Instapage Reviews: 4.3/5 — Solid Choice

After trying out several landing page builders, Instapage continues to stand in a class of its own from ease of use in building pages, analytics and testing. It's generally lag-free and is intuitive enough for beginners and non-technical folks to ramp up quickly, while offering customization for those who want it. I particularly like the rapid A/B testing available that makes it so easy to do quick, simple marketing tests and requires very little back and forth between tech, design, and marketing. It's well designed for lead-gen ad campaigns and integrates well with Facebook and Google.

There are a few cons/areas for improvement that stand out: 1) The pricing has gotten pretty insane and unfortunately is pushing the realm of "for enterprise only." 2) While mobile-friendly, Instapage still shines best on desktop instances. Would love to see additional features that enable building mobile-first experiences (e.g., hamburger bar for navigation, templates that optimize for mobile). 3) Ability to upload custom fonts.

As far as marketing tools go, Instapage is one I always recommend brands have in their arsenal. Landing pages can be invaluable in spinning up quick instances/tests before investing in resources and time to build out full-on web experiences. My biggest painpoint with Instapage is customizing it to best fit mobile

Instapage is a great tool to quickly create landingpages. I have been working with it for the past 3 years and changed on how I approach testing new product ideas. The editor is easy to understand for beginners, but powerful enough to create landingpages that really stand out. I also like the integration with zapier that opens up great possibilities for automating how you deal with new leads. Further, thanks to the tagmanager support it is really easy to set up tracking and the addition of the GDPR-Cookie Policy made life much easier for companies in the European Union. What I also really like is the possibility to personalize the content based on URL Parameters. It would be great to also have this option for images to make it even more personalized. Support at Instapage is actually great!

To be honest, I used to love instapage and recommended it to every client I worked with and every startup I knew. However in the recent half a year it feels like they went into the wrong direction: - the pricing is becoming a bit crazy. - this has probably to do with the constant addition of new features that in my honest opnion are not so valuable. I would be happy to have the "old" instapage, just a simple A/B testing landingpage tool with Zapier integration for a decent price. (also because I don't profit from all the cool new stuff, it only starts at higher pricing tiers, for the average user it just became clunky) - By adding all the new features the editor got really slow and buggy, some times saving and updating your landing page becomes a half-day job when it used to be a 2 minute task. don't get me wrong I really, really like instapage and I am using it almost every day, I just think they are heading in a wrong direction.

- Creating quick A/B testing landingpages for my own projects and for clients. - We use it to test business ideas, product features and for big lead generation ad campaigns. - By connecting it with Zapier, we managed to create complex user journeys to increase our conversion rates.

The drag and drop interface allows landing pages for campaigns to built quickly and with limited technical knowledge. I'd found that developing pages manually for campaigns was slow, and changing elements without a CMS meant that we could not launch anything in a timely manner. Instapage fixes that, and throws in a/b and some testing to ensure you can impoverish conversion of any new activity.

We tend to use tracking in Google analytics, rather than using the built in analytics. However this does ensure that any user can quickly see how many visits or responses a page has received.

Bottlenecks from manually building campaign landing pages, as well as launching a/b split tests from search adverts. We also build lead generation pages with no technical setup needed.

Instapage is a very balanced tool for Landing creation. Features that I like the most is the easiness for anyone to create a full landing page, in general, the interface and UX are very friendly so anyone with no technical skills can build an entire website, this is useful because you save programmers for complex stuff. Nowadays Instapage has built nice features as global blocks for headers and footers that save you a ton of time, the other big feature is that with a regular subscription you can add tons of pages and domains.

Even though Instapage has improved a lot its User Interface and is lovely, I have to say that still, the response of the entire site is super slow. I mean you have to wait a lot when navigating between landing page listing to preview to the editor. a second issue and is somehow related is that you don't really know when the instapage has logged out you, basically the typical 90s issue that you keep working save your progress or update your progress and suddenly you realize Instapage logged you out like 30 minutes before and you have to redo your work.

Basically, we do entire websites for our products that in most of cases users only check information on the website if they want to use our products they have to download an app. As mentioned before you can focus in developing your product not in developing a website. Other useful features are the posibility of doing A/B testing, it has nice integrations with google analytics, google ads, facebook manager and last but not least it is possible to put HTML which is useful for deep integrations with jotform, zapier, etc.

It's easy to build fast, beautiful sites. Also, global blocks are very helpful for bigger projects. The page loading time is, in my opinion, one of the best from all landing page builder.

Instapage could improve the mobile view. It's sometimes a lot of work to handle the mobile version from a site because it's generated an automatic suggestion of how it could look, but this is in 10 from 10 cases, not usable. Also, the pricing for the Enterprise package is still very expensive. In my case, the only reason to go away from Instapage could be the pricing point for now.

We create online experiences for our customers and create funnels. Instapage also helps us e.g., to collect leads and transmit them to another external system. It works fine with Zapier and other solutions, but also an URL-Redirect and other more complex thinks can be done.

The platform is intuitive and easy to use, but also advanced enough that your designs aren't too limited. The integrations are very strong and it is super easily inserted into our marketing stack - this is why we use Instapage. The AdMap provides great insight into how you can increase conversions post-click by increasing search relevancy on Google. I look forward to a similar feature being announced for Facebook. The pre-created templates are great for inspiration and if you needed to, you could use them to pump out a landing page in probably about 30 minutes.

I've used enterprise features with a client in the past, and certain features are incredibly useful, but the price of enterprise is a bit too high to justify unless you're a SAAS company or building 5+ pages per day for clients. The AdMap feature becomes instantly more valuable if you do have an enterprise license. I wish global blocks were available at a mid-level tier (agency tier?). Lastly, the builder is good for building a suite of landing pages, but you're likely not going to create a mind-blowing design on Instapage without knowledge of CSS - but that is a pro/con of platform that you can build LPs at scale. Forms on instapage are great and easy to use/create, but they could be improved by adding phone number fields (for mobile) and long-text fields get shrunk a ton on the mobile version - it's unclear if there's a way to fix that.

Insertion into our marketing stack - Instapage integrates really well Feedback with our clients - the preview/comment tool is excellent Speed of creating landing pages - probably cuts dev time down by 50-80% Sub-accounts makes it an easy process to onboard a new client and get LP design rolling

What I enjoy most about Instapage is that it is a very easy to use platform, which has a modern user interface, it is very easy to navigate and highly intuitive, thanks to this incredible tool we have the possibility to create, customize and optimize post-click experiences to scale safely, easily and quickly and without the need to be an expert or a high-level developer, it is also worth noting that Instapage is a versatile tool which has a large number of tools and functionalities which give us the possibility to optimize our website for search engines, test pages using a / B testing tools and collect user data through forms, thus making it much more efficient and creating landing pages for the highest quality.

I do not have any type of complaints about this tool, thanks to Instanpage we can create a landing page safely, effectively, easily and quickly, in addition this tool puts at our fingertips a large set of predesigned tools, features and templates that make us life much easier, On the other hand it is worth noting that this tool has a collaborative work function which allows us to work together with multiple users allowing them to view, edit and comment on landing pages and campaigns before they are published.

Instapage has a modern user interface which is very easy to navigate and highly intuitive, this gives users of all levels the ability to create, customize and optimize post-click experiences to scale safely, easily and fast, also thanks to its wide range of tools and functionalities we have the possibility to optimize our website for search engines, test pages using a / B testing tools and collect user data through forms, thus achieving a lot More efficient and create landing pages of the highest quality, Instanpage is a versatile and very flexible tool since it can be effectively integrated with other applications, whether they are advertising, analytics, CRM tools or email marketing tools, webinars or chat.

Instapage is very userful for A/B tests and create very easily multiple landing pages without any graphic skills.

Categorization with Groups of landing pages is not sufficient, I would create also labels

Before Instapage the creation of the danding pages took a long time becuase I had to ask to design and IT departments; now I can create quickly all the pages I need.

I do not have experience with any coding languages, so I love Instapage because I can build complex landing pages with basic drag-and-drop tools. My favorite features: - Instablocks, (new feature!!) which allows you to build a landing page from a series of blocks. Block Templates can be inserted and then edited on any landing page. Blocks saved as Global Blocks update across the board, i.e. if you have a footer set as a Global Block when you update a link in the footer, it updates on all landing pages with that block. - Integrations; you can integrate forms on your landing page with quite the handful of software (ex. MailChimp, Salesforce, Google Ads, etc) - Ease of adding images, customization, and changing landing page URLs

A few things my team struggles with on Instapage: - Limiting Integrations; you can only integrate forms to one source at a time. We would prefer to have more than one form on a landing page, so we've had to work around that. - Video Limitations; currently you can only embed YouTube videos to landing pages. - Random updates; lately Instapage has made a few simple tweaks that temporarily throw us off.

Getting information to our customers in a simple, fully customized, and presentable fashion. We love being able to keep a few of our landing pages not searchable, as the information is private to certain users.

The templates are beautiful and easy to build, what I like most is that it has many functions to put its analysis codes so you can track anything, it has many functions to create impressive landing pages, I love the possibility of publishing so many pages Target as you wish, the designs are super easy to use, their templates are powerful and the drag and drop system is so easy that anyone can use it, in addition, you can make different versions for mobile devices in front of desktop computers, easy to combine Easy-to-place sales pages and colors are friendly.

Unfortunately, mobile design is bad, also because the cost factor is a small concern and the tool may seem a bit awkward at times, I could definitely say that Instapage is not the cheapest landing page generator in the market if you have a reduced budget.

Instapage to create different landing pages aimed at different customer segments to different ads, Instapage helped me create home pages without any necessary code, it is probably one of the best options if what you need is a landing page service and not Have a lot of budget.

Being able to save and reuse blocks is so useful!

With the core package you can only have up to 30 published pages, the next step up is an enterprise plan that adds lots of extra features and has a custom price. We only need extra pages, not any of the other features.

Creating landing pages is so easy. Drag and drop interface, option to add your own fonts and lots of other customisable features. Lots of templates to choose from for some inspiration or you can create from scratch. Wordpress integration so publishing landing pages on our website is super easy.

In a few minutes, you can configure a page, it has a wide variety of functions, you have the option of adding custom codes to include them, it is easy to link to other pages, it is a very versatile platform and with very good templates that adapt to your creativity .

Customer service has been a big problem for me, it takes a long time to respond and help any user, it's something that subtracts points.

I want to work on the scale to increase the destiny of my website, until one day I ran into Instapage and it was great, it helped me a lot at the beginning of my work.

What I like most about Instapage is that your visual A / B test editor has many customization options, it helps me a lot, other things that I love is the wide range of designs it has and how easy it is to use.

You have many positive things, but I think one of the things to improve is your customer service leaves a lot to be desired, your response time is very slow and your Livechat never helps you at all, I think those are the negative points of Instapage.

It helped me not to depend on IT support and to develop pages without your help and to do it effectively

You really do not need to have great experience to use this platform, you have many templates to use, in 5 minutes you can configure a page, and at other times create a mobile version, since the A and B test are available, a lot of information is received By email, I love Instapage and that I managed to create several pages in a very short time pleasing all my clients

I need to include a little more templates, and it is not necessary to enter CSS to edit so many things, I would like it to be easier in some options, since sometimes I get involved in the editions, and I do not find any option that I help

All the functions that include improving my way of creating web pages, and I have seen a great change in my work agency and I see many clients satisfied

It made it super easy to build sites for my business. recommended

it takes a little time to get used to using the software

helps me save time

You can create a landing page in a few minutes and integrate it with a lot of marketing tools.

I use it everyday and there's nothing i would change

Landing pages creation without using code

The usability. I took some time to understand the platform but then it was like I was using Canva like super easy platform for making my app install landing page. The best feature is the creation of mobile friendly page. It just took me few changes after regenerating the page and my mobile version of the page was ready in no time.

To resize images and the button dimensions, I had to go back to the desktop edit page and regenerate the mobile page. We can't resize the images and button dimensions in mobile page.

My overall experience with Instapage was very satisfying. I made my first landing page for the app install and signup campaign and the team lead was surprised with the conversion ratios! The conversion ratios had nearly doubled in the very first campaign.

In-page chat makes support so f****ing easy.

N/A - I honestly don't have anything negative to say at this point

We need quick, burner webpages to test different CTAs, form flows, etc. Instapage makes editing and collaboration easy.

I like that I can best manage my ads with this program, increase clicks, increase traffic and bring a wider audience to my page using key details to increase clicks.

I wish I could use it on other social media sites.

Business problems solved include better management of my social media traffic, use, clicks. My ads have seen a increase in engagement, as well. For agencies, it solves problems with ROI, page performance, and it lowers my CPA.

easy to use and very intuitive. ``````````````````

the cost and being forced to upgrade. I went with Instapage because of pricing, clickfunnels was getting too expensive, but now Instapage's pricing is getting close to and over CF pricing. So I will have to make a decision whether to stay or not.

I am using IP for all my capture pages and sales pages. The benefit is that it is super easy to put together a page. I want to start using A/B testing, but can't spend the money to upgrade right now.

HTML editor, templates, analytics, quick deployment

The invoicing system is manual but an easy fix.

Driving traffic to non-vanity URL pages. This is a good solution for those that need something more robust, responsive and agile as a solution to using a full website. Great for campaigns.

It is a very easy tool to use to quickly put up landing pages and do split test to see what works best.

I wish it actually had an autoresponse system built into it and texting, however; it is compatible with various systems that do that very well and if you already have a autoresponder in place it's difficult with most companies to move your list.

Getting new home buyer leads for my mortgage business. The split testing and the quick set up has been the most important features to me, not to mention Mobile Friendly which is a must these days.

I like the speed of page creation and management of digital downloads on form submissions.

There is no tablet sized UI options. There are times when certain content sections demand it. Also, not allowing more than a couple font weights is frustrating.

Landing pages for adwords and internal marketing campaigns. Ease of use, quick to deployment, easy analytics snapshot

The fact that it allows me to respond quickly to my leads.

There isn't anything I don't like. I have only been using it for a couple of moths

Lead conversion

Easy creation of multiple landing pages

No embedding pages on outside domains, only on subdomains of instapage

Testing of website conversions

Easy to build, test, and deploy. We use it for all our paid campaigns.

No ability for AMP pages. We would like to have AMP as an option for paid amp ppc extention.

Paid media (PPC) landing pages.

It's so simple to use and it allows you to everything you would need on a landing page builder. Desktop/ Mobile customization, Easy to use templates, tracking code embed, easy integration to any CRM, page analytics, A/B split test

The look and feel of the overall template pages could be cleaner in my opinion. But on the other hand, the service allows you to customize, move around page sections, and provide your page with custom css coding. A cleaner look could be accomplished but just with more time/work.

Instapage makes it easy for us to build out landing, sales, and thank you pages quickly while allowing us to customize the page to exactly what we want

Our current website is custom built based on a template, with HTML and CSS. It is possible to create new landing pages for campaigns and general marketing, but having Instapage makes it super easy to create new landing pages when needed. The drag and drop features make it easy to create what I need and with the layout desired. The mobile preview view is very helpful to make sure that what I am creating for desktops and laptops will also look great on phones, especially with landing pages associated with email campaigns.

I wish there were ways to edit an image, such as creating a drop shadow or glow effect, within the system. That way if something doesn't look quite right I don't have to then go back to Photoshop or Illustrator to make a tweak, reupload the image, and then see if it looks right.

This saves us time when creating landing pages without having to build from scratch like our standard website pages.

Landing pages can be created so easily. Templates are great.

That I have to go premium to get more than one account.

My ppc campaigns are attractive and easy

I like how easy it is. It wasn't at the very beginning however now that I know what I'm doing and understand the platform, it's a breeze.

I would say the learning curve as it's easy to use but not that simple to learn. However it's worth the time to spend and the support people are awesome.

Has allowed us to bring in more unbranded leads to our business at a reasonable cost.