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Wix Website Builder Software logo
Wix
4.3
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Wix Reviews: 4.3/5 — Solid Choice

Wix Overview
What is Wix?

Whether it’s starting a blog, opening an online store, showcasing a portfolio, or promoting a business, Wix provides a versatile platform to build websites and create content. A unique feature of Wix is its ADI or Artificial Design Intelligence which allows users to launch customized pages just by answering a few questions and when ready, go live with one click. Those with coding experience can use the Wix Editor to perform personalizations and add custom-built features. Design tools include a logo maker while marketing capabilities such as a comprehensive e-commerce platform, built-in search optimization tools, and a native appointment scheduling software can be enjoyed out of the box.

Company Wix.com Ltd.
Year founded 2006
Company size 1001-5000 employees
Headquarters Tel Aviv, Israel
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Wix Categories on Findstack
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Ask Questions about Wix
What Wix is best for?
How does Wix compare to WordPress.com?
What are the pros and cons of Wix?
Wix Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Wix Pros and Cons
Pros
  • Automated SMS notifications and email reminders to limit no-shows
  • Host public events, sell tickets online and scan them from the Wix Owner app
  • Wix ADI lets you instantly build a website based on simple questions
  • Over 500 templates with extensive editing tools and features
  • Offers modern-looking templates
Cons
  • Built-in analytics are only available on the highest tier
  • Product subscriptions aren’t available on the lowest plan
  • It can get expensive
  • You can’t change templates easily
  • Not the best at SEO
Wix Awards
Findstack 2024 General Badge
Wix Features
24/7 Customer Support
A/B Testing
A/B Testing / Conversion optimization
Accessibility / performance optimization
AI content / design tools
AI-powered content & layout generation
AI-powered site generation
Analytics and Reporting
Analytics / tracking integration
Analytics / tracking integrations
Analytics / traffic tracking
Analytics / visitor metrics
Wix Media
Wix video thumbnail
Wix 0
Wix 1
Wix 2
Wix 3
Wix Screenshots
Wix screenshot 1
Wix screenshot 2
Wix screenshot 3
Wix screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 31, 2026
Wix Website Builder Software logo
1,646 Wix Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Oct 07, 2021
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Not well integrated with other platforms"
What do you like best about Wix?

I like that wix offers a blog option and e commerce for your site.

What do you dislike about Wix?

I don't find it to be intuitive or easy to navigate. The integrations with other platforms is lacking.It is not easy to send your blog out in a customized format.

What problems is Wix solving and how is that benefiting you?

Website hosting, e-commerce, blog hosting -- It is nice to have all in one platform.

Small Business (50 or fewer emp.)
Aug 17, 2021
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Fine for limited needs"
What do you like best about Wix?

simple choices for fast creation and design.

What do you dislike about Wix?

plain themes and lack of customization or integrations.

What problems is Wix solving and how is that benefiting you?

I use this platform to create simple websites for clients' needs.

Small Business (50 or fewer emp.)
Mar 29, 2021
 Source
Overall Rating:
1.0
Audrey  A. avatar
Audrey A.
Independent Consultant | Business Coach | New Market Developer | Trainer
Share
"I HATE WIX"
What do you like best about Wix?

NOTHING I absolutely hate WIX and have had the most Horrific Experience with this Platform - RUN RUN AWAY and go to WORDPRESS - THERE IS NOTHING HERE FOR YOU

What do you dislike about Wix?

No Customer Support - SITE SPEED like a TURTLE NO CUSTOMER SUPPORT Ask if I could improve Site speed with CDN - Cloudflare NOPE DID I mention NO customer support NOTHING I have stopped paying my monthly premium on this Website WIX has assigned it to a bundle _ which mean my other business is linked to this website ZERO CUSTOMER SUPPORT ZILCH - ways for me to remove and delete my site - I have removed my Domain and moved it to Bluehost RUN AWAY and find a platform like Wordpress , Weebly or Squarespace THIS IS A CON Platform

What problems is Wix solving and how is that benefiting you?

100 Problems and no benefits

Small Business (50 or fewer emp.)
Sep 17, 2020
 Source
Overall Rating:
1.0
AM
Alexa M.
Photographer
Share
"Not the best website builder available"
What do you like best about Wix?

This was a simple platform for those who don't know how to code to learn how to build their own webpages.

What do you dislike about Wix?

In my opinion it's not the most user friendly, and it's hard to make the layout look professional if you're not a web designer.

What problems is Wix solving and how is that benefiting you?

Great for beginners just starting out.

Small Business (50 or fewer emp.)
Jun 13, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Super easy to use, but bad for SEO or custom Javascript widgets"
What do you like best about Wix?

Easy to use for sure, but that ease comes at a cost.

What do you dislike about Wix?

Lack of SEO compatibility and more importantly only allows JS widgets as Iframes which is ghastly!

What problems is Wix solving and how is that benefiting you?

I am not, I am moving to wordpress.

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Beware of their poor customer support and impossible to cancel and expensive subscription charges"
What do you like best about Wix?

I don't like anything best about this product - but they should probably be comended for their ability to refuse every refund request they have ever received (check out trust pilot reviews before purchasing this).

What do you dislike about Wix?

I had a very negative experience with Wix previously. They charged me an annual subscription for a site I no longer use. I tried to remove my billing details from their site a while ago but was unable to do so. (Their site is not user friendly). o in order to avoid being charged again I cancelled my previous card so they would not be able to take another payment. However, although I changed my card details to avoid being charged again, there was a small section in their T&Cs which stated that even if you changed your card details they can still take a recurring payment. When I emailed them to explain there had been a mistake and (as they could obviously see I don't even use the site and haven't for almost a year) did not mean to sign up for another year they refused to give me a refund. I understand that sometimes these things happen, but sites like Amazon can be pretty reasonable and offer refunds for these mistakes. To think that Wix obviously relies on sneakily taking subscriptions and refusing to refund them even though it's obvious the user isn't using the account, is quite telling of their ethos as a business. Also, the Customer Service experience was dreadful. I would not recommend this site to anyone as there are plenty of blogging sites out there who are more focused on your experience as a customer of theirs and less on wrongfully taking your money.

What problems is Wix solving and how is that benefiting you?

None

Small Business (50 or fewer emp.)
Jan 08, 2018
 Source
Overall Rating:
1.0
JA
Jeannine A.
Visual Arts Instructor
Share
"Wix is fine for personal websites, but not recommended for professional websites."
What do you like best about Wix?

I like that Wix is a beginner--friendly, WYSIWYG web builder. It's literally drag and drop and they offer templates, so it's a very low-barrier entry for a novice who wants a personal website (i.e. a wedding website, baby shower website, etc.)

What do you dislike about Wix?

Wix is not good for any type of business or professional website. While its templates are easy to use, the websites it generates are not responsive, meaning you have no way to control how your layout looks on different screen sizes. The result is that your elements, text, images, etc. tend to end up misaligned on screens that are larger or smaller than the screen it was designed on. Mobile and tablet screens are even worse. While Wix does offer a mobile version to customize your mobile site, its abilities are really limited, and this method of website development is outdated and will have varying results on different mobile screen resolutions.

What problems is Wix solving and how is that benefiting you?

I initially gave Wix a try when I was experimenting with different web development methods for client work. I quickly realized that it's not a professional tool, and is better for non-web designers and developers to make hobby and personal sites.

Small Business (50 or fewer emp.)
Dec 22, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Wix is not as friendly as they want you to believe"
What do you like best about Wix?

I do appreciate the drag and drop feature and they numerous templates

What do you dislike about Wix?

Everything else. I suppose it's difficult because I came in after the website was already created and it had not been created using a template, so each page element, font, etc has to be adjusted and tweaked on each page individually.

What problems is Wix solving and how is that benefiting you?

Every company has to have a website these days and this is where ours is hosted.

Small Business (50 or fewer emp.)
Oct 30, 2017
 Source
Overall Rating:
1.0
DC
David C.
Owner & Chief Marketing Consultant
Share
"The Wantrepreneur's Platform"
What do you like best about Wix?

I really don't like any part of Wix. If you want an e-commerce platform then Shopify would do it. If you have a business then spend five minutes learning WordPress or JOOMLA.

What do you dislike about Wix?

Wix has very poor analytics and tracking options, you can't accurately capture Conversion Tags via Google, support has been less than helpful and even if you just want a blog I'd avoid this platform.

What problems is Wix solving and how is that benefiting you?

Often people pay me to move their websites to a different platform, usually because they can't do what they need with Wix.

Small Business (50 or fewer emp.)
Oct 04, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Don't waste your time."
What do you like best about Wix?

The only thing I like is the ease of uploading photos.

What do you dislike about Wix?

I dislike - the pickiness of the program, the inability to change anything, the poor options, and the overly generic designs. They also have no way of backing up your site, which is unacceptable, in my opinion.

What problems is Wix solving and how is that benefiting you?

We are able to easily send newsletters to distribution list.

Small Business (50 or fewer emp.)
Aug 29, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Limited."
What do you like best about Wix?

I like the drag and drop template format.

What do you dislike about Wix?

If you're looking for more custom features or diverse templates, Wix is limited in that capability.

What problems is Wix solving and how is that benefiting you?

It is a good alternative for clients with a limited website budget.

Small Business (50 or fewer emp.)
Aug 01, 2017
 Source
Overall Rating:
1.0
JB
Jacqueline B.
Digital Campaign Manager
Share
"Not worth your money"
What do you like best about Wix?

Of course you could make a presentable and functioning website with Wix.

What do you dislike about Wix?

Wix markets that they are easy to use for anyone and they offer services that you can pay extra for to set up a lot of the site for you. This may help you with the foundation of the site, by it will likely look unprofessional and you may encounter difficulties customizing down the line. One of my clients was someone who paid extra to get a start up package on Wix...she ended up ditching this any hired me to make her a Wordpress site.

What problems is Wix solving and how is that benefiting you?

Well they got me a gig since they a poor platform to use and confused one of my clients. So I benefitted from it!

Small Business (50 or fewer emp.)
Jul 31, 2017
 Source
Overall Rating:
1.0
JM
Justin M.
Internet Marketing Consultant
Share
"Not a fan"
What do you like best about Wix?

I guess WIX is easy to use. If you're looking for a simple template and a website that doesn't generate you any business then I guess this is fine.

What do you dislike about Wix?

Pretty much everything. Is it easy? Sure. But what value does it add? It's not well coded, no matter what they say it isn't well SEOed. It's not designed to bring customers to your door. Pretty much a waste of time and make you feel better that you "have a website"

What problems is Wix solving and how is that benefiting you?

I honestly don't see any value here. Maybe if you're looking to do a community event, school event, etc then this would be fine. For an actual business that is trying to bring increase their sales and have an online presence then this is not for them.

Small Business (50 or fewer emp.)
Jul 28, 2017
 Source
Overall Rating:
1.0
JL
Justin L.
Marketing Manager
Share
"Much Better Platforms Out There"
What do you like best about Wix?

It's super simple, literally a child could create a makeshift website.

What do you dislike about Wix?

Everything. There is no ability to change the actual code, different elements on the page would shift and move out of place or just not function correctly. With not being able to code you only have access to basic SEO that isn't going to help you rank on Google if that's your goal. A lot of elements have very few choices, so you're stuck with what they have. The free elements that you're able to use typically have some copyright, branded logo on the bottom unless you purchase an account and remove the logo.

What problems is Wix solving and how is that benefiting you?

None

Mid Market (51-1000 emp.)
Jul 28, 2017
 Source
Overall Rating:
1.0
MP
Mario P.
Head Of New Business Development & Special Projects
Share
"So easy that you will be amazed with your own webpage"
What do you like best about Wix?

Wix Lets you build amazing websites with a very easy learning curve. You can use their great templates or start from scratch. There is also a very good media content available

What do you dislike about Wix?

I remember nothing I dislike on wix to be honest

What problems is Wix solving and how is that benefiting you?

Creating websites for presenting our company products and services

Small Business (50 or fewer emp.)
Jul 18, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Easy but Unprofessional"
What do you like best about Wix?

It is easy to use. It has two different ways to access the back door of the website. There's the more in-depth site that lets you edit small details like text color and then there is a simple side that lets you quickly update content and images.

What do you dislike about Wix?

limited platforms, out of date style, easy to make mistakes with some of the editing tools, poor search engine results

What problems is Wix solving and how is that benefiting you?

Our website is on a premium Wix platform.

Small Business (50 or fewer emp.)
Jul 07, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Wix isnt a fix"
What do you like best about Wix?

It tries to make website building available to anyone

What do you dislike about Wix?

Pretty much everything. The templates are not as user friendly as they make it out to be. Unless you have a good eye for design, this doesnt work well for most people. The monthly fee overtime is more expensive than having professionals build out the site for you.

What problems is Wix solving and how is that benefiting you?

None. We removed Wix since it didnt help us with our client's solution.

Small Business (50 or fewer emp.)
Jun 15, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Easy to use but does not work for SEO searches"
What do you like best about Wix?

It is very quick and easy to use and set up

What do you dislike about Wix?

The problem with most of these pre-formulated website builders is that your website will not register individually under Google searches

What problems is Wix solving and how is that benefiting you?

It is a quick fix for those who do not want to spend time and money building a website

Enterprise (> 1000 emp.)
May 26, 2017
 Source
Overall Rating:
1.0
KG
Kierstin G.
Freelance Digital Consultant
Share
"Wix Review "
What do you like best about Wix?

It's simple, good for first time web users and easy interface.

What do you dislike about Wix?

No analytics portion, it's too simple and I feel WordPress is a much better option.

What problems is Wix solving and how is that benefiting you?

Easy templates to use and quick to create. While that's not always a good thing.

Small Business (50 or fewer emp.)
Apr 11, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"This is not the software to use to build your website"
What do you like best about Wix?

Has the potential to be kept extremely simple.

What do you dislike about Wix?

Although its marketed as simple, it cam across very unstable. Could not get images to lock in place. Everything you add is an extra monthly fee. No plug ins work with this software. Its not an ideal long term solution.

What problems is Wix solving and how is that benefiting you?

Getting members of the community to opt in to email list

Small Business (50 or fewer emp.)
Mar 28, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Pricey and limited with options. "
What do you like best about Wix?

It was pretty easy to get started. Sign-up was quick and simple.

What do you dislike about Wix?

The customisation options for your site are very limited (if you wanted free options), and the (domain).wix.com doesn't seem legitimate to potential customers.

What problems is Wix solving and how is that benefiting you?

It gets the job done if you need a website on the fly. I was in a pinch and needed a gallery site, and this was just enough to get me where I needed to be.

Small Business (50 or fewer emp.)
Mar 16, 2017
 Source
Overall Rating:
1.0
RA
Randy A.
Ceo, Seo And Marketing Automation
Share
"Pretty, and ultimately pretty useless"
What do you like best about Wix?

It's very easy to make and modify visually appealing designs.

What do you dislike about Wix?

It's hard to expand wix past a pretty page. Want SEO? Redo your site on another platform. Lead capture and automation? Rebuild your site. Really- Wix is ok for a solopreneur or very local shop that wants to have a website to claim they have a website if someone is specifically looking for them. If you want to aim higher, aim somewhere else.

What problems is Wix solving and how is that benefiting you?

Website design made easy. It was pretty. And we had to rebuild the websites in WordPress weeks later.

Mid Market (51-1000 emp.)
Nov 26, 2016
 Source
Overall Rating:
1.0
JS
Jonathon S.
Vice President Of Product
Share
"If you plan to do anything e-commerce related do NOT use Wix"
What do you like best about Wix?

Wix's website building tools are pretty nice- getting mobile ready layouts and some beautiful basic designs are really cool.

What do you dislike about Wix?

Under no circumstances should you ever consider using Wix for ecommerce or if you care at all about privacy due to the fact that you can't install SSL certificates- basically you're allowing others to snoop your browsing activity by not allowing for encryption.

What problems is Wix solving and how is that benefiting you?

We needed a website quickly for my coffee shop and it's doing the trick there, but we can't use any of the ecommerce features due to the lack of SSL. We'll likely be migrating away from WIX when our term is up.

Small Business (50 or fewer emp.)
Apr 14, 2016
 Source
Overall Rating:
1.0
Callum L. avatar
Callum L.
Agency Owner
Share
"Good for non-techy users but awful for developers."
What do you like best about Wix?

The software is easy to use and maintain. you can easily create a new website within an hour or so using one of the software's templates. no installation required. one-click plugin install/embed. Pretty much unhackable with a great password.

What do you dislike about Wix?

How restrictive the software is. The recurring charges that come with the premium format. Just use wordpress for a website builder. templates seem old and not really up to date with current capabilities like wordpress.

What problems is Wix solving and how is that benefiting you?

can easily pass on to clients/customers so they can easily manage their website themselves!

Small Business (50 or fewer emp.)
Jan 07, 2016
 Source
Overall Rating:
1.0
Matthew G. avatar
Matthew G.
Director Of Customer Experience
Share
"Simple way to make terrible looking websites "
What do you like best about Wix?

Wix does let you create a simple website for your business quickly, in a user-friendly way. The interface is easy to understand and all the templates look great on the wix homepage. People with no design or web experience who know nothing about the simplest of HTML can successfully create a website.

What do you dislike about Wix?

Biggest gripe is the actual sites that are created. The templates may look great, but non tech-savvy users don't know to use high res images, don't have a beautiful monochrome logo, don't know what a vector is, etc. They also write terrible copy, don't have a goal in mind when creating their sites and just aimlessly make ugly, cookie-cutter sites with wix templates. Wix is making the internet a worse place, singlehandedly. The "pro" version, or whatever they call it, removes the Wix branding and adds Google analytics, something that people using Wix websites have no idea what to do with. It just makes things needlessly complicated for those upgraded, non tech savvy users. Everyone should just save themselves from creating a site that will most likely give a bad impression of your brand, fork over a couple of grand and get a real site done. Restaurants can get someone to make something awesome, useful, and helpful for hundreds of dollars. Why bother trying to haphazardly create one yourself with wix? Concentrate on what you're good at, running your business, and let web designers do their jobs.

What problems is Wix solving and how is that benefiting you?

Fast website creation. I've tried it, I've let other people try it, and the final product is just always negatively reflects on the business. The benefits were speed for us, and when I told others to use it it was to save myself the time of helping them. I regret both.

Small Business (50 or fewer emp.)
May 06, 2015
 Source
Overall Rating:
1.0
DM
Dominick M.
Owner
Share
"Dont use WIX you'll regret it"
What do you like best about Wix?

Easy to create a website, ease of use, easy to understand layout

What do you dislike about Wix?

You can never leave them once you start. You can not export your site so you'll have to start from day 1 again Google hates them so you'll never get your site listed on Google EVER!!! And forget about adsense DO NOT USE WIX EVER!!! #1 - Google Hates WIX they use HTML5, which is flash and flash means you have no content #2 - I have 469 pages of content and at least 200 thousand words and what does Google Adsense say "You have been rejected because we could not find any content and only 11 words" #3 - My site is Wildlife Planet at http://www.wildlifeplanet.net. When I searched for Wildlife Planet NOT ONE page appeared on Google in the first 25 pages. #4 - I then searched for wildlifeplanet.net NOT ONE of my 469 pages appeared. Twitter account... yes Facebook... Yes even video, blogs, press releases with my website address came up, but not one of my WIX hosted 469 pages. #5 - It's so bad when I searched for wildlifeplanet.net this site that has ONE BANNER on it wildlife-planet.com came up #3 but not one of my 469 pages in the first 30 pages (about 300 individuals) of search results. #6 I wrote to WIX a dozen times about this and after I wrote to them EXACTLY what I wrote above here is their canned cut and paste response. "Your SEO looks great and you do have a lot of content. We guarantee you Google sees your site and maybe you should add more content. Google loves more content. Hope this helped, Have a great day DON'T USE WIX YOU'LL REGRET IT

What problems is Wix solving and how is that benefiting you?

DO NOT USE WIX EVER!!! #1 - Google Hates WIX they use HTML5, which is flash and flash means you have no content #2 - I have 469 pages of content and at least 200 thousand words and what does Google Adsense say "You have been rejected because we could not find any content and only 11 words" #3 - My site is Wildlife Planet at http://www.wildlifeplanet.net. When I searched for Wildlife Planet NOT ONE page appeared on Google in the first 25 pages. #4 - I then searched for wildlifeplanet.net NOT ONE of my 469 pages appeared. Twitter account... yes Facebook... Yes even video, blogs, press releases with my website address came up, but not one of my WIX hosted 469 pages. #5 - It's so bad when I searched for wildlifeplanet.net this site that has ONE BANNER on it wildlife-planet.com came up #3 but not one of my 469 pages in the first 30 pages (about 300 individuals) of search results. #6 I wrote to WIX a dozen times about this and after I wrote to them EXACTLY what I wrote above here is their canned cut and paste response. "Your SEO looks great and you do have a lot of content. We guarantee you Google sees your site and maybe you should add more content. Google loves more content. Hope this helped, Have a great day DON'T USE WIX YOU'LL REGRET IT