketing tools along with analytics to help drive success with video marketing. Being able to see analytics on what was played, where a viewer started/stopped/replayed, etc. is awesomely helpful. We've been able to fine tune our videos based on the analytics to help drive more engagement! They also have a great blog that covers helpful video marketing tips and topics.

I honestly cannot think of a single thing that I dislike about Wistia.

We wanted a way to track video views, while also knowing exactly what parts of our videos were performing well. Wistia provides exactly that, while also integrating directly into our marketing platform.

We are an integration partner that has started using Wistia instead of trying to build out our own hardware infrastructure. Easy integration into our existing web builder social network platform. Value i.e. price and services offered

Customer service is somewhat lacking - in other words - they seem a bit busy and unable to provide timely responses to tickets even for a paid customer.

provide streaming video services and video archiving customers with playback for our social network software and video download customers

Wistia is great for hosting video on our website to offload bandwidth from our server. The integration with HubSpot is great, as many others don't do this. Their videos stream fast, have a HTML 5 player which fails over to flash if the player isn't compatible, and the player is unbranded.

Although we pay for the unbranded player, if the user right clicks on the video, they are still prompted with a menu that mentions Wistia and has a link to their website.

Wistia allows us to stream video fast, without having to encode multiple versions of the same video. The ability to auto-detect the browser type, as well as bandwidth makes it very simple for us to upload a single video and have it automatically converted.

I love the animated thumbnails, and how easy and seamless it is to apply company's branding to the player.

Very low amount of videos that can be uploaded per plan. High cost of adding additional media if you exceed the quota.

Embedding videos on various landing pages

Wistia offers a great way to host videos that you can embed on your website or other marketing assets in a customized and branded way. It also offers nice features to collect leads within videos. Overall it helps you have a more professional look on your website compared to using embedded YouTube or Vimeo videos. We also use it to host our various podcasts, it's nice that we can do it in one platform.

The features for organizing your files are not always 100% straightforward. Sometimes it's hard to find what you're looking for, when you have 1000+ media uploaded already. I'd also like to have a feature for having the same media in multiple channels without uploading them twice.

We're using Wistia as our central platform to host videos and podcast episodes, that we can embed on our website, or use in other marketing assets. We're also using it as a distribution channel for our podcast episodes, as after uploading the episodes to Wistia, they are automatically synced to all major podcast platforms. We like that the media player can be customized by our brand colors and look and feel, and that we get detailed analytics on how people interact with our content.

Good space to upload work in progress files to be reviewed by our producers when a project is being edited.

The removal of the comments section as that was useful for send links to clients externally

It is a good place for us to house the final versions of various projects we have worked on the use as references and send to potential clients. Also for the uploading of WIP files as mentioned above

No advertisements on the platform when compared to platforms like YouTube

Reporting and analytics can be better. One is unable to see enagagement statistics for each region / channel.

Customer education and engagement using video content

Ease of use. It integrates into EPI Server.

I haven't been able to dive into many of the features yet. For what I'm using it for, it works.

No one wants to locally host videos.

It is easy to use and to navigate around. Menu selections are all very clear as well, making it easy for a beginner to learn and pick up the functions easily.

Ability to park 1 same video into different folders.

Storing and uploading videos easily for marketing usage

Wistia makes it dead simple to host video content and add templated experiences for use on our web embeds, social media posts, etc.

Some of the integrations aren't easy to get value from, and require a heavy operational lift in order to stand up and create value.

Wistia solves our video hosting and embedding needs for our various web properties. It also gives us control of delivering CTAs and add-ons to our video content.

I like that it's easy to put a larger video into chapters and organize the raw product. In my role I record demos and then need someone to 'package' it into the right format, edit, create chapters or splice together. I've had several solutions be used for the 'end product' and Wistia made it easy for all.

I didn't experience anything that made me dislike the product!

As mentioned above, I needed to not spend a ton of time recording or re-recording due to time constraints. It's always hard because inevitably the dog will bark or something, so being able to drop different types of raw recordings on my fellow team members and know it's not a heavy lift for them is less pressure on all.

Searchable closed captions within multiple videos are fairly good, and the platform handles a fairly large number of videos with reasonable ease. Security is good and superior to Vimeo, which we had used previously.

Across the board, Wistia alone can be clunky and the indexing options for uploaded material - both videos and their captions - could be more robust. Would like to see more backend content management structure.

management of a library of several hundred technical videos allows us to deliver those materials with reasonable security to clients across the world.

One significant factor I like is the content library and how it is organized. It is easy to collect videos based on different projects for our team and use in other areas of our business. Also, we can embed the videos in various places where we need them.

There are some editing features that could be updated and improved like adding images to videos

We needed somewhere to quickly edit videos that were not always professional and make them look professional enough to put on our website and use on social media posts

Video is an integral part of outbound prospecting. The easy-to-use recorder and editor make this functional for a large team without too much in-depth training.

Wistia has led to a lot of strife for our sales reps. Because Wistia operates as a browser extension, its functionality is reliant on internet speeds and connectivity. In an office environment, this was an issue, but since work from home began, it's become a nuisance. Everyone has different internet access, and there are more variables in the mix. Videos recorded and edited never upload or are lost entirely. If Wistia created a native app, like Loom offers, this would not be an issue. And our reps wouldn't lose time and effort to internet-related problems. Our reps have turned to other tools like Loom.

Wistia allows our team to create custom and generic videos for outbound efforts.

Wistia is easy to use and customize to match your overall branding. We really appreciate having a non-YouTube option to host videos on our site with an intuitive player for our visitors.

Wistia isn't cheap - we pay more than $100 per month when there are obviously cheaper (free) options out there like YouTube. That said, if you have videos that your users are engaged with it, it's well worth the expense for most businesses.

Wistia gives us a non YouTube (Google) option to improve the user experience on our website. It helps us connect with potential customers and we believe, make us more credible.

I'm Japanese, so I'm not good at English. Like best about this service is can post videos on the home page with a simple operation. Add autoplay, break sections, etc... I think the freedom to cite any page as long as you upload the video is great.

I feel that the analysis function is insufficient. It should be analyzed by analytics, but it is easier to use if, for example, the gender and age of the viewer are displayed on the analysis page. This is unavoidable, but I am also troubled by the fact that it does not support Japanese.

The reason for using Wistia is its intuitive platform and ease of pasting tags. Account management is easy as multiple employees have access to one platform. I am happy that the time to encode is short and the time from uploading the video to publishing is very fast.

The ability to upload a video quickly and easy, with set chapters for each section of our video, thumbnail either for the video set by either image or a set point in the video, and the ability to easily add captions and ensure accessibility for users has been achieved.

The time it take to replace video or upload multiple videos for me is extremely long and could be made more user friendly. Also the inability to have hidden tags on videos such as version control etc.

for us the ease of upload and sharing is really important as is the customer engagement piece letting us see which content is being used the most and which may need removing or updating.

The video customization options, the auto sub-title generation and the high-level analytics

Wish the analytics were more customizable, don't love the design of the Podcast page

A single platform to host all of our video footage for our website and social media. Allows us to keep our YouTube channel cleaner and solely customer-facing.

I like that it's a super simple, clean, straightforward platform.

The free account only lets you add 3 videos.

Having video resources in one place is very helpful. We're able to link the videos in help articles, blogs, etc.