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Iconosquare Social Media Management Software logo
Iconosquare
Analytics-first social media management.
4.5

( 119 )

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Iconosquare Reviews: 4.5/5 — Highly Rated

Iconosquare Overview
What is Iconosquare?

Iconosquare is a SaaS social media management platform focused on analytics-first workflows. It provides profile and post analytics, reporting and dashboards, content scheduling and publishing, social listening and engagement (inbox/DMs), AI-assisted caption writing and content ideation, media library and collaboration workflows. Different plans offer varying data retention, white-label reporting, API access and dedicated customer success for agencies and enterprises.

Company Positive Iconosquare
Year founded 2011
Company size 11-50 employees
Headquarters Limoges, Nouvelle-Aquitaine, France
Iconosquare Categories on Findstack
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Ask Questions about Iconosquare
What Iconosquare is best for?
How does Iconosquare compare to Zoho Social?
What are the pros and cons of Iconosquare?
Iconosquare Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Freelancer
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support Chat, Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Iconosquare Pros and Cons
Pros
  • Strong analytics and reporting capabilities with detailed dashboards and history
  • AI tools (caption writing, content ideation) streamline content creation
  • Multiple social networks supported across plans
  • Flexible user and profile scaling in higher tiers
  • Dedicated Customer Success and priority support available for higher tiers
Cons
  • Free plan is limited (2 profiles, 1 user, limited history, may exclude some networks)
  • Pricing increases significantly as more users or profiles are required
  • White-label, API and unlimited retention only available on higher tiers
  • Integrations beyond Zapier are limited or not heavily documented
  • No native ad campaign creation/management (only analytics for promoted posts)
Iconosquare Features
Ad account / paid ads data via API
Ad campaign creation / boosting posts
Ad campaign creation / management
Ad Campaign Management
Ad campaign management / paid ads
Advanced listening / web & news keyword monitoring
AI / content assistance
AI-powered content assistance
AI-powered content tools / ideation
Analytics and Reporting
Analytics (impressions, reach, engagement, followers)
Analytics & reporting (post, profile, trends)
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 03, 2026
Iconosquare Social Media Management Software logo
119 Iconosquare Reviews
4.5 out of 5
Enterprise (> 1000 emp.)
Dec 21, 2023
 Source
Overall Rating:
5.0
Emily F. avatar
Emily F.
Communications Specialist
Share
"LOVE IT!"
What do you like best about Iconosquare?

I use it almost daily for reporting and scheduling.

What do you dislike about Iconosquare?

Nothing! It's so easy to use it's hard to dislike.

What problems is Iconosquare solving and how is that benefiting you?

It helps us keep up with competitiors, compile analytics for reporting, and schedule posts across multiple platforms.

Mid Market (51-1000 emp.)
May 02, 2023
 Source
Overall Rating:
5.0
Baptiste M. avatar
Baptiste M.
Consultant Indépendant
Share
"Performant et simple d'utilisation"
What do you like best about Iconosquare?

Permet facilement de programmer les posts sur les réseaux sociaux de mon entreprise et un seul clic, notamment grâce à leur fonction très pratiue de CrossPost ! Le SAV est également très réactif ce qui est un gros plus !

What do you dislike about Iconosquare?

Possédant plusieurs comptes Instagram, il est dommage de ne pas pouvoir lier Instagram sans passer par un compte Facebook Business (qui lui n'accepte qu'un compte). Mais le soucis semble provenir de Meta...

What problems is Iconosquare solving and how is that benefiting you?

Il m'as permet de planifier mes posts facilement et sur toutes mes plateformes me permettant de dégager du temps. Il permet également de suivre facilement les KPI des différents réseaux sociaux afin de suivre notre activité.

Mid Market (51-1000 emp.)
Apr 20, 2023
 Source
Overall Rating:
5.0
MC
Mishelle C.
Founder
Share
"It is a very easy going tool, it helped me in my networks analysis very well"
What do you like best about Iconosquare?

That is a very useful tool, very quick to learn about it and very complete

What do you dislike about Iconosquare?

At first, we couldn't see the Reels data and comments from the community

What problems is Iconosquare solving and how is that benefiting you?

Mainly to program my posts

Enterprise (> 1000 emp.)
Jan 23, 2023
 Source
Overall Rating:
5.0
GB
Guillaume B.
Responsable Du Pôle Digital
Share
"Un logiciel indispensable"
What do you like best about Iconosquare?

Iconosquare nous sert au quotidien pour l'analyse de nos réseaux sociaux (notamment facebook instagram et linkedin) et la programmation sur Instagram.

What do you dislike about Iconosquare?

Tout est conforme à nos attentes. Il n'y a rien que nous n'aimons pas

What problems is Iconosquare solving and how is that benefiting you?

Aucun problème particulier ces derniers mois

Small Business (50 or fewer emp.)
Dec 31, 2022
 Source
Overall Rating:
5.0
DG
Dalton G.
Media Coordinator
Share
"Iconosquare is the best way to track analytics for Instagram."
What do you like best about Iconosquare?

I love how detailed the analytics are. It makes it so easy to find all of the information we need to keep track of how our page is performing.

What do you dislike about Iconosquare?

This is more of a dislike of Instagram, but I initially thought we could schedule Stories through Iconosquare and that was one of the reasons we chose it. I was disappointed to find out that this was impossible, but that's not Iconosquare's fault. I would love it if this could become a feature in the future.

What problems is Iconosquare solving and how is that benefiting you?

We need a place to go to track all of our Instagram analytics. The native platform isn't conducive to this at all, so we were looking for a platform that could provide this for us (including historical data). Iconosquare provides everything we need in spades.

Small Business (50 or fewer emp.)
Dec 19, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Une plateforme claire et intuitive"
What do you like best about Iconosquare?

Iconosquare est une plateforme claire et intuitive pour la gestion / planification / reporting sur les réseaux sociaux, ++ avec Instagram

What do you dislike about Iconosquare?

Une amélioration est toujours possible pour le rubriquage des datas.

What problems is Iconosquare solving and how is that benefiting you?

Il simplifie grandement le reporting pour analyser nos chiffres et notre stratégie sur les réseaux sociaux

Small Business (50 or fewer emp.)
Sep 08, 2022
 Source
Overall Rating:
5.0
Jocelyne S. avatar
Jocelyne S.
Social Media Manager
Share
"Love how easy it is to navigate!"
What do you like best about Iconosquare?

It's so easy to navigate and the analytics are always on point.

What do you dislike about Iconosquare?

That it doesn't provide Reels analytics.

What problems is Iconosquare solving and how is that benefiting you?

It gives me information to track important data!

Small Business (50 or fewer emp.)
Aug 12, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Social media analytics made simple"
What do you like best about Iconosquare?

Iconosquare has a slick user interface and provides a meaningful amount of social media insights via their reporting/analytics functionality. They also support TikTok analytics which most other tools don't yet. I mostly use the tool for analytics but they have a very good social scheduler that is especially well suited to visual social networks like IG and Facebook. They also have a bunch of IG specific features such as hashtag lists which come in very useful.

What do you dislike about Iconosquare?

It would be nice to see their conversations feature support Twitter but I understand real-time mentions/messages are tricky because of the price Twitter charges for it's API. Also, it would be nice to see LinkedIn support for their PDF/XLS report feature.

What problems is Iconosquare solving and how is that benefiting you?

Being a small business owner, I rely on being able to jump into tools and get the data that I need fast. No messing around. No need to take a 3 month course to find data. Iconosquare's depth of data coupled with it's slick UI, makes this easy.

Mid Market (51-1000 emp.)
Jul 06, 2022
 Source
Overall Rating:
5.0
PD
Peyton D.
Tik Tok Lead
Share
"Very helpful!"
What do you like best about Iconosquare?

Easy to use, streamlined analytics, IG/FB/TT all in one place. It is super user friendly and I didn't have to spend a bunch of time on the platform learning how to do things.

What do you dislike about Iconosquare?

Not a ton, the only thing I would say is some of the insights don't get super in-depth in iconosquare. Paid and organic are sometimes grouped together and we have had to figure out a way to separate them.

What problems is Iconosquare solving and how is that benefiting you?

Iconosquare is helping us to make our social media strategy better. We actually moved from Hootsuite to them because Iconosquare gave us much better and more accurate data and was way easier to use.

Small Business (50 or fewer emp.)
Jun 08, 2022
 Source
Overall Rating:
5.0
RU
Rogelio H. U.
Senior Consultant Digital Transformation
Share
"Iconosquare is a complete and affordable tool to measure your social media efforts."
What do you like best about Iconosquare?

Creating specific dashboards for your social media accounts is amazingly easy in Iconosquare. You can do it quickly and intuitively with just a drag-and-drop menu.

What do you dislike about Iconosquare?

Sometimes there could be a slight difference in the numbers that Iconosquare shows on its metrics and those that you see on the platform, specifically on Facebook and Instagram.

What problems is Iconosquare solving and how is that benefiting you?

As a consultant I can monitor various profiles for many of my clients in the same account, this is something I've been not able to do in other social media metric tools.

Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fantastic tool for a small team"
What do you like best about Iconosquare?

The usability of the platform, the insights, scheduling and approvals.

What do you dislike about Iconosquare?

unable to schedule video, reels, carousels

What problems is Iconosquare solving and how is that benefiting you?

workload for a small team is challenging, and iconosquare makes production easier.

Small Business (50 or fewer emp.)
Dec 13, 2021
 Source
Overall Rating:
5.0
MF
Maxime F.
Marketing Coordinator
Share
"Great tool"
What do you like best about Iconosquare?

The automatic posting feature. I also like the new content types that were added like reels. I also like the weekly and monthly reports.

What do you dislike about Iconosquare?

The messaging feature is not that great and it's complicated.

What problems is Iconosquare solving and how is that benefiting you?

Easy to post and you don't have to be available everyday to post manually.

Mid Market (51-1000 emp.)
Dec 09, 2021
 Source
Overall Rating:
5.0
Stuart H. avatar
Stuart H.
Social Media Specialist
Share
"Stuart's Review"
What do you like best about Iconosquare?

Easy access to reporting and quick downloads of reports.

What do you dislike about Iconosquare?

Sometimes we lose small amounts of data that are vital to reporting

What problems is Iconosquare solving and how is that benefiting you?

Weekly reporting to show clients and investors

Mid Market (51-1000 emp.)
Dec 09, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My one account does get logged out every few weeks but that's okay!"
What do you like best about Iconosquare?

the random comment picker! i like using it for all the contests we do

What do you dislike about Iconosquare?

not being able to filter but highest engagement

What problems is Iconosquare solving and how is that benefiting you?

we like doing a lot of giveaways so the random comment picker is sooo helpful

Mid Market (51-1000 emp.)
Dec 08, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing social media analytics tool"
What do you like best about Iconosquare?

The Instagram platform doesn't offer the best insights at all, which is why I use Iconosquare to evaluate the performance of the 15 brands I manage on Instagram. It provides all the insights I need within specific time frames, which is something Instagram is really lacking. I also like the content scheduling tool! However, I now use Facebook's Creator Studio so I don't need that as much with Iconosquare. Overall great platform. Very easy to navigate and pull insights from! I've adopted this tool at nearly every company I've worked at.

What do you dislike about Iconosquare?

It would be nice to be able to compare insights between multiple pages.

What problems is Iconosquare solving and how is that benefiting you?

Iconosquare helps me pull Instagram data so that I can provide results back to the marketing team.

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, with clear and concise reports."
What do you like best about Iconosquare?

The visual layout makes it easy to see results

What do you dislike about Iconosquare?

There is nothing to dislike about Iconosquare.

What problems is Iconosquare solving and how is that benefiting you?

We can keep track of our social media analytics without effort and compare them to previous months and years - with a couple of clicks.

Small Business (50 or fewer emp.)
Apr 13, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Iconosquare is a One-Stop Solution to Social Media Management"
What do you like best about Iconosquare?

Iconosquare offers the ability to auto-post single image and video posts, allowing a small Arts & Culture organization to have posts go out after-hours and on weekends. The media library is a great place to store some of your best photos for easy re-use. It offers great analytics to track the success of post engagement and provides a straightforward user interface.

What do you dislike about Iconosquare?

You cannot auto-post carousels with multiple photos. Those posts must be manually posted with a reminder sent to your phone. The media libraries are not cross-platform within the scheduler, meaning you have to upload the photo to three separate media libraries for Facebook, Twitter, and Instagram scheduling.

What problems is Iconosquare solving and how is that benefiting you?

Iconosquare offers in-depth analytics on what times of day are best to post, what hashtags are most popular, what posts have the best engagement and more. It also allows you to compare these analytics with previous periods quickly.

Small Business (50 or fewer emp.)
Mar 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great service and amazing support!"
What do you like best about Iconosquare?

I have been using Iconosquare for a few years now and I can say it is one of the most convenient tools for social media management on the market. I would also like to place great emphasis on the amazing support Iconosquare has. Recently, I was faced with a problem but due to dedication, helpfulness and responsiveness, it was solved in no time.

What do you dislike about Iconosquare?

There is nothing I would change, I am very satisfied with the service.

What problems is Iconosquare solving and how is that benefiting you?

Social media scheduling and analytics.

Small Business (50 or fewer emp.)
Mar 11, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform for quick social management - for visual users"
What do you like best about Iconosquare?

You can visualize what your Instagram feed will look like prior to posting which is immensely helpful for a brand who focuses heavily on the style/design etc. of their content.

What do you dislike about Iconosquare?

Occasionally the phone app doesn't work which can be frustrating.

What problems is Iconosquare solving and how is that benefiting you?

Streamlining Instagram and Facebook posts. It saves us a lot of time.

Mid Market (51-1000 emp.)
Mar 06, 2020
 Source
Overall Rating:
5.0
Dan S. avatar
Dan S.
Fleet Operations Manager
Share
"Simply an awesome tool to help maximize your Instagram impact "
What do you like best about Iconosquare?

Not provided

What do you dislike about Iconosquare?

Not provided

What problems is Iconosquare solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Dec 05, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instagram KPI's Presentation "
What do you like best about Iconosquare?

The stats presentations really easy to understand everything at the first look

What do you dislike about Iconosquare?

Nothing maybe the price but if you wanna have a good service you need to pay for it ( but not too much ) ;-)

What problems is Iconosquare solving and how is that benefiting you?

Keep my customers informed about campaigns we manage through Instagram

Mid Market (51-1000 emp.)
Nov 17, 2017
 Source
Overall Rating:
5.0
JF
Jennifer L. F.
Pr And Marketing Specialist
Share
"User-Friendly Experience"
What do you like best about Iconosquare?

I love how easy Iconosquare is to navigate and find exactly what you are looking for. It is easy to customize date ranges and have the most accurate, up-to-date data to send to your team.

What do you dislike about Iconosquare?

I dislike that I pay to use the service but only need to pull data from it weekly.

What problems is Iconosquare solving and how is that benefiting you?

We are solving the business problem of knowing which posts are working well on Instagram and which posts are not working. It has been a benefit to see the breakdown of optimal posting times and user engagement.

Small Business (50 or fewer emp.)
Oct 27, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great social media tool!"
What do you like best about Iconosquare?

It's visual! You can get alot of ideas from others' posts. And you can see whats happening around the world.

What do you dislike about Iconosquare?

Not much really. I have had a tremendous amount of fun with this platform.

What problems is Iconosquare solving and how is that benefiting you?

I can see Iconosquare allowing me to keep track of my audience but also reaching more potential customers or at least redirecting them to my website.

Small Business (50 or fewer emp.)
Oct 19, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Most complete and user friendly"
What do you like best about Iconosquare?

They offer a wide range of Instagram data.

What do you dislike about Iconosquare?

Pricing can be difficult for small businesses.

What problems is Iconosquare solving and how is that benefiting you?

Understand the performance of my accounts.

Small Business (50 or fewer emp.)
Sep 06, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Recommendation from non-techy person"
What do you like best about Iconosquare?

Iconosquare Pro is very easy to navigate and use. It is not difficult to learn and has clear descriptions if users need some extra help. Although it has the ability to show you lots of information, you get to choose what you want to see and what order you see it in. You can customise your view and control how and when you receive notifications. My favorite feature is the followers' feature. Knowing who I am gaining and losing, when they come and go, and whether I still follow them has helped me understand both my short term and long term viewer base much more. Second to that is the breakdown of engagement by day and hour especially since my viewership is split between multiple time zones.

What do you dislike about Iconosquare?

Any of the issues I have had with Iconosquare were eliminated long ago.

What problems is Iconosquare solving and how is that benefiting you?

Understanding the best times to post and what hashtags are working has proved the two most valuable features to me.

Small Business (50 or fewer emp.)
Sep 05, 2017
 Source
Overall Rating:
5.0
GF
Gabriela F.
Media Planner
Share
"Instagram best friend"
What do you like best about Iconosquare?

The Instagram tab feature for Facebook, and the easiness of the program makes it a go for advertisi

What do you dislike about Iconosquare?

thats its only for instagram and not other social media

What problems is Iconosquare solving and how is that benefiting you?

getting reach metrics is so much eassier

Mid Market (51-1000 emp.)
Aug 23, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wonderful platform for Instagram, showing promise for Facebook"
What do you like best about Iconosquare?

I love that I am able to use custom timeframes to go back and complete monthly analysis even after time has passed. I also love the multiple views of analytics and auto-export options.

What do you dislike about Iconosquare?

Iconosquare goes so DEEP into analytics and they're so obsessed with what they do that sometimes it's difficult to select what's important and what translates across multiple platforms (beyond IG for reporting purposes). Their app is also not fully functional-- only for scheduling.

What problems is Iconosquare solving and how is that benefiting you?

Instagram performance analysis, Instagram Scheduling.

Small Business (50 or fewer emp.)
Jun 23, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing Product"
What do you like best about Iconosquare?

I love the time this program has saved me! I am being informed daily on how my instagram is growing and the things that are helping build the account and also negatively affected my account. I think this product has allowed me to spend less time in front of my computer and more time doing what I LOVE!

What do you dislike about Iconosquare?

I have been using this for a few months and have not found something that I feel I dislike.

What problems is Iconosquare solving and how is that benefiting you?

I am realizing the best times to post as well as what content gets the most reaction! WHICH IS AMAZING!

Enterprise (> 1000 emp.)
Jun 01, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"To Iconosquare, With Love"
What do you like best about Iconosquare?

My 9-5 world runs on metrics, performance, quality, and integrity as an indicator of how well a system is... or isn't. Iconosquare gets high marks in all of those areas. Their team provides consistent and patient customer service. While I'm still working through understanding how best to use all the analytics they provide to grow several personal brands, I can honestly say from what I've seen so far they are the gold standard.

What do you dislike about Iconosquare?

I previously disliked not knowing when training was occuring, but they recently upgraded their webinar sessions to a calendar where you can choose when to sign up. I guess 1 dislike maybe managing multiple account plans. I wish there was 1 set price for multiple accounts. However, currently I maintain those accounts at different plan levels so I'm a little torn on whether 1 set plan would work- decisions, decisions

What problems is Iconosquare solving and how is that benefiting you?

I'm specifically looking at growing my followers, understanding their behavior through proper posting times and engagements, and honing in on what matters to them most. The benefit for me is I can manage my accounts and automate reporting to my team. An additional benefite is Iconosquare doesn't require having a FB or IG Business account to manage my analytics.

Small Business (50 or fewer emp.)
Apr 30, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Iconosquare is the Best"
What do you like best about Iconosquare?

All features available on the software are great, but what I mostly like is that the team out there they keep racing their own capacities to present the best of the best.

What do you dislike about Iconosquare?

Nothing :) it is all perfect; really there is no feature which I dislike, even at customer level .. I like the professional way of interaction

What problems is Iconosquare solving and how is that benefiting you?

A Lot of Instagram analysis which long back was hard to discover. A Great Digital Marketing tool.