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Serpstat Reviews & Product Details
Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Serpstat Pros and Cons
- Provides very detailed analytics
- Offers very unique tools such as missing keywords, search question feature, and team mamangement
- Keywords for social signals are available
- It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
- You can be billed every 60 months which reduces plan prices by 35%
- Site audit takes significantly longer versus other tools
- Reports of buggy keyword accuracy
- The number of keywords your can research in a day is limited
- There are reports that the UI can be sluggish at times
Compare Serpstat with other popular tools in the same category.
I use this tool for everything related to SEO - SEO audit, competitive research, keywords, backlinks, rank tracking. I was surprised to see that Serpstat allows monitoring top-100 competitors in one project so that I don’t have to spend additional limits. Other tools usually don't offer this much.
The site may be slow sometimes, especially with the large projects
SEO audit, competitive research, keywords, backlinks, rank tracking
First off, this is a very underestimated tool and does all the tricks for a penny. You get thousands of keywords to cluster in a matter of just minutes compared to hours of manual work. Multiple regional areas make positions tracking easy and effective. All in all, a great tool!
Tracking the same keywords in different regions costs you monthly limits. Tracking 10 keywords across ten different regional databases will account for 100 tracked keywords in your project.
Streamlined keyword clustering process for clients; makes client reporting on site's positions and competitors easy.
Serpstat has the features I need without the bloat. It's the perfect balance of the right SEO features, without the complexity penalty.
Sometimes I can't intuitively click my way through certain tasks, but their chat has always been there and got told me how to do what I wanted or pointed in the right direction.
We've been able to accurately track page views and SEO rankings with Serpstat - without breaking the bank.
Had great service from the Serpstat team. They were courteous and very friendly :)
That we couldnt get a bigger subscription
Rank tracking in real time as Search Console has delayed data
Rank tracker is my favorite but other tools are amazing to such as the keyword researcher etc. I love using is to find new keywords to rank for. Our websites are ranking better and generating more leads. I recommend this product to any SEO agency or consultant. We are also using Serpstat with reports which is automated. This is saving our team a huge amount of time! It has helped out team save a lot of time with our search analysis and advertising. Serpstat has helped us identify localized keywords which has saved us a great deal of money with our advertising while increasing a leads and sales. We have found a huge amount of organic keywords by researching our competitors using the data retrieved by Serpstat. The results have amazed us. We can quickly spot when ranking drop and act in time to improve our rankings before our customers spot a problem. This has helped us tremendously improve our customer service. We have improved our content writing by researching statistical information and see what the current trends are based on the data displayed by Serpstat. We truly recommend any serious SEO agency to consider Serpstat.
I wish there were no limitations but that would be fair anyway. If you need extra resources, you can always upgrade your plan.
Rank tracking and keyword research. It has helped us with onsite optimization.
There's a couple of things I like about Serpstat. #1 It's really easy to use. I can add and setup a new account in minutes and start testing and receiving information. #2 The layout is simple to navigate and very easy to read. #3 The community blog updates and training are an awesome learning source. #4 The support is incredible. Fast and knowledgeable.
SEO is complicated, especially finding the niche for your business. There is a definite learning curve but Serpstat makes the process easier with their tools, their knowledge base and their incredible support.
Using Serpstat I'm able to monitor and improve my customer's online marketing programs. It's an invaluable part of the services I offer.
The application itself is sharp and snappy with a host of options that are all rather self-explanatory. The site audit function is superb.
There were some initial problems activating my account but the customer support team helped me through those issues. However I think more clarity on 'mobile number' configuration would really help others in the same position.
I am using it to complete a full SEO review of my site and it is proving to be very helpful rather than just shooting in the dark.
Nothing new to an expert seo but the accuracy... is really the difference between serpstat and other tools and this is a very important fact. It even returns more keywords than other tools when you analyze a website.
It looks like if the positions in serp are updated to 48 hours before and I can find the estimated traffic for one website about the last month in number of visitor forecasted / position in serp but i can't find a graph of that traffic in the last 1 year (this could be very useful)
I use it to analyze sites and it's much better than other tools because serpstat shows more links and the others shows just a fraction. Accuracy of the audit, backlink and positions is a strong starting point of serpstat
First the great and fast responding support team. The software has lots of functions and is easy to use. The site audit function helped me to find errors i first overlooked and optimize the websites. Affordable price.
Not much at this point. At first, i had to get used to the user interface
Solve SEO problems and get better visibility for websites in Google.
The tool has a very similar dashboard like the semrush, but at the same time it really performs at that level too. Plethora of url analysis and keywords research.
Going by the updates and trends we can definitely say that Serpstat is walking the right path. One needs to learn the interface a bit to manage all the prospects.
Keyword research (both paid and organic).