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Klaviyo Logo
Klaviyo
Email Marketing Automation Simplified
4.6
(1,010)
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Klaviyo Reviews & Product Details

Klaviyo Overview
What is Klaviyo?

Klayviyo is an all-in-one customer platform that empowers users to grow their businesses through personalized experiences delivered by their extensive features. The platform’s goal is to create high value customer relationships through tools that can help automate personalized communications and deliver extensive marketing promotions that make customers feel seen, not targeted. Overtime, Klayviyo can also help gather important insight into your audience preferences and behavior.

Company Klaviyo, Inc.
Year founded 2012
Company size 501-1000 employees
Headquarters Boston, MA, USA
Social Media
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Klaviyo Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Klaviyo Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Klaviyo Media
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Klaviyo Screenshots
Klaviyo screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 31, 2025
Klaviyo Logo
1,010 Klaviyo Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 04, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Klaviyo is for everyone"
What do you like best about Klaviyo?

I like the integrated SMS features so that you can build campaigns around email and SMS flows.

What do you dislike about Klaviyo?

Haven't found any features I dislike yet. The pricing is a bit high, but worth it.

What problems is Klaviyo solving and how is that benefiting you?

We have a higher open rate and click rate with our new flows.

Small Business (50 or fewer emp.)
Oct 19, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Powerful E-Commerce Email Integration"
What do you like best about Klaviyo?

With a proper setup, Klaviyo offers best-in-class email automation for online stores, specifically with Shopify.

What do you dislike about Klaviyo?

It can be a little pricey when you have many emails in campaigns.

What problems is Klaviyo solving and how is that benefiting you?

Email automation for online stores

Small Business (50 or fewer emp.)
May 24, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A platform that really understands how its users work."
What do you like best about Klaviyo?

The editor is fantastic. It's intuitive, straightforward and anyone could pick it up in a matter of minutes. The fact that it lets you save key elements for repeated use is wonderful.

What do you dislike about Klaviyo?

I wish the way that you view your flows was more nicely laid out. It's a bit of a pain having to scroll across such a large screen and zoom in. I also think that setting the conditions on flows could be simplified.

What problems is Klaviyo solving and how is that benefiting you?

It's really easy to track ROI, to A/B test language and graphics so we're using what works best and it's brilliant for audience segmentation.

Small Business (50 or fewer emp.)
Nov 28, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A perfect assistance for marketing management is developed with klaviyo."
What do you like best about Klaviyo?

I use klaviyo's software to activate the increase of marketing networks in my company, since its content representation accuracy allows me to market important scalable line of business operations through intuitive commerce schemes, collaborative idea origin reasoning, real-time revenue support, branding proportions, native to a logo with green and yellow grouped lines, are in charge of financing the contact list references of your company, monitoring great relationships with customers, and a coordination of interactive messages through email develops this extraordinary programming, naturalizing its actions with a direct web approach and a robust assignment of certified algorithmic properties.

What do you dislike about Klaviyo?

The email as the base interaction manager of the klaviyo system is in an unfavorable position for its proper performance, since its analysis source fails to equip with analytical load of rich forms to adapt its input panel for a correct response of messages, so sometimes they tend to be sent templates out of place, unrelated to the subject matter of the conversation between the user and the company, meaning a degree of internal confusion for the customers, who will repeat sending questions until their question is answered, which would saturate the program's input platform, making it stop and then make a loss of cache by the exaggerated load of data.

What problems is Klaviyo solving and how is that benefiting you?

The powerful and impressive command leveling exercised by klaviyo programming has been used to mark integrations of purchase customization, in which its capture of organizational resources has been made loyal as one of the major tools used by my company, because this option allows me to recognize opportunities for changing trends in the market, Managing a secure message sharing in the cloud, supporting sales content through project life value campaigns, arranging high relevance messaging, scheduling reports of disproportionate failures, native to a segmentation of information review checks, are among the uses incorporated into this system.

Small Business (50 or fewer emp.)
Nov 24, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Watch your sales rise dramatically with Klaviyo."
What do you like best about Klaviyo?

Klaviyo has powerful tools for email campaigns, one could say that they maintain a fairly advanced level in these operations, with extensive amounts of data extracted on different platforms for complete segmentation, especially if it is your website based on sales, not excluding that one of the features that this software acquires, which I notice in large quantities, is that we can appreciate the income we have obtained during the processes of the movements based on email, ensuring your progress and the effectiveness of your online projects.

What do you dislike about Klaviyo?

One of the big disadvantages that any novice user in Klaviyo facilities could notice at first glance, once they start using their tools, we can visualize that their integrations with other applications to encourage and guarantee the work through these ways to use their tasks, are not as effective and at the same time, can become quite frustrating, because it requires an upgrade and improvement to promote the effectiveness of most of their use options.

What problems is Klaviyo solving and how is that benefiting you?

One of the main objectives for which we use Klaviyo in our company's digital facilities is that due to the advanced and guaranteed marketing through email that it provides us, since the work done by it is mostly effective, because thanks to this software we have been able to send each of our clients, campaigns and articles, with quite striking designs, to offer a professional service and good looks, mostly to ensure the sales that are planned to run.

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Powerful for ecomm"
What do you like best about Klaviyo?

Great analytics functions, ability to a/b test within flows, lots of segment & filter options, integrates well with other tools & sites, email design is pretty functional (not the best but better than most), easy to use

What do you dislike about Klaviyo?

Don't think there is the ability to add gifs into email design, dynamically generated coupons have a poor design in emails

What problems is Klaviyo solving and how is that benefiting you?

Wonderful for segmented automations related to ecom especially shopify sites.

Small Business (50 or fewer emp.)
Jul 08, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Klaviyo is blowing up the email marketing world, for a reason!"
What do you like best about Klaviyo?

The workflows are simple and easy to manage. The program itself is intuitive.

What do you dislike about Klaviyo?

I dislike that customer service and lack of integrated option for Facebook messaging.

What problems is Klaviyo solving and how is that benefiting you?

Email workflows and split testing are a dream in Klaviyo! The ability to track revenue is also a large positive - although - I've had some issues with that functionality.

Small Business (50 or fewer emp.)
Sep 28, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Flows are Great"
What do you like best about Klaviyo?

The flows that Klaviyo does are great and help to generate additional sales for us.

What do you dislike about Klaviyo?

Not sure. We are reasonably new to Klaviyo and so are just using the bread and butter features for now. No real complaints yet.

What problems is Klaviyo solving and how is that benefiting you?

Helping to keep customers engaged and informed about our business and new products.

Small Business (50 or fewer emp.)
Sep 26, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Klaviyo is great"
What do you like best about Klaviyo?

The team, they"re awesome. Its numerous functionalities.

What do you dislike about Klaviyo?

Its laggy sometimes, doesn"t always work in the way it"s supposed to.

What problems is Klaviyo solving and how is that benefiting you?

Advanced targeting on the back end.

Small Business (50 or fewer emp.)
Sep 26, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The switch to Klaviyo is a no-brainer"
What do you like best about Klaviyo?

Klaviyo has just made everything easier for us. Everyone, regardless of role and skill-set can use it. Our creative team has saved time, our analytics team has saved time. Segmenting is so easy and valuable. We were unable to easily do flows before and Klaviyo flows are unparalleled

What do you dislike about Klaviyo?

No ability for custom reports. Increasing wait times for help chats. Some glitches from time to time.

What problems is Klaviyo solving and how is that benefiting you?

Being smarter about seeing customer journeys. Becoming more personalized with email. Flows flows flows.

Small Business (50 or fewer emp.)
Sep 26, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great experience"
What do you like best about Klaviyo?

First time in Boston. I love the event, how they organized everything. The speeches are great, lot of information and the people is really friendly. It's awesome to meet the people behind Klaviyo. Such a great company with an epic culture.

What do you dislike about Klaviyo?

I like almost everything. I didn't have any issue.

What problems is Klaviyo solving and how is that benefiting you?

I help e-commerce make more money with emails. Klaviyo helped me a lot. I used it from the start and it's really the best.

Mid Market (51-1000 emp.)
Sep 26, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Klaviyo is the ESP for brands both big and small!"
What do you like best about Klaviyo?

One of my favorite features that Klaviyo offers beyond their tremendous ESP capabilities is their customer support. Their live chat is always super helpful in quickly answering questions and solving issues. The support we get from our CSM is also a tremendous help that provides us with strategies and solutions.

What do you dislike about Klaviyo?

There are a few features that I believe Klaviyo is currently lacking. A more robust analytical dashboard with the ability to dive deeper into segment behavior would be amazing. Other things such as incorporating SMS with the platform would be very beneficial in the future.

What problems is Klaviyo solving and how is that benefiting you?

The main problem we were able to identify is how and when users are churning and when to best intercept these users in an effort to prevent that. While this goes hand in hand with my dislike from above, it would be helpful to have that more robust dashboard so we are not pulling and analyzing all reports manually. We've been able to identify users based on engagement, interaction, which allows us to craft messages to individuals.

Small Business (50 or fewer emp.)
Sep 26, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Klaviyo is much more than email marketing"
What do you like best about Klaviyo?

The amount of data stored on customers making very powerful segments and providing awesome reporting to make more informed decisions. Being able to create variations to test is great aswell!

What do you dislike about Klaviyo?

It is a little overwhelming in the beginning. Having an onboarding manager would have helped me a lot in the beginning.

What problems is Klaviyo solving and how is that benefiting you?

I’m understanding my customer a lot better. Being able to know what and when customers want to see content from me has been a benefit.

Mid Market (51-1000 emp.)
Sep 25, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Some awesome features but could expand analytics "
What do you like best about Klaviyo?

Segmentation functionality is great for hyper personalization using forms/campaigns/flows. I also love the ability to see behavior on an individual user's basis - it allows us to answer CS questions accurately.

What do you dislike about Klaviyo?

Analytics is hard to use Inability to segment by tags No integration with some of the vendors we are thinking of using

What problems is Klaviyo solving and how is that benefiting you?

Ability to send more personalized emails Communicate effectively with customers Drive sales for the company

Small Business (50 or fewer emp.)
Sep 25, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"I am learning a ton."
What do you like best about Klaviyo?

I really enjoy the workshops, especially showcasing different companies using Klaviyo. Also, the tech support team helped me resolve an issue before start.

What do you dislike about Klaviyo?

I don't like the workshops being crowded.

What problems is Klaviyo solving and how is that benefiting you?

The templates and premade flows are helpful.

Mid Market (51-1000 emp.)
Sep 25, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"So thankful we switched"
What do you like best about Klaviyo?

Klaviyo is more integrated with our site

What do you dislike about Klaviyo?

Some WYSWYG features don’t work as I’d like

What problems is Klaviyo solving and how is that benefiting you?

A lot easier to report and track our sales and attribute them to email

Small Business (50 or fewer emp.)
Sep 25, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Love segmenting"
What do you like best about Klaviyo?

I find segmentation based on product purchases and collection interaction very useful.

What do you dislike about Klaviyo?

Preview limits on email sends! They’re too low and hurt during promo periods.

What problems is Klaviyo solving and how is that benefiting you?

More everyday. I’m just scratching the surface with capability.

Small Business (50 or fewer emp.)
Sep 25, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Multi Purpose Tool"
What do you like best about Klaviyo?

The data science and ability to target customers

What do you dislike about Klaviyo?

Sometimes it can be difficult to navigate

What problems is Klaviyo solving and how is that benefiting you?

Automating emails

Enterprise (> 1000 emp.)
Sep 25, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"First Impressions"
What do you like best about Klaviyo?

Klaviyo has opened up incredible opportunities for Eventbrite's customer-focused email marketing. The combination of automation and data connectivity gives us a much greater latitude to reach our customers in more meaningful ways at important times in their customer lifecycle.

What do you dislike about Klaviyo?

I am not very keen on the organizational capabilities. Being able to effectively folder campaigns, lists and segments - particularly with the number of global teams that are using the product - would make for a much better user experience.

What problems is Klaviyo solving and how is that benefiting you?

Being able to combine our customer data with our email automation has opened up a lot of possibilities that we did not have previously. We still have a lot to learn on how to maximize this connection.

Enterprise (> 1000 emp.)
Sep 25, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for both beginners and experts!"
What do you like best about Klaviyo?

The capabilities and offerings that Klaviyo has to offer

What do you dislike about Klaviyo?

Little overwhelming - a lot of different capabilities to implement all at once!

What problems is Klaviyo solving and how is that benefiting you?

All the problems!

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