Unclaimed: Are you working at Iconosquare?
Iconosquare Reviews: 4.5/5 — Highly Rated
Iconosquare is a SaaS social media management platform focused on analytics-first workflows. It provides profile and post analytics, reporting and dashboards, content scheduling and publishing, social listening and engagement (inbox/DMs), AI-assisted caption writing and content ideation, media library and collaboration workflows. Different plans offer varying data retention, white-label reporting, API access and dedicated customer success for agencies and enterprises.
| Company | Positive Iconosquare |
|---|---|
| Year founded | 2011 |
| Company size | 11-50 employees |
| Headquarters | Limoges, Nouvelle-Aquitaine, France |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Freelancer
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | Chat, Email/Help Desk, Knowledge Base |
| Training | Documentation |
| Languages | English |
Iconosquare Pros and Cons
- Strong analytics and reporting capabilities with detailed dashboards and history
- AI tools (caption writing, content ideation) streamline content creation
- Multiple social networks supported across plans
- Flexible user and profile scaling in higher tiers
- Dedicated Customer Success and priority support available for higher tiers
- Free plan is limited (2 profiles, 1 user, limited history, may exclude some networks)
- Pricing increases significantly as more users or profiles are required
- White-label, API and unlimited retention only available on higher tiers
- Integrations beyond Zapier are limited or not heavily documented
- No native ad campaign creation/management (only analytics for promoted posts)
Compare Iconosquare with other popular tools in the same category.
I use it almost daily for reporting and scheduling.
Nothing! It's so easy to use it's hard to dislike.
It helps us keep up with competitiors, compile analytics for reporting, and schedule posts across multiple platforms.
Permet facilement de programmer les posts sur les réseaux sociaux de mon entreprise et un seul clic, notamment grâce à leur fonction très pratiue de CrossPost ! Le SAV est également très réactif ce qui est un gros plus !
Possédant plusieurs comptes Instagram, il est dommage de ne pas pouvoir lier Instagram sans passer par un compte Facebook Business (qui lui n'accepte qu'un compte). Mais le soucis semble provenir de Meta...
Il m'as permet de planifier mes posts facilement et sur toutes mes plateformes me permettant de dégager du temps. Il permet également de suivre facilement les KPI des différents réseaux sociaux afin de suivre notre activité.
That is a very useful tool, very quick to learn about it and very complete
At first, we couldn't see the Reels data and comments from the community
Mainly to program my posts
Iconosquare nous sert au quotidien pour l'analyse de nos réseaux sociaux (notamment facebook instagram et linkedin) et la programmation sur Instagram.
Tout est conforme à nos attentes. Il n'y a rien que nous n'aimons pas
Aucun problème particulier ces derniers mois
I love how detailed the analytics are. It makes it so easy to find all of the information we need to keep track of how our page is performing.
This is more of a dislike of Instagram, but I initially thought we could schedule Stories through Iconosquare and that was one of the reasons we chose it. I was disappointed to find out that this was impossible, but that's not Iconosquare's fault. I would love it if this could become a feature in the future.
We need a place to go to track all of our Instagram analytics. The native platform isn't conducive to this at all, so we were looking for a platform that could provide this for us (including historical data). Iconosquare provides everything we need in spades.
Iconosquare est une plateforme claire et intuitive pour la gestion / planification / reporting sur les réseaux sociaux, ++ avec Instagram
Une amélioration est toujours possible pour le rubriquage des datas.
Il simplifie grandement le reporting pour analyser nos chiffres et notre stratégie sur les réseaux sociaux
It's so easy to navigate and the analytics are always on point.
That it doesn't provide Reels analytics.
It gives me information to track important data!
Iconosquare has a slick user interface and provides a meaningful amount of social media insights via their reporting/analytics functionality. They also support TikTok analytics which most other tools don't yet. I mostly use the tool for analytics but they have a very good social scheduler that is especially well suited to visual social networks like IG and Facebook. They also have a bunch of IG specific features such as hashtag lists which come in very useful.
It would be nice to see their conversations feature support Twitter but I understand real-time mentions/messages are tricky because of the price Twitter charges for it's API. Also, it would be nice to see LinkedIn support for their PDF/XLS report feature.
Being a small business owner, I rely on being able to jump into tools and get the data that I need fast. No messing around. No need to take a 3 month course to find data. Iconosquare's depth of data coupled with it's slick UI, makes this easy.
Easy to use, streamlined analytics, IG/FB/TT all in one place. It is super user friendly and I didn't have to spend a bunch of time on the platform learning how to do things.
Not a ton, the only thing I would say is some of the insights don't get super in-depth in iconosquare. Paid and organic are sometimes grouped together and we have had to figure out a way to separate them.
Iconosquare is helping us to make our social media strategy better. We actually moved from Hootsuite to them because Iconosquare gave us much better and more accurate data and was way easier to use.
Creating specific dashboards for your social media accounts is amazingly easy in Iconosquare. You can do it quickly and intuitively with just a drag-and-drop menu.
Sometimes there could be a slight difference in the numbers that Iconosquare shows on its metrics and those that you see on the platform, specifically on Facebook and Instagram.
As a consultant I can monitor various profiles for many of my clients in the same account, this is something I've been not able to do in other social media metric tools.
The usability of the platform, the insights, scheduling and approvals.
unable to schedule video, reels, carousels
workload for a small team is challenging, and iconosquare makes production easier.
The automatic posting feature. I also like the new content types that were added like reels. I also like the weekly and monthly reports.
The messaging feature is not that great and it's complicated.
Easy to post and you don't have to be available everyday to post manually.
Easy access to reporting and quick downloads of reports.
Sometimes we lose small amounts of data that are vital to reporting
Weekly reporting to show clients and investors
the random comment picker! i like using it for all the contests we do
not being able to filter but highest engagement
we like doing a lot of giveaways so the random comment picker is sooo helpful
The Instagram platform doesn't offer the best insights at all, which is why I use Iconosquare to evaluate the performance of the 15 brands I manage on Instagram. It provides all the insights I need within specific time frames, which is something Instagram is really lacking. I also like the content scheduling tool! However, I now use Facebook's Creator Studio so I don't need that as much with Iconosquare. Overall great platform. Very easy to navigate and pull insights from! I've adopted this tool at nearly every company I've worked at.
It would be nice to be able to compare insights between multiple pages.
Iconosquare helps me pull Instagram data so that I can provide results back to the marketing team.
The visual layout makes it easy to see results
There is nothing to dislike about Iconosquare.
We can keep track of our social media analytics without effort and compare them to previous months and years - with a couple of clicks.
Iconosquare offers the ability to auto-post single image and video posts, allowing a small Arts & Culture organization to have posts go out after-hours and on weekends. The media library is a great place to store some of your best photos for easy re-use. It offers great analytics to track the success of post engagement and provides a straightforward user interface.
You cannot auto-post carousels with multiple photos. Those posts must be manually posted with a reminder sent to your phone. The media libraries are not cross-platform within the scheduler, meaning you have to upload the photo to three separate media libraries for Facebook, Twitter, and Instagram scheduling.
Iconosquare offers in-depth analytics on what times of day are best to post, what hashtags are most popular, what posts have the best engagement and more. It also allows you to compare these analytics with previous periods quickly.
I have been using Iconosquare for a few years now and I can say it is one of the most convenient tools for social media management on the market. I would also like to place great emphasis on the amazing support Iconosquare has. Recently, I was faced with a problem but due to dedication, helpfulness and responsiveness, it was solved in no time.
There is nothing I would change, I am very satisfied with the service.
Social media scheduling and analytics.
You can visualize what your Instagram feed will look like prior to posting which is immensely helpful for a brand who focuses heavily on the style/design etc. of their content.
Occasionally the phone app doesn't work which can be frustrating.
Streamlining Instagram and Facebook posts. It saves us a lot of time.
Not provided
Not provided
Not provided
The stats presentations really easy to understand everything at the first look
Nothing maybe the price but if you wanna have a good service you need to pay for it ( but not too much ) ;-)
Keep my customers informed about campaigns we manage through Instagram
I love how easy Iconosquare is to navigate and find exactly what you are looking for. It is easy to customize date ranges and have the most accurate, up-to-date data to send to your team.
I dislike that I pay to use the service but only need to pull data from it weekly.
We are solving the business problem of knowing which posts are working well on Instagram and which posts are not working. It has been a benefit to see the breakdown of optimal posting times and user engagement.
It's visual! You can get alot of ideas from others' posts. And you can see whats happening around the world.
Not much really. I have had a tremendous amount of fun with this platform.
I can see Iconosquare allowing me to keep track of my audience but also reaching more potential customers or at least redirecting them to my website.
They offer a wide range of Instagram data.
Pricing can be difficult for small businesses.
Understand the performance of my accounts.
Iconosquare Pro is very easy to navigate and use. It is not difficult to learn and has clear descriptions if users need some extra help. Although it has the ability to show you lots of information, you get to choose what you want to see and what order you see it in. You can customise your view and control how and when you receive notifications. My favorite feature is the followers' feature. Knowing who I am gaining and losing, when they come and go, and whether I still follow them has helped me understand both my short term and long term viewer base much more. Second to that is the breakdown of engagement by day and hour especially since my viewership is split between multiple time zones.
Any of the issues I have had with Iconosquare were eliminated long ago.
Understanding the best times to post and what hashtags are working has proved the two most valuable features to me.
The Instagram tab feature for Facebook, and the easiness of the program makes it a go for advertisi
thats its only for instagram and not other social media
getting reach metrics is so much eassier
I love that I am able to use custom timeframes to go back and complete monthly analysis even after time has passed. I also love the multiple views of analytics and auto-export options.
Iconosquare goes so DEEP into analytics and they're so obsessed with what they do that sometimes it's difficult to select what's important and what translates across multiple platforms (beyond IG for reporting purposes). Their app is also not fully functional-- only for scheduling.
Instagram performance analysis, Instagram Scheduling.
I love the time this program has saved me! I am being informed daily on how my instagram is growing and the things that are helping build the account and also negatively affected my account. I think this product has allowed me to spend less time in front of my computer and more time doing what I LOVE!
I have been using this for a few months and have not found something that I feel I dislike.
I am realizing the best times to post as well as what content gets the most reaction! WHICH IS AMAZING!
My 9-5 world runs on metrics, performance, quality, and integrity as an indicator of how well a system is... or isn't. Iconosquare gets high marks in all of those areas. Their team provides consistent and patient customer service. While I'm still working through understanding how best to use all the analytics they provide to grow several personal brands, I can honestly say from what I've seen so far they are the gold standard.
I previously disliked not knowing when training was occuring, but they recently upgraded their webinar sessions to a calendar where you can choose when to sign up. I guess 1 dislike maybe managing multiple account plans. I wish there was 1 set price for multiple accounts. However, currently I maintain those accounts at different plan levels so I'm a little torn on whether 1 set plan would work- decisions, decisions
I'm specifically looking at growing my followers, understanding their behavior through proper posting times and engagements, and honing in on what matters to them most. The benefit for me is I can manage my accounts and automate reporting to my team. An additional benefite is Iconosquare doesn't require having a FB or IG Business account to manage my analytics.
All features available on the software are great, but what I mostly like is that the team out there they keep racing their own capacities to present the best of the best.
Nothing :) it is all perfect; really there is no feature which I dislike, even at customer level .. I like the professional way of interaction
A Lot of Instagram analysis which long back was hard to discover. A Great Digital Marketing tool.