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BrightTALK Reviews: 4.1/5 — Solid Choice
BrightTALK is a webinar solution that runs on the cloud, perfectly scalable for organizations of all sizes. It simplifies channel setup, live video streaming, and lead management through its extensive array of features and tools that include content analysis, intent tracking, video creation, pipeline management, and content creation. It also offers reliable analytics to deliver comprehensive audience insight. The software comes with a studio module that supports video publishing and lets users measure conversions; as well as an AI-based targeting tool that can connect segmented audiences with trending topics.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Compare BrightTALK with other popular tools in the same category.
I've presented on the BrightTALK platform for many years. The audience reach is excellent and their summits provide a good focus for particular subjects. Their support service is also very helpful.
There isn't much to dislike. Since they updated their platform, it has resolved some of the usability issues I had in the past.
BrightTALK provides me with a personalised channel to promote my webinars. The analysis of attendees and feedback is also very valuable.
Our marketing team has used BrightTalk as a central part of our inbound and nurturing strategy for 2 years. BrightTalk's interface has been dead simple for our subject matter experts to use, and their team has consistently added new features and capabilities. When we've needed support, their team has also responded rapidly. The difference between BrightTalk and other webinar platforms is that BrightTalk has worked to build a community around the people who present on its platforms. They want to be the "YouTube of webinars," so they offer recommendation tools designed to bring in newcomers interested in your topic.
The audience-facing interface is kind of ugly. Ditto for their automated email reminders. (Though you do have the ability of turning those off and sending your own messages.) While we like the recommendation tools, it does bring a lot of randos into our registration lists. If you're using BrightTalk as a lead generation tool, that's not great. BrightTalk does offer vetting / segmentation tools, but those are another (expensive, I'd argue) upcharge.
In 2020, our live events completely evaporated. BrightTalk's webinars gave us a new (and less expensive) way to engage with our audience. We especially like their on-camera Talks; we use them to host a monthly Q&A with our CEO, which has helped us stay on prospects' minds.
It's easy to run a webinar through BrightTalk. FIles with contact details for follow-up are detailed. Customer service is also helpful.
It's all pretty good. One request would be to have 1 combined master file with the leads. Some clients don't quite know what to do with the 3-5 different files.
We offer value to our audience and help sponsors get their message out to a wide pool. People also like the on-demand feature. Main benefits are keeping our clients happy, and driving traffic to our website.
Latest technology and trends webinars which are quite informative
Every time you have register again. It should accept the entry by given email
It gives me insight into the new trends which in turn helps me take informed decision
The amount of educational videos and information is astounding and it has benefited my employees in so many ways. The pc management presentation was eye opening and I am looking forward to discovering more.
As of now, nothing! There is so much information from the elite of the industry, how could I complain.
Finding new and creative ways for my employees to learn new skills and ways for them to improve their day to day tasks.
It has a lot of good content and videos available for all kind of positions and software needs in a company.
The built of the website, it could look better and the attachments could be more readily available. The titles of the videos could also be more descriptive.
Provides content for employees and better understanding of recent products and developments in the industry. Also helping students meet the experts in certain topics of their interest and in their own time.
Previously, we used Go To Webinar for external facing webinars. The reason why we moved to BrightTalk is because it provides in addition to webcasting, access to 1m+ users. Our channel and videos are promoted to other community member that have an interest in our industry/topics/ products.
BrightTalk comes with a series of pre-built email that will be automatically triggered off for all event invitations/reminders/follow-ups (very practical). The drawback is that those are BrightTalk branded. If you want to copy and rebrand those emails with your own look and feel, you need to build them from scratch and any changes BrightTalk will make to dynamic tags (existing or new ones such) will need to be manually changed by the admin (you).
Ease of use in promoting cross channel our webinar and a deeper access to a targeted audience.
What I like the most about BrightTalk is the ease of use within the platform and its reporting capabilities. The BrightTalk team has also been pretty helpful when it comes to uploading content onto our channels as well as meeting with the team to provide insights and support.
What I disliked was the process of pulling leads. This however has been integrated with Integrate and has been such a huge improvement.
BrightTalk is housing a lot of our webinars for further on-demand syndication
Great tool to recycle our visual content and expose it to a researching-stage audience.
No integration with our marketing tool: Act-on and the quality of incoming organic leads are is not the best.
Additional lead income although their quality is not the best
Very good customer service- they're always available to help with questions or recommend programs moving forward.
The platform is a little clunky and takes some time to get used to. A lot of functionality or product improvements come at an additional cost.
We use this to get additional leads by syndicating webinar content.