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Semrush
4.5
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Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
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Ask Questions about Semrush
What Semrush is best for?
How does Semrush compare to MarketMuse?
What are the pros and cons of Semrush?
Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
Semrush video thumbnail
Semrush 0
Semrush 1
Semrush 2
Semrush 3
Semrush Screenshots
Semrush screenshot 1
Semrush screenshot 2
Semrush screenshot 3
Semrush screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 13, 2025
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
ER
Elias R.
Founder
Share
"Best platform for SEO and Social Media Management"
What do you like best about Semrush?

Love having a complete platform where I can do keyword research, backlink health checks and market research. For a small marketing team, it certainly helps strengthen our strategies by providing insightful data. As our team grows and our strategies need to be more ellaborate, Semrush has allowed us to make key decisions that have been impactful and we 've been very successful in our SEO efforts.

What do you dislike about Semrush?

I wouldn't say I dislike anything. Our team is very satisfied with what Semrush has to offer. It's been super useful and the platform is easy to use and navigate. I haven't encountered any inconveniences so far.

What problems is Semrush solving and how is that benefiting you?

We had a website that needed some redisign and SEO issues. Semrush helped us identify the issues we needed to solve, define link structure, improve our SEO efforts by implementing a blog and include keywords in our page copy to rank for words that are relevant to our industry (web development). Semrush has also helped us manage our social media as we use the tool to schedule posts which is super useful and saves us a ton of time.

Small Business (50 or fewer emp.)
Oct 14, 2023
 Source
Overall Rating:
5.0
Karen S. avatar
Karen S.
Founder
Share
"Great help...again!"
What do you like best about Semrush?

Time and again, Semrush customer support has quickly responded to our questions kept us working. They don't just send a link to an obscure page we have already not understood. They make sure they fully understand our questions and they demonstrate complete answers in our own account. I truly feel my team is supported.

What do you dislike about Semrush?

Initially, it feels expensive. Sometimes, the various features feel a little disconnected. It's highly complex but we have definintely seen Semrush's continuous improvement for the tools and the overall interface.

What problems is Semrush solving and how is that benefiting you?

Semrush provides a great, comprehensive digital tool for managing our clients' online presence. Each client has a different focus or priority, and Semrush lets us dial in just what we need.

Mid Market (51-1000 emp.)
Oct 12, 2023
 Source
Overall Rating:
5.0
Aubrey C. avatar
Aubrey C.
Cloud Marketing Specialist
Share
"Massive Insight that leads to Massive Improvements"
What do you like best about Semrush?

There are a lot of tools and bits of data to dive into with SEMrush if you like to get lost in the sauce. Additionally, they have ways to make these insights more digestible with easy-to-understand reports. many of their reports include action items that you can then take and begin to implement. A few more notes on what I love about SEMrush: SEMrush's Content Tools - I use these on a weekly basis because they make it so easy to develop SEO-optimised pieces. Setup is a Breeze - If you have the information handy (domains, socials, GA4, competitors, keywords) you could get the tools set up in a day or two easily. Their Customer Service - The team always provides thorough and detailed feedback to help you understand, identify, and remediate the issue.

What do you dislike about Semrush?

I wish there were more options to manipulate all of their data with filtering, time ranges, etc. so I could get more lost in the sauce. These may just be paid features that our team doesn't have. SEMrush also has a pretty steep learning curve. I took it and hit the ground running, picking everything apart because that's what I like to do with new tools. Some of my teammates have had a harder time because there is SO MUCH you can get into.

What problems is Semrush solving and how is that benefiting you?

The competitor intelligence is game-changing because, with a little work, you can compare keywords, tracking, and authority among multiple of your competitors at once. We also have been able to create better SEO-performing content with all of their content tools and really nail down our ranking strategy. With all these tools we have been able to see a positive trend in our organic traffic since we began implementing these changes.

Mid Market (51-1000 emp.)
Oct 06, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"So many insights"
What do you like best about Semrush?

Semrush's solution is so in depth, there's almost no insight I can't find. It's easy to use and I love the Semrush Academy, which has made me a better content marketing professional.

What do you dislike about Semrush?

Pricing is a bit high, but it's comparable to other industry solutions.

What problems is Semrush solving and how is that benefiting you?

I use Semrush primarily for SEO tools and it's helped me to consistently publish high-ranking web content

Mid Market (51-1000 emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
Rehnuma K. avatar
Rehnuma K.
Technical Content Writer
Share
"Semrush is a great SEO tool that makes my work easier!"
What do you like best about Semrush?

Semrush saves hours of my effort because it allows to do intense competitive research, their traffic analytics, their content strategy, source of organic traffic, and most importantly-- the keyword gap. I almost everyday use its 'keyword magic tool' and it gives fine results always. Although very rarely, but I also use on-page features of semrush such as for site auditing, seo content template, and the on-page seo checker. I only want to say one thing that semrush is a package full of advanced seo and content management tool. None of my work can be accomplished with Semrush and its simple to use. There's no complicated feature that needs users to have expertize in SEO.

What do you dislike about Semrush?

Although, I use Semrush provided by our organization but I feel the pricing plans of Semrush is a bit high. Rest everything else is good to go!

What problems is Semrush solving and how is that benefiting you?

Semrush helps me to search top-ranking keywords, allow me to analyze a lot of competitor's websites, provides me reference article for my keywords, and more. Plus, I recreate a lot of competitors' SEO and content startegy based on the insights and suggestions Semrush provides. Therefore, we do not have to spend hours in doing all these practice manually. Instead, Semrush do all the research and provide me details in minutes or even seconds.

Small Business (50 or fewer emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
NS
Nate S.
Founder
Share
"Very Helpful"
What do you like best about Semrush?

Semrush is a grreat marketing tool and we are able to do a lot of our marketing work using it.

What do you dislike about Semrush?

The dashboard can be a bit tricky to navigate when first starting out but there are pletny of resources to help with that.

What problems is Semrush solving and how is that benefiting you?

We use it a lot to conduct keyword research

Mid Market (51-1000 emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
NS
Nelson S.
Founder
Share
"Great Tool"
What do you like best about Semrush?

The international SEO tool is great. It has helped our business a lot

What do you dislike about Semrush?

I dont think that I have seen many downsides, only complaint is that the reports tool could be more worked out.

What problems is Semrush solving and how is that benefiting you?

SEMrush is solving all SEO problems that I have encounteres

Small Business (50 or fewer emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
KH
Kaitlin H.
Founder
Share
"My Favorite SEO Software Out There"
What do you like best about Semrush?

I've used SEMrush for years at both small and mid-size companies and it indeed provides the best tools for the best values in terms of SEO tools. I have used others such as Moz, Ahrefs, and more and SEMrush always seems to beat them in features and pricing. I love they are constantly adding new features and for any issues I've had the customer support team has always gotten back to me promptly and with very detailed answers specific to my problems.

What do you dislike about Semrush?

Sometimes the UX can be redundant or things are not where you would most expect them to be. They could sometimes do better at drawing more attention to new product features. There have been occasions when new features roll out and there's no mention anywhere, you just stumble upon it.

What problems is Semrush solving and how is that benefiting you?

It offers a lot of different products within one software and there are a ton I don't even utilize. I love their new app store and how they are creating their own and working with third parties to offer even more options. They are expanding their AI offerings, which is very important in SEO and content marketing right now.

Mid Market (51-1000 emp.)
Sep 29, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"goldmine for keyword research"
What do you like best about Semrush?

Semrush helps us to find potential easy to rank keywords that we can put under our content calendar in SEO. Also user friendly features like list managers let me save keywords to try them later or track their rankings.

What do you dislike about Semrush?

A bit pricey platform to try but it is so far worth the ROI

What problems is Semrush solving and how is that benefiting you?

The tool helps us find potential long tail and short tail keywords

Mid Market (51-1000 emp.)
Sep 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Nice solution for inhouse seo team"
What do you like best about Semrush?

Semrush is quite useful tool to take domain audits, find value long tail keywords that can be used for upcoming contents on webpage.

What do you dislike about Semrush?

There are no major downfalls to mention. Overall a good tool

What problems is Semrush solving and how is that benefiting you?

Adhoc updates on our seo projects