Unclaimed: Are you working at Webflow?
Webflow Reviews: 4.4/5 — Solid Choice
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow has since expanded with AI-powered design assistance, built-in localization, and Webflow Optimize for A/B testing.
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
While Webflow has continued to improve its ecommerce capabilities with additional integrations and payment options, larger e-commerce businesses may still find the feature set more limited compared to dedicated platforms.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
Webflow offers a free Starter plan plus paid tiers including Basic, CMS, Business, and Enterprise, each with increasing CMS items, form submissions, bandwidth, and content editors.
eCommerce Websites
Webflow offers Standard, Plus, and Advanced ecommerce tiers with varying product limits, CMS items, and transaction fees.
See Webflow pricing for current rates and plan details.
Webflow Pros & Cons
Pros
- Impressive design and functionality freedom
- Easy drag-and-drop design
- UI is well signposted
- Excellent educational resources
- No need for plug-ins or add-ons
- Great template library
Cons
- The steep learning curve may scare off some users
- Higher price than competing tools
- E-commerce features are underdeveloped
- Technical SEO capabilities are limited
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Compare Webflow with other popular tools in the same category.
The best part of webflow is the ability to "visually code". Unlike Wix it is not a drag and drop builder and allows for more granular designs. It gives my agency the most freedom when building a design simply and quickly without the need for a whole team of web developers.
There are quite a bit a features that are missing mainly surrounding e-commerce. I try to avoid e-commerce projects as much as possible because Webflow doesn't stack up against the simplicity of Wix (editor x) when it comes to basic functions of an e-commerce website. Having marketing features like cart abandonment built in is super handy and so is a customer portal where they can log in and see their orders. None of this is possible on Webflow without third party integrations. It just limits the capabilities of some websites and there is just a ton of room for improvement, preferably ASAP...
Webflow is great for small to medium sized businesses who rely on their local market. We pair our websites with SEO campaigns and running a campaign on webflow is SUPER easy.
Great performance scores without any effort
Some quirks like REMs not being a selectable option for size properties, although you can still use them
I always struggled with integrating a content management system and managing the full tech stack as a designer. Webflow solves that issue for me and connects the back-end to front-end seamlessly.
I like the forums and Webflow University because if you need something you don't already know, you can easily find the solution.
Some features are not for every country. For example: In the E-Commerce section, you can only choose for paypall and Stripe.
Lead generation for small businesses. You don't need to have a big budget for a medium-sized website.
Ease of use, ability to add code, client handoff process.
Some of the building aspects are quite complicated. I love the templates as starting points, but single-use licensing and the complexity of some of the builds can limit the speed at which we can pump out sites. Lastly, the pricing for Webflow hosting is a steep additional cost at times, especially if you are running a brand new eCommerce site.
Oh man! We can produce websites at a much faster timeframe. What used to take us 2 months in WordPress now take us about 2 weeks in Webflow. The CMS structuring is amazing as is the optimization on different screen sizes.
that I can design as much and as complex, as I can and deliver readable code to the back end developer or even use the code on my already bought domains, honestly I signed up for the monthly subscreption just to be able to export the code
that's hard to say, coming from coding the front-end stuff from scratch or using chunky WordPress themes there isn't anything that I can honestly complain about, it's a great website that I'm using both for work and personal websites.
the interactions, it was almost impossible for me to get the scroll and load interactions right with just code, so my work was static because getting the content into the HTML and styling with CSS took so much time almost none of my clients had the time to wait for me to add extra stuff via javascript that would make the website look nice but have no value other than it looks nice, but with webflow it's so easy I can get it into even the wireframe and it does add to the overall experience
Intuitive. Great online resources. Fast!
Slightly limited by its capabilities. It would be great to see Webflow add more features the community is asking for such as an increase in CMS limits.
I've been able to use Webflow to start my own Marketing and Web Design agency. Coming from a marketing background, I've always loved web-design. Using Wordpress before, I hated how you were limited by plugins and themes to build what you really wanted. With Webflow I'm able to create sites exactly how I want, and my clients love it. I've been able to create a local job board, a membership site + loads of SME websites. What makes Webflow great, is that the sites you build are super powerful, and really SEO friendly.
Webflow has the flexibility to quickly get a simple website up and running but also the potential to create a completely new website experience if you know what you're doing. The challenge will always be to pull back and keep it simple. They are the future of websites!
It can be challenging to learn but once you understand the basic principles and practice, practice , practice you'll be able to create something amazing
Most website builders have a lot of limitations and plug ins just to help you keep a complete ecosystem going but with Webflow everything is already built in and 100% customizable. It's incredible
- The Webflow Designer is a brilliant no-code tool. - Easy to use Content Management System and WYSIWYG Editor. - No plugins to keep updated. - Superfast hosting. - Everything works out of the box.
- No user accounts for eCommerce (yet) - Can't think of anything else.
Webflow helps businesses move their marketing site from the engineering team to the marketing team, allowing the marketing team to have full control over the site and freeing up valuable engineering resources.
The flexibility and CMS features available
integration with alternative payment gateways
website - apps - ease at editing - design options
You can be visually creative without having to write mountains of code, and the way you can build out complex interactions quickly is excellent for bringing websites to life.
The pricing jump between CMS and Business hosting for only a few additional features.
It helps create more visually engaging websites for restaurants and bars without the restrictions of some other no-code platforms.
Super easy, yet super powerful. We can finally implement super fast our designs.
Missing the collaborative aspect on Designer. We need to have multiple people to work on a single website at the same moment
Speed in bringing live premium marketing pages
The flexibility and design capabilities. It's absolutely amazing what you can do with Webflow.
The CMS editor is awful. It is super buggy and has a bunch of problems. It's not flexible. For example, there aren't any anchor/jump links. Additionally, if you try to paste from Google Docs, it causes a bunch of problems. I have had problems with it saving properly or even not allowing me to upload pictures.
We built our website using Webflow. We can build exactly what we design in Figma/Sketch. As a company that helps graphic designers learn UX, it's incredibly important for us to prove that we know what we're talking about. Having a beautiful, usable website is part of that proof.
Webflow is the most efficient way to design and develop websites.
The small limitations can block the road.
Create websites without the need for a developer.
My agency uses Webflow for most of our website projects and we are extremely satisfied by the efficiency and freedom it allows. We're able to produce quick iterations of websites in real-time rather than relying on static designs. Our clients love the editor and the ability to make changes on their own. I genuinely believe that Webflow is pushing the boundaries and is the future of web design for fast-paced companies that require quick and efficient iterations in their workflow.
Webflow is a great tool for producing marketing/corporate websites. However, the eCommerce platform is relatively new and still has some catching up to do with regard to the ecosystem that competitors offer. While Webflow is extremely efficient due to it allowing users to interface with HTML & CSS, people that don't have the time or resources to spend learning the software may be better suited to a simpler platform.
While using Webflow, we've achieved significant success driving new business to our clients through marketing websites. The platform allows us to test and make quick changes accordingly without a long development time.
It's easier to make a website with in minutes. It also has free templets to ease your work. You can make good modifications. Overall for those who don't code and are in need of website can get their work done with this tool.You can learn it with ease within 5 to 7 days. Quick to build and smoothly operates. You can also make it as your freelance career too . You can also create templets on webflow and upt them for sale on sevaral other websites too and can earn quite a bit. You can also get freelance opportunity too. Best as a career option too.
Hosting must be done from a third part since this is only to build it. Excess detailing and modifications can't be attained. Simple but not that flexible.I can some times feel a bit pricy than it's worth. But to be hones on the other hand it's worth it too.
I used it to build some simple websites for my clients and also one for myself as a portfolio website. I even tried out to vreate new website templets on webflow too. Since I am a designer webflow helped me to better present my work and this also helped me share my skills. Likewise I was able to get cliens overseas too. I also enjoyed spending time using it to put out my creativing and also try new desings using webflow.
The simplicity and their help guides (or university) are vast and informative. You can always find a guide and/or video by them explaining how to use each section. These videos are also very humorous, making them much more pleasant to watch.
Some areas, such as blog writing, are somewhat limited in the styles and formatting they provide, making the end result look rather basic. It can also conflict with specific Chrome extensions causing all work to be lost. Disabling the extension for this site fixed this issue, however.
Using our website to onboard clients and publish important posts regarding our sector.
Genuinely intuitive, well well thought, organized, and designed. I think Webflow should become the leading platform for marketers and web designers, e-commerces, entrepreneurs, and small business owners.
not much. I need to get more coding and design skills probably, to leverage all Weblow's potential. They are probably and should keep working on more integrations with other platforms, I love already the goddady integrations and waiting for stripe and many others.
managing all our websites and client's website in one place!
Webflow makes creating and designing websites easy, fun, and incredibly efficient. 1) There are numerous design templates from which to choose. You are almost guaranteed to find a perfect match. 2) The editor is easy to use while maintaining a high level of functionality. The sky is the limit in terms of design and functionality. Also, don't look past the capabilities from the backend CRM systems. 3) Webflow makes it easy to set up the technical aspects of your website. Functions such as hosting details, integrations, SEO, etc. 4) And lastly, Webflow university is helpful and hilarious. Great effort by the team at Webflow to make learning both entertaining and informative.
I don't have many dislikes of Webflow, but to make this a fair review, I'll note that the Webflow University search function is sometimes imprecise. At times, it requires thinking outside the box to find the needed information. However, some of this can be attributed to my lack of expertise in designing websites.
Webflow serves the purpose of creating, editing, and maintaining my primary website. Their design tools and technology have allowed my company to keep up with the latest designs and technical website requirements.
Intuitive and easy to use Excellent navigation Amazing documentation and tutorials Great customer service
There is genuinely no downside that I have found so far, having used the system for over a year.
Website updates Website integrations Lead generation Analytics Company growth
Holy jeez, I love Webflow. The product strikes the PERFECT balance between beginner-friendliness and power-user customizeability. As easy to use as Wix or Squarespace, but with none of the random roadblocks and "invisible walls" that prevent you from making a site your own. Mobile responsiveness and interactivity are built in. CMS collections are an incredibly powerful tool for scaling websites and building out content quickly.
Webflow is so amazing that any flaws are just quibbles. That said, it can be annoying to use Webflow with multiple "designer" seats. Only one designer can be logged in at a time, which means either kicking people out when you want to make edits, or coordinating offline via Slack to make sure you're not stepping on other editors' toes.
I found Webflow from work, and I've since adopted it for personal projects as well. My company has saved huge amounts of time and effort by using Webflow as opposed to building our own site and CMS from scratch. With Webflow, we never have to worry about slowdowns or broken pages, even as we've grown very quickly over the past couple of years. Webflow's support documentation and Webflow University provide an excellent backbone of support.
Easy to use visual web page designer, powerful forms functionality and customisation
Slightly restrictive in terms of how things are done, the help centre could be better
It is now easy to update our website without the need for web developers
Webflow gives me the ability to create completely custom websites from scratch without needing to code at all. It's amazing that such a powerful tool can exist in the browser. Whether I'm at my desktop or traveling with my Chromebook, I can always login and get major work done.
Collaboration is somewhat limited. I'd like the option to give some clients access to the designer interface without transferring the website over completely.
I no longer have to rely on website templates and UI kits. Webflow gives me the power to create everything on my own. The websites I build are of much higher quality than before, and I'm able to charge more for my services.
If you are familiar with Adobe XD, Figma, Skitch, and other prototyping tools, and you are tired of developers taking ages to develop a simple feature for you, then Webflow is the way to go!
I don't dislike anything about it. It's just perfect
- Faster releases - Cheaper development cost - More flexibility with design - Can test, improve, and launch really quickly!
The simplicity and at the same time having the possibility to design websites professionally. Webflow University is incredibly qualitative and also a lot of fun to watch.
Really nothing. Although the different packages and prices are not quite trivial to understand.
Develop outstanding websites without much effort.
Webflow's code is set up in a way that components of a website are easy to reuse (copy & paste) and also work in other projects! It takes a way a lot of manual work (like optimizing code for page speed) and lets low-code users create stunning websites by visualizing every aspect of HTML & CSS in an intuitive interface. There are extensive Webflow tutorials available to get even no-code users started. It is a great bridge where a developer can meet with a designer and both can build a product on common ground.
I would love a bigger template library. While there are already a lot of templates around, the variety still doesn't match up with other template competitors (e.g. Envato).
I build websites of different scale for all of my freelance clients. It is extremely easy to hand off and the CMS-approach of Webflow saves my clients a lot of work and stress. If they need to change some contents and are in a rush, they can do it swiftly on their own!
I can finally make websites that look the way I want them. I have struggled over the years with WordPress, but web flow finally lets me build a site exactly how I designed it. Hooking up domains is really easy. Webflow University has videos for just about everything, and they are actually enjoyable to watch and they are not long boring drawn out how tos
Webflows pricing structure is a little confusing. Essentially you have to commit to two different Types of plans in order to build websites professionally and have full access to all the features I need for a web professional.
Main problems I’m solving are: 1.) the difficulty of writing code and JavaScript in order to get a site to behave the way I want it to. 2.) Mobile optimization is an absolute must in today’s Web building market and can be extremely complicated to get right. Web flow makes it infinitely easier to do that 3.) creating easy and relevant CMSs for clients to interact with and manage their own websites. 4.) offer fully customized websites to clients that are white labeled so no other company gets the credit for my work.
I love that I can build whatever design my heart desires with Webflow with essentially no code. There is no other platform out there that can compete in my opinion. I also love the regular product updates that the Webflow team releases.
Since Webflow is a novel and quite sophisticated tool you can sometime run into bugs that will drive you crazy. However, they are far and few between and the experience would by no means lead me to drop to tool.
I am able to develop fully custom website for my clients at a fraction of the time a code based solution would take. This edge allows me to charge agency rates with only a small team of contractors coming together on projects.
Ease of use and ability to tweak CMS to your use case.
Probably takes 40 - 50 hours of use before to get really comfortable if you are new to using website builders. Maybe less if you are a quick learner and maybe more if you are not. The good news is that there are templates you can buy that can help get you moving fast through the learning curve.
Website design
Designing and developing has never been so easy, this tool is amazing and I expect great things in the future!
It would be nice to have the option to export the website with CMS in case users want to host somewhere else
Webflow allows myself and our team to visually code and build websites and manage it with very little stress, it's an amazing platform
Oh my, where to start! I've been a designer for over 12 years and I've been looking for a more intuitive way of design and expressing my creativity online. I've mostly used Wordpress but was getting tired of the same 'ol, same 'ol, if you will. Websites were all starting to look the same, in other words... boring. I came across Webflow a couple months ago and let's just say, I'm in total love! I'm not quite a developer yet so having software like Webflow gives me the freedom and flexibility to still be creative and push out hyper-functional websites that actually work and look good. The code is super clean and export-able, sites are responsive - with the ability to manage/rearrange/save content for each device - and customization is top notch. Their video tutorials (and PixelGeek on YouTube - he's the coolest!) and knowledge center offer in-depth guidance and help, which is a blessing. I also appreciate the fact that I can host with Webflow as well. At this point in my career, I want everything as streamlined as possible and Webflow makes it easy and secure.
The free plan is limited but understandbly so. It's not for the faint of heart either. You have to want to learn a new method and process in order to make it work for you, especially if you're not much of a developer or deep digger (as I call it) of code. Their pricing, while very much worth it, needs an overhaul from their marketing department. It's difficult to understand what's needed. For instance, you need a Site plan as well as an Account plan, but that's not made very clear. I actually had to find the answer in their forum. For instance, if you want to host/create/manage 3 websites, you'll need 1 Account plan and 3 site plans.
My creativity is off the charts. Yes, seriously. I no longer feel limited in my designs and that's worth every penny they charge, and for all they offer in their paid plans - it's a no brainer.
