Kit background blur-sm
Kit Email Marketing Software logo
Kit
4.4

( 193 )

(Formerly ConvertKit)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Advertising disclosure: Findstack offers objective, editorially independent comparisons to help you find the best software. Some links on this page are affiliate links — we may earn a commission when you visit a vendor through our links, at no additional cost to you. Affiliate relationships never influence our ratings, rankings, or reviews. Disclosure policy | Methodology

Kit Reviews: 4.4/5 — Solid Choice

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
Crevio E-Commerce Platforms logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is an AI-powered platform that runs your business while you sleep. Describe what you want to se... Learn more about Crevio
Ask Questions about Kit
What Kit is best for?
How does Kit compare to SendPulse?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Kit Media
Kit video thumbnail
Kit 0
Kit 1
Kit 2
Kit 3
Kit 4
Kit 5
Kit 6
Kit Screenshots
Kit screenshot 1
Kit screenshot 2
Kit screenshot 3
Kit screenshot 4
Kit screenshot 5
Kit screenshot 6
Kit screenshot 7
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 30, 2026
Kit Email Marketing Software logo
193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jan 13, 2022
 Source
Overall Rating:
5.0
Georgi T. avatar
Georgi T.
Founder
Share
"Excellent tool"
What do you like best about Kit?

I like that the first 1000 subs are free.

What do you dislike about Kit?

All is good actually. I don't have anything that the tool doesn't do at that point.

What problems is Kit solving and how is that benefiting you?

To send emails to my subscribers.

Small Business (50 or fewer emp.)
Jan 12, 2022
 Source
Overall Rating:
5.0
SC
Sydney C.
Marketing + Event Manager
Share
"Love this platform!"
What do you like best about Kit?

I like that I am able to control and edit my email templates to be more custom to my needs.

What do you dislike about Kit?

I dislike how plain the templates can be if you do not know how to navigate the platform fully.

What problems is Kit solving and how is that benefiting you?

ConvertKit makes it easy for me to have all my business automations in one place including a landing page and products. The benefits is that everything is in a centralized location.

Small Business (50 or fewer emp.)
Dec 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit Easy User Experience"
What do you like best about Kit?

It's easy to use and quite intuitive. You don't need a lot of technical experience to create a sharp looking landing page. It's much simple to use than mailchimp, for example.

What do you dislike about Kit?

I've had a problem verifying my email address. I created a info@gmail account specially because convertkit recommended it and it won't send the verification message. Can't find any help in the FAQs so for now my problem is with out a solution.

What problems is Kit solving and how is that benefiting you?

It has solved my problem of square space charging to send email campaigns. It's enabled me to create a landing page with a freebie for signing up. No financial benefits yet but expect to see them in the future

Small Business (50 or fewer emp.)
Dec 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit converts customers!"
What do you like best about Kit?

I love the ease of use and plug and play templates. I can create a landing page in literally 10 minutes or less.

What do you dislike about Kit?

It's difficult to connect a custom domain because they usually don't authenticate.

What problems is Kit solving and how is that benefiting you?

I'm solving my email marketing problem - it's the easiest solution that I've used on the market so far. I am able to convert customers and see high level insights quickly.

Small Business (50 or fewer emp.)
Dec 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convertkit has only gotten better over the years!"
What do you like best about Kit?

I love that it's super simple to use, set up and get going on day one. I've tried a lot of email companies and the ability to easily create a landing page that's already connected to your email list is fantastic. I love a lot of the new features they're adding to be more content creator-focused as well. That's been super helpful!

What do you dislike about Kit?

I've used a lot email providers and I honestly can't find any issues with the service. I think they work very hard to keep making it better and it shows in the new features they release.

What problems is Kit solving and how is that benefiting you?

The biggest thing was always landing pages. Having to previously link a bunch of tools together to make sure all these various programs communicated so when someone completed an opt-in action, it registered with the email service provider was huge for me. At first I didn't have a website but I still wanted an email list and ConvertKit made that easy to do.

Small Business (50 or fewer emp.)
Dec 18, 2021
 Source
Overall Rating:
5.0
DR
Diego R.
Producer / Composer
Share
"Effective, easy to use, and free for up to 1,000 contacts"
What do you like best about Kit?

I love the fact that it's built with a simple interface whose main focus is on growing your audience, and that it's easy to integrate with other marketing platforms.

What do you dislike about Kit?

It does miss some of the freedom to code freely your own modules and email logic (in comparison to Zoho) and the other (minor) issue is that if I need to change the text of a broadcast email after I scheduled it, it defaults to "send now," forcing me to schedule it again. This can be particularly dangerous if scheduling an email that is timely with something that hasn't happened yet (e.g., asking a client or potential client what they thought about something they haven't yet received).

What problems is Kit solving and how is that benefiting you?

My favorite thing about it is how complete it is for an app that is free for up to 1,000 contacts. I also love the fact that it comes with an extensive library of modules to capture leads that can be easily incorporated to any website without needing to spend time searching for and setting up plugins.

Small Business (50 or fewer emp.)
Dec 03, 2021
 Source
Overall Rating:
5.0
Amanda R. avatar
Amanda R.
Esl Teacher
Share
"Easy to use and good support"
What do you like best about Kit?

Once I signed up it was easy to get started using ConvertKit. They have plenty of templates to choose from. Very user friendly.

What do you dislike about Kit?

Overall it seems like a solid software. Once my numbers grow I'm interested to see if it will hold up.

What problems is Kit solving and how is that benefiting you?

I'm able to get information out to potential buyers quickly with their templates. They're very eye catching too.

Small Business (50 or fewer emp.)
Nov 30, 2021
 Source
Overall Rating:
5.0
Tejas R. avatar
Tejas R.
Founder
Share
"Best Email Marketing Software for Creators"
What do you like best about Kit?

I think their UI is the best. Probably the next best thing is their email server. Open rates & click rates are usually high. I don't know how but it is what it is.

What do you dislike about Kit?

Quite expensive for beginner creators who want to experience Convertkit

What problems is Kit solving and how is that benefiting you?

Benefits were popup forms and embedded forms. They look great.

Small Business (50 or fewer emp.)
Nov 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome system to use even if you're new at marketing!"
What do you like best about Kit?

Easy to use, beautiful templates, great for those that aren't tech savvy. It's not a huge learning curve which is a major plus.

What do you dislike about Kit?

Would always love if the price was a bit less, but overall cannot find much to complain about.

What problems is Kit solving and how is that benefiting you?

Email marketing, capturing leads, creating beautiful emails quickly and easily.

Small Business (50 or fewer emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
Manish Kumar J. avatar
Manish Kumar J.
Digital Marketing Intern
Share
"Best User experience Email Marketing solution for creators"
What do you like best about Kit?

Interface User experience Ease of creation of emails Best automation solutions

What do you dislike about Kit?

Not many customize options to add design.

What problems is Kit solving and how is that benefiting you?

I am using this for email marketing.