Unclaimed: Are you working at HubSpot Marketing Hub?
HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice
HubSpot Marketing Hub is powerful software comprised of a suite of tools designed to convert visitors into leads. The platform allows users to create lead flows and forms and kickback emails, gather accurate analytics, and deliver great audience insight that can help grow your business. Using the software, you gather enough data to optimize marketing efforts. The platform is used by over hundreds of thousands of customers all over the world who rely on HubSpot to attract and engage customers.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Three seats on HubSpot Marketing Hub Starter cost €21 a month. Three seats on Professional cost €792. That is 37.7 times the price for the same number of people — and the marketing contact allowance goes from 1,000 to 2,000. You are not buying capacity at that step; you are buying features, and it is the steepest jump on any pricing page reviewed here this month.
- What it is: HubSpot’s marketing automation product — campaigns, automation, lead scoring, and reporting on its CRM.
- Best for: Companies committed to HubSpot’s platform who need Professional’s automation depth.
- Pricing: Free; Starter €7/seat; Professional from €792/mo (3 seats); Enterprise from €3,300/mo (5 seats). Verified July 2026.
- The honest catch: Extra seats cost €7 on Starter and €45 on Professional — 6.4 times more.
What Is HubSpot Marketing Hub?
Marketing Hub is the marketing half of HubSpot’s platform, sitting on the same Smart CRM as its Sales, Service, Content, Data, and Revenue products. That shared foundation is the reason people choose it: contacts, deals, tickets, and campaigns live in one database, so attribution works without stitching systems together.
The 2026 addition is HubSpot AEO, currently in beta — answer engine optimisation that shows how your business appears in ChatGPT, Gemini, and Perplexity, tracking 25 prompts across three answer engines daily. It is sold standalone with a 28-day trial and no additional subscription required, and it is also included in Marketing Hub Professional and Enterprise.
Two meters run alongside seats: HubSpot Credits (500 on Starter, 3,000 on Professional) and marketing contacts (1,000 then 2,000).
How HubSpot Marketing Hub Works
- Starter is priced per seat; Professional and Enterprise are flat rates with seats included.
- Additional Core Seats cost €45/mo on Professional against €7 on Starter.
- Marketing contacts are a separate meter — 1,000 on Starter, 2,000 on Professional.
- HubSpot Credits ladder from 500 to 3,000.
- AEO is included in Professional and Enterprise, or bought standalone.
- Free covers up to 2 users with no credit card.
HubSpot Marketing Hub Pricing
Captured from HubSpot’s Marketing Hub pricing page in July 2026 on the euro price list.
| Plan | From | Seats | Extra seat | Contacts | Credits |
|---|---|---|---|---|---|
| Free | €0 | 2 users | — | — | — |
| Starter | €7/seat (was €20) | Per seat | €7 | 1,000 | 500 |
| Professional | €792/mo (was €880) | 3 included | €45 | 2,000 | 3,000 |
| Enterprise | €3,300/mo | 5 included | — | — | — |
What actually decides your plan:
- The Starter-to-Professional step is the whole decision. At equal seat counts it is 37.7× — €21 against €792 for three people. Nothing else on the page matters as much, and there is no intermediate tier.
- The contact allowance barely moves across that step. 1,000 marketing contacts on Starter, 2,000 on Professional. If you are upgrading because you have outgrown your list, you are paying an enormous premium for a doubling. The upgrade only makes sense if you need Professional’s features — omni-channel campaigns, lead scoring, social media, and automation depth.
- Seats reprice sharply. €7 each on Starter, €45 each on Professional. A six-person marketing team on Professional is €792 plus three extra seats at €45, or €927 a month.
- The discounts are uneven. Starter is struck through from €20 to €7 — 65% off — while Professional moves €880 to €792, just 10%. The deep discount is on the plan whose absolute price barely matters.
- Free genuinely covers two users. Free marketing, sales, service, content, data, and revenue tools with no card required. For a two-person business it is a working CRM and email tool at no cost.
- AEO is worth knowing about separately. Tracking 25 prompts daily across ChatGPT, Gemini, and Perplexity is included in Professional and Enterprise, but also sold on its own. If AI search visibility is the only thing you want from HubSpot, you do not need a €792 plan to get it.
Who Should Use HubSpot Marketing Hub
- Companies already on HubSpot CRM. The clearest case — shared data across marketing, sales, and service is the platform’s real advantage.
- Teams needing genuine omni-channel automation. Professional’s campaign and lead scoring tooling is strong, if you can justify the price.
- Two-person businesses. The free tier is a complete starting stack at no cost.
- Marketers tracking AI search visibility. AEO’s daily prompt tracking across three engines is a current, useful capability.
It fits poorly for teams needing mid-range automation, since nothing sits between €7 and €792; for large contact lists, where the allowances are modest for the money; and for anyone wanting automation depth cheaply, where ActiveCampaign delivers far more per euro.
Honest Pros and Cons
Strengths
- A genuinely free tier for two users across six product areas.
- One shared CRM underneath marketing, sales, service, and content.
- Starter at €7 a seat is inexpensive for branded email, forms, and simple automation.
- AEO tracking across ChatGPT, Gemini, and Perplexity, included at Professional or sold standalone.
- A 28-day AEO trial with no subscription required.
- Deep, mature platform with an enormous integration ecosystem.
Limitations
- A 37.7× step from Starter to Professional at equal seat counts.
- Extra seats cost 6.4× more on Professional than on Starter.
- Contacts only double across that step — 1,000 to 2,000.
- No intermediate tier between €7 a seat and €792 a month.
- Professional and Enterprise require a sales conversation.
- AEO is still in beta.
HubSpot Marketing Hub Alternatives and How It Compares
- ActiveCampaign offers far stronger automation per euro, though its own entry plan caps automations at five actions.
- Mailchimp is easier to start with, with its own gate — four flow steps on the entry paid plan.
- Brevo prices by emails sent rather than contacts stored, better for large infrequently-mailed lists.
- Klaviyo is the ecommerce specialist, deeper on store data.
- HubSpot CRM is the free foundation, and where most Marketing Hub customers start.
- For AI search visibility specifically, SE Ranking tracks 100 prompts daily from €87.20 a month — four times HubSpot AEO’s allowance at a fraction of Professional’s cost.
For a broader survey, browse our marketing automation directory.
The Verdict
HubSpot’s advantage has never really been any individual tool. It is that marketing, sales, service, and content sit on one CRM, so a lead’s whole history is in one place and attribution works without integration projects. For a company that has committed to the platform, Marketing Hub is the natural marketing layer, and Professional’s campaign, automation, and lead scoring tooling is genuinely capable.
The pricing has a chasm in the middle of it. Three seats cost €21 a month on Starter and €792 on Professional — 37.7 times, with nothing in between. What makes that hard to swallow is what the step buys in capacity: marketing contacts go from 1,000 to 2,000. If you are upgrading because your list has grown, you are paying a 37-fold increase for a doubling, and you should look hard at whether a dedicated email platform would serve you better. The upgrade is only rational if you specifically need Professional’s features.
Two practical notes. Seats reprice from €7 to €45 across that boundary, so a six-person team on Professional is €927 a month, not €792 — model your actual headcount. And if what you want from HubSpot is AEO, its answer-engine visibility tracking across ChatGPT, Gemini, and Perplexity, note that it is sold standalone with a 28-day trial and “no additional subscription required”. You do not need a €792 plan to get it — and if AI search visibility is your main goal, SE Ranking tracks 100 prompts daily from €87.20 against HubSpot AEO’s 25.
FAQ
How much does HubSpot Marketing Hub cost?
On the euro price list captured July 2026: Free for up to 2 users, Starter from €7 per seat per month (reduced from €20), Professional from €792 per month including 3 Core Seats, and Enterprise from €3,300 per month including 5 Core Seats. Additional Core Seats on Professional start at €45 per month. Professional and Enterprise both require a sales conversation.
Why is HubSpot Professional so much more expensive than Starter?
Because the tiers are separated by feature depth rather than by scale. At equal seat counts the step is 37.7 times — €21 for three seats on Starter against €792 on Professional — while the marketing contact allowance only doubles from 1,000 to 2,000. Professional adds omni-channel campaigns, lead scoring, social media, Agent Hub, AEO, and deeper automation and reporting. If you need those, it is justifiable; if you need more contacts, it is not.
How much are extra HubSpot seats?
€7 per month on Starter and €45 per month on Professional — 6.4 times more. Professional includes three Core Seats and Enterprise five, so a six-person marketing team on Professional pays €792 plus three additional seats at €45, totalling €927 per month. Seat costs are worth modelling before choosing a tier, since they scale very differently either side of the boundary.
What is HubSpot AEO?
HubSpot’s answer engine optimisation tool, currently in beta. It shows how your business appears in ChatGPT, Gemini, and Perplexity, where competitors are winning, and what to do about it, tracking 25 prompts across three answer engines daily with additional prompts purchasable. It is included in Marketing Hub Professional and Enterprise, and also sold standalone with a 28-day trial and no additional subscription required.
Is HubSpot’s free plan any good?
For two users, genuinely yes. It includes free marketing, sales, service, content, data, and revenue tools with no credit card required — a working CRM, email marketing, forms, and live chat. The constraints are the two-user limit and HubSpot branding on emails and chat, which Starter removes at €7 per seat. For a very small business it is a complete starting stack at no cost.
Compare HubSpot Marketing Hub with other popular tools in the same category.
The Social Media tool within HubSpot Marketing is our key management platform for our LinkedIn, Twitter and Facebook accounts. Having a single calendar to manage our content scheduling as well as having pre-set time settings ensures we are pushing content daily at the appropriate times. It also enables multiple team members to work on social who can focus on the content while leaving the time to post for the tool to handle. Finally, the Clone feature provides automatic re-send capability for our top posts without having to re-write the content; thus saving time which is always a challenge.
I would like to have the ability to write content and select multiple social media channels to send the content without having to redo the process for each social media challenge.
As HubSpot Marketing is our primary marketing tool it saves us considerable expenses in having to purchase an additional tool for social media; obviously this is a nice benefit to save operational expenses. This tool is also allowing multiple marketing team members to create new social content and easily post without having to learn a complex social tool. Overall, we are saving time and money while offering an opportunity for our entire marketing organization to create social content.
I like that everything is in one simple hub. I don't need to work between 2-3 different clients or software. I stay in the hub and get stuff done!
I wish it was easier to target subscribers who did not open a particular email, then try sending that to them again. MailChimp makes this easier. Having the ability to create more variants - I know hubspot released A/B testing, but other ESP allows multivariant testing. I dislike some of the reporting. I do love how everything is in one hub. It makes my job so much easier.
Problems solved - the ability to track ROI from our email marketing efforts. I am able to streamline reports and make edits on the fly. I think the software is great overall, I do love that Hubspot offers so much training and customer support. Anytime I have a question, I reach out to them and they get back to me ASAP. It really helps my day to day and allows me to visualize what we're doing from a marketing standpoint. Not many other software can help do this. I would like it if there were more resources for some of the more difficult problems like setting up different form fills for landing pages, right now we are tracking everything as one and it's not as efficient as it should be. Maybe this is due to me being a new user, not entirely sure, but I hope I find a solution soon!
It's so easy to use for any application but I especially enjoy using it for email marketing and social media. Using Hubspot allows us to do everything from one platform vs. using several to get the same functionality. On top of that, the analytics are fantastic. I like that I can easily compare time periods for our social media channels; it makes reporting a breeze.
Sometimes the social media posting functionality isn't always reliable. There are times where posts can be delayed or just plain don't work.
I like being able to use one platform for everything (emails, social, sequences, workflows, landing pages, etc.) It makes it easy to pull lists for marketing campaigns and the filters can get so granular, making it very effective for targeting.
It's incredibly simple to use and can be shared within the whole team.
Some things can be long winded, having to create a button then the email for example. But once you use it a couple times you become used to the process.
We didn't have any marketing in place before Hubspot, being able to schedule social media posts is a huge benefit.
Having all emails, contacts, workflows, chatbots, social media and ads in one place makes my job much easier
My only dislike is that Hubspot doesn't connect super well yet with interfaces we already have for other uses. Also, navy blue bullet points that we can't edit drive me crazy ;)
Too many benefits to name! It is so user friendly and rarely has glitches or issues. It's a life saver for any marketing team!
I like the ability to customize emails, forms and create automated workflows to decrease the amount of work our Sales department has to do to nurture a lead.
I dislike that there is no way to create an automated email without using a template. I would perfer to work from scratch in many situations, in order to custom tailor our marketing communications to our clients based on certain qualifiers. I also wish there was a way to more effectively rotate the contact owner equally, instead of it being randomized. We are often finding that MQLs and SQLs are not being equally divided between the contact owner.
Using the HubSpot Marketing Hub, I've been able to automate more tasks that our Sales department would otherwise have to waste time on, including phone and chat time with customers. The Form flexibility has allowed me to gather pertinent information about our clients and then provide those details directly to our Sales team via the Slack API, so they never miss a lead.
Being able to schedule emails and social media while also housing contacts all in one spot.
Not being able to post longer videos to Instagram or to be able to tag people on LinkedIn posts.
A centralized place to deploy email and social media marketing while also having KPIs being measured automatically in the same place.
Using workflows and forms to acquire and tag leads for future campaigns.
I don't like the fact that I can't export page view history or see page views by Company.
We use HS for lead acquisition, email marketing, and nurturing.
It's convenient to use, never complicated.
Truthfully I am yet to find any downside!
Having easy access to all of my company social platforms in one place has made for a much easier and more streamlined process.
I love being able to pre-schedule social posts across multiple platforms. Email Sequences allow me to step up my follow-up game and target specific clients. The Vidyard integration allows me to send marketing and client service videos to multiple clients at once.
I would like Call tasks to auto-populate to my Google Calendar
I manage a network of almost 16,000 contractors. With this, I am able to manage clients' expectations and deliver information as well as target specific clients, educate them and nurture their needs through the process.
The best thing about HubSpot are the training modules and tips available for new users. The menus are very interactive and easy to navigate. A new user can easily learn and master HubSpot as the single point of marketing activities. And the best part, schedule a post and forget about it. HubSpot is the best tool I have used so far.
One feature which would be good to add is the ability to post stories on Instagram and Facebook. With Twitter and LinkedIn also adding similar features, it would good to have this facility. The only irritating feature is the automatic disconnection of social media accounts. This should not be happening with such a high frequency.
I'm primarily taking care of all my social media marketing activities with HubSpot Marketing Hub. The biggest benefit is the ease of use and scheduling functions for multiple platforms. It has helped me save a lot of time which I have been able to utilize for other marketing activities.
Usability and design, beautiful emails in minutes
it is complicated to create the list sometimes
Any person from the team can use it, stats are very easy to read, ab testing is a plus
With constantly changing marketing technology -- AI, email marketing and social HubSpot continues to innovate and make marketers lives simple. Would recommend this tool to everyone - Advanced, Intermediate and Simple coding free person. Best tool ever.
Keeping up with constant updates (not much of bad thing eh?)
Marketing Outreach, Website Building, Landing pages, Multiple Automations, Integrations and reducing manual work.
I love how I am able to schedule posts over the course of weeks! All we ever have left to do is check-in with comments or any other engagement that we may get. I also love how everything is really in one place. Love this tool!
Not much to dislike at all. I had some issues opening creating posts however, I got a solution immediately from the Live Chat help.
-Time-management with scheduling posts. -The ability to add the correct format of photos for each platform -Full schedule list available to all my colleagues
the possibility to create any workflow, and having all of the revenue structure inside one platform
The dashboards are not perfect, because it's not possible to create analysis via percentage
We tried to make our sales people answer the minimum of fields as possible, and thanks to the workflows this is possible, it's been very helpfull
I love that the platform not only allows you to post to social media and interact easily but it also helps with drip campaigns, email marketing, and learning.
You do have to put in some work at the beginning just to learn all the ins and outs.
I no longer have to log into all social media channels every day. I love that everything is in one place.
All the way they help and support what you need to do. b000
i didn,t face any issue yet.as a suggestion i would like to recomend colour change
increased my traffic and automate my work and easily reached to my customers
With Hubspot it's easy to monitor the quality of all our marketing operations regardless of the channel they're being conducted in. Hubspot's landing page configuration templates are very comprehensive.
The catalog of email templates is too simple. You can't manage predictive sales processes as you can on other marketing and SEO platforms, which shows that Hubspot is not focused on the sales application, but on marketing.
Hubspot remains one of the best acquisitions when it comes to working with research and market segmentation. We like that it can be applied to achieve high results in marketing analytics and SEO management.
It is very effective in ensuring that our products are marketed at the right time. Customers receive our marketing emails from time to time on the update of our products. We have won many clients since we started using this platform.
This platform works well and I have not experienced any drawback from the functionality and the services it renders to our organization.
It helps us on updating our customers on our products. It also gives us feedback from our clients on how our products should look to fit their needs.
I cannot praise HubSpot enough for my fellow product marketers! The data that the tool provides for every piece of communication is invaluable to my job. The tool is simple enough for me to do exactly what I need, and if I ever need to make some modification to a template, I'm able to do so without any background in code. It's this combination of simplicity and breadth of features that really helps HubSpot standout. Unlike other bloated marketing automation or CRM tools, the HubSpot design team really knows how to put their users front and center. It's a beautifully designed software that puts what matters front and center. I also have to give kudos to the product team at HubSpot. The throughput in which they push out new features is impressive given the massive scale and complexity of the product. They have a roadmap and they deliver on it! I'm a big fan of HubSpot and I can't recommend it enough.
The data that you can get from HubSpot is robust, but I do wish there were easier methods to cut data at the user level.
HubSpot allows the Marketing and Design teams to collectively manage our company's marketing site and it's information architecture. We can quickly spin-up landing pages, blog posts, eBooks, and so much more!
- Workflows are easy to setup - Everything is user friendly - Easy to show to clients - Smart ways to setup leadflows - Very good support from Hubspot by chat
- Limitations in forms - Lack of integration with some social media management tools
We automated the whole marketing funnel. From automated emails to follow up with the account managers
I love how interconnected features are for campaigns. From email campaigns to social media posts, landing pages to contact forms, we can tie all our marketing efforts to the same campaign then analyze results. Plus they seamlessly connect to our contacts. I also love HubSpot's educational materials. From blog posts to the annual INBOUND conference, HubSpot training is top-notch!
Wish there was an easier way to see the images tied to an add when analyzing performance. Same with previewing social posts on the calendar view.
Integration of our marketing efforts and campaign tracking. Also above mentioned benefits of education and training.
The fact that I can perform Email, Ads, Social Media, Conversational, and other marketing activities - all from one platform - HubSpot - with clear visibility of what is working and what not - for me, this is what I like the best.
You need time to get to know and use all the features because there are so many and within each there are sub-features.
Email marketing, Camping tracking, Converting offers, Blog, Landing Pages, Lead generation, Lead nurture, Digital Marketing analysis, and reporting...
HubSpot Marketing Hub is great for automating workflows and syncing ad accounts to the marketing automation platform.
HubSpot Marketing Hub can be expensive when you get to the professional and enterprise levels.
HubSpot Marketing Hub enables my team to sync leads from other sources and segment them to be able to market to them more effectively.
It's a user friendly platform, which allows the experience to be quite enjoyable.
Some updates done recently on how some features of the platform look like.
Implementation of LP, TYP and emails. The overview of results is super easy to see.
The biggest benefit of HubSpot by far is having all your marketing tools in one place, making it easier to manage your assets and contact information, as well as reducing the additional risk, cost and admin that come with using a combination of different third party tools to achieve your marketing needs. Instant support is available through phone, email or online chat. The academy provides useful videos on how to use the different tools and you can usually find answers to your questions in the community forum. There are also plenty of blog posts that provide how-to guides on all the different bits of functionality. The interface is very user friendly and easy to navigate.
Reporting on email performance is limited so I am currently exporting data to a spreadsheet in order to report on the specific metrics we need. Another limitation is the way folders are organised within the different areas - landing pages and emails can be organised into sub folders but you can’t have sub folders within forms and workflows. Also, it’s possible to view the number of times someone opens an email but this info can’t be extracted and would be very useful info for lead scoring and retargeting. That said, if there is a feature missing that you need, you’ll usually find someone else who has requested the same feature in the community hub, and it’s possible to up-vote the idea. If there are sufficient up-votes, the idea will be considered for development.
Marketing automation to improve our comms and make processes more efficient. Compared to other platforms, HubSpot is a very flexible and powerful marketing automation tool.
A month after migrating our site onto Hubspot's platform, I still find something new and useful everyday. I especially enjoy the lead notification capabilities, how they integrate with Slack, and the ability to report from nearly any angle you can think of. Definitely provides metric-based content strategy and inbound activity guidance on a consistent basis.
Nothing considerable to speak of. I was initially frustrated with some of the website WYSIWYG Editor's idiosyncrasies... but that lasted about a day and I just needed to get used to them. Now I prefer HubSpot's editing tools to CMS platforms I've used in the past.
Hubspot makes it far easier to trace leads back to channel source than ever before. The CRM and related account information capabilities are second-to-none. The reporting dashboard customization ability is extensive. The article/post/page-specific metric readout at the bottom of each main editable area is efficient and very convenient.
It's easy to use, you have all the necessary marketing tools at hand. No need to go back and forth. No need to choose several different marketing platforms because HubSpot offers all the necessary tools.
I like all the aspects of HubSpot. Except for the loading. Sometimes the marketing Hub takes too long to load
I use it for marketing purposes of our company. We schedule our social media content, we create landing pages, forms, email marketing campaigns.
I really love that hubspot uses a local programing language that allows you to interact with the html structure based on users selections inside a website, landing page, mail editor, etc.
What i dislike of hubspot is the accesibility to files or folders while i ended to edit a landing page, like if i exit the editor i lose the order where i started editing landing pages one by one or is just hard to access a folder again and clicking again the number on the page result.
It helps me with my development code, for example when i need to do some logic on javascript but sometimes there's a moment where i don't know how to solve the problem so i realize that Hubl has a logic side when i need it.
Flexibility in design and reporting. Marketing hub makes it easy to execute beautiful marketing assets like email campaigns, landing pages, and forms while retaining complete reporting visibility.
The cost - the price has risen steeply since I started using the platform in 2013.
Engagement of top accounts, reporting on lifecycle stages, running our blog and podcast, newsletter, social media, website forms, coversion assets and more.
