Bigin by Zoho CRM Reviews: 4.5/5 — Highly Rated
Bigin is well known for being a pipeline-centric CRM built and priced specifically to fit the needs of small businesses. Instead of spreadsheets, it allows small businesses to get started with a CRM easily and swiftly. It’s easy to use, can easily be implemented with no learning curve, and is easy on small business budgets.
| Company | Zoho Corporation |
|---|---|
| Year founded | 2000 |
| Company size | 10,001+ employees |
| Headquarters | Chennai, Tamil Nadu |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Bigin’s free plan includes a built-in phone, developer APIs, mobile apps, appointment scheduling, and a business card scanner. Most free CRM tiers are a contact list with an upgrade prompt attached; this one is a working CRM for a single user with a 500-record ceiling. And the first paid tier is €7 per user per month, which is roughly what competitors charge for the privilege of adding a second pipeline.
- What it is: A deliberately simplified CRM from Zoho, built around pipelines for small businesses that find full CRM platforms overbuilt.
- Best for: Small teams who want a real pipeline CRM without an implementation project or a per-seat budget.
- Pricing: Free, Express €7, Premier €12, Bigin 360 €18 per user monthly on annual billing. Verified July 2026.
- The honest catch: The free plan is single-user, and records are capped at 500.
What Is Bigin?
Bigin is Zoho’s answer to a specific complaint: that Zoho CRM, Salesforce, and their peers are more system than a ten-person business needs. It strips the model down to pipelines, contacts, products, and activities, and then makes those genuinely good rather than deliberately limited.
What is notable is how much sits on the free tier. A single user gets one pipeline, 500 records, contacts and activity management, three automations, a built-in phone, third-party phone integration, dashboards, developer APIs, native apps across iOS, Android, and macOS, a business card scanner, no-code forms, appointment scheduling, and Zapier and Zoho integrations. It even lists MCP support, which puts it among the first CRMs to expose itself to AI agents as a matter of course.
Records — not contacts, seats, or emails — are the meter: 500 free, 50,000 on Express, 100,000 on Premier, and a million on Bigin 360.
How Bigin Works
- Priced per user, per month, with a genuinely free single-user tier.
- Records are the primary limit, and they ladder steeply between tiers.
- Pipelines ladder too. One free, then 3, 5, and 15 team pipelines.
- Automations ladder as well. 3, 30, 50, then 100 rules.
- AI arrives at Premier — writing assistant, record summaries, churn analysis, and 1,000 AI credits a month.
- WhatsApp Business integration starts at €7, on the cheapest paid tier.
Bigin Pricing
Captured from Bigin’s pricing page in July 2026 on the euro price list, reading both billing toggles. Bigin also publishes in pounds and localises by region.
| Plan | Yearly | Monthly | Records | Pipelines | Automations |
|---|---|---|---|---|---|
| Free | €0 | €0 | 500 | 1 | 3 |
| Express | €7 | €9 | 50,000 | 3 | 30 |
| Premier | €12 | €15 | 100,000 | 5 | 50 |
| Bigin 360 | €18 | €21 | 1,000,000 | 15 | 100 |
What actually decides your plan:
- The free tier is a real product, and its limit is people rather than features. 500 records is enough for a genuine solo business, and the feature list is unusually complete. What you cannot do is add a colleague — that costs €7, which is the honest reading of Bigin’s free plan.
- The annual discount is smaller than advertised. The toggle reads “SAVE UP TO 35%”, but on the euro list Express saves 22%, Premier 20%, and Bigin 360 14%. Annual is still worth taking; just do not budget from 35%.
- Records are what push you upward. 500 to 50,000 is a hundredfold jump for €7, so the free-to-Express step is about volume as much as seats. Above that, 100,000 records at €12 is worth comparing directly against Insightly, which caps records at the same 100,000 on a $29 plan.
- WhatsApp Business is on the €7 tier. Worth pausing on, because WhatsApp is routinely a premium gate elsewhere — Landbot puts it on a plan starting at €400 a month. Bigin’s is CRM-side messaging rather than a chatbot platform, but for a small business wanting to talk to customers where they already are, the price difference is stark.
- AI is a Premier feature. Writing assistant, record summaries, email reply drafting, cross-sell suggestions, churn analysis, and 1,000 credits monthly all arrive at €12. If you want none of that, Express is the ceiling worth paying for.
- Bigin 360 is about scale, not capability. A million records and 15 pipelines at €18. Most businesses that need that have outgrown the premise of the product and should be looking at Zoho CRM proper.
Who Should Use Bigin
- Small businesses wanting their first real CRM. The clearest case — pipelines and follow-up without an implementation project.
- Solo operators. The free tier is genuinely sufficient below 500 records, which is more than it sounds.
- Existing Zoho customers. Books, Invoice, Meeting, Desk, Campaigns, and Forms all connect natively.
- Teams selling over WhatsApp. Native Business integration from the cheapest paid tier.
It fits poorly for complex enterprise sales, where the simplification becomes a constraint; for marketing automation, where Keap bundles campaigns; and for teams needing deep customisation, where Zoho CRM or HubSpot offer far more room.
Honest Pros and Cons
Strengths
- An unusually complete free plan, including phone, APIs, and mobile apps.
- €7 per user is among the lowest credible CRM prices available.
- Records, not contacts, are the meter, and 50,000 arrives at the cheapest paid tier.
- WhatsApp Business from €7, where competitors gate it far higher.
- Deep Zoho ecosystem if you already use Books, Desk, or Campaigns.
- A clear upgrade path to Zoho CRM when the simplification stops fitting.
Limitations
- The free plan is single-user. Any collaboration costs money.
- 500 records on free is a real ceiling for a growing business.
- The 35% annual claim overstates it — 22% at best on the euro list.
- AI features require Premier at €12.
- Deliberately limited. Simplicity is the design, so complex processes will chafe.
- Custom fields are tiered — 10, then 25, then 50 per module.
Bigin Alternatives and How It Compares
- Zoho CRM is the same company’s full platform, and the natural destination when Bigin stops fitting.
- HubSpot CRM has a free tier with unlimited users, and costs escalate sharply once you add hubs.
- Pipedrive is the closest philosophical match — pipeline-first and well designed — at a higher price with no free tier.
- OnePageCRM is similarly cheap at €8.95 and gives unlimited records, trading Bigin’s pipeline model for a next-action list.
- Freshsales and monday CRM are the modern-interface options at higher cost.
- Insightly adds project delivery for services businesses, and meters records more expensively.
For a broader survey, browse our CRM directory.
The Verdict
Bigin is the most persuasive answer available to “we know we need a CRM but everything looks like too much”. Pipelines, contacts, activities, and automation are the parts a small business actually uses, and Bigin does them properly rather than doing everything badly. At €7 per user per month it costs less than most competitors charge to unlock a second pipeline, and the free tier is not the usual teaser — a single user gets a built-in phone, developer APIs, native apps, appointment booking, and a business card scanner, which is more than several paid CRMs include.
The free plan’s real limit is people, not features. 500 records and one user is a working setup for a solo consultant or a one-person sales function, and the moment a colleague needs access the price is €7. That is a fair deal and worth stating plainly, because “free CRM” usually means something much thinner. Above that, records drive the ladder: 50,000 on Express, 100,000 on Premier, a million on Bigin 360. Compare the 100,000-record figure directly against Insightly, which caps at the same number on a $29 plan, and the value proposition is obvious.
Two cautions. The advertised annual saving does not survive arithmetic — the toggle promises up to 35%, but on the euro list Express saves 22%, Premier 20%, and Bigin 360 only 14%. Take annual billing anyway; just do not plan around the badge. And remember that Bigin’s simplicity is a design decision rather than a limitation to be worked around. If your sales process has custom objects, complex territories, and multi-stage approvals, you do not want a simplified CRM — you want Zoho CRM, and Zoho will happily sell you that instead.
FAQ
How much does Bigin cost?
On the euro price list captured July 2026: Free at €0 for a single user, Express €7 per user per month billed yearly, Premier €12, and Bigin 360 €18. Paid monthly those become €9, €15, and €21. Record limits are 500, 50,000, 100,000, and 1,000,000 respectively. Bigin also publishes in pounds and localises pricing by region, so check your own market.
Is Bigin’s free plan actually usable?
Yes, within its limits. A single user gets one pipeline, 500 records, contact and activity management, three automations, a built-in phone, third-party phone integration, dashboards, developer APIs, native apps for iOS, Android, and macOS, a business card scanner, no-code forms, and appointment scheduling. The binding constraints are the single seat and the 500 records — adding a second person requires the €7 Express plan.
Does Bigin really save 35% on annual billing?
Not on the euro list. Express is €9 monthly against €7 yearly, a 22% saving; Premier €15 against €12 is 20%; and Bigin 360 €21 against €18 is 14%. The toggle advertises “up to 35%”, which none of the published euro tiers reaches. Annual billing remains worth taking, but budget from roughly a fifth rather than a third.
What is the difference between Bigin and Zoho CRM?
Bigin is a deliberately simplified pipeline CRM for small businesses; Zoho CRM is a full platform with custom modules, territory management, deeper analytics, and extensive customisation. Bigin is cheaper and faster to adopt, and Zoho positions it as an entry point with a migration path upward. Choose Bigin when the full platform feels like more system than your process needs, and Zoho CRM when it does not.
Does Bigin support WhatsApp?
Yes, WhatsApp Business integration is included from the Express plan at €7 per user per month. That is unusually low placement for the channel — chatbot platforms frequently reserve WhatsApp for tiers costing hundreds a month. Bigin’s version is CRM-side customer messaging rather than automated conversational flows, but for a small business that talks to customers on WhatsApp, having it at the entry price is a genuine advantage.
Compare Bigin by Zoho CRM with other popular tools in the same category.
Simple and quick to set up, excellent GUI and uncluttered. Good integration with Google services.
Needs a more generous custom field allowance. Easier integration with other Zoho apps is required as set-up can get bitty and confusing.
Team sharing of email and sales pipe overview.
Ease of use and the dashboard. Tracking and keeping the contacts in loop.
I am evaluating the usage yet. The platform could do better in terms of reports on mass emails.
Keeping the contacts in loop and having everything tracked in real time.
Clear design, mac os app, and many integrations (mailchimp and google, for example). Competitive prices and a free version with only minor cuts. actually, it's all that I need for a start.
Sometimes app on the mac os works slowly. No just-in-time synchronisation.
i had no problem jet.
Easy to see which stage a lead is in. and can drag and drop to the next category
It works well for the way we use it; others may have differing opinions.
In our Management Meeting, we need to see which leads are at which level. This helps us to track expected cash flow.
We were seraching a solution to manage our leads. Our primary goal was to create a database of the leads and after reviewing a few other softwares like freshsales and pipedrive, on the basis of cost, we have chosen Zoho. I liked it as it is simple to understand but offers a very limited feature. Out target was to run automation but we still are unable to figure that out about how to run them. The dashboard is nice and segregate the quarters performance on different parameters. They are upgrading it constantly as i have recentry figured out and hope this will serve the purpose.
The dislikes are several but i think the cost we are paying is not enough to expect more. For now this is value for what we are paying to them. One of the thing that i want to highlight is about you support team. They promised to reach out for an integration that will help me to automate my emails but they ghosted me. Sometimes it disintegrate from gmail by itself and I need to do that again, but still not a very big problem.
1) we are creating a database of the leads that come through our website or from our outbound efforts. 2) we are trying to segregate leads based on their industry and requirement so pater they can be assigned to industy experts. 3) Telephony is working well for us as well as we call our prospects often.
A tool that allows us to have the whole team working in one place, share contacts, track tasks, send emails and create notes. In addition, we can have all the activities of our customers, suppliers and contacts in a single address book. Know everything that happens with our contacts, be able to visualize all the activities from the same tool. We can see up to the information of the emails sent within our contacts. We receive instant notifications, we can quickly review all tasks and offers from the initial panel through notifications. Also post notes and share them with the team or send direct messages about upcoming meetings.
There is nothing that I do not like this system at the moment, however you can identify that at the beginning I had some setbacks to merge the contacts, but the rest has been easy and very useful. I would like to be able to sort the custom fields or even mix them with the fixed fields in a different way to the alphabetical order and maybe it would be nice to have more integrations.
Zoho ContactManager is a perfect tool to manage contacts, tasks, agreements, emails and collaborative activities in a simple but effective way. We can track tasks by following them completely. This correct contact management helps us make better decisions and therefore, we get better results.
We can have all our team working in one place, share contacts, track tasks, send emails and create notes in one place. In addition, we can have all the activities of our customers, suppliers and contacts in a single address book. Knowing everything that happens with our contacts, is in our hands. We can visualize all the activities from the same tool. We can see up to the information of the emails sent within our contacts. We receive instant notifications, we can quickly review all tasks and our offers from the initial panel through notifications. Post notes and share them with the team or send direct messages about upcoming meetings.
I could really say that we have not presented problems with this tool so far, the only thing that could be mentioned is that it has too many options and this could be overwhelming at first.
With this tool we have been able to improve productivity by using a wide range of task templates and email. We have been able to maintain communication with our colleagues in real time through the same application, assign tasks, share information, tag colleagues. And basically we can say that it is a great advantage to synchronize mailing lists, send and track campaigns from Zoho ContactManager.
I really like using this software because it is very easy to use, because of this my team can share their contacts in a flexible way, which makes it very pleasant to work with it, it also adapts to our needs and we allow easy tracking of tasks and offers. I love that I can include notes, photographs, because when working with so many clients, it is difficult for the staff to remember so many things, but with this system the clients can be treated in a more personalized way, because those data help the staff to be more effective I can note that this system has an excellent technical service, very friendly and diligent.
Actually, there is nothing that I do not like about this system, I only had some problems to merge the contacts since I had other software, but the rest has been easy and very useful.
It has been great to be able to work with Zoho, because it has allowed the company to manage the information of the contacts of potential clients, as well as regular clients in one place, generating greater control and at the time of accessing it or needing it for a business meeting, be it in a faster way. Thanks to this system, we have been able to achieve a greater follow-up, tracking and management of possible businesses and investments because, through its different options and versatility, we not only keep contacts but also valuable information to carry out business.
It enhances your ability to keep track of current and potential customers / Clients.
Sometimes with so many suites, it can be a daunting process to get it tailored to your needs. Fortunately, they have great support.
It really makes sure that contacts are not being left behind. I think that we are realizing that there are a couple of lost opportunities out there, and that this is really help
I'm using it as a market platform to reach potential customer and keep track of the development of communications
I'd like to sync data to crm zoho for task and deals sections
syncronizing with task calendar in google or zoho
The possibility to integrate ZOHO with Mailchimp
at the moment of my review was not possible to have automatical update of mailchimp subscribers
mailchimp subscribers
Versatility - Many options to customize and can setup many user defined fields
Too many options... Can be overwhelming at first to get through all of them
Keeping track and communicating with all members of our organization
This is a great CRM platform for all companies. No matter if your technical or not, this works.
It could look a little more appealing. It is however very user friendly
None, that I know of.
i am using for test to sync all my contacts
not yet able to sync all gmail contacts. i will try and update you all
it's nice cloud working with 100% uptime
I like the simplicity of the system. The best thing about it is when you use the mobile app your experience is the same as it is on the browser a lot of companies miss that key piece.
I can't find anything so far that i dislike.
Ive realized that email systems along aren't enough and I also realized that you don't need anything that will keep you from doing what you love. If you spend more time filling in your CRM than running your business something is wrong. I found the perfect combination in this CRM. It gives me exactly what i need with options to expand.
Centralization of the database, Multiple access to the data, Data updation by multiple users. Much better than Excel.
There are certain features missing & sometimes it takes too long for the pages to get loaded. The data that is ignored and duplicates is not visible.
Effective Database Management. We were able to centralise the data & give multiple access to the data at the same time.
I really like the general framework of Zoho Contact manager. It is nice and streamline and go to use overall. It really helps enhance your ability to follow up with, and track future interactions with potential businesses. I think across users it really helps what you are looking to achieve.
I think that some of the things could be improved upon. I think that it should have the ability for managers to track and generate reporting based on the success that users have with reaching out to specific contacts.
It really makes sure that contacts are not being left behind. I think that we are realizing that there are a couple of lost opportunities out there, and that this is really help
Centralized repository of informations like contacts,revenues
Tipsto use ZOHO contact manager are not provided in the begining.
Transactions to corresponding customers
Ease of use. Deal and Lead alignments. Pipeline updates
Lack of new features. Bugs. Lack of proper Support
It allows me to maintain and update potential leads and convert them to clients.
I had always been a big fan of (then) 37Signals' Highrise CRM and had never found anything that quite matched up. A simple CRM for small businesses that just helps collaboration between a few people. So far, Bigin seems to be the closest I've found to that experience and I'm hopefull this will sit in that sweet spot between a manual system (spreadsheet, Trello, etc.) and a full-blown CRM—which are often too feature-loaded or expensive for our needs.
It lacks a bit of UX/UI polish overall when compared to other SaaS products, and unfortunately requests unfettered access to your Gmail account in order to integrate with email. This has stopped me from being able to take advantage of the email integration.
When more than one person is in a team, helps us have a shared view of the current state of our deals/leads. Because it has a sales-specific structure it's a better way to store information when compared to a spreadsheet or generic list/card.
Price. Pipelines. Google workspace integration.
I would like the ability to segement the contacts. Haven't been able to do this yet.
Centralized emails for clients. Visualization/tracking sales pipeline, client intake, and client lifecycle.
In built template optiona are good available
Nothing yet it has all avilable feature for startup
Small Program
Custom pipeline creation Integration with several other platforms Sharing with other in your organization (or outside)
Not the most intuitive platform I've ever used Sync between desktop & mobile seems slow
Spreadsheets just aren't dynamic enough (without loads of unique coding). Zoho CRM solves that by combining pipepline tracking, contact information & communication channels.
The pricing! It undercuts most of the CRMs out there. I was browsing for a good CRM for less cost and couldn't find a better fit that Bigin, it offers most of the basic features of a good CRM for the fraction of cost.
There aren't too many integrations with other apps as of now. Also can't send mail merges for leads. But given the pricing, I can live without these. But the moment I break the budget barrier and want to scale up, that will be the last day of me in Bigin.
For anyone who wants a good CRM without costing a fortune, Bigin is the one.
Really helpful product. It was a really well thought-out and easy UX CRM
Lack of customablity in setting times for the tasks.
Reminder and creating sales pipelines
Easy to use and includes all the features you need but doesn't include a million bells and whistles that you don't need.
I can't log in seperately from other Zoho accounts.
Introducing CRM to small businesses and solo entrepreneurs by removing the price and complexity barriers common with other CRMs.
It's fairly easy to use and set up. Also, it tracks email opens.
I wish it integrated lead sources, so I didn't have to manually input.
Keeping track of leads. Storing lead info.
ease of use, and ability to easily analyse information
having to post a review of the product I haven't used extensively to get a free trial
Ease of tracking potential clients and reminders - getting out of excel
The interface of Bigin crm is really simple
It is hard to dislike Bigin, maybe some more function for the free plan would be good
Trying to get an efficient crm for my company
Its UI & fantastic sales were tracking features.
The long name of the software confuses the users sometimes.
sales pipeline tracking & lead monitoring became very much easier with it & I like it the most.