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Wix Website Builder Software logo
Wix
4.3
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Wix Reviews: 4.3/5 — Solid Choice

Wix Overview
What is Wix?

Whether it’s starting a blog, opening an online store, showcasing a portfolio, or promoting a business, Wix provides a versatile platform to build websites and create content. A unique feature of Wix is its ADI or Artificial Design Intelligence which allows users to launch customized pages just by answering a few questions and when ready, go live with one click. Those with coding experience can use the Wix Editor to perform personalizations and add custom-built features. Design tools include a logo maker while marketing capabilities such as a comprehensive e-commerce platform, built-in search optimization tools, and a native appointment scheduling software can be enjoyed out of the box.

Company Wix.com Ltd.
Year founded 2006
Company size 1001-5000 employees
Headquarters Tel Aviv, Israel
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Wix Categories on Findstack
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Crevio
Sponsored
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Ask Questions about Wix
What Wix is best for?
How does Wix compare to WordPress.com?
What are the pros and cons of Wix?
Wix Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Wix Pros and Cons
Pros
  • Automated SMS notifications and email reminders to limit no-shows
  • Host public events, sell tickets online and scan them from the Wix Owner app
  • Wix ADI lets you instantly build a website based on simple questions
  • Over 500 templates with extensive editing tools and features
  • Offers modern-looking templates
Cons
  • Built-in analytics are only available on the highest tier
  • Product subscriptions aren’t available on the lowest plan
  • It can get expensive
  • You can’t change templates easily
  • Not the best at SEO
Wix Awards
Findstack 2024 General Badge
Wix Features
24/7 Customer Support
A/B Testing
A/B testing and personalization
A/B Testing / Conversion optimization
Accessibility / performance optimization
AI content / design tools
AI content generation
AI-powered content & layout generation
AI-powered site generation
AI search optimization
AI site generation
Analytics and Reporting
Wix Media
Wix video thumbnail
Wix 0
Wix 1
Wix 2
Wix 3
Wix Screenshots
Wix screenshot 1
Wix screenshot 2
Wix screenshot 3
Wix screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 13, 2026
Wix Website Builder Software logo
1,646 Wix Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jul 13, 2018
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"If it's broke, you don't need to fix it"
What do you like best about Wix?

I like how easy and customizable it is, you can make a website that's all your own

What do you dislike about Wix?

Unless you're super into graphic design and know a lot about it, it can be hard to actually make it presentable like it was shown in ads. There are some features that should be really easy to access (like menu dropdown backgrounds) and it's not apparent how to find them. The help menu is too simple as well, there are just some features/options that aren't in the help section.

What problems is Wix solving and how is that benefiting you?

Making a presentable website, I like that clients can make appointments on the website directly.

Small Business (50 or fewer emp.)
May 17, 2018
 Source
Overall Rating:
2.0
Ambrianna F. avatar
Ambrianna F.
Business Owner
Share
"Easy set-up, but difficult management"
What do you like best about Wix?

I was able to set up a basic site in just a few minutes. It wasn't a great site, but there was no coding involved and I at least had something ready to show customers.

What do you dislike about Wix?

It's a pain to connect the domain and there are hidden expenses. Rearranging your site is also difficult if you don't know what you're doing.

What problems is Wix solving and how is that benefiting you?

I set up a website that does bring in traffic. I am able to secure multiple website names in the off chance I'll need to change the website title one day.

Small Business (50 or fewer emp.)
Nov 16, 2017
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Easy to use but lacks that final toucb"
What do you like best about Wix?

I’ve tried it since they offer a free way to get a website. It was simple to use. And for free, it’s not a terrible option

What do you dislike about Wix?

The end product was exactly what you’d expect from a free account. Website seemed to not be as professional looking as I’d like

What problems is Wix solving and how is that benefiting you?

It’s a good option when you don’t have money to spend on a website

Mid Market (51-1000 emp.)
Aug 16, 2017
 Source
Overall Rating:
2.0
AF
Alan F.
Digital Strategy & Analytics Manager
Share
"Only for Certain Projects"
What do you like best about Wix?

The easy to use GUI and simplicity of the builder.

What do you dislike about Wix?

Advanced level site managers need more from an SEO standpoint and the pricing scheme isn't favorable compared to hosting your own Wordpress site.

What problems is Wix solving and how is that benefiting you?

The occasional quick and easy website for short term promotions is usually met by Wix's capabilities. Speed of getting the site up and running is second to none.

Small Business (50 or fewer emp.)
Jul 19, 2017
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Wix Is Not As User-Friendly As It Appears"
What do you like best about Wix?

I liked the templates Wix had available.

What do you dislike about Wix?

When creating a website on Wix, I found that it's editing features were not as user-friendly as Weebly. The drag and drop feature, for example, could be much more streamlined.

What problems is Wix solving and how is that benefiting you?

I have created simple websites using Wix.

Small Business (50 or fewer emp.)
Jul 17, 2017
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Wix Review "
What do you like best about Wix?

That anyone can use it. It's very practical and you are able to pick from a few layouts, which is nice when you're not a designer.

What do you dislike about Wix?

Messy backend, sometimes slow. Can be frustrating trying to resize photos and add in copy. You can only go so far with wix.

What problems is Wix solving and how is that benefiting you?

Using to create a website for a small business. Benefits include that you can quickly set up a site.

Small Business (50 or fewer emp.)
Jul 04, 2017
 Source
Overall Rating:
2.0
EG
Emily G.
Art Director
Share
"Quick to build sites, but inline editor is laggy"
What do you like best about Wix?

Wix has a better library of templates than competing sites and the time it took me to get my site online was very small.

What do you dislike about Wix?

Any design changes that weren't directly out of the box on a template was doable, but required a lot of navigation through reopening menus versus all of the design options opening in a sidebar that would have let me make more changes at a time.

What problems is Wix solving and how is that benefiting you?

I've been able to launch a portfolio website.

Small Business (50 or fewer emp.)
Apr 24, 2017
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"I have used Wix website builder while at work."
What do you like best about Wix?

I like that the platform is easy to navigate and it is simple to make changes to your website.

What do you dislike about Wix?

Unless you are a website developer, I feel like your website could turn out looking unprofessional or choppy because the layout can be very basic.

What problems is Wix solving and how is that benefiting you?

We are able to easily collect lead information from consumers by using the contact form. This information is useful for email blasts.

Small Business (50 or fewer emp.)
May 26, 2016
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Pretty Websites, Software is Slow to Use"
What do you like best about Wix?

The designs they offer are clean and neat and I like that they ategorize by industry.

What do you dislike about Wix?

The software is tedious to use compared to others. It seems like you have to jump through hoops to get designs altered.

What problems is Wix solving and how is that benefiting you?

I am trying to make my information available to potential customers. I like the contact page features they offer.

Small Business (50 or fewer emp.)
Nov 06, 2014
 Source
Overall Rating:
2.0
KW
Katherine W.
Founder
Share
"Could Be Better"
What do you like best about Wix?

Visually appealing templates. Easy to use and navigate interface.

What do you dislike about Wix?

-WEB SITES ARE NOT RESPONSIVE. In our day and age, people view web sites on all different kinds of technology. AND Wix's corporate site IS responsive, so one would assume they would offer that functionality in their sites. Soo frustrating. -Interface is buggy. There are times when changes are saved, then inexplicably it reverts to previous versions. -Customization is limited. No access to customizing the HTML or CSS. Formatting is confined. -Questionable SEO. Particularly for the Blog.

What problems is Wix solving and how is that benefiting you?

My client can easily make updates to their web site.

Small Business (50 or fewer emp.)
Apr 20, 2023
 Source
Overall Rating:
1.5
MK
Michael K.
President
Share
"Decent Website Builder With Some Issues"
What do you like best about Wix?

Wix is a website builder that streamlines website building.

What do you dislike about Wix?

Wix does still miss important features you can get on other platforms that will help you refine your design more, and achieve better SEO success. The platform program, as a marketing agency, was also oversold to me at the time, and I lost a considerable amount of money.

What problems is Wix solving and how is that benefiting you?

Having a basic web development system for budget minded clients that takes less time.

Small Business (50 or fewer emp.)
Nov 26, 2022
 Source
Overall Rating:
1.5
Adam L. avatar
Adam L.
Ceo
Share
"Good product. Horrific support. Highly disrespectful of customers."
What do you like best about Wix?

Relatively easy to use. Lots of functionality.

What do you dislike about Wix?

The service is terrible. They frequently upgrade and develop new features without backward compatibility, lots of hidden costs. Steer clear - otherwise you'll be locked in.

What problems is Wix solving and how is that benefiting you?

Designing website.

Mid Market (51-1000 emp.)
Aug 25, 2021
 Source
Overall Rating:
1.5
CH
Camilo H.
Marketing Analyst
Share
"Easy but basic website platform"
What do you like best about Wix?

It is really easy to create a "website" without having any previous knowledge

What do you dislike about Wix?

You don´t get any property over your website It isn't very good for SEO You can´t create a good website, it is just really basic

What problems is Wix solving and how is that benefiting you?

Basic website creation for anyone who doesn´t have time or desire to learn about web creation

Small Business (50 or fewer emp.)
Oct 30, 2020
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Wix is super clunky and very confusing to use"
What do you like best about Wix?

It is a low cost website solution for clients

What do you dislike about Wix?

It is very difficult to just make a simple website.

What problems is Wix solving and how is that benefiting you?

Providing a low cost website for clients. Clients can edit their own website after it is built.

Small Business (50 or fewer emp.)
Apr 29, 2019
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Not the best free platform"
What do you like best about Wix?

The themes that the website has at the very beginning are great.

What do you dislike about Wix?

Not the most user friendly. Other platforms like SquareSpace and Weebly are better.

What problems is Wix solving and how is that benefiting you?

Again, not user friendly. The tools are hard to get to and the components are hard to maneuver.

Small Business (50 or fewer emp.)
Apr 23, 2019
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Wix Review "
What do you like best about Wix?

Wix offers a free website so that was the highlight of the site for me

What do you dislike about Wix?

I dislike building the site it was just tuff for me at the time wix was still kind of new .

What problems is Wix solving and how is that benefiting you?

Having a free website not having to pay for a website. But I didn’t like the prices of the upgraded sites . I found it tuff to create when I would be adding media and creating my home pages and the advance settings. It seem to technical for me. I also had a go daddy domain name I had to attach which was more than ruff to do . They give you a free name which everybody knows it’s free so I didn’t like the free domain name. So getting my domain name via go daddy and having to figure that out was hard for me and I wish it could have been easier for me.

Small Business (50 or fewer emp.)
Jan 04, 2019
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"ONLY for beginners and very small companies"
What do you like best about Wix?

I like that Wix is easy to use. With zero technical skill, I was able to build my first website in a few hours. There are a lot of free photos to incorporate into the site, and WIX recently improved their SEO abilities, so my site can be found.

What do you dislike about Wix?

WIX is the least scalable of all the web services I've worked with. It is very difficult to connect the WIX platform to an email service like MailChimp, AWeber, Convert Kit, or Constant Contact. It also doesn't allow you to add plugins unless they come from the WIX platform. This really limits your ability to grow and customize your site.

What problems is Wix solving and how is that benefiting you?

I use WIX for my primary business website. I use it mostly as an additional proof of my skills for my customers. I don't use it for outbound marketing since it's so difficult to manipulate.

Small Business (50 or fewer emp.)
Mar 30, 2018
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Wix is not user-friendly or as intuitive as other website platforms."
What do you like best about Wix?

I like the Apps interface and the search capabilities within the website editor.

What do you dislike about Wix?

The Usability and navigation of the website editor are difficult and unintuitive. Where/what to click, how to align and adjust items is frustratingly difficult to figure out, if it's possible at all. Features like “previous page” and other simple necessities not available

What problems is Wix solving and how is that benefiting you?

We use it for website hosting, mainly, but the email marketing feature is a nice addition.

Small Business (50 or fewer emp.)
Sep 27, 2017
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Decent"
What do you like best about Wix?

The platform is easy to use if you aren't a professional website builder.

What do you dislike about Wix?

It's a little slow and has some lag time, there are some better softwares out there.

What problems is Wix solving and how is that benefiting you?

We have used it to build/edit websites for our clients.

Small Business (50 or fewer emp.)
Aug 10, 2017
 Source
Overall Rating:
1.5
SB
Sheena B.
Account Specialist
Share
"HOW TO?"
What do you like best about Wix?

I like that you are able to customize and build your own website. Its easy to make it the way you want it based off what they already have selected. It also good that so many people review it that if you need help you can always google it. I do like the fact that they send updates or let you know if anything on your account has been changed so that you are aware of anything you didnt change.

What do you dislike about Wix?

It is very difficult to change templates once you have already decided on one that works. I would like to be able to make a template the way i want without having to jump through hoops to do so. Or if i decide through the middle of the month to change it then i would like to be able to dot hat also, instead of having to keep the same template the whole time. That way i can have a variety. I like to change anything that i use often so i want to be able to do that with my template. If i want to change according to the seams, sports teams or pretty much go with the flow of current events i would like to be able to do that to stay current.

What problems is Wix solving and how is that benefiting you?

I am able to promote by small business by advertising, having pictures, and small testimonies all on one sight.

Small Business (50 or fewer emp.)
Aug 02, 2017
 Source
Overall Rating:
1.5
Claire E. G. avatar
Claire E. G.
Marketing & Event Specialist
Share
"Great website builder, but there are a lot more competitive options"
What do you like best about Wix?

Wix is a great builder, but when you are looking at a website design is only a small portion of what you need to be looking at. They offer an easy to use free interface and great templates.

What do you dislike about Wix?

Wix is great for website building but your website will need more. The templates could be more responsive. I found my sites to be pretty slow and google wasn't recognizing all of the content on my site. I also find Wix to really be catering to niches, mostly artists, and musicians, so that didn't allow me to get all of the features I would want on my site.

What problems is Wix solving and how is that benefiting you?

A good looking site, up quick for not that much money.

Enterprise (> 1000 emp.)
Jul 28, 2017
 Source
Overall Rating:
1.5
JL
Jennifer L.
Management Consultant
Share
"Software Review"
What do you like best about Wix?

Easy access to create sites and templates.

What do you dislike about Wix?

Slow to load. Too many advertisements. Pop ups and upgrades.

What problems is Wix solving and how is that benefiting you?

Marketing and results.

Small Business (50 or fewer emp.)
Jun 14, 2017
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Very limited customization options"
What do you like best about Wix?

Drag and drop design possibility and easy of introduction

What do you dislike about Wix?

The sluggishness of the system, very limited possibilities when it comes to customization.

What problems is Wix solving and how is that benefiting you?

DIY website design

Small Business (50 or fewer emp.)
May 07, 2017
 Source
Overall Rating:
1.5
Marco C. avatar
Marco C.
Directeur Digital Et E Commerce
Share
"Not a cheap solution at all"
What do you like best about Wix?

Wix have a good drag and drop real-time editor that gives you the ability to compose web-page in a short time with no technical skills.

What do you dislike about Wix?

The most difficult part is SEO, since Wix composes pages with a java framework the codes written its weird, full of useless tags and this means a poor rating by google.

What problems is Wix solving and how is that benefiting you?

It's good for pilot projects and when you need to test visitors behaviours and preferences.

Small Business (50 or fewer emp.)
Jul 16, 2015
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Intuitive, but somewhat limited"
What do you like best about Wix?

Wix is an excellent option for those without any web development experience. There is an almost overwhelming number of design templates, which you can edit to your liking using an easy to use (though slightly buggy) drag-and-drop editor. The designs are modern and attractive, and all of them are mobile-friendly. When a problem came up while using the editor, I contacted the support team and received a helpful response within a day. Most importantly, Wix will get your site indexed in Google astonishingly quickly.

What do you dislike about Wix?

The drag-and-drop editor, while easy to use, can be glitchy at times. In my experience, it can be slow to respond, which makes designing your website unnecessarily difficult. The templates, while very well designed, are intended primarily for graphics-intensive websites; they seem to be targeting artists and restaurant owners without web development experience. The biggest disadvantage, however, is that there is no way to export the source code of your website. If you want to switch to another host at a later date, you will have to start from scratch.

What problems is Wix solving and how is that benefiting you?

The main benefit of Wix is obvious: you can create a sleek, professional website without knowing a single HTML tag. The added benefits of ecommerce support and fast search engine indexing make it an especially appealing option.

Small Business (50 or fewer emp.)
Sep 05, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Website is not user friendly"
What do you like best about Wix?

I like that it is free and I am able to use it to promote my products. Its low cost allows me to focus more on my product than worrying about cost to run a website.

What do you dislike about Wix?

The site is not user friendly. Its navigation is hard to use and figure out what goes where. I use another website for a different business and its much more clear and easier to navigate.

What problems is Wix solving and how is that benefiting you?

Showcasing my products in a clear format where the user can click to purchase. Its help me keep this business seperate from other businesses I own. Having a seperate website limits comfusion on my products.

Small Business (50 or fewer emp.)
Apr 04, 2023
 Source
Overall Rating:
1.0
JL
Jonathan L.
Vp Of Services
Share
"Disappointing Speed and Limited Integrations"
What do you like best about Wix?

There were few things I liked about Wix. The only positive that comes to mind is that Wix is easy to launch because of their available templates and guided builder. This is great for businesses that want a website but lack the skill or knowledge to build their site. However, it is a trade-off as the easy of launch is countered by the long-term performance being near abysmal.

What do you dislike about Wix?

Unfortunately, I cannot recommend Wix. Despite its popularity, I give it a 0 out of 10. The website builder was incredibly slow and my website's performance suffered as a result. Additionally, I was disappointed with the limited selection of plugins and integrations available. The templates also left something to be desired. Overall, I would suggest looking for other website builder options.

What problems is Wix solving and how is that benefiting you?

Wix was the tool we used to build our company website prior to switching to Lead Pages. It allowed us to collaboratively work with different departments to build a website that represents our brand and services.

Small Business (50 or fewer emp.)
Feb 26, 2023
 Source
Overall Rating:
1.0
Arhat B. avatar
Arhat B.
Founder & Managing Partner
Share
"The Worst Website Builder Ever"
What do you like best about Wix?

The templates available are really really good.

What do you dislike about Wix?

The ability to edit the said templates is the worst interface I've ever used. Nothing on the platform works properly. The user interface is so terrible. If I edit something on the desktop, my mobile version of the website gets affected immensely, and its very difficult to change it back. The in-app help services are extremely over priced and their customer support is almost impossible to connect with.

What problems is Wix solving and how is that benefiting you?

Helps build personal websites and showcase your work.

Small Business (50 or fewer emp.)
Feb 02, 2023
 Source
Overall Rating:
1.0
SH
Samantha H.
Founder
Share
"Wix is getting worse and worse"
What do you like best about Wix?

Initially, building my site without having to code was the most appealing element. Now, I wish I'd hired a web developer instead.

What do you dislike about Wix?

Customer service is now very difficult to reach. Elements on the page disappear without making changes to the site. Functionality drops off periodically. To include reviews on the page, you need to use a third-party paid app. Site analytics are minimal and mostly vague and unhelpful. Site design, while simplified for non-coding experts, are limited. Everything you need to run a business is an add-on, even with the most expensive plan. I purchased unlimited video uploading ability and at random, the site will prompt me to "upgrade my plan" if I want to see my previously uploaded videos remain on the site. The site consistently loses functionality for my clients without making any changes to a previously running site.

What problems is Wix solving and how is that benefiting you?

Wix helped me build the first version of my small business' website. I will be migrating the site to another web builder or hiring a web developer due to tWix's unreliability.

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Wix pulled a bait and switch - avoid wix if you value transparency and honesty in business partners"
What do you like best about Wix?

The drag and drop website builder is easy to use, but it doesn't make up for being nickel and dimed for every little thing. Most clients eventually mess up the page design and need a designer to clean it up again, negating the benefit of the DIY builder.

What do you dislike about Wix?

Stay away unless you like getting your bill jacked up overnight without warning. Wix is not a trustworthy business. I will never recommend Wix to a client again. Wix drastically changed Ascend plans and raised prices without telling customers first; it's a bait and switch. Their customer service can't do anything. I don't feel it's right to treat people that way, and I will not do business with them again.

What problems is Wix solving and how is that benefiting you?

The website builder is easy to use, but their platform doesn't integrate with other tools you are already using. Wix wants to lure you into using their 'all in 1' tools so that you're stuck with them even if they change prices or reduce service by 90% (yes, Wix cut plans by 90% and didn't tell anyone first, but charged the same for it.) Stay away unless you like getting your bill jacked up overnight without warning. Wix is awful.