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Webflow Reviews: 4.4/5 — Solid Choice
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow has since expanded with AI-powered design assistance, built-in localization, and Webflow Optimize for A/B testing.
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
While Webflow has continued to improve its ecommerce capabilities with additional integrations and payment options, larger e-commerce businesses may still find the feature set more limited compared to dedicated platforms.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
Webflow offers a free Starter plan plus paid tiers including Basic, CMS, Business, and Enterprise, each with increasing CMS items, form submissions, bandwidth, and content editors.
eCommerce Websites
Webflow offers Standard, Plus, and Advanced ecommerce tiers with varying product limits, CMS items, and transaction fees.
See Webflow pricing for current rates and plan details.
Webflow Pros & Cons
Pros
- Impressive design and functionality freedom
- Easy drag-and-drop design
- UI is well signposted
- Excellent educational resources
- No need for plug-ins or add-ons
- Great template library
Cons
- The steep learning curve may scare off some users
- Higher price than competing tools
- E-commerce features are underdeveloped
- Technical SEO capabilities are limited
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
Webflow is easy to learn but works seamlessly with custom code, so endless possibilities exist! Plus, it's fast to see your vision come to life. Building pixel-perfect designs with Webflow is much easier than with other website builders.
One downside is that it is so easy to learn it sometimes feels like I shouldn't have spent so much time mastering it. This could be better by including more opportunities for showcasing dedicated Webflow developers.
Webflow solved my problem of using worse website builders if I wanted to use a content management system. Webflows CMS works so smoothly it's easy to hand off finished sites to clients and have them update their new sites.
To have a support team behind. The fast load and WPO optimization. What you can design and program with Webflow. All the integration with Make or Zappier Best platform in the world!!
Is not easy get use to and learn, its take time but for me is not a problem really because the result are the best
Have a solid platform anf secure for my customer. I forgot to upgrade plugins all the time. Also the easy integration with CRM or ERP using no code tools like Make.
What I love most about Webflow is its ease with which it allows us to create unique websites without extensive programming knowledge. Something that cannot be overlooked is its user interface, which is very intuitive and easy to use. Unlike other web design tools, Webflow has a visual approach, making it easier to create and edit designs directly on the page without the need to write code. Another plus point is its flexibility and the provision of pre-designed templates that can be customized to our needs. In addition, it allows us to integrate our designs with other popular tools such as Zapier, Mailchimp or Google Analytics.
While it is an intuitive tool, it also has a bit of a steep learning curve, although fortunately, there are tutorials and help resources on the platform. Another critical point about Webflow is its price; subscription plans can be more expensive than other web design options.
The main benefit gained from Webflow is the incredible ease and speed with which it allows us to create stunning websites without coding; it greatly simplifies the process and helps us save time and a lot of effort that can be spent on other tasks within the organization. In addition, its ability to integrate with other tools available in our work environment allows us to take even more advantage of our designs and digital resources; this tool has been a necessary asset for all of us.
As a Designer who's used to tools like Adobe's InDesign, I find that Webflow's logic and layout are familiar and comfortable. You aren't editing templates and trying to shoehorn your ideas in. You start with a blank canvas and have total control over how the final design ends up.
The Breakpoint Preview only allows for adjustments to the width but not the height. Previewing settings that rely on the Viewport Height, such as Background Images, is painful for mobile devices. The only way to accomplish it is to post the page on the test site that comes with it and use the web browser's native tools to view a more realistic approximation.
We never offered Web Design service for two main reasons: Neither of us knew how to code an entire site; We don't have time to maintain and troubleshoot the site long term. That is a significant reason we stayed away from other competitors of Webflow like WordPress. With Webflow, there are no updates that break the site and require maintenance, nor is any coding knowledge needed. Since adding Web Design to our skill set, we've closed two of the largest deals we've ever had and were nominated for Awwwards' Site of the Day Award.
This is a tricky question to answer if you have never used Webflow. Having used Webflow for a few years, I like how easy it is to build designs I want and interact with data (collections). When I first started using Webflow, I liked Webflow university. 95% of my questions are answered there. I still use it regularly when I forget something or try something new.
Since I'm a big fan of Webflow, I hate to say anything negative about it. But there are a couple of issues that I wish were better. My hope is the Webflow team is actively addressing these issues. There are many things on the Webflow wish list, and I agree many of those would make Webflow better. But there are two areas that I have a regular issue with. The first issue is e-commerce. As powerful as it is, it's still lacking features that competitors have. This weakness has caused me to lose a client and be unable to accept a client's project. I'll be the first to agree that it's easy to use, but larger businesses have high expectations of e-commerce features. The second issue is the interface and speed of customer support. The process of submitting a support ticket is a bit awkward and adds time to the submission process. Then once a ticket is submitted, I don't get consistent response times. However, I will say that most of my issues have been addressed satisfactorily, so the support results are not an issue.
For years I had been relying on third-party developers to help me develop my client websites. Once I learned Webflow, I realized that this added process could be eliminated in 80% of my work. It also means I was in much more control of the final product. I also know how it works because I'm the one who made it work. The term "no-code" is closely tied to Webflow, and after using it for several years, I can confirm that much of the work is "no-code." As a result, I can focus on user experience and design.
We were looking for a website builder that runs exclusively in the browser. We tried a few options but were never really satisfied. Then we came across webflow and were thrilled from the start. It was outstanding to see how webflow developed over the years. Sometimes we wished for new features. And it was remarkable how quickly webflow recognized what the community needed right now to take the next step. That hasn't changed until today. We are listening. Countless examples prove this credo of webflow. In short, I am very grateful to webflow for sticking with it and turning an excellent idea into a perfect solution. The platform has changed how I work and inspires me daily as a designer and marketing manager.
It took quite a while for the webflow team to understand that there is a lot of demand for webflow at an enterprise level. It's nice that they are moving in this direction and that webflow Enterprise is getting more attention.
Webflow has helped us to design and maintain websites and projects through a single platform. Ideas can be implemented much faster, and web projects are much easier to create and maintain.
Webflow has enabled me as a freelancer to make ends meet. The software is incredibly powerful and intuitive, and the team is surprisingly receptive to feedback and change from the community. The interactions capabilities help level up bespoke experiences, and the recently improved user permissions give me a ton of power and flexibility to execute as a freelancer.
There is always room for improvement, and Webflow is constantly making changes to improve the platform. As of this writing, the limitations to the eCommerce platform leave much to be desired, and other limitations to systems like the CMS can sometimes make Webflow a challenging sell. But these negatives are nitpicky and do not take away from the very positive interactions I have with Webflow on a daily basis.
There is a great desire in the web space for bespoke, creative websites. Webflow is the easy choice for users looking to make beautiful, custom, performant websites that make you feel something. Creating no-code sites is a low skill-floor activity that is made easier thanks to an excellent UI, top-tier features, and an evolving platform of community-driven improvements with platforms like custom extensions or new Marketplace features like libraries.
Webflow is an incredible platform for building web content without code. It empowers freelancers, small businesses, and enterprises to create and maintain websites without significant involvement from IT resources (if any at all).
Native integration with 3rd parties is still small. However, using a middle service like Zappier will solve most of your use cases. Also, CMS content must be hosted on Webflow's servers. You can't deploy on your own. However, a workaround exists to synchronize your Webflow site with another environment, but only for enterprise customers.
Webflow empowers our Product and Design teams to rapidly iterate our marketing websites and create high-fidelity prototypes of applications without any development involvement.
Webflow is incredibly flexible, allows you to focus on design while still leveraging powerful custom code and integrations. Can spin up powerful websites in hours rather than days or weeks.
Nothing to dislike so far. Really finding value in all of the features offered by Webflow. Looking forward to some upcoming product features that all seem to be well prioritized.
Webflow gives us the ability to quickly spin up, edit, and test on all of our marketing / front-end pages. New features will go even further allowing us to leverage webflow even deeper into our web-app on more custom pages.
As designer, webflow gives me the ability to create everything I have in mind fast and with little or no code, cutting down pricey and time consuming developer time.
Collaboration within a team is not so straightforward, and native multilanguage support hasn't arrived yet. However, Webflow is constantly improving and updating its platform to fix its limitation and fit our needs.
We have a very busy frontend team which can now focus on important tasks, while the majority of the work can be done directly by the Website team in a fast and efficient manner. It also helps us to keep consistency across all designs.
While there is a small learning curve to getting started building a site, I do love that I can build components for items that I will be reused over and over on the site, such as a footer or a navbar. I also like that Webflow offers Webflow University and has a YouTube channel for reference as well for those of us who are visual learners. I think my website builds have been far better since I started to use Webflow because of the endless possibilities that Webflow allows me to create on websites. I am lucky to work with a Client Success Manager and an Architect at Webflow. They answer all of my questions and provide videos to walk me through solving a problem. It has been very instrumental in learning and using Webflow.
That I can't select more than one item to group them all or delete them all together :( I often find myself selecting a few line items in the navigator when I'm trying to clean up a div block or section, but I have to delete the items one by one, which can be time-consuming. Another area of opportunity would be to have analytics within Webflow. Our organization is very tight on us having Google accounts, so it's hard for us to integrate Google Analytics within our sites.
One problem that Webflow is solving is that I am not limited on what I can or can't design. The possibilities are endless and Webflow makes it easy to create awesome animations without having to spend too much time creating them.
Webflow enables us to turn around both new pages and tweaks to existing ones really quickly. Our content team can hop into the CMS and publish a blog post with ease, and our developers can bring a page from design handoff to review-ready in a week!
We've run into a couple of limits with the lack of a "traditional" staging environment. We use the ".io" domain to test, but the tradeoff is not being able to use some features that expect your domains to be in sync (like CMS scheduling).
Speed from idea to implementation. This is one of Webflow's core value props for a good reason – since separating the marketing site from our product team's sprint cycle, we're able to run experiments and test campaigns much faster!
It is the best of both worlds – the ability to go full technically but also the ability to make easier design iterations.
Nothing in particular, possibly the UI could be improved of the editor and designer
Allows me to scale my website and allow stakeholders to contribute.
Webflow is a powerful tool that makes designing and developing websites a breeze. The power of the UI and the features it has makes taking a website to the next level a breeze.
Lack of access to the /.well-known/ folder can make it difficult to run google deep Oauth links. You have to find creative work around or tall Webflow Into allowing us access to the hosting root.
It makes page development fast and easy. Landing pages take hours to develop and publish instead of days. Webflow saves us time and money because it takes developer way less time to make stunning webpages.
The system is very easy to use just a drag and drop like many other website builders out there but wta separates webflow is its cool user interface, it offers features that in any other builder you would just dream of having them, they incude a university to be able to know how to use the platform anf they are relatively cheap.
There id nothing to dislike about webfloe just suggestions if they include a database intheir system making it posile to build wed applications too and include payment system not the third party ones they make te apis themselves.
It has helped non programers to be able to build websites without knowing code,i can build my own website and deploy at a very low cost compared to hiring a devepoler.
It's the unified system being design-first and clutter-free features and tools.
Membership sites are not easy to build as per current web trend member community is essential. Webflow should give this priority.
It's not dependent on external plugins, which is a big drawback in WordPress, and it's a no-code tool, so one can quickly build a website without a developer's help.
To use Webflow, no coding is required; Hence, it is very easy to use. Anyone with some design knowledge can edit in Webflow and create a professional website in no time.
It is a bit more expensive than some of the similar Software like WordPress. UI can be improved too. Apart from these, I haven't found anything to dislike in Webflow.
I design websites using webflow very easily. I have been using Webflow for my freelance work for more than a year. I use it in my professional career as it helps me in earning. Webflow can create very complex websites too, so I have never found any problem with webflow in designing websites.
Webflow is a great builder for anyone looking to create a truly sophisticated website in terms of both design and the backend code.
The CMS doesn't scale well, which can be frustrating.
Excited for the App/dev releases right now - people have been stitching solutions together for a while to integrate other tools so it's good to see.
Quick learning curve, great documentation and tutorials, takes care of a lot of the admin side of things for you, good optimisations, CMS easy to use, quick results.
Animation interactions is very easy, maybe too easy, it can be abused in the wrong hands (see most web galleries)
It makes things quicker, saves me time, I don't need to do any coding (mostly) any more. Really quick to test as well.
The code-free, high-quality approach to web development that is intuitive to users. Overall, it has provided us with a better website experience that benefits the business.
It is tough to access a list of past updates.
Allowing multiple designers to be in the program simultaneously.
Ease of use, robust CMS, clean HTML/CSS, growing ecosystem of 3rd party tools, enterprise sales and support teams.
Lack of support for 3rd party DAM tools. Wish there was an out-of-the-box Chrome plugin for integrating Brandfolder.
We're replacing expensive and complicated Adobe AEM with Webflow at a fraction of the cost. Webflow's ease of use and agility has shrunk our release cadence from 3 weeks to days or hours.
Webflow got me excited about building websites again. There's a bit of a learning curve, but they do a great job with education + it's very intuitive once you're familiar.
There are still some things that Webflow doesn't do that can be surprising, but they're constantly extending the platform + the community is really great about helping to figure out workarounds when necessary.
Webflow makes understanding the box model and general front-end development so much simpler - I compare it to learning music theory on a piano (straight + linear) vs. on a guitar (variable per string) - Webflow is incredibly straightforward, like the piano. I use it as a teaching tool almost as much as I use it as a building tool. It benefits me in that it allows me and my team to move VERY quickly from design to build, and makes creating animations and the like a snap. Lottie integration lets us leverage what we're already doing in video + motion graphics. Plus, it's fun.
Webflow is extremely easy to use and very non-coder friendly. I'm not known for my great tech skills, but Webflow makes it very simple for me to build, use, and modify websites hosted on it.
Sometimes, it can be a little slow. But, in my opinion, it's not drastic enough to cause alarm. Overall, the platform is very smooth and should not cause you any noticeable trouble while working on it.
Getting a comprehensive website with a detailed CMS up and running in next to no time. Easy edits as well as extremely flexible integrations with a variety of third party apps like Finsweet and AirTable makes managing your website even more easy.
Increases our website engineering quality and performance in LESS time than creating with other CMS or static.
I wish the free plan allowed CMS access for training new hires.
Reduces our website delivery timelines, increases our performance scores, and enables our customers to make edits easily themselves.
Webflow provides one of the best platforms for developing sophisticated, design-centred web products. Their continual development and support of their community is unparalleled!
There is almost nothing to dislike. Webflow's product release timeline is a bit slower than most people would like, but I support that it takes time to release a quality feature and not cause catastrophic results.
Webflow allows business owners, designers, and product and marketing teams to save on development costs and focus on designing quality user experiences. Webflow also gives power back to the design community, allowing them to create without having to learn coding languages.
Webflow's visual editor helps all of our clients move way faster without having to write code.
Currently, the static page limit of 100 pages can be limiting (but, as of last week, it'll be lifted in 2023 or 2024.)
Webflow enables our agency to help build websites for Enterprises that want to future proof their projects and empower their marketing team from end to end.
Visual speed, and ease of use for a designer yet robust enough for product design. This hanges how products are conceived, tested and delivered.
Not a true headless system yet makes interacting with existing components (React Apps) a barrier for use cases Webflow is CLOSE to solving.
Webflow makes marketing teams better. Designers are stronger, teams more agile, and users are more engaged. Tools built for teams to be successful.
Empowering more people to take control of their sites, and cutting down the process and time it takes to go live or make updates.
Ecommerce is lacking compared to competitors. Would like to see more capabilities that serve a variety of customers.
Shortens development time which saves costs for my business. Gives more visibility and control into the build and enables us to push the quality of design.
They are all in on the no-code movement and being able to accomplish incredible website experiences with limited/no need for custom html, css, and javascript makes speed and design significantly better. Also, the team is amazing, it was one of the best purchasing processes I have ever been to and the implementation team and success team have been extremely helpful throughout our entire relationship.
The most annoying thing was not being able to co-edit in the platform and as of last week that has been resolved. Now I think the most frustrating thing is the time it takes to publish the site, which is another thing that I'm sure the team will address soon based on how amazing they are at taking customer feedback
Webflow hosts our entire marketing website and does so without us needing a large front-end engineering team. Our site is managed by a Ux/Ui designer and Marketing Operations team.
Webflow gives us full-control to build complex websites with CMS, e-commerce and membership.
Product updates are released slower than expected.
Webflow enables us to build beautiful webpages without writing any code. I can now work full-time as a Webflow developer and have a fantastic work-life balance.
