HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice

I like the ability to easily create highly customizable workflows that allow us to power our lead routing automations. Our forms capture an adequate amount of information on our leads, we look for key metrics to determine which sales team we would like to route those leads to, as well as which don't look like a fit for our sales process, and treat them accordingly.

Reporting can be difficult at times. There isn't as much flexibility as I would generally like, but for the most part HubSpot has been releasing more complicated reporting this year. The hardest part is the ability to report in an 'and/or' conditional way. You end up needing to build multiple reports, export them and merge them together.

We are using the HubSpot Marketing Hub to capture all of our 'Get A Demo' form submissions, enriching the information, and in some cases using HubSpot insights fields to do it, and then routing our leads directly to our sales team for them to reach out. The benefits have been we now respond to 100% of our leads, in one way shape or form, and have a median response time of under an hour.

I've been able to automate A LOT of my job and it helps our small team make our company look BIG. The tool is east to use and we are able to spin up new campaigns and nurture campaigns in minutes.

I don't like that there is not way to make a field permanent. Ie: we use a field called "lead source" and "lead source details" for the original conversion. Thus get overriden often and I have to create workflows in order to make sure old source details don't get overriden.

Nurturing large lists of leads, creating beautiful emails, tracking the effectiveness of all of our digital marketing programs.

The Hub is very intuitive. If there is something that you're hoping for it to do chances are pretty good that it allows you to do so. Recently I built numerous workflows to kick off a lead process which included scoring and rating. With custom properties I was able to craft the process exactly as I proposed to sales and set it live without flaw. The Hub us set up in manner that makes sense navigationally, and HubSpot continues to make improvements.

The one area that I would like to see improved within the Hub is reporting within the workflows. I would like to be able to export performance and history analytics straight from the module. Other than that, I am satisfied with the Hub as a whole.

Prior to HubSpot all digital activities was actioned in multiple platforms (Unbounce, Mailchimp, Zapier, Wordpress), HubSpot has allowed our company to consolidate marketing activities to just one true automation platform, including a web hosting, which will be transitioning from Wordpress to HubSpot come the new year. 2021.

I like the ability to post socials, create blogs, landing pages, and track engagement for campaigns all in one place. I like it when I have a question, I can reach out via chat and talk to a real person to get my answer. On a number of occasions, the tech support people have completed the task for me!

I have encountered a number of times that some super useful features are not yet available. I have then submitted my ideas to HubSpot in hopes certain changes will be made. I just don't like the limitations for example in blog layout - and image placement.

I am able to see how our social media presence has grown from last year to the next and visually see the numbers, engagements, clicks, posts, shares, etc. It breaks all of this down. I can see which posts (campaigns) have returned growth and which have been fruitless.

Hubspot has the best ability to personalize processes/workflows/sequences/properties to each companies unique processes. By using workflows, our company is able to create simple automations that greatly reduce working hours for our staff. Also Hubspot's ability to send out notifications for each specific member of our team allows for speedy action to be taken when needed regarding each contact. Our sales have drastically jumped not only for having a clean, user friendly interface for our team to work out of, but also due to the drip campaigns that retarget leads.

The only thing about Hubspot that i dislike is that when creating certain workflows, there are some additional actions missing that our company would benefit from if implemented.

Our first lead contact creation, retargeting cold leads, and easy sales process cycle updates and transitions.

I like the ability to not only track leads but market to them in very segmented ways. There are ways to not only segment my contacts but also segment them into lists and market to them that way in different ways.

I dislike the interface that I have. I know it's customizable, but my default view kind of sucks. Could be my own fault, though. I think it is probably very much like any CRM where it just takes time to understand the systems in place.

Who is reading my emails and when and how. I've realized that I can reach many more individuals in different ways using workflows and campaigns.

The automation workflows to synchronize leads (to salesforce for instance) is working great. As one of the biggest Hubspot users of this functionality, I can say it's life-easing, deeply customizable and amazingly quick. The other very useful functionality is the Advertisement management tool. As a well digitalized company, we're also using this to promote our company further to people we couldn't directly reach because they're not yet in our customer base. Being able to manage different campaigns, having a one-look and get-it dashboard containing extremely precise number and ratios allows us to really pilot our campaigns.

Nothing. But there's so many tools at your disposal that training could be needed to own them 100%. Fortunately, on that part also, between trainers, Hubspot documentation, search bar, support tickets, and pro users ecosystem, you'll always find a way. I've taken onboarding on this tool 3 years ago, with a one-week training with a colleague, and got operational very quickly.

Numerous ones ! As marketers, Hubspot is our TOP tool, and the core of our jobs. From agility won creating quick Webpages & redirection for our content production; to Leads synch and management with tools like Zoom & Salesforce; ending with emailings to our customer base, Hubspot is really doing everything. It is especially critical during those covid times because we all have to replace physical events with virtual ones. And we actually saw a tremendous result by going full digital.

I really like that Hubspot allows me to automate tasks, which means that I can create lasting impact for my company, rather than just temporary results that I have to continually feed.

I wish there was better file management on Hubspot. It sure seems like when you start to build up your automations, it can be difficult to remember what you titled them or how you created them. I wish there was a way to really organize them in a way that's clear or made sense. Even tagging them with the parts of the funnel or by what we were promoting would be extremely useful. I also don't like that emails in workflows get a little complicated. You have to click through the workflow to edit something over in emails, to adjust the email in the workflow. It's just a lot of navigation when trying to make simple edits.

Automation was the biggest hurdle for our company, since we pull in a lot of data that isn't standard for most B2B or B2C brands. We are able to keep all this data organized and put it to use for our growth. This is way more than we were able to accomplish in Mailchimp before. We've already seen growth in the level of communication we are able to offer and we have seen significant results in driving actions from our customers.

Ease of email marketing tools, data reporting and analytics and best of all - workflows and automation.

There is no glaring dislike with HubSpot Marketing Hub. Looking forward to the continued natural progression of the platform, and leveraging trusted integration partners in the future.

Managing email marketing drip campaigns and workflows to trigger the right customer experience for our database have never been easier to manage. What was life like before Marketing Hub?

The ability to control, monitor, analyze my social channels, email marketing, google ad accounts

I wish the social was easier to monitor other channels, instead of having to go to monitor section. Hootsuite was what we used for social scheduling before, and its nice that you can see your scheduled messages as well as the other channels you are marketing (like mentions, handles following, etc.). Everything else has been lovely

Going from many different systems to one - can monitor everything in one place. We used to have a different system for email marketing, different system for social sharing, different system for ads. The benefits from having our CRM also track the users with the email marketing and the tracking on our site has been invaluable to converting customers and seeing buyer journeys.

All-in-one services, customer support, ongoing development and updates, Husbpot Academy.

We have experienced some issues with incorrect mapping of customers to companies.

Tracking of customers through workflows, chat function.

Be able to track digital marketing campaigns in one place. From planning, setting up the campaigns, budget, implementing tracker on landing page, building a workflow and tracking a user's journey. Take very little time and effort.

To grab the tracking URL from a campaign, I have to go to URL tracker to get it. Other than that none. I would like to see more insights on Ad planning sessions. Especially conversion trackers for Google Ads. Also adding Twitter in the Ad sections would be help tracking paid social. Maybe even consider WeChat, Xing or other paid/ non-paid social media for Global company that perhaps needs to track those campaigns efforts. Also, we have problems to have the landing page appear to China marketing due to China's compliances.

Tracking paid digital marketing efforts all in one dashboard really help me tracking our digital spending and CPL cost. Definitely much easier to use than Pardot. If Hubspot can add other paid/ non-paid social media channels like Twitter, WeChat, Xing for a global company that would really help to solve the issues and have one dashboard to access all marketing efforts. Hope this will come soon.

HubSpot is easy to use and easy to understand. It is one of that tools I can't imagine my workday without. It helps us track our obligations to customers, makes communication with them faster, and it is of great help in creating reports. We can visualize our progress, and performance, we collect great feedback reports through it, and we have the opportunity to make customized active or static lists per our use and needs. Lots of our work can be automized through Hubspotmakes us be more productive. I would suggest HubSpot to any of you that need marketing, sales, or customer service system. Their support team is fast and effective which adds final, and sometimes most important part of our collaboration with HubSpot team.

Integration with other systems such as payment system, LM's, or some internal systems etc. It can be tricky because you shall probably have some third party application or your own connector to integrate it with HubSpot.

It helps us track our obligations to customers, makes communication with them faster, and it is of great help in creating reports. We can visualize our progress, and performance, we collect great feedback reports through it, and we have the opportunity to make customized active or static lists per our use and needs. Lots of our work can be automized through Hubspotmakes us be more productive. I would suggest HubSpot to any of you that need marketing, sales, or customer service system. Their support team is fast and effective which adds final, and sometimes most important part of our collaboration with HubSpot team.

There are a lot of things that make me happy about working with HubSpot: . The platform is easy to manage and user-friendly. . Social media: It's easy to plan content in HubSpot for many profiles or social medias with a few clicks. I can publish in Brazil's and Portugal's Linked in, for example with just few clicks. . Working with workflows: There are so many options to build perfect workflows. It is not limited to E-mails, but they have many integrations, such as assign web leads and re-engage leads, web visitors, ads, phone, and a lot of other options depending on the data you have. . Integrating teams from around the world: We are a multinational company that work with many countries and HubSpot can manage all the countries and give us insights about them. It's easier to work with an international team with HubSpot because we can know about other teams and work together with them. It's easy to patronize works, such as e-mails, home pages, blog posts and it makes our work easier. Our team is more connected now. . Webpage and blog posts: I'm not a web designer but with Hubspot it's very easy to build our website or a blog post. You can also build your own pages and templates easier. . Call to actions: I love to make CTAs easily, save them to use in other places, and integrate them with workflows.

Some of the things tha hubspot can improve is to have a calendar visualization (as a table) to show all the content you schedule (for social media and for blog post).

The E-mail automation, workflow for campaigns, social media posts.

My favourite thing about HubSpot is the User Friendliness. Everything is so easy to find and easy to learn. You barely need to use the knowledge base (which is very extensive and helpful) because you can determine how to use the tools without help. The software is laid out in a way that is intuitive and easy to use.

A few functions would make HubSpot even better. If they could allow more flexibility with form notifications, it would really help me to use it more effectively for my internal processes. Other than that, it is really amazing!

We use so many things! But mostly the forms, workfows, email marketing, CRM and more. We have automated our entire insurance program through huspot, and we track professional services rendered through it as well. It's pretty amazing!

Very user friendly and self explanatory.

I wish you can tag individual people on LI social posts.

I can see month-to-month engagement stats ex and which topics resonate with our audience.

Easy to use, intuitive, great support from the team

Limited integration with Ads and audiences

Marketing automation and segmentation with our state-specific database

I like the ability to post to multiple different channels, and accounts all at the same time. As well as being able to segment posts in different campaigns. Having a calendar of scheduled, drafts, and published posts is extremely useful. Being able to look at past posts but for all accounts and keep files saved allows for better tracking on past posts.

Not being able to post carousel posts to Instagram as well as restrictions with sizing.

I am able to post more consistently and keep track of posts as well as make sure posts are being sent at our ideal time. They are also helping up be more consistent on our channels making sure that our wording and pictures all align.

I love the ease of creating a new email. Whether it’s an automated or single blast it’s extremely easy to set up and send.

The reporting is lacking some basic email automation functionality but I’m happy to hear HubSpot is working on this.

I’m solving the ability to created personalized content by usual good Hubspot’s smart modules.

This intuitive & efficient platform has changed the way our marketing team operates. We are much more organized in tracking and reporting our efforts. It makes a lot of sense for landing pages, email, contact lists, etc. to live in the same spot. It also allows us to stay better connected to our sales team.

I do wish that I can change the way emails are organized and listed on the main Marketing Email dashboard. Ex. if I make a quick edit to our automated emails that have been running all year... they are pushed to the front of the list with all of our more recent campaigns.

We are solving the problem of inconsistent messaging and "look and feel" across previous channels. The benefit being that we look much more polished and professional.

The ease of use and everything in one place

More customization would be great but still good as is

Connectivity and planning are much easier and more efficient

I really enjoy the workflow features. They save so much time, and I love that i can put in a text alert for when someone doesn't make it through the workflow.

one of my biggest time wasters is getting internal people resubscribed for emails after they are accidentally unsubscribed. I include my sales reps on all marketing emails so they know what we are putting out there. The reps then forward on emails sometimes to customers they just met with or other people in the industry. If a rep forwards an email, the the recipient tries to unsubscribe, it actually unsubscribes the sales rep. To get them back in I have to reach out to hubspot and it's always a back and forth with the service rep asking me if I tried this or that, and it's super annoying.

We never had a really great email marketing tool. I really enjoy the flexibility with sending to certain lists, while excluding others. I also like the email health tool, it's very helpful in showing what's going on across the whole portal for Metro.

Quite easy to use and is highly customizable. There are a couple of strange features missing (like the ability to organize CTAs into folders), but overall a very powerful tool. Since it's integrated with the CRM the data collection of user behaviour is really powerful.

Different pricing structures for different sides of the platform. Pricing based on contacts on the marketing side yet priced per user on the sales and service sides.

Use for 100% of our inbound efforts. Fantastic results so far.

The most helpful part is Hubspot's customer service team. They're very responsive and always give the correct solutions to the best of their ability. I also enjoy how easy it is to navigate through the different tools that are provided.

The only downside about HubSpot was how we intended to use it was not provided but we easily learned a way to navigate around the obstacles.

The automated emails are very helpful when sending confirmation emails to our customers. It has helped with our return customers and also provided a way to keep track of the conversations with our customers.

The most helpful thing about the marketing hub is how user friendly the layout and interface is. Anyone can learn how to use it quickly and efficiently.

Honestly, I don’t find that there is anything that I dislike about the marketing hub and I don’t find any downsides. So far, so good!

We are able to see what works and what doesn’t in order to increase our click rates when it comes to our marketing email blasts.

HubSpot's Marketing Hub is the best platform for our website - we use it for everything from emails, forms, website pages, chatflows. My favourite part is using for social scheduling - it is easy and simple to use.

It's hard to think of one! There so are many sections sometimes it's hard to find what you are looking for.

Website pages editor - Hubspot makes it very easy to use and straight forward. A massive benefit is the the templates use to make editing each page very simple.

I like how easy it is to upload assets and schedule on social media platforms.

Reconnecting the social media platforms.

All in one marketing, from ads, to leads, to website, and email and so much more.

I really like the features CTAs, Campaigns, pop up forms and Personas. I like how easy it is to create workflows

The time it takes to clean the data. Also how there is not re-engagement process in place for unengaged contacts.

Tracking the performance of our workflows, with HubSpot it is easier to do this then our previous system so we can stay on top of what works and what doesn't.

Hubspot workflow allow for quick implementation of advanced logic and hubspots API makes it easy to import the data that you need to

Some buggy features and integrations, and there needs to be a better reporting on workflows to understand their performance holistically.

We're benefiting from combining our sales and marketing communication channels in one piece of software and the personalization options have really improved our conversion rates.

HubSpot is very straightforward to use. If you're not skilled in automation, it is simple to grab a hold of. It's very easy to launch workflows and build out emails within HubSpot. Their support team is also great.

HubSpot is nothing like Oracle's Eloqua. If you're expecting to build out robust workflows, most of the time you'll have to enroll contacts into other workflows as it lacks advanced automation features.

We use HubSpot for our client on-boarding and application processes.