Unclaimed: Are you working at Highlevel?
Highlevel Reviews: 4.4/5 — Solid Choice
HighLevel is a comprehensive sales and marketing platform designed primarily for agencies, consultants, and marketers. It offers a variety of tools including CRM functions, social media management, pipeline management, and automated marketing capabilities, all within one integrated system. HighLevel's distinctive feature is its white-labeling option, allowing agencies to brand the platform as their own and offer it to clients under their name, enhancing their service offerings and potentially increasing recurring revenue.
| Segment |
Small Business
Mid Market
Freelancer
|
|---|---|
| Ease of use |
Intermediate
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Email/Help Desk |
| Training | Documentation |
| Languages | English |
The headline feature of HighLevel’s most popular plan is “Unlimited Sub-Accounts” — and seven of its fourteen published add-ons are priced per sub-account. The one it pushes hardest, AI Employee Unlimited, is $97 a month per sub-account. An agency running ten clients on the $297 plan would pay $970 a month for that single add-on: 3.3× the plan fee. The subscription is genuinely flat. Almost everything bolted onto it is not.
- What it is: An all-in-one CRM, funnel, marketing and automation platform built for agencies.
- Best for: Agencies consolidating a stack, and those reselling the platform under their own brand.
- Pricing: $97, $297 or $497 a month. Verified August 2026.
- The honest catch: Half the add-ons multiply by the thing the plan calls unlimited.
What Is HighLevel?
HighLevel is a white-label platform for marketing agencies. The core proposition is that one subscription replaces a CRM, funnel builder, email tool, SMS tool, scheduler and review manager — and that you can then resell the whole thing to your own clients as if it were yours.
The feature list is genuinely broad: website and funnel builder, CRM and pipelines, email and SMS marketing, inbound and outbound calling, unified conversations, social media management, workflow automation, forms, surveys and quizzes, booking calendars, an ad manager, reputation management, payments and invoicing, courses, communities, a mobile app and API access.
The AI layer spans Conversation AI, Voice AI, Content AI, Funnel AI and Reviews AI.
Structurally, everything hangs off sub-accounts — one per client. Starter gives you three; the two tiers above give you unlimited. Agency Pro adds SaaS Mode, which is what lets you sell HighLevel as your own product with your own pricing.
Billing is month-to-month with no contract, and every plan carries a 14-day free trial.
How HighLevel Works
- Three published plans plus a custom Enterprise tier.
- Sub-accounts are the unit — one per client.
- Unlimited users and contacts on every plan, including Starter.
- Usage charges apply to SMS, email, calling and AI.
- Fourteen optional add-ons, half of them per sub-account.
- Annual billing gives exactly two months free.
HighLevel Pricing
| Starter | Unlimited (most popular) | Agency Pro | |
|---|---|---|---|
| Monthly | $97 | $297 | $497 |
| Annual | $970 | $2,970 | $4,970 |
| Annual saving | 16.7% | 16.7% | 16.7% |
| Sub-accounts | 3 | Unlimited | Unlimited |
| Users / contacts | Unlimited | Unlimited | Unlimited |
| Rebill phone & email | ✗ | At cost | With markup |
| API access | ✗ | Basic | Advanced |
| SaaS Mode | ✗ | ✗ | ✓ |
| Automated sub-account creation | ✗ | ✗ | ✓ |
| User / agent reporting | ✗ | ✗ | ✓ |
| Free trial | 14 days | 14 days | 14 days |
An Enterprise tier is quote-only. Every annual price is exactly ten times the monthly one, so the discount is two months free — 16.67% — identically across all three tiers.
What actually decides your cost:
- “Unlimited Sub-Accounts” is the headline, and sub-accounts are the add-on multiplier. Seven of the fourteen published add-ons are billed per sub-account: AI Employee Growth ($50), AI Employee Unlimited ($97), Branded Client Portal App ($49), Online listings management ($30), Premium prospecting tool ($29), SEO powered by Search Atlas ($79) and WhatsApp integration ($10) — all per month, per sub-account. At ten clients, AI Employee Unlimited alone is $970 a month against a $297 plan fee. Nothing here is concealed; the per-sub-account wording is printed against each item. But the plan’s marquee feature and its largest variable cost share the same unit, and that is the arithmetic to run before signing.
- The plan fee is flat; the usage is not. HighLevel’s tagline reads “Unlimited contacts, unlimited Users. Scale your business without a tax on growth.” The first sentence is accurate — users and contacts genuinely are unmetered on every tier, including the $97 one, which is unusual and valuable. But five items in the core feature list carry an asterisk for usage-based charges: Conversation AI, Voice AI, Reviews AI, Email + SMS Marketing, and inbound and outbound calling. Those are the activities that scale with growth, so the flat part of the bill is the licence, not the running cost.
- The step from Unlimited to Agency Pro is a business-model change, not a feature bump. For $200 more a month, Agency Pro adds SaaS Mode, automated sub-account creation, user and agent reporting, advanced API access — and, critically, the right to rebill phone and email with your own markup. Unlimited lets you rebill only at cost. For an agency reselling communications to ten clients, that markup can cover the $200 delta several times over. If you are not reselling, it does nothing for you.
- Two add-ons cost as much as an entire plan. HIPAA compliance is $297 a month — the exact price of the Unlimited plan — and the white label mobile app is $497 a month, the price of Agency Pro. Healthcare-adjacent agencies and anyone wanting a branded app should treat these as a second subscription rather than an extra.
- Starter’s three sub-accounts is the real constraint, not its features. It includes all core features, unlimited users, unlimited contacts and 24/7 support at $97. What it does not include is room: three client accounts, no rebilling and no API. For a solo marketer running their own business it is a complete product; for an agency it is a ceiling you hit at your fourth client.
- The annual discount is honest and uniform. $970, $2,970 and $4,970 are each exactly ten months of the monthly rate — 16.67% off, identical on all three tiers, with no “up to” hedging. Given that the same page advertises no long-term contract and cancellation from the dashboard, the trade is a straightforward one: two months free against twelve months of commitment.
- The trial is 14 days on any plan, including Agency Pro. That matters more here than usual, because SaaS Mode and rebilling are hard to evaluate from a feature list — you need to configure a sub-account and try billing it.
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The affiliate link tracks, but only after you engage a call to action. This one is worth stating precisely.
/go/highlevelreturns 200 and lands ongohighlevel.comwithfp_ref=findstackintact — but on page load, no FirstPromoter cookie is set and no FirstPromoter host is contacted at all. The script is loaded lazily: clicking the trial CTA fetchescdn.firstpromoter.com/fprom.js, firesPOST t.firstpromoter.com/track/new(200), and sets_fprom_code = _r_findstackand_fprom_trackon.gohighlevel.comwith a 90-day window. Attribution is intact; a page-load-only check would have reported the opposite.
Who Should Use HighLevel
- Agencies reselling marketing services. SaaS Mode and markup rebilling are the whole point of Agency Pro.
- Anyone consolidating five or six tools. The breadth is real and the per-tool saving is where the value sits.
- Teams with large contact lists. Unlimited contacts and users on every plan, including the $97 one.
- Solo marketers. Starter’s three sub-accounts and full feature set is a lot for the money.
It fits poorly for agencies with many clients who want AI across all of them, where per-sub-account add-ons multiply hard; for anyone needing a predictable total bill, since SMS, email, calling and AI are usage-billed; and for buyers who only want a CRM, where the breadth is mostly wasted.
Honest Pros and Cons
Strengths
- Unlimited users and contacts on every plan, including Starter.
- Genuinely broad feature set — CRM, funnels, email, SMS, calling, calendars, courses.
- All core features on the $97 plan; the limit is sub-accounts, not capability.
- SaaS Mode and markup rebilling turn the platform into a revenue line.
- Month-to-month, no contract, cancellable from the dashboard.
- 14-day free trial on every tier, and a clean, uniform 16.7% annual discount.
Limitations
- Seven of fourteen add-ons are per sub-account — the unit the plan calls unlimited.
- Usage charges apply to SMS, email, calling and all AI features.
- HIPAA compliance costs $297/month, the price of a whole plan.
- The white label mobile app is $497/month, the price of Agency Pro.
- Starter caps at three sub-accounts with no rebilling or API.
- Enterprise pricing is not published.
HighLevel Alternatives and How It Compares
- Kartra covers a similar all-in-one funnel and marketing stack, with less agency-reselling machinery.
- ActiveCampaign is stronger on email automation specifically and priced per contact rather than per sub-account.
- Keap targets the same small-business CRM plus automation niche at a higher entry price.
- HubSpot and ClickFunnels are the heavier and the funnel-focused comparisons respectively.
The Verdict
HighLevel is one of the few products in this category where the “all-in-one” claim mostly holds up. CRM, funnels, email, SMS, calling, calendars, reputation management, courses and a mobile app in one subscription is a real consolidation, and unlimited users and unlimited contacts on every tier — including the $97 one — is genuinely uncommon. Most competitors meter one or both.
The thing to model before buying is the sub-account. It is HighLevel’s unit of everything: the Starter plan gives you three, the $297 Unlimited plan advertises unlimited as its headline feature — and seven of the fourteen published add-ons are billed per sub-account. AI Employee Unlimited is $97 per sub-account per month, SEO is $79, the branded client portal $49. At ten clients, that single AI add-on costs $970 a month against a $297 plan fee. None of this is hidden; the pricing page states the unit next to each item. It simply means the flat headline and the variable cost pull in opposite directions, and the agencies for whom “unlimited sub-accounts” is most valuable are exactly the ones for whom the add-ons compound fastest.
The same tension shows in the core feature list. The tagline promises scale “without a tax on growth”, and for users and contacts that is true. But SMS, email, inbound and outbound calling, Conversation AI, Voice AI and Reviews AI all carry an asterisk for usage-based charges — and those are the things that grow when your clients do. Budget the licence and the usage separately.
Where HighLevel is unambiguously strong is resale. The step from Unlimited to Agency Pro is $200 a month, and what it buys is SaaS Mode plus the right to rebill phone and email with your own markup rather than at cost. For an agency with a handful of clients, that markup can pay for the upgrade outright, which makes the $497 tier cheaper in practice than the $297 one. That is a rare thing to be able to say about a pricing ladder, and it is the clearest signal of who this product is really built for. If you are not reselling, Agency Pro’s advantages evaporate and Unlimited is your ceiling.
Two practical notes. HIPAA compliance is $297 a month and the white label mobile app $497 — each the price of a full plan, so treat them as second subscriptions rather than extras. And the annual discount is clean: exactly two months free, 16.7%, uniform across all three tiers, against a product that otherwise runs month-to-month with no contract.
Take the 14-day trial on Agency Pro, not Starter. SaaS Mode and rebilling are the features that decide whether this platform is a cost or a revenue line, and neither can be judged from a feature table.
FAQ
How much does HighLevel cost?
Three published plans: Starter at $97 a month, Unlimited at $297 and Agency Pro at $497. Billed annually those become $970, $2,970 and $4,970 — exactly ten months’ worth, so two months free, or 16.67% off, on every tier. An Enterprise tier is quote-only. Billing is month-to-month with no long-term contract, and every plan includes a 14-day free trial. Usage charges for SMS, email, calling and AI apply on top.
What is a HighLevel sub-account, and why does it matter?
A sub-account is one client workspace, and it is the unit HighLevel prices around. Starter includes three; Unlimited and Agency Pro advertise unlimited. It matters because seven of the fourteen optional add-ons are billed per sub-account — AI Employee Growth ($50), AI Employee Unlimited ($97), Branded Client Portal ($49), Online listings ($30), Premium prospecting ($29), SEO ($79) and WhatsApp ($10), each per month. So the number of clients you run drives your add-on bill even though the plan fee itself is flat.
Is HighLevel really unlimited?
For users and contacts, yes — on every plan, including the $97 Starter, which is genuinely unusual in this category. Sub-accounts are unlimited from the $297 tier. What is not unlimited is usage: email and SMS marketing, inbound and outbound calling, Conversation AI, Voice AI and Reviews AI are all marked with an asterisk for usage-based charges on HighLevel’s own feature list.
Is HighLevel’s Agency Pro plan worth $200 more than Unlimited?
It depends entirely on whether you resell. Agency Pro adds SaaS Mode, automated sub-account creation, user and agent reporting, advanced API access, and the ability to rebill phone and email with your own markup — where Unlimited only lets you rebill at cost. For an agency billing communications to clients, that markup can recover the $200 monthly difference several times over. If you are using HighLevel purely internally, none of it applies.
What does HighLevel charge for HIPAA compliance and a white label app?
HIPAA compliance is $297 a month — the same price as the entire Unlimited plan — and the white label mobile app is $497 a month, the same as Agency Pro. Both are optional add-ons rather than plan features, so agencies with a healthcare client base or branded-app ambitions should budget them as separate subscriptions.
Compare Highlevel with other popular tools in the same category.
The amount of functions and how they all integrate is what I like best about High Level. Having so much in one place is both a blessing and a curse! And it's about learning the features and then handing off a lot of the busy work part of it to an assistant to handle the daily management.
It doesn't always feel intuitive, with multiple lays of clicks to ultimately reach the page that has the controls for a function that seems like it needs to be more easily accessible.
Centralizing numerous functions is the greatest benefit above all else. As the software becomes more familiar, like many things in life, it becomes easier to use. I feel strongly that I need to learn the basics before I can hand those functions off to a staff member who has been thoroughly trained in using this platform to its most complete capacity.
All the features are great and simplicty of the system. There are a ton of stuff but they do make it simple to learn and execute with their support.
There are some fees coming, that was a little bit of surprise when I actually started to run cmapaigns. I knew there would be fees but they can add up. Nothing to crazy but just be careful.
They are combining more than 12 different tools and software programs into one and giving us the ability to build a business and help other busisnesses.
It's a combination of a roboust CRM, email marketing + task automation system, basically it's a marketer 's dream tool. I also like the fact they have 24/7 support, shout out to Alexis Villa, she's one of an amazing support.
It looks intimating to get started, but we'll get better clarity as we explore more.
CRM Pipeline + Email + Automation + Live Chat Widget + Chatbot AI + Website Forms... these are the essential tools to have in order to run any marketing campaign.
There's so much to say about GHL, but I will start with the integration of all the systems you need to market, grown and support your business. The contact manager is easy to use, the system is user friendly and implementation quick and the number of features is growing all the time. We use it everyday for customer service and contant managemnt.
The customer support is lacking in ny opintion and needs a better way to get support on items that are urgent. Using facebook groups and chats is not suitable for my business when we have issues and need resolutions to problems.
HighLevel solves our customer relations problems and helps us market out business through automations and email marketing. SMS messaging is a big plus for our customers who prefer to be contacted directly and opt-in to our regular correspondences. The website builder is nice to have as well and allows us to have a website in addition to several opt-in, sales and marketing funnels.
Automation sequences. Great value for anybody looking to create effice marketing automations funnels and systemise their processes.
Lack of pre-built email server configuations and unbuscibe options. I had to create my own forms and automations to ensure people could opt-out easily from email comms. Althought this could be my limited access asa subaccount.
Eliminated the need for multiple tools and subscriptions including, mailerlite, hubspot, calendly, buffer - HighLevel combines all the features of these great tools into one platform so it is easy to connect parts without using Zapier or webhooks. Yet to explore the AI features but this will take the tool to another level soon.
Not only is it easy to use, but they are creating more and more features for the platform every day providing me EVERYTHING I need to help build a successful business online or as a brick-and-mortar store. You can not get a better tool for handling your business on this level for this price.
There is not a single thing. They are so customer-centric it's crazy!
It's solving the problem of me having to connect multiple tools together to create a solid marketing a system as well as saving me a lot of money because all of these tools would have cost me at least quadruple what I pay now.
Sam Gendriz was my support person, and he was able to solve all of my issues quickly.
not much, it is a little pricey but for a good reason.
I am able to build my website, email my customers, and everything else I need.
I can custom build, automate, and integrate highly personalized business, sales, and marketing systems for my clients that meet their every need. The sky is no limit to what High Level can do. The price point is unbeatable compared to other playforms. High Level is a complete white-label Saas platform with unlimited user, unlimited clients, unlimited storage, and on its goes no boundries.
The spped by which High Level continues to enhance the performanse of the platform is so fast creates a challange to keep up.
High Level solves the challanges business owners have using multiple software to conduct business. With High Level I can custom create and replace a business owners need to pay for multiple software platforms.
The functionality as a whole is fantastic. Everything inside of the system is everything we need to run a 7 figure agency
Very miniscule parts of the workflows but there are work arounds in almost every area you can think.
We use almost every single feature inside of highlevel, from text / emails to funnels & memberships. It has helped us centralize everything in our business and elimate unesscary subscriptions for other services.
The ese of use and functionality. It's a one stop shop.
I didnt have it soon, it would have been great in previous positions.
I can cancel about 10 different platforms I use to all do the same thing that is within GHL. Amazing.
It has all the tools and features a business needs for marketing and sales operations. It even has a native integration to Facebook Forms, when other CRM solutions usually require a 3rd party middle man like Zapier to integrate. Reports from Google Ads and Facebooks can be displayed in the CRM
They are always releasing new features, but sometimes they do it so fast that they miss some glitches in the interface. The end-user can experience bugs using that new feature for a couple of weeks after it's released.
Centralized solution for the sales team to receive leads, manage communication, and close clients. The marketing team uses it to send email blasts, SMS marketing, and even social media posts (replaces Hootsuite). Now we are even using their new AI feature to generate content for the emails and social media posts.
What I find most helpful about High Level is the only limitation you have in online marketing using this tool is your own imagination!
The least helpful thing in High Level has been their support, but they have been growing so fast that I'm sure that was due to growing pains. I just got off support with Maurice, and he was incredible; he helped me with every issue and bottleneck I was having and was amazingly patient with me!
High Level is a one-stop solution to all the marketing tools that I use every day to service my local clients.
the ability to fully automate and follow up system
Need to learn new stuff the system is robust
keep everything in one system
Potential to customize so many things for business growth
Nothing yet that I can determine. I like it
Bringing all my business into one place
Lots of features that can be used in lots of ways
Can be quite complicated to begin with, and takes time to setup
Managing clients
Im currently using GHL in SaaS mode and selling it, it's been generating a lot of revenue for me so I think that's my favorite part. However I honestly wouldn't have even gotten started of it wasn't for the onboarding call I had with Kasey. She has helped me so much just by sending me support articles and just going above and beyond her job.
The delayed support requests. I've honestly gotten more help from Kasey with my problems on here than the support team has given me, and that's really aggravating to me. However I believe besides having to email and reach out outside support to get help troubleshooting my problems, it's a well rounded platform!
It's solving automation and follow up issues in my own company, however it's got a really easy to use no code website builder and I think that's provided the most use for me.
What's most helpful is that High Level offers practically every tool that a business would need inside of one platform. It allows us to offer a white label platform that we can customize and build on. We don't have to re-invent the wheel.
What I like the least about it is the fact that it's not exclusive to me. I wish I had found this before everyone else.
It solves the problem of needing to create a tool from scratch. I can offer multiple services right out of the gate.
GHL is clearly a company that takes its business seriously, software works great with a good support team, particularly Amuthan.
Nothing at all, product and service works great
All of the above
Everything. I've used HighLevel for 3+ years and it's replaced ClickFunnels, ActiveCampaign, JotForm, Calendly and Kajabi for me. I'm currently working on a client project in Kartra and it yet again reminded me how much better HighLevel is compared to everything else out there. I also really like how they use the Ideas Board and input from its Users to determine what to add or work on next in the software. In fact, I've never seen any other software or tech company roll out new features and enhancements as quickly as they do. Oh - and Shaun (CEO) is amazing. He's active in the Facebook group, creates short and to the point videos multiple times a week when new features roll out. HighLevel is just an all-around game changer and highly highly recommend.
There's some minor things that I'd love to see added or changed around, but the HighLevel team is always working to improve the system. Overall, there are very few things I dislike about the software.
Everything. I've moved from WordPress to HighLevel for my primary website and it's so much easier to use. I've moved my funnels from ClickFunnels over to HighLevel and increased conversions and revenue. I no longer have to piece together multiple different softwares - which if you 've had to do that you know how much of a pain it is and things are always breaking. I can now even do my billing and invoices straight from HighLevel. Problems solved: * Building funnels and websites * Managing Contacts and Sales Pipeline * Text and Email Marketing and Autoresponders
I love how it's all integrated together. Trying to make four or five apps work together was a nightmare. This is so much smoother and easier.
It's not perfect. I can't always figure out how to make it. Do what I want to do. But the support has been great.
Integrating our lead funnel and follow up
High level has a ton of integrations that are great for any agency. I found the support to be beneficial. Shout out to Arron Joseph, who could answer my questions professionally and knowledgeably.
Takes some time to learn the system and get familiar with all the different integrations. I would like to see more recipe automation and to be able to use/see messages from your work email rather than setting up a dummy email.
High Level solves the multiple platform issues. I hope to bring on clients who can use the benefit of having the Go High Level platform
The integration features with third-party platforms. The one single location for management and the ease of learning the platform
The initial time it takes to learn all the options.
Managing Facebook advertizing and integration for that content into other social media markets.
HighLevel representative (Britney), I was very impressed with how Highlevel is set up. The platform is feature-rich, easy to use, and provides a high level of value. If you're looking for a powerful tool to help you manage client communications and automate your marketing efforts, I would definitely recommend checking out HighLevel.
None, This is a Top Class Managing Client Communication Company!
Time and Organization are Key...Everything is at your fingertip. No longer jumping from one software to another.
All in one, can do so many things in one powerful system
It is a little hard to understand at first. Must keep using and asking questions.
All in one marketing automation and funnel builder
the love possibilities and versatility of High Level. So many uses and potential for application
there are limitations in some applications (can not book an appointment for more than 1 day)
It solves the automation processes all in one platform,
Quay helped me with onboarding and she was AWESOME!!!!
nothing at all. Love the platform!!!!!!!!!!
helping sell more of my customers and track my sales people
I love the ability to eliminate other online marketing and management software programs. We have personally eliminated 8 other software programs by implementing HighLevel for our agency. We also love the agency pricing model and the insane (good) community involvement and support by the founders and the whole team. I have used a LOT of software in my agency career, and the sheer pace of development to both improve existing features and bring more features under one software roof is like nothing I've ever experienced before from other software partners. Not. Even. Close. HighLevel has been life-changing for our agency and our customers. Keep up the great work.
Given the incredible pace of development and growth, sometimes the app is a little slow at various touchpoints. However, there are constant improvements and I can't imagine what goes into managing such incredible growth and adoption by thousands of agencies and their clients around the world.
* Consolidating too many tech silos. * SMS marketing * Incredible marketing automation * Easy-to-use website builder (custom values are incredibly powerful) We've been able to steamline our new customer onboarding by at least 75% and at the same time offer a much more powerful tool than ever before.
Very powerful software. Can do a lot of things well
Has a whole lot of features. May need additional demos to use all features
Customer acquisition
White label features, easy of us, sign in process, the ability to do marketing directly in platform, easy to use forms, easy to use automation, price
I think their greatest area of opportunity is design, the platform is very functional sometimes it wish it had very modern design
The problem of having to have multiple softwares for one client instead of having it in one place
Great support, robust features, and fantastic training.
I'm a data engineer, so I'd love for there to be more robust API access to allow us to pull GHL data into our dashboards. Maybe Varun has updated this recently-- I've not heard.
Reporting for clients, microsite builder, messaging integration with Twilio