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WooCommerce Logo
WooCommerce
Your Online Store Solution
4.4
(1,131)
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WooCommerce Reviews & Product Details

WooCommerce Overview
What is WooCommerce?

WooCommerce is the top choice for eCommerce businesses on WordPress. While it’s not a standalone site builder, it works seamlessly with the WordPress environment which makes it easy to use and simple, even for beginners. Anyone familiar with WordPress will find WooCommerce a great tool as they attempt to build out their site. WooCommerce works well with add-ons and integrations, with tools that include email marketing, social media selling, and one-click upsells. It does require basic coding know-how and developer insight as you scale the site, but learning the ins and outs of the platform ultimately makes management of the site so much simpler.

Company Automattic
Year founded 2005
Company size 1001-5000 employees
Headquarters Remote
Social Media
WooCommerce Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
WooCommerce Product Details
Capabilities
API
CLI
OSS
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
WooCommerce Pros and Cons
Pros
  • 'Excellent for SEO and content marketing (like WordPress)
  • Extensible with lots of apps and widgets
  • Tons of customizations and themes available
  • Lots of support available from WordPress experts
  • Highly effective for marketing and promotion
Cons
  • Will require some developer support
  • Requires extra investment in a WordPress site
WooCommerce Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
WooCommerce Media
WooCommerce video thumbnail
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WooCommerce Screenshots
WooCommerce screenshot 1
WooCommerce screenshot 2
WooCommerce screenshot 3
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WooCommerce screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 25, 2025
WooCommerce Logo
1,131 WooCommerce Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Boo woo..."
What do you like best about WooCommerce?

It is a free add-on to wordpress which makes for a more seamless integration for the majority of existing site owners

What do you dislike about WooCommerce?

It is an add-on to WordPress and because off this you are running an ecommece solution ontop of a cms platform.

What problems is WooCommerce solving and how is that benefiting you?

Adding ecommerce potential to an existing wordpress store.

Small Business (50 or fewer emp.)
Feb 20, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"WooCommerce Free ECommerce Platform, or is it?"
What do you like best about WooCommerce?

I've found WooCommerce out-of-the-box, to be easy to set up and use, the basic software, and basic WooCommerce storefront theme are both free

What do you dislike about WooCommerce?

There are a lot of extensions for WooCommerce, some free, some very expensive ($299.00 USD). As a newcomer trying to establish my brand and sell my artwork/designs on my own site, I'm already feeling overwhelmed by business choices. All these extensions, and not having any idea what I "need" for my business, is daunting.

What problems is WooCommerce solving and how is that benefiting you?

I want to sell print-on-demand merchandise in connection with my personal brand - namely clothes and art prints, but also downloads, and probably other items as well. That means I need an e-commerce solution that will allow integration of multiple pod providers into One shop, and be able to track all the customers and sales, in one dashboard. WooCommerce is free to start, so low start-up costs (still pay for hosting, etc). It integrates smoothly with Elementor page builder (also free for the lite version) It allows for downloadable products, it integrates with Printful, CustomCat, PrintAura for pod, stripe, paypal, braintree, authorize.net for payments.

Small Business (50 or fewer emp.)
Jan 30, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"why WooCommerce is the best"
What do you like best about WooCommerce?

It’s free. The base plugin is free, although there are also premium extensions (we’ll talk more about those later). It’s easy to learn. If you’ve spent some time using WordPress, WooCommerce should come naturally to you. It’s very popular. The more widely used a plugin is, the easier it will be to find help if you run into a problem.

What do you dislike about WooCommerce?

No multilingual capabilities Limited range of free templates

What problems is WooCommerce solving and how is that benefiting you?

we are using for selling used machines and also post blogs about the industry as well.

Small Business (50 or fewer emp.)
Oct 27, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Expand your Wordpress Powered website with woocommerce "
What do you like best about WooCommerce?

It’s integrate with Wordpress natively. Good for seo sometimes

What do you dislike about WooCommerce?

Not an actual eCommerce platform, it’s an extension of Wordpress only

What problems is WooCommerce solving and how is that benefiting you?

If we want to sell something from our official content rich website we use woocommerce for that.

Small Business (50 or fewer emp.)
Jul 26, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Woocommerce for musicians "
What do you like best about WooCommerce?

I like that I can directly sell my product on my webpage, instead of needing to use a third party.

What do you dislike about WooCommerce?

I’m not entirely happy with how I access my orders and shipping information.

What problems is WooCommerce solving and how is that benefiting you?

Selling my products directly on my website has led to more sales in the past year than I’ve seen in previous years.

Small Business (50 or fewer emp.)
Feb 15, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Nice plugin for wordpress"
What do you like best about WooCommerce?

I do like the amount of features that comes with wooCommerce.

What do you dislike about WooCommerce?

With wordpress and woocommerce it's easy to slow down your website so choose wisely.

What problems is WooCommerce solving and how is that benefiting you?

implementing a store with wordpress

Small Business (50 or fewer emp.)
Jan 04, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"New to the system but learning"
What do you like best about WooCommerce?

There seem to be many ways that you can modify your Dashboard to make use of platform easier.

What do you dislike about WooCommerce?

Like many programs, you are unable to simply 'go back' to the page you were previously on. For example, when you open an invoice and want to go back to your list of invoices. You need to re-do a search instead of going back to the search and filters you already had set.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce is better helping us serve our customers by allowing us to change settings that best fit our business and employee needs.

Mid Market (51-1000 emp.)
Dec 14, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Low-end Ecommerce Plug In"
What do you like best about WooCommerce?

I liked how woocommerce integrated with WordPress, there was also functionality in product categorization that is similar to higher end ecommerce solutions.

What do you dislike about WooCommerce?

I disliked the restrictions imposed on the foldering and naming restrictions for shoppable items, it makes some SEO tactics difficult to implement.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce is a low-end, but good solution for WordPress sites. It is cost-effective and easily to implement in most sites.

Small Business (50 or fewer emp.)
Nov 28, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Baseline ecommerce platform for startup retail"
What do you like best about WooCommerce?

Simple install and easy to manage pricing and inventory

What do you dislike about WooCommerce?

Everything requires a paid add on, so can get costly quickly

What problems is WooCommerce solving and how is that benefiting you?

Selling tickets and scheduled experiences online for client

Small Business (50 or fewer emp.)
Mar 14, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Woo is Woonderful"
What do you like best about WooCommerce?

It's an easy-platform to set up if you want pre-loaded features. If you're more experienced, you can select your features. It provides plenty of options for hosting your site, how to market, what various software to add on and a good tutorial to get you going if you're not a professional designer.

What do you dislike about WooCommerce?

There's nothing to dislike per se. You may need extended features that would be better suited for being set up and run by someone with more expertise.

What problems is WooCommerce solving and how is that benefiting you?

It helps get you set up to run your site. So, it depends on what features you'll need, what products you're offering and what type of customer behavior you're trying to meet.

Mid Market (51-1000 emp.)
Feb 07, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Easy Commerce Solution"
What do you like best about WooCommerce?

It is easy to set up, to send invoices, and monitor your inventory.

What do you dislike about WooCommerce?

The over abundance of features are set up in an unorganized manner that makes it difficult to assess which items you need to utilize.

What problems is WooCommerce solving and how is that benefiting you?

This product was to be utilized as a means to solve small business sales. It has been extremely easy for myself and my customers to use.

Small Business (50 or fewer emp.)
Oct 26, 2016
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Create your own sales website - with a learning curve"
What do you like best about WooCommerce?

I like the ability to customize using various themes and plugins. I like that the data is on my webhost and I can do whatever I want with it.

What do you dislike about WooCommerce?

There is a steep learning curve for Woocommerce, especially if you've never used Wordpress, Cpanel, FTP, etc.

What problems is WooCommerce solving and how is that benefiting you?

I was able to create and maintain a good looking functional product sales website myself without having to hire anyone else.

Small Business (50 or fewer emp.)
May 26, 2022
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"WooCommerce"
What do you like best about WooCommerce?

Basic and simple to use. Cost-effective solution

What do you dislike about WooCommerce?

Hard to grow and scale w/ Woocommerce. Shopping cart functionality is limited.

What problems is WooCommerce solving and how is that benefiting you?

Basic website online product catalog

Small Business (50 or fewer emp.)
Sep 02, 2020
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Not Built for E-commerce"
What do you like best about WooCommerce?

Because it's WordPress, WooCommerce is a free and accessible tool that makes it relatively easy to start selling things at low risk, especially if you don't want to invest a lot of money into starting an online store.

What do you dislike about WooCommerce?

WordPress is a blogging platform and wasn't built for commerce. WooCommerce works about as well as it could within the blogging framework, but it makes things like product and SKU management much more difficult than they need to be.

What problems is WooCommerce solving and how is that benefiting you?

Compared to something like Shopify, WooCommerce is very flexible and you can really do whatever you want with it, which is uncommon for a free tool like this (at least, in my experience). If you have very complex / custom products or need a lot of custom fields, WooCommerce makes it easy to set those up.

Small Business (50 or fewer emp.)
Sep 16, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Wocommerce for ecommerce is good"
What do you like best about WooCommerce?

Woocommerce is user-friendly. Good inbuilt features

What do you dislike about WooCommerce?

Nothing to be disliked. Bit hinders in the website performance,

What problems is WooCommerce solving and how is that benefiting you?

Building online store in wordpress is made easy with woocommerce

Small Business (50 or fewer emp.)
Mar 01, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Useful but slow"
What do you like best about WooCommerce?

WooCommerce integrates with WordPress for free.

What do you dislike about WooCommerce?

The software is very slow and takes too long to load the store.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce helps move product that has been in the store for too long.

Small Business (50 or fewer emp.)
Sep 24, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Can be hard to use"
What do you like best about WooCommerce?

Function ranges (if I know how to use them)

What do you dislike about WooCommerce?

I can't figure out how to use it when trying to do it myself

What problems is WooCommerce solving and how is that benefiting you?

Website

Small Business (50 or fewer emp.)
Jan 24, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"It's very confusing and not friendly for everyone"
What do you like best about WooCommerce?

There are tons of customization options but you really have to understand coding.

What do you dislike about WooCommerce?

It's not friendly for most people. You really need a lot of training.

What problems is WooCommerce solving and how is that benefiting you?

Retail and automation

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Online Shop Management"
What do you like best about WooCommerce?

Easy product management for clients who are beginning and have no experience

What do you dislike about WooCommerce?

Often buggy, sometime lack of features, complicated online payments

What problems is WooCommerce solving and how is that benefiting you?

Great for clients who are interested in online retail

Small Business (50 or fewer emp.)
Nov 15, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"WooCommerce has it's moments."
What do you like best about WooCommerce?

The best thing about Woocommerce is it's payment integration options as well as the easy integration into wordpress.

What do you dislike about WooCommerce?

I find that Woocommerce is a bit money grubbing for some of our clients - Often times we work with new companies who have pretty tight budgets - to really get all that you need to START an effective eCommerce site - you have to pay a pretty hefty price. And - support for woocommerece? Practically non-existent.

What problems is WooCommerce solving and how is that benefiting you?

Small retail clients who need a system that they can easily manage (or figure out). There are plenty of plugins and creative ways to keep a site fresh.

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