HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice

I love tracking the analytics in the Marketing Campaign section within the HubSpot Marketing Hub. The way you are able to report on so many fields allows my company to steer efforts or change based on the ROI we see at a given time. Contacting Customer Support is every easy and they are super responsive! I used Hubspot on a daily basis and also enjoy the Hubspot Academy and training this CRM provides!

Keeping track of Marketing Contacts within HubSpot Marketing can be tricky a times since you do not get a "real time" number and is based on a monthly total. With that being said, HubSpot does give you warnings when you are close to reaching your limit which is a nice feature.

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All tools are in one place, well integrated—email marketing, lists, forms, CMS, landing pages, blog, and integration with ads. Before I moved to HubSpot I had to use a basket of other tools, and it was tough to integrate them. In theory, there are connectors, APIs, etc. I had to juggle CSV and Excel files to get things done.

In CMS I sometimes struggle to get the page exactly as I want. Sometimes it is hard to find a place where I can change the settings of pictures in ready-to-use templates. I may lack skill, so maybe its just me.

I worked on getting leads from marketing events - like webinars, social media posts, etc. To achieve the results I need to use current CRM customer data to send emails with invitations and track the results of the mailing campaigns. Also, we put ads on Linkedin and Google. The ads redirect leads to landing pages, so they can register for the event. Once the event is completed, I use HubSpot to create follow-up emails and run the sales process on the leads that have converted.

Hubspot enables me to automate my CRM in a smart way. I can see when emails are opened and respond with offers and actions. I can input the company details and it recognises address details and auto populates the content for me. It's easy to integrate into my outlook as well using add on software

There are bolt on services which you have to pay for, which I don't use enough to justify payment . But I suppose they have to do this in order to make commercially viable and implement. I use the product daily and have done for a couple of years now.

It enables me to track and measure responses more effectively in campaigns. A great tool for any small business

HubSpot is great because it easily integrates with other tools, giving us the best view of our contacts and customers.

In terms of features it's great, but it's a bit expensive.

We are automating manual processing, saving time on lead qualifications, emailing, funnel stage calculations and more.

Que permite tomar acciones de marketing sin necesitar siempre del equipo de tecnologia, hacer pruebas facil y rapido para luego escalarlo con tecnologia

Creo que más de HubSpot, es sobre como lo usamos en la empresa, dado que actualmente tenemos muchas propiedades de contacto que no se deben usar. Que no tenemos forma de rastrear si las personas abren o no los mails y los SMS

El problema de nutricion de leads

HubSpot Marketing Hub makes many of our day-to-day processes easier, more streamlined, and less open to user error as we automate processes that otherwise can be very manual.

Not HubSpot's fault, but many of the social features are difficult to use with the newest Meta updates, primarily for well established Facebook pages that may have varied ownership.

This is solving many very manual tasks for us, and ensuring that we can better plan into the future for many of our initiatives.

I love the ease of use and the organization of the platform. It makes creating landing pages, email campaigns, scheduling social campaigns, website pages, etc. very easy. The customer support chat is also great, any questions I have are answered within minutes!

I with the SMS came with the marketing professional.

It has solved the need to use multiple platforms. We are able to have our CRM, marketing email, and socials all in one place.

User-friendly, TONS of helpful forum/blog posts, great integration and personalisation of contact fields... I could go on

Limits on marketing contacts - I get it from a business point of view, but just kinda annoying to manage. The bounced and not engaged should have a feature to automatically review them, or add them to a list where we can reach out and see if its worth keeping them or not.

Communication to our agents and students. GReat filtering and options to separate leads.

've found my new BFF in HubSpot Marketing Hub - the one-stop-shop for all things marketing. From staying organized to planning killer campaigns, it's got it all!

The way videos are embedded in emails. I don't like how when they click play on the video it takes them to a new page.

The number one problem that Marketing Hub solved with moving all our resources to one software program. Staying organized along with long-term planning is easy. To top it off, you have a real-time view of all your marketing analytics!

The fact that with HS you can keep things simple but you can also build some complex items to see the story of how marketing is performing.

They only have ad integrations with the big 3 (Google, Meta, LinkedIn) ad platforms.

ability to keep so many different things in one roof is very useful

It is easy to use and self explanatory. It makes scheduling social posts super easy.

I can't alwasy find the person I want to tag in a LinkedIn post.

Automation and Scheduling

Workflows and e-mails. Probably is the most complete tool to send e-mails and control workflows

Metrics personalization. I think the user shoud control their metrics view with more precision

Make contact with my leads and improving my conversion rates

Robust reporting, features, and support. I have been very pleased with how HubSpot has empowered my team to expand our impact and be more precise.

I would like to see a feature added to send over a 24 hour period to test our specific ideal send time.

Attribution is much simpler, building landing pages is easy, and integration is fantastic. All in all, I find it very helpful day to day.

I really like how it stays on top of trends in the email marketing world and makes my life as a email marketer so much easier. They stay on top of trends and make sure that we're staying compliant as a business.

I'd love if we could track leads based on what audience the contact is a part of. This would help me determine which lists are leading to higher conversion rates

They are solving the problem of integrating lead forms with our MAP & then CRM. The integrations with Salesforce really blows me away and I love how easy it is to use and learn.

Everything I need for marketing in one place, very easy to naviagte the platform and not bogged down by superfluous functions or clicks.

Sometimes the landing page editor can be glitchy.

Keeps everything organized in one place, keeps everyone on the team on the same page, increased transparency across teams.

I love how easy it is to navigate and use HubSpot Marketing Hub. It is user friendly and has all the features I need in a platform like this.

I haven't found anything I dislike about the HubSpot Marketing Hub.

We have been cleaning up our contact and company data with Hubspot through properties and parent and child associations. I also like how Hubspot finds duplicates automatically for you and you can clean those up with ease as well.

You can get all the marketing services under one roof. And it is so easy to use and connect with other apps as well.

There is nothing I don't like about hubspot marketing hub

Keeping data of all of my client at one place. Easy to send out communication, keeping track of my clients, deals. Workflows has make life so easier. That changes how we deal with out client. They get live information and we don't have to worry about sending that information as it is happening in really time at backend.

HubSpot's Digital Marketing Hub is a comprehensive and integrated suite of tools for managing your online marketing efforts. From SEO to content creation, lead generation to campaign management, HubSpot provides almost everything a digital marketer needs in one unified platform. A real standout feature is the ease of use. The intuitive drag-and-drop campaign builder makes it simple to create workflows and automation between multiple tools. This saves a ton of time compared to configuring integrations across standalone tools. Reporting and analytics are another highlight. The centralized dashboard gives you key metrics across all channels and funnels, allowing for easy monitoring of what's working and what needs adjusting. The customizable reporting functionality is also incredibly useful for understanding campaign performance. Overall, the power, convenience, and support of HubSpot's Digital Marketing Hub make it the ideal one-stop shop for managing and scaling your digital marketing efforts. Customer support is easy to access should you run into any trouble. This tool helps you streamline your martech stack with easy implementation.

I don't have any negative comments about Marketing Hub.

Marketing Hub lets me generate the data I need to keep on top of our overall marketing performance. It's easy to control multiple avenues of our digital marketing strategy on a single platform.

I love how easy it is to pre-schedule my content on all of the various business platform I use. Makes building out and streamlining my content so easy.

I wish the email tab had more features/custmization but I understand it has to stay witin the parameters of emails not being marked as spam.

Streamlining my social media content and email marketing.

The Hubspot Marketing Hub is pretty self explanatory and simple to find the answers to questions concerning functions if needed. We use this daily for our customer service needs and it is one of our most helpful tools we use.

The only downside I have experienced so far is the app for mobile devices is not as user friendly and customizable as the web browser version.

The Marketing Hub is solving the issue of having data in multiple locations- it brings everything into one spot to view easily.

HubSpot is super efficient to use. It helps our processes to be simplified and more understandable when comes to a huge customer base. The level of options in HubSpot is very intuitive and classy for us to use. The HubSpot learning hub is very helpful too for beginners like me.

I would say HubSpot can be quite intimidating with forms, contacts, workflow. A small process can be a bit lengthy with HubSpot. Only mid to expert levels can use this program efficiently.

When we create events on our website, since we have HubSpot integration to our website it is very easy to collect data. The integrations with other platforms we use with HubSpot is the best and having all our contacts in one place is an excellent option with HubSpot.

The personalization. tools that enables me to insert dynamic fields

layouts are difficult to modify when inserting new images

it facilitate the lead conversion

the integration and workflow processes have benefited in backlink tracking and ease of reading the statistics

too many things everywhere located at the system - *esp during workflow processes* which I find that it can be categorised better.

scheduling multiple business pages - can be all done within 1 click now

One of the greatest benefits of HubSpot is its "all-in-one" capability. It comes ready with the majority of the tools you'll need for a cohesive marketing and sales CRM and marketing hub - which really comes in handy when you're trying to move quickly as a marketing team vs. waiting on others outside your team to help you set up new tools, landing pages, dashboards, etc. For instance, when we needed to quickly set up a new customer portal (something that would typically require a lot of dev time), we were able to use HubSpot Landing Pages and Forms to get that ready to roll in a matter of days.

HubSpot does typically require many hands on deck to keep it running smoothly. It's likely that at least one person will have to spend most of their time maintaining the instance and data quality. You'll also need buy-in from developers up-front to help you get data tracking in place.

HubSpot is our solution for scalabiltiy and being ready for the unknowns of future growth. If you're a growing business, you'll have the essential infrastructure you need for 6 months, one year, and multiple years down the line, so you can scale without having to rip and replace tooling alongthe way. For marketing teams, that's peace of mind.

Hubspot Marketing Hub covers all the bases for our marketing automation, content creation, social media promotion, email marketing, web site management and hosting, marketing contacts management ... you name it. There is simply no other marketing platform available that provides more functionality and capability in one package. The consistency of design across the platform is terrific -- clean and easy to use, but powerful as well.

Some of the nickel-and-dime fees that you have to pay, even if you are an Enterprise user. For example, the Reporting add-on really should be included without extra charge at Professional and Enterprise levels. And Surcharges for additional contacts at the enterprise level are too expensive -- there should either be more base contacts than the 10K that are included, or batches of additional contacts should be much larger (perhaps 5K instead of 2K blocks).

As a one-person marketing team, I need all the tools I can get in order to keep my head above water and make a difference for my company. Without Hubspot's automation, analytics, social media publishing, and content management capabilities I'd never be able to get as much done as I do.

The options for integration and creativity are endless. I did not have to re-invent the wheel to create dynamic landing pages

Sometimes it is difficult to manipulate templates and landing pages

Outreach and workflow

Suivre sa stratégie marketing et la déployer avec toutes les possibilités de Hubspot. Les différentes fonctionnalités permettent d'avoir une stratégie complète.

La prise en main sur le début, beaucoup de possibilités et d'onglets.

Permet de centraliser nos différentes tâches sur un seul et même outil !

Hubspot truly listens to community feedback and continues to release new updates with further features and new tools. I know if it's missing something or a way to be improved, it will mostly likely happen within the year.

I think the marketing email builder can still be improved, it often feels clunky and rigid when trying to set up layouts.

It pulls in all marketing activity into one place. The reports and dashboards can be fully tailored per department while provuding overview for the entire company.

That it offers free features that would cost fortune else where

the interface is all web page format which is really heavy and slow to figure out

it helped us expand our marketing platforms to include social media advertising

The integrations through our website including products, sales workflows, forms, CTAs and everything is unmatched with HubSpot.

There's nothing I dislike really. Everything works wonderfully.

Connecting our new CMS website and our sales best practices through HubSpot is vital to growth of our business, sales, and a better customer journey!