Benchmark Email is a growth-focused email marketing platform that gives users extensive tools that can help businesses engage better with their contacts and hopefully turn them into clients or customers. Benchmark is a great native split testing platform and provides automated list cleaning. This means lists can be easily segmented to ensure that recipients receive personalized content. The platform’s monitoring features also show how recipients engage with your emails, thus allowing users to really maximize future campaigns. It is also easily integrated across 1500 apps that can help simplify workflows for your company.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Easy to use, with good customer service and good price points. Easy campaign statistics.
I have been told by some people who receive emails that they have been going to their spam folder.
We are using this for clients to maintain relationships via email marketing.
Great customer service and is very easy to use
It can be a bit buggy at times and somewhat slow to respond
The free plan allows you to send up to 14000 emails to up to 2000 subscribers and gives you access to most but not all of Benchmark’s features list.
I love both the ease of creating dynamic eblasts and accessing informative reports!
The drag and drop editor is easy to use, but I dislike the lack of total personalization that is allowed. I also dislike the fact that, like with all other email marketing programs, an email sent from Benchmark is more likely to go to a recipient's spam folder than a personal email.
It has been a great tool of communicating with our customers and tracking what our customers are interested in!
We like how easy they system makes it to schedule and send out emails.
I dislike that they don't tell you the free account expires.
We have find an easy tool that gets the job done quickly. We are no longer dealing with the hassle of adding certain contacts to certain emails or remembering to pull someone out if they unsubscribe.
The steps for creating email campaigns are easy to follow and the Editor for the email campaign is easy to use for someone with no design or coding background. You can either do their Drag and Drop feature or the HTML feature.
There is nothing I dislike on Benchmark. We've used this tool for a few years now to send our office newsletters.
We have an extensive contact list of partners, students, and parents that we send our email newsletters to. Benchmark helps us declutter our inbox sending these mass emails and help us track the engagement of the emails.
The visual editor makes it convenient to see the HTML code and live version of the email template you are creating/editing. There's no need to flip flop back and forth with Dreamweaver and other HTML editing tools.
The email list management tool can definitely improve and allow for more bulk editing of contacts/search.
Being able to sync up web forms from client websites with Benchmark Email and have never come across syncing issues. We're also able to share our email campaigns easily using Benchmark's social media share tool or short URL.
Ease of use, responsiveness, interface and price. I switched to Benchmark from Constant Contact two years ago and I love it! It is easy to use and intuitive. The price is great for my SMB clients. I also love the reporting.
I love the service but when a list is regected, it is not immediately clear why. Also, I would love to be able to see a separate list with regected emails. One of my clients has a really large list and that would make scrubbing the lists easier.
Simple to use and cost-effective solution for email marketing. I didn't realize how easy and intuitive it would be.
It is easy to use, easy to scale, and reasonably priced. I've used several CRM and mailing platforms. Benchmark Email is a great option if you don't need all the CRM features but want email automation and drip campaigns.
The only issue I have with Gmail is that our mail campaign goes directly to the "Promotions" section. A successful campaign shouldn't happen this way.
I needed a way to send emails to over 200 people, and Benchmark Email can accommodate that with its basic plan! This was a cost-effective solution.
Email design in Benchmark is really easy, you just need to drag things into the box and the email is done.
The campaign design, you can not design a very complex process or the system won't run.
I used to spend a lot of time design the email or analysing the data after the promotion campaign, but with Benchmark every thing becomes easy.
It's super user friendly, can be taught to anyone quickly, and has all the essentials you'd need to send regular e-blasts to customers/prospects/etc.
There's some template customization tools that you won't find in Benchmark; it's basic in terms of giving you what you need without all the bells and whistles.
Being able to see and track open and click through rates, and the overall health of the lists we use or obtain.
Benchmark Email is a good tool for us for lead gen and yo email our crm to update on new vehicles and news
It's kind of an expensive app but I like many of the features. There are popular alternatives but I think this is a good one
Marketing to our user base via email and new lead generation.
Excellent for working on creating sales-related email and marketing solutions. Contains one of the easiest dashboards to learn and use. Allows for easy sharing of content on social networks. The customer support is very dynamic and globalized, which is available in many languages. Cloud and web-based implementations work better than other Benchmark-like software. New or existing ads can be designed and edited and then shared via email. It contains courses to learn how to use all the tools correctly.
The program presents some functionality problems, templates is one of the functions that has details. It does not contain automatic spell-checking. E-mail formats may not be as stable when received by customers
Thanks to email marketing we have been connected with our customers. We use automated features that allow us to market our products and services more efficiently. The campaigns sent last semester have given us a greater productivity in our business. The management of lists and subscribers has served to have a better control and balance of our customers. Surveys give us a better understanding of our employees' opinions
The email benchmark platform is a fairly robust service for implementing marketing campaigns through emails, the service is perfect for use in any organization because it adapts very well to the standards required by its users, has many tools to work comfortably, is web-based, has a very robust automation system to work with agility, allows you to maintain control of each campaign implemented and make improvements if necessary. Its cost is quite friendly and it has its own free trial which is ideal to know the product before purchasing it. Its interface has a fairly simple but elegant design, is easy to use and is very well detailed to work with peace of mind.
Benchmark email is a platform that has a variety of templates to work with which is a favorable aspect, but the reality is that most templates have limitations to customize, which is something that has disadvantaged us enough to make our designs unique and original. Another quite common problem in this service is that when emails are sent and do not arrive at their destination the service does not notify us and this prevents us from knowing if the emails arrive or do not arrive at their corresponding destination, I would like to see improvements to this so that we can be more attentive.
Currently benchmark email has been a great tool for managing our email marketing, the service gives us the ability to work with large campaigns, maintain constant monitoring, make improvements and work in a timely manner to customers, this has helped us to grow our revenue and customers exponentially allowing our main objectives are achieved.
It’s easy templates, drag-n-drop editors
The contacts feature makes it hard to update some info./lists sometimes via the search
Being able to send quality communications quickly, and repeat, and track
Benchmark email is the best tool to automate and boost email marketing, in my experience working with this software I must say that the changes we obtained from the beginning was fascinating because you can notice an increase in productivity of our team quite solid, we can automate tasks that allows us to save time and increase efficiency, through benchmark email we have been able to obtain data that allows us to know more about our customers and know what you are looking for to implement campaigns in a timely manner to be efficient. The price of this service is convenient for many, since it is available to anyone, its interface is distinguished by its complete innovation, has a wide variety of templates, benchmark email is a good service.
Sometimes I feel limited when customizing campaign templates because there are segments in the template design in which I cannot add colors, letters or designs, which sometimes frustrates me so that the designs are the way I want them to be, this is something that needs to be improved, among other negative characteristics I have to emphasize that I have nothing else to mention since the effectiveness of this service is impressive.
Benchmark email has given us the ability to improve and produce more effective in each of our mail campaigns, because we can draw strong strategies that allow us to please our customers, increase our sales and increase the number of new customers who come to our company, in terms of satisfaction I must say that I am proud of the achievements I have made with the benchmark email platform.
The easiness to create email templates and craft beautiful messages.
Prices could be a bit better in comparison with the averages out there.
Sending email often to our customer base and keeping them live with our brand efforts
The ease of uploading and controlling contact lists, the ease of editing contact lists. I also appreciate the metrics that Benchmark provides, and its ability to link up with other tracking tools. Lastly, it's easy to duplicate emails, removing the need to start each campaign from scratch. Benchmark also provides a number of attractive templates that cover a variety of email purposes.
The formatting options for the email body could use some work. The editing tools are fairly restrictive, and often a small edit will cause a shape or text box to lose its format completely. I have also frequently experienced where my email looks a certain way in the preview, but once it had been deployed the font type or color has changed completely, and looks very different in the actual email that was sent out.
Attempting to drive sales through marketing campaigns to different types of shopper.
We like being able to use our own custom coded email design. Benchmark serves as the delivery method for our newsletters.
The UI is a little confusing at times. We wish they allowed custom code in the templates they provide. This would allow us to more quickly create newsletters instead of using our own custom coded emails.
Having a source from which we can send large amounts of email newsletters out from.
That you can drag and drop certain parts of the email while creating emails and newsletters. It makes it easy to use and to train other on as well.
I wish you could resize and edit the design of emails and newsletters easier. It seems cumbersome and a lengthy process with its current parameters within benchmark as it is now.
I have been able to send my email and subscriber replies much faster now. I am able to simply drag and drop in features to personalize emails for certain email lists without having to insert everything separately.
I really like how benchmark really stepped up their game by offering a free plan for life which really works for a small company like ours. We have up to 2000 contacts a month with advanced features. One thing that really stands out is that benchmark offers free surveys which not other competing services offer. the template design ux interface is very smooth and easy to drag and drop necessary contents into the campaign. It is also very easy to incorporate social sharing on top social media accounts such as Facebook and Twitter. I like how there is a video integration but it tends to lag on the loading time.
Their customer service phone line is very limited and most of the time you cannot reach them for support. I also do not like how we cannot track the social media and sales for conversion rates. I like how there is a video integration but it tends to lag on the loading time.
Benchmark has provided the best entry level opportunities for small businesses like ours. Some of the benefits we have realized is that there is a good balance of pricing, flexbility in template design and post analytics.