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Kit Email Marketing Software logo
Kit
4.4

( 193 )

(Formerly ConvertKit)
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Kit Reviews: 4.4/5 — Solid Choice

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
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Ask Questions about Kit
What Kit is best for?
How does Kit compare to SendPulse?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Kit Media
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Kit Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 25, 2026
Kit Email Marketing Software logo
193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Sep 10, 2022
 Source
Overall Rating:
4.5
Vijay K. avatar
Vijay K.
Associate
Share
"ConvertKit Review"
What do you like best about Kit?

ConvertKit is a handy email automation tool that helps to grow your audience. It comes with free and paid versions and is one of the top 10 email automation software. Some of the features of ConverKit are: 1. Simple UI 2. Landing page design option 3. Embedded Form 4. Easy to use subscribers settings 5. Automation option 6. Visual automaton 7. Rules option in automation 8. 3rd party integrations with a lot of services and products 9. RSS feed 10. A large group of community 11. Helpful forums 12. Documentations to get started 13. 24/7 customer support 14. Broadcast and email sequence 15. Lots of email templates

What do you dislike about Kit?

The free version of ConvertKit can support up to 1000 subscribers and lacks an automation option. You need to go for the premium or Enterprize version to use all the features of ConvertKit. Conveetkit should increase the free version's audience size and email cap limit.

What problems is Kit solving and how is that benefiting you?

I am using ConvertKit for my personal use which helps my website www.techzant.com to grow newsletter subscribers. ConvertKit is easy to use with lots of pre-built landing pages and custom pages that you can build by writing HTML codes. It helps my subscriber list grow through opt-in forms, pop-up newsletters, and landing pages. The automation helped reduce my effort by 60% and increase the leads by 20-30%. Also, the integration with a variety of industry top software and tools helped in my email list journey. The broadcast and email scheduling option is very useful if you want to send bulk emails.

Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Software for Beginners and Seasoned Marketers"
What do you like best about Kit?

ConvertKit offers really useful features for email marketers looking to grow their business. I like that their software is user-friendly and has plenty of resources available for new users trying to learn the platform.

What do you dislike about Kit?

The pricing may be out of range for those who are new to business.

What problems is Kit solving and how is that benefiting you?

I am able to build out beautiful email templates in less time to stay in touch with my mailing list. Their software integrates with many of the tools and platforms I currently use and that has also been very useful.

Small Business (50 or fewer emp.)
Apr 25, 2022
 Source
Overall Rating:
4.5
Shubham D. avatar
Shubham D.
Founder
Share
"Best email marketing tool"
What do you like best about Kit?

The feature personalization email is the best feature of this tool that helps you to customize your email according to your audience automatically.

What do you dislike about Kit?

Its free version is not working properly if you want to delete an extra broadcast then it dons,t delete and the email goes to the promotion or spam folder.

What problems is Kit solving and how is that benefiting you?

Send multiple emails at the same time, create a landing page for lead generation or anything else, personalize your email according to your audience and connect to zapier.

Small Business (50 or fewer emp.)
Apr 08, 2022
 Source
Overall Rating:
4.5
Habibur R. avatar
Habibur R.
Chief Wordsmith
Share
"The solution every content marketer needs"
What do you like best about Kit?

The best part about convertkit was, that I can easily set things up, run the campaign, and track how my content is doing.

What do you dislike about Kit?

Automations like auto fillup for my subscribers and forecasting could make real improvements.

What problems is Kit solving and how is that benefiting you?

I primarily do email campaigns and put lead magnets with convertkit. It makes content marketing really easy for me.

Mid Market (51-1000 emp.)
Feb 08, 2022
 Source
Overall Rating:
4.5
Shelly S. avatar
Shelly S.
Product Marketing Associate
Share
"A powerful and easy-to-use tool"
What do you like best about Kit?

I can do a lot with this single tool because its capabilities are excellent. We can create landing pages and also do email marketing with this software, which is quite beneficial in reaching out to our clients and audience. Their free version is likewise excellent; they have included useful features.

What do you dislike about Kit?

As a beginner, I am using their free version and really liked its features but when it comes to email, you have to do the emails manually they do not provide automation in the free version.

What problems is Kit solving and how is that benefiting you?

They provide excellent services; I can create a number of landing pages for my material and also send emails from one tool, eliminating the need to switch between programs.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
4.5
CC
Chie C.
Web Producer (Owner)
Share
"Created for Content Creators"
What do you like best about Kit?

Convertkit's simplicity in managing contacts is what makes them stand out among other CRM. Just because it's simple doesn't mean it doesn't offer a lot of features. With Convertkit, you can manage all your subscribers as one list and group them with tags.

What do you dislike about Kit?

I don't like the opt-in forms of Convertkit. It needs to be updated. When creating a form, there are times when it's quite hard to know because the instant preview doesn't show exactly what the form looks like. Also, the alignment is not as intuitive as other opt-in form in leadpages or mailchimp.

What problems is Kit solving and how is that benefiting you?

I've always wanted to merge all my contacts in one and easily group them by editing in bulk. Convertkit provided that solution to my problem. I was able to group them using tags. I also like that I can create an automation funnel and see in bird's eye view the funnel templates.

Small Business (50 or fewer emp.)
Jan 27, 2022
 Source
Overall Rating:
4.5
KG
Kunal G.
Marketing Officer
Share
"Versatile tool that covers a lot of needs"
What do you like best about Kit?

I liked the email design feature the most out of all the offerings, it was easy to use, intuitive, and got the job done; the UI was solid and didn't clutter things up. The other feature that I enjoyed was the landing page builder and how intuitive it was.

What do you dislike about Kit?

The thing that I disliked was the email sequencing, it was rather too simple as compared to other products out there like klaviyo. It used a drag and drop setup whereas klaviyo gives more freedom and choice with added complexity of course.

What problems is Kit solving and how is that benefiting you?

I was using convertkit for a client who needed to interact with his audience in a meaningful manner through emails and have them carry out behaviours on a landing page. Convertkit really allowed us to run many split tests on both the emails and the landing page, this resulted in us maximizing our conversion rates.

Small Business (50 or fewer emp.)
Jan 17, 2022
 Source
Overall Rating:
4.5
V-techs M. avatar
V Techs M.
Web Designer
Share
"Best email marketing platform."
What do you like best about Kit?

Convertkit is one of the best email marketing platform. I am feeling very compatible with this product. So i recommend this to all email marketers.

What do you dislike about Kit?

there pricing strategy i little bit dislike

What problems is Kit solving and how is that benefiting you?

Easy to send emails with a perfect strategy.

Small Business (50 or fewer emp.)
Dec 26, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Excellent Deliverability makes it worth it"
What do you like best about Kit?

I just started using Convertkit and open rates and click rates are highest i have ever seen across any ESP - i have only been using the product a few months and it usually takes time to build up email sender reputation so this makes it even more amazing

What do you dislike about Kit?

The product is limited and hard to use - you need to hire an expert coder to help figure stuff which is basic in most ESPs also support is sometimes slow and unavailable which makes someone who can help (and is usually expensive) even more important

What problems is Kit solving and how is that benefiting you?

We have been through a lot of ESPs we switched to ConvertKit because of issue with high block rate and the performance has been very impressive at ConvertKit

Small Business (50 or fewer emp.)
Dec 14, 2021
 Source
Overall Rating:
4.5
RS
Rev. Carla S.
Owner
Share
"Make Money with Quick, Beautifully Designed Emails with Convertkit"
What do you like best about Kit?

Convertkit is quick and easy for non-tech entrepreneurs, it takes away the overwhelm of trying to learn about email as well as design and the Tech involved

What do you dislike about Kit?

A longer trial period is what I would recommend, or possibly a bit more features during the trial or free period so that customers can get a true feel of the versatility of the software

What problems is Kit solving and how is that benefiting you?

The problem Convertkit is solving is that I am able to stay connected to my customers. The benefits are that have the ability to schedule emails for future dates as well as am able to sell to my audience