( 566 )
Unclaimed: Are you working at Wistia?
Wistia Reviews: 4.6/5 — Highly Rated
Wistia is a SaaS video marketing platform that provides hosted video and webinar workflows, in-browser recording and editing (with AI enhancements), lead capture and marketing automation integrations, detailed viewer analytics (heatmaps, engagement, per-viewer tracking), and tools for hosting, embedding, and securing branded video content for marketing teams and enterprises.
| Company | Wistia, Inc. |
|---|---|
| Year founded | 2006 |
| Company size | 51-200 employees |
| Headquarters | U.S. (Seattle-area) |
| Capabilities |
AI
API
CLI
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Ease of use |
Beginner
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
| Training | Documentation |
| Languages | English |
Wistia Pros and Cons
- Strong video marketing features (lead capture, CTAs, automation integrations)
- Robust analytics (heatmaps, per-viewer tracking, A/B testing)
- Built-in video creation and AI editing tools (recording, auto-clips, dubbing)
- Ad-free, customizable player and playback security options
- APIs and CLI available for automation and integrations
- Steep price jumps between tiers (Business to Business + Lead Gen)
- Key features like webinars, SSO and playback protection often reserved for higher plans
- Storage and bandwidth limits may be restrictive for very large libraries
- UI localization support not clearly documented
- No open-source or self-hosted deployment option; SaaS-only
Compare Wistia with other popular tools in the same category.
The look and feel of the players, the continual tutorials and helps and the analytics all make Wistea our go to Video Hosting service.
I wish we had more ability to create responsive feedback from viewers, like testing, rating, fill in blanks etc.
We are a leading tech based law office, serving Workers Comp Defense throughout the entire state of California. With nearly 100 employees and 10 offices scattered throughout the State, dozens of remote workers and 2 international offices we rely heavily on Video to continually train and update our attorneys and staff. Now with both expansion of our legal practices and promotion of our proprietary software, we are developing web video for viral marketing which Wistea is our go to resource for not only hosting, but fresh ideas and techniques in shooting and producing video. Wistea rocks!
We have used Wistia for our video hosting since 2011 (one of the early adopters, I think). We were looking for a serious business-focused alternative to Brightcove, for which we were paying about $1800/month. I stumbled across Wistia, loved their clean, no-nonsense interface, signed up and our cost dropped to about $1200/YEAR (vs $1800/month) and has barely risen since... even though we have a ton more videos on their servers. Very reliable, super-fast hosting. Way faster than Vimeo, which is almost painful to watch at times when not on a super-high speed connection. Problems, issues? Wistia is just an email or phone call away. And you get to talk with a nice person in Boston, not a robot or someone in a third world country. One of my favorite things is their "Wistiapedia" (my term) knowledge base of blog posts and tutorial videos explaining methods, gear, lighting setups... all geared toward helping real people with real needs and real budget constraints grow their businesses.
I've been waiting for a long time for the ability to deep-link to specific videos in a playlist, player or embed. Now I hope I'm going to get an email or a call from Wistia telling me they have it and I missed it. (fingers crossed) Other than that, nothing.
Video has become a key component of our business strategy (media serving the golf course maintenance industry). We have created legions of loyal fans with our humor videos that occasionally poke fun at a very conservative industry; archived webinar recordings; tips & tricks videos and a bunch more stuff. Over 500 video segments total.
For a company like ours that's just starting out in video marketing, Wistia has proven to be highly intuitive and delivers the analytics that drives future video productions without a lot of fluff that we don't need. It's very easy for me to explain to a non-tech group of sales people that need to access our videos. The Wistia blog is a tremendous resource for us as well, loaded with tons of "how to" and inspirational information. Overall, Wistia has made it much easier for us to get started using video in our marketing efforts.
If there's anything I would like to add, it would be a branded video page... something that allows the addition of text and some optional layouts. Companies could then choose which videos to share on their page without the need to build something external to Wistia. It's a better user experience from what's currently offered.
We're scratching the surface of where we want to go. Our videos are primarily used for social media marketing and education. Wistia has allowed us to grow in this space at an affordable price.
I love the flexibility I have with Wistia to quickly upload video, then share it quickly and easily. There are incredible data metrics available that tell you exactly what you need to know about your videos. Plus, Wistia constantly offers invaluable instruction by way of emails, blogs, and tutorial videos on how to do anything related to business video. This company has single-handedly taught me how to create and share corporate videos.
The only possible issue I could have is their billing plans. There is a free option, and also a lite option - which would be awesome, but we host too many videos for those. Then the next plan is super expensive for a small business. We've actually been grandfathered in on an old plan which is cheaper, but for a small business like us with less than 50 videos, it's a lot to spend monthly. That said, there is no other comparable platform like Wistia to host your business video. There's nobody in the same league.
I have created, hosted and shared over 30 videos in the past 3 years that would never have happened if I did not use Wistia. Not only did I not have anywhere to host the video, I didn't even know how video worked before I met Wistia.
It's very easy to upload, customize, and embed videos with Wistia! When we embed one of our Wistia-hosted videos into our blog or website they seamlessly match our branding. We've enjoyed being able to add a customized call-to-action to our videos. Wistia also has great video statistics which we've been able to use to gauge the effectiveness of our videos and determine if a given video should be revised or replaced. As a company, Wistia also provides excellent content about video marketing through their blog, their community, webinars, etc. They have an amazing team of talented people who are dedicated to building relationships with their customers and ensuring that their customers succeed.
I can't really think of anything I don't like, it's a great platform!
Video hosting and analytics for videos embedded on landing pages, our blog, and our website. We've also gained great insight about marketing and running a SaaS business from the content they provide.
Wistia is a simple to use video platform that allows our entire (remote) team to work collaboratively and complete projects. Processing times are lightning quick. We've personally never experienced any major technical glitches or outages. It's a solid, reliable platform.
Honestly, it's a solid platform. Noting comes to mind.
Biggest business benefit is access to robust analytics. Wistia provides amazing insight into the minds of our customers / video viewers. Wistia also integrates directly with our marketing automation platform, which was a major added benefit. It's a beautiful thing when everything works together!
Wistia is easy to use, easy to understand conceptually, and easy to fix when you run into trouble because of their top tier support team. It integrations with our systems like HubSpot and Salesforce. Video is HUGE now a days so it's really important for digital marketers to use a platform that works with other platforms and easy to share/embed. That's Wistia.
I do think they could have more reporting tools.
Video marketing is huge for our target market. We've made over 250 videos and they are highly consumed by our audience. it's perfect for lead generation, education, onboarding and sales enablement.
Super flexible JS API, easy to implement, great reporting and stats
I can't think of anything I dislike right now
I use it for product demos and also for training videos for a paid training product
The beautiful player makes my videos stand out. They make email opt-in as easy as banging my head to Metallica.
Nothing. Between the awesome customer service and the tutorials they make to support budding video makers...I am pleased.
They make me look professional!
wistia streams from my iPhone to my television without fail.... in fact it works better than my Apple TV 4 more reliable than net flicks, shomi or crave.... fast easy and flawless. add in the option to download multiple resolutions and you have an amazing product. wistia is out only source for screening "Survivorman edits for all our broadcast partners around the globe.....nothing better, we have tried them all.
I want clients to be able to download by clicking the link,... and not have to log into wistia.
watching HD edits of our television show Survivorman anywhere in the world wher a signal is present ... even a bad one will work. no glitching, stopping or stuttering.
I love how easy and helpful they are. Not only do they give you a great product, but they give you helpful videos to make sure that you know what you are doing. Love the product!
Nothing. I haven't had a problem with them yet. They're great!
It helps us with tracking and implementation of our software.
The ease at which we are able to get videos up and out to the world is great. With all the customizing options as well as the lead generation capabilities we are able to make video more a part of our marketing efforts.
I wish there was a slightly more robust integration with Marketo and Salesforce, however it works well for our needs now.
We have a very visual product, and having a great video hosting provider is invaluable. We often put a lead gate right into the video for recorded webinars and the like.
WYSIWYG customization of player Easy to upload and categorize videos Affordable plans Responsive sizing of video player
Video analytics moved to a more expensive tier than when we started, so we lost that functionality on our plan.
We needed a user-friendly video platform to host our support and marketing videos. Wistia was a great way to have a good looking, non-YouTube video player that was still easy to work with.
There are three amazing features about Wistia that I love. First, I love the ability to replace videos after small edits without any changes to the link or embed codes. It saves so much time. Second, I love the ability to no show related videos at the end of the video like Youtube. I hate that feature of Youtube. Finally, I love the ability to add a call to action to the videos. We do it to add clickable links back to the website.
I do not like that fact that when you upload a custom thumbnail that it does not automatically transform to 1920x1080. It adds black bars and lines.
We use this to send out videos that we don't want people to see view counts and it give us the ability to change the videos to branding standards.
We store and access all our videos on this site
I haven't had any issues with the site.
We now have a place where multiple people (in and outside of our company) can access videos
- amazing analytics -friendly staff -thought leaders in video marketing -can be used to directly influence sales and marketing
Nothing! This is one of the greatest platforms out there for business video.
Using Wistia, I have been able to identify key digital behavior metrics that reflect a sales leads's intent and engagement with using our service. The benefits of video marketing analytics is that instead of throwing a video on YouTube and hoping for results, I can post a video on Wistia and track who watched, when they watched and how much they watched. This in combination with email marketing software has made the marketing behavior assessment of a lead incredibly revealing.
What is let's you upload, add subtitles, track people who watch, along with all the other features of YouTube.
It seems to take a little longer to upload, and my team never really remembers the password, once we log in and wait for the upload though, we can add a lot of details and metadata to our videos.
We use his for marketing videos, to put them in our site and also partner sites.
Wistia is extremely user-friendly, powerful, and intuitive. I am able to upload, edit, and share videos without any problems. I also love the ability to insert custom call-to-actions in my videos in order to drive lead generation. Integrates well with my marketing automation tool (Pardot), and has good reporting tools.
The only major drawback is the price, especially compared with competitors. Wistia does have an amazing set of features, though.
Wistia has allowed us to leverage our video content in order to drive lead generation. It's integration with Pardot means that we can understand our prospects and leads better than ever before.
I enjoy Wista because it is beautiful, flexible and has a great API for advanced marketing and analytics integrations.
Honestly, I don't have anything I dont like.
It helps be solve video engagement problems.
The straight-forward, user friendly user interface is great. The available tools are robust with enhancements made regularly. The reporting features are well presented and easy to understand, which gives us great visibility into how our video content is being consumed. The Wistia community is awesome as well. It is a very enthusiastic and supportive community.
Honestly, it's difficult to find something not to like. Recently we've had a minor issue with videos defaulting to HTML5 in Chrome, but resolution is already underway.
We are distributing better videos since moving to Wistia. Their heat maps and other reporting tools help us see our viewers behavior, allowing us to tweak our production techniques and delivery to improve the overall experience. Being part of their online community has also allowed us to share the experiences of others to enhance our craft, learn new things - all of which leads to a better video product for our viewers.
Full analytics on video views. Expansive labs. So many different things you can do with video hosting, I wish I had more time to test all the features!
We are new to Wistia < 2 months. Haven't found anything to dislike yet!
Video hosting w/o having to use Youtube or Vimeo. Better analytics. We can see when people stop watching videos, etc and make decisions based on that.
Very easy to use and simple to embed video into your website. The guys at Wistia are constantly enhancing the service with new features. I'm a big fan of the integration with my marketing automation solution, which allows me to see when an identified prospect views a video on my site, which video they viewed, how long they viewed the video, etc. Must have for marketers who are serious about adding video content to their website.
Absolutely nothing.
N/A
For our target audience, I like having our own branded video hosting service (as opposed to using YouTube, for example.) Wistia also puts out great content (blogs and video) to help companies like ours develop better content.
Wistia is more expensive than other options I looked at, but it offers the best range of features I wanted.
We needed a simple way to host videos and embed them on our website. Wistia does that with style.
The Wistia team has put together the best video hosting platform I've used. The near real time analytics (heat maps) that the platform shows are so helpful when creating video content. As an example, you can see the parts of your videos that were watched, rewatched, skipped etc. I also love that they are continuously innovating and share what they are working on. Embedding the videos is simple, elegant and is fantastic for marketing and email automation .
So far I can't think of anything I dislike.
Video Hosting, Video Analytics, Web Content Management. After producing a number of videos and reviewing the analytics, aka 'heat maps,' we were able to produce better content that was shorter and more to the point. Additionally, with the analytics we could see who from our email marketing campaigns were opening and viewing the videos and what part of the country they were from.
I tried many video platforms throughout the years but Wistia is the best buck for your money. It's user-friendly and it's easy to get colleagues on board.
If you have a large database of videos it's not always easy to organize your videos and find them back.
It's the perfect videoplayer for your website that connects with Hubspot so you can score your leads or customers. We use it for marketing and support and HR videos.
It's so easy to use, I have used it for over a year, video processing is super fast, built-in tools work amazing. I have saved so much time because of the platform.
Maybe get faster while proccessing videos? The edit tools need to be better.
Video hosting, turntile.
If you want conversion, analytics, and good integration with your CRM, there is no better tool than Wistia. It has made it easy for us to record, edit, share, and capture leads, and it supports us with lead gen efforts and customer marketing at the same time.
It can be pricy, so it's a go tool once you get a bigger budget. Also, we've found it hard to create a community on Wistia, besides our website, it's hard to host videos so people can access them anytime.
Hosting webinars, hosting videos, capturing leads, and integrating with other platforms.
Great analytics and options for closed captions and transcripts.
User interface took some time to learn how to navigate.
Our company needs a versatile and robust video hosting platform for our different client and internal projects. Wistia works well for this purpose.
Integration capabilities and analytics. It's also really straight forward and user friendly. I've also used their customer support and found them to be responsive, professional and willing to collaborate.
I wish wistia analytics would be able to pull in metrics from other platforms like spotify or apple.
Great video project management system for both external and internal, keeping things organized and operating smoothly.
User friendly UI with straightforward options, good overview and it can be embeded with ease. Customisations on the video are really good and easy to use!
Legacy users benefits could have been better. Something to be avare that packages can get smaller and the price bigger.
Good overview, statistics, connection to analytics, ease of use make it a great service.