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Kit Email Marketing Software logo
Kit
4.4

( 193 )

(Formerly ConvertKit)
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Kit Reviews: 4.4/5 — Solid Choice

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
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Ask Questions about Kit
What Kit is best for?
How does Kit compare to SendPulse?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
Kit Media
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Kit Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 15, 2026
Kit Email Marketing Software logo
193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
Matt D. avatar
Matt D.
Nutrition Coach
Share
"The Best Email Marketing Software by far"
What do you like best about Kit?

I love the sequences and automations. Being able to easily move people between sequences based on purchases or completing other sequences is huge - I can move people through various email courses, sales funnels, etc... all automatically. I also LOVE that you don't get duplicate subscribers, if one person signs up for 3 different list segments, they still count as one subscriber, whereas other providers would give you 3 different email subscribers.

What do you dislike about Kit?

Small learning curve, and I don't find visual automations all that useful, and it's a bit pricey. But well worth it in my opinion.

What problems is Kit solving and how is that benefiting you?

Auto-delivery of products and courses when people opt-in to stuff or purchase, I can easily see who's active and who's not, segment people based on where they opted in or what links they've clicked - it makes it very easy to manage both email subscribers, and paying customers depending on the product.

Small Business (50 or fewer emp.)
Aug 02, 2020
 Source
Overall Rating:
5.0
Jerome P. avatar
Jerome P.
Founder
Share
"Love the support and community"
What do you like best about Kit?

I really enjoyed the webinars given about the platform and community. Very helpful in the use of their products! They have provided great info and strategies to build your email list.

What do you dislike about Kit?

Nothing, they have been great! The customer service was amazing and the interface was easy to use.

What problems is Kit solving and how is that benefiting you?

Building an email list and connecting with people.

Small Business (50 or fewer emp.)
Dec 06, 2019
 Source
Overall Rating:
5.0
AT
Amanda T.
Co Founder
Share
"Love Convertkit - SO easy to use!"
What do you like best about Kit?

Convertkit makes it SO easy to segment our list and send emails to the exact audience we want. We switched to them for this reason and couldn't be more pleased. Tagging, sequences, automations, visual funnel builder...just love them.

What do you dislike about Kit?

Once during a launch, they had some tech glitches that was hodling up emails from going out, so that was very irritating. Thankfully we got a hold of them and they manually pushed the email out.

What problems is Kit solving and how is that benefiting you?

Segmenting our contacts, nurturing them through sequences that are easy to automate, and making sales.

Small Business (50 or fewer emp.)
Nov 25, 2019
 Source
Overall Rating:
5.0
Juli C. avatar
Juli C.
Owner
Share
"Best email software I have ever used"
What do you like best about Kit?

Makes sending automatons so easy. Also makes adding people to your list easy with a simple form.

What do you dislike about Kit?

Took some time getting used to. Make sure to watch videos.

What problems is Kit solving and how is that benefiting you?

emailing marketing and automation.

Small Business (50 or fewer emp.)
Nov 21, 2019
 Source
Overall Rating:
5.0
DP
Da Silva Studio P.
Manager
Share
"Easy and Basic Email System"
What do you like best about Kit?

I like that you can track the clients that click a link in your email and that you can easily resend or duplicate email content.

What do you dislike about Kit?

I do not like that you can't personalize the emails with colour backgrounds, different spacing, fonts, etc. If you want to make something unique you need to know how to use HTML but most of the time it doesn't work.

What problems is Kit solving and how is that benefiting you?

We are able to easily send out mass emails to clients. A huge benefit it sending mass emails out to potential new clients whereas a few years ago we had to emails each client directly and it took hours.

Small Business (50 or fewer emp.)
Nov 02, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredibly useful and easy!"
What do you like best about Kit?

It’s EASY to use for such a complex and powerful marketing program.

What do you dislike about Kit?

I wish i could export old broadcasts more easily than copying and pasting individually, and see the relative reach/effectiveness at a glance.

What problems is Kit solving and how is that benefiting you?

Connecting with audience regularly. I need to make sure I’m getting through to my audience so they’ll connect with me, and vice verse.

Small Business (50 or fewer emp.)
Oct 26, 2019
 Source
Overall Rating:
5.0
AH
Alexx H.
Alexx
Share
"Great email software marketing"
What do you like best about Kit?

I love Convertkit for scheduling and keeping track of subscribers.

What do you dislike about Kit?

I don't like the mobile use. It's a much better program to use on a desktop.

What problems is Kit solving and how is that benefiting you?

Planning emails in advance is something that I didn't realize I needed before Convertkit.

Small Business (50 or fewer emp.)
Aug 31, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Streamlined and reliable"
What do you like best about Kit?

I am a fan of convertkit and that it has advanced segmenting and automating features but is still easy to figure out.

What do you dislike about Kit?

The visual automation tool had glitches when it was first introduced.

What problems is Kit solving and how is that benefiting you?

I can segment emails and personalize them based on previous customer behavior

Small Business (50 or fewer emp.)
Aug 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best bang for your buck "
What do you like best about Kit?

What I like best about ConvertKit is it’s automation. It’s self-intuitive and user-friendly.

What do you dislike about Kit?

I switched from Infusionsoft and their customer service was second to none. I wish ConvertKit would up their game to answer questions quicker as I usually don’t have the time to wait around for technical questions.

What problems is Kit solving and how is that benefiting you?

ConvertKit has allowed me to stay in touch with my email list. It gives me open rates, click rates, and other pertinent information I need to make sure my emails are performing. I haven’t used this feature, but I like that I can split test subject lines.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit - The worlds BEST email marketing service for bloggers. Period."
What do you like best about Kit?

All the features that you want to have as a blogger/marketer are right where they are supposed to be. An easy to use interface, great help system and pre made forms. For beginner and advanced businesses this is exactly what you need.

What do you dislike about Kit?

It is hard to list something to dislike, as convertkit pretty much has all of the features you want in mailingsoftware. If anything, the addition of extra templates would be nice.

What problems is Kit solving and how is that benefiting you?

Reaching my audience at the right time. Delivering great emails with no tech issues that take time. Setting up an email sequence that welcomes new customers to my services really takes of the load of my workflow. It is a one time setup, and it will work forever.