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ClickFunnels Conversion Rate Optimization Software logo
ClickFunnels
Enabling People To Grow Their Companies Through Sales Funnels
4.7

( 391 )

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ClickFunnels Reviews: 4.7/5 — Highly Rated

ClickFunnels Overview
What is ClickFunnels?

Co-founded by online marketing guru Russell Brunson, ClickFunnels is one of the most widely used sales and marketing funnel builders with more than 100,000 users and close to 10 million funnels created on the platform. Made for entrepreneurs and marketers who don’t have a programming background and don’t know how to code, it’s a true cloud-based drag and drop funnel creation tool that enables businesses to convert visitors into leads and leads into customers. It offers easy-to-use funnel templates from lead capture and customer acquisition with one-click upsell capability, to a follow-up sequence (available to ClickFunnels Platimum users) across multiple channels. Optimization functionalities such as A/B testing are also available. Since pages are built following a funnel structure, built-in analytics conveniently shows conversion and drop-off rates across the flow, making it easy to formulate insights and identify improvement opportunities.

Company Etison LLC
Year founded 2014
Company size 51-200 employees
Headquarters Eagle, Idaho, United States
Social Media
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Ask Questions about ClickFunnels
What ClickFunnels is best for?
How does ClickFunnels compare to Unbounce?
What are the pros and cons of ClickFunnels?
ClickFunnels Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation, In Person, Live Online, Videos, Webinars
Languages English
ClickFunnels Pros and Cons
Pros
  • Creating sales funnels has never been as easy
  • The drag-and-drop tool is responsive
  • ClickFunnels does come with great customer support
Cons
  • There is limited email functionality available
  • This software can overwhelm beginners
  • It has an aggressive marketing and affiliate program that can annoy some people
ClickFunnels Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
ClickFunnels Media
ClickFunnels video thumbnail
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ClickFunnels Screenshots
ClickFunnels screenshot 1
ClickFunnels screenshot 2
ClickFunnels screenshot 3
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ClickFunnels screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 11, 2026
ClickFunnels Conversion Rate Optimization Software logo
391 ClickFunnels Reviews
4.7 out of 5
Small Business (50 or fewer emp.)
Aug 11, 2020
 Source
Overall Rating:
5.0
Randi W. avatar
Randi W.
Headshot Photographer
Share
"Retiring and starting a new career path."
What do you like best about ClickFunnels?

I've been building and trying to promote a small photography website for my Headshot Photography business. Not much luck yet. But It looks like ClickFunnels is the answer to many of my marketing questions and challenges. I'm totally new at being in private business. I'm scared, I think I should just file for my SSI and sit at home and wait to die. NOT ME! I need this challenge. When you stop learning you start dying, NOT ME, I've got to much going on to quit on life!

What do you dislike about ClickFunnels?

I was a little lost, I'm not a website geek, so I find a lot of the talk about marketing, sales hook, basically the sales language foreign to me. I'm just a little behind or slower on the learning curve here in that respect. But I will but in the time needed to get better!

What problems is ClickFunnels solving and how is that benefiting you?

I'm only on Pre-Week day 2, but It's already clearing up some of my questions, I already had the cart before the horse. Trying to build and see a funnel before I really knew what or how to sell my service. It's giving me the thought process of selling that I didn't have before.

Small Business (50 or fewer emp.)
Aug 10, 2020
 Source
Overall Rating:
5.0
Paul R. avatar
Paul R.
Partner
Share
"Wish there were more stars available"
What do you like best about ClickFunnels?

one team one leader one way. Simple and consice

What do you dislike about ClickFunnels?

Was difficult to know where to begin learning at first

What problems is ClickFunnels solving and how is that benefiting you?

the main focus of how to add value to my clients and help them and us

Small Business (50 or fewer emp.)
Aug 10, 2020
 Source
Overall Rating:
5.0
Lucía B. avatar
Lucía B.
Directora General
Share
"I've learned more in three days with Russell than in four years with other "gurus"!"
What do you like best about ClickFunnels?

Upfront, they tell you what to expect for real. No false shiny promises.

What do you dislike about ClickFunnels?

So far, I'm liking it all. [I have nothing more, but wrote this so I can move to the next question]

What problems is ClickFunnels solving and how is that benefiting you?

Using One Funnel Away, I feel safe going one step at a time. The problem before was to juggle tons of materials, information and barriers that took forever trying to solve them through support chats or email.

Small Business (50 or fewer emp.)
Aug 05, 2020
 Source
Overall Rating:
5.0
Chris B. avatar
Chris B.
It Dept Lead
Share
"Business and life transforming"
What do you like best about ClickFunnels?

ClickFunnels doesn't just sell a product. They sell a system of success if you follow it. There is TONS of training included with the service that not only teaches you how to use it but also be successful with it. They desire your success more than any sale as proven evident by this training that helps all entrepreneurs grow and develop in their skill sets and life. That's the biggest thing, it runs over your business into your personal life helping you see the world differently, be a better person, and truly help others.

What do you dislike about ClickFunnels?

There is so much training available that it's almost difficult to know where to start and what to go through first.

What problems is ClickFunnels solving and how is that benefiting you?

ClickFunnels provides a system to better market you business, products, or services. It seriously applies to every business. I first started this for myself but now I want to help other small businesses grow through this process.

Small Business (50 or fewer emp.)
Aug 02, 2020
 Source
Overall Rating:
5.0
AM
Ali M.
Founder
Share
"WOW! Clickfunnels is a Game Changer."
What do you like best about ClickFunnels?

Clickfunnel makes bringing my ideas to life so much easier.

What do you dislike about ClickFunnels?

It's expensive to maintain, but once you understand how things work it's totally worth it.

What problems is ClickFunnels solving and how is that benefiting you?

My goal is to help women enjoy the skin there in and clickfunnels allows me to do this effortlessly. I can create a page in minutes and have my idea in front of the world delivering my message.

Small Business (50 or fewer emp.)
Jul 31, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"They cover every base, address every concern."
What do you like best about ClickFunnels?

How it encompasses just about everything you would want to know in the One Funnel Away Challenge. I'm very excited about where it will take my practice.

What do you dislike about ClickFunnels?

Nothing comes to mind yet, but I honestly can't see a shortcoming in the way that it is presented. If you do the work, you will have some success.

What problems is ClickFunnels solving and how is that benefiting you?

Getting leads outside of patient referrals. I currently have a funnel but the fine-tuning the OFA challenge teaches have already improved my funnel execution.

Small Business (50 or fewer emp.)
Jul 29, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"First Time Click Funnels User"
What do you like best about ClickFunnels?

The software is very easy to navigate, especially for a newbie

What do you dislike about ClickFunnels?

There are some features that are titled weir, it can get a little confusing

What problems is ClickFunnels solving and how is that benefiting you?

No problems, I have effectively automated my client attraction platform

Small Business (50 or fewer emp.)
Jul 27, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"One Funnel Away Challenge -Day 1"
What do you like best about ClickFunnels?

Just started One Funnel Away Challenge. The first day did an amazing job of addressing the number one thing that keeps us from succeeding - Our OWN Head Trash, which gives us reasons not to succeed. The OFA challenge is worth it just for that.

What do you dislike about ClickFunnels?

It's not perfect. No system is. Get past the imperfections. Focusing on them will stop you from focusing on what's important. The OFA will give you and help you focus on what's important.

What problems is ClickFunnels solving and how is that benefiting you?

Help me get more high paying qualified clients.

Small Business (50 or fewer emp.)
Jul 25, 2020
 Source
Overall Rating:
5.0
Kylie S. avatar
Kylie S.
Kick Ass Business Coach
Share
"OFA CHALLENGE is epic"
What do you like best about ClickFunnels?

They tell us everything we need to build a funnel.

What do you dislike about ClickFunnels?

The first live call was a week late. Would've been better at the start as it was explaining how to use the platform. Timezones of live calls are at really bad times for thise of us in Australia.

What problems is ClickFunnels solving and how is that benefiting you?

Offer. The way they teach how to stack an offer is the best ever.

Small Business (50 or fewer emp.)
Jul 14, 2020
 Source
Overall Rating:
5.0
Kevin C. avatar
Kevin C.
Co Founder/Vp Of Marketing
Share
"Changed our business and continues to change it"
What do you like best about ClickFunnels?

ClickFunnels makes it so easy to build sites without having to feel like I need to be a coder, or even really understand site design principles. Whenever I need to build a landing page I can do it in a few clicks and know that I'm going to have a page that converts. I also love how easy it is to buy domains through ClickFunnels now. It is so nice to have secure sites that I can just search and buy and hook up to my funnels in one easy and seamless way.

What do you dislike about ClickFunnels?

The only downside is if I want my main company site to be on ClickFunnels I don't get the SEO results I'd like. It seems like google indexes each of my pages as a separate URL instead of all attached to a single site. The only other downside is that I don't love follow-up funnels. It still seems a little hard to use. I prefer a landscape view of my follow-up sequences instead of a top to bottom. It is just a weird preference. I'd also like a better dashboard, like the legacy dashboard, so I could view analytics in one shot.

What problems is ClickFunnels solving and how is that benefiting you?

My favorite part is that I don't have to rely on a team of independent contractors to make tweaks changes, or even do build-outs. I can keep it in-house, even though none of us are coders, and we can crush it without spending tens of thousands on developers.