Ecwid background blur-sm
Ecwid Logo
Ecwid
Effortless Online Store Creation
4.8

( 382 )

Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Ecwid Reviews & Product Details

Ecwid Overview
What is Ecwid?

Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.

Company Ecwid, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters Encinitas, California, United States
Social Media
Ecwid Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0

( 1 )

$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Ecwid
What Ecwid is best for?
How does Ecwid compare to Stan Store?
What are the pros and cons of Ecwid?
Ecwid Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Ecwid Pros and Cons
Pros
  • Simple enough to plug into your existing websites
  • Lots of customization options
  • Great for adding extra integrations and features
  • Manage your store on the move with a mobile app
  • Various payment processing options
Cons
  • Not a standalone site builder
  • Limitations to the free plan
Ecwid Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Ecwid Media
Ecwid video thumbnail
Ecwid 0
Ecwid 1
Ecwid 2
Ecwid 3
Ecwid 4
Ecwid Screenshots
Ecwid screenshot 1
Ecwid screenshot 2
Ecwid screenshot 3
Ecwid screenshot 4
Ecwid screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 07, 2025
Ecwid Logo
382 Ecwid Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Oct 01, 2021
 Source
Overall Rating:
5.0
ML
Mike L.
Owner
Share
"All around amazing"
What do you like best about Ecwid?

I've been using Ecwid for 10 years now and the experience has been amazing. Watching them grow and enhance their services over the years has been great. It's not only great to see a company grow and succeed but as they grow we as small independent businesses grow along with them. Ecwid is always expanding and improving its services, the app store they have built-in is such a great tool. The customer service is top-notch.

What do you dislike about Ecwid?

Over the years they have actually met all of my expectations by adding services that were lacking in the beginning. I've never disliked anything about that because I was confident they were heading in the right direction.

What problems is Ecwid solving and how is that benefiting you?

Ecwid helped me navigate the difficult and confusing problem of shipping custom products all over the world. The tools they have built in to help with shipping zones, charges, transit time, etc. have been great. The fact that they offer custom work to fit your needs has been wonderful and I've made use of it many times over the years.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
CB
Charlotte B.
Illustrator
Share
"Best E-commerce platform"
What do you like best about Ecwid?

I find the platform very easy to navigate, and the customer service has been fantastic whenever I have required assistance with anything. I find the subscription tariffs very fair. I think the options for having product categories, custom postage options for each product and indiviudla item variations very easy to use and clear for the customers visiting your website also

What do you dislike about Ecwid?

I can't afford the plan above the one I am currently on - but that isn't really a criticism of Ecwid!

What problems is Ecwid solving and how is that benefiting you?

With Ecwid I was able to break away from Etsy and start my own website whereby I don't have third-party seller fees and spend time and money advertising my own website rather than paying for ads to send people to Etsy's website!

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
KA
Kevin A.
Design & Marketing Manager
Share
"Excellent online store system"
What do you like best about Ecwid?

You get a lot of features for your money – more per price-tier than many other systems – and it's very reasonably priced. Integration and basic customisation is simple if you know CSS and HTML. There's also plenty of apps to plugin to increase a store's features, many of them free. The shining stars of Ecwid, though, are its support staff, who are knowledgeable, very helpful, and able to fix 90% of issues. If they can't help immediately, they'll go away and work on it, emailing a solution when they have one.

What do you dislike about Ecwid?

Some apps require subscriptions that can increase costs considerably over a few months or a year. Some basic features that could easily be integrated for free are provided by paid-for apps, which can add to the cost. More powerful features or integrations in the shop itself will require your own developer, or you'll need to pay the Ecwid dev team, which can also increase costs. The code snippet to insert a whole store section in your own website could have a greater degree of customisation to allow better integration, and a more feature-rich user experience.

What problems is Ecwid solving and how is that benefiting you?

With Ecwid, the e-commerce side of our website is taken care of with minimum hassle on our part: we can offer a fully featured store without needing coding and dev experts in house to keep it running. We've benefited from increased sales and better feedback, as we can offer a greater range of products and services, with a modern, secure, easily navigable store for our customers.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Even better than Shopify"
What do you like best about Ecwid?

Extremely user-friendly and has excellent customer support. I also like that new features are constantly being added, and that the Ecwid team sends useful tips via email articles. Ecwid also has a lot of helpful in-built features like automated email triggers and discount coupons that do not require installing additional widgets or coding.

What do you dislike about Ecwid?

No integration with Paypal Pay-In-4, and the inability to allow customers to shop directly and checkout on Facebook and Instagram.

What problems is Ecwid solving and how is that benefiting you?

Easy cataloging of my hundreds of products in my store, an omni-channel web presence (though the ability for my customers to check out on FB and IG would be even better), I can easily run sales and marketing campaigns with just a few clicks, and the best part is Ecwid has me constantly keeping in touch with my customers with their automatic email trigger system.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
Pawel S. avatar
Pawel S.
Senior Webdeveloper
Share
"Excellent webshop for small businesses"
What do you like best about Ecwid?

Easy to set up, requires little effort to maintain and very cheap compared to competitors

What do you dislike about Ecwid?

The buy buttons could offer a little more flexibility and customization, cross selling is hard to implement in external websites

What problems is Ecwid solving and how is that benefiting you?

Quick E-Commerce setup for a small business, selling takeaway food for a restaurant

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent and easy ecommerce."
What do you like best about Ecwid?

A creative yet straightforward interface.

What do you dislike about Ecwid?

I haven't found anything to dislike about Ecwid.

What problems is Ecwid solving and how is that benefiting you?

It is so easy to integrate the Ecwid store with my website and social media, which gives us more hits and sales.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
BW
Ben W.
Director
Share
"Swan-Radio Review of ECWID - Excellent value for money with error free processing"
What do you like best about Ecwid?

Easy to use, Easy to integreate with website & social platforms

What do you dislike about Ecwid?

Having to upgrade to get some premuim benefits

What problems is Ecwid solving and how is that benefiting you?

Easy itegration with website. Works effortlessly

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great experience with Ecwid!"
What do you like best about Ecwid?

Ecwid helps us provide an easy to use online retail store and makes taking customer payments so easy.

What do you dislike about Ecwid?

Reaching a "real person" for answers to questions is not easy - sometimes chat or sending an email isn't the best choice. Would be better to have a phone number to call for quick info.

What problems is Ecwid solving and how is that benefiting you?

Makes online shopping experience easy for customers AND for retailers. Payments made quickly and transferred to our accounts overnight!

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
RF
Rachael F.
Baker
Share
"Great for small, start up businesses"
What do you like best about Ecwid?

The user interface is clean, simple and easy to use.

What do you dislike about Ecwid?

I wish there was a delivery option to define price by miles/distance.

What problems is Ecwid solving and how is that benefiting you?

Keep payments simple and in one place. Keep track of orders.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about Ecwid?

Features are intuitive and funtionalities fit my needs as a small business

What do you dislike about Ecwid?

The fact that there is no marketplace and all traffic has to be driven entirely by direct links.

What problems is Ecwid solving and how is that benefiting you?

I did not need to build a website from scratch and have access to secure payment channels