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Google Analytics
Insights for smarter decisions
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to MonsterInsights?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics 1
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Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 05, 2025
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6,280 Google Analytics Reviews
4.5 out of 5
Enterprise (> 1000 emp.)
May 31, 2020
 Source
Overall Rating:
5.0
SM
Santosh M.
Sr It Infra Lead
Share
"Very easy and full of Features"
What do you like best about Google Analytics?

I like using Google Analytics because the reports and Data Processing can be done using the in built Artificial Intelligence Feature. All the Dashboards can be customized and exported to show exact user geographical locations.

What do you dislike about Google Analytics?

I do not think there is anything to dislike about Google Analytics

What problems is Google Analytics solving and how is that benefiting you?

We do not have to manually drill down to any regional or country level consumer information. Google Analytics does it all for us. The recommendations can be designed and sent to the product team who will modify the services appropriately

Mid Market (51-1000 emp.)
May 30, 2020
 Source
Overall Rating:
5.0
Dhruvisha S. avatar
Dhruvisha S.
Researcher
Share
"Great data analysis with visual representations."
What do you like best about Google Analytics?

1. Great visual tools 2. Embedding codes

What do you dislike about Google Analytics?

Complicated set up and too many details to go through in page.

What problems is Google Analytics solving and how is that benefiting you?

Mostly customer base and regions, most demading pages.

Mid Market (51-1000 emp.)
May 28, 2020
 Source
Overall Rating:
5.0
MB
Maria B.
Senior Copywriter
Share
"An Indispensable Part of Any Marketing Effort"
What do you like best about Google Analytics?

The easy, comprehensive ability to measure performance and set up custom reports

What do you dislike about Google Analytics?

The more advanced features and tools take some time to learn, but once you know them they add new levels of sophistication to reporting capabilities.

What problems is Google Analytics solving and how is that benefiting you?

I've used Google Analytics on a daily basis to get details on click rates, time on page, bounce rate, and other important details for assets created in content marketing efforts. I've also used this data to report out to my organization and to optimize paid ad and organic marketing campaigns for continuous improvement.

Enterprise (> 1000 emp.)
May 28, 2020
 Source
Overall Rating:
5.0
AD
Akash D.
Founder
Share
"Google Analytics is just what we need"
What do you like best about Google Analytics?

After developing our new WebApplication, we used Google Analytics for 13 months to get Data about who is accessing the service from across the Globe. This Data helps us modify the product as per the User Requirement

What do you dislike about Google Analytics?

I don't have any issues or complaints about Google Analytics. It is very useful and helps us come up with new Web Applications.

What problems is Google Analytics solving and how is that benefiting you?

Better Analysis about user regions and requirements. It helps us place products to the appropriate audience.

Enterprise (> 1000 emp.)
May 25, 2020
 Source
Overall Rating:
5.0
MR
Mohammed R.
Founder
Share
"Great Web Analytics and Reporting using Google Analytics"
What do you like best about Google Analytics?

Google Analytics is an absolute essential service when it comes to Tracking E-Commerce and trends. Using the reports that we get from Google Analytics we can create new Products and services to cater to the needs of our Customers from different regions.

What do you dislike about Google Analytics?

I do not have any complaints about Google Analytics. It does a great job and I am satisfied with the Options and features.

What problems is Google Analytics solving and how is that benefiting you?

AdWord feature in Google Analytics is great, where it uses the advanced Artificial Intelligence to detect and promote our products and services to the appropriate end user. The user interface is very clean and not cluttered at all

Enterprise (> 1000 emp.)
May 24, 2020
 Source
Overall Rating:
5.0
VT
Vembarasan T.
It Infrastructure Lead
Share
"Very Simple yet Powerful"
What do you like best about Google Analytics?

Google Analytics is the primary tool that we use for any Campaign which deals with tracking user access and experience. The features are so state of the art and the reports can be customized as per our requirement. All Data received can be linked to a Database which can be hosted on the cloud or a physical server in a datacenter

What do you dislike about Google Analytics?

I am not sure if there is a reason to dislike Google analytics

What problems is Google Analytics solving and how is that benefiting you?

We are easily about to report usage of web services and also understand which demographic can be targeted for a particular service

Enterprise (> 1000 emp.)
May 22, 2020
 Source
Overall Rating:
5.0
SK
Sachin K.
Founder
Share
"Best Geo Analytical Reports"
What do you like best about Google Analytics?

With Google Analytics we are able to get both low level and high-level reports and even narrow down to the exact city or town that the End user is accessing the data from.

What do you dislike about Google Analytics?

Google Analytics is an amazing application and I do not believe there is anything negative about it

What problems is Google Analytics solving and how is that benefiting you?

We are able to gather 6 months data and upload it into the BigData Cloud Server, from where we can do our own analytics and business modeling.

Enterprise (> 1000 emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AJ
Anusha J.
Founder
Share
"Best Analytics Information and Reports using Google Analytics"
What do you like best about Google Analytics?

We are able to get the Best Analytics Information and Reports using Google Analytics. The widgets available on each dashboard that we create helps us a lot in reorganizing datasets for analysis.

What do you dislike about Google Analytics?

I am yet to determine if there is anything that I do not like about Google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

Using Google Analytics we can find where the maximum End User response is during a Campaign

Enterprise (> 1000 emp.)
May 21, 2020
 Source
Overall Rating:
5.0
SA
Srinivas A.
Founder
Share
"Live Data Feed Helps A lot"
What do you like best about Google Analytics?

Google Analytics has changed the way we approach our customers with our services. Each datasets from a region can be input to create a larger database for data modelling. There are many custom dashboards that can be developed to display different reports.

What do you dislike about Google Analytics?

We have been using Google Analytics for the past 6 years and it has been great

What problems is Google Analytics solving and how is that benefiting you?

Easier Data Analysis and more accurate Geographic Information about Services Utilized. Google Analytics helps reduce the effort during a new Promotional Campaign

Enterprise (> 1000 emp.)
May 21, 2020
 Source
Overall Rating:
5.0
JP
Jack P.
Founder
Share
"Ultimate way to Track your Audience"
What do you like best about Google Analytics?

Google Analytics helps us in promoting the appropriate products and services in a regional or continental approach. There is live tracking of where a person is accessing the website.

What do you dislike about Google Analytics?

I don't see anything to dislike Google Analytics. It's a great tool

What problems is Google Analytics solving and how is that benefiting you?

With the Data that we get from Google Analytics, we are able to perform a lot of Business Intelligence reporting and in turn, we can design products and services to target the appropriate regions across the world

Small Business (50 or fewer emp.)
May 15, 2020
 Source
Overall Rating:
5.0
Theo A. avatar
Theo A.
Marketing Assistant / Content Developer
Share
"Time to Get Analytical"
What do you like best about Google Analytics?

Quick and painless integration for website tracking. All you need is basic knowledge of website building to implement your tracking code. I also like the detailed breakdown of website data, from goals to site landing, search queries and much more.

What do you dislike about Google Analytics?

The platform isn't the most intuitive program to navigate. It's very easy to get overwhelmed when you first jump into it.

What problems is Google Analytics solving and how is that benefiting you?

Tracking clients' websites to capitalize on which keywords and contents are generating the most traffic.

Mid Market (51-1000 emp.)
Apr 28, 2020
 Source
Overall Rating:
5.0
LA
Lasal A.
Founder
Share
"Analyse the user activities on your web site"
What do you like best about Google Analytics?

Google Analytics is the best productivity tool to measure web site traffic, users, user activities, views, and all. Google Analytics helps to analyze the web site traffic, based on times, user devices, user locations, web page-wise, users' spend time, etc. To analyze a web traffic user needs to create a google account and authorizing the web site injecting google analytics script to the web site.

What do you dislike about Google Analytics?

Google analytics provides accurate analytics data to the user and provides many more additional features for their users.

What problems is Google Analytics solving and how is that benefiting you?

We are using Google Analytics for more than five years on our web sites, mobile applications, applications, and web sites easily. To the Analytic, the user needs to inject a small scrip to the source code. Then it shows all the analytical reports on the various dashboards with live updates.

Mid Market (51-1000 emp.)
Apr 24, 2020
 Source
Overall Rating:
5.0
Antonis R. avatar
Antonis R.
User Experience Researcher
Share
"Data is power!"
What do you like best about Google Analytics?

Really solid tool even on the free version. A data analyst's dream as it helps visualize raw data with very good tools, events, segmentation and everything that you could need.

What do you dislike about Google Analytics?

Custom reports are a bit difficult to make. Although you can connect it with Data studio and do everything there.

What problems is Google Analytics solving and how is that benefiting you?

Website data collection, analysis and storage.

Enterprise (> 1000 emp.)
Apr 14, 2020
 Source
Overall Rating:
5.0
Donna A. avatar
Donna A.
Senior Software Engineer
Share
"All in one tool for analytics."
What do you like best about Google Analytics?

Google Analytics delivers great info about a website’s performance through graphics, charts, tables, etc. this information is then managed and shared with other users. It is easy and free to use and I can easily make corrections and enhance my website while using the intuitions taken from Google Analytics. It guides beginners through its analytics academy that delivers information about how to use this platform. You can use it on many devices for example mobiles, laptops or tabs.

What do you dislike about Google Analytics?

New users become confused due to its complex dashboard. Though Google Analytics delivers abundant information about how well your website is working, but it is still having some limitations. It is not entirely a self-regulatory tool and does not provide reports of segmented traffic on a website. If you want to switch from a free version to a more advanced premium version due to high web traffic, the advanced version is quite costly.

What problems is Google Analytics solving and how is that benefiting you?

This tool has a very easy general system as related to other tools and Google Analytics offers free services to everyone. Google Analytics provides certification on its employment and the configuration. It allows me to make customized reports and provides me an easy and powerful combination with other platforms. One of the most notable benefits of Google Analytics is that it helps you in following the campaigns responsible for generating any traffic to your website.

Small Business (50 or fewer emp.)
Apr 12, 2020
 Source
Overall Rating:
5.0
Nicole P. avatar
Nicole P.
Project Coordinator
Share
"Google Analytics has been helpful to track the website traffic."
What do you like best about Google Analytics?

Google Analytics has been very helpful for us. We are able to see how many users have click on Ads on the websites and what they are doing on various sections of the website\

What do you dislike about Google Analytics?

Dashboard is good but the charts can be improved.

What problems is Google Analytics solving and how is that benefiting you?

We use Google Analytics to monitor traffic.

Mid Market (51-1000 emp.)
Apr 05, 2020
 Source
Overall Rating:
5.0
ED
Emerson D.
Founder
Share
"Highly flexible and valuable for web analytics"
What do you like best about Google Analytics?

In my estimation, Google Analytics is one of the more widely used analytics tools, so I feel that I'm going to always be up to standard when it comes to analytics technology for our website. It is quite easy to install Google Analytics and we can actually start acquiring information within the first day. I like that we can get detailed demographic information and we can also view real-time data.

What do you dislike about Google Analytics?

Google Analytics has performed fairly well, but there can be complicated projects that we work on that will require more expertise to execute properly. It's not easy to get information directly from Google Analytics regarding our specific problems.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics has enabled us to use our website as data gathering tools for marketing and business intelligence. We can get a better idea what's going on in terms of the consumption of our web pages. We can definitely make better decisions about how to manage future marketing campaigns and general types of content that we want to include in our websites.

Small Business (50 or fewer emp.)
Mar 28, 2020
 Source
Overall Rating:
5.0
Dilan  R. avatar
Dilan R.
Security Operation Center Analyst
Share
"World’s Most Popular FREE Web Analytics Service"
What do you like best about Google Analytics?

Real Time Analytic Google Analytics Real-Time Analytic service allows me to monitor activity as it happens on my all web sites. Report is very accurate and update continuously, within second when traffic or request hit.

What do you dislike about Google Analytics?

It's not completely free. Sadly there are limitations. When web site exceed 5 million requests per month you have to pay for Google Analytics 360, it;s nearly 150,000 USD per year. It is hell of money.

What problems is Google Analytics solving and how is that benefiting you?

It's Free Can Adopt for different environments, Web Sites, Web Applications, Mobile Applications, Kiosk etc.. Can connect Google ad account with Google Analytics Knowledge can obtain form Google Analytics Academy It can collect various types of data Dashboards are full with details Present with very accurate data Can create custom graphs and reports Can categorize specific information based on business needs

Small Business (50 or fewer emp.)
Mar 24, 2020
 Source
Overall Rating:
5.0
Rajesh R. avatar
Rajesh R.
Ai Product Expert | Performance Marketing
Share
"Must have analytics tool for every Marketer"
What do you like best about Google Analytics?

Audience and behavior insights reporting

What do you dislike about Google Analytics?

Attribution reporting. Not yet got a full hold of it.

What problems is Google Analytics solving and how is that benefiting you?

Must for campaign planning, target audience insights, traffic insights necessary for marketing campaigns progress.

Enterprise (> 1000 emp.)
Mar 20, 2020
 Source
Overall Rating:
5.0
JB
Joseph B.
Founder
Share
"Google Analytics is the Best Platform for Getting Accurate Insights: Its Features are Powerful"
What do you like best about Google Analytics?

It shows you pretty much wherever your traffic could be originating from, which is extraordinary particularly when you don't have pixels set up on your site or any propelled following. We're presently dealing with better following, however in any case it's an incredible depiction of who's coming, who's staying, and what's being tapped on. We discharge numerous archives and comprehending what's playing admirably with our crowd is extraordinary for our next activities, and what we have to all the more likely advance on different channels like pamphlets and online networking. Precision and Data Collection. The most supportive capacity of Google Analytics is its calculation of gathering exact following information gathered by guests of your site who visits from various sources, for example, Social Media, Search Engine, Links and so on. It encourages you track the guests effectively and give you information so you can change over them into deals and furthermore realize the conduct like how much time they spend on which page. It is so useful to have information of your site as you can stunningly use to for some assignments, so google examination is the product who has capacity to allow you to gather and investigate!

What do you dislike about Google Analytics?

I don't detest anything about Google Analytics, as out of numerous scientific devices, for example, Bing, Semrush or numerous outsider apparatus this so implausible the best instrument which gives your amazing assets at no extra problem. It is very to arrangement and run.

What problems is Google Analytics solving and how is that benefiting you?

With Google Analytics we have had the option to see our clients conduct on our site and utilize that information to improve our site, promotion crusades, and our market division. We have discovered utilizing the information to sift through our advertising rehearses appear to give us a superior comprehension on the most proficient method to move toward new promoting efforts without sitting around and cash on past mix-ups.

Small Business (50 or fewer emp.)
Feb 26, 2020
 Source
Overall Rating:
5.0
ML
Michael L.
Founder
Share
"I use Google Analytics to better understand my website's performance"
What do you like best about Google Analytics?

Provided I am using UTM code tracking as I should with my marketing campaigns and my website is set up correctly, Google Analytics leaves no stone unturned in my website analysis. Being able to see where my traffic is coming from is my primary interest but understanding how this traffic then uses my website is most important to me. Setting Goals allows me to track this automatically from a distance too.

What do you dislike about Google Analytics?

As a content marketer, I am always excited by design, simplicity and usability. Sometimes I feel Google Analytics struggles in these areas as the system is unattractive, complicated and not very user-friendly, even if you know what you are looking for. Being fair to Google though, I am not sure how you could display the same level of detailed analysis in a simple and attractive way.

What problems is Google Analytics solving and how is that benefiting you?

The problem I am currently solving with Google Analytics is understanding which of the methods I am employing to boost website traffic are working best. This helps me be more efficient with my resources and stop focussing on the processes that don't work for me. Once I know why methods are working best, I can develop them to improve performance. Google Analytics gives me behavioural insights to be able to do this.