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Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
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5.0

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Free plan available
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to SendPulse?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 25, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 25, 2023
 Source
Overall Rating:
5.0
TL
Thierry L.
Founder
Share
"Great alternative to Klaviyo"
What do you like best about Omnisend?

As a developer, connecting to the API with their API was incredibly simple. We came from Klaviyo which was much more complicated to setup, and also much more expensive for the same service.

What do you dislike about Omnisend?

We've been using Omnisend for about a month and haven't had any issues yet.

What problems is Omnisend solving and how is that benefiting you?

We use omnisend to automate emails to convert free users to paying users. It has successfully converted users up to now.

Small Business (50 or fewer emp.)
Feb 25, 2023
 Source
Overall Rating:
5.0
Jacqueline L. avatar
Jacqueline L.
Business Owner
Share
"Omnisend is easy and user friendly."
What do you like best about Omnisend?

I like the ease of use, but I would prefer more mobile-friendly options.

What do you dislike about Omnisend?

Not mobile friendly and the upload process.

What problems is Omnisend solving and how is that benefiting you?

Scheduling allows more time freedom

Small Business (50 or fewer emp.)
Feb 24, 2023
 Source
Overall Rating:
5.0
TA
Trevor A.
Founder
Share
"Switch from Klaviyo"
What do you like best about Omnisend?

The best thing about Omnisend is their pricing structure. It has saved my clients hundreds of dollars on a monthly basis when switching them over from Klaviyo.

What do you dislike about Omnisend?

There really isn't anything to dislike about Omnisend. It does everything Klavio does, has a much better UI that our clients love, and their customer service is top notch. I haven't found anything that I dislike about Omnisend.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is helping all of my clients save money, and with those savings, our clients are extremely happy with us. They also love the UI

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
MD
Meredith D.
Founder
Share
"Omnisend is great."
What do you like best about Omnisend?

Easy to use, makes beautiful emails for my customer.

What do you dislike about Omnisend?

No real downsides for using Omnisend. I find it very useful.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is making it very easy to create email campaigns for my company.

Small Business (50 or fewer emp.)
Feb 23, 2023
 Source
Overall Rating:
5.0
Natalie H. avatar
Natalie H.
Owner & Graphic Designer
Share
"Omnisend has been the perfect tool for my business!"
What do you like best about Omnisend?

Customer service is wonderful - they are able to solve all questions quickly and efficiently. Easy to use platform and tracks reports and customer data very well.

What do you dislike about Omnisend?

The one thing I would like to see changed or updated would be how SMS credits are used. I wish I could just charge the credits I need at the time to my card versus spending X amount of dollars which I might not use as credits that month.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is solving my marketing issues - with Omnisend, I can easily create campaigns or forms and have them scheduled to send out. Super easy to use from both my end and my customers end.

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
PM
Prince M.
Founder
Share
"Highly Recommended for WooCommerce Users"
What do you like best about Omnisend?

Omnisend integrated easily with WooCommerce with almost no needed expertise beyond basic WordPress knowledge. From there, setting up my signup forms, abandoned cart recovery emails and launching my first campaign was easy. In fact, before I even started my campaign, I had already recovered multiple abandoned carts!

What do you dislike about Omnisend?

Omnisend is definitely geared towards ecommerce sites. If your website doesn't have a shopping cart or an easy way to track and trace customer leads, Omnisend's tools may not be as useful for you.

What problems is Omnisend solving and how is that benefiting you?

We have wanted to jump into email marketing for a while, but most programs have been too simple or could not fully connect to our WooCommerce store. Omnisend was able to integrate within minutes of signing up, and even offered us solutions (like abandoned cart recovery and dynamic discount codes) that were impossible with several of their competitors. Omnisend's automation features and forms also allow us to create segments of our diverse customer base so we can target our campaigns more granularly.

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
AK
Ash K.
Founder
Share
"EASY TO NAVIGATE AND CREATE AMAZING FUNNELS"
What do you like best about Omnisend?

Omnisend has a very user friendly interface that is easy to navigate and create funnel systems without being a tech expert. I like that I can do A/B splt testing and be able to get live data that I can use to improve my company.

What do you dislike about Omnisend?

It would be great if the software integrated with typeform so I didnt have to login to typeform to see my survery results, aside from that the software is so great.

What problems is Omnisend solving and how is that benefiting you?

They send out my automated emails for customers who are on a subscription, saves me tonnes of time having to manually send these emails with attached forms. This is what I love most about OMNISEND

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
SF
Sadie F.
Founder
Share
"Easy to use and navigate platform!"
What do you like best about Omnisend?

I like that Onmisend has so many different reporting features and is very easy to navigate. There are so many options and different aspects that make the platform great. Customer service and support has also been awesome.

What do you dislike about Omnisend?

I haven't personally found any downsides to using the Omnisend platform. We recently switched over to Omnisend and it has been great so far! I am pleased with the platform and the service.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is solving our problem with reporting. They offer so many in-depth reports that you can view to really understand behind-the-scenes data related to how you're marketing.

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
AW
Amy W.
Founder
Share
"Omnisend is my favorite!"
What do you like best about Omnisend?

I have tried other marketing companies, and Omnisend is by far the best. It is user-friendly.

What do you dislike about Omnisend?

I haven't found anything I dislike about Omnisend.

What problems is Omnisend solving and how is that benefiting you?

Other marketing companies have taken me hours to create simple newsletters, whereas Omnisend is extremely easy to navigate.

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
JG
Julia G.
Founder
Share
"Really smooth processes"
What do you like best about Omnisend?

Easy to use, contains lots of templates, syncs easily with Shopify

What do you dislike about Omnisend?

The free version is somewhat limited, and you do need to invest to get the full version (though it can be worth it)

What problems is Omnisend solving and how is that benefiting you?

Easy to create, professional looking emails and automations