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Wix Website Builder Software logo
Wix
4.3
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Wix Reviews: 4.3/5 — Solid Choice

Wix Overview
What is Wix?

Whether it’s starting a blog, opening an online store, showcasing a portfolio, or promoting a business, Wix provides a versatile platform to build websites and create content. A unique feature of Wix is its ADI or Artificial Design Intelligence which allows users to launch customized pages just by answering a few questions and when ready, go live with one click. Those with coding experience can use the Wix Editor to perform personalizations and add custom-built features. Design tools include a logo maker while marketing capabilities such as a comprehensive e-commerce platform, built-in search optimization tools, and a native appointment scheduling software can be enjoyed out of the box.

Company Wix.com Ltd.
Year founded 2006
Company size 1001-5000 employees
Headquarters Tel Aviv, Israel
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Wix Categories on Findstack
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Ask Questions about Wix
What Wix is best for?
How does Wix compare to WordPress.com?
What are the pros and cons of Wix?
Wix Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Wix Pros and Cons
Pros
  • Automated SMS notifications and email reminders to limit no-shows
  • Host public events, sell tickets online and scan them from the Wix Owner app
  • Wix ADI lets you instantly build a website based on simple questions
  • Over 500 templates with extensive editing tools and features
  • Offers modern-looking templates
Cons
  • Built-in analytics are only available on the highest tier
  • Product subscriptions aren’t available on the lowest plan
  • It can get expensive
  • You can’t change templates easily
  • Not the best at SEO
Wix Awards
Findstack 2024 General Badge
Wix Features
24/7 Customer Support
A/B Testing
A/B Testing / Conversion optimization
Accessibility / performance optimization
AI content / design tools
AI-powered content & layout generation
AI-powered site generation
Analytics and Reporting
Analytics / tracking integration
Analytics / tracking integrations
Analytics / traffic tracking
Analytics / visitor metrics
Wix Media
Wix video thumbnail
Wix 0
Wix 1
Wix 2
Wix 3
Wix Screenshots
Wix screenshot 1
Wix screenshot 2
Wix screenshot 3
Wix screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 04, 2026
Wix Website Builder Software logo
1,646 Wix Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Apr 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to Use"
What do you like best about Wix?

Super easy to use (drag and drop builder) and extra handy to be able to toggle from Desktop to Mobile view and edit both layouts. No need to be an expert website builder.

What do you dislike about Wix?

Customization is slightly limited, but overall it is very dynamic.

What problems is Wix solving and how is that benefiting you?

None that i can think of

Small Business (50 or fewer emp.)
Apr 18, 2023
 Source
Overall Rating:
5.0
SS
Stephen S.
Founder
Share
"Wix makes having a website easy and accessible to everyone"
What do you like best about Wix?

I love how easy it is to use Wix and how you can edit or update your website, send marketing emails, build a mobile app and set up your website's SEO all from one location.

What do you dislike about Wix?

Nothing- I love everything about Wix. There is not a single thing I can complain about with Wix except getting in touch with support- this is the only issue I have had with them.

What problems is Wix solving and how is that benefiting you?

I use Wix to edit and update my website, collect customer data, and applications, send out marketing campaigns and keep potential leads' contact info, and do SEO on my website, as well as automatically post on my company's social media accounts

Small Business (50 or fewer emp.)
Apr 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A versatile and intuitive website building platform"
What do you like best about Wix?

The best thing about Wix is the drag-and-drop website builder, which allows me to create a professional-looking website without any coding skills. The platform also offers a wide range of design templates and customization options, which means that I can create a website that matches my brand and vision. Additionally, Wix provides a range of business tools such as email marketing, social media integration, and eCommerce functionality, which have been instrumental in growing my online presence and driving sales.

What do you dislike about Wix?

The only issue I have experienced with Wix is that some of the more advanced features, such as custom code implementation, are only available with the more expensive plans. However, this is a minor issue compared to the overall benefits of the platform. Overall, I would highly recommend Wix to anyone looking for a versatile and intuitive website building platform. It has enabled me to create a professional-looking website without any coding skills, and the range of business tools available has helped me to grow my online presence and drive sales.

What problems is Wix solving and how is that benefiting you?

Wix is solving several problems for me in terms of website building and online business. Firstly, it has enabled me to create a professional-looking website without any coding skills. This has saved me time and money that I would have otherwise spent on hiring a web developer. Secondly, Wix provides a range of business tools such as email marketing, social media integration, and eCommerce functionality, which have been instrumental in growing my online presence and driving sales. The platform has streamlined my business processes, allowing me to manage all aspects of my online business from a single dashboard. Thirdly, Wix offers a range of design templates and customization options, which means that I can create a website that matches my brand and vision. This has enabled me to differentiate my business from competitors and create a unique online presence. Overall, Wix has benefited me by solving several problems related to website building and online business. It has enabled me to create a professional-looking website, streamline my business processes, and grow my online presence and sales.

Small Business (50 or fewer emp.)
Apr 10, 2023
 Source
Overall Rating:
5.0
Jolinda S. avatar
Jolinda S.
Chief Executive Officer
Share
"Great, simple, user-friendly product that keeps evolving."
What do you like best about Wix?

Wix is a fast site builder and has the easiest interface for my clients who are not web designers.

What do you dislike about Wix?

Wix doesn't have more sophisticated page layout controls and options for CSS and plugins at the volume of WordPress.

What problems is Wix solving and how is that benefiting you?

Wix is a user-friendly builder that is most simple to get a client making their own edits within. Wix is self-contained in that if you don't log into your site for a while, nothing will break or get hacked, unlike with other website builders where you need to update the back end pretty often.

Small Business (50 or fewer emp.)
Apr 01, 2023
 Source
Overall Rating:
5.0
RR
Rickey R.
Case Manager
Share
"Very simple to navigate once you learn the basics and good for online sales!"
What do you like best about Wix?

I can add photos and content to my website with no hassle; also selling products online is simple!

What do you dislike about Wix?

Sometimes you have to go back to ensure specific files don't show, like .pdf or .jpeg, when uploading photos.

What problems is Wix solving and how is that benefiting you?

It is excellent for me to market my company and myself and for online sales. It is great for selling your brand and easy for content uploading and selling.

Small Business (50 or fewer emp.)
Mar 30, 2023
 Source
Overall Rating:
5.0
MH
Matthew H.
Founder
Share
"A Great All Around System"
What do you like best about Wix?

How easy it is to build a website and the overall functionality of their website building software. Also love that marketing is integrated and form fills are put in the database.

What do you dislike about Wix?

Some of the spacing is clumsy, and there are a lot of extras they try and get you to buy for seemingly simple things that can be coded. For some reason, it hides objects on the mobile version compared to the web version.

What problems is Wix solving and how is that benefiting you?

It provided a great way for our church to build a website and send emails from the same portal. It also helps keep track of all our members and their information.

Small Business (50 or fewer emp.)
Mar 30, 2023
 Source
Overall Rating:
5.0
Jonathon W. avatar
Jonathon W.
Certified Disinfection Specialist
Share
"Best Web Platform on the Market"
What do you like best about Wix?

Wix is the best website platform, hands down. From the affordable rates, to the easy to use design elements, to the partnership program. The ability to integrate and connect other applications and services is amazing.

What do you dislike about Wix?

Wix, like all softwares and programs does have some downsides. In the past 12 months Wix changed the way the pages are created in the editor and added sections rather than the previous way of one running page. It has been a learning curve as I was used to the previous way of doing things.

What problems is Wix solving and how is that benefiting you?

I operate a web design agency. We tend to deal with clients of all sizes and when we do, clients expect a certain standard of work and ease. Wix has been amazing in the accessibility and design features it offers when utilizing it. Many clients also like to be able to make changes on their own and with the Wix platform, I can easily train a client on how to make basic changes while maintaining editor or administrative access for major changes later.

Mid Market (51-1000 emp.)
Mar 23, 2023
 Source
Overall Rating:
5.0
AK
Anil K.
Assistant Manager Social Media & Marketing
Share
"Power packed Website Builder comes with lots of automation to achieve your business goals"
What do you like best about Wix?

I was looking for a website builder that was powerful yet easy to use, and Wix has exceeded my expectations. The drag & drop features make it so simple to create a stunning website in no time, and the automation tools help me to improve my leads conversion rate

What do you dislike about Wix?

The only issue I have with Wix is that they don't have enough tutorial content on YouTube to help me learn more about website building and explore their platform to its full extent. Other than that, I'm very happy with the product!

What problems is Wix solving and how is that benefiting you?

As I am handling multiple businesses with different objectives and goals. I need to create multiple landing pages. With Wix Awesome features and premade templates, I can create multiple landing pages and make necessary changes when required. So that I can focus more on other things to improve the business revenue.

Small Business (50 or fewer emp.)
Feb 24, 2023
 Source
Overall Rating:
5.0
AM
Audrey M.
Account Coodinator
Share
"I appreciate the scalability of the product!"
What do you like best about Wix?

I like the ability to control my finances and orders in one place. I didn't feel like I needed other services to complete the functionality I was aiming for.

What do you dislike about Wix?

The price is a tad steep. I had issues with payment acceptance turning off unprompted.

What problems is Wix solving and how is that benefiting you?

It houses my freelance and card-selling invoicing and orders in one place.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
HT
Horsepower T.
Founder
Share
"Wix website"
What do you like best about Wix?

The ease of editing. I can easily edit and design it how I want!

What do you dislike about Wix?

The help desk just sends you documents to read instead of answering any questions. Taking payments can be difficult at times because our payment platform doesn't merge well with wix, so accounting can be a nightmare at times.

What problems is Wix solving and how is that benefiting you?

Wix allows an all in one place for our non-profit announcements and offers. Wix is easy to work with and almost anyone can figure it out! It allows me to look at page views and monitor our annalytics.

Small Business (50 or fewer emp.)
Feb 21, 2023
 Source
Overall Rating:
5.0
IM
Itishree M.
Co Founder At Pride Odisha Feminine Products
Share
"The best and cheap no code website builder"
What do you like best about Wix?

The pros - - No code website building - Great templates for the website. - Beginner friendly. - Free logo maker - hassle free payment gateways integration with website.

What do you dislike about Wix?

The Cons - - Although many templates are present but many are recitative or there is only one star template in the genre and others are bad - Never buy domains from it they are very expensive.

What problems is Wix solving and how is that benefiting you?

Business problems it solved - - A creation of website with no coding. - For logo creation. - For assistance in shipping and reviews system. - For receiving payments from the clients.

Small Business (50 or fewer emp.)
Feb 21, 2023
 Source
Overall Rating:
5.0
Carina P. avatar
Carina P.
Sales Manager
Share
"Plataforma fácil de usar, con vídeos explicatorios para todos los pasos."
What do you like best about Wix?

Esta plataforma contiene explicaciones y vídeos para cualquier acción. Fácil de utilizar y con asistente 24 horas al día. Contiene muchas más plantillas que otras plataformas.

What do you dislike about Wix?

No es tan barata como otras plataformas.

What problems is Wix solving and how is that benefiting you?

Por ahora no he tenido ningún problema.

Enterprise (> 1000 emp.)
Feb 19, 2023
 Source
Overall Rating:
5.0
KK
Kamal K.
Software Engineer
Share
"Website Design B.O.A.T of 2022"
What do you like best about Wix?

Involves drag and drop, html and jquery to design websites which need no coding.

What do you dislike about Wix?

Wix is the best WordPress alternative although it is expe to register domains.

What problems is Wix solving and how is that benefiting you?

Website hosting and creation of landing pages and websites.

Small Business (50 or fewer emp.)
Feb 16, 2023
 Source
Overall Rating:
5.0
SG
Sophia G.
Ux/Ui Designer, Digital Rebranding & Marketing Consultant
Share
"The best website builder out there, hands down."
What do you like best about Wix?

It has a lot of flexibility for design solutions; there are little constraints. At the same time, there are enough built in features which restrict design such that the platform is easy to use. It is very versatile; whether one is a complete novice or an experienced designer, building a website is easy, one doesn't run into many limitations.

What do you dislike about Wix?

Pretty much the only thing I've come across is twofold: first, info popups are not easy to design, and second, it's not possible currently to float certain sections over other sections. But these are not major problems at all.

What problems is Wix solving and how is that benefiting you?

It's allowing me to build my web designs beautifully without needing to spend weeks coding. This benefits me as it saves me time as a web designer and allows me to create more beautiful and intricate design solutions, more complex than my current coding abilities would allow.

Small Business (50 or fewer emp.)
Dec 23, 2022
 Source
Overall Rating:
5.0
Puran S. avatar
Puran S.
Co Founder & Coo
Share
"Create your first website in a click"
What do you like best about Wix?

I just loved the Wix ADI feature that allows you to create a website theme, structure, and design by providing basic details like business or brand name, sector, etc.

What do you dislike about Wix?

Wix ADI has some limitations in terms of fully utilizing the feature Wix offers hence you need to go for Wix Editor. The disappointing thing is you can't go back to the ADI but Editor provides a lot more flexibility to fine-tune your website.

What problems is Wix solving and how is that benefiting you?

Wix provides an easy-to-use, drop-and-drag feature to design the website that solves the big problem of dependency on a professional website designer and also reduces the cost to build the website.

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
Charlese L. avatar
Charlese L.
Ceo And Freelance Copywriter
Share
"My website looks great and is easy to control!"
What do you like best about Wix?

I love to jump into Wix any time I need to update. Templates are easy and I can do anything I want with my website.

What do you dislike about Wix?

I have zero complaints about Wix. My site is hosted and running, I get to change or upgrade anything I want. It's perfect for my needs

What problems is Wix solving and how is that benefiting you?

I don't have to pay expensive web hosting and design fees. It's affordable and simple.

Small Business (50 or fewer emp.)
Dec 20, 2022
 Source
Overall Rating:
5.0
VF
Veronica F.
Comercial Manager
Share
"It is a better choice"
What do you like best about Wix?

Wix is the best option to construct a site. Is is simple, exactly.

What do you dislike about Wix?

There are nothing that i dislike to use Wix

What problems is Wix solving and how is that benefiting you?

We have a site with enough informations

Small Business (50 or fewer emp.)
Dec 16, 2022
 Source
Overall Rating:
5.0
Sneha M. avatar
Sneha M.
Marketing Specialist
Share
"Best and easy website builder"
What do you like best about Wix?

They have multiple theme options and the editing of the site is very easy

What do you dislike about Wix?

It is challenging to switch to analytics from the editor

What problems is Wix solving and how is that benefiting you?

I can build a website quickly with multiple features just a click away

Small Business (50 or fewer emp.)
Dec 12, 2022
 Source
Overall Rating:
5.0
Josh R. avatar
Josh R.
Marketing Automation
Share
"Super flexible, high powered, and easy to learn"
What do you like best about Wix?

The drag and drop editor is awesome. It's really easy to use and there are TONS of prebuilt blocks you can build off of.

What do you dislike about Wix?

The blog tool is fairly limited. It's easy to use, but there isn't a lot of flexibility with the layout and you can't make anything be full width. Also, the built-in email tool called Ascend is horrible. It forces you to use blocks that are impossible to delete and there are zero native integrations with other email service providers.

What problems is Wix solving and how is that benefiting you?

It's perfect if you have a good design sense but have zero code background. You can build a professional-looking site without too much of a headache.

Mid Market (51-1000 emp.)
Dec 07, 2022
 Source
Overall Rating:
5.0
JD
Jeff D.
Chief Operating Officer
Share
"Landing Pages & Website Builder"
What do you like best about Wix?

Requires no prior coding knowledge to create and design websites.

What do you dislike about Wix?

All is well with me while using this platform on my end.

What problems is Wix solving and how is that benefiting you?

Streamlines website design via HTML and JQuery.

Mid Market (51-1000 emp.)
Dec 06, 2022
 Source
Overall Rating:
5.0
TM
Tracy M.
It Manager
Share
"Responsive,masterful,kingstastic and game-changer website building tool."
What do you like best about Wix?

Wix allows me to design and build modern and beautiful websites with ease.It's simple to edit websites with this tool.Wix allows me to host websites easily.It's also simple to launch,run and manage websites with Wix.

What do you dislike about Wix?

There is nothing that disappointing with Wix.Designing and building website has never been this easier.

What problems is Wix solving and how is that benefiting you?

Wix is every useful as it increases our organization Search Engine Optimization (SEO). It's simple to create and manage blogs using this tool. Wix makes it easier to build landing pages.

Small Business (50 or fewer emp.)
Dec 02, 2022
 Source
Overall Rating:
5.0
PD
Prashant D.
M
Share
"Makes beautiful website - Noob Friendly"
What do you like best about Wix?

Making and impactful and beautiful-looking website is very easy. Mostly drag-and-drop work. Setting up doesn't take much time, plus updates are very quickly when changes are made

What do you dislike about Wix?

Nothing so far, most of the website-making work is just drag-and-drop. Plus there are enough plugins/ addons.

What problems is Wix solving and how is that benefiting you?

Launching a feature rice website took hardly a day, it also has an option for a mobile webpage, which previews in mobile simulations. Editing is very easy, social integrations are also available.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
5.0
JP
Josh P.
Marketer
Share
"Wix is Easy to Use"
What do you like best about Wix?

The most helpful part is the number of templates you can use.

What do you dislike about Wix?

The builder can be a hard to navigate at times.

What problems is Wix solving and how is that benefiting you?

Able to build responsive sites quickly.

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
Donovan B. avatar
Donovan B.
Chief Executive Officer
Share
"Wix is the best in the business"
What do you like best about Wix?

I like the easy design modifications that you can make from your desktop or mobile device.

What do you dislike about Wix?

I wish the ADI creator had more diversity of design and not so generic.

What problems is Wix solving and how is that benefiting you?

Wix solves the problem of complicated web design and benefits me in getting my websites online in a flash.

Small Business (50 or fewer emp.)
Nov 05, 2022
 Source
Overall Rating:
5.0
Francis H. avatar
Francis H.
Cantina Satolep Sabor & Qualidade
Share
"Excellent Choice"
What do you like best about Wix?

I love Wix. I have been wanting to start my own business for a while now and it feels great to finally be able to create a website of my own. The interface is user friendly, there is a ton of documentation, and the site was up in less than an hour. I would recommend this app to anyone looking for help with their website without having to learn how to code!

What do you dislike about Wix?

I don't really like the templates, the price is too high, the free plan force watermark, tracking and analytics require a paid plan, premium Plans are single-site only.

What problems is Wix solving and how is that benefiting you?

Wix is a great platform for any business. The setup process is easy and the interface is clear and user-friendly. The best thing about Wix is that it does not require any knowledge of coding or web development skills, which means it's very accessible for small businesses or start-ups without a lot of resources. I would highly recommend to anyone who wants to start a website but has no technical skills.

Enterprise (> 1000 emp.)
Oct 19, 2022
 Source
Overall Rating:
5.0
Pooja A. avatar
Pooja A.
Systems Software Engineer
Share
"My Feedback on Wix Utilization"
What do you like best about Wix?

With Wix, I barely require to code when designing websites through HTML and JQuery.

What do you dislike about Wix?

My ratings depicts it all - no errors encountered for over 4 Yos.

What problems is Wix solving and how is that benefiting you?

Managing website content. Search engine optimization. Corporate branding. Website design.

Small Business (50 or fewer emp.)
Oct 07, 2022
 Source
Overall Rating:
5.0
FP
Faye P.
Freelancer
Share
"you dont needs wits to know how to use Wix"
What do you like best about Wix?

i like that you can be an absolute beginner and still come out with a great website! wix can be worked with at whatever level of experience you have! Its very intuitive to pick up and it looks so nice when you're done

What do you dislike about Wix?

it can be a little frustrating with all the fancy designs or tools when al you want is a simple page with a box. but again, this is my own lack of knowledge about that kind of stuff

What problems is Wix solving and how is that benefiting you?

i needed to make a personal blog/website for college when i attended. While the criteria were all about content, I also wanted my website to look good. That's where wix comes in. i new very little about web design and platform hosting and any of that-but thanks to Wix i dont need to!

Small Business (50 or fewer emp.)
Oct 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wix is clean, complete, and competent."
What do you like best about Wix?

In my experience, Wix is easy to integrate, quick in all functions, and seemingly always adding new and professional features.

What do you dislike about Wix?

I've given this some thought but I cannot find anything that I "dislike."

What problems is Wix solving and how is that benefiting you?

My business website was easy-ish to create, and integration with Ecwid and its online store.

Small Business (50 or fewer emp.)
Sep 30, 2022
 Source
Overall Rating:
5.0
BM
Blue Beam M.
Owner
Share
"Everything in one place"
What do you like best about Wix?

The price is just right for most small businesses and start-ups. However it can also service large brands. The dashboard is intuitive and user-friendly. I like that all the tools, CRM email design, inbox, and analytics are in one spot.

What do you dislike about Wix?

As you need more functionality, you can pay for more automatons and the additional functions you need. Some people might now like this because it does start to add up. I do like having the ability to only pay for what I use, but sometimes I thought I had already paid for the functionality, but then I have to pay more.

What problems is Wix solving and how is that benefiting you?

It solves CRM, email design, forms, website creation, domain management, chat function, automated emails and responses, analytics, hook ups for Google ads, search console, and Universal Analytcis.

Enterprise (> 1000 emp.)
Sep 21, 2022
 Source
Overall Rating:
5.0
RC
Rome C.
Software Application Engineer
Share
"A powerful and intelligent tool for website development."
What do you like best about Wix?

It's simple to build eyes appealing websites with this tool. It's simple to host website domains with this tool. This tool have alot if plugins and templates to work with. Makes it's simple to edit websites.

What do you dislike about Wix?

I haven't seen any flaws with this tool as it's performance in website building is great.

What problems is Wix solving and how is that benefiting you?

This tool makes it easy to manage websites contents. Increases SEO.