Bigin by Zoho CRM Reviews: 4.5/5 — Highly Rated
Bigin is well known for being a pipeline-centric CRM built and priced specifically to fit the needs of small businesses. Instead of spreadsheets, it allows small businesses to get started with a CRM easily and swiftly. It’s easy to use, can easily be implemented with no learning curve, and is easy on small business budgets.
| Company | Zoho Corporation |
|---|---|
| Year founded | 2000 |
| Company size | 10,001+ employees |
| Headquarters | Chennai, Tamil Nadu |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Bigin’s free plan includes a built-in phone, developer APIs, mobile apps, appointment scheduling, and a business card scanner. Most free CRM tiers are a contact list with an upgrade prompt attached; this one is a working CRM for a single user with a 500-record ceiling. And the first paid tier is €7 per user per month, which is roughly what competitors charge for the privilege of adding a second pipeline.
- What it is: A deliberately simplified CRM from Zoho, built around pipelines for small businesses that find full CRM platforms overbuilt.
- Best for: Small teams who want a real pipeline CRM without an implementation project or a per-seat budget.
- Pricing: Free, Express €7, Premier €12, Bigin 360 €18 per user monthly on annual billing. Verified July 2026.
- The honest catch: The free plan is single-user, and records are capped at 500.
What Is Bigin?
Bigin is Zoho’s answer to a specific complaint: that Zoho CRM, Salesforce, and their peers are more system than a ten-person business needs. It strips the model down to pipelines, contacts, products, and activities, and then makes those genuinely good rather than deliberately limited.
What is notable is how much sits on the free tier. A single user gets one pipeline, 500 records, contacts and activity management, three automations, a built-in phone, third-party phone integration, dashboards, developer APIs, native apps across iOS, Android, and macOS, a business card scanner, no-code forms, appointment scheduling, and Zapier and Zoho integrations. It even lists MCP support, which puts it among the first CRMs to expose itself to AI agents as a matter of course.
Records — not contacts, seats, or emails — are the meter: 500 free, 50,000 on Express, 100,000 on Premier, and a million on Bigin 360.
How Bigin Works
- Priced per user, per month, with a genuinely free single-user tier.
- Records are the primary limit, and they ladder steeply between tiers.
- Pipelines ladder too. One free, then 3, 5, and 15 team pipelines.
- Automations ladder as well. 3, 30, 50, then 100 rules.
- AI arrives at Premier — writing assistant, record summaries, churn analysis, and 1,000 AI credits a month.
- WhatsApp Business integration starts at €7, on the cheapest paid tier.
Bigin Pricing
Captured from Bigin’s pricing page in July 2026 on the euro price list, reading both billing toggles. Bigin also publishes in pounds and localises by region.
| Plan | Yearly | Monthly | Records | Pipelines | Automations |
|---|---|---|---|---|---|
| Free | €0 | €0 | 500 | 1 | 3 |
| Express | €7 | €9 | 50,000 | 3 | 30 |
| Premier | €12 | €15 | 100,000 | 5 | 50 |
| Bigin 360 | €18 | €21 | 1,000,000 | 15 | 100 |
What actually decides your plan:
- The free tier is a real product, and its limit is people rather than features. 500 records is enough for a genuine solo business, and the feature list is unusually complete. What you cannot do is add a colleague — that costs €7, which is the honest reading of Bigin’s free plan.
- The annual discount is smaller than advertised. The toggle reads “SAVE UP TO 35%”, but on the euro list Express saves 22%, Premier 20%, and Bigin 360 14%. Annual is still worth taking; just do not budget from 35%.
- Records are what push you upward. 500 to 50,000 is a hundredfold jump for €7, so the free-to-Express step is about volume as much as seats. Above that, 100,000 records at €12 is worth comparing directly against Insightly, which caps records at the same 100,000 on a $29 plan.
- WhatsApp Business is on the €7 tier. Worth pausing on, because WhatsApp is routinely a premium gate elsewhere — Landbot puts it on a plan starting at €400 a month. Bigin’s is CRM-side messaging rather than a chatbot platform, but for a small business wanting to talk to customers where they already are, the price difference is stark.
- AI is a Premier feature. Writing assistant, record summaries, email reply drafting, cross-sell suggestions, churn analysis, and 1,000 credits monthly all arrive at €12. If you want none of that, Express is the ceiling worth paying for.
- Bigin 360 is about scale, not capability. A million records and 15 pipelines at €18. Most businesses that need that have outgrown the premise of the product and should be looking at Zoho CRM proper.
Who Should Use Bigin
- Small businesses wanting their first real CRM. The clearest case — pipelines and follow-up without an implementation project.
- Solo operators. The free tier is genuinely sufficient below 500 records, which is more than it sounds.
- Existing Zoho customers. Books, Invoice, Meeting, Desk, Campaigns, and Forms all connect natively.
- Teams selling over WhatsApp. Native Business integration from the cheapest paid tier.
It fits poorly for complex enterprise sales, where the simplification becomes a constraint; for marketing automation, where Keap bundles campaigns; and for teams needing deep customisation, where Zoho CRM or HubSpot offer far more room.
Honest Pros and Cons
Strengths
- An unusually complete free plan, including phone, APIs, and mobile apps.
- €7 per user is among the lowest credible CRM prices available.
- Records, not contacts, are the meter, and 50,000 arrives at the cheapest paid tier.
- WhatsApp Business from €7, where competitors gate it far higher.
- Deep Zoho ecosystem if you already use Books, Desk, or Campaigns.
- A clear upgrade path to Zoho CRM when the simplification stops fitting.
Limitations
- The free plan is single-user. Any collaboration costs money.
- 500 records on free is a real ceiling for a growing business.
- The 35% annual claim overstates it — 22% at best on the euro list.
- AI features require Premier at €12.
- Deliberately limited. Simplicity is the design, so complex processes will chafe.
- Custom fields are tiered — 10, then 25, then 50 per module.
Bigin Alternatives and How It Compares
- Zoho CRM is the same company’s full platform, and the natural destination when Bigin stops fitting.
- HubSpot CRM has a free tier with unlimited users, and costs escalate sharply once you add hubs.
- Pipedrive is the closest philosophical match — pipeline-first and well designed — at a higher price with no free tier.
- OnePageCRM is similarly cheap at €8.95 and gives unlimited records, trading Bigin’s pipeline model for a next-action list.
- Freshsales and monday CRM are the modern-interface options at higher cost.
- Insightly adds project delivery for services businesses, and meters records more expensively.
For a broader survey, browse our CRM directory.
The Verdict
Bigin is the most persuasive answer available to “we know we need a CRM but everything looks like too much”. Pipelines, contacts, activities, and automation are the parts a small business actually uses, and Bigin does them properly rather than doing everything badly. At €7 per user per month it costs less than most competitors charge to unlock a second pipeline, and the free tier is not the usual teaser — a single user gets a built-in phone, developer APIs, native apps, appointment booking, and a business card scanner, which is more than several paid CRMs include.
The free plan’s real limit is people, not features. 500 records and one user is a working setup for a solo consultant or a one-person sales function, and the moment a colleague needs access the price is €7. That is a fair deal and worth stating plainly, because “free CRM” usually means something much thinner. Above that, records drive the ladder: 50,000 on Express, 100,000 on Premier, a million on Bigin 360. Compare the 100,000-record figure directly against Insightly, which caps at the same number on a $29 plan, and the value proposition is obvious.
Two cautions. The advertised annual saving does not survive arithmetic — the toggle promises up to 35%, but on the euro list Express saves 22%, Premier 20%, and Bigin 360 only 14%. Take annual billing anyway; just do not plan around the badge. And remember that Bigin’s simplicity is a design decision rather than a limitation to be worked around. If your sales process has custom objects, complex territories, and multi-stage approvals, you do not want a simplified CRM — you want Zoho CRM, and Zoho will happily sell you that instead.
FAQ
How much does Bigin cost?
On the euro price list captured July 2026: Free at €0 for a single user, Express €7 per user per month billed yearly, Premier €12, and Bigin 360 €18. Paid monthly those become €9, €15, and €21. Record limits are 500, 50,000, 100,000, and 1,000,000 respectively. Bigin also publishes in pounds and localises pricing by region, so check your own market.
Is Bigin’s free plan actually usable?
Yes, within its limits. A single user gets one pipeline, 500 records, contact and activity management, three automations, a built-in phone, third-party phone integration, dashboards, developer APIs, native apps for iOS, Android, and macOS, a business card scanner, no-code forms, and appointment scheduling. The binding constraints are the single seat and the 500 records — adding a second person requires the €7 Express plan.
Does Bigin really save 35% on annual billing?
Not on the euro list. Express is €9 monthly against €7 yearly, a 22% saving; Premier €15 against €12 is 20%; and Bigin 360 €21 against €18 is 14%. The toggle advertises “up to 35%”, which none of the published euro tiers reaches. Annual billing remains worth taking, but budget from roughly a fifth rather than a third.
What is the difference between Bigin and Zoho CRM?
Bigin is a deliberately simplified pipeline CRM for small businesses; Zoho CRM is a full platform with custom modules, territory management, deeper analytics, and extensive customisation. Bigin is cheaper and faster to adopt, and Zoho positions it as an entry point with a migration path upward. Choose Bigin when the full platform feels like more system than your process needs, and Zoho CRM when it does not.
Does Bigin support WhatsApp?
Yes, WhatsApp Business integration is included from the Express plan at €7 per user per month. That is unusually low placement for the channel — chatbot platforms frequently reserve WhatsApp for tiers costing hundreds a month. Bigin’s version is CRM-side customer messaging rather than automated conversational flows, but for a small business that talks to customers on WhatsApp, having it at the entry price is a genuine advantage.
Compare Bigin by Zoho CRM with other popular tools in the same category.
Excellent sales focussed CRM and great it integrates with Zoho.
Can't reorder pipelines, just the stages within a pipeline
Sales focussed CRM without being overwhelming for sales
I like that it keeps track of my contacts automatically by based on certain criteria in Zapier integration which integrates with other business solutions I use.
Some of the interface can be a little confusing, and not all of it is really needed by me. I'd like to see a few more features I can actually use and for the ones that just clutter things up to be removed.
managing contacts on auto pilot. contacts that get entered into our website polls automatically get synced to Bigin via Zapier. as well as the Paid Membership section on our website, syncs with it.
Bigin is a very simple and uncomplicated CRM for SMB and SME verticals.
Should get a few more options in the Express Edition with respect to creating workflows and profiles.
This is helping in creating the sales funnel and following up till the deal is closed.
Ease of use and simplicity that allows utilisation of features.
For specific users this is a good service and may not be useful for heavy users.
Providing simple to use and implement service
Zoho Bigin is one of the smart tool to manage your business leads. It helps manage our leads more efficiently thereby increasing the potential to convert the lead.
We have not experienced anything sofar that we dislike about the feature. Unless we get it expericed for a longer period. We will keep posting the reviews perodically.
It is helping to overcome the challenges of following up with the customers.
The end user experience. Very intuitive.
Uploading from legacy platforms can be challenging.
Connect with clients, tasks, and projects faster.
Facilita mucho mi trabajo, la organizacion de mis ventas y sus automatizaciones facilitan mi comunicacion con mis clientes.
Me gustaría que tuviera mas formularios.
Tengo un mucho mejor control de mis clientes, ventas y sus automatizaciones me ahorran trabajo y control
I like the sales pipeline and tracking process. The best thing is you can overlook all the activities. Bigin is very helpful for startups and I recommend this highly to use.
I want to suggest developers you can work on the automation part. Lead automation is required and with the automation, you can beat any software in the marketplace.
Bigin is solving my sales tracking problems. Now I can directly see who is working on which lead and what is the current activity. I can assign tasks automatially. Support to the customers is also very easy on CRM
It is very easy to use and useful for controlling the workflow for sale.
Integration are not fully under control of admin users.
Control sales workflow
Perfectly handling and closing leads couldn’t have been easier, a smart tool with best price in the market.
I believe adding a dashboard would be more efficient.
Managing leads and handling clients, it is helping me to keep on track with my leads and clients' requirements and tickets.
Bigin is your go to software if you looking for an easy hassle free, ready to deploy CRM.
Reports are not able to export in PDF or Excel sheets.
Maintaining the all leads in the one place; tags where really helpful for customisations. Better visibility for upcoming closers. Helpfull to calculate the sales team efficiency using Coversation ratio
This compact, ideal CRM, very easy to use, automate processes, is ideal for any startup, small business or independent person who works with clients and wants to improve their follow-up and relationship processes.
The following happens. If you have never used a CRM, at the moment of experimenting, you are left wanting more. You have to understand the concept of this CRM to later grow and improve to the broader version. I like being able to see the finances of the clients but I would also like to be able to register the payments. I would like the social network to be LinkedIn instead of Twitter.
The ease of tracking in a single system is one of the most powerful features of CRMs. We no longer have to keep track of separate systems. We have everything that is most important in one place.
Bigin is an easy product to set up and get implemented with a team!
Great resources on the general features available online - but can be hard to get SPEFIC support. Only email available in my area - no direct calls support with very limited hours.
Our organisation is always getting more leads entering our pipeline! Bigin allows management and team be aware at what stages everything is at. A lot easier than a spreadsheet!
Es muy fácil de utilizar, y una herramienta muy práctica.
De momento todo nos parece bien. Puede ser que en un futuro tengamos mas información, y nos permita realizar una comparación mayor. Pero ahora mismo todo está correcto.
La gestión diaria de los clientes, tener todo en un solo sitio, para nosotros es fundamental, sobre todo tener una herramienta en la nube. Nos ha ayudado en todo.
Simple Ui and easy UX , Other than this awesome Dashboard
Missing a Dashboard in the application and Work Flow
Lead Management and Deals
Best CRM I have ever used. It is user-friendly, simple to understand, and priced for small businesses.
The customization takes time and the UI can be improved.
It helps us save time in managing our daily tasks and organizing everything that is necessary for our business.
Easy to use, alot of control on what your employees can or cannot do.
Not alot to dislike honestly, nothing to say for us
Time consuming excel sheets for managing clients
UI is the easiest compared to other CRM. Has easy pipeline management for lead tracking.
Longer free extension required. Need more better customization and integrations.
lead tracking
Que es fácil de parametrizar, así como como la curva de aprendizaje no es grande, se puede implementar de manera rápida y se puede obtener un proceso de ventas funcional.
Que no se pueda integrar con Whatsapp, así como que no tenga la geolocalización como en el ZOHO CRM, lo cual es una limitante en referencia a las conversaciones y ubicación de los clientes.
El proceso de venta se puede canalizar de manera eficiente, así como el parametrizar reglas, en cada una de las etapas del proceso de los tratos, y la gestión de los contactos y el seguiemiento de cada venta.
Very easy to understand layout and sales-oriented design.
Limitations in basic package; like limit on registers per data base that can be uploaded, personalized fields etc.
Follow up of sales in different stages - it seems it is easy to stay on top of the most important deals.
The KanBan view and multiple pipeline view
No calendar view and meeting invites are labeled as bigin branding everywhere to the customer too.
Lead & deal tracking
It contains many features that are much more expensive in other CRMs. Custom fields, complete customer activity management, Signs.
Maybe better integration with Google workspace
Organized management of my contacts and prospects. Speed in the analysis of the management, closing speed.
Es una solución practica y muy útil para organizar la información en las pequeñas empresas
Un buen deal seria que se sincronizara con Facebook
Conocer los pendientes con los clientes Saber cuanto podemos vender Conocer el nivel de ventas actuales
The seamless and use friendly app helps to customize.
Nothing yet, what i can say this is not good.
pricing and subscription
Zoh Begin is affordable for small and medium sized businesses
As of now i didn’t find anything which i dislike
Leads followup
Ease of set-up and ease of usage. It is very intuitive and user-friendly. You can customize the workflow as per your business process with ease. The help videos offered at every step are extremely crisp and useful.
You can apply only one filter at a time on your leads, deals, etc. Facebook Ads integration requires third party tools such as Zapier which kind of doubles your cost. Whatsapp business integration is missing
Lead Management, Sales process automation. Collaboration across teams. Yes, there is a financial benefit because it helps us prevent lead leakage. It has
For a beginner, Bigit is the way to go. Simple, easy to use, and understand
Although it fulfills all requirements, integrations need to be widened
Lead, Contact and Sales Management
This is a very efficient and flexible platform that takes some complex areas of forecasting and puts it into an application that can be edited in many ways. I very much liked the flow of the data and the fields are customizable.
I feel the price should be more customised to the type of market this platform is being used by. It is not that much less expensive than other platforms that are used by S-M size businesses.
Bigin has given us visibility on various sales pipeline development as well as partner interest and other sales opportunities that are building. The main challenge it has solved is the need for a CRM that is simple, flexible and cheaper.
Simplicity in nature of the CRM. Easy to implement.
Nothing yet. But the lead scoring feature can be added.
Sales management, CRM, data storage space.
I'm absolutely in love with Zoho Bigin. I was looking for a tool to manage the sales team in our small business but there wasn't any simple tool to help an SME in managing their team, every other tool was complicated. They are simple to use, easy to set up and have everything you need.
I wasn't able to edit the last name under the contacts. There are other places where certain fields are mandatory, I wish they work on giving options to edit and not make it mandatory.
Streamlining the lead management and sales process.