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Ecwid Logo
Ecwid
Effortless Online Store Creation
4.8
(382)
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Ecwid Reviews & Product Details

Ecwid Overview
What is Ecwid?

Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.

Company Ecwid, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters Encinitas, California, United States
Social Media
Ecwid Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ecwid Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Ecwid Pros and Cons
Pros
  • Simple enough to plug into your existing websites
  • Lots of customization options
  • Great for adding extra integrations and features
  • Manage your store on the move with a mobile app
  • Various payment processing options
Cons
  • Not a standalone site builder
  • Limitations to the free plan
Ecwid Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Ecwid Media
Ecwid video thumbnail
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Ecwid Screenshots
Ecwid screenshot 1
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Ecwid screenshot 4
Ecwid screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 12, 2025
Ecwid Logo
382 Ecwid Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
May 03, 2023
 Source
Overall Rating:
5.0
David P. avatar
David P.
Chief And Head Honcho
Share
"Easy, simple and efficient!"
What do you like best about Ecwid?

There are so many options you get. Whether your business is big or small you have every tool imaginable to help you generate profit. I have been using this product for many years.

What do you dislike about Ecwid?

I don't know that I've found any downside to using this program. Once in a while you might have a custom request but they are usually able to fulfill that.

What problems is Ecwid solving and how is that benefiting you?

This program fits nicely into my online platform. I have some customers with large amounts of product, I can easily add them, sort them and fully integrate them to my site.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
William T. avatar
William T.
Worker
Share
"One of the best e-commerce platform"
What do you like best about Ecwid?

Easy to create web store. Easy to set up

What do you dislike about Ecwid?

Cannot have different fonts and font sizes within the description

What problems is Ecwid solving and how is that benefiting you?

Easy to use for non techie people like me

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
AD
Adwoa D.
Chief Executive Officer
Share
"I love it I ve used it for years"
What do you like best about Ecwid?

So easy to make my website and the Mobil apps makes it easy to keep up with new orders, discount and coupon codes shipping etc... The app also shows you your lifetime sales and customer's information.

What do you dislike about Ecwid?

I actually don't have any downsides about the app. If there were things that I didn't like about Ecwid I would use another service. The software is really easy to use.

What problems is Ecwid solving and how is that benefiting you?

No problems the software has never crashed or made mistakes while I have been using it. One thing I do like is the fast customer service response if I ask questions

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
JF
Jevima F.
Founder
Share
"great product to grow your ecommerce"
What do you like best about Ecwid?

An easy to use back office to manage your products at your ecommerce store. Once you start using it, you would never go back to Shopify. Creating categories, subcategories, and adding attributes is a breeze.

What do you dislike about Ecwid?

There is no option to add blog within a site or create stand-alone pages without products that will not show in the menu.

What problems is Ecwid solving and how is that benefiting you?

Within the last 3 years we see many improvements to the interface that make it easier to customize user experience.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
DB
David B.
Founder
Share
"Best E-Commerce Platform for the Price"
What do you like best about Ecwid?

We've been with Ecwid for almost five years, and it has been a great tool to expand the e-commerce section of our business. The customer support team has always been quick to answer our questions or resolve any issues. One of the main things that make Ecwid stand out over other e-commerce platforms is its ability to conform to the customization we need for our business, it's also a great deal!

What do you dislike about Ecwid?

Some things may need to be implemented, like adding bulk pricing upload options to the CSV import method. Another option I'd like to see is a design tool feature. But these are highly complex integrations, and Ecwid is still an excellent deal for what is available.

What problems is Ecwid solving and how is that benefiting you?

The main issue Ecwid has solved recently is uploading pricing variations. It was pretty hectic not being able to upload a spreadsheet with SKU's and pricing, but a relief now that that feature is available.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
TV
Tracy V.
Founder
Share
"Ecwid is extremely user friendly, intuitive and has amazing customer service."
What do you like best about Ecwid?

There are so many excellent features to Ecwid's platform. I love the powerful customizing capabilities that make my website work for my specific business. I can chat directly with someone from the company at all times of the day and night and get excellent customer service with immediate follow-up, if necessary.

What do you dislike about Ecwid?

I honestly haven't found a downside to using Ecwid. ChosingEcwid has turned out to be the best decision I've made for my new business.

What problems is Ecwid solving and how is that benefiting you?

Ecwid is constantly making changes and improvements to the site. They have even gone as far as to add a feature allowing me to sort my pre-ordered items from my standard orders, so they are all in one place.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
MD
Manu D.
Business Owner
Share
"Best eCommerce Platform"
What do you like best about Ecwid?

Their customer support & platform features for online selling.

What do you dislike about Ecwid?

Customization in coupon code is not available

What problems is Ecwid solving and how is that benefiting you?

Online selling made easy

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
WJ
Watt J.
Founder
Share
"Always a pleasant experience with Ecwid"
What do you like best about Ecwid?

The platform is easy to use and customer support is excellent. We have been using Ecwid as our ecommerce for a few years and meets our needs as well as our customers.

What do you dislike about Ecwid?

Inability to separate various products to calculate accurate shipping rates

What problems is Ecwid solving and how is that benefiting you?

Ecwis always willing to help to find solutions for any problems that occur

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
JS
Jim S.
Founder
Share
"Great for small businesses"
What do you like best about Ecwid?

Ecwid has great functionality and the support is great usually have an issue or question resolved in minutes. It also has a lot of integration with other software which saves a lot of time.

What do you dislike about Ecwid?

I'd like more of the premium features to be available to all paid plans. I sometimes get frustrated with the ApplePay integration as it won't display all of our shipping options to the customer. I don't like having to figure out code to alter the automatic and notification emails.

What problems is Ecwid solving and how is that benefiting you?

It allows us to operate our online shopping facilities and provides an easy to use platform with lots of features that our customers enjoy.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
GM
Gregory M.
Dev Ops Manager
Share
"Works great for my needs"
What do you like best about Ecwid?

Easy to manage, able to integrate with my main website, Facebook and also has a stand-alone site I can use if there's a problem with my hosting. Support is responsive and helpful. When I asked for a feature to make my order processing easier, they added it in a reasonable time.

What do you dislike about Ecwid?

When I want something fancy I have to pay for a plugin, like notify customers when something is restocked. Also reporting is also either an add-on or is very limited.

What problems is Ecwid solving and how is that benefiting you?

Easy to list products and sell online. I also can run two different sites with the same store items with Ecwid. I find this to be valuable and easily set up. Integration with facebook is as good as facebook can be.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
ML
Mike L.
Founder
Share
"Just keeps getting better!"
What do you like best about Ecwid?

I love how quick the support is, the amount of options available, their app store, and ease of use to name a few.

What do you dislike about Ecwid?

I've been using Ecwid for over 10 years so the only issues I had have already been resolved as they added new options to their service.

What problems is Ecwid solving and how is that benefiting you?

Quickly add products to my already developed website, amazing customer support, custom work available to customize their service for your needs.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
KA
Kenneth A.
Founder
Share
"Meeting my business needs...."
What do you like best about Ecwid?

I'm a very busy person running an online automotive tuning business. I required a platform that was flexible to my needs and easy to change on the fly, so I didn't need to depend on a web developer to make the changes. I used a developer to help set the site up, but he didn't understand my business and made many mistakes that I had to address to ensure my business ran smoothly.

What do you dislike about Ecwid?

While I understand businesses have issues from time to time, I rely on email notifications and over the years, Ecwid's transaction notifications were not going out through email which caused delays in order processing. While this issue has been resolved, it was an issue, and I now spend time every day making sure it doesn't happen again, which ultimately costs me time.

What problems is Ecwid solving and how is that benefiting you?

Standardization of order information that allows me to better serve my customers by having all the information I need to fulfil an online order and start the tuning process.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
5.0
MF
Michael F.
Founder
Share
"Quality with Ease"
What do you like best about Ecwid?

The statistical data which shows visits, cats, checkouts is great. The ability to track, ship orders with easy access,consistent confirmations. I have complete peace of mind with ECWID Platform supporting my website, business while increasing my efficiency & short term planning

What do you dislike about Ecwid?

The format for a webpage is restrictive in characters and placements. I had to be creative but not my best final product due to these limitations

What problems is Ecwid solving and how is that benefiting you?

Complete management data and statistical support underneath a safe secure efficient platform for my website

Small Business (50 or fewer emp.)
Apr 25, 2023
 Source
Overall Rating:
5.0
LM
Lynthia M.
Founder
Share
"Ecwid is all about customer service."
What do you like best about Ecwid?

I love how uncomplicated it is to set up your ECWID store. I love how easy it is to update your products, set up the shipping and buy shipping labels, set up promotions, and how quickly I can get answers to my questions.

What do you dislike about Ecwid?

Since joining Ecwid in 2020, I haven't had an issue that wasn't resolved in minutes. So there isn't anything that I dislike about Ecwid.

What problems is Ecwid solving and how is that benefiting you?

Ecwid has made it very easy for me to set up my store for my neck pillow, and they provide me with constant updates on how to improve my store appearance and increase sales

Small Business (50 or fewer emp.)
Apr 17, 2023
 Source
Overall Rating:
5.0
Maríanna V. avatar
Maríanna V.
Restaurant Employer
Share
"Very positive"
What do you like best about Ecwid?

It is easy to use and lot of helpful advice on how to run your online store. It is very beginner friendly. I love it 😃

What do you dislike about Ecwid?

I would like to have more options for app and payments and designing the store.

What problems is Ecwid solving and how is that benefiting you?

Is helping me out with selling my products and benifet by selling from home

Small Business (50 or fewer emp.)
Mar 21, 2023
 Source
Overall Rating:
5.0
Dr. Donna L. M. avatar
Dr. Donna L. M.
Sr. It Business Delivery Leader Integrated Data
Share
"Ecwid is the most profession & easy to use Biz Website bringing sales on 1st day I launched!"
What do you like best about Ecwid?

The most helpful aspect of Ecwid is the logical and easy to setup approach to creating your website including the online chat. I have worked with other companies and the process to learn, time to set up the site, and the ability to edit was cumbersome and time consuming.

What do you dislike about Ecwid?

Ecwid could enhance functionality such as bulk edits with the ability to add options for all products or multiple products with an apply all or apply to the following products such as an option function for donating $$ or an item to a company charity. Currently, you must add that option function to each product page individually. Even allowing a "would you like to add" statement at checkout could ensure the customer has a overall opportunity to add more to their chart or give to charity for certain items (Upsell).

What problems is Ecwid solving and how is that benefiting you?

I distribute for a major publicly traded company and Ecwid allows me to opportunity to customize these products on an e-platform that enables me to compete at a higher professional level than most social media marketing small businesses.

Small Business (50 or fewer emp.)
Mar 21, 2023
 Source
Overall Rating:
5.0
Patrik B. avatar
Patrik B.
Chief Executive Officer
Share
"Lightening Fast, BUT Very Limited Customizable Free Shipping"
What do you like best about Ecwid?

Super fast refresh rate when changes are done.

What do you dislike about Ecwid?

It's a huge struggle being able to allow Free Shipping on certain products. After all the time wasted creating the SKU system and then being limited to not assign a specific SKU for free shipping. This is very frustrating. It's quite simple to do.

What problems is Ecwid solving and how is that benefiting you?

One price each month to use their E-commerce platform verses a percentage from each transaction.

Small Business (50 or fewer emp.)
Jan 10, 2023
 Source
Overall Rating:
5.0
Angie B. avatar
Angie B.
Sound Healer
Share
"No hassles, excellent features, tutorials, advice ..."
What do you like best about Ecwid?

Creating an online shop with Ecwid is easy. The platform is well organised, and this is priceless with time being the essence. They have excellent tutorials and a 24/7 chat with very helpful people who guided me through linking my shop to Facebook and Instagram and shopify.

What do you dislike about Ecwid?

I wish that Ecwid had a marketplace like Etsy. I am a creator and with Ecwid I feel that is a minus.

What problems is Ecwid solving and how is that benefiting you?

They solved the linking to Facebook puzzle. I got some sales through Facebook because of that.

Small Business (50 or fewer emp.)
Jan 09, 2023
 Source
Overall Rating:
5.0
Oluwatobiloba A. avatar
Oluwatobiloba A.
Marketing Positions
Share
"Best e-commerce website"
What do you like best about Ecwid?

With ecwid by lightspeed i am able to display my products on the site and i make sales. Also i get accurate weekly report on the number of sales and number of visits to my virtual store.

What do you dislike about Ecwid?

Ecwid has been good so far. I don't have any challenge using ecwid by lightspeed.

What problems is Ecwid solving and how is that benefiting you?

Ecwid solved the problem of going around to advertise and make sales. With this e-commerce platform i am able to list my goods. Customers select product of their choice. Also i get a mail whenever anyone purchase my goods and i get paid as well. All thanks to Ecwid by lightspeed.

Small Business (50 or fewer emp.)
Jan 02, 2023
 Source
Overall Rating:
5.0
RC
Robert C.
Owner
Share
"Simply easy to use"
What do you like best about Ecwid?

We find managing our products very easy with the interface provided. Also, we like how easy it is to market our products on other platforms. Though, it would be even greater if there were more integrated POD services available.

What do you dislike about Ecwid?

There are some multi-edit catalog glitches, though I am told they are working on it.

What problems is Ecwid solving and how is that benefiting you?

Having a central place to manage products and feeds to other marketplaces is tremendously helpful. It also saves a ton of precious time.

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