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Serpstat SEO Software logo
Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 15, 2026
Serpstat SEO Software logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great SEO platform"
What do you like best about Serpstat?

The data that is available is very robust and helps you gain a better understanding.

What do you dislike about Serpstat?

The UI could be updated a bit to be more modern but its really not a negative.

What problems is Serpstat solving and how is that benefiting you?

The biggest is just getting a better understanding of a sites SEO health so I can then make actionable changes to improve SERP results.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
GB
Gilbert B.
Co Founder & Head Analytics & Seo Geek
Share
"Crucial for My Business, Crucial for Success"
What do you like best about Serpstat?

The depth of data made available, The accuracy of the data The multiple types of export options available, including directly to Google Drive & PDF The ability to regularly run and receive SEO Audit updates Text Analysis (an incredibly powerful tool that I do not have enough space to write about) The SEO Audit Report History PPC Research Organic Research The Custom Overview report that lets you set up your own custom data to export (I use this almost daily) The Filter Option (that lets you save regular filter settings you use) The Chrome Browser Plugin Backlink Analysis (I've used this to save a clients website after it was hit with toxic SEO The Project Overview Dashboard is clean, easy to use, and loads quick

What do you dislike about Serpstat?

If i was being reallllllly picky. I would like to see the ability to choose what folder report exports to Google Drive go to. It can be a little taxing having to manually move docs between folders when downloading multiple reports at once. (this is honestly not that big of a deal)

What problems is Serpstat solving and how is that benefiting you?

On page & Off Page SEO Market Research New Client Intake & Site Evaluation Branding Competition Research Keyword Rank Tracking

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
AG
Annie G.
Seo Consultant
Share
"Marvelous SEO Tool with the Best Support Team Ever!"
What do you like best about Serpstat?

Serpstat is a complete tool with multiple options including keyword analysis, backlink analysis, rank tracking, site audit and text analysis. The overall features are comparable to best in the industry with a far affordable price to their competitors. However, the best part is their support team. I had my account hacked and plan changed but their support followed up for more than a week to resolve the issue. When I provided every proof of purchase and guaranteed ownership, they fixed the issue and reverted back my account to my original email and plan. Their support and especially Inna spent hours on chat and email in resolving my problem and restoring my account. I have used many tools and had to contact many support teams in the past but I am not seen anyone more understanding and cooperative as their support. Their support team and especially Inna is the best support agent I have ever encountered.

What do you dislike about Serpstat?

There is nothing to dislike. However, they can improve the tool to increase their database to compete with the likes of the top tools. But they are already very good for the prices they offer and they will only improve with time.

What problems is Serpstat solving and how is that benefiting you?

I am able to check SEO aspects of our own website as well as our clients using Serpstat. The details and database are very good for the price offered. Moreover, their bots are not easily blocked by websites trying to hide backlinks, unlike the big tools whose bots are blocked to avoid competitor spying.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
AW
Adam W.
Project Manager
Share
"Fair Price, Excellent Benefits"
What do you like best about Serpstat?

I like the ability to create projects because this enables us to stay ahead of our local competition. Furthermore, having Serpstat gives us keyword search data to use for our digital ad campaigns. Overall, I highly recommend this product and look forward to seeing Serpstats growth.

What do you dislike about Serpstat?

I don't have anything I dislike, I just wish there was a limited related keyword search for the cheapest option. If this was opened up on a limited scale, maybe only see 10 related keywords, it would be a killer piece of software.

What problems is Serpstat solving and how is that benefiting you?

We had a hard time finding local/niche citations. After getting Serpstat, we were able to analyze other websites to find out where they were being linked to.

Mid Market (51-1000 emp.)
Jan 16, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome Team Management mode!"
What do you like best about Serpstat?

Excellent feature with a simple and intuitive interface. With its help, I easily control the work of my small team. And I'm confident in the information security as members of my team receive limited rights. And my account cannot be deleted or changed somehow.

What do you dislike about Serpstat?

Sometimes it works very slow, but not a big deal

What problems is Serpstat solving and how is that benefiting you?

Monitor the work of my team in one place

Small Business (50 or fewer emp.)
Jan 16, 2019
 Source
Overall Rating:
5.0
CR
Chris R.
Ceo
Share
"Easy to use & inexpensive. What else is there?"
What do you like best about Serpstat?

SerpStat is a very easy to use interface. Their sidebars are intuitive so you can quickly understand where to go for what you're looking for. The data is updated regularly and the tool is super quick as compared to others that I have used.

What do you dislike about Serpstat?

I'm not always a fan of the need to pay for premium services as I'm trying to do research. It would be great if they would let me try out one of their premium features without having to modify my plan.

What problems is Serpstat solving and how is that benefiting you?

Like many others, I'm trying to develop my SEO strategy and what my competition is doing. It's a simple tool to do all of that and more.

Small Business (50 or fewer emp.)
Jan 16, 2019
 Source
Overall Rating:
5.0
AB
Alisa B.
Маркетинговый директор
Share
"Affordable tool for a comprehensive SEO analysis"
What do you like best about Serpstat?

Purchased its plan after a year of using the other tool. Was looking for a tool to research keywords, easily filter them, and analyze competitors’ sites. Serpstat met my expectations and surprised me a lot. They provide the large number of databases, so that I’m not limited to the specific countries. It’s great that the tool not only collects the keywords but also can group them in separate clusters.

What do you dislike about Serpstat?

Didn’t find any critical issues. I like it/

What problems is Serpstat solving and how is that benefiting you?

Niche analysis & keyword research

Mid Market (51-1000 emp.)
Jan 15, 2019
 Source
Overall Rating:
5.0
PS
Paul S.
Cmo
Share
"Great SEO tool every expert needs!"
What do you like best about Serpstat?

The tool lets me solve all the issues in one place. The greatest thing is its checklist with an opportunity to set tasks for your SEO team and monitor how the tasks are being carried out. Rank tracking tool is the second thing that made me choose Serpstat, and it appeared to be the best decision. Now I have all the data on the website’s changed positions for the tracked keywords on one page and quickly discover why its rankings dropped.

What do you dislike about Serpstat?

Why not increasing technical audit reports speed? :)

What problems is Serpstat solving and how is that benefiting you?

Identifying and fixing on-page and off-page SEO issues

Mid Market (51-1000 emp.)
Dec 20, 2018
 Source
Overall Rating:
5.0
Ксения . avatar
Ксения .
Public Relations Manager
Share
"All SEO data in one place"
What do you like best about Serpstat?

I used to work with several paid tools, switching from one to another every day. Serpstat proved to be an indeed all-in-one platform, which contains all tools you need to run your website successfully. Now I use the only one tool, and I’m quite happy with my decision!

What do you dislike about Serpstat?

I wish they could update their keyword data frequently! Everything else is great.

What problems is Serpstat solving and how is that benefiting you?

Content marketing & SEO

Small Business (50 or fewer emp.)
Nov 16, 2018
 Source
Overall Rating:
5.0
TG
Tech G.
Analytics Application Architect
Share
"Great SEO features in one tool!"
What do you like best about Serpstat?

I like the best the Domain Analysis where I can find what keywords my customers' competitors are using or not using so I can plan my customer's website in advance for better SEO.

What do you dislike about Serpstat?

That for pages with not too much traffic, ~500 visitors/month, we don't get any data for Visibility and SE Traffic.

What problems is Serpstat solving and how is that benefiting you?

For my agency, I am solving SEO problems for my customers' websites. First benefit is that I can plan content in advance before developing a website. Also I can easily find SEO issues that can impact my customer's position in search engines.