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Webflow Reviews: 4.4/5 — Solid Choice
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow has since expanded with AI-powered design assistance, built-in localization, and Webflow Optimize for A/B testing.
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
While Webflow has continued to improve its ecommerce capabilities with additional integrations and payment options, larger e-commerce businesses may still find the feature set more limited compared to dedicated platforms.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
Webflow offers a free Starter plan plus paid tiers including Basic, CMS, Business, and Enterprise, each with increasing CMS items, form submissions, bandwidth, and content editors.
eCommerce Websites
Webflow offers Standard, Plus, and Advanced ecommerce tiers with varying product limits, CMS items, and transaction fees.
See Webflow pricing for current rates and plan details.
Webflow Pros & Cons
Pros
- Impressive design and functionality freedom
- Easy drag-and-drop design
- UI is well signposted
- Excellent educational resources
- No need for plug-ins or add-ons
- Great template library
Cons
- The steep learning curve may scare off some users
- Higher price than competing tools
- E-commerce features are underdeveloped
- Technical SEO capabilities are limited
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
Webflow has made website design and maintenance thoughtfully simple, clean, and straightforward. It is a powerful platform and well-built interface for an intermediate designer. Between their thorough tutorials (with their signature cheeky humor), forums filling in the gaps for more complicated uses, and intuitive drag-and-drop building (with great helper text), it is a relatively easy platform to learn.
Some fairly basic CMS features found in competitor solutions (like Wordpress) are missing, such as modifying the publishing date on a CMS post. There are workarounds for many things that may require some script/coding, but not the free plugins like you would find elsewhere. Having an SEO plugin like Yoast would be a game-changer. The experience of building pages from scratch in Webflow is likely to overwhelm a beginner at first, but there are plenty of free or inexpensive site templates that can serve as a foundation.
We use Webflow for our brand website, landing pages, and content management. Housing everything in a simple platform streamlines our work internally and with various marketing agencies.
The Webflow user interface and CMS make developing websites in Webflow a joy and a beautiful experience. What you can create in Webflow is pretty much limited by your imagination.
The Webflow Terms of Use have references to "misinformation" and "disinformation". So they monitor content, similar to Twitter pre-Elon. Like YouTube and other social media platforms, you could find your account suspended if what you publish on your platform goes against "official" government narratives. So beware.
Webflow allows you to build the most incredible-looking websites, with "drag and drop" functionality, without the design capability limits other "website builders" have, and without having to know any code. And if you do know how to code CSS and Javascript, then you're only limited by your imagination. With just a few hours of education using the wonderfully engaging and entertaining "Webflow University" tutorial videos, anyone passionate about web design can begin their journey into a new and exciting career within weeks.
Overall, Webflow.com is an excellent website builder that offers a comprehensive solution for creating professional-looking websites. Its ease of use, customization, and robust CMS makes it a top choice for anyone looking to build a website.
I would love to be able to have a native video embed (not youtube/external or a hotel booking integration. Like many things with Webflow, there is probably a way to figure it out with Zaps or workarounds.
I have multiple business websites with Webflow. It allows us to have a place for customers to visit as well as act as a place for our content such as blogs and downloadable documents.
The ease of use and ability to create professional-looking websites without needing to know how to code. It also has a very helpful community of designers that will assist with any issues that you run into.
It still lacks some features to improve some SEO elements of your website.
The ability to create and maintain our own website without having to hire an outside designer.
Flexibility in development, Custom Interaction (Ix2) options, Easy hosting & publishing and Security.
E-commerce features are still not reached the level of expectancy as of now.
I'm started using Webflow since clients need complex designs & interactions. I can build big dynamic sites in the shortest period, which no other platforms offer.
Excellent support articles. Easy to use but with some serious horse power behind the scenes. Literally saved weeks off of building pages and making changes to marketing website.
It can be a bit folksy, the UI. But it's not really a big dislike, I can see where this will be in the coming months and years. The billing for CMS add on can be a smidge deceptive.
We had an ancient, very engineering dependent website. It was painful to make a change without a code review and deploy -- knocked it all down and started fresh with Webflow. Have not looked back.
Its intuitive. You have to know some things about html and css, but basic. The platform is very visual, and has lots of great examples and blocks almost done to use!
I think it could be a little more friendly the use of classes, sometimes its confuse when you are going to do a change in one page, and you have that class in another page.
Save my time always, its very quickly to do a landing page in Webflow. If i had to code with html and css, I would be crazy now.
1. No coding skills are required; it's as simple as doing an MS paint. 2. Pre-built templates help build the website in no time. 3. Supports integrations like Google optimize & other external tools.
1. Multi-login is always a problem. If we've changed a single spelling, the other user has to log off. 2. Div blocks disturb the alignment of the website. 3. Templates are not categorised based on the industry verticals.
We are an early stage startup who wanted to roll out the product to the public within no time, Webflow helped us to build it in a day with all the readily available templates.
Webflow allows us to create sites much more quickly than traditional development. We can include animations, integrate CMS elements, and publish a site from a single platform.
Although Webflow is growing and adding new features, there are still technical features that require custom integrations in order to work. For example, Webflow wouldn't necessarily be a good option for a web app with a lot of custom functionality.
Design accuracy and speed of publishing. The visual design interface allows our Design Engineers to build nearly pixel-perfect sites using the simple interface that updates the design in real time. Publishing is done directly in Webflow since the sites are hosted there.
Webflow is an excellent tool for designers who want to create and launch websites without the need for developer assistance. Its user-friendly interface and intuitive design features allow for easy creation of visually stunning websites with custom interactions and animations. The platform also offers a robust set of CMS options, making it easy to manage and update content on the fly.
The flow for deploying to webflow hosting could be more robust
Website output is now 10x what it was with 10x less effort
The flexibility of design options and ease of use/administration
Bit of a learning curve, but much better than alternative CMS solutions
Our old CMS was very inflexable, taking substantial resources to manage. With webflow we can do more with less.
Easy to use with a simple user interface that makes building web pages a breeze for someone with much of a technical background. Plus, they provide a tremendous amount of online help when you're in a pinch.
Not much to dislike. The only drawback I can think of on the platform is the tracking is minimal. I wish I could setup tracking differently per page with Webflow vs a set it for all in a folder.
We're able to quickly create and deploy marketing landing pages vs going through our internal IT and web teams. This has allowed us to save money and reduce a backlog of page requests.
What our team loves most about Webflow is how user-friendly it is and how easy it is to make changes—no more waiting on developers! I also love the incredible community amongst Webflow users.
While Webflow is easy to use there is a learning curve, as there is for most software. Thankfully, Webflow University is very helpful to get step-by-step instructions on how to implement a new idea or build out a new page.
Before Webflow, it took ages to make even the slightest changes. And Webflow solved that issue from day 1. We also faced limited marketing resources and headcount but our CSM and the Webflow support feel like an extension of our small team.
Webflow support is amazing, they provide great insights into their solution and have helped us achieve our goals within their platform.
We've had some issues with renewals and selected services, but all were corrected quickly.
We've built a complex web platform that has been easy to build, maintain and expand.
It allows us to get temporary pages (ex: contest or a seasonal promotion details page) up and working fast. Templating pages allows it
I wouldn't use it for a full website as it is limited in what options you can use. So you need to pull in other tools or create workarounds for certain valuable functionalities.
Quick turnaround time for landing pages.
Webflow is a fantastic tool for building responsive and customisable websites visually. Using pre-existing templates, you can create your website with a few clicks and customise it how you want.
Webflow might not be the cheapest tool for website creation as well as there is a learning curve in using it, but once you master it, it's the tool you would like to use for your business.
Webflow handles most of the complicated stuff for you, such as hosting and certificates and content management, and you need to focus on the look and feel aspect of your website. This tool allows you to create highly customisable websites that cover almost everything for small and mid-size websites.
I like how I can create and reuse the classes and components as the properties remain intact, just like in the real codebase would work. The best thing I like about webflow is that it gives many built-in components that would take hours of development for a simple click build.
It crashes a lot on editor mode, and sometimes it's really slow to publish the site. Loading time is high when there are lot of changes going on. I usually have to wait a couple of minutes before it can be completed.
Webflow is solving a huge problem of component building and no code policy, which allows someone with little or no coding understanding to build a decent website.
Webflow has various features enabling users to create beautiful, responsive custom solutions for their website needs. It's an all-in-all solution where you don't have to worry about hosting, design or development needs; instead, use pre-made templates to customise your website.
Even though Webflow comes with many features & ready templates, there is still quite a learning curve if you have to develop a Webflow site. Webflow might not be the cheapest option for more significant sites and eCommerce solutions.
The pre-built templates on Webflow help your quick turnaround and create a new site. Making it one of the most extensive feature-enabled website builders. WEbflow helps save on development costs and time.
Webflow has provided me with an excellent strength in terms of the layout of its tools to move forward in terms of web design, hosting platform and CMS. The websites we build on this platform are for publishing and marketing specific products or services. We have a remarkable ability to create websites that adhere to authentic guidelines. We are in control, which allows us to work with Webflow in the future.
It would help if you had a high-performance computer with qualified hardware to use it at full power.
We have been able to modify and edit projects that are well received by our clients and have adopted it as a fundamental tool to engage in originality and optimization practices through websites/blogs created with a lot of dedication, effort and creativity. Webflow allows us to keep our internal hosting secure and up-to-date and make all our sites attractive to our clients so that we capture their attention when we offer our campaigns and services. If you lack website creation, Webflow can help you develop a more robust image for advertising and internal productivity-building projects.
Designers can get up to speed quickly and implement their designs without requiring developers. Gone are the days of redlining and back and forth feedback. The tool has been great while working remotely as a team.
From an enterprise standpoint, managing multiple people (designers, PMs, copyrighters) working on the site has been challenging (although page branching was just released). The requirement to publish the whole site also slows the team down.
We no longer need developer resources to implement web designs. For a company of our size with the vast number of users, it's been liberating for designers to fully own the website.
One of my most appreciated aspects of Webflow has been the sheer trust I could have in it to perform and be bug-free; however, this has recently become a bit of an issue as bugs have appeared around the same time as new features have been released.
I understand that big features (like logic and memberships) have to be rolled out to get new customers; however, my main dislike at the moment is the lack of some core features that would make a huge improvement to the product. This includes small quality-of-life improvements like native sort and filtering, using CSS calc and also removing elements hidden with conditional visibility from the dom.
It allows for quick and easy updates and removes the need for constant maintenance, a fantastic offering for our potential clients. It also makes it easy for us to host small internal workshops with design teams to get them to understand how the web works and, in turn, design better for it.
CMS makes it easy for content and product marketing to contribute to the site without engineering team intervention. Much more bandwidth and less back and forth.
Inability to share classes and components across projects. The 100 static page limit is also a bottleneck for teams trying to quickly scale their web presence. Wish there wasn't a cap, especially for enterprise customers.
Webflow enables us to build an SEO presence to acquire more organic leads. The easy to use visual interface also makes it faster to spin up MVPs for pages - allows us to iterate more quickly.
The best thing about Webflow is that you don't have to code to create a beautiful, interactive website in record time. All the tools are contained in their designer, and there's a great community for developers that create custom codes for almost anything you can't customize in Webflow. Truly a fantastic platform for both small and large companies.
There's a steep learning curve to get started in Webflow if you're unfamiliar with HTML/CSS principles. They've created a solution for not being able to have 2 designers working on the same site, but it has it's limits, so you still have to be a bit careful about what gets pushed live.
We were having difficulty finding a part-time developer for our WordPress site that we could afford. Switching to Webflow was the perfect pivot since we don't need overly complicated pages. It's much easier for a designer to jump into Webflow and make changes, and you're even allowed to have other editors switch out the contents of the site without messing with the layout. Their CMS system is so much easier to use than WordPress too.
No code used in web designing and person with less knowledge can also use it
Some design limitation were present by UI is Awesome
Web Design are easier now
Zero coding is involved to create and design websites with help of HTML, JavaScript and CSS.
Domain search doesn't result a lot of TLD extensions.
Hosting, creating and designing websites in one central location.
Simple editors provide many options for web building. Flexibility is one of the key advantages. Based on prepared themes, you can easily build your dreamed site.
There are some disadvantages connected with the CMS and a list of add-ons you can implement to the site. Especially if you compare the number of plugins available on WordPress, you can be disappointed.
Simplified the development of the website and make this process smooth. The design projecting is simple and intuitive even for nonexperienced designers.
Webflow is a visually-based designer that behaves somewhat like Photoshop/InDesign. Its CMS capabilities (sorting, filtering, customizing content input fields, etc.) are just the beginning. The online university classes and video courses are far-reaching, informative, and funny. In a nutshell, Webflow blows away WordPress on every single component that I can think of in my 15+ years of experience working on and managing websites. WordPress is enormously buggy and unreliable and prone to frequent hacks, and Webflow is the opposite in all of those areas.
The biggest complaint I have is this. Webflow's very active, vibrant, intelligent community of users, designers, and developers consistently offer great feedback and insights on the product on the Webflow forums/wishlists, and YET many of those feature requests/bugs have been ignored by Webflow for years (literally, years). Webflow needs to dedicate significant time and resources to make the SMALL things about Webflow work better for their end users. Things that come to mind are: 1. Forms: These need a lot of work to be effective and viable for marketers. Two major issues are a) you can't send form submission notification emails to unique sets of emails within your org, so you must resort to Zapier for this. b) Unsubscribe issue where any random person can immediately auto-unsubscribe literally everyone in your org from form notification emails. This issue is 4+ years old and is a huge pain. https://discourse.webflow.com/t/my-client-has-been-accidentally-unsubscribed-from-his-own-contact-form-email-notifications/170273/2 2. Anything that is not initially visible in the Webflow designer is extremely cumbersome to locate and edit easily (i.e. dropdown menus, hidden items that appear on scroll, timed animations or reveals of content, cookie notification banners, etc.) 3. Collections lists and items: Overall amazing, but needs upgrades. a) Duplicating anything with collection lists across pages is essentially impossible. You're always forced to start over with all the layers, settings, etc. in the Designer. b) Nested collections could be hugely powerful but are extremely limited at this time (only 5 items).
Building websites and easily managing them for clients. SEO is pretty strong with Webflow. Ecommerce stores are fairly easy to build with Webflow. Training clients to do basic website updates in Editor mode is easy. Overall a great tool with tons of promise due to Webflow's low-code premise.
I like the Webflow showcase and how in-depth the learning university aspect of Webflow is. They really put a lot of detail and care when creating that side of the platform.
The lack of true transparency about the no-code aspect. Squarespace, in my opinion, is still the most no-code platform available, in order to use Webflow you do need to know code language in order to properly apply things in design especially when it comes to responsive elements and optimizing.
I think it merges the gap a bit better for advanced designers to start working on development without the limitations of template-based designs. If you are willing to put in the time to learn it is a great step into the world of web developement
Ease, support, resources, simplicity. The Webflow system and Onboarding Team was key.
That it took me this long to find webflow. (I have to change over my current personal page to webflow now!
Breaking up the engineering bottleneck. Allows the design team to be more responsive and innovative.
Webflow is a very easy tool for creating landing page, emailers and personal portfolios. It makes fantastic code.
I have nothing to dislike. one thing is design creating then so every section goes and manual setting.
I have no problem with solving this tool.
