HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice

HubSpot's Marketing Hub offers a wide array of tools that increase efficiency and provide visibility into valuable data. I love managing our social channels in HubSpot. I can schedule content easily to multiple accounts and monitor engagement levels. I can even interact in social conversations through HubSpot itself.

I really can't find anything I don't like.

SEO for our website is a notable benefit. HubSpot is designed with search engine optimization built into its website page structures and modules. We're seeing more website traffic and better Google search results. HubSpot also provides us with important data about our customers and site visitors to help us provide better content in a timely fashion.

I like how simple it is to schedule content and analyse its performance.

Nothing really. Used with lots of clients.

Supporting clients who want regular content reaching their audience. Community building too.

I love that Hubspot allows me to schedule all my social media posts in advance across multiple platforms.

I would be nice to schedule story posts for Facebook and Instagram

Time management

My favorite part of the hubspot marketing tools is that you are able to add multiple accounts to the platform and view your social media schedule in a calendar view. This allowed me to stay super organized as I could see what I had scheduled coming up, and where I could add in some more posts!

One thing I would I could do is post to multiple twitter accounts like I am able to do for Facebook and LinkedIn

It allows for a great sense of collaboration between a team since everyone is able to see the social media schedule. It has allowed all departments in the organization to have an input and ideas to share about what we can post!

It is very easy to use and they have so many resources for you to learn how to maximize its potential. It also offers some amazing tools for sales teams and for automating your marketing campaigns

The price isn’t the lowest , but they give you so much for free and their platform is easily the best so it’s worth the price

I’m using it specifically for sales. The CRM is amazing. I also run all my marketing automations on here. Email drips specifically

I like how you can easily find files, emails, forms and LP's that you have previously set up. As long as you use proper naming conventions that you use across the board, things can easily be found, even years after putting them together!

I do not like how hard it is to navigate HTML in the email section of Hubspot. I liked the older version better

It is easy to compare email stats from each send and it is very handy having all contacts in one area. I find that as long as you do the research about what services Hubspot offers there are many benefits that you might not even know about!

HubSpot Marketing Hub is an invaluable tool for marketing teams both small and large. It allows you to have robust functionality including email campaigns, social media scheduling, workflows, forms, CTAs and more all in one place.

At times the templates can be a bit difficult to edit if you want to customize. Although they do put out updates and upgrades fairly frequently, so I believe they are getting better and improving those.

HubSpot Marketing Hub allows me to create landing pages, forms and CTAs in order to capture leads and then track performance of different messaging and campaigns. Having that information in one dashboard is extremely beneficial when gauging success.

As a small B2B company, it was great to use all the support, sales, and marketing services in one Hubspot platform. The platform design was simple and easy to use. We were able to speed up our marketing automation process by using their support channels such as knowledge base, free training videos, and 1:1 support which always provided a quick and excellent answer. I highly recommend the platform to small-medium size companies that only have one or a few marketing owners.

Their marketing analytics need some improvements to meet industry standards. Sometimes, it is not easy to apply various filters (e.g. applying country and source filters at the same time) to a report, which results in generating multiple reports to understand a trend. It would also be helpful to be able to compare metrics in different data ranges for MoM/QoQ/YoY comparisons.

We use Hubspot Marketing Hub for lead tracking, nurturing, and analysis. We love the fact that we can see who did what, when, and where in one feed per user. It is quite amazing that they can track everything compared to other marketing platforms that often display 'Unavailable data'.

Hubspot provides easy to use and to understand marketing tools. I have used many other platforms before but this is hands down the easiest way to create email complains and much more.

Some features require you to learn via documentation

Hubspot's provides us easy to use marketing tools to reach our customers.

I love having access to templates for landing pages and emails that are easy to edit to fit the needs of your team, product, event, etc. Hubspot's modular programming helps make it easy for team members to make edits without editing the global templates.

Sometimes, the templates you download have hard-coded bits that are difficult to edit so then it takes some backend work or an outreach to the template creator.

We create landing pages for lead generation, event registration, product information, and more, and we create email drip campaigns to follow-up from those pages.

Easy to use, learn and navigate. Their blogs give you a wealth of current information and best practices in the industry.

Nothing. This platform is very customizable and affordable.

Creating Email marketing campaigns are simplified when you use HubSpot. You're able to track user information and schedule assets on social media. I love this feature!

Intuitive UI and simplified version on audience creation. I found that we don't need paid specialist if we are just starting or have a moderate marketing budget. This is the best SMB marketing platform I could find over many years testing different ones. The platform allows anyone with no experience to build a good flywheel type of funnel, launch campaign and generate thousands of quality leads without paid media specialist. HS enterprise paid itself off in 3 months. The best investiment so far.

Some limitations on API side regarding tracking tokens, mainly inability to track sources where the lead is coming from, example with FB: Is the lead from Story Ads? From Explore Ads? From Newsfeed? There is no such option to track. There are workarounds but it's time-consuming.

Extremely time saving Hub. All in one place, automated, talking to each other. Marketing harmony.

The Content Calendar cross-correlating with the projects makes it seamless to see all upcoming activity and requirements across the marketing team. The email marketing feature makes building off of existing templates extremely simple, where we can track what works and what does not for subsequent campaigns.

I dislike the initial set-up/interface with the website. Since we did not build/host our website through HubSpot, this feature feels broken and under-utilized, including the landing page builder and SEO optimization features that come along with it.

All of our marketing emails and features live in HubSpot - Including drip mail campaigns, newsletters, and internal company updates. Having sales/marketing all in one location makes collaboration across teams seamless through the HubSpot CRM. This has been the major benefit in switching all processes to HubSpot for both teams, as all content lives in the Hub.

Facilitates campaigns creation, management and measurement also the integration marketing sales is easier given the tools integrates both areas

Integration with web page if it is not design in hubspot but with a developer you can easily set this up.

Integration between sales and marketing, campaign management and present result of marketing budget investment

I really enjoy how easy to use the tool is.

Some of the personalisation elements could be easier to locate.

I am creating automated email and newsletters. I think that the automated aspect is great and it is especially beneficial that I can edit emails up until they are sent.

Easy to use and very useful reports that the tool can provided you.

Compare dates in social media report metrics are a little confusing when in come to porcentage and numbers.

Doing more effective the campaigns and posting process of social media.

Responsiveness of the hubspot and the way it works.

we can not use email without footer in hubspot.

while creating emails and landing pages i did not face any problem regarding responsivesness and all the sections hubspot provided like Rich Text and images that type of module i like because we have to put the image on them and it works very well.

As part of our deployment, HubSpot created Landing Page templates and these have been completely invaluable. The look and feel match our website perfectly, so it's extremely easy to create new Landing Pages to support our inbound and outbound campaigning activities. When I have any issues, I work with the HubSpot Support team to get fast resolutions. I have been impressed with the quality of response from the Support Team.

Our inbound campaigns are gaining traction and there is still so much to learn and utilise. We've had HubSpot 6 months and I haven't yet found anything I dislike so far.

HubSpot is helping us generate highly qualified leads through inbound campaigning. HubSpot has also steered us down a more formal qualification path which is beneficial throughout the sales and marketing teams. We can now see prospects exact nurture stage and I am able to report this back to the team. Visibility is much greater since using HubSpot.

I love how easy it is to navigate which specific ads generated which leads then also compare actual sales to lead sources.

I wish there was a way to sort by or search by creative name and see a ranking of overall leads generated. I can sort by leads then manually look at which ads were the source for each targeting group but if I could have all creative ranked that would save me some time.

It has helped with figuring out where to best allocate budget and what ad types work for different communities. As a result we've been able to cater our messaging in our ads depending on how we target them.

Hubspot focuses on making marketers' lives easier. from the design to the execution of workflows, it all makes sense, and the platform is constantly updating with new features, such as attribution, abm, all works in progress. One of the best things about Hubspot is really its ease of use, and customer support.

Its web analytics is not as robust as Google. Also, the Calendar tool allows people to leave Gmail addresses. this is a glaring problem, especially blocking free or fake emails is possible with their other forms.

I wouldnt call it a "problem". marketing automation is a core essential marketing function. You are either at a stage for marketing crm or you are not.

It's hard to choose what I like best, as we use all functions in the Marketing Hub, but if I had to choose I would say the insights and the workflow automation. We have used the workflow automation to automate sales tasks, email marketing and internal data management and it makes my life so much easier every day!

You can't export an active list of Contacts from the Marketing Campaign analytics

Marketing Automation, centralized reporting - We have an automated email marketing workflow for the first time in our company's history - We can report on ALL our marketing metrics from within one platform

As we dig into all that HubSpot offers, I have confidence that I will get the help I need when I reach out to Customer Support.

When multiple team members log in to work on the same landing page, we may have trouble saving our work so we ensure that everyone is logged out when once of us updates a page.

For the first time, we are able to segment our clients and prospects very efficiently and craft very specific messaging to each group. It is helping us deepen the level on which we communicate with our contacts and provide the right information to the right contacts at the right time.

One software to use instead of jumping between a landing page software, an email software, a social media software and a crm.

Some of the features require a higher cost investment than buying them separately.

I find using Hubspot as a small agency helps me save a lot of time, I can plan out my tasks, SEO keywords, landing pages , social medial and mail outs all in once place. As a whole I save a couple hours a day and can do most of my work in one platform, helping to break it into manageable chunks.

I love the html email editor, easy and straightforward to use and by far superior to other platforms I have tried in the past. Workflows can do many amazing things in HubSpot. For me, one of the main things I use workflows are for 3 step email campaigns and they work brilliantly. They are also great for setting up notifications for example sending emails to your sales team about details of a customer who has clicked on an email campaign to be followed up.

With a/b testing, I wish I could test more than two different subject lines. I use Zerobounce which is an email validation software. They have an integration with HubSpot where you can choose a list from HubSpot to validate which is good but I wish that once you have validated the list that it could import the validated list in rather than me having to import the updated list into HubSpot again.

I joined the Marketing team at Genisys Group last year in August. Then in September we launched a new B2B site called egenisys. Since then, I have done many campaigns to existing customers about the new site and other products etc and we have been able to get them to buy from us on the new site which is great.

I really enjoy the simplicity of sending emails, gathering metrics, A/B Testing, and integrating other useful softwares. I think the website tool and landing pages really brings a lot to our marketing. Our site is stronger than it's ever been and the tool is a joy to use.

There are very few things I dislike and HubSpot makes a point of listening to their customers and making changes. When I first started there were some minor issues (5 years ago), now HubSpot has fixed the majority of those problems.

We are able to seamlessly integrate our marketing and sales team. We don't have to make individual notes on what prospect opened what email. There are also many types of automations you can set up and we have a few. It seems anytime a new challenge comes up the first solution mentioned by our executive team is "Why don't we setup a workflow?" It's that useful!

What I enjoy about hubspot is how user friendly it is and how if you ever have a question, the hubspot staff is ready to help you in minutes!

I wish website pages were as easy to edit as landing pages...

We are able to drive leads by creating landing pages with offer and emails that drive our prospects to those offers. Seeing really great results!

I find extremely useful to be able to see and track engagement of leads, email marketing opening rate, creation of reports. Manage all the social media ads within one platform, and be able to easily create beautiful marketing pieces.

It's such an extensive platform, that you may need to complete a few courses in Hubacademy to understand all the different capabilities of the marketing Hub.

Marketing Hub has helped us to set up automation email, landing pages, social media campaigns, and most importantly to understand where our leads are coming from.

Across three brands I've loved being able to use HubSpot as my one-stop shop for social, email marketing, and lead gen. I love how easy it is to use to post for Facebook, Twitter, LinkedIn, Instagram, and our blog. I especially love that we can create workflows to perform nurture campaigns for lead gen for our B2B brands without having to use a separate app or software.

One thing I miss with making the switch is the ability to schedule retweets for Twitter the way I would with Buffer. Another area is with my limited experience with customizing with CSS and Javascript I sometimes wish it were a little easier to drag and drop some things for formatting. Instead, I've pushed my boundaries and am learning more CSS and Javascript.

We're able to easily create landing pages to promote new offerings and keep the look cohesive. We have the ability to create and then easily access CTR and conversion data.

The customizations are wonderful! Hubspot is everything business teams would need!

I don't think there's anything to dislike about it! The platform enables anyone to customize/configure anything!

We have automated our entire marketing & sales processes. We are now able to focus on building meaningful relationships with prospects & customers!

Hubspot offers a whole host of tools that I have personally found very useful (personal favorite is simply email tracking). Also customer service is fantastic.

Their price jumps a bit high when it comes to certain tiers of service. I can't complain too much because you do get a lot more for the higher packages.

I'm working with clients to make their efforts for marketing more efficient.