BrightTALK Reviews: 4.1/5 — Solid Choice

BrightTALK has a very easy user interface and capabilities that are quickly understood. Their support pages are also very helpful and clear with their directions.

The screen sharing rendering can be very blurry at times and we've often had compliants from attendees of being able to see a screen clearly. There doesn't seem to be a simple way to resolve.

We have multiple channels and partners that we need to work with. Everytime I introduced BrightTALK to a new presenter they always comment how the system is easy to use and understand. The channel analytics are always worthwhile and easy to review.

Really, the main reason why anyone would pick to host their webinars over most other webinar platforms is that BT syndicates content within their network. They also send out newsletters that include your webinars depending on what tags you put on the settings, and they also send out the reminder emails and thank you for attending, and sorry we missed you emails which is nice.

They have made strides in the platform, and have move to their new "talks" platform but they are still lacking a few things. I wish they would show the number of attendees. It feels weird as a presenter and moderator to be speaking and not know if anyone is even listening or tuned in.

BrightTalk is our main platform for hosting most of our external webinars we do with partners etc. Because they syndicate content, we have seen some new leads come in from their network.

Its interface turns out to be its main attraction and point in its favor, the fact that it can easily without any problems to create, view or save the webinars that we carry out in our company in a much easier and simpler way, the fact that it allows me to create a channel where I can store and save all the information of my webinars made for me constitutes a powerful tool, since it allows me to have greater control and order of the webinars made by me, the quality of the audio and video They are quite good, which is of great help when showing quality information to my followers, their customer service team is quite practical and receptive when attending one with any inconvenience that may arise.

It has some small errors but these do not affect the performance or functionality of this application.

It has been very useful for me to create a channel where I can make my webinars and that they are available at any time for my subscribers, basically it helped me create a kind of YouTube channel but let's say more exclusive, since they can only enter the people who have access to the content that I publish, in general terms, I have been quite pleased that the application seems phenomenal to me and the fact that I can have more control and easier access to the content that I publish seems extremely Useful.

I like the ease of being able to distribute our on demand video content. The ability to answer questions during the webinar, and engagement data that gets passed into our marketing automation has also been helpful in being able to better segment the leads we've generated through the platform.

The fact that our prospects would need to sign up for a BrightTALK account to watch our webinars on the platform if we were to use it as our primary webinar library. There's also some room for improvement with the Marketo integration, which is a bit more complex than configuring a GoToWebinar or WebEx account.

We've been able to easily distribute our content to an audience that wants to consume information in the form of videos, and generate engaged, net new leads that are fed directly into our database for immediate follow up from our sales reps.

Its ease of use is extremely useful, in fact thanks to this I have been able to improve the quality of my videos and subscribers to my channel all in a fairly simple, easy and fast way, the interface provides a quite pleasant experience, without any need by making greater efforts, it is capable of doing everything we want in a fairly agile and uncomplicated way, its customer service team is quite receptive and efficient when it comes to solving existing doubts or concerns. Personally, it has helped us to improve the quality of our webinars and to keep everything in a much more efficient order than we were always managing (which was practically non-existent), I really think it is a good tool that meets what promises.

I consider that it needs to improve some things, such as its connection stability, its flexibility in terms of use and achieving greater integrations with other applications in order to get more out of this application.

Above all to maintain a better order of my webinars, since this tool has allowed me to create the equivalent of a YouTube channel where I can upload all the material that I have available so that my clients and followers can access at any time to see the material that provokes them in a simple, easy and fast way.

The experience during a webinar is smooth. Having the ability for multiple presenters to control a slide show presentation equally is beneficial in that the moderator doesn't have to worry about switching controls midway through.

You have to pre-set an exact time that you expect the webinar to run, so it's better to estimate too long than too short. For example, if you're creating a webinar and you set the run time as 45 minutes, the platform will end the presentation at exactly the 45 minute mark, regardless of if you're actually complete or not. It's better to estimate for too long of a time window and just end the presentation manually when you're complete. Additionally, you can only dial in a maximum of 15 minutes prior to a webinar, no sooner.

BrightTALK currently serves as our webinar platform as well as a lead generation channel. In the past, we've participated in BrightTALK summit webinars which have brought a good number of net new leads into our database. It depends on what you're willing to pay and how targeted you want to get in lead generation, but there are a few different options for the lead generation route.

The ability to answer questions during the webinar. I like the ease of being able to distribute our on demand video content.

There's also some room for improvement with the Marketo integration - it is a bit more complex than configuring a WebEx account.

We were trying to drive qualified leads to our webinar program, but that unfortunately didn't work out.

The professional services was OK - the fulfilled their contractual obligations. They also helped onboad speakers

-Hubspot integration isn't great (not all data would properly sync - we're probably missing 10% of our attendees.) If you're looking for a real HubSpot integration, BrightTalk isn't the tool -Soooo many steps to register for an event. Create a brightalk account, click register for each session, etc. This process really hurt our registration numbers -Spam emails everywhere! Both attendees (and myself, the end user) have gotten so many spam emails since participating. Some days there are multiple emails from Brightalk suggesting totally unrelated content. Despite unsubscribing many times, they seem to have multiple email lists (Monday@brightalk.live, Wednesday@brightalk.live, etc.) -Engagement functionality is really lacking. Basic functions like in session chat are unavailable

Virtual event - not many benefits realized

I love that there is an easy way to get your content to those that might not be within your existing network.

I work in cybersecurity, and the security and APIs/connections with our other products (Marketo, Netsuite, Salesforce) is suspect. Our internal security team would not allow the connection.

Getting to net new contacts, expanding out target areas.

My CSMs were good and worked hard for us until they left. The platform is usable (not saying much).

I've been running our campaign with BrightTalk for a year and am honestly pretty disappointed—specifically in the lead quality. Low bounce rate on the emails, but the phone numbers haven't been quality. When a user clicks a webinar, they are automatically subscribed to your channel and sent to your CRM, even if they misclicked. This is a problem in regard to intent and results in a number of leads who have no idea why you're reaching out. The cost over all is quite high for the lead quality. Just hasn't been a good experience for us.

Supposed to help us generate high-intent leads who are in a buying cycle for software like ours. Just wasn't the case for most.

Using our content management app (Uberflip), we can embed webinars on our website easily.

Lack of support, lack of features, technical issues with syncing leads, customer complaints about setting up an account then getting tons of emails.

Webinars are our #2 source of incoming leads, so a platform to host them is essential.

Platform for webinars in cyber security.

Everything. The service, the product is really buggy and hard to use. The BT team tries to squeeze more money out of you after getting paid a premium. The integrations took half year to work properly. Can't launch a campaign because they want more money for better targeting, after you paid for it already.

Nothing, use Zoom and upload to your website / youtube for the same results at a fraction of the price.

Their customer success manager did try to help us when we had issues (thanks Trish!).

Unfortunately, there are several things that I am unhappy with. We had multiple issues with the integration to HubSpot, where some contacts data either didn't come through partially or at all. We also had bad experience with their lead generation package, as leads from BT were of significatnly worse quality then what we could aquire by promoting the webianrs via LinkedIn, which resulted in MQL costs 3x as high. We had further issues that during onboarding some aspects of how the platform work (ie. people can too easily register by accident to a webinar, even though someone is marked as having "viewed" a webinar this may not be the case and viewing duration should be used for lead qualificaiton) led to lots of frustration from the sales team, who would call people who did not even remember registering.

We wanted to use Brighttalk to increase our lead generation. We did achieve this, but the lead quality is very low and not worth the investment. As a platform, there are way too many issues with it.

Easy to use and provide demo but the limited features definitely allow for simplicity of the platform

- No interaction between audience and presenters - Inflexible - No further engagement - No visibility for resources - Too many emails from BrightTalk is irritating - Broadcast platform & not interactive

Engaging with our target audience Mostly organic engagement driven through our own efforts. We;ve faced a lot of limitations from BrightTalk and it refelects badly on us to be using this type of platform considering we're a technology company. The Brighttalk features are very very ancient!

Our relationship with our account rep Hannah, who did everything in her power to find ways to help us find some form of success on the platform. She was incredible. They responded to my initial review which I appreciate and have softened some of the language below.

Onboarding experience was rough around the edges and integration isn't super user friendly. 1. HubSpot integration requires you to manually map every field. 2. You can't push data to BrightTALK. This means you have to use their form for sign up which means: 3. You have to send people to a page hosted on their website. The other option is hosting their form on your own site, but there is no code customization. Both options result in you losing user-level tracking and an inability to track events and goals in Google Analytics. Essentially, you're losing tracking on the effectiveness of your entire webinar program. 4. This also means that they're providing information to BrightTALK, so not only are they going to hear from us, they're going to get emails from their marketing team about other unrelated webinars. 5. Despite selling us the natural fit of their audience, registration numbers were incredibly low. They tried to compensate by giving us 4 premium, mock-live webinars. We tried that once and got 5 signups, one was me, one was a BrightTALK employee. It wasn't even worth the effort to get it live. **UPDATE: They responded to this bullet claiming they got us 50 free leads. I went back to check on the quality and I counted 3 that resembled anything remotely close to our target market. Others included companies like XYZ, Personal, Test, Withheld and a competitor. 7. After all of this and constant back and forth, we decided it wasn't worth the effort to continue using their platform, despite the fact that we had 6 months left on our contract. After informing them of our decision, they responded claiming we have had 28 views on a webinar in 6 months. Half of those views were from internal employees. **UPDATE: They have since followed up. While I don't agree with most of it, I appreciate the follow-up.

None. We were trying to drive qualified leads to our webinar program, but that didn't work out.

Go to a different vendor. Unreliable platform.

The platform had "technical issues" minutes before a webinar we had been planning for 6 weeks. They notified our company 3 minutes into the webinar that they were unable to fix the issue and that we would need to reschedule our webinar for later in the day. Further, you are required to login in order to subscribe to a webinar. Huge barrier to entry.

We aren't solving any because the platform doesn't work.

I cannot provide any details about things I like about brighttalk, as we ran ONE webinar with them and they failed miserably.

our company leveraged BrightTalk for a big Webinar we were hosting. We drove a ton of attendance to this webinar and AS IT WAS SET TO BEGIN, BrightTalk rescheduled it due to technical difficulties.

None - they are costing us business.