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Semrush SEO Software logo
Semrush
4.5
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Semrush Reviews: 4.5/5 — Highly Rated

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
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Ask Questions about Semrush
What Semrush is best for?
How does Semrush compare to MarketMuse?
What are the pros and cons of Semrush?
Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
AI agent / copilot
AI / AI-powered content suggestions
AI-powered content editing (inline, images)
API access / developer tools
Automated implementation of fixes
Backlink Analysis
Broken Link Checker
Bulk editing & global meta controls
Citation tracking
Competitor Analysis
Competitor analysis / benchmarking
Competitor Keyword Analysis
Semrush Media
Semrush video thumbnail
Semrush 0
Semrush 1
Semrush 2
Semrush 3
Semrush Screenshots
Semrush screenshot 1
Semrush screenshot 2
Semrush screenshot 3
Semrush screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 01, 2026
Semrush SEO Software logo
1,903 Semrush Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Dec 28, 2022
 Source
Overall Rating:
5.0
BS
Bella S.
Marketing Manager
Share
"Great SEO platform!"
What do you like best about Semrush?

Ease of suggestions to improve SEO and see results instantly

What do you dislike about Semrush?

Platform there is a lot to explore but with the free training it has helped us get used to the different features

What problems is Semrush solving and how is that benefiting you?

How to rank higher in Google listings, getting more visibility/traffic/sales

Enterprise (> 1000 emp.)
Dec 28, 2022
 Source
Overall Rating:
5.0
Roshan M. avatar
Roshan M.
Deputy General Manager
Share
"An Awesome Tool For All The SEO Needs"
What do you like best about Semrush?

Keywords research, competition analysis and rank checking. It helps in reducing the manual efforts and gives accurate results.

What do you dislike about Semrush?

limitation on number of times you can download the reports.

What problems is Semrush solving and how is that benefiting you?

SEM rush is helping me in chekcing the rank of thousands of keywords in a single click, helps in understanding the competition and checking the keywords deficulty.

Enterprise (> 1000 emp.)
Dec 15, 2022
 Source
Overall Rating:
5.0
Abid M. avatar
Abid M.
Avp Ll Branch Operations Manager
Share
"Excellent SEO Management Tool"
What do you like best about Semrush?

Semrush is the best platform for keyword search and i am using this amazing tool from last 3 years and found it very helpful for my website page rank. Some amazing features of semrush includes keyword tracking, Link analytics, keyword discovery and many more.

What do you dislike about Semrush?

Semrush is a complete tool in all aspects as i have not found any thing seems not working well. Semrush is very essential for all the peoples who are looking for professional seo management tool.

What problems is Semrush solving and how is that benefiting you?

I am using semrush for keyword search and content management for my website. Semrush is very beneficial for me in terms of ranking my page and to increase traffic on my websites.

Small Business (50 or fewer emp.)
Dec 09, 2022
 Source
Overall Rating:
5.0
Kyle L. avatar
Kyle L.
Managing Director
Share
"SEMrush a great way to move into the world of SEO"
What do you like best about Semrush?

The product is easy to use and has excellent resources - print and video.

What do you dislike about Semrush?

SEMrush has so many capabilities that it is challenging to access. Example: I have been learning SEO. The instructor references multiple products, such as; Moz, Ahrefs, and many other more specific software. When researching the other products on G2, I discover that SEMrush has the same capability and frequently is a high-ranking alternative. That is how I find out some of SEMrush's capabilities.

What problems is Semrush solving and how is that benefiting you?

We are launching a new website and SEO campaign. SEMrush's Keyword research tools are intuitive and easy to use. We are days away from launching the new website, and SEMrush is our go-to tool to generate and evaluate keywords for blogs, FAQs, and job descriptions.

Small Business (50 or fewer emp.)
Dec 08, 2022
 Source
Overall Rating:
5.0
KO
Kyle O.
Ceo
Share
"Awesome Software for Digital Marketing SEO agencies"
What do you like best about Semrush?

All the tools & functionality it has available

What do you dislike about Semrush?

There's nothing particular I dislike, it'd be nice to have more roadmapping

What problems is Semrush solving and how is that benefiting you?

It is helping greatly with keyword research and of course the data/analytics

Mid Market (51-1000 emp.)
Dec 07, 2022
 Source
Overall Rating:
5.0
Julieta B. avatar
Julieta B.
Project Manager
Share
"Semrush is a long way ahead of its competitors"
What do you like best about Semrush?

I have had tremendous success with this tool, as it allows me to conduct simple but thorough research on every customer conversation. I can adjust various elements easily, so the support has worked quite well. It has provided me with information on multiple data analysis procedures. Semrush has proven to be ideal for gathering helpful information during each customer engagement.

What do you dislike about Semrush?

I have no drawbacks whatsoever with the software; Semrush has been excellent.

What problems is Semrush solving and how is that benefiting you?

Our SEO team uses Semrush to gather information about a specific website; it is excellent for organic research. The market analyses we do result in a very robust and comprehensive compilation. It is fast and reliable, integrates well and is easy to use. We take for granted the relevant channeling of each data information; we can link social networks, learn about other users' mentions, and draw conclusions from their actions.

Small Business (50 or fewer emp.)
Dec 05, 2022
 Source
Overall Rating:
5.0
KC
Karim C.
Marketing Consultant
Share
"Everything You Need to Dominate Online"
What do you like best about Semrush?

SemRush is super powerful with features. Yet it is simple to navigate and their support is the very best.

What do you dislike about Semrush?

There is nothing that I dislike. It is a great platform

What problems is Semrush solving and how is that benefiting you?

Developing an online presence by strengthening my website, writing good content

Mid Market (51-1000 emp.)
Dec 03, 2022
 Source
Overall Rating:
5.0
Mohan Lal D. avatar
Mohan Lal D.
Automation Specialist
Share
"Must have tool for Businesses"
What do you like best about Semrush?

My favourite part about SEMRush is that you can do competitor analysis. Be it if you are checking in terms of organic keywords, Backlinks or PPC. You can also see the Google Search ADs that your competitors are running. I also like that you can do a site audit and much more with just one tool.

What do you dislike about Semrush?

It is slightly on the expensive side. But at the same time, it seems to be a must-have tool if you are working SEO & Paid ADs for your business.

What problems is Semrush solving and how is that benefiting you?

I use SEMRush for competitor analysis, and SEMRush does give me a head start. It shows what ADs competitors are running, so I already have an idea about what competitors are doing, and then you tap down on which competitors to model.

Small Business (50 or fewer emp.)
Dec 02, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product for SEO"
What do you like best about Semrush?

This is a great tool for SEO specialists in every way. The SEO Dashboard rounds everything you need to know into one, making monitoring changes and suggestions super easy!

What do you dislike about Semrush?

For first time SEO specialists, there is a lot to learn and adapt to on this platform. It may not be the most intuitive product out there, but the tutorials and support team are extremely helpful!

What problems is Semrush solving and how is that benefiting you?

SEO monitoring would take significantly longer without the tools provided by SEMrush. This helps me spend less time analyzing our website analytics and more time completing other projects.

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
FM
Felicity M.
Quality And Risk Management Officer.
Share
"The most complete SEO tool in the market."
What do you like best about Semrush?

The product is must have for all marketers and advertising agencies. It's helps alot in market research,SEO tools and competitors benchmarking. Its aslo good in social media management and website audits.

What do you dislike about Semrush?

The journey with this product has been exceptional . We have not experienced any major problems. The team like every bit of this program.

What problems is Semrush solving and how is that benefiting you?

Semrush was easy to implement. It's offers many useful features like website audit ,seo tools and competitors benchmarking. Customer support is very reliable. Their pricing structure is very fair.

Small Business (50 or fewer emp.)
Nov 15, 2022
 Source
Overall Rating:
5.0
Manmeet S. avatar
Manmeet S.
Brand Management
Share
"Everything related to marketing made easy"
What do you like best about Semrush?

I can see analytics and make informed desicion ,anythinghelp related to marketing SEMRUSH will give you

What do you dislike about Semrush?

a bit more organised is what i will look at

What problems is Semrush solving and how is that benefiting you?

analytics regarding SEO and other keyword search

Mid Market (51-1000 emp.)
Nov 14, 2022
 Source
Overall Rating:
5.0
CM
Clover M.
Investment Analyst
Share
"Comprehensive SEO marketing tool for business clients."
What do you like best about Semrush?

Semrush is a wonderful tool for content marketing and SEO. It's affordable and has great customer support. It's aslo great for keyword research and its reporting is very simple.

What do you dislike about Semrush?

Semrush is the best tool for content marketing and SEO. It's well designed and continues to evolve. No dislike at all.

What problems is Semrush solving and how is that benefiting you?

It's has very great keyword research capabilities. Instant data points with a single click. Great customer support and its reporting is well designed.Semrush is aslo very affordable.

Small Business (50 or fewer emp.)
Nov 14, 2022
 Source
Overall Rating:
5.0
MS
Mihail S.
Ceo
Share
"Fast, Friendly and prompt support!"
What do you like best about Semrush?

There was missing info in my invoice, contacted support and got resolved my issue within minutes. Love the semrush service overall and their free courses. Very helpful!

What do you dislike about Semrush?

It is a bit expensive for me, but as I am starting my SEO journey I assume in future this won't be a problem for me. :) Also was not admitted in the Affiliate program due to low traffic on my website

What problems is Semrush solving and how is that benefiting you?

It is helping me with niche and competitor research combined with the best tool ever fro writing SEO optimized articles - SurferSEO https://surferseo.com/?fpr=index-home

Small Business (50 or fewer emp.)
Nov 12, 2022
 Source
Overall Rating:
5.0
david p. avatar
David P.
Digital Marketer
Share
"Technical SEO Software"
What do you like best about Semrush?

SEMRUSH is the best tool for keyword research, backlink checking, and finding link building opportunities. I special like the site audit section, which is valuable fo me. Report generation is faster than other competitive tools.

What do you dislike about Semrush?

Semrush Keyword searches are not adequate on the portal, sometimes suggesting non-relevant keywords. Makes it difficult to remove non-relevant keywords from the results list.

What problems is Semrush solving and how is that benefiting you?

I love the crawl reports that show me what needs to be fixed on the site to improve the overall health; this helps me quickly see broken links, and images, fill in meta descriptions that may be too short or too long, and much more.

Small Business (50 or fewer emp.)
Nov 11, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Software"
What do you like best about Semrush?

Super Useful Keyword Tracking Reports Great for Keyword Research

What do you dislike about Semrush?

Not much - it's a great platform. Huge set of Features

What problems is Semrush solving and how is that benefiting you?

Keyword Research

Mid Market (51-1000 emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
Aditya B. avatar
Aditya B.
Customer Fulfillment Associate
Share
"Semrush is a great tool for marketers and marketing students"
What do you like best about Semrush?

The ability to identify the various performance of a website and list all the elements that a company could work on to improve. Specifically the backlink information and identifying sources of clicks.

What do you dislike about Semrush?

Nothing in particular I saw was a drawback. The only limitation I saw was that I could add a maximum of 5 campaigns in the version given as trial. Other than that, the software experience was amazing.

What problems is Semrush solving and how is that benefiting you?

It solves the problems faced by almost every website and social media handles for a company, i.e. the performace matrics, its reach and where lies the problem with the scope of improvement. It helped me learn how a marketing campain may work and perform well.

Mid Market (51-1000 emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
Tram N. avatar
Tram N.
Chief Of Sales & Marketing Officer
Share
"Useful"
What do you like best about Semrush?

Semrush is so useful for Marketers. From Content to SEO.

What do you dislike about Semrush?

Price is so high, but it does have the free plan so it works.

What problems is Semrush solving and how is that benefiting you?

Suggesting idea for content and SEO review for my website.

Small Business (50 or fewer emp.)
Nov 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Has everything I need for SEO"
What do you like best about Semrush?

Detailed Keyword research that gives you a ton of ideas based on your desired search volume, search intent, and difficulty. The keyword gap is a great tool to spot previously used words by your competitors and offers excellent keywords to rank for.

What do you dislike about Semrush?

One of the critical function I need is SEO Writing assistant but that's in the Guru plan, which is $191 a month. It's too pricy for me and way higher than other alternatives. If I had the upfront money, I'd pay for Guru.

What problems is Semrush solving and how is that benefiting you?

Semrush helps me to find high quality long-tail keywords that other alternatives can't. It also offers insights on the search intent and help me decide what kind of content I should create based on the selected keyword.

Enterprise (> 1000 emp.)
Oct 27, 2022
 Source
Overall Rating:
5.0
Nicolette B. avatar
Nicolette B.
Seo & Content Lead At Campaign Monitor
Share
"Reinvigorated All-in-One Digital Marketing Tool"
What do you like best about Semrush?

They've improved the look and feel to be more user-friendly. The depth of their toolset, especially for technical SEO is unmatched. I'm still getting used to their Content Marketing tools have improved so this could become my all-in-one digital marketing platform.

What do you dislike about Semrush?

Mainly the navigation could be more intuitive like offering a tooltip on hover rather than needing to click each feature to remind me what function it serves.

What problems is Semrush solving and how is that benefiting you?

Conducting eyword research, analyzing competitor strengths and weaknesses, finding content gaps, and measuring share of voice. It's too soon to tell how my business performance has increased, but keeping numerous business unit websites in one place will certainly save time.

Small Business (50 or fewer emp.)
Oct 14, 2022
 Source
Overall Rating:
5.0
Dustin H. avatar
Dustin H.
Sr. Affiliate Manager
Share
"Great value for an SEO tool and beyond"
What do you like best about Semrush?

Nothing but great things to say about this SEO product. Its myriad of tools is incredible, especially for its price point. https://dustinhowes.com/semrush-review/

What do you dislike about Semrush?

There is a lot of data in the reports. It can be overwhelming to try and utilize all the tools to their full potential. I'd suggest focusing on one tool at a time and becoming an expert will help alleviate that

What problems is Semrush solving and how is that benefiting you?

I use it as an affiliate manager to find the publications that own real estate on google for the keywords we want to rank for in SEO. I download a list and then find contact info for the right person at the company.

Mid Market (51-1000 emp.)
Oct 07, 2022
 Source
Overall Rating:
5.0
KI
Ken I.
Group Marketing Manager
Share
"The best SEO/SEM tool"
What do you like best about Semrush?

Semrush has many different tools to help optimize your organic & paid search & content marketing efforts. My personal favorite tool is the SEO Writing Assistant when working on new content ideas.

What do you dislike about Semrush?

The wide range of tools available is also overwhelming. With so many, it's hard to know that we're leveraging everything available to us. It's probably a good problem to have!

What problems is Semrush solving and how is that benefiting you?

Helps identify content gaps with competitors and content that needs further optimization. It provides greater insight by having more granular, detailed search metrics available.

Mid Market (51-1000 emp.)
Oct 04, 2022
 Source
Overall Rating:
5.0
Jared L. avatar
Jared L.
Digital Marketing Coordinator
Share
"Top SEO product"
What do you like best about Semrush?

Provides a great outlet for SEO research including keyword research, backlink research and a fully functional and usable competitive analysis that provides an exceptional level of detail

What do you dislike about Semrush?

The data can be unreliable for lower volume keywords which, depending on the industry you operate in, can make research a bit more tricky.

What problems is Semrush solving and how is that benefiting you?

Optimizing the website for search enginges. This helps plan strategic campaigns and build on individual keywords to grow traffic across strategic industries

Small Business (50 or fewer emp.)
Oct 04, 2022
 Source
Overall Rating:
5.0
SR
Susan R.
Founder And Owner
Share
"Terrific experience for a person with no tech background"
What do you like best about Semrush?

I love being able to do a site audit especially because if I implement changes and I'm not sure if I did it correctly, the site audit will immediately tell me if I did.

What do you dislike about Semrush?

The only thing that jumps out at me is that I kind of wish I had been able to hire somebody from this website directly to help me with some things that I don't know how to fix on my own. They did give me partner names but I probably would feel better if I could hire someone directly from this company.

What problems is Semrush solving and how is that benefiting you?

I am trying to improve my rankings on Google and to learn about SEO. I have no tech background so I'm starting from nothing but I am learning a lot from this website because there are so many bits of information and explanations.

Mid Market (51-1000 emp.)
Oct 03, 2022
 Source
Overall Rating:
5.0
SP
Steven P.
Digital Marketing Strategist
Share
"Best All in One Tool for Digital Marketers!"
What do you like best about Semrush?

Ease of use. Many great features, such as analyzing the site’s performance, comparing and checking the competitor's website etc.

What do you dislike about Semrush?

Not really that I dislike, but maybe just pricing.

What problems is Semrush solving and how is that benefiting you?

Semrush helps me check my website performance and how to improve it. Also, I can research keywords for SEO purposes.

Enterprise (> 1000 emp.)
Sep 30, 2022
 Source
Overall Rating:
5.0
CB
Camille B.
Digital Marketing Manager
Share
"I use this tool every day and it makes digital strategy a breeze"
What do you like best about Semrush?

SEMRush is my go-to all-in-one tool that enables me to access everything I need to create a digital playbook for my company. It provides me with all the data I need!

What do you dislike about Semrush?

Nothing. It gets better all the time. The initial learning curve takes a while, but once you learn where to go to get what you need, it's game-changing and helps you work smarter, not harder!

What problems is Semrush solving and how is that benefiting you?

SEMRush gives you access to competitive data so that you can see what competitor content is performing best. It helps you immediately locate where your site can be optimized to outperform the competitors in SERPs, and that not only helps you rock your on-page SEO, but informs what areas we need to prioritize to get a boost in SERPs. I love post tracking and position tracking, as it helps me prove ROI on content publishing to my leadership team!

Small Business (50 or fewer emp.)
Sep 20, 2022
 Source
Overall Rating:
5.0
Aunia K. avatar
Aunia K.
Owner/Director
Share
"Semrush is trusted by our brand and our clients."
What do you like best about Semrush?

As a company, we find that it is user-friendly and gives us the content and feedback that we need to build out clients' online presence and visibility.

What do you dislike about Semrush?

We can't say that there is anything we don't like at this time.

What problems is Semrush solving and how is that benefiting you?

It is helping us target the area of improvement needed to improve our clients SEO.

Small Business (50 or fewer emp.)
Sep 14, 2022
 Source
Overall Rating:
5.0
YO
Yulia O.
Marketing Strategist
Share
"Super valuable for content and SEO"
What do you like best about Semrush?

As a marketer who needs to deal with a lot of content pieces from different authors, I love the SEO Writing Assistant tool! It provides an intuitive quality score for every article and highlights the areas for improvement. Also it gives very concrete instructions on words to add, the length to stick to, etc. Keyword Overview and Keyword Magic are two more tools I use every day, there's literally everything I should know about every keyword or cluster: volume, CPC (sometimes CPC says more than search volume in terms of business value), difficulty, SERP features etc. I can't imagine my keyword research and content creation without Semrush anymore.

What do you dislike about Semrush?

Some metrics don't appear realistic, especially for low-volume keywords, but you just need to keep in mind that those are estimates and not something to trust entirely. This is why I double-check them with other metrics, like competition level, keyword difficulty or CPC.

What problems is Semrush solving and how is that benefiting you?

I'm building my entire content strategy around this tool and couldn't wish for anything else.

Small Business (50 or fewer emp.)
Sep 14, 2022
 Source
Overall Rating:
5.0
MH
Magen H.
Project Manager
Share
"SEMrush is a great tool for our business"
What do you like best about Semrush?

We started using Semrush for their online tools and it has been a great asset to our clients. We use the location management tools for YEXT services. Their customer support has also been quick to respond to any questions we have had.

What do you dislike about Semrush?

I do wish their reporting system was easier and more visually appealing to use, but we use a different tool for those for our clients, so that isn't a huge deal.

What problems is Semrush solving and how is that benefiting you?

We are still exploring a lot of the tools that Semrush has to use but are very happy with the few that we are utilizing now for our business and client needs.

Small Business (50 or fewer emp.)
Sep 13, 2022
 Source
Overall Rating:
5.0
MK
Marcin K.
Seo Expert, Ceo
Share
"SemRush perfect tool for SEO Agency but the not only one"
What do you like best about Semrush?

SemRush is the Full SEO tool but not the only one. You can also use it for Paid Search analyses and general support of your digital marketing activities. The tool is a very big database for most of the countries in the world.

What do you dislike about Semrush?

Not all features are on the best level. Probably it's a typical problem of all big tools, which can't be the best in all areas. Especially, content planning in some languages is not at the top level.

What problems is Semrush solving and how is that benefiting you?

Mostly I use it for SEO activities, especially because it is good for SEO Audits of websites. Also, I use keyword research, visibility analyses, market analyses, competitors, and Social Media posters.

Small Business (50 or fewer emp.)
Sep 13, 2022
 Source
Overall Rating:
5.0
Cody B. avatar
Cody B.
Ceo | Founder
Share
"It satisfies our SEM research needs."
What do you like best about Semrush?

The user interface inside a project is pretty nice. I get the feeling that I'm in a cockpit toggling controls and seeing actually useful dashboard metrics.

What do you dislike about Semrush?

Features that take up screen space but are present on the user interface are an annoyance.

What problems is Semrush solving and how is that benefiting you?

We used to suffer from us having less information than competitors same size. Now I see that we're at an advantage to reveal their marketing tactics and outdo them to claim their spot. I have also never knew how many listing sites we had at our disposal until using that feature. The site audit is the most important feature for us, troubleshooting website issues that were leaving visitors and leads behind. We now have a better organic search position, and are able to visualize our growth on social media next to our competitors.