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Webflow Reviews: 4.4/5 — Solid Choice
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow has since expanded with AI-powered design assistance, built-in localization, and Webflow Optimize for A/B testing.
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
While Webflow has continued to improve its ecommerce capabilities with additional integrations and payment options, larger e-commerce businesses may still find the feature set more limited compared to dedicated platforms.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
Webflow offers a free Starter plan plus paid tiers including Basic, CMS, Business, and Enterprise, each with increasing CMS items, form submissions, bandwidth, and content editors.
eCommerce Websites
Webflow offers Standard, Plus, and Advanced ecommerce tiers with varying product limits, CMS items, and transaction fees.
See Webflow pricing for current rates and plan details.
Webflow Pros & Cons
Pros
- Impressive design and functionality freedom
- Easy drag-and-drop design
- UI is well signposted
- Excellent educational resources
- No need for plug-ins or add-ons
- Great template library
Cons
- The steep learning curve may scare off some users
- Higher price than competing tools
- E-commerce features are underdeveloped
- Technical SEO capabilities are limited
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
I find editing sites using Webflow very intuitive and I love the degree of control I have. I used Wordpress in the past and I found it clunky and slow in comparison. I do have a basic understanding of HTML, CSS and a little JS (which I've never needed) which I think helps -- not for writing raw code, but for understanding all the options. The University is a helpful resource -- the lessons are excellent, and I usually find answers when I need them. Backups are super intuitive and automatic. Automatic code compression. Lot of other features like optimizing for SEO etc... All around I am super happy with Webflow. I built and run two sites for businesses I own on it - one is a brand with basic ecomm and one is a simple website for an importing company.
Seems like Webflow has fewer plugins than Wordpress, so this requires a little bit of extra work, but hasn't been a problem for me.
Code-free web development of course. Also granular control of design. Huge time savings and way better outcomes (at least in my case) vs doing it from scratch and a way more intuitive and functional tool than Wordpress in my view.
- webflow probably is oxygen builder however i think if you compare the two user interfaces webflow clearly wins in that regard with webflow you have granular control over pretty much every element on the page so even the tiniest things like if you want to have a mobile nav drop down you can control how that drop down animates you control what kind of easing you have if you want to create custom animations on either page scroll on page load you can do that with webflow. - There is a free version available for those who are just starting their career in web design is a plus. - Even some of the guys i know who are really into hand coding they only want to do it that way even they accept that webflow is actually the best tool of all of them and the reason for that is really because webflow is coding for you as long as you know how to correctly structure your websites and you correctly name all the classes within webflow it will be just as neat as if it was hand coded in the first place.
- I have is is a steeper learning curve so when you're working with something like Elementor it's very drag-and-drop you've got section you've got a column you need drop in the columns you just click add new column and it just add new columns and automatically space them and it automatically adds padding to everything which I actually personally hate but if you were you know from a beginner standpoint it's it adds a bit of breathing space to the design so yeah so when you're building an element or it will seem easier to put something together the controls in. -The problem I'm facing is the CMS limit even on a business plan.
- I am a professional web designer and funnel builder for small businesses ..so i help businesses grow their business online through my web design services in which webflow is my everyday tool to use.
Its good to use, no code platforms like this helps me develop my design to live with ease.
It's hard to start with the interface of the application
No code sites
Webflow is not limited to templates. You have complete design freedom over everything. Their editor is top-notch! Webflow is the best tool out there. They are always releasing features which are working perfectly. Greatest tool out there!
The editor can be a bit slow if you have a very large website with hundreds of classes and collection items. But they have gotten better. The CMS editor is not the best for CMS editors, it tends to be slow, changes have sometimes been lost if an editor and a CMS user has maded changed at the same time.
We are able to own design of our website without having to deal with an agency who could take time in making changes to our website. We have saved a lot of money with Webflow.
You name it, you have it at Webflow! I was amazed by the variety of tools that they provide for no-code ppl like me. The NO-CODE is the highlight for me. I have used, nicepage, wix in the past but this works the best for my purposes.
Webflow has quite the learning curve. May not be easy for absolute beginners. A basic understanding of HTML, CSS would be needed to make the best of what they offer.
I was looking for a no-code platform that can help me create a website for the company I worked for. This made things really easy for me. Saved time and money.
Webflow really is an intuitive tool that makes my job so much easier. With minimal coding knowledge, I have been enabled to build multiple marketing sites and maintain them. I'm able to take a design in Figma from wireframe, to design, to building it in Webflow and pushing it live. The community of designers and web developers that answer questions on the forum is super helpful. Webflow creates great resources and their help center really does answer most questions. I like having separate views for editors and designers, and that we can both work at once. I love being able to own a website end-to-end.
Truthfully, there's not much that I have an issue with. I understand that fast/live support is hard for lower pricing tiers, but I wish there was a faster way to submit a support question. Although with a little digging the forum or help center can typically help, I find with larger issues around billing and subscriptions I need a live person to answer questions. I also find the site/hosting/team plan structure a little confusing and wish there was an easier explanation or walkthrough of that structure.
I've worked on small teams that didn't have a web developer as a resource, Webflow enables me to ship live updates fast without waiting for development. I can design and check web accessibility and responsiveness as I go, and even see Google Search Console Errors. Webflow makes it easy to move domain names, link Google Analytics, and maintain a successful marketing site.
Honestly, the key for me is the Webflow Wishlist. Webflow, over time, works on features its customers ask for. With that and the lack of needing to know difficult coding, you can focus on building an beautiful responsive website with strong UI/UX.
Slightly steep learning curve, which might seem daunting, but their educational videos are going to help you overcome that learning curve with ease. User/Customer Log-ins has been something needed for a long time, but that is coming very soon.
Websites for clients that are responsive, unique, and built with best practices. Being able to customize experiences for each breakpoint has been a game changer in making a really well functioning site.
The technology, ease of use, amazing customization and beautifully designed websites.
Can be a bit of a learning curve at first, and a lot to take in.
You can build a fully customized look and feel for your website(s). The amount of interaction features are amazing. Websites with movement are the future and very eye catching.
I like how easy it is to log into your account, change the features of your website and upload content. I never could have imagined that web development could actually be this easy.
It is frustrating when I have my website open on one tab and web flow editor open on another one. Frequently, weblfow will log me out of editor and claim that I'm trying to edit on two separate pages, even if this isn't true.
I've become an extremely valuable marketer! Even though I cannot code, I can edit and upload things to a website which cuts down on time required by real developers. Webflow is a gamechanger!
As a designer I don't have to know how to code in order for my projects to look and work exactly the way I want them to. It's far more advanced than sites like wix and Wordpress. They stay up to date with latest trends.
When I first started using weblogs it was definitely a learning curve.
Even though I began my career in coding using webflow helps to get the job done faster and present work faster to my clients. It also help to have a visual of something that I want to create that account can mimic while learning how to code.
I love how easy the interface is to use, plus I really like how I can implement custom code as a lot of other platform out there are purely based on customisable templates.
I would love to see more of a richer ecosystem to be able to have plugins readily available for any tools I use across a website
Webflow rapidly reduces the time between designing a website and implementing the code.
Webflow truly allows you to design websites to your heart's content. The best part is the catalog of instructional videos that help you accomplish whatever you need. I cannot code so I appreciate how Webflow empowers me to design freely. The Webflow community is extremely helpful and encouraging and I value the showcase of sites which help get the gears turning.
It took me several months to finally feel comfortable using Webflow since I'm new to web design. The web building features differ greatly from previous sites I sampled. But with time and lots of tutorials, I found my way.
Webflow allows me to build a custom site from scratch with zero coding experience. The customization has landed me interviews and jobs in the creative industry since my portfolio stands out among the other applicants.
Although Webflow requires some basic knowledge in coding, getting started with a template and customizing it is my preferred way of kicking off a project.
Starting with a blank slate could be challenging.
Rapidly designing professional-looking websites. Bridging the gap between design and code.
I use Webflow for a bunch of different use-cases. I often utilize it for client work, but also use it at my corporate job as a designer + dev alignment tool.
I wish there were some better integrations with external platforms—such as exporting code in a way that can seamlessly work with prebuilt systems.
Team alignment and handoff issues are virtually nonexistent now.
The web app's user experience is really well done as it is well designed and organized. All of the elements on the website are easily accessible, and this website takes web development to another level.
It is hard for beginners to learn how to use Webflow to develop websites at first.
I am developing websites for clients using Webflow. Since I know how to use Webflow, it makes my life so much easier. This is far the best software I have come across for website development.
Webflow is an incredibly useful and easy tool to use to develop, deploy, and update websites. I have used it for several projects and love how easy it is to build custom sites without touching a line of code, while at the same time having an incredible array of options to choose from when styling and customizing a site.
At times, some of the features are not super intuitive to use - such as when adding an animation to an element on a page. You have to make sure you select the correct element you want the animation to apply to in your effect, but it's not immediately obvious to do that all the time.
I have used it for two recent client projects to design and deploy a website quickly; it has helped me reduce the amount of time between initial design and deployment dramatically, and it has allowed me to get a quick turn-around down on a project in no time!
The best thing about Webflow is we can easily design and build the website without writing a single line of code.It also writes the code which we can reuse or host in webflow. In Webflow we can create animations very easily without having any knowledge about javascript.The powerful feature of webflow is its content management system with the help of which we can easily pulish content on our website.The webflow university helped me to easily and quickly learn about webflow with its beginner friendly content .
According to me webflow has no disadvantages. It is a modern supertool that every website designer or developer should know.The only problem with webflow is althought it is a no code tool but to utiliz its full potential one should have the knowledge of concepts from frontend develoipment like box model,margin,padding etc.
The problems I am solving with webflow are 1) Building websites that are resposnoive,fast and that matches the UI desifn given by the designer. 2) It saves a lot of money and time for me and my clients 3) Easy to make changes and malke them live faster 4) Its lessert development time helps me to test new ideas and validate it very faster without consuming time and resources 5) Build quality ecommerce websites and make it live in hours with the help of prebuild templates,integrations(shopify,zapier) and resources
Design customization, without using plugins
Very mediocre ecommerce functionality, and requires external integrations.
creating more visual, custom sites without having to code anything. the benefit is that i can leverage more powerful UI/UX without having to hire expert developers
I just followed the University tutorials, and in a week, I had already built two small websites without writing a single line of code. The community is fantastic, and you can find beneficial resources to improve your skills as a Webflow developer.
The number of sites that one can have with the lite subscription seems a bit limited, mainly because at that stage is where we experiment.
We are bringing an almost pixel-perfect design to life without relying on the skills of a developer.
Webflow is so intuitive and easy to use for non-technical marketers. It allows you to seamlessly add, edit, and make changes to content. The flexibility is amazing, you essentially have the creative freedom to create whatever you can imagine because Webflow makes it so simple to do. Compared to other platforms I have use, Webflow is BY FAR the best in terms of user interface, support, and capabilities. You don't need a developer, Webflow allows you as the marketer to be that developer. Along with the content capabilities, editing any settings is also seamless. I Love that Webflow has SEO at the forefront and takes care of those issues ahead of time for you and guides you in the right direction.
the only downside I can think of is that sometimes it can get tricky when multiple people are editing. If you go to publish, it will publish all changes in draft mode, not just yours, so you have to be aware of that.
The main problem we are solving is not needing an outside developer, we can make all changes ourselves as marketers and designers! Also, so many features are baked in within Webflow that there's no need for a ton of plug-ins that constantly need updating which saves a lot of time.
Webflow combines the best of design with a WYSIWYG, code, and visual editor all at the same time. If you don't know HTML and CSS, there will be a bit of a learning curve, but only minor, and you will learn so quickly it's like it wasn't even there. Plus, you are teaching yourself HTML and CSS while making dope websites. The support and learning community is huge, so if you want to take it step by step and do some in-depth tutorials, they are available for you to dive in. I also love that I can work on several projects with just one tool and one subscription, the only tie you pay additionally is when you decide to host the site and make it live.
Not too many complaints except that sometimes you can get stuck because you aren't sure if you should have padding vs margin or fkexbox vs div etc. but these are all things that you will learn more about as you learn the tool.
Web flow makes managing multiple client websites in one place a breeze. Also, the CMS functionality is excellent, especially since you can give some control to your client so they can make update themselves. The other benefit is just staying on top of web trends and keeping my HTML and CSS skills fresh.
Hosting is excellent and working on a staging is a breeze. The interface is intuitive with easy access to help articles/videos. The whole workflow is great.
Inability to adjust horizontal view for mobile and tablet break points.
We're a development agency and we're slowly on boarding Webflow as our primary platform.
Webflow simple functionality combined with powerful features allows quick development, iteration and deployment of websites.
Some issues surrounding GDPR compliance in the UK.
Collaborative design and development with a remote workforce.
The UI is awesome and very easy to learn.
The CMS lacks the power the Wordpess has.
I can design stunning websites in much less time with Webflow. It is so much easier to make design changes on my websites without the worry of breaking something (in most instances).
The visual designer is by far the best i've every used!
Some ease of use updates are needed as well as more robust capabilities for ecommerce and cms collections.
All my prototyping and design as well as development is done within webflow now. Streamlining my workflow
Webflow is flexible, stable, and reliable. Unlike Wordpress, which seems to be constantly updating one thing or another.
It's quite a steep learning curve. However, once to get the hang of it, it's pretty intuitive.
Coming from Wordpress, Webflow has completely solved all the problems I had with keeping my site up to date as all that kind of thing is done in the background automatically.
The visual designer is a game changer! Seeing your website come to life as you build it is just so satisfying.
The pricing is confusing, especially when trying to sell clients on using Webflow.
Webflow allows me to take my freelance web design business to the next level. I can now offer both design AND development services.
Webflow interface and workflow is best in class
The E-commerce is lacking in functionality
Webflow allows me to design for business objectives and achieve results required by the client
Webflow allows designers to be independent of development teams, allows developers to speed up workflow especially in projects with very short deadlines and allows content editors and the entire marketing team to be independent in the management of the platform. OK, it sounds like I'm talking about Wordpress. No, Webflow is a solution that gives you unprecedented control in designing and delivering truly clean code solutions. I believe it will become increasingly popular in enterprise environments.
I firmly believe that Webflow is not a product intended exclusively for no-coders. On the contrary, it can only really be understood when you have a deep understanding of HTML and CSS and basic js. I would like to see Webflow move more and more towards being able to design complex web applications. This current lack makes it unfortunately not suitable for all purposes.
Webflow allows me to build products that genuinely reflect high-fidelity prototypes.
its practicality and easiness of use. Nice interface
i cant think of anything that i dislike.
its my business main website and it has help me showcase my work and get new clients.
