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Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 07, 2026
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
VD
Volodymyr D.
Research Assistant
Share
"Awesome rank tracking"
What do you like best about Serpstat?

I use this tool for everything related to SEO - SEO audit, competitive research, keywords, backlinks, rank tracking. I was surprised to see that Serpstat allows monitoring top-100 competitors in one project so that I don’t have to spend additional limits. Other tools usually don't offer this much.

What do you dislike about Serpstat?

The site may be slow sometimes, especially with the large projects

What problems is Serpstat solving and how is that benefiting you?

SEO audit, competitive research, keywords, backlinks, rank tracking

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Keyword Clustering + Tracking multiple regions!"
What do you like best about Serpstat?

First off, this is a very underestimated tool and does all the tricks for a penny. You get thousands of keywords to cluster in a matter of just minutes compared to hours of manual work. Multiple regional areas make positions tracking easy and effective. All in all, a great tool!

What do you dislike about Serpstat?

Tracking the same keywords in different regions costs you monthly limits. Tracking 10 keywords across ten different regional databases will account for 100 tracked keywords in your project.

What problems is Serpstat solving and how is that benefiting you?

Streamlined keyword clustering process for clients; makes client reporting on site's positions and competitors easy.

Small Business (50 or fewer emp.)
May 30, 2018
 Source
Overall Rating:
5.0
TE
Todd E.
Founder
Share
"Feature filled, but still easy to use - a great value."
What do you like best about Serpstat?

Serpstat has the features I need without the bloat. It's the perfect balance of the right SEO features, without the complexity penalty.

What do you dislike about Serpstat?

Sometimes I can't intuitively click my way through certain tasks, but their chat has always been there and got told me how to do what I wanted or pointed in the right direction.

What problems is Serpstat solving and how is that benefiting you?

We've been able to accurately track page views and SEO rankings with Serpstat - without breaking the bank.

Small Business (50 or fewer emp.)
May 21, 2018
 Source
Overall Rating:
5.0
RS
Ruan S.
Senior Seo Specialist
Share
"Great service from Serpstat"
What do you like best about Serpstat?

Had great service from the Serpstat team. They were courteous and very friendly :)

What do you dislike about Serpstat?

That we couldnt get a bigger subscription

What problems is Serpstat solving and how is that benefiting you?

Rank tracking in real time as Search Console has delayed data

Small Business (50 or fewer emp.)
May 08, 2018
 Source
Overall Rating:
5.0
Sam C. avatar
Sam C.
Owner
Share
"Serpstat system is amazing and is helping with business a great deal!"
What do you like best about Serpstat?

Rank tracker is my favorite but other tools are amazing to such as the keyword researcher etc. I love using is to find new keywords to rank for. Our websites are ranking better and generating more leads. I recommend this product to any SEO agency or consultant. We are also using Serpstat with reports which is automated. This is saving our team a huge amount of time! It has helped out team save a lot of time with our search analysis and advertising. Serpstat has helped us identify localized keywords which has saved us a great deal of money with our advertising while increasing a leads and sales. We have found a huge amount of organic keywords by researching our competitors using the data retrieved by Serpstat. The results have amazed us. We can quickly spot when ranking drop and act in time to improve our rankings before our customers spot a problem. This has helped us tremendously improve our customer service. We have improved our content writing by researching statistical information and see what the current trends are based on the data displayed by Serpstat. We truly recommend any serious SEO agency to consider Serpstat.

What do you dislike about Serpstat?

I wish there were no limitations but that would be fair anyway. If you need extra resources, you can always upgrade your plan.

What problems is Serpstat solving and how is that benefiting you?

Rank tracking and keyword research. It has helped us with onsite optimization.

Small Business (50 or fewer emp.)
May 08, 2018
 Source
Overall Rating:
5.0
John W. avatar
John W.
Owner, Web Designer, Online And Social Media Marketer
Share
"SEO Testing and Information all in one place."
What do you like best about Serpstat?

There's a couple of things I like about Serpstat. #1 It's really easy to use. I can add and setup a new account in minutes and start testing and receiving information. #2 The layout is simple to navigate and very easy to read. #3 The community blog updates and training are an awesome learning source. #4 The support is incredible. Fast and knowledgeable.

What do you dislike about Serpstat?

SEO is complicated, especially finding the niche for your business. There is a definite learning curve but Serpstat makes the process easier with their tools, their knowledge base and their incredible support.

What problems is Serpstat solving and how is that benefiting you?

Using Serpstat I'm able to monitor and improve my customer's online marketing programs. It's an invaluable part of the services I offer.

Small Business (50 or fewer emp.)
May 03, 2018
 Source
Overall Rating:
5.0
BJ
Brian J.
Professional Photographer
Share
"Serpstat Review"
What do you like best about Serpstat?

The application itself is sharp and snappy with a host of options that are all rather self-explanatory. The site audit function is superb.

What do you dislike about Serpstat?

There were some initial problems activating my account but the customer support team helped me through those issues. However I think more clarity on 'mobile number' configuration would really help others in the same position.

What problems is Serpstat solving and how is that benefiting you?

I am using it to complete a full SEO review of my site and it is proving to be very helpful rather than just shooting in the dark.

Small Business (50 or fewer emp.)
May 01, 2018
 Source
Overall Rating:
5.0
DP
Davide P.
Web Marketing Manager
Share
"The best SEO tool today"
What do you like best about Serpstat?

Nothing new to an expert seo but the accuracy... is really the difference between serpstat and other tools and this is a very important fact. It even returns more keywords than other tools when you analyze a website.

What do you dislike about Serpstat?

It looks like if the positions in serp are updated to 48 hours before and I can find the estimated traffic for one website about the last month in number of visitor forecasted / position in serp but i can't find a graph of that traffic in the last 1 year (this could be very useful)

What problems is Serpstat solving and how is that benefiting you?

I use it to analyze sites and it's much better than other tools because serpstat shows more links and the others shows just a fraction. Accuracy of the audit, backlink and positions is a strong starting point of serpstat

Small Business (50 or fewer emp.)
May 01, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very good and affordable SEO tool"
What do you like best about Serpstat?

First the great and fast responding support team. The software has lots of functions and is easy to use. The site audit function helped me to find errors i first overlooked and optimize the websites. Affordable price.

What do you dislike about Serpstat?

Not much at this point. At first, i had to get used to the user interface

What problems is Serpstat solving and how is that benefiting you?

Solve SEO problems and get better visibility for websites in Google.

Small Business (50 or fewer emp.)
Apr 26, 2018
 Source
Overall Rating:
5.0
Suvran R. avatar
Suvran R.
Co Founder & Ceo
Share
"A very well researched content optimization & Keyword Growth Tool"
What do you like best about Serpstat?

The tool has a very similar dashboard like the semrush, but at the same time it really performs at that level too. Plethora of url analysis and keywords research.

What do you dislike about Serpstat?

Going by the updates and trends we can definitely say that Serpstat is walking the right path. One needs to learn the interface a bit to manage all the prospects.

What problems is Serpstat solving and how is that benefiting you?

Keyword research (both paid and organic).