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Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to SendPulse?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
Omnisend video thumbnail
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Omnisend Screenshots
Omnisend screenshot 1
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Omnisend screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 29, 2026
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 02, 2021
 Source
Overall Rating:
5.0
MW
Mary W.
Content Marketing Manager
Share
"Great platform"
What do you like best about Omnisend?

The automation feature is easy to use and effective. Saving blocks as templates simplifies creating new campaigns.

What do you dislike about Omnisend?

I'd love to be able to create custom landing pages that we could link to when running campaigns. I also dislike that the price of plans significantly increases when adding subscribers.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has solved our search for a user-friendly platform that fully integrates with our Shopify site.

Small Business (50 or fewer emp.)
Aug 02, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"vELDIG FORNØYD MED oMNISEND"
What do you like best about Omnisend?

Glemt handlekurv og nyhetsbrev. Det at jeg kan hente inn kunder fra glemt handlekurv og gi dem feks en rabattkode

What do you dislike about Omnisend?

Ikke noe som jeg kommer på nå. Har ikke brukt det så lenge så har ikke funnet noe å ikke like

What problems is Omnisend solving and how is that benefiting you?

At jeg kan nå dem som har forlatt handlekurv og har mulighet til å hente dem inn igjen

Small Business (50 or fewer emp.)
Aug 01, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Product, Very afforadable, Fast Customer Service. Will definitely recommend to anyone."
What do you like best about Omnisend?

Fast customer service and super helpful too. Alot of options of creating atuomations, segments and campaigns. The Monthly fee of 16 bucks has alot of value for money.

What do you dislike about Omnisend?

Little bit of a learning curve to figure everything out.

What problems is Omnisend solving and how is that benefiting you?

Customer Retention.

Small Business (50 or fewer emp.)
Jul 30, 2021
 Source
Overall Rating:
5.0
RB
Ryan B.
Owner
Share
"I Love This App!"
What do you like best about Omnisend?

I love the ease in which I can automate.

What do you dislike about Omnisend?

Nothing so far... everything works like a dream!

What problems is Omnisend solving and how is that benefiting you?

I'm getting more abandoned carts recovered. It's raised my success rate to around 4% from 2%.

Small Business (50 or fewer emp.)
May 24, 2021
 Source
Overall Rating:
5.0
AM
Alan M.
Head Of E Commerce
Share
"excellent app for email marketing, even for beginners"
What do you like best about Omnisend?

very easy to learn how to work with the app through an amicable interface and handy online tutorials

What do you dislike about Omnisend?

The only feature I found somewhat harder to work with was to create segments and also so send an email only to those new members for these segment, excluding the ones I already sent the campaign

What problems is Omnisend solving and how is that benefiting you?

I'm fully automating and improving my email responses to any trigger clients might activate, and also very easy to create and send many static campaigns

Small Business (50 or fewer emp.)
May 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very seamless"
What do you like best about Omnisend?

What I like best is their email sequence.

What do you dislike about Omnisend?

I don't know how much I will be paying once i enter my contacts.

What problems is Omnisend solving and how is that benefiting you?

It is solving my cohesives email marketing options.

Small Business (50 or fewer emp.)
May 14, 2021
 Source
Overall Rating:
5.0
Derek U. avatar
Derek U.
Co Owner
Share
"Omnisend review"
What do you like best about Omnisend?

Ease of use and excellent customer service, and priced great.

What do you dislike about Omnisend?

So far i have not run into any issues with omnisend

What problems is Omnisend solving and how is that benefiting you?

I am solving email campaigns and soon to be text message marketing

Small Business (50 or fewer emp.)
May 13, 2021
 Source
Overall Rating:
5.0
MG
Maria Alejandra G.
Marketing Manager
Share
"Super easy to set up and get insights from your email campaigns"
What do you like best about Omnisend?

I have really enjoyed using Omnisend as part of our marketing strategy. I am not someone who was trained in design or coding, so a platform that makes it easy to create, follow up and keep track of our email efforts is vital, and Omnisend does just that. It easily integrates with our ecommerce site, and it's been a joy to run a/b tests, create segemnts, come up with automated campaigns and explore all that email has to offer with Omnisend. Would highly recommend to any marketer looking for an email tool that's easy to set up (in all aspects) and for smaller teams who really need to be able to do it all.

What do you dislike about Omnisend?

Creating audience segments can be hard and takes some time to get used to, but once you get the hand of it, using those is great to optimize email marketing campaigns.

What problems is Omnisend solving and how is that benefiting you?

We are trying to generate more awareness of our brand and products within a very specific niche. Email has really helped us understand our target and what messages can help drive sales.

Small Business (50 or fewer emp.)
May 12, 2021
 Source
Overall Rating:
5.0
BE
Brit E.
Owner
Share
"I love Omnisend, do you!?"
What do you like best about Omnisend?

My favorite feature is the Giftable, Wheel of Fortune. Not only does the feature increase sales without trying, but you can grow your email list by requiring them to enter their email prior to spending the wheel.

What do you dislike about Omnisend?

I'm not too fond of the lack of choices in email templates. I wish we had more of a selection to entice our customers to spend more.

What problems is Omnisend solving and how is that benefiting you?

Sadly, our email open rate has been low, and I've been brainstorming how to increase sales. Thankfully, I signed up for SMS, and my sales have increased.

Small Business (50 or fewer emp.)
May 11, 2021
 Source
Overall Rating:
5.0
SM
Sandrine M.
Ceo
Share
"Very easy to use"
What do you like best about Omnisend?

Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages. I love how Omnisend gives you ideas on how to gain customers or retain them. The templates are straightforward to use. The reports are also beneficial. The live support chat is very responsive as well.

What do you dislike about Omnisend?

It would be nice to be able to segment by gender while using the product recommender. Right now, it's not possible. Also, I would like to see improved is ability to add video The free option doesn't have the automations and it's a big step going to the standard plan which is $30 per month. Would be nice to have like a "a la carte" plan where you can choose what you really want to use.

What problems is Omnisend solving and how is that benefiting you?

Gaining customers automation for abandoned carts shipping confirmation and order confirmation with branded emails. You can see what is working on not and make adjustments.