Updated on: September 23, 2023

Compare Best A/B Testing Software for Medium-Sized Businesses

A/B Testing Software lets businesses test variations of their website, elements on their site, or apps to determine which version performs better. This tool enables them to split traffic between two or more versions of their site, track user behavior, and analyze the results to optimize conversion rates. By comparing different design, copy, and layout options, A/B Testing Software can help businesses improve their user experience and ultimately increase their revenue.

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Leadpages is a website and landing page builder that is focused on helping small businesses engage their intended audience, capture leads, and acquire customers. Established in 2013, it’s one of the most recognizable names in the drag-and-drop landing page builder marketplace. It has a full suite of…  Learn more
Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for mor…  Learn more
Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It…  Learn more

4.1

Starting at $39
/ per month
Swipe Pages is a cloud-based drag-and-drop landing page builder that focuses on the easy creation of fast Accelerated Mobile Pages (AMP) to increase conversion rates. The platform promises lower bounce rates, higher ranking among mobile searches, and lower cost per click. While it offers 40+ templat…  Learn more
“Turn more traffic into revenue” – this is what’s at the heart of Landingi’s unique proposition as a landing page builder. A number of leading brands and businesses, marketers, and agencies rely on Landingi’s drag-and-drop solution to quickly create, launch, test, and optimize marketing landing page…  Learn more
EngageBay is a CRM platform that helps companies streamline their customer relationship management using a single integrated platform. As an all-in-one solution, the software provides great automation capabilities and a generous free-forever plan that already include essential features and tools tha…  Learn more
Algolia is a discovery and search tool designed to help businesses improve their website and app search experience. The platform has tools such as instant search, typo tolerance, and personalized results that help users find the information needed efficiently. With a focus on simplicity and ease, Al…  Learn more
Carrd is a one-page site builder for professional, personal, and marketing purposes. Carrd users can choose from dozens of simple yet eye-catching templates or they can opt to start with a blank canvas for a personalized design. One-pager sites built on the platform are fully responsive to give visi…  Learn more
Co-founded by online marketing guru Russell Brunson, ClickFunnels is one of the most widely used sales and marketing funnel builders with more than 100,000 users and close to 10 million funnels created on the platform. Made for entrepreneurs and marketers who don’t have a programming background and…  Learn more
Crazy Egg is a software well-known for helping businesses optimize their websites by improving user experience and helping boost conversion rates. The platform is best known for its heat mapping feature, which is combined with A/B testing tools, and user recording that helps deliver insightful data…  Learn more
Populr is a powerful landing page tool that allows businesses to create professionally designed one-page websites that are trackable and measurable. It features a simple, drag-and-drop interface making it incredibly easy to for anyone creates something from scratch. Anyone with basic computer knowle…  Learn more

4.4

Starting at $29
/ per month
Purlem is a landing page platform that allows users to create personalized landing pages easily. They are best known for offering personalized URL marketing solutions and services that can help boost customer response and click-through. They complement their services with exceptional customer servic…  Learn more

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