HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice

The simplicity and ease when creating bespoke marketing emails is fantastic, however the #1 feature has to be HubSpot Workflows. As an organisation we utilise workflows for anything from Customer On boarding to colleague engagement. With workflows we have been able to combine forms to create a seamless customer experience whilst engaging with our own business where process elements have fallen over. The simple user friendly interface means we can create value in our processes very quickly. As a user the options are fantastic when combining workflows between, forms, company, contact and even deal records. For deals specifically, workflows have saved us considerable time and operational effort when creating bulk deals via workflows based on unique contact records. If you can imagine it, 99% of the time it can be achieved using workflows!

I don't dislike anything, however there are still features I would like to see implemented. For example I would like to see a simpler way of introducing marketing preferences such as email, phone, sms etc. Again using workflows we have created our own version but would be great to have an off the shelf solution.

How can we create a simple, intuitive, configurable and automated customer on boarding journey? Easy ... HubSpot Marketing allows us to solve for this problem at little to no cost! We are able to engage with prospective customers utilising bespoke marketing emails and embedded links to HubSpot forms, these forms can be linked using workflows and store customer responses online for automated decisions. We have seen increased applications, significantly shorter on boarding times, reductions in internal handoffs and less human error. In short we have saved considerable capital and operational expenditure whilst significantly improving a key customer journey by utilising the off the shelf HubSpot marketing functionalities.

The workflows and task creation capabilities are currently my most used features. As we begin building out more campaigns, I like that all channels talk to each other and we can pull the levers and strings with quality data around each avenue. It also makes it easy to engage on social while managing emails all in one dashboard. This helps to guide our strategy much more effectively than the platforms we were using before which did not communicate together so there was a lot of wasted time pulling data from all the areas and then comparing.

I wish that the reports were a little more adaptive. They have the new reporting beta that has really helped in a lot of ways. However, as a SaaS system that does B2B sales and need to monitor customer usage of our system, it would be incredibly helpful to be able to import data about customer usage and create a customer monitoring dashboard to see how they're growing or diminishing and why. The reports can only use static fields so they can't really monitor something like that over time, but would be very helpful if they could.

The biggest problems we had before was being able to manage all our channels in one place. I'm a marketing team of one so being able to create social post in the same platform where I send customer emails, create email campaigns, launch ads, and manage data dashboards, it makes it much more smooth and simple to move between tasks and know what's working well.

Hubspot makes it so easy to schedule social posts and see them all in chronological order. It makes email design extremely easy and is effortless to create professional looking emails. Blogs can be made in minutes and there are excellent templates for landing page creating too.

Creating blogs can be clunky when trying to edit the main content. Email builder is limited at times

It allows me to easily create marketing comms that look highly professional at great speed

the customer service by phone is by far my favorite aspect

The contact organization could be a little bit easier to understand, to many sub topics

We are focusing our marketing with HubSpot specially email. I like the way it is very user friendly and matches the aesthetic of the company

We're actively creating new workflow almost every day and HubSpot continues to provide us more and more features. We run our webinars, sales funnel, book fulfilment, data integrity checks, almost everything we need. It's far superior to our previous CRM. We can even push updates to our team on Slack so everyone is immediately alerted and we can make the most efficient use of our time.

Branding is an issue. We have issues with segregating the separate brands but HubSpot has been very responsive and continually develop the product so we're expecting it will be resolved soon.

HubSpot is a continually evolving product. Almost weekly we notice new implemented features and we can continually enhance our offering to our customers. We love the integration with Slack and multiple other apps that assist us to make the most efficient use of time. We love HubSpot.

HubSpot’s social media tool is outstanding.It’s easy to do bulk, customised tweet and post scheduling. It merges my contact list with my Twitter feeds. And all allows tagging pages and handles on the posts .Genius.

The functionality to make Carousel Posts on Instagram , LinkedIn and Facebook is not available yet on Hubspot. Hence , need to do direct posts on individual social media platforms.

Time Saving and Cost efficient. I am able to track leads generated from my organic social media posts and differentiate them from paid sources

With HubSpot Marketing Hub I can manage all my marketing activities in just one place. The platform is very user-friendly and easy to understand, that also Sales Reps like it. HubSpot allows me to implement projects that were only designed in my mind.

The landing pages creation tool can be refined

I can manage both marketing and sales operations on the same platform

Social media tool, mailing, workflows. Also campaings is easy so you can find all related content. The hubspot academy works great so it's easy to learn more.

We have to integrate our own data with HubSpot to keep our contacts updated. But that's up to us, not HubSpot ;)

Plan ahead with scheduled emails, social posts etc. And have everything in one place.

Integration with separate platforms such as Salesforce & LinkedIn ads manager is excellent for funneling leads through to a sales team. The lead scoring and automation make life very easy (once calibrated properly) overall when you put the time in you end up with the ability to have a 100% customized and partially automated marketing machine that does exactly what you need. It gives a great single location to drive 90% of your marketing efforts through and I've yet to find a piece of activity that hasn't had HubSpot running through it at some point - either for tracking, distributing content or generating dynamic landing pages.

There is a potential to over-automate some things and run away with your ideas a bit. Conflicts can happen with some of the things you build. So some research and training would be my recommendation. It can do a little bit too much and if you jump in without a plan you can end up creating a highly coupled system that becomes less and less agile the more you layer in.

Lead scoring and categorization, insights into customer engagement through analytics and data cleanliness. Reducing the amount of extra and fringe tools in use and therefore consolidating our marketing spend into one main platform. One of the main problems being solved is agility - we can now quickly create pages and content without having to pull our main website apart or involve external agencies at a higher cost.

I love how easy it is to create and publish website pages, create and send emails, and monitor social media. This platform is an all-in-one solution for many of the tasks I'm in charge of as a marketer.

Sometimes I feel like some updates are unnecessary but it could just be that I'm not a big fan of change. Also sometimes an integration has had some hiccups being implemented. Hubspot's customer service has always been very responsive and attentive though.

An easy way to connect our digital even platforms with our webpages so that we can keep track of registrants and send them emails as needed. There is also a lot of useful data our sales team has been able to drill into to better craft campaigns to bring in revenue.

The tools provided are easy to learn, provide great insight and analysis into my social media use, and allow me to be more strategic in my social media planning.

There is a limit to the amount of campaigns you can create, which caused some issues for my organization as we need to create many campaigns to stay organized.

HubSpot Marketing has allowed for more effective A/B testing, as well as for easier access and response to followers on social media platforms.

Being able to see exactly how your marketing activities are performing which gives you the opportunity to refine and improve. It is very easy to use and their online chat is SO efficient, Their employees are knowledgable and extremely efficient in resolving any issues

I have been using Hubspot for a little more than 6 months and can honestly say that there isn't anything that I don't like

Before Hubspot, we had very little insight into what was working and what wasn't when it came to our marketing activities. We were using various different systems to manage emails, social, and Blogs. Now with Hubspot, it's all located on one seamless platform and we have full visibility of our data.

Social media management tools! Easy to use & insightful.

At the moment, users are not able to tag personal LinkedIn pages through their content planning tool.

Seeing what kind of social media content is resonating with our audience through the analytics platform and being able to take learnings and insights to continuously improve our social media efforts.

I'm pleased that I can create, test, send, track, and measure so many of our Marketing campaigns in one tool. From adding contacts, creating custom sequences to engage contacts, creating one-off or automatic emails, publishing social content, publishing website content, and creating landing pages, you never have to leave the Hubspot tool.

I would like to see a better management platform for SEO and keywords. Also, competitor tracking on KWs and social media accounts need serious improvement.

I have realized huge time-saving benefits by being able to create, test, send, track and manage many of our campaign tasks and associated content in one tool.

Hubspot Marketing Hub covers all corners for any modern organisation's marketing requirements. I would highly recommend upgrading to the professional suite to add powerful tools like custom landing pages, post scheduling, etc. You do not have to go to a developer for your marketing requirements ever again and the platform is built to work in sync with your sales team, something that our organization has been taken advantage of and the results speak for themsleves.

I would like to see more detailed analytics from a website traffic and engagement point of view. That is the only place where I have to depend on GA.

Hubspot Marketing Hub is a powerhouse and has greatly reduced human intervention and effort for our marketing, development, sales and customer success teams. Having a single hub for marketing which is so well integrated with other functions means our organisation lives and works on Hubspot, nothing else.

Easiness to use and being a full solution. Not only HubSpot has a complete set of tools, they have a full Academy and great Support. It's so easy to create emails, landing pages and forms; and never once the tool crashed while using it.

Too pricy, but I get that they're focusing in Enterprise customers. The Support can give you custom replies sometimes and doesn't always solve the problem, but it's easy and fast to reach.

Having a full integrated Marketing solution with the Sales tool and CRM. Best of market, no discussion. With the Hub we don't need lots and lots Marketing solutions, it provides an easy way to manage brand communications.

You have easy control of all your marketing and sales tools in one place. For small businesses especially, you're able to control all your organic and paid marketing, website management and sales efforts in house without the need of ongoing third party support. The system is incredibly intuitive and user friendly and it's clear that the hubspot developers understand user needs and creating an efficient and easy to use design. Also, their support team is always available and incredibly helpful.

There is nothing I dislike about Hubspot - it was the best decision our company made when we moved off another platforms and went to hubspot

We needed to decrease our usage of third party support (media agencies, etc) while also being able to manage, track and measure all of our organic and paid marketing efforts for a global marketing effort with just a team of two.

I love everything about HubSpot - the way it integrates all my marketing channels, gives sales so many tools and insights, allows me to set up workflows so easily to better nurture our clients. It is truly a marketers dream. On top of all the amazing tools it offers, the customer service is incredible!

Nothing.I'm very happy with everything in HubSpot.

I wanted a tool that did more than email blasts. This has allowed me to set up drip campaigns, manage all my channels in one place, be more accurate in targeting our prospects. It is a great tool!

The ability to target Hubspot lists with facebook ads is incredibly useful for my job. Hubspot's automation and reporting capabilities are robust and i'm able to do everything i'd like to.

The reporting tool takes a little while to figure out. Once you figure it out, it's really useful.

We use hubspot as our marketing CRM, but we have seen a lot of bang for our buck with the paid targeting capabilities, email functionality, and workflow/reporting capabilities.

Hubspot Marketing Hub is very intuitive and super easy to use. It also gives you some valuable information about your contents, especially email marketing.

Social media reports doesn't provide much information about this strategy. It also takes some time to sincronize data in social media and ads tools.

Itʽs easy to maintain an email marketing strategy with Hubspot Marketing Hub. Itʽs also very easy to schedule social media posts in it.

Technically this is the best CRM system out there. You can see that HS team did a great job while researching and developing the system Great job!

I miss some advanced features such as bulk export or similar and minor improvements.

In the company, HS has helped a lot with inbound marketing. With HS, we can easily create complex emails in a blink of an eye and send it to our leads or future customers. In the near future, we're gonna have a transparent view of cost for acquisition of the new clients which helps immensely.

With Hubspot it is easy to create Landing Pages, forms, blogs. Everything from Top (TOFU) to Bottom (BOFU) of the funnel, tracking visit to customer conversion, and all the interactions. Managing Email campaigns that drive traffic to our content (blogs, landing pages, and product pages) is easy and assigning HubSpot scores to all interaction allows to understand the level of engagement and life cycle stage of our contacts. Never has been easier.

The Hubspot Inbox that connects Gmail to Hubspot, and manage the Chat is still has some glitches like not been able to forward or reply all communication

We are a Destination Management Organization (DMO) that drives traffic to a beach town in the west coast of Costa Rica. We focus on the main pillars the founders of the town believe and work hard to attract people that has the same passion for these things and want to have a meaningful kind of life.

Everything is very self-explanatory on the site and if you do run into any issues there is an intercom to help with this which is great. It is widely used so the forums are super helpful also, and you can get some great tips and tricks to up your performance. The workflows are a great way to ensure your automation of emails, and great to filter out leads or older customers.

There can be a few issues with the integration of other sites, but usually, this can be rectified pretty easily with a few added plug-ins. It would be great if the flows timings could be filtered further so contact of leads is done at peak times.

Contacting all of our leads immediately with an email or text automation rather than manually. Tracking the calls and progress of each team member.

Easy to deploy solutions, no need to have an external developer.

Lack of some key integrations or customizations

Lead routing, scoring, forms, mktg emails.

The ability to track emails and measure data. Including comparing data between emails sent at different times, no matter how far apart they may have been sent. The ability to turn emails quickly into reports is a great feature that otherwise would have required several programs/softwares and hubspot really saves us a lot of time! I also really enjoy that Hubspot is constantly improving their systems and always updating products with new features. As well as accommodating challenges that users are facing and working to implement them across the board to make the overall user experience better. The help/customer service that they offer is always very informative and they'll actually work with you to ensure that you're being efficient and fully understand the capabilities of the Marketing hub!

It is difficult to share emails with non-hubspot users if you need external or team review and feedback. There is a very specific path that we are able to use that allows us to send links to a third party email sender, (part of our marketing includes sending emails through another platform to users on the specific program) or colleagues that are not in the hubspot system - so it's not to say that it is impossible, but it is a very delivate process that does not allow for much flexibility.

How to upsell our products to clients. With the marketing hub, you're able to see if the emails attributed to any sales - so it's an easier way to see if your emails were impactful or not. You can use a lot of what Hubspot recommends to better sell, as well as better personalize user journeys and customize workflows so your clients are receiving the most accurate and informative pieces to move them along their specific sales funnel.

It's all your email marketing, live chats and social media integrated under one roof and connected to the central crm

Can be expensive for large databases and some of the tools such as social media ones are only available for pro users

it allows me to use marketing, sales and automation tools all in the same place

HubSpot makes their platform so user friendly and the 24/7 global support for any questions is always great. The training in HubSpot academy is also great in understanding how to get the best use of the platform.

There’s a few features that need improvement. There are some beta features that pop up sometimes that support is unaware of that should be mentioned if it so happens.

It works well for a large franchise system that is able to utilize the email marketing tool to fit their local demographic which has been a struggle on other email platforms. It also offers more features that other email platforms giving the customer the best and user friendly option.

I enjoy HubSpot Marketing Hub because it makes easier to complete all Marketing tasks in an efficiently and timely manner. I don't need to worry about finding individual tools for each specific task. I can manage my content in a monthly calendar, schedule it, prepare my newsletter, have automated email flows, and more. If I must choose a specific feature, I will go for the ability to create customized workflows. I can nurture my leads and provide awesome content to them just by setting up conditions.

By now, I just want that it has a better integration with Chatbots for social media. However, it is the best tool in the market as I can find a lot of features to complete my marketing tasks and have a high-level strategy.

I have been able to get all my leads information in a single place, so I can analyze them and match my content according to their stage on my funnel or buyer journey. It makes it a lot easier. Also, I enjoy scheduling social media post as I can work ahead of time without rushing the publication for each individual piece of content. Regarding SEO, I see that most recommendations are timely and effective. It helps to keep an eye on search engines rankings

This is the most intuitive software out there for CRM, marketing automation, sales pipeline management, and even online marketing and ticket processing. It puts everything you need to track regarding your prospects, clients, and their experiences in one place. Everything is easy to access and integrations are plentiful. I love that I can create a landing page, the form that goes on it and make sure contact records are updated/created as needed... all in one place. It is marketing magic. One of my favorite features is the integration with Zoom through a simple, 3-step workflow. I've been able to run several webinars a month, single-handedly, because of this integration feature on HubSpot. It's great that I can create everything I need for webinar registrations, attendance tracking, and follow-up, ALL within the HubSpot platform. We've developed a wonderful system to create lists for all webinar registrants, and then I manually mark all attendees on their contact records after the event so that we can look at a contact record and know what webinars they attended. It's been wonderful for ensuring all interested attendees get follow-up and helps us know what influences our sales, as well. The social media integrations are also fantastic! I write all our content a month in advance and schedule it all through HubSpot in bulk. That way, I never have to worry about posting day-by-day, and all my social media content is in one place to reference. The calendar feature is an added bonus. I like being able to see at a glance what is posting when, and it helps me identify potential gaps in our content scheduled. The ease of adding images, and the availability of stock photos, is also wonderful. And then when I'm creating my end of the month reports, I'm able to pull up the analytics directly in HubSpot and pull all the numbers I need on each of our social media platforms, right from the CRM.

The landing page creation in HubSpot is clunky and outdated. It's difficult to switch back and forth between templates and a new landing page to get it just right for the content you want to use. And you have to be a coder to edit the templates. HubSpot could take a few tips and tricks from Unbounce in this arena. If they improved their landing pages, I would have no complaints about the software. Another improvement that could be made is the addition of a tagging system for all contacts. Right now, we much segment leads with property values. It would be wonderful to be able to tag them at different stages to make it easier for us to create workflows based on their experiences and our communications with them on an individual level. This would help us create custom workflows based on a manual tagging system by our sales team. They would be able to tag contacts they are working with so that those individuals get put into the best possible follow-up funnel. I think this would help us improve our prospect and client communications and allow for further customization with follow-up and the prospect experience.

Before we implemented HubSpot, the sales pipeline was being tracked through Dynamics, which is basically just a glorified spreadsheet. The sales team was using this for HUNDREDS of clients, and the marketing team had no idea what any of our prospects and clients were experiencing in that sales funnel. Complex reports were created manually, often taking hours to complete each month to submit to the executive team. Now anyone can login to HubSpot, look up a contact, and see exactly where they are in the process and what communications they've received from our team. We've created all the custom reports we need, and these are updated in real time for us to pull whenever we need them. We are saving our team HOURS of back and forth communication on contacts and adding levels of insight to our buyer journey that we couldn't see before. It's revolutionizing our marketing and sales efforts and bringing us fully into the 21st century.

The convenience of HubSpot is that besides having all the latest best practices in marketing automation, the tool provides control to the marketer. You will have the possibility to customize the experience for your customer as much as you can imagine. Their learning centre is vast, and their customer service feels like part of your team. If you reach out to their customer service with a question, they will be devoted to answering your concern in the most professional and friendly manner. It's a pleasure talking to them. Finally, the tool is always evolving. So every so often, you will be delighted about discovering a new feature.

I can imagine they have certain limitations to include essential features in their mobile app, but I would love to see that happening in the future. HubSpot could also provide the user freedom to create properties that later could also be used in the tool. Similar to their market place. Their property tool is still a bit limited in comparison to other free online versions. Would be useful to provide more options to Super Admins in regards to access rights for the team.

Thanks to HubSpot, we can provide more personalised customer service to our clients. Before, our CRM was not connected to our marketing efforts. One more thing I've been able to solve with HubSpot is to help the sales team prioritize leads by adding a HubSpot score based on different interactions on our website.