Omnisend Reviews: 4.6/5 — Highly Rated
Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Omnisend Pros and Cons
- Impressive ‘product picker’ feature
- Lots of automation features
- Effortless signup and streamlined UI
- Supports native integrations with top ecommerce platforms
- Great customer service
- Email design options are limited
- Manual input of data every time users launch a social media campaign
Compare Omnisend with other popular tools in the same category.
I love Omnisend; I can send gorgeous newsletters that convert and target each audience with surgical precision. The automation tool saves me a lot of time and makes money while I focus on something else. I recommend it!
I would love more premade blocks, it would help me create more professional looking newsletters. It would speed up my work and help me create more varied visuals.
I make more money with Omnisend; It helps me build awareness and reach my subscribers with beautiful-looking newsletters. It helps me automate and convert more.
I love how helpful and easy they allow you to edit things.
I don't particularly appreciate that they don't have a lot of templates to choose from.
The business problem Omnisend is solving for me would be their emailing, I use that for everything
Omnisend integrates amazingly with my website, forms and campaigns are easy to build and the prebuilt workflows are priceless!
Some steps aren't as intuitive as I have experienced in the past, but I can get through with a little exploration.
Keeping my customers up to date on new products, sales etc.
The email templates are simple, they're not too bulky and I can get my point across easily. I like the plain text options to keep it personal from time to time. I like the spinning wheel option for email signups. It's a great way to add a bit of fun to the experience. It was easy for me to transfer from Mailchimp and I find Omnisend a much more user friendly and cost effective option to Mailchimp.
I haven't found anything that we dislike at this point. I've been with Omnisend for a few months now and I have found the support to be good when we've needed it and overall, it's been a good transfer from Mailchimp.
Being a business owner I have a lot on my mind all the time and I can often overlook simple steps to improve my site. I like how when I come to the Omnisend dashboard it will tell me if there is a step I need to take so I don't have to spend time figuring this out for myself. For example it may tell me I need a product abandonment workflow and then it will take me through the steps to create one.
I love how userfriendly the system is and how many options it has for creating email campaigns, landing pages and segmenting lists for users! My absolute favourite feature is the dashboard for their Omnisend partners which allows me to manage all my client's Omnisend profiles from one account. Such a great platform for businesses that are new to email marketing or advanced. I'm looking forward to starting SMS campaigns soon thanks to Omnisend!
Omnisend doesn't have some of the fun interaction pieces that other platforms have (at least not yet) so it's hard to drive engagement via emails without polls, quizzes and things like that that we can build into the emails. I hope these are features they will be adding soon!
Omnisend partners profile allows me to manage all my client's Omnisend profiles from one account which is a huge advantage so I don't have to remember usernames and passwords to multiple client accounts.
The pricing structure makes more sense than the previous service we were using. As you grow your business and lists, the pricing reflects that. You can start using OmniSend right away without having to pay very much at all, which is an ideal situation.
Some more advanced metrics would be helpful. I'd look to see a full breakdown of how much revenue (percentage wise), is being brought in from each service OmniSend provides (Email, SMS, and Push-Notifications).
Mainly pricing as I said before. We were using another service for years that raised their pricing to levels that were completely unsustainable for us. Also, OmniSend has more helpful customer support which is a big bonus,
The most helpful aspect of Omnisend is their ui/ux, incredibly helpful docs, and super friendly team of customer service agents. The automation is also very easy to setup and start using.
There is not much I dislike about Omnisend. As a startup founder, I find myself completely satisfied with the service. However, their docs, at rare times, are a bit hard to follow.
Omnisend is helping me solve the complex tasks of automating emails to my large user base. I'm more productive, and more effective (Sales🤑) after adopting Omnisend into my stack.
Everything is optimized for eCommerce, and they have pre-built templates for automation and segments.
Still lacking some configs to work as a powerfull CRM.
Segmentation, automation, fast e-mail builder,etc.
Its is very easy to use as especially being a first timer. Also they have awesome customer service. Anytime you need help you can call and talk with someone is very personable and knowledgeable about what to do and how.
I honestly don't dislike this at all. this app is a perfect one . Especially if you a beginner in business and marketing. I absolutely love this app . There is nothing you need to change.
It helps with email marketing for you business. It's takes the hard work and makes it super simple and easy. It easily causes me to set a campaign and or use multiple templates
It's easy to use, there's a neat email builder, reports are fairly straightforward to build. They have various options for collecting emails, and you can also use SMS.
Most things are pretty easy to use with the platform, so no major complaints.
It's helping us scale our email marketing department with easy to build emails, and we can quickly send out newsletters to our subscribers. It's helping us drive incremental revenue.
I love how easy is to use everything. The support is great! If you are having trouble setting up something or you have an idea but you don't really know how to make it happen, the support will help no matter what. Thank you!
Honestly not too much. I tried the new email builder and I'm loving it! Everything works really well and I didn't have any problems so far. I will be happy to keep using omnisend :)
Email automation was always my number one problem but with omnisend I finally fixed it. I love how you can customize the customer journey with the different tools available. Love it!
Process,Very concise flowchart.fast support
Too few email templates, Audience segmentation is not detailed enough
no
Drag and drop functions are so helpful for people who don't know how to code.
You can't just drag and drop a text or image element without dragging it into a box.
it helps me reach out to my customers in a very easy and professional way.
The integration with Shopify is seamless
The cost is slightly high if you send emails once per month or less but cost effective if you send them regularly like weekly or more.
Every time we send an email we more than cover the cost of 1 month of the service so it pays for itself. It helps announce new products and reminder customers to order for other occations.
Possibilities to make lots of different client approach strategies – all in one program. All easy to use & built up the empire ) I used Shopify service before, it was way too simple, i was surprised that there are actually such big possibilities when I discovered Omnisend.
The price can be more adjustable, for example, I had 5000 contacts, but now I have 3k active ones, yet the price is the same. Also, I have been charged twice by mistake for a contact clean-up service.
It is giving the possibility to make landing pages – to encourage people to subscribe, also layouts are easy to save & use, I'm using it daily now, and found it a great tool for my client service.
Connecting multiple brands on one account
Inability to send emails via different brands
Automated emails through Shopify stores and the ability to link multiple brands to the once account has benefitted me by far! It has made marketing in the one place extremely efficient.
I love a lot about Omnisend, but ESPECIALLY the ability to track individual users' movements, views and cart-adds.
I do wish that the design of the emails was a little higher-quality. I'm moving from Flo Desk, which has beautiful layouts, but not as much analytic function.
It's great to be able to connect Omnisend to Shopify for an integrated marketing/CMS management.
Omnisend has simple and logical pages, which is helpful for us to create templates, set up groups and send emails to subscribers.
sometimes, Omnisend did not send abandoned carts to some customers.
Omnisend helps our website to improve sales.
In my honest opinion, Omnisend, even if not perfect, provides great tools to generate extra sales with amazing automated workflows. Nice-looking templates to create a strong brand image.
A few incoherent choices when releasing new builders. The new form builder brings some freshness, don't give me wrong, but seems to not have some very specific features which the "old" form builder had.
Omnisend allows us to improve our relationship with customers in the long run.
The user experience and interface for making the email campaigns are simple with easy-to-read guides. There is a friendly menu and once you understand the basics it's not hard to create something stunning to drive business to your company.
I don't like the image gallery, I wish there were folders you could create to help with the adjustment process. We often re-use certain images in our campaigns and it would be helpful to have them all divided out into categories.
I can remind, keep in touch, and update all my clients all in one with the ease of mass email campaigns. I have seen more sales generation while using this, not only while using links on the email itself but also more people visiting the website.
It is very friendly user and the analytics are extremely hepful to have a quick insight of how you are performing. Also, the design and templates offered which makes my emails look great.
Maybe something to improve it is to include more integrations, which is something that makes me hesitate many times to switch to Klaviyo. Also the pop up form (newsletter) does not offer the option to have the same font and design as the web. Also, back in stock is only available in English (my store is based in spain).
It has helped me to have a better overview of my clientele. To be able to create multiple segments and to personalize my emails helps me grow and increase my sales.
I like how fast you can build a new Newsletter and also how you can see how the users clicked and how they act when receiving the newsletter. I've never been able to create such an awesome Newsletter. It also got so many pretty templatess, this makes Omnisend the best for me!
I dont really dislike anything, every feature is really helpful and i use all of them. Only thing i would modify is the newsletter creating tool, its a bit laggy sometimes.
I was never able to see how my clients act with the Newsletter, now i can. I also never had an eMail form for my Website now i got it and it really helps me to get customers back which didnt completed a checkout or which are still deciding.
Intuitive format and features. I was able to get started with virtually no instruction or use of help page.
Sometimes it says come back later when I try to login. Probably because I am using a VPN.
It helped me clean up my mail list to avoid spam traps and excessive bounces. Now i get better results from campaigns.
We like most of the existing functions and I like the creativity it brings to the users.
All users are greedy. Best to have more templates.
I want to use a similar pop-up table for membership registration but Omnisend cannot do this.
Simple to use, and you get an account manager. Other providers we have used in the past offer no assistance at all.
We are billed for unsubscribed customer data which we cannot contact. I was told we can send them transactional emails, but we don't need to. Shopify does this for free.
We have increased the % of our sales that come from email marketing, and we have realised that segmenting audiences and targetting active users is much more efficient.
Email Builder. The email builder is very user friendly and the clickmap lets us see just how well our clients' emails are performing
No saved blocks in the new email builder. In the previous email builder we could save blocks for easy access they are discontinuing that feature this year.
We are help our client reach their revenue goals.
ready made templates, product listings for easy shopping
change of new style i think it may be just getting used to it
reaching more people, easy for them to click to shop
I like the email builder and all the different customization options
Sometimes the interface bugs out and glitches
I'm solving the problem of customer communication and benefitting by having good customer relationships.
Live view, The ease of access around all the tools, automation, Setting up of the forms and the data about how many people have viewed/subscribed to the form etc.
Would be nice to see abandoned carts and what has been left in there - total order value etc so we could see areas that may need improving, had this on jily and it was a very good tool to win back potentially lost orders.
Trends about what pages people visit, how long they spend on the site,when they leave - Ive realised that i can focus on certain popular pages/products which is a big bonus
the split test feature helps me learn more about what customers like.
The links in the preview emails do not work.
capturing more business through segmentation and recurring email strategy