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Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
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5.0

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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to SendPulse?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
Omnisend video thumbnail
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Omnisend Screenshots
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Omnisend screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 01, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
5.0
AE
Ayla At E.
Founder
Share
"Tons of features, easy to use!"
What do you like best about Omnisend?

I really like the Campaign boost feature!

What do you dislike about Omnisend?

Automation is a little confusing to set up, but it is very easy once you do it one time.

What problems is Omnisend solving and how is that benefiting you?

I have more conversions with omnisend

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
5.0
FK
Frankz K.
Founder
Share
"The ROI is incredibly high!"
What do you like best about Omnisend?

Omnisend is really easy to use. It is very well developed and at an affordable price. The analytics and revenue tracking is one of the best things also.

What do you dislike about Omnisend?

just to have the adavanced reports on the standard plan

What problems is Omnisend solving and how is that benefiting you?

Basically, email marketing automation and forms.

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
5.0
AH
Alesia H.
Founder
Share
"New Customer"
What do you like best about Omnisend?

I love the simplicity of how the app works.

What do you dislike about Omnisend?

I dont really have a dislike as of yet. Im new to this but I am going to take the time to learn more about it.

What problems is Omnisend solving and how is that benefiting you?

This is a resolution to my Black Friday/Cyber Monday marketing. I need something I am able to get straight to the point and reach my customers.

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent experience"
What do you like best about Omnisend?

1. Its easy to use 2. Product picker is an amazing tool 3. One of the best support chat i have ever encountered (answers quickly, always happy, good at explaining, finds solutions and always end with a funny gif)

What do you dislike about Omnisend?

Sometimers (a bit to often) the product picker wont work until i have erased cashe/cookies. Have lost my progress sometimes because of this problem. I also wish that the product prices could be updated with a simple click. And i would like to see what types of products is sold for each mail.

What problems is Omnisend solving and how is that benefiting you?

was using Mailchimp, that is similar in so many ways, but had poor support and had problems with automatic emails that nobody could figure out. With Omnisend we get more accurate sales-numbers, it is more intuitive and i always get help if im stuck!

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
5.0
RL
Raysa L.
Founder
Share
"Excellent - Value for Money"
What do you like best about Omnisend?

Excellent upgrade from Mailchimp. Excellent Automations options. Easy to Use, and highly trackable insights including sales information, current live view of website. Being an e-commerce store, Omnisend is perfectly geared towards our website and our needs.

What do you dislike about Omnisend?

Would be good to enable html code for emails especially for Shopify. Unable to disable shopify notifications and it would be rather frustrating as a customer to receive several emails - i.e. 1 automated via Shopify (unable to disable) and a second one from Omnisend. Further customisation options - more templates.

What problems is Omnisend solving and how is that benefiting you?

Automations - Mailchimp lacked in this area, and I can already see rewards. Ability to track ROI is excellent

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
5.0
KP
Keith P.
Founder
Share
"Very Satisfied Especially for businesses in the Cannabis Industry"
What do you like best about Omnisend?

A lot of other programs for e-mail marketing shut businesses in the Cannabis industry. Omnisend has given us the chance to have access to e-mail marketing which we are SO grateful for. The website has been user friendly once I've been able to try it out for a bit. The staff has checked in on us to see if we need help. 5 star rating for the omnisend staff!

What do you dislike about Omnisend?

At first it was a little bit difficult to find certain buttons to click to get the e-mail campaigns to operate the way I needed it to. I'd also love to see a step by step video tutorial resources made to make this site user friendly. I did find some resources from the omnisend staff on youtube so thank you again for making that available for some help.

What problems is Omnisend solving and how is that benefiting you?

we've solved the problem of being able just to have an e-mail marketing system since the cannabis business users often get denied with this kind of content. We are also able to reach more people to get information on our business content out to more people.

Mid Market (51-1000 emp.)
Sep 02, 2020
 Source
Overall Rating:
5.0
Michael  J. avatar
Michael J.
Founder
Share
"Great app ever"
What do you like best about Omnisend?

Overall experience with Omnisend is very positive. It's a great product for a fair price and does what you need very well. I have recommended this many times.

What do you dislike about Omnisend?

Setting up Omnisend can be a little difficult, especially if this is your first time with email marketing. However their customer service is great and super helpful when you need assistance!

What problems is Omnisend solving and how is that benefiting you?

Omnisend has been great for getting email marketing out to customers! It allows for a lot of customization which is nice, and it's also priced very well in comparison to a lot of other options.

Small Business (50 or fewer emp.)
Aug 21, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing tool"
What do you like best about Omnisend?

The simple way to manage the content and the audience

What do you dislike about Omnisend?

Its all in English should be available in other languages

What problems is Omnisend solving and how is that benefiting you?

We are selling a lot with mailings. I didn't expect such a positive response

Small Business (50 or fewer emp.)
Aug 12, 2020
 Source
Overall Rating:
5.0
KB
Kristen B.
Founder
Share
"Clean and easy to use"
What do you like best about Omnisend?

Not provided

What do you dislike about Omnisend?

Not provided

What problems is Omnisend solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Aug 11, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"First Time Everything"
What do you like best about Omnisend?

I like that it is straight forward with the instructions and use to integrate in what is my first business, my first website and first time developing for these. Super user friendly! It also was more user friendly than another e-mail marketing provider that I tried using before, with what seems to be the same features.

What do you dislike about Omnisend?

The least helpful is the layout of customization. I sometimes have found it difficult navigate the customization features.

What problems is Omnisend solving and how is that benefiting you?

Just figuring out what wording and emails to have in automation