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Wix Website Builder Software logo
Wix
4.3
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Wix Reviews: 4.3/5 — Solid Choice

Wix Overview
What is Wix?

Whether it’s starting a blog, opening an online store, showcasing a portfolio, or promoting a business, Wix provides a versatile platform to build websites and create content. A unique feature of Wix is its ADI or Artificial Design Intelligence which allows users to launch customized pages just by answering a few questions and when ready, go live with one click. Those with coding experience can use the Wix Editor to perform personalizations and add custom-built features. Design tools include a logo maker while marketing capabilities such as a comprehensive e-commerce platform, built-in search optimization tools, and a native appointment scheduling software can be enjoyed out of the box.

Company Wix.com Ltd.
Year founded 2006
Company size 1001-5000 employees
Headquarters Tel Aviv, Israel
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Wix Categories on Findstack
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Crevio
Sponsored
5.0
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Free plan available
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Ask Questions about Wix
What Wix is best for?
How does Wix compare to WordPress.com?
What are the pros and cons of Wix?
Wix Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Wix Pros and Cons
Pros
  • Automated SMS notifications and email reminders to limit no-shows
  • Host public events, sell tickets online and scan them from the Wix Owner app
  • Wix ADI lets you instantly build a website based on simple questions
  • Over 500 templates with extensive editing tools and features
  • Offers modern-looking templates
Cons
  • Built-in analytics are only available on the highest tier
  • Product subscriptions aren’t available on the lowest plan
  • It can get expensive
  • You can’t change templates easily
  • Not the best at SEO
Wix Awards
Findstack 2024 General Badge
Wix Features
24/7 Customer Support
A/B Testing
A/B Testing / Conversion optimization
Accessibility / performance optimization
AI content / design tools
AI-powered content & layout generation
AI-powered site generation
Analytics and Reporting
Analytics / tracking integration
Analytics / tracking integrations
Analytics / traffic tracking
Analytics / visitor metrics
Wix Media
Wix video thumbnail
Wix 0
Wix 1
Wix 2
Wix 3
Wix Screenshots
Wix screenshot 1
Wix screenshot 2
Wix screenshot 3
Wix screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 26, 2026
Wix Website Builder Software logo
1,646 Wix Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
JW
Janine W.
Ceo
Share
"Great Wix Experience"
What do you like best about Wix?

Wix is a great full-service software. I like that it includes CRM features, email marketing, automation, and contact list management.

What do you dislike about Wix?

I dislike that there is no client portal for my clients to log in and communicate with me from a personal portal page. I'd love for them to also be able to upload forms and see the progress of projects in this portal.

What problems is Wix solving and how is that benefiting you?

Wix solves the problem of hosting my website. I also use it to sell services and products. In addition, I use Wix to manage my email marketing and setup automated responses to clients.

Small Business (50 or fewer emp.)
Aug 25, 2022
 Source
Overall Rating:
5.0
SG
Sagnik G.
C
Share
"Works wonders when building a Startup Prototype from Scratch"
What do you like best about Wix?

When we started building our Startups, Wix was always our go-to product to build the prototype and the coming soon websites. It's fast and efficient and allows to build websites from scratch in the shortest amount of time.

What do you dislike about Wix?

There are some features that are not available on Wix, and those are the features that are required very commonly and coding the entire thing will take time. Maybe adding some of the the commonly required features like controlling the type of scroll will make it easier.

What problems is Wix solving and how is that benefiting you?

We built all our startup products with Wix. It is cost-efficient and it is really easy to go from designing to showcasing in a very short amount of time. We're really proud of Wix. We're using it to solve all sorts of problems, and you should, too! The benefits are endless: We can update our website wherever we are, and we don't have to depend on expensive IT consultants to make a change. Pretty soon, we're going to be adding some great new features. So if you want a truly amazing website that's super affordable and easy-to-manage, Wix is the way to go.

Small Business (50 or fewer emp.)
Aug 24, 2022
 Source
Overall Rating:
5.0
RB
Ricardo B.
Administrative Manager
Share
"Easy to Use easy to learn"
What do you like best about Wix?

What i like the most about Wix is the ease of use the interface of the platform gives to its users and the options it gives to its users to create a web page according to their needs.

What do you dislike about Wix?

Sometimes when you save your progress on your web page some elements fade out of the lines when you see your live web page. This is something minor but can be really annoying.

What problems is Wix solving and how is that benefiting you?

Wix provides its users a simple and easy way to create a web page according to their specific needs and makes it easy for any person with a low level of knowledge in this matter to create a web page.

Mid Market (51-1000 emp.)
Aug 21, 2022
 Source
Overall Rating:
5.0
SM
Sumeet M.
Software Developer
Share
"Best platform to build websites"
What do you like best about Wix?

Wix is a very easy-to-use platform to build websites and I felt very comfortable using it. It has lots of great functionalities which helps in adding features and making the website more dynamic.

What do you dislike about Wix?

The Wix server was somewhat slow when I tries it but it works well as slow and steady wins the race. Apart from that, I didn't face any issues with the platform.

What problems is Wix solving and how is that benefiting you?

With wix I am built a website for my company and it is working great and helping me gather prospects from a completely unexplored audience for my company.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
Lisa P. avatar
Lisa P.
Marketing Content Manager
Share
"I love using WIX (and designing sites for colleagues on wix) !"
What do you like best about Wix?

1. Templates - for non-designers, the templates are super helpful, and very attractive 2. Everything is ready for you - pages, layout, fonts, colors etc. and they're easy to customize for brandin

What do you dislike about Wix?

I really, really don't like the AI part - i find it hard to work around, it's not intuitive and very challenging. I always turn it off. Maybe some people like it, but i find it bulky and cumbersome.

What problems is Wix solving and how is that benefiting you?

REALLY fast landing pages - i can whip up a landing page in 10 minutes - and it's fully functional, attractive and ready to go. Picture optimization: i don't have to worry about image size as wix takes the guesswork out of that and optimizes pictures for fast loading on mobile and desktop

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
DW
David W.
President
Share
"WIX Fan Here"
What do you like best about Wix?

Ease of navigation... and the robust suite of services that seem to grow with users totally in mind.

What do you dislike about Wix?

Sometimes easy to get lost in the site and find your way to a solution,

What problems is Wix solving and how is that benefiting you?

Linking our site to a TicketSpice page for benefit ticketing.

Mid Market (51-1000 emp.)
Aug 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Platform with an Excellent Vision and Approach"
What do you like best about Wix?

Ease of use. Constant listening to feedback in order to improve the platform and capabilities.

What do you dislike about Wix?

Some features take time to develop but that's understandable. Such as site speed for example.

What problems is Wix solving and how is that benefiting you?

Building a website easily and fast.

Enterprise (> 1000 emp.)
Aug 11, 2022
 Source
Overall Rating:
5.0
CJ
Caleb J.
Senior .Net Software Engineer
Share
"Wix for me"
What do you like best about Wix?

Availability of a wide array of free CSS templates.

What do you dislike about Wix?

Nothing for now and if any issue arises vendor support is rapid in resolving.

What problems is Wix solving and how is that benefiting you?

Creating responsive landing pages. Web design and development.

Small Business (50 or fewer emp.)
Aug 11, 2022
 Source
Overall Rating:
5.0
Alanis M. avatar
Alanis M.
Ux Designer
Share
"Wix changed the way you web design"
What do you like best about Wix?

I have been using Wix for the past 2 years, what I like about Wix is creating a website without needing any code. You can design and create gorgeous layouts and don't need to write a single line of code.

What do you dislike about Wix?

Wix has some server issues, sometimes when you're editing a website the screen just froze and got slow. I'm a web designer and I have some trouble with the alignment with Wix.

What problems is Wix solving and how is that benefiting you?

Wix is a great platform with easy integrations. If you need a website and have no previous experience with coding or design you still be able to make a good website using Wix.

Small Business (50 or fewer emp.)
Aug 10, 2022
 Source
Overall Rating:
5.0
II
Izzah I.
Web Designer
Share
"Just Drag and Drop your websites in Minutes with Wix"
What do you like best about Wix?

I am Using Wix Editor for More than 1 year and it is just amazing for freelancers easy to use, handle and implement designs. It has many tools and templates, you can add pictures/videos, music, graphics, slides and blogs etc in just one click. It is user-friendly and the interface is damn attractive to work on. It helps me a lot in designing and developing modern designs.

What do you dislike about Wix?

The only thing I dislike about Wix You can not switch your template designs once you published your site.

What problems is Wix solving and how is that benefiting you?

As a freelancer, It helps me to save my time and gives me the freedom to design websites as I wish without needing codes and extra effort. All you need to do is to drag pictures etc and drop them on a page.

Small Business (50 or fewer emp.)
Aug 09, 2022
 Source
Overall Rating:
5.0
DB
De Ann B.
Office & Communications Manager
Share
"Best website builder"
What do you like best about Wix?

As a web designer, WIX has everything to build a great website. Wix offers pre-built templates or you can create your own. You can create your own and, brand and email address with WIX.

What do you dislike about Wix?

The only con about WIX is the customer service. It is very difficult to reach a live person, and when you do, often times the language barrier makes communication difficult.

What problems is Wix solving and how is that benefiting you?

WIX solved our outdated website and gave the church's website a fresh, new look that the parishioners like and use for registration, information and connectivity.

Small Business (50 or fewer emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Regfox Integration with Wix"
What do you like best about Wix?

Extremely easy to learn (especially for those with no prior web design knowledge or expertise) Virtually no customization limitations - everything is "drag and drop" vs a platform like Wordpress, for example, which is very templatized

What do you dislike about Wix?

On the flip side, since Wix is not templatized like Wordpress, it requires some diligence to keep pages/formats/etc consistent across the site. Since the platform is so "drag and drop", it also requires extra double checks to confirm that the site looks correct on mobile. (The different modules can easily become misarranged)

What problems is Wix solving and how is that benefiting you?

I think Wix makes web design accessible even for those not well-versed in backend web design or best practices, which for us makes it very easy to train non-marketers or non-web designers on the platform for our business purposes.

Small Business (50 or fewer emp.)
Aug 03, 2022
 Source
Overall Rating:
5.0
Mayank G. avatar
Mayank G.
Owner
Share
"Get the best website without coding"
What do you like best about Wix?

they have the best set of Inbuilt Templates, also they auto-design your website by collecting some data, easy editable templates, speedy servers of their own at reasonable cost

What do you dislike about Wix?

I don't think one will dislike Wix, they give good customer support, and good features, till date Wix is the only best platform available where in hours you can get your websites ready

What problems is Wix solving and how is that benefiting you?

Wix offers the best chatbot for websites with very unique features, any one visits a website, you will get a notification on your phone and you can text them from Wix phone app like whatsapp

Small Business (50 or fewer emp.)
Jul 30, 2022
 Source
Overall Rating:
5.0
ST
Sunil T.
Co Owner
Share
"Truly best GUi and best value for money"
What do you like best about Wix?

Wix prices were the best, it provided me

What do you dislike about Wix?

me an awesome ecommerce website pre-installed and very easy to modify, really nice templates, and in-site app based integration all i did with limited knowledge very easily. I m truly happy

What problems is Wix solving and how is that benefiting you?

Setting up an ecommerce portal with limited resourses, easyness in integration is the best feature, then comes its awesome templates, then its value added services.

Small Business (50 or fewer emp.)
Jul 22, 2022
 Source
Overall Rating:
5.0
CT
Caleb T.
Office Manager
Share
"Best Website Builder"
What do you like best about Wix?

Very intuitive with all the tools to do what you need. And now with Editor X I feel like we can do even more.

What do you dislike about Wix?

Nothing I dislike so far! We have completely upgraded our website using Wix!

What problems is Wix solving and how is that benefiting you?

It's great that I don't need to know C++ and how to build a site from the ground up. We are a small business so the tools that Wix provide is very helpful.

Mid Market (51-1000 emp.)
Jul 17, 2022
 Source
Overall Rating:
5.0
DS
Dilpreet S.
Marketing Head
Share
"Use Wix to Create a Professional Website for Your Business"
What do you like best about Wix?

• Wix is a website builder that lets you create a website without having to code. • You can use Wix to create a professional website for your business. • Wix has templates that you can use to create your website. • You can drag and drop elements on your Wix website. • Wix lets you input HTML code on your website.

What do you dislike about Wix?

Wix can be more expensive than other website builders, particularly if you upgrade to a paid plan. Wix websites can sometimes look less professional than those built with other platforms. You need to upgrade to a paid plan to remove Wix branding from your website.

What problems is Wix solving and how is that benefiting you?

Wix is a website builder that lets us create our website step by step. Starting with templates, We can quickly and easily drag and drop elements to create a functional website. Wix has all the tools we need to build a beautiful site using HTML Input, Permissions, Marketing Tools, Site Analytics and more. With Wix there's no coding. No long tutorials. And no confusing steps to get your site up and running in minutes. It is super easy for everyone to create a professional website.

Small Business (50 or fewer emp.)
Jul 15, 2022
 Source
Overall Rating:
5.0
HM S. avatar
Hm S.
Producer
Share
"Professional Website Builder"
What do you like best about Wix?

I like the drag-and-drop website building tool. It requires almost no learning curve to make a professional website. Wix provides all the premium features and tools for ecommerce stores. I also like its intuitive interface and live chat option. Its integration options are very much functional.

What do you dislike about Wix?

There are very few things of Wix that can be addressed as its weakness. But there should be more flexibility to change the template even after publishing the site. The cost of using advanced functionality should be decreased.

What problems is Wix solving and how is that benefiting you?

Wix is basically solving my website building problem. By using Wix, I can develop my own online shop or website without hiring an expert. Ultimately it saves my money, time, and effort.

Mid Market (51-1000 emp.)
Jul 04, 2022
 Source
Overall Rating:
5.0
AS
Apoorva S.
Web Developer
Share
"Best CMS platform/Website builder"
What do you like best about Wix?

I found Wix definitely among the best cms platforms, as this tool allows users to make websites very easily with a separate option for HTML input to highly customize your website.

What do you dislike about Wix?

There is nothing in particular that I dislike about Wix. Although, I feel like Wix could improve on the optimization of websites made using it which would affect the efficiency of websites in a good way.

What problems is Wix solving and how is that benefiting you?

Through Wix I have completed more than 20 projects, it is helping me make websites, host them and customize them very easily.

Mid Market (51-1000 emp.)
Jun 30, 2022
 Source
Overall Rating:
5.0
RM
Rahul M.
Graphic Designer
Share
"Wix is an amazing website builder"
What do you like best about Wix?

Wix allowed me to build a website in a matter of a few hours because of its very easy-to-use interface and other functions.

What do you dislike about Wix?

The lack of ability to customize the website according to the user is the major part of my dislike of Wix.

What problems is Wix solving and how is that benefiting you?

I am making working and functional websites using Wix within a span of a few hours and very easily.

Mid Market (51-1000 emp.)
Jun 16, 2022
 Source
Overall Rating:
5.0
Paul Rudolph A. avatar
Paul Rudolph A.
Social Media Content Creator/Writer
Share
"Get yourself Wix-ed!"
What do you like best about Wix?

Alright. I'll be honest. I am not an expert when it comes to building websites, but Wix made me do it. Achievement unlocked in no time at all! Compared with WordPress, I'd say Wix has the least complications.

What do you dislike about Wix?

There is none. Any noob or exploratory web page, user experience designer wannabe would tell you that Wix is as easy as it looks. It is what it is, the best. With a simple roll, click, and glide, you'd be impatient to see the preview every time.

What problems is Wix solving and how is that benefiting you?

I am a content strategist, but foremost, I am a creator. I use Wix to showcase my portfolio, and I have achieved a lot with it. It has helped me land the best jobs and clients that I could ask for.

Small Business (50 or fewer emp.)
Jun 08, 2022
 Source
Overall Rating:
5.0
JG
Jeffrey G.
Comptroller
Share
"Great professional look with easy setup"
What do you like best about Wix?

I really enjoyed setting up my first website with Wix. The ability to see a PC browser version and switch back to mobile was great. Setting up the look was easy, but most importantly, it provided a professional and visually pleasing website. Compared against setting up in WordPress is not in the same arena. WIX 10..WordPress 6. My current website is thru WP, but I miss the simplicity of Wix.

What do you dislike about Wix?

nothing really. Dislike that it was so easy, it made switching, due to developer preferences, to WordPress was difficult.

What problems is Wix solving and how is that benefiting you?

made a professional-looking website in a few hours compared against WordPress in a few weeks. I really liked the ability to see the website on phone, was great as most content is now on the phone.

Enterprise (> 1000 emp.)
May 10, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A fun and easy way to create a personal or business website"
What do you like best about Wix?

Wix is easy to use,helpful and intuitive. Wix gives upgraded templates so you can easily drag and drop different designs and create a professional-looking website.

What do you dislike about Wix?

Some of the templates are not available on the free plan. There are no unlimited plans available even with the premium rates so storage issues can be a problem.

What problems is Wix solving and how is that benefiting you?

The biggest benefit is Wix allows me to create a personal website and/or a business website quickly, easily and with little cost. Wix is solving the problem of getting my information online for others to see in a fun and quick way that looks very professional.

Small Business (50 or fewer emp.)
Apr 26, 2022
 Source
Overall Rating:
5.0
Ramya S. avatar
Ramya S.
Growth Marketer
Share
"Most intuitive website builder out there"
What do you like best about Wix?

The most intuitive tool to use. It was my first time building a website and it felt so easy using Wix!

What do you dislike about Wix?

It is difficult to use in older softwares.

What problems is Wix solving and how is that benefiting you?

Easy to use for someone new to website building

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
Marley M. avatar
Marley M.
President
Share
"Great starter program."
What do you like best about Wix?

I like that the website is so user-friendly and easy to use. You don't need to have any experience to be able to use the website to make your first website. I would recommend it to anyone.

What do you dislike about Wix?

I'd like more options as far as templates go, I would like to be able to have more variety to choose from. I'd also like more information ability to use functions like a CRM, or Social Media manager through the system so everything is all in one place.

What problems is Wix solving and how is that benefiting you?

Wix is so easy to use it's accessible on desktop and mobile, and you can have the ability to add other contributors to the site if you need to be able to collaborate so that is a huge benefit.

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fast, Easy and Fun to Use!"
What do you like best about Wix?

Wix is a fast, affordable website building platform that lets you have a professional-looking website in hours.

What do you dislike about Wix?

Apps that are available to add to the site are an added expense.

What problems is Wix solving and how is that benefiting you?

We are a financial firm and don't need the bells and whistles that come with expensive websites. We wanted a great-looking site that was easy to build and maintain for a reasonable price. A business website is the first impression, and we are delighted with Wix.

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
Allen E. avatar
Allen E.
President/Ceo
Share
"Good website builder for beginners"
What do you like best about Wix?

Wix is an easy to use drag and drop builder with nice designs and functions. It's got a lot of functionality and backend things to connect Google analytics Facebook pixels and all your other cookies

What do you dislike about Wix?

I wasn't getting a lot of leads and I've heard that wix can be clunky on the back and then Google doesn't like it once I switched to wordpress I started getting a lot more leads.

What problems is Wix solving and how is that benefiting you?

It's great for starters people who aren't very techy or great at design and one of you things Hands-On themselves. It's also a great web builder for startups. It definitely gave us a boost when we were first starting up and bootstrapping

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, no web experience needed"
What do you like best about Wix?

I like how you have multiple templates to choose from. It's easy to modify and make edits to photos, text and navigation. I feel like it's easier to use compared to other website apps compared to competitors.

What do you dislike about Wix?

I dislike how you need to pay to have your website to be indexed on Google. I also think having such rigid templates can be limiting. That said, it works well so I don't mind.

What problems is Wix solving and how is that benefiting you?

I wanted a website to display my artwork. I like how it's super fast to update which saves me time. And I like that it looks professional.

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
5.0
CT
Chad T.
I
Share
"Easy to build a website"
What do you like best about Wix?

Easy to build your website. No experience

What do you dislike about Wix?

The cost per year. I would like monthly.

What problems is Wix solving and how is that benefiting you?

I am getting my music and brand out with ease due to wix website builder! It has brought me loads of traffic to my social media channels .

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
5.0
JW
Jennifer W.
Account Executive
Share
"Intuitive, drag and drop website builder!"
What do you like best about Wix?

I love being able to just drag and drop elements without needing any coding experience! I have tried some of the other platforms, and the super customizable ones require a lot of coding whereas the other drag and drop ones don't have as many features.

What do you dislike about Wix?

My only critique would be that after paying for the premium version, it sucks a little to have to pay for some features. But that's literally the only real thing that I see as a negative.

What problems is Wix solving and how is that benefiting you?

The problem we are solving is the need for a website that is easy to use and doesn't take a lot of time to set up and maintain. I like that we can copy pages for different offers and just change a few keywords.

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
5.0
AW
Alison W.
Senior Copywriter
Share
"Easy to set-up for all web needs"
What do you like best about Wix?

I like how easy it is to set up a website as someone who is not particularly digitally savvy. I'm using Wix for my author webpage, and it took me just a few hours to get it set up and ready to share.

What do you dislike about Wix?

The free version does lack some of the functionality of the premium version, but that's definitely to be expected. Other than that, I wish I didn't have to have "wix" in my domain URL without a fee.

What problems is Wix solving and how is that benefiting you?

I'm reaching more potential readers through my website, especially when coupling a Wix site with other marketing strategies, like a Kickstarter campaign and social media pages.