HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice

This is my third company using HubSpot - which has all been by choice! I've brought it on to my current company and the one before because I love the platform. It's wonderful having all of my necessary tools for marketing and CRM in one place. It also has a great UI that makes it easy to train people and easy for them to use and learn on their own. The support has always been fantastic, and they continue to add new features all the time. I'd highly recommend it to anyone looking for a complete marketing automation tool and/or a CRM.

The reporting tool does not have as many options as I'd like, and some of the functionality is limited, but they have made a lot of improvements over the past year, so I hope they continue to make those improvements.

I am responsible for all marketing and sales operations. HubSpot allows me to automate everything and view the results all in one place so I can easily understand what campaigns and actions are providing what results. If I had to jump from tool to tool and doing everything manually, I'd be working three times as much.

Co-dependent tools that allow Sales, Marketing and Digital teams to work together on one platform (without losing productive time in gathering or moving data from one team to another) Its customer support is interactive, patient and productive compared to any software support system

The time it takes for all teams to understand all tools in-depth (the training time varies from peer to peer) Also some of the tools are under-utilized because they seem complex (like workflows)

The entire Marketing to Sales journey on one platform, New team member picking up from exactly where the last communication was left with the customer, Staying in touch with the customer through Drip Campaign, Feedback and Reports in the most simplified manner

HubSpot support is fantastic. I've never had to wait more than 30 seconds to chat with HubSpot support, and when I do they are always able to solve the issue. HubSpot integrates well with our other marketing tools and offers valuable insights into our clients/customers behaviours. The user interface is clean and intuitive.

The HubSpot Design manager could be improved. It would be nice to have an all HTML version where we can control over layouts. It would also be great to see more workflow options for our internal process, like the ability to send an automated email to an account manager after an event.

We HubSpot for inbound lead generation and tracking, sending marketing and client emails, marketing automation, and to measure marketing campaigns. HubSpot interrogates well with our other marketing tools and really does act as a hub to keep track of them.

HubSpot is a powerful marketing tool! I like the tool from its ability to generate different reports to its possibility of integration with different platforms.

There are some specific reports that are not possible within the hubspot, this is the case with my company's processes. I think the email report has yet to be optimized.

We are able to create solutions for our customers, all within the tool. Content production and management, lead capture, workflow creation, customer relationship, among other things that are encompassed in marketing. The Hubspot is capable of solving almost everything!

I spend nearly my entire day in HubSpot - I use the platform to implement, analyze and optimize all of my organization's digital campaigns. The ability to work on everything in one place not only saves me time, but gives me cross-channel and cross-campaign insights that I can't get anywhere else. (I've tried!) With the click of a button I can see how my campaigns are performing, and the optimization tools within the platform help me to make quick edits to improve performance as needed.

The design builders in HubSpot are still a little clunky, specifically in the web page builder, but also in the email and blog builders as well. The WYSIWYG editors have come a long way in the last few years, but I do still find myself fighting with even simple table designs on my website pages.

I am largely responsible for the design, implementation, execution, analysis and optimization of every marketing campaign we run. HubSpot allows me to put my digital campaigns on autopilot so that I can focus on developing new campaigns and providing support to my sales team. Without the easy-to-use tools, scheduling capabilities, and insights I am able to get with HubSpot, I wouldn't be able to accomplish half of what I do in a day. Not to mention the insights the CRM tool collects about our leads and customers automatically. From a sales perspective that information is invaluable and allows our sales team members to have relevant conversations with every person who lands on our website.

I love how everything is connected. It's smart and very user-friendly.

More B2B features wouldn't hurt. Reports, for example, could be more company-centric.

From lead capture to contact management, we try and do everything in HubSpot.

I love the ability to segment data based on lists and marketing email sends.

I wish there were options to lookup data points and use those data points in workflows as filter criteria.

I use the email marketing feature and the crm features.

Its ease of use. With a few simple learning videos watched you are ready to go

It can be a bit difficult to find out about certain features however their help centre does advise you well when it comes to this.

Its helping us with sales leads and nurturing our customers well

As the marketing manager for a digital agency, I am responsible for not only promoting our company's service offerings but also providing support for our sales team via campaigns and other sales enablement deliverables. Being able to use HubSpot's sales and marketing tools to get the job done has been an absolute gamechanger in order to ensure alignment and consistency across the different departments I interface with. Not only is the platform intuitive and user-friendly, but the easy access to customer support and/or to sales reps to get questions answered is impressive. And with the numerous integrations available, we have been able to streamline processes overall to strengthen the agency's marketing efforts as well as better serve our clients. Lastly, HubSpot Academy's myriad of offerings has been crucial to my professional development as an inbound marketer. I now feel confident in my abilities thanks to the courses and certifications.

There have been times I've experienced some bugs trying to upload a blog or social, but they were either remedied by reaching out to customer support, or it was an already existing problem HubSpot was working on to resolve.

HubSpot has helped my workflow become more efficient because everything I need to do my job effectively is all in one place.

I've recently started using HubSpot for my new position. Our team was having various issues with landing page layouts, design elements and best practices for lead nurturing before I joined. I was able to jump right into the conversation because HubSpot is incredibly easy to use! I feel confident going into our pages and creating new elements and features. With in a month I've been able to edit, improve and explain the changes to our team easily. I was able to improve the layout and design features without any panic or hair pulling. It was so easy to test elements and make mistakes without consequences. The walk through for the Beta design was incredibly easy to adjust to as well. When I get stuck I've found plenty of walk-through type help pages for some of our larger issues that ended up answering our questions. There is still plenty of learning to be done.

I find the strict and rigid conformity of the templates a bit tough. There isn't much room to edit, change or create new designs in our established templates. This feature isn't the most user friendly especially if you're not fluent in coding. I think there should be more control over the template designs after they are initially created. We wanted to edit little features in our templates but it's intimidating going through the backend.

We are updating and making our landing pages more lead nurturing and modernized. Our team was able to work with a HubSpot rep who has helped us with industry best practices. Her connection and meetings really seemed to help point us in a direction. There was a small issue the other day that we were able to solve over the phone with someone from customer service - after an hour long call, he lead us to a solution - he was so patient. I've found the resources online are thorough, customer service is quick and approachable plus once inside the landing pages they are very user friendly. Troubleshooting problems doesn't take long.

I really like Hubspot's flexibility. It is really well designed and has a very friendly user-interface. Even if you are a beginner you can learn the platform fairly easily. In terms of email marketing it is a great platform. Hubspot has excellent domain reputation and the analytics are strong. Based on the data, you can create automation and workflows and really make your life easier. You can design blogs, landing pages, forms etc. It is a complete 360 degree marketing solution. Also their customer support is amazingly good and the knowledge hub is really helpful.

I think Hubspot is a great tool and as such there are no distinct dislikes.

We are solving the issue of lead management, accurately tracking lead source, designing emails campaigns. Using workflows to update and leverage our marketing strategy.

I like that I can review my scheduled posts either in list view or calendar view. By looking at calendar view, I can see where my gaps for Social Media posts are and adjust my content accordingly. It helps me know what is coming down the pike for the multiple companies media I manage. I also like that I can clone posts making recycling content across platforms a breeze. I also like the ease with which Email Campaigns and their coordinating landing pages can be designed and implemented.

I think there was a steep learning curve with all of the tools within the HubSpot CRM. I am still learning. But primarily that is due to there being SO MANY things HubSpot does well.

I spend the majority of my work day within HubSpot as a Content Manager. I create email campaigns, landing pages, blog posts, and social media campaigns all within HubSpot. I am also able to develop my SEO optimization with HubSpot. Because of HubSpot's excellent analytics, I am able to give my clients real time date about their email marketing and social media campaigns. I am able to show them statistics that prove our slow but steady inbound strategies are working. Many times the client wants the easy and quick, yet these are pie crust leads--easily made and easily broken. HubSpot allows us to show them there is proof in the pudding.

The ads integrations with LinkedIn and FB - our lead gen process is seamless.

To be honest, there isn't much to dislike.

Lead gen funnels. Visualisations. Reports.

I am a one-person marketing team at a family owned company. Having all of my tools in one place is incredibly helpful. My marketing efforts are centralized and I am as efficient as I can be as a sole marketer. I absolutely love the ability to use the campaigns tool. It gives me a bird's eye view of the process and helps me see any holes I may be missing. Being able to connect landing pages, blogs, and social media marketing efforts to the campaign helps me prove success without having to take too much time building reports. The reports that are brought to us with Hubspot work great for me.

If I had to chose something I don't like, it would be how often things are changing. In some ways it's great, but for a small team, it can present a lot of challenges for us. Often times, we don't have the bandwidth to implement new processes or make adjustments, and sometimes we are missing out on tools that are available to us. Onboarding and training for new processes can be a problem when your team is as small as ours. A change comes up in Hubspot, and as the sole person in charge of the software, I can sometimes miss them and not relay the information to the team.

I've been able to streamline my efforts. Instead of needing multiple programs to market with ads, social, and inbound, I'm down to using Hubspot specifically. It makes my life less complicated. A major problem I was able to solve was marketing and sales alignment. Before using Hubspot, we had a major disconnect between marketing and sales processes. It is not perfect, but all of our team's imperfections come from user and internal processes that need to be addressed. Hubspot makes it easy for us to build a bridge between the two and we have really seen an improvement in lead handoff and conversions.

Ease of use AND support - the platform is very powerful but has a intuitive design and really works to make it easy to use no matter what your role is. Integration is super awesome too with other apps, so easy!

We have had some issues with the website function and subscription meaning we have had to opt for our own setup, which HS does allow.

SPinning up assets in no time at all - emails, landing pages, cta's, blog posts and MORE! All easy to do and aided with some really powerful workflows.

V good workflows and reports dashboards.

Less useful for customer success issues.

HubSpot has helped us to consolidate all of our commercial data in one place. We have been able to create highly effective forms, workflows and nurture campaigns to take our users on a journey. Training other teams to use reports and dashboards has had a huge impact on the flow of information in the business, and has highlighted many problem areas and successes for us to highlight.

it's easy to use and follow along coming from Salesforce. hubspot is a more user friendly from my experience and we use a lot of the tools that Hubspot has to offer. I also loved the HubSpot academy and all the certifications you can use. This gave me a lot of confidence to succeed in marketing along with using the platform.

i think that blogging and social media is difficult to use

we use it for automation and do newsletters through it. We solve our problems for that. We also use it to create certain reports and track our sales performance through our dashboard.

I had to start using HubSpot with little to no traning and therefore it was extremely helpful that the interface is easy to understand and navigate. You can easily start by using some of the simpler functions and slowly graduate to use the more complex design manager or HubDB. The learning centre is also critical to my usage of HubSpot as I can always deepen my knowledge of the platform without taking hours and hours of expensive courses. The "help" section is also quite useful as the HubSpot team provides thorough support.

The Excel integration only works for very simple Excel documents. A more complex integration of Excel would be particularly helpful for our business. From a purely marketing perspective it would be nice to have an events section for trade shows, fairs and similar events.

The automation tools are critical to minimize the time we spend on simpler tasks so we can focus more on more complex selling tactics. We are also working to use the tickets tool to improve our service level. HubSpot is really quite nice for sales and marketing alignment and from a purely marketing perspective it makes it quite easy to support the sales team in a variety of ways.

Marketing Hub has become a must-have to me. Creating landing pages, emailing and segmenting among users is super easy and makes my everyday work way easier.

I think that Design Manager isn't very user-friendly at first- An onboarding video or product tour could help a lot!

Alignment between Marketing, Sales and Customer Succcess.

I like its email marketing features which track the performance. Also the landing pages.

Some features and usability are rigid at times. eg. when we download the report for the sent emails, many more fields are required, which are not there. secondly, if an uploaded list gets deleted, we cannot track who has deleted it. There must be a changelog according to me.

we want a user to be a member of multiple teams. this request is already given to HubSpot.

Hubspot is incredibly intuitive and easy to use. From building landing pages to creating social posts to importing contacts, Hubspot's platform allows for easy organization of strategies and campaigns, and also allows you to track the work you've done.

It can be challenging to navigate between one area to the next - for example when building a landing page, forms are built separately and might require opening a separate window.

I am able to combine all the elements of a campaign into one area. This allows me to track the results of each of the different elements and better understand how the campaign as a whole is working (or not) .

The A/B tests and the landing page tool.

More complete heat map information is missing.

The emails is more beautiful and the lists is more easy to use.

The ability to send emails in mass with action items that trigger down the road with flows. It helps a lot with connecting with customers at a regular pace over a year.

Could have more tools for Customer Success and renewal. More custom field options and event triggers based on a date or segment.I would like more automations with the zendesk triggers and more flow to and from stripe as well as more actionable goal setting where it pings a user when they need to do a task. If there was built in NPS score and a health report option to track current customers it would be super helpful.

Helps onboard new customers and renewing customers through email automation. Also helps survey current customers when Zendesk tickets are closed.

The ease of use, expansive range of marketing outputs available within the product and the support teams

The additional 'add on' costs - there are a number of limitations on what's available within your subscription

Tracking contact and user journey's within one platform, rather than relying on multiple sources to try and tell our user journey

I use it to manage blogs and social media.

None so far. Social Media post scheduling can be improved.

Easy blog edits. Easy social media scheduling. Good certification courses.

It is much easier to analyze the data, manage the clients and edit website and blog pages.

There are still some issues with content management. For example, there are some places, where you cannot use drag and drop. You need some programming and css skills to make your templates look like you want.

It is hard to find good CMS, especially when you need tons of features, everything in one place. Hubspot has lots of valuable features and a good team. Still, it is a bit pricey.

Workflows are great, constant product updates as well. Love sequences with all my heart.

Ads tool is not very good. Also would be nice if there was something like google tag manager for hubspot, I never know what tags are already inside hubspot. One thing I hate with all my heart, is that when I add an & to the website url from workflows hubspot substitutes is for & , which makes the url no work. So I had to build and external service that fix it, but there's a lot of delay and maintenance I also hate a couple things on the API: The get all contacts example works but it's awful. Why can't I get more than 100 contacts per request?? It makes my code take way more time, especially when we had 50000 contacts. Also, why in the world does the create/update contacts api return a 404 when only one of the emails is not perfectly formatted? It makes the whole system stop working because of an edge case. Also the design manager is crazy complicated to build anything relevant. Would love if I could host my react landing page on the landing page. Also, it is not clear to me how I can integrate our signup for with hubspot without losing all the tracking

Sales and email marketing, in general.

The 360° view on the customer. HubSpot can be used from Marketing, Sales and Customer Service side. To have all data at one place, makes the daily life much easier!

Some APIs for example for Social channels like Instagram could be improved. For example if you would like to use a gallery, you cannot do it via HubSpot.

Get a better understanding of our customers and prospects. Increase sales requests.

Helping to create a systematic flow of leads, further assisting in sales and marketing

The pricing and nothing else. Rest is perfect

Generate leads, not miss out on leads and track by getting accurate information about them. Running campaigns have become simpler

Easy email automation with targeted workflows to move customers down the sales funnel

Templates are rigid and difficult to edit even with HTML knowledge

Automated comms have improved our sales process and customer engagement