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Wistia
4.6
(566)
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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

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What Wistia is best for?
How does Wistia compare to Vimeo?
What are the pros and cons of Wistia?
Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2024
Wistia Logo
566 Wistia Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 27, 2020
 Source
Overall Rating:
4.5
Barbara C. avatar
Barbara C.
Senior Brand Strategist
Share
"Outstanding and with great features!"
What do you like best about Wistia?

Very easy to use and great stats regarding our videos. Also a great platform for storing our videos that we embed on websites without a crazy amount of controls and distractions. Outstanding blog with great insights on how to create videos and how to pick cameras and other equipment. They have truly done a great job to make things easy for those just starting.

What do you dislike about Wistia?

It's becoming pricey but it's still possible for us to afford it. I'd like to see more affordable options.

What problems is Wistia solving and how is that benefiting you?

Mostly, a reliable hosting option for videos, which we then embed in our clients websites. Also, very useful during the approval process of videos and their blog is outstanding.

Mid Market (51-1000 emp.)
Jun 23, 2020
 Source
Overall Rating:
4.5
CR
Charlotte R.
Founder
Share
"Extremely user-friendly and integrates with other tools we need!"
What do you like best about Wistia?

I like that Wistia integrates with other tools we need and use on a daily basis. Makes our whole tech-suite feel integrated!

What do you dislike about Wistia?

If I had to pick something I disliked, I think it would be the CTA functionality. I wish there were more options here to make the CTA's look more modern.

What problems is Wistia solving and how is that benefiting you?

We use Wistia to host all of our on-demand webinars and house our videos before we upload to other sites like YouTube or our website.

Mid Market (51-1000 emp.)
Mar 22, 2019
 Source
Overall Rating:
4.5
Julián D. avatar
Julián D.
Video Marketing Manager
Share
"Very useful platform"
What do you like best about Wistia?

The analysis capable is a very useful tool inside Wistia and the possibilty of thml code embebing video is a feature that you cannot find in Youtube and Vimeo.

What do you dislike about Wistia?

The Call To Action functions, I think they have a limited functions in this feature.

What problems is Wistia solving and how is that benefiting you?

I'm doing all the videomarketing campaing with this platform and I am so happy to use it. It is very powerful.

Small Business (50 or fewer emp.)
Sep 18, 2018
 Source
Overall Rating:
4.5
KY
Katey Y.
Founder
Share
"Wistia makes it easier to sell"
What do you like best about Wistia?

It's the first time we've had quality data on how users (including what users) actually engage with our videos.

What do you dislike about Wistia?

Seamless embed across multiple platforms (it's possible, but we've run into some issues needing custom coding

What problems is Wistia solving and how is that benefiting you?

We use Wistia to host a large variety of videos in tandem with YouTube. We get the most use out of Wistia with our promotional videos that we host on our website.

Small Business (50 or fewer emp.)
Mar 26, 2018
 Source
Overall Rating:
4.5
JD
Jacco D.
Owner
Share
"Wistia has a great product and great educational content"
What do you like best about Wistia?

Wistia seems to know what their core is and focus on it. Video works great and has good customization options, but it's really the analytics and ability to incorporate into marketing campaigns that makes it valuable.

What do you dislike about Wistia?

I can't think of anything as we're just using it for hosting video. While we could also benefit from other video functionality for production and storage, that is not Wistia's focus and covered by other vendors.

What problems is Wistia solving and how is that benefiting you?

Analyzing video marketing efforts, ranging from the simple # of views to how engaged viewers are based on how far they get into the video.

Mid Market (51-1000 emp.)
Jan 03, 2018
 Source
Overall Rating:
4.5
Luque W. avatar
Luque W.
Enterprise Marketing Manager, Mar Tech & Marketing Operations
Share
"Simple but Powerful Video Solution"
What do you like best about Wistia?

Simple to use with native integration with HubSpot. Real-time analytics provided great insight into our marketing campaigns. Once it's setup there almost no maintenance required that's why I couldn't comment on its support. The user management feature was also very useful, which made this tool easily scaled and be used by different departments in the company.

What do you dislike about Wistia?

This is not really a "dislike", rather a wish list. The lead gen feature could be further improved. During the time when we were using Wistia, the in-video form didn't allow users to create custom fields. I agree that in-video forms need to be simple and short for conversion or even UI purpose, but it will be great to leave this decision to users for their specific marketing goals and tactics.

What problems is Wistia solving and how is that benefiting you?

Wistia was used not only as our video hosting tool but also as an integrated video marketing solution, which provided great value to our inbound marketing strategy.

Mid Market (51-1000 emp.)
Nov 23, 2017
 Source
Overall Rating:
4.5
SR
Suzanne R.
Marketing Assistant
Share
"Will not find an easier video host"
What do you like best about Wistia?

I can upload a video on Wistia and within minutes, I can get the link to host the video on a webpage, send in an email and all sorts. It's super simple!

What do you dislike about Wistia?

It's lacking in terms of SEO and how we can find ways to improve the amount of people coming to watch the videos. Also, there isn't anywhere to put a playlist together so viewers can watch the videos and then see some other projects we've done.

What problems is Wistia solving and how is that benefiting you?

Wistia has solved our problem of finding somewhere to host videos, without it being overrun by adverts. We have benefited from the excellent customer service as they helped us set up, making the whole process so easy!

Small Business (50 or fewer emp.)
Oct 26, 2017
 Source
Overall Rating:
4.5
CA
Cory A.
Inbound Specialist
Share
"Elite Video Marketing Platform"
What do you like best about Wistia?

The UX and UI of Wistia is as clean as it comes. Remarkable video platform that even the greenest of users can figure out and effectively utilize.

What do you dislike about Wistia?

Their most recent pricing model/spike isn't very budget friendly. Essentially a numerical cap on videos then each extra is more $$

What problems is Wistia solving and how is that benefiting you?

Tracking video content engagement on a very easy, yet granular level. So valuable to see the heat mapping and drop offs or conversions.

Small Business (50 or fewer emp.)
Oct 18, 2017
 Source
Overall Rating:
4.5
MD
Mike D.
Ceo/Founder
Share
"Easy to use, constantly improving "
What do you like best about Wistia?

Turnstiles, color matching on play buttons, lead capture, analytics,

What do you dislike about Wistia?

Limited integrations Their "Soapbox" product is missing some key features (the ability to pause).

What problems is Wistia solving and how is that benefiting you?

My entire business is based on Wistia hosting. I have a "video content as a service" biz model.

Small Business (50 or fewer emp.)
Aug 22, 2017
 Source
Overall Rating:
4.5
MY
Mitchell Y.
Marketing Programs Coordinator
Share
"Very clean, easy-to-use video hosting platform!"
What do you like best about Wistia?

Wistia is a very straight forward and intuitive video hosting platform. Allows for easy embedding and sharing. Displays detailed stats of your videos i.e. engagement, heatmaps, play rate, etc.

What do you dislike about Wistia?

Would like to see more customization options for the look/design of the videos.

What problems is Wistia solving and how is that benefiting you?

Allows us to host and share internal and external-facing videos without the noise and clutter of YouTube.

Mid Market (51-1000 emp.)
Jul 27, 2017
 Source
Overall Rating:
4.5
Valerie W. avatar
Valerie W.
Marketing Automation Manager
Share
"Simple but useful"
What do you like best about Wistia?

I like how simple Wistia is to use. Easy to navigate and understand their UI.

What do you dislike about Wistia?

The Marketo integration is minimal and I wish it was a lot more robust, allowing us to have more complex forms on the video. Or even to gather more data from the user that watched a video, even if it is just inferred data would be nice.

What problems is Wistia solving and how is that benefiting you?

Video tracking and hosting

Small Business (50 or fewer emp.)
May 02, 2017
 Source
Overall Rating:
4.5
JP
Jonathan P.
Director, After Effects Compositor, Editor
Share
"My Wistia expirence "
What do you like best about Wistia?

I'd like to share a little story. A kid fresh out of university, with big dreams finds himself in the deep waters of the business world. With no expirence, no contacts, no backing and no shield to defend himself againts the sharks, until he came across Wistia. That kid, no suprise, is me. I had an idea in the optic field which I started with a friend and we were quite scared of being ripped off by big players in the market, while our patent was pending. Wistia was anebled us to create a secure page and control the people we wanted to share our idea with. Our marketing needs were growing and Wistia anebled us to devide our page to several links to match the needs and the people we were aiming at. For examples we had a presentation page for investors, press and media, and parners page. All these pages held the information for each of groups, and each information was different. So not only it was easy to control the information but also very eaay to monitor the different groups of people. Wistia is a great solution for that! The website is a very user friendly and they have videos to explain each step or need you might take! I really recomnand Wistia! It seems the match every need I might have and they thought of everything! Goodluck to you all! Jonathan

What do you dislike about Wistia?

Well there was a time that the service was costly. But that changed back.

What problems is Wistia solving and how is that benefiting you?

Monitoring crowds to your info and devide the information to the relevant users

Mid Market (51-1000 emp.)
Jan 23, 2017
 Source
Overall Rating:
4.5
Peter L. avatar
Peter L.
Customer Advocate
Share
"Nearly perfect video hosting solution"
What do you like best about Wistia?

Wistia is the undisputed video hosting provider. While I only use a fraction of the product features, there are a lot of useful features included with your Wistia subscription that go beyond video hosting. Features include the ability to add calls to action to your videos, collect email address in order to view, video heatmaps and video trends, ability to customize the player, viewer history, and team collaboration among others. Wistia is a reliable platform that just works.

What do you dislike about Wistia?

Perhaps it is due to the enormous number of videos in my account, but sometimes, I have to upload custom thumbnails a few times before they appear. I do wish there was a way to add folders inside projects as opposed to just sections. Could be better when it comes to organizing videos.

What problems is Wistia solving and how is that benefiting you?

Wistia is a reliable and secure video hosting platform that is drag and drop simple. No need to monkey around with video size to optimize playback as Wistia takes care of all that automatically to ensure smooth playback no matter what device your audience is using to consume your content.

Mid Market (51-1000 emp.)
Nov 11, 2016
 Source
Overall Rating:
4.5
AK
Adam K.
Senior Vice President Marketing
Share
"Great platform for video marketing."
What do you like best about Wistia?

It is incredibly easy to upload a video and get a mobile responsive, HTML5 ready embed code. The videos just work. Additionally, Wistia provides integration with multiple marketing automation platforms to help track video vies and engagement. Additionally, you can gate videos wand ask for information (Emai, etc) to proceed. This pushes right back to your automation platform.

What do you dislike about Wistia?

I wish there was an ability to more customize videos that have a Turnstile (gated). For example, in some situations i would like to bypass it. The workaround is to make a copy of the video and remove the turnstile.

What problems is Wistia solving and how is that benefiting you?

We are able to track engagement of our video content and provide a seamless desktop to mobile experience. We can also see how video is helping to drive the sales process.

Small Business (50 or fewer emp.)
Aug 23, 2016
 Source
Overall Rating:
4.5
MD
Matt D.
Chief Academic Officer
Share
"Fantastic!"
What do you like best about Wistia?

Ease of use vs price ratio is fantastic. After using a competing product, we found switching to Wistia easy (for literally a thousand videos). Embedding on our portal is a snap and being charged for bandwidth vs video count was big for us.

What do you dislike about Wistia?

Really, not much. If there's anything, its hard to measure bandwidth vs video count. All I need to know however is that I'm paying less than half each month to the previous system :).

What problems is Wistia solving and how is that benefiting you?

Hosted video, gated email collection, stats on viewership, training non-pirated video hosting. Each of them is a benefit but the biggest are: Integration with Hubspot, ease of use, price ratio.

Mid Market (51-1000 emp.)
Aug 11, 2016
 Source
Overall Rating:
4.5
SM
Sam M.
Cx Design Consultant / Product Manager
Share
"Is Wistia Really THAT good? You Should Probably Read This. "
What do you like best about Wistia?

The thing I like the best about Wistia is the product of course, but more so the culture the company fosters. The team at Wistia is amazing and responsive and most clients/customers don't have to experience that until something goes wrong. In relation to the product, the fact that they are at the cutting edge of web technology is kind of a gimmie so I'll go a tad deeper. Their ability to work as a sales funnel is amazing and something that very few out there in video are doing. Granted you aren't able to do this on the free program, but rightfully so. I also really enjoy how much instructional material they have on their blog. Not only do they provide a video player, but they also teach you HOW to make the videos. If you're new, this is fantastic and can really save you a huge amount of time.

What do you dislike about Wistia?

The main thing I disliked was dealing with the customization on the back-end of the product. It's kind of clunky and not overly instinctive. The other thing is more of a quibble than it is anything else, but the button options under videos looks really dated. For example, you can place social buttons, download buttons, and things of those natures, but they look dated in comparison to the rest of the player.

What problems is Wistia solving and how is that benefiting you?

My primary problem that was being solved was to have a video player that had the ability to capture emails and having that ability more than pays for itself. You can upload videos to a variety of place (YouTube, Vimeo, etc) and you can appeal to the masses, however, having a video that can also act as a lead magnet is fantastic.

Small Business (50 or fewer emp.)
Aug 11, 2016
 Source
Overall Rating:
4.5
SH
Simon H.
D Irector Of Photography
Share
"Premium portable video service. Super powered video utility."
What do you like best about Wistia?

The focus on user simplicity for what can be a complex product. All the complicated features are available but they have been simplified so that you don't need a developer to implement them.

What do you dislike about Wistia?

When the video playlist feature is robust and powerful as the new player release, this product will be perfect.

What problems is Wistia solving and how is that benefiting you?

B2B video presentation. Pure and simple.

Mid Market (51-1000 emp.)
Apr 06, 2016
 Source
Overall Rating:
4.5
DS
Daniel S.
Sr. Marketing Manager
Share
"Great way to manage B2B video and track metrics"
What do you like best about Wistia?

Wistia is simple to use, but gives a lot more flexibility to manage and track videos than other free services. I love that I can look at comprehensive metrics and control user access. I also love that you can update the video in the future without sacrificing your precious view data.

What do you dislike about Wistia?

It's a little difficult to find the daily trends stats which I like to measure.

What problems is Wistia solving and how is that benefiting you?

Wistia has helped us manage our video, internally and externally, and made it easy for everyone in the company to contribute.

Mid Market (51-1000 emp.)
Dec 15, 2015
 Source
Overall Rating:
4.5
Derek J. avatar
Derek J.
Senior Vice President
Share
"a must have for b2b marketers"
What do you like best about Wistia?

The integration with hubspot is amazing -- we can send an email to a customer/prospect and trigger an email workflow if the user watched 75% or more of the video. We can also lead score based on which videos a person has viewed. Wistia would be great without the integration but because it's integrated with Hubspot it makes for a dangerous B2B marketing weapon. Love the oembed feature for wordpress so we just add a line of code that makes the video response per the device size and type. Replacing a video in wistia automatically updates other instances of the video. For your SEO program, you can provide a link to a recorded webinar or video asset and if a 3rd party uses that video code your website will receive a backlink -- brilliant! We've used this tactic to receive hundreds of high quality backlinks.

What do you dislike about Wistia?

We pay per video. We have a lot of archived videos that we don't want to keep in another file storage so we end up paying for them and had to go up to the next pricing tier.

What problems is Wistia solving and how is that benefiting you?

When we send emails with videos to prospects we want to know if they viewed them -- we can see what parts of the video each user watched, what parts they were not engaged in, and automate emails / workflows based on that activity. The benefit is a better equipped sales team.

Mid Market (51-1000 emp.)
Jul 17, 2015
 Source
Overall Rating:
4.5
DD
Devan D.
Owner
Share
"Outstanding"
What do you like best about Wistia?

I love the fact that wistia can link up to salesforce and allow me to look at who's viewed demos and other applications. Its a great product that can not only show what has been viewed, but also tracks which percentages. Since our demos are done in chapter, its very easy to see what chapters they have seen. I do like the way that the application is seen as well. The displays are colorful and everything is very easy to see in terms of usage and whether or not a prospect is using other video as well.

What do you dislike about Wistia?

They only thing I really dislike about wistia is that sometimes there is a delay on salesforce's end to see if someone has watched a demo. With that being said, I'm not sure if that is really wistia's fault or salesforces'. Besides that, the only thing that I dislike is that we didn't know about wistia sooner. I think having this solution in place sooner, would have allowed us to monitor these leads much more effectively from the get go.

What problems is Wistia solving and how is that benefiting you?

We are solving who is viewing our products and and how much of the product they are actually viewing. This helps us keep tabs on who is a good lead and who is not. i think that this is something that will really help us in the long run with being able to label someone a good lead or not.

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