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Compare Best Digital Analytics Software

Digital analytics software is a platform that organizations use to collect, measure, and analyze data from their digital properties, such as websites, mobile apps, and social media platforms. As a tool, it can help companies glean important insight into user behavior, track key metrics, and even help improve digital marketing campaigns. Ultimately, it’s a tool that can aid users in making better data-driven decisions so they can improve their online presence.

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Simple Analytics is a privacy-focused web analytics platform. It provides insights into website traffic, referral sources, and user behavior. Unlike other analytics tools, Simple Analytics doesn’t use cookies or store IP addresses to protect users’ privacy. It also features a clean and intuitive int…  Learn more
Fathom Analytics is a privacy-focused website analytics platform that provides valuable insights about your website traffic without compromising your visitors’ privacy. Key features for Fathom include real-time data, simple reporting, and customizable data tracking. The platform helps you understand…  Learn more
Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve th…  Learn more
MonsterInsights is a WordPress plugin for Google Analytics. MonsterInsights is arguably the most popular Google Analytics plugin for WordPress that can help users double their traffic through comprehensive insight and data.  Learn more
SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and orig…  Learn more
Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-…  Learn more
AWeber is one of the more prominent email marketing platforms owing to the brand being around for a while. The platform is known for simplifying email marketing campaigns through an extensive range of tools that help companies grow their contacts. The platform offers pre-built email campaigns, acces…  Learn more
iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subsc…  Learn more
Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.  Learn more
Supermetrics is a reporting platform for small to large businesses to transfer marketing data on external reporting, analytics, storage, and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery, and Snowflake. Supermetrics lets team members set specific metrics and dimens…  Learn more

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